ACTION PLAN Appendix 2

1. Improving Lives Through Enhancing The Built Cultural Environment, Open Space and Heritage Assets

Related Funding Desired Outcome by 2012 Action When? Lead Partner (s) Activity / Strategy / Project Required Improve the quality and physical Monitor the development and Already secured in 06/07 - access to open green space and set delivery of the cultural elements of TC Green Grid Strategy Green Grid ongoing out in the context of the Green Grid the Green Grid Strategy Strategy Framework to preserve and improve Monitor the implementation of the 06/07 - Neighbourhood Services Business the quality of open and green spaces, cultural elements of Neighbourhood TC Within NS budget ongoing Plan public spaces and wildlife habitats Services Business Plan Liaise with the Council’s Planning 06/07 – Policy Team to influence the TC Local Development Framework 07/08 development of the LDF Ensure the strategic direction of Thames Gateway Thurrock’s physical regeneration Incorporate the priorities and Regeneration Framework includes provision for defined cultural objectives of the Cultural Strategy 07/08 - “Transforming & Revitalising TTGDC and leisure places and facilities within the TTGDC’s Strategies and ongoing Thurrock” spatial plans Various spatial plans and master plans Work with local partners to improve 07/08 - Capital and and promote Thurrock’s natural TC Thurrock Biodiversity Action Plan ongoing revenue heritage Work with the owners of The State Cinema to ensure the building is The State Cinema Project Revenue and brought back into use sensitively 07/08 TTGDC / TC LDF capital Enhance, protect and restore and in line with Thurrock’s Thurrock’s diverse heritage assets regeneration vision Ensure the High House complex is sensitively restored and bought back High House Project 09/10 TC Capital into use with maximum access to LDF this heritage asset Complete Phase 1 of the Coalhouse 07/08 TC Project Capital Fort Restoration Project

Thurrock’s Cultural Strategy 1 Related Funding Desired Outcome by 2012 Action When? Lead Partner (s) Activity / Strategy / Project Required Explore funding streams for the implementation of Phase 2 of the 09/10 TC Coalhouse Fort Project Possibly revenue Coalhouse Fort Restoration Project Implement Phase 2 Coalhouse Fort 2012 TC Coalhouse Fort Project Capital Not for Undertake Sustainability Appraisals 06/07 - SAs assessment but and Equality Impact Assessments of TC ongoing EIAs results may require key developments Ensure the sustainable development funding of Thurrock’s built environment to create Develop a Sustainable Construction 07/08 TTGDC / TC Sustainable Construction Strategy Revenue homes and communities in which are Strategy residents want to live Building on the Essex Design Initiative, develop Guidance to 09/10 TC / TTGDC Urban Design Guidance Revenue ensure a high standard of Urban Design across the board Modernise the museum gallery to Capital and dramatically enhance the visitor 07/08 TC / MLA Museums Strategy revenue experience Develop a Sports and Active Recreation Facility Strategy to take account of both the local needs of LDF TC / TTGDC / Thurrock’s existing and future Greengrid Strategy 07/08 Sport Essex / Revenue for study population and the opportunities to PPG17 England provide International, Regional or Olympics Preparation Strategy Develop essential cultural facilities at sub-regional facilities to support the key locations across the Borough to London Olympics enable wide community access and Realise and support the community TTGDC / EEDA / LDF sense of place education facilities as part of the 08/09 TC ROH Production Campus ROH Production Campus Complete Phase 1 of the Library 07/08 TC Library Modernisation Strategy Modernisation Strategy Already secured Explore the development of Phase 2 of the Library Modernisation 09/10 TC / MLA Library Modernisation Strategy Revenue for study Strategy If successful in Phase 2, look to fully implement the Library Modernisation 2012 TC / MLA Library Modernisation Strategy Capital Strategy

