VOL. 11, ISSUE 1 - SPRING 2018

BEACHAMYOUR HOUSING MARKET UPDATE FROM THE BEST PEOPLE IN REAL ESTATE™ INSIDER One Plaza / 3060 Peachtree Road, Suite 100 / Atlanta, GA 30305 / 404.261.6300

BEACHAM SELLERS TIME MARKET TO THEIR BENEFIT; FIRM ACHIEVES ALL-TIME SALES RECORDS IN 2018 eacham & Company, REALTORS continued its which buyers are “buying off the top,” or predominantly Bblistering start to 2018 with a 53.5% increase in new listings. homes sold and a 33.6% increase in dollar volume closed from 2017. The fi rm increased homes sold by 17% Overall, Atlanta real estate sales increased in the fi rst and dollar volume sold by 11% over any previous start to two months of 2018. Single family detached home sales a year. rose just .01% from a year ago while The paradox of low housing attached home sales increased 9.9%. The fi rm’s agents, boosted by a Meanwhile, the average sales price marketing team coming off another inventory combined with of a single family detached home international award in January, did an substantial amounts of expired rose 8.4% to $322,258 year-over- excellent job of getting homes listed or failed listings reflected year and the average sales price and sold in the two lowest housing for an attached home rose 6.2% to inventory months of every year. For what one Denver real estate $259,134. The trajectory of both sales example, nearly 2,000 listings for sale company recently called and prices was due in large part to in the Atlanta MLS expired on Jan. a market in which buyers just 17,000 homes on the market in THEY SAID IT 1. This sudden reduction to already are “buying off the top,” or January. Although not as low as the "It’s hard for perilously low inventory created paltry 3,000 homes on the market in predominantly new listings. me to see… a perfect situation for Beacham’s Denver, for example, the number is how you can opportunistic sellers. The paradox low for a metropolitan area twice the build your way out of this,” of low housing inventory combined with substantial size of Denver with six million residents and more than said Kansas City Federal amounts of expired or failed listings refl ected what one 50,000-plus net new residents every year. Reserve economist Jordan Denver real estate company recently called a market in Rappaport to The Wall Street Journal on March 19 SALES COMPARISON referring to the existence WHAT WORD BEST of record low housing 2018 VS. 2017 YEAR-TO-DATE DESCRIBES THE CURRENT inventory in the U.S. while REAL ESTATE BEACHAM 53.5% homebuilders struggle to MARKET? UNITS produce houses anywhere "PARADOX." close to pre-recession FMLS +2.8% levels due to labor shortages, land costs and On one hand, we've government regulation. seen record low housing inventory, BEACHAM multiple offer mania, DOLLAR VOL. +33.6% TRENDING and year-over-year The average average home sales FMLS +10.6% sales prices price increases of attached

approaching double digits. On the other 0 5 10 15 20 25 30 35 40 45 50 55 homes hand, we saw 2,000 listings expire on Jan. (condos and townhomes) 1, single family detached home sales in *Cobb, DeKalb, Forsyth, Fulton and Gwinnett counties. Single family detached and rose faster than single condominium sales. Atlanta down to start 2018, and year-over family detached homes year average home sales price declines POST-GREAT RECESSION PRICE METER (FROM 2007 PEAK) over the last nine months in some of Atlanta’s most desirable areas – something that virtually (, , and Ashford ALL PRICES $1,000,000 - $2,999,999 $3 MILLION+ never happens. 0 +7.4% 0 0 Park, for instance). -8% -9.5% What’s going on? It’s complicated. Here are "Paradox," Continued on page 3. *Source: FMLS. Comparison of pre-Great Recession average home sales price peak of July 2007 vs. February 2018. For $3 million+, the entire year averages are used (2007 vs. 2017). SOCIAL MEDIA

