Basic Education
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BASIC EDUCATION For skin treatment professionals dedicated to advanced skincare. www.nimueskin.com INDEX BASIC EDUCATION Section 1 Nimue brand overview Section 2 Skin histology Section 3 Chemistry behind Nimue Section 4 Nimue skin health programme Section 5 Nimue skin classifications Section 6 Nimue four treatment principles and ingredient profiles Section 7 Nimue core prescription Section 8 Nimue support ingredients Section 9 Nimue support products Section 10 Nimue professional consultation Section 11 Nimue professional products Section 12 Nimue professional treatments INDEX SECTION 1 NIMUE BRAND OVERVIEW Company overview Research and development Nimue philosophy Points of differentiation COMPANY OVERVIEW “Nimue is not a product, it is a calling …” Nimue was originally created in 1994 by a leading South African plastic surgeon whose unique treatment concept unlocked a breakthrough in skincare. His concept was developed by a team of cosmetic scientists into a range of active skin treatments initially produced for the medical market. They found that dermal improvement before operations ensured dramatically improved healing and long-term results post operatively. The documented success of Nimue products in pre and post-operative dermal procedures resulted in the establishment of the Nimue Derma-cosmeceutical Skin Treatment Range. Nimue’s world-class formulations are based on exceptional ingredients, all of which are sourced from international accredited laboratories. Nimue scientists maintain high standards of quality performance to ensure that every product leaving the laboratories carries the same high standard of excellence customers have come to expect from Nimue. Today, Nimue Skin Technology is globally recognized as a pioneering, innovative brand that consistently delivers exceptional results. Nimue Skin Technology is committed to cutting edge research and development that ensures continuous creation of advanced skin treatment products and professional treatments. EXPERIENCE SKIN EXCELLENCE section 1 | Nimue brand overview 7 COMPANY OVERVIEW Awards Exporter of the Year Top 300 Emerging Companies Export Award Top Achiever Award Voted most innovative product Platinum Packaging Award Best professional stand and product display Memberships CTFA - The Cosmetic Toiletry, Fragrance Association of South Africa, Australia and New Zealand ABIHPEC - Brazilian Toiletry, Perfumery & Cosmetic Association SASO - Saudi Arabian Standards Organisation SACEC - South African Cosmetic Exports Council Physical Protection 8 section 1 | Nimue brand overview RESEARCH AND DEVELOPMENT the leader in skin excellence Nimue Skin Technology is a primary leader and trendsetting innovator in the international Cosmeceutical skincare industry. Implementing cutting edge product innovation through merging with numerous international cosmetic scientists and microbiologists from various superior laboratories based in South Africa, Switzerland, France, Spain and USA. This guarantees that the latest scientific data is incorporated in our product development. International market trends and needs as well as new technology initiate and drive product development. Exceptional active ingredients are formulated in synergy with scientifically proven delivery systems that are able to reach target tissue in stable and active form, and delivered in a high concentration to be effective when used on a regular basis. Nimue is legendary for its pioneering innovations, results and world class formulations based on the effective combination, concentration and strength of AHA’s. The Nimue innovation team adopts a fusionist approach in utilising hi-tech ingredients derived from biotechnology (lab synthesized) and phytoceutical ingredients of the highest grade as well as sustainable green ingredients. Nimue products conform to the EU cosmetics directive for safety, toxicology and risk assessment as well as GMP standards. We are committed to ongoing research and knowledge to remain at the forefront of modern skin rejuvenation technology. section 1 | Nimue brand overview 9 NIMUE PHILOSOPHY With a highly effective yet simplistic results-orientated approach to the prescription and application of treatment skin care, both the Skin Treatment Professional and client alike are able to experience skin excellence through the functional benefits gained with the use of the Nimue Home care and Professional Range. Nimue’s philosophy is based on: 1. Nimue Derma-cosmeceutical Traditional Skincare vs New Generation Skincare Unique Nimue AHA Concept Transitional Period Professional Consultation 2. Four Treatment Principles Rejuvenation Restoration Anti-oxidation Sun Protection 3. Four Unique Skin Classifications Environmentally Damaged Skin Hyperpigmented Skin Problematic Skin Interactive Range 4. 