Thurrock’s Cultural Strategy 2 Related Funding Desired Outcome by 2012 Action When? Lead Partner (s) Activity / Strategy / Project Required LDF Explore the need for, and feasibility Cultural/Leisure Complex of, integrated cultural/leisure 09/10 TC / TTGDC The State Cinema Revenue for study facilities at key sites Bata Reminiscence/ET Library Theatre and Cinema demand Ensure area masterplans Grays Masterplan 06/07 – incorporate this vision for the TTGDC / TC Masterplan Capital 07/08 riverside Plus others as developing Develop the Riverside to provide a Commission a Feasibility Study for range of high quality cultural and leisure improving riverside facilities LDF 07/08 TTGDC / TC Revenue for study attractions for Thurrock residents and including walks, parks, yacht club Riverside Feasibility Study beyond and marina Develop a Riverside Improvement LDF Strategy and implemented 2/3 quick 09/10 TTGDC / TC Capital Riverside Improvement Strategy wins Undertake masterplanning activities Explore the leisure and environmental for Lakeside and Arena Essex that Thurrock Biodiversity Action Plan potential of Lakeside and Arena maximise use whilst protecting the 07/08 – LDF Already secured TTGDC / TC Essex to provide a strong offer for site’s nationally important 09/10 Lakeside Masterplan by TTGDC people within the borough biodiversity and locally important Arena Essex Masterplan geology Work closely with Strategic Transport colleagues to create Local Transport Plan gateways and connectivity to key 07/08 – Green Grid Strategy sites, backed up by services. In so TC / TTGDC Capital 09/10 LDF Ensure people have physical access to doing review what is already in the Thurrock Regeneration Framework cultural assets and employment Local Transport Plan for such opportunities in the cultural sector provision Not for Ensure all key cultural facilities EIAs assessment but undergo Sustainability Appraisals 07/08 TC SAa results may require and Equality Impact Assessments funding Maximise the acumen of the ROH 06/07 - TC / TTGDC/ Production Campus brand, and the co-location of the ongoing ACEE Communications Strategy Visually raise the profile and image of National Skills Academy to Thurrock Thurrock Enhance key transport corridors and 07/08 – Green Grid Strategy gateways through environmental TC / TTGDC Capital 09/10 Public Art Strategy improvements and pubic art Thurrock’s Cultural Strategy 3 Related Funding Desired Outcome by 2012 Action When? Lead Partner (s) Activity / Strategy / Project Required Ensure that partnership funded cultural facilities and activities are as impressive in Thurrock as they are 2012 Cultural Forum Cultural Forum Work Programme in the top performing authorities in the country Highlight the Production Campus as a visitor destination, community TC / TTGDC/ Production Campus 09/10 Reposition Thurrock as a premier and resource, and an example of best ACEE Communications Strategy high quality visitor destination in order practice to attract visitors for cultural and Develop and implement a Tourism economic benefits Strategy aimed at raising the profile, 09/10 - TGSEP / TC / Tourism Strategy image and understanding of 2012 TTGDC Thurrock’s culture and heritage Commission a piece of public art in 06/07 – Already secured TGSEP Art-U-Need Project Purfleet 07/08 from IiC Enhance the visual environment of TTGDC / ACEE / the borough through creative Develop a Public Art Strategy 07/08 Public Art Strategy TC approaches Implement and monitor the delivery TTGDC / ACEE / Capital and 09/10 Public Art Strategy of a Public Art Strategy TC revenue LDF Thurrock Regeneration Framework Create a sense of cultural identity Identify a cultural quarter with Creative & Cultural Industries Already part of and place to enable future planning for associated strategies and 09/10 TTGDC / TC Strategy TTGDC remit cultural growth activities masterplans, e.g. Purfleet and Grays Live work Studio Space Baseline Audit of Creative & Cultural Sector

Thurrock’s Cultural Strategy 4 2. Improving Lives Through Accessing And Participating In Cultural Activities

Related Funding Desired Outcome by 2012 Action When? Lead Partner (s) Activity / Strategy / Project Required Develop a Public Art Strategy TTGDC / TC / Funding already in incorporating a community 07/08 Public Art Strategy TAC place (TTGDC) engagement strategy Implement and monitor the delivery TTGDC / TC / 09/10 Public Art Strategy Revenue of a Public Art Strategy TAC Maximise the potential of the Production Campus in opening up Capital and EEDA / ACEE / enjoyment in the arts, from the 09/10 Production Campus revenue mostly TC making of sets and costumes secured through to the end performance Sustained delivery of activity to Creative Partnerships Thames embed arts and creative thinking in 07/08 ACEE / TLP Gateway delivery of the National Curriculum Arts Council England, East Maximise the opportunities to 06/07 - ‘Our Agenda 2006-2008’ increase participation in the arts by TC/ ACEE Enhance, and increase participation in, ongoing Arts Mark linking to Arts Council products the performing and visual arts Escalator Futures Secure funding for, and deliver, a 07/08 - TTGDC / TC / range of programmes which Arts Programme Revenue ongoing TAC specifically promote the arts Develop music participation 07/08 YMAZ / TC Youth Music Action Zone Already secured activities Develop a Communications and Marketing Strategy designed to Communications and Marketing 07/08 TC / TAC develop and expand the arts Strategy audience base Promote Thurrock as a prime 08/09 TC location for film and TV productions Improve the range and scope of programmes offered by Thameside 09/10 TC / TAC Arts Programme Revenue to provide an inspirational mix of innovative and integrated work