ERCENT 0 P 10 LEADER! Wan TWEET US, FOLLOW US OwnedS B U S I N E S & LIKE US! If your home is currently listed for sale, this newsletter is not intended as a solicitation of your business. BEACHAM NAMED TOP REFERRAL COMPANY WORLDWIDE FOR FEBRUARY 2018 SAY HELLO TO OUR BEACHAM HIRES NEW NEW WEBSITE! RELOCATION COORDINATOR haron Leone has joined Beacham & Company as the fi rm’s new SRelocation and Business Development Coordinator. Leone has worked as a Beacham sales agent for the last four years. In her new role, Leone will be responsible for managing the fi rm’s relocation, referral and lead generation business while continuing to develop the company’s efforts in those areas. A native of Houston, Texas, Leone is a graduate of Vanderbilt University with a Bachelor of Arts Degree in Economics. She worked in the hotel industry for The Peninsula Hotels and later Leading Hotels NEW WEBSITE FEATURES INCLUDE: of the World based in Chicago • More interactive than ever before to enhance the overall user experience for 14 years. Her experience • Larger property video library than any independent fi rm in Atlanta and with Leading Hotels fi ts well the only one to feature video of listings on our home page. with Beacham & Company’s Beacham's new Relocation and Business • More geared towards consumer needs Development Coordinator, Sharon • Spotlight on company news and featured listings affi liation with Leading Real Estate Companies of the Leone (right), is congratulated by Catherine Pappas of Dickens Mitchener Our website, Beacham.com, received the WQC (Website Quality World, along with her luxury Real Estate (Charlotte) at the Leading Certifi cation) from Leading Real Estate Companies of the World for the brand experience at Peninsula sixth consecutive year. The award is presented to member companies Real Estate Companies of the World who have demonstrated excellence in website design, functionality and and familiarity with the real conference in Las Vegas earlier this year execution. The Beacham website scored a 56 out of a total possible estate industry from an agent for obtaining her Global Relocation 60 points, with the site scoring perfect marks for Design & Content, perspective. Professional (GRP) designation. Interactivity, Customer Service & Client Respect, and Branding.

Beacham Gives Back is a charitable giving initiative by Beacham WEBSITE IN MAINLAND & Company, REALTORS® that was started by one of Beacham’s CHINA COMING SPRING 2018 agents. The program is believed to be the fi rst of its kind – at Leading Real Estate Companies least among Atlanta real estate companies. Charitable giving of the World is launching a recipients are not chosen by management but by the agents and China-based website to allow staff of Beacham by popular vote each calendar quarter. In less Beacham to market its homes than a year, Beacham Gives Back has donated nearly $100,000 to to China’s 90 million consumers local charities, or nearly $900 per closing! searching for property online every month. Combined with Beacham’s presence on China’s Juwai real estate website, no CITY OF REFUGE SELECTED AS other Atlanta fi rm will be able to bring your listing to more BEACHAM GIVES BACK Q1 2018 Chinese buyers than Beacham! CHARITY DESIGNATE eacham Gives Back has selected City Bof Refuge as its’ fi rst quarter 2018 recipient charity. City of Refuge’s mission is “social transformation” through delivery of individuals and families who are in crisis to a self-sustaining position free of poverty, addiction, or traffi cking. The organization achieves its mission by providing shelter, meals, job skills training, networking opportunities, childcare, youth programs, and individual and family counseling. Since 1997, the organization has changed the trajectory of 20,000 lives from their campus in Vine City west of . Vine City is one of