3 Phase System (Nimue Skin Health Programme) Phase 1 Phase 2 Phase 3 1.1 Nimue derma-cosmeceutical The term Derma-cosmeceutical describes the Nimue product and treatment range. Derma = dermal improvement Cosme = cosmetics (skincare products) Ceutical = pharmaceutical like benefits 10 section 1 | Nimue brand overview NIMUE PHILOSOPHY Traditional skincare vs new generation Traditional skincare New generation = = Cosmetics Derma-cosmeceuticals (Nimue) Skin Cleansing Skin Cleansing Soap based Acidic based Alkaline pH-strips skins natural acid mantle Restores skin health without any irritation Day and Night Care Day and Night Care Rich moisturisers create negative feedback cycle Re-educate the skin Skin loses ability to hydrate itself Skin hydrates itself Restricted to beautifying on superficial level Ability to heal and restructure the skin Active process to treat signs of damage Sun Protection Sun Protection Sunscreens high in chemical filters Synergistically formulated Harmful sun filters may cause irritation to the skin Provide optimum protection DNA protection Anti-ageing benefits No irritation Traditional skincare has minimal regard for the dramatic improvement of ageing skin and there is no natural stimulation of skin health with the main focus on protection and beautifying the skin. One of the skin conditions caused by external and internal factors is dehydration, which encourages the increased application of moisturisers. The facial area is the first to show the signs of ageing, and this has encouraged the development of rich skincare products with even higher moisture contents. However, these create a negative feedback cycle of dehydration - moisturisers - increased dehydration - richer moisturisers - even further dehydration. 1. Dehydration 4. Richer Moisturiser 2. Moisturiser 3. Increased Dehydration section 1 | Nimue brand overview 11 NIMUE PHILOSOPHY Rejuvenation vs anti-ageing Rejuvenation Anti-Ageing Active process Non-active process Rejuvenates skin (Structural dermal change) Slows down ageing (No dermal change) AHA’s and other active ingredients Mostly anti-oxidants Reversing and repairing existing damage Preventing and protecting Nimue AHA Concept Specific research based on the unique Triple Combination, Concentration (%) and Strength (pH) of AHA’s that facilitate the optimum dermal skin rejuvenation with minimal skin irritations. Triple Combination Concentration Strength Glycolic, Citric, Lactic % pH Transitional Period A Transitional Period may be experienced due to the structural and functional improvements caused by the active ingredients in the Nimue Skin Treatment Range. When starting with Nimue Skincare Products the skin may experience certain symptoms known as the Transitional Period which may appear as dryness or breakouts. This is a temporary condition and with perseverance, the skin will improve. Professional Consultation A detailed Professional Consultation and completion of data on the prescribed Nimue Client Consultation Form is a prerequisite to a successful skin health programme. The main objective of the consultation is compiling as much information about the client as possible, allowing the Skin Treatment Professional to make a diagnosis from a greater knowledge base. It is important to establish the cause and effect of the client’s skin condition and not to treat according to the symptoms only. Relate this to the effect it has on the structure and function of the skin and set a Treatment Programme for Home care and Professional Treatments in the clinic, ensuring clients understand the Nimue Skin Health Programme. 12 section 1 | Nimue brand overview NIMUE PHILOSOPHY Nimue’s four treatment principles The Nimue Derma-cosmeceutical Skin Treatment Range is based on Four Treatment Principles. Active ingredients facilitate the requirements of each principle. Unlike other products that claim to ensure a youthful appearance, it is now possible to reverse the signs of ageing skin by treating the cause and not only the symptom with Four Nimue Principles! Rejuvenation - ingredients that accelerate or stimulate a physiological function and create structural improvement in the skin Restoration - ingredients that restore the imbalance of a physiological function. Anti-oxidation - ingredients that inhibit or neutralize the effect of free radicals Sun protection - sunscreens and advanced ingredients that will reduce or prevent the harmful effects of UV rays ensuring improvement of overall skin Four unique skin classifications Nimue offers sound solutions for specific problems in different skin conditions. As a result, these products differentiate themselves as a scientific Derma-cosmeceutical line for a dramatic improvement of all skin classifications: the environmentally-/sun-damaged,