Thurrock’s Cultural Strategy 5 Related Funding Desired Outcome by 2012 Action When? Lead Partner (s) Activity / Strategy / Project Required TC / Sport Essex Monitor the implementation of the 07/08 - / Sport England / Thurrock Sports Strategy Thurrock Sports Strategy ongoing TSC Establish a Sports Coach Education TC / Sport 07/08 Revenue programme England Work with schools and partners to ensure that people have access to high quality physical education and 07/08 TC / TSC Sports Coach Programme sport, both in and outside the curriculum PE, School Sport and Club Links Oversee the strategic development Strategy and implementation of the national 09/10 TC / TSC Sports Coordination Programme PE, School Sport and Club Links Enhance, and increase participation, in Specialist College Programme Strategy sporting and leisure opportunities for NOF PE and Sport Project all Work with community groups and forums to develop local sports and 09/10 TC / TSC / CVS Revenue activity programmes Provide a one-stop-shop for sport and leisure activities and make this available through face-face contact, 09/10 TC / TSC Revenue internet, newsletters and leisure and sports networks Define a ‘signature’ sports specialist 09/10 TC Sports and Leisure Facilities Plan to put Thurrock on the national stage Increase knowledge and awareness Thurrock’s Museum and Heritage of Thurrock’s museum and heritage 07/08 TC Revenue Awareness Programme services Engendered a sense of Civic Pride Ensure the unique heritage of High amongst all our existing and new House Farm is reflected in the TTGDC/ 08/09 ROH Production Campus Capital / revenue communities through a widespread development of the ROH Production TC appreciation of Thurrock’s past and Campus present Ensure that Thurrock’s past is properly recorded, promoted and Thurrock’s Museum and Heritage 09/10 TC / THF Revenue presented, so that it can be passed Awareness Programme on to future generations

Thurrock’s Cultural Strategy 6 Related Funding Desired Outcome by 2012 Action When? Lead Partner (s) Activity / Strategy / Project Required Commission professional support to Thurrock’s Museum and Heritage archive and record heritage material 09/10 TC / MLA Revenue Awareness Programme for future prosperity Develop a Play Strategy, and monitor the implementation of 07/08 TC / TPN Play Strategy Revenue Provide a wide range of secure, thereafter challenging and imaginative play Understand from the strategy, any environments gaps in play provision and ensure a Play Strategy Revenue and 09/10 TC / TPN range of specific services are Play Programme capital developed Conduct Equality Impact 07/08 - Assessments (EIAs) on all aspects TC / TRUST Equality Impact Assessments Revenue ongoing of cultural provision in Thurrock Thurrock’s Strategy for Ageing Enable people as they grow older to Wiser IT Scheme maintain active, fulfilling lives 07/08 TC Reader Development Groups Revenue through specific support Reminiscence Projects programmes Outreach heritage events Consult on the review of library outreach services in order to serve Ensure all cultural services are better those groups who are 07/08 TC accessible, that all who use those currently under-represented or services feel valued as individuals, and excluded people take part based on informed Ensure all cultural provision 07/08 - choices appropriately reflects the needs of TC / TRUST Equality Impact Assessments 09/10 Thurrock diverse communities Develop specific arts programmes Arts Programme 07/08 – which directly challenge negative TC / TRUST Public Art Strategy Revenue 09/10 stereotyping Social Inclusion Strategy Social Inclusion Strategy Promote audience development and Communications and Marketing access to cultural activities amongst Strategy 07/08 - diverse and socially excluded TC / TRUST Thurrock’s Museum and Heritage Revenue ongoing groups, inc museum and heritage Awareness Programme services ROH Community Engagement Strategy

Thurrock’s Cultural Strategy 7 Related Funding Desired Outcome by 2012 Action When? Lead Partner (s) Activity / Strategy / Project Required Undertake targeted consultation to explore ways of ensuring disadvantaged or minority groups 09/10 TC / TRUST Revenue can, and do, participate in cultural activities Enable the museum and heritage service to significantly expand its 2012 TC / THF Revenue range of outreach activities, and implement such if successful Undertake Sustainability Appraisals Ensure all cultural services and on all key cultural activities and 07/08 and activities contribute to sustainable TC Sustainability Appraisals Revenue projects in the Cultural Strategy and ongoing development within partners’ related activities

Creating Cultural Collaborations Contribute to the development of the 06/07 – TGSEP / CVS / Project Toolkit for community engagement 07/08 TC Compact