the state of ’s traditionally highest crime neighborhoods where more than 50% of residents live below the federal poverty line. City of Refuge was started more than 20 years ago by Bruce Deel, a pastor from Cleveland, Tennessee who moved his family (including fi ve daughters) to a failing church in Vine City where drug deals and murders in the immediate vicinity were common. To make a donation or learn more about City of Refuge, go to www.cityofrefugeatl.org. "Paradox"Continued from page 1: just a few things we see playing out: BEACHAM 360º ASK YOUR BEACHAM AGENT HOW OUR 360º MARKETING CAMPAIGN IS • Demographics are weighing heavy on the market. The ENABLING BEACHAM AND OUR CLIENTS OUTPERFORM THE MARKET. FROM “ends of the barbell” generations of Baby Boomers and BEACHAM 360º PRINT TO DIGITAL TO INTERNATIONAL REACH, NO OTHER ATLANTA FIRM Millennials are not good buyer/seller matches for each A FULL LISTING CAMPAIGN FROM PRINT MEDIA TO DIGITAL PLATFORMS OFFERS YOU MORE. other in real estate. And both want the same thing: smaller lots and living quarters in walkable, lifestyle-oriented neighborhoods. Atlanta did not build much of that in the panoramic, regular or jumbo-sized post-war 20th century. targeted direct mail postcards • The vast majority of buyers today are not willing to take on

109 BLACKLAND ROAD ATLANTA, GA 30342 a home that is a project. Builders willing to renovate will not 1 6 HALF BATH 6 FULL BATHS PLAZA BEDROOMS ONE BUCKHEAD REE ROAD he heart of Tuxedo Park. 3060 PEACHT • Gorgeous estate home in t SUITE 100 A. 30305 • Renovated in 2003 by Spitzmiller and Norris, this home ATLANTA, G sits on over an acre of land. . • Ample amounts of natural light create the perfect scenery pay top dollar because they must meet profi t goals. in each r oom, including the spacious master on the main • Chef’s kitchen opens to family room, breakfast room, legant and has views of the pool and gardens. SOLD!• Large formal living room with coffered ceilings, e 109dining BLACKLAND room, and large guest ROAD suite complete / LISTEDthe main level. FOR $2,740,000 • Upper level boasts huge bonus room with learningwith center, fitne ss game room, and walk-out balcony that overlooks the yard. • Large in-law/au-pair suite over 3 car garage room, kitchen, and full bath. Flat walk-out backyard with heated pool and beautiful • Buyers are looking for value because rising home prices and • d gardens. green space an 109 BLACKLAND ROAD • 2003 OBIE award recipient. . ATLANTA, GA 30342 WORK WITH THE BEST PEOPLE IN ATLANTA REAL ESTATE

LESLIE TRAMMELL [email protected] beacham.com interest rates are squeezing them. In our page 4 report, you 404.261.6300 o. / 404. 797.9681 c.

rranted. ate, and is not wa information is believed accur ortunity ion. The attached using Opp as a solicitat ithout notice. Equal Ho this is not meant withdrawals w listed, prior sales and If your home is currently hanges, can see that the real estate market darlings are changing Offer subject to errors, c folded, stapled multi-page brochures showcasing in favor of areas where you can be close to live-work-play Beacham photography and/or staging of your listing environments without breaking the bank. Areas such as Smyrna, , and Alpharetta near Avalon all have average sales prices below $500,000 but home prices new listing e-blasts are increasing by double digits. Even areas of Buckhead that traditionally don’t have average sales prices of more than $1 million are crossing that threshold for the fi rst time including Buckhead west of I-75 in the top-rated Morris Brandon school district and Buckhead Central in the vastly Facebook and Instagram posts (and we have more social media followers drone video and property tour with than any other Atlanta real estate firm) improved E. Rivers school district have become havens for hardcover coffee table book value seekers. custom YouTube thumbnail