Work with the community and voluntary sector in adopting the Creating Cultural Collaborations 07/08 – toolkit locally, and ensure it is TC / CVS Project Revenue 09/10 included in the Voluntary Sector Compact Enable local stakeholders and the wider Compact community to engage with, and Explore the need for, and recognise the impact of, cultural development of, other capacity regeneration and are involved building initiatives to enable the 07/08 – TC / CVS Creative Partnerships Project Revenue shaping strategies and masterplans community to play a full role in 09/10 designing, developing and implementing cultural activities Increase opportunities for Art U Need 06/07 - ACEE / TGSEP / community to engage with arts and Billboard LAB ongoing CP regeneration projects ROH Community Engagement Consult with local young people, Thurrock Youth Cabinet and the Creative Creative Partnerships Thames wider community on regeneration 07/08 Partnerships / Gateway and growth plans for Thurrock ACEE / EEDA through the Billboard LAB Thurrock’s Cultural Strategy 8 Related Funding Desired Outcome by 2012 Action When? Lead Partner (s) Activity / Strategy / Project Required Contribute to the development of the Creative Young People’s Manifesto for Urban 07/08 Partnerships / CP Billboard Development ACEE / DCLG Develop a strong network of Attract more volunteers to assist 07/08 Volunteer Bureau volunteers in the cultural sector with everyday cultural activities

Thurrock’s Cultural Strategy 9 3. Improving Lives Through Informal Learning, Skills Development And The Nurturing Of Talent

Related Funding Desired Outcome by 2012 Action When? Lead Partner (s) Activity / Strategy / Project Required Monitor the implementation of the 07/08 and cultural elements of the Thurrock TC / TLP Thurrock Learning Plan ongoing Learning Plan Work with Children, Education and Families to develop and expand Children and Young People’s Plan 07/08 TC Revenue library services to meets the needs Opening up Libraries to Children Reposition libraries as centres for to all children and young people flexible community focussed informal Transform the informal learning learning function provided by the library service from one which is currently 09/10 TC / MLA edging towards good, to one which is excellent Establish a virtual learning environment for use by all schools 09/10 TC / TLP Thurrock Learning Plan Revenue and colleges with public access to libraries Develop a programme of cultural Family Learning Through Culture activities designed to extend family 07/08 TC / TLP Revenue Programme learning initiatives Strengthen culture as a learning Continue with the delivery of arts vehicle for bringing families together 07/08 CP/ ACEE Creative Partnerships programme in schools and for breaking down barriers resulting Develop a range of inter- in greater cohesion generational cultural learning LAA Action: Bringing People 09/10 TC Secured via LAA activities to support family Together Through Culture engagement in learning Use the historic environment as a 07/08 TC INHERIT Already secured learning resource Ensure learning opportunities through Expand the informal learning cultural activities are accessible to all opportunities offered by the museum sectors of the community 09/10 TC / TRUST Revenue and heritage service to Thurrock’s diverse communities

Thurrock’s Cultural Strategy 10 Related Funding Desired Outcome by 2012 Action When? Lead Partner (s) Activity / Strategy / Project Required Maximise the opportunity the Olympics provides to raise 06/07 - TGSEP / Sport Olympics Preparation Strategy Thurrock’s profile and ensure local ongoing Essex Thurrock Sport Strategy residents learn from the experience Develop an approach to ensure Develop a plan to link sports and Olympics Preparation Strategy informal learning and enjoyment 07/08 TC / Sport Essex physical activity to informal learning Thurrock Sports Strategy forms a core part of sport and Work with education and training physical activity providers (public, private and Thurrock Learning Strategy voluntary) to promote lifelong 09/10 TC / TLP learning through sports and physical activity Identify skills sets and training needs EEDA / TTGDC / National Skills Academy 07/08 Revenue in the creative and cultural sector TLP Work with employers, schools and FE/HE providers to develop TTGDC / TC / Thurrock Learning Plan 07/08 Revenue appropriate training pathways and TLP Thurrock Business Forum approaches to meet identified needs Develop skills in the creative sector Work with partners to ensure the so that local people can access jobs in a National Skills Academy provides growth economy EEDA / TC / appropriate training and skills 08/09 National Skills Academy TTGDC development opportunities which are accessible by local people Influence any emerging University presence to focus on cultural and 2012 TLP / TTGDC creative courses Identify and put in place innovative Nurturing Local Talent Project Ensure local talent is nurtured and mechanisms can be used to support Sport England / 09/10 Thurrock’s Sports Strategy Revenue channelled in a supportive way people with talent, especially those Sport Essex / TC ACEE Escalator Futures living in deprived areas Identify gaps in play provision and put in place innovative play 07/08 TC / TPN Play Strategy Develop a learning culture through opportunities. Play Put in place a Play Conference to 07/08 – TC / TPN Play Strategy raise the profile of play 09/10 Implement the National Skills Create a cultural learning hub of LSC/ EEDA / TC Already secured Academy initiative linked to the 09/10 National Skills Academy national significance / TTGDC from LSC Production Campus at Purfleet Thurrock’s Cultural Strategy 11 Related Funding Desired Outcome by 2012 Action When? Lead Partner (s) Activity / Strategy / Project Required Enable the community to informally learn about the work of the Production Campus, the Royal TC / TTGDC / 2012 ROH Production Campus Opera House and how the process Purfleet Forum works from inception to the final performance Work with volunteer agencies and Develop a strong network of adult education to establish a skills 07/08 – volunteers in the cultural sector through CVS / TLP / VB Volunteer Bureau Revenue development and training 09/10 training programme for volunteers