MULTIPLE OFFER MANIA We are offi cially in the season of multiple offers for many properties, especially those below $750,000. Navigating multiple offers is best done by one of our Beacham agents. Here’s why: MORE LUXURY PER SQUARE FOOT™ • Escalation clauses often come into play and have both positives and negatives for buyers (and sellers). Even some agents aren't comfortable with them. Our agents are. SPRING • Unrepresented buyers are at a disadvantage even if they are the high bid on a property listed by an agent because the listing agent has to do more work. And ISSUE forget about getting “a deal” if you are unrepresented. A strong listing agent HITTING won't let unrepresented buyers negotiate their commission which has already MAILBOXES been set by a separate agreement with the seller. • The best offers aren’t always the offers with the highest price (this is one of many IN APRIL! reasons why you need a buyer’s agent). Option money is common in other states Contact a Beacham but not in Georgia. agent to make sure • A seller may call for “highest and best” offers. Like with escalation clauses, you receive your making an educated decision on what to offer is hard to do without taking into copy! consideration many factors often that are property-specifi c. And agents often know about obscure off-MLS sales that can infl uence price. • Appraisals in highest and best scenarios can derail a deal unless you have an NEW FEATURES INCLUDE: experienced agent who can justify the contract price to an appraiser. Only MLS sales can be considered by an appraiser. • NEW AND IMPROVED AREA MAPS • INFO ON DESIGN TRENDS • INTERVIEWS WITH ATLANTA LIFESTYLE PERSONALITIES WAY BETTER THAN ZILLOW. WIN $500 TO GET THE BEACHAM APP BUCKHEAD LIFE! FACTOID app.beacham.com Email us at Atlanta area home buyers drove up the average [email protected] and we will send you home sales price by double digits where For Sale By Owner (FSBO) and “Coming Soon” signs are REALLY, WE ARE BETTER...HERE'S WHY: a survey to predict the winner of the Amazon prevalent. Among the areas with double • Up-to-date listings with full property details HQ2 sweepstakes! We • Circle draw feature allows you to search for homes within a specifi c area will randomly select digit price gains were Alpharetta, Ansley • Point-and-search GPS feature to view surrounding listings using your a winner from correct Park, Buckhead, Decatur, Historic phone camera answers who will receive Brookhaven, /Kirkwood, a $500 gift certificate • Text or email homes to family and friends to Buckhead Life Midtown, Morningside/Virginia Highland, and the Westside • Mortgage calculator Restaurant (see page 4). According to the National Association of Realtors • Save commute times for up to 3 addresses Group. (NAR), homes sold with a REALTOR® sell for 24% more than • Create an account and save your “favorite” homes homes that do not. Available for download on Android and iOS platforms! TRACKING NEIGHBORHOODS BY THE WAY YOU SHOP FOR HOUSES! ABOUT THE BELLWETHERS The accompanying BEACHAM BELLWETHERS / OCTOBER-FEBRUARY 2018 statistical grid labeled “Beacham Bellwethers” is SINGLE FAMILY HOME SALES 2018 Sales 2017 Sales Di % Change a tracking index devised BUCKHEAD (CITY OF ATLANTA, FULTON COUNTY) by Beacham & Company Buckhead East - Garden Hills/Peachtree Pk/Piedmont Heights-East/Garden Hills ES(30305) 37 34 3 9% Buckhead Central - Argonne Forest, Haynes Manor, Piedmont Heights-West/E. Rivers ES (30305) 31 39 -8 -21% to chart the sales activity of Buckhead N/NW - Chastain Pk/Tuxedo Pk/Mt. Paran Rd/West of I-75 - Warren T. Jackson ES (30327) 51 42 9 21% metro Atlanta’s most popular Buckhead Northeast - East of Roswell Road/Sarah Smith Elementary School (30342) 32 30 2 7% neighborhoods (by highly Buckhead S - Pk///Loring Heights//Berkeley Pk/Underwood Hills/ Channing Valley/E. Rivers ES (30309 N. of the Brookwood split and 30318 east/west of I-75) 44 49 -5 -10% desirable school districts) and BuckheadW.-Castlewood/HanoverW./Ridgewood Heights/Memorial Pk/Springlake/Wildwood/Morris Brandon ES(30327) 31 28 3 11% to compare their sales activity ATLANTA INTOWN (CITY OF ATLANTA, FULTON AND DEKALB COUNTIES) to the metro area as a whole. /Midtown/Sherwood Forest/south and east of the Brookwood split/Morningside Elementary School (30309)17 16 1 -6% The term “bellwether”is Cabbagetown/Old Fourth Ward/Edgewood/ (30307, 30312) 105 105 0 0% Morningside-Virginia Highlands/Morningside ES (30306) 49 54 -5 -9% used to describe something Kirkwood/East Lake-DeKalb County (30317) 109 122 -13 -11% that serves to create or ATLANTA (DEKALB COUNTY AND FULTON COUNTY - ATLANTA ADDRESSES BUT EITHER IN UNINCORPORATED AREA OR PART OF ANOTHER CITY) infl uence trends or to presage Brookhaven/Ashford Park Elementary School (30319, 30341) 83 127 -44 -35% /Sarah Smith Elementary School (30319) 9 7 2 29% future happenings. In the Pine Hills/Sarah Smith Elementary School (30324) 14 10 4 40% stock market, a bellwether Decatur-DeKalb County/Briarcli /Oak Grove Elementary (parts of 30033, 30345) 42 30 12 40% is the stock of a company Decatur-City/Clairemont-Westchester-Winona Park ES (30030) 31 33 -2 -6% that is regarded as a leader Druid Hills/Briarvista/Emory Village/CDC/Fernbank ES (30307, 30030, 30033) 34 40 -6 -15% Dunwoody - Austin, Kingsley and Vanderlyn Elementary Schools (30338, 30350) 75 83 -8 -10% in its given industry. The N. Atlanta - High Point/Lynwood Pk/Murphy-Candler Pk/Peachtree Golf Club/High Point ES (30342, 30319) 74 71 3 4% performance of a bellwether EAST COBB COUNTY (MARIETTA/ROSWELL) stock is said to refl ect the East Cobb/Marietta - Walton HS (30068) 176 167 9 5% performance of the industry in East Cobb/Marietta - Pope HS (30062) 148 181 -33 -18% SANDY SPRINGS (CITY OF SANDY SPRINGS, FULTON COUNTY) general. Sandy Springs(Atlanta address)-S. of I-285 & W. of Roswell Rd/Heards Ferry ES/Riverwood HS (30327, 30342) 93 88 5 6% Sandy Springs - North of I-285 / Heards Ferry Elementary-Riverwood High School (30328) 65 63 2 3% SMYRNA/VININGS - COBB COUNTY Smyrna/Nickajack Elementary (30080) 37 57 -20 -35% Top Performing Markets Smyrna/King Springs Elementary (30082) 72 58 14 24% (Closings, ASPs) Historic Vinings/Teasley Elementary School (30339) 7 13 -6 -46% NORTH FULTON COUNTY Alpharetta West of GA-400 incl. Avalon (30004, 30009) 171 167 4 2% Alpharetta East of GA-400/Windward (30005, 30024, 30076) 239 264 -25 -9% Johns Creek (30024, 30097) 163 178 -15 -8% Milton (30004) 116 109 7 6% Roswell - East and West of GA-400 (30075, 30076, 30077) 386 378 8 2% BEACHAM BELLWETHER TOTALS 2,541 2,643 -102 -4% FMLS TOTALS (Cobb, Dekalb, Forsyth, Fulton, Gwinnett) 15,558 15,475 83 1% 2018 Avg. Sale $ 2017 Avg. Sale $ Di % Change BUCKHEAD (CITY OF ATLANTA, FULTON COUNTY SALES Buckhead East - Garden Hills//Piedmont Heights-East/Garden Hills Elementary School (30305) $824,335 $831,642 $(7,307) -1% ITP +5% Buckhead Central - Argonne Forest, Haynes Manor, Piedmont Heights-West/E. Rivers Elementary (30305) $966,191 $857,256 $108,935 13% Buckhead N/NW - Chastain Pk/Tuxedo Pk/Mt. Paran Rd/West of I-75 - Warren T. Jackson ES (30327) (30327) $1,441,103 $1,528,073 $(86,970) -6% OTP +.01% Buckhead Northeast - East of Roswell Road/Sarah Smith Elementary School (30342) $875,022 $889,092 $(14,070) -2% Buckhead S - Ardmore Pk/Brookwood Hills/Collier Hills/Loring Heights/Peachtree Hills/Berkeley Pk/ AVG. SALES PRICE Underwood Hills/Channing Valley/E. Rivers ES (30309 N. of the Brookwood split and 30318 east/west of I-75) $654,640 $635,952 $18,688 3% ITP +5.4% BuckheadW.