Thurrock’s Cultural Strategy 12 4. Improving Lives Through Developing The Cultural And Creative Industries

Related Funding Desired Outcome by 2012 Action When? Lead Partner (s) Activity / Strategy / Project Required Ensure Thurrock’s Economic Thurrock Thames Gateway Development and Inward Investment 06/07 – Regeneration Framework Strategy is developed quickly and early TTGDC “Transforming & Revitalising takes full account of the needs of the 07/08 Thurrock” cultural sector and the Cultural Strategy Develop a Creative and Cultural Creative and Cultural Industries 07/08 TTGDC / TC Industries Strategy Strategy Undertake a baseline audit of the cultural and creative sector currently Thurrock’s Economic Development 07/08 TTGDC / TC Revenue To strengthen and support the doing business in Thurrock and the and Inward Investment Strategy cultural and creative sector in order to potential for its expansion enable local companies to prosper, Creative and Cultural Industries Promote employment opportunities diversify Thurrock’s economic base and Strategy already present in Thurrock’s 07/08 create quality jobs TTGDC Thurrock’s Economic Development cultural sector and related industries and Inward Investment Strategy Support and develop wider initiatives Academy of Logistics and which have an effect on the cultural 07/08 - TC / TTGDC/ Transport economic sector in some shape or ongoing Business Forum Port of Consolidation form Centre Understand Thurrock’s supply chains and their impact in the Possibly revenue cultural sector, ensuring 07/08 TTGDC Live Work Studio Space for further research opportunities to expand existing and develop new chains are maximised Support the development and Ensure wider economic change has a establishment of the Production 06/07 – EEDA / ACEE / ROH Production Campus positive impact on Thurrock as a whole Campus and National Skills ongoing TC / TTGDC National Skills Academy Academy at Purfleet

Thurrock’s Cultural Strategy 13 Related Funding Desired Outcome by 2012 Action When? Lead Partner (s) Activity / Strategy / Project Required Support the lobbying and positioning of Thurrock as a key location to do TGSEP / Sport 07/08 business with in relation to the Essex Olympics Study already Commission a Live/Work Studio 06/07 – EEDA / ACEE / secured Space Feasibility Study and Live Work Studio Space 07/08 TC / TTGDC Capital and implement Phase 1 of any findings revenue for results Work with partners to undertake the Develop a cluster of artistic and necessary masterplaning, design EEDA / ACEE / ROH Production Campus cultural economic activity and ensure 07/08 Already secured and function of the Production TC / TTGDC National Skills Academy the infrastructure is in place to do so Campus at Purfleet Explore the establishment of Revenue for incubation units and facilities for EEDA / ACEE / Live Work Studio Space 07/08 further work cultural SMEs, at Purfleet and TC / TTGDC ROH Production Campus possibly elsewhere Expand the Cultural Forum to 07/08 TC include a business representative Build and develop relationships with Develop closer working links with cultural businesses and forums the Thurrock Business Forum and 07/08 TC / TLP Thurrock District Association of Industries

Thurrock’s Cultural Strategy 14 GLOSSARY OF ABBREVIATIONS

ACEE Arts Council England, East CVS Council for Voluntary Service EEDA East of England Development Agency LAA Local Area Agreement LDF Local Development Framework LSC Learning and Skills Council MLA Museums, Libraries and Archives NOF New Opportunities Fund ROH Royal Opera House TAC Thurrock Arts Council TC TGSEP Thames Gateway South Essex Partnership THF Thurrock Heritage Forum TLP Thurrock Learning Plan TPN Thurrock Play Network TSC Thurrock Sports Council TTGDC Thurrock Thames Gateway Development Corporation VB Volunteer Bureau YMAZ Youth Music Action Zone

Thurrock’s Cultural Strategy 15