-Castlewood/HanoverW./Ridgewood Hts/Memorial Pk/Springlake/Wildwood/M Brandon ES(30327)$1,100,204 $985,286 $114,918 12% OTP +6% ATLANTA INTOWN (CITY OF ATLANTA, FULTON AND DEKALB COUNTIES) Ansley Park/Midtown/Sherwood Forest/south and east of the Brookwood split/Morningside ES (30309) $1,273,265 $1,099,625 $173,640 16% Cabbagetown/Old Fourth Ward/Edgewood/Little Five Points (30307, 30312) $580,064 $533,217 $46,847 9% Morningside-Virginia Highlands/Morningside Elementary School (30306) $884,138 $801,781 $82,357 10% Kirkwood/East Lake-DeKalb County (30317) $426,963 $364,278 $62,685 17% ATLANTA (DEKALB COUNTY AND FULTON COUNTY - ATLANTA ADDRESSES BUT EITHER IN UNINCORPORATED AREA OR PART OF ANOTHER CITY) Brookhaven/Ashford Park Elementary School (30319, 30341) $601,456 $614,791 $(13,335) -2% Historic Brookhaven/Sarah Smith Elementary School (30319) $1,488,056 $1,180,314 $307,742 26% FREQUENTLY USED Pine Hills/Sarah Smith Elementary School (30324) $743,388 $571,100 $172,288 30% Decatur-DeKalb County/Briarcli /Oak Grove Elementary (parts of 30033, 30345) $601,445 $541,340 $60,105 11% PROVIDERS Decatur-City/Clairemont-Westchester-Winona Park Elementary (30030) $639,947 $541,932 $98,015 18% Druid Hills/Briarvista/Emory Village/CDC/Fernbank Elementary (30307, 30030, 30033) $692,362 $686,071 $6,291 1% Dunwoody - Austin, Kingsley and Vanderlyn Elementary Schools (30338, 30350) $472,851 $473,424 $(573) 0% North Atlanta - High Point/Lynwood Park/Murphy-/Peachtree Golf Club/ High Point ES (30342, 30319) $675,902 $672,150 $3,752 1% EAST COBB COUNTY (MARIETTA/ROSWELL) Felix Buitrago East Cobb/Marietta - Walton High School (30068) $559,249 $524,119 $35,130 7% [email protected] East Cobb/Marietta - Pope High School (30062) $408,932 $378,529 $30,403 8% SANDY SPRINGS (CITY OF SANDY SPRINGS, FULTON COUNTY) Sandy Springs (Atlanta address) - South of I-285 & West of Roswell Road/Heards Ferry ES/Riverwood HS (30327, 30342) $925,069 $973,534 $(48,465) -5% Sandy Springs - North of I-285 / Heards Ferry Elementary-Riverwood High School (30328) $658,279 $719,246 $(60,967) -8% SMYRNA/VININGS - COBB COUNTY Smyrna/Nickajack Elementary (30080) $451,945 $433,562 $18,383 4% Smyrna/King Springs Elementary (30082) $335,322 $292,356 $42,966 15% Historic Vinings/Teasley Elementary School (30339) $754,286 $931,035 $(176,749) -19% 404.504.8700 NORTH FULTON COUNTY Alpharetta West of GA-400 incl. Avalon (30004, 30009) $471,129 $387,176 $83,953 22% Alpharetta East of GA-400/Windward (30005, 30024, 30076) $486,911 $455,380 $31,531 7% John Lanigan, Jr., Johns Creek (30024, 30097) $503,194 $482,145 $21,049 4% Milton (30004) $684,649 $710,583 $(25,934) -4% [email protected] Roswell - East and West of GA-400 (30075, 30076, 30077) $439,773 $422,480 $17,293 4% www.lanigan.net BEACHAM BELLWETHER TOTALS $585,264 $556,540 $28,724 5% FMLS TOTALS (Cobb, Dekalb, Forsyth, Fulton, Gwinnett) $324,620 $306,581 $18,039 6% C ONDOMINIUM SALES 2018 Sales 2017 Sales Di % Change 2018 Avg. Sale $ 2017 Avg. Sale $ Di % Change /Central Buckhead (30305) 181 188 -7 -4% $423,761 $368,869 $54,892 15% Buckhead East of I-75 & South of Peachtree Creek (30309) 68 72 -4 -6% $271,690 $279,982 $(8,292) -3% Buckhead East of I-75 and North of Buckhead Village (30327) 85 53 32 60% $258,725 $251,915 $6,810 3% Residential Inspector of America City of Decatur (30030) 56 51 5 10% $398,911 $268,579 $130,332 49% Midtown (30309) 181 172 9 5% $354,280 316,348 $37,932 12% [email protected] Perimeter/Sandy Springs (30328) 140 125 15 12% $229,884 $228,070 $1,814 1% Smyrna (30080) 169 170 -1 -1% $245,598 $238,207 $7,391 3% Historic Vinings (30339) 158 169 -11 -7% $336,368 $295,973 $40,395 14% Westside/AtlStation/Home Park/Georgia Tech (30313, 30318, 30363) 228 176 52 30% $293,454 $47,325,805 $24,557 9% BEACHAM BELLWETHER TOTALS 1266 1176 90 8% $313,882 $286,834 $27,048 9% FMLS TOTALS (Cobb, Dekalb, Forsyth, Fulton, Gwinnett) 5,063 4,826 237 5% $262,813 $245,228 $17,585 7% [email protected]