Department of Electronics, IT, Bt and S&T
GLOBAL AVGC VIRTUAL SUMMIT Animation - VFX - Gaming - Technology - Immersive Media Innovate | Accelerate | Transform SEPT 1-4 | 2020 REPORT
1 | CII SUMMIT FX
Best Minds, Best Talent, Best Content
2 | Global A VGC Summit 2020 1500 140 DELEGATES 40 SPEAKERS 50 SESSIONS 200 COUNTRIES B2b meetings
3 | CII SUMMIT FX Thankyou Partners
Supported by
Principal Partners
Associate Partners
Co-Partners
Institutional Partner
4 | Global A VGC Summit 2020 INSIDE
12 50 Takeaways from SummitFX 2020 24 CII Avgc Policy Recommendations 29 Thought Leaders & Industry Voices 63 CII SummitFX Agenda
5 | CII SUMMIT FX
From the Connect Director with CII JOIN US ON SOCIAL MEDIA CII Media and WWW.CII.IN Entertainment Division General TWITTER CII4MnE EMAIL FACEBOOK [email protected] cii CII4MediaAndEntertainment www.ciibigpicture.in LINKEDIN ciibigpicture
FOREWORD CII’s Summit FX Sets New Vision for M&E
he first edition of CII’s Summit FX 2020 has laid a strong foundation for the growth of Animation, TVisual Effects, Gaming Comics (AVGC) and XR verticals of Indian Media & Entertainment industry. It brought together the finest of the creative, business and tech minds of the AVGC sector for a reality check, viewed through the lens of digital infrastructure, content creation (IPs), technology, exports and skills & education. Chandrajit Banerjee Director General, CII We are extremely happy that the Ministry of Information & Broadcasting is working on a draft National AVGC policy. We are confident that enabling regulatory interventions and policy reforms will create a world class knowledge driven AVGC economy for India. India is at a vantage point in the AVGC and CII would want a united media and entertainment sector to make a headway to achieve our dream of $100 billion M&E sector from the current $30 billion level. CII’s vision is to create growth templates in all verticals and bring the industry together and speak in a united voice for all major issues. The Summit FX report clearly indicates seriousness among industry leaders on the need for speed to realise the opportunity. We are thankful to the Ministry of Information & Broadcasting, Department of Electronics, IT, BT and S&T, Government of Karnataka for partnering with CII Summit FX 2020. The summit would not have been successful without valuable knowledge inputs and leadership from K Madhavan Chairman, CII National Committee on M&E, Siddharth Roy Kapur, Co-Chairman and Biren Ghose, Vice Chair.
Chandrajit Banerjee Director General, CII
6 | Global A VGC Summit 2020 Our vision is to create growth templates for all M&E verticals, create business friendly environment and work towards a $100 Billion Indian Media and Entertainment Industry
CII Big Picture Summit Soft Power of India Creative Economy of India Make in India, Show the World Working for a National Media and Entertainment Policy Leading Through AVGC & Immersive Media Policy & Regulatory Interventions Participation in Festivals and Markets Buyer & Seller Meetings Skills & Training Case Studies for Job Creation Empowering States in M&E Sector Debating the Media Crisis Remote Working and the Epidemic 7 | CII SUMMIT FX
From the Connect Chairman, with CII JOIN US ON SOCIAL MEDIA CII Media and WWW.CII.IN Entertainment Division CII AVGC Sub TWITTER CII4MnE EMAIL FACEBOOK CII4MediaAndEntertainment [email protected] Committee LINKEDIN ciibigpicture www.ciibigpicture.in
FOREWORD Summit FX Powers AVGC sector
he Animation, VFX, Games & Comics [AVGC] industry has many sub sectors, genres and Ttechnologies that change these annually. It is because of this diversity that I see opportunity for synergy. Within Media & Entertainment [M&E] Biren Ghose itself,there is a plethora of different verticals each with Vice Chair, CII National Committee on unique models. The Computer Graphics industry is Media & Entertainment today the digital platform for the creation, production, Chairman, CII AVGC Sub Committee management and delivery across all pf these disparate Country Head, Technicolor India segments. It is my belief that forums like CII’s SummitFX 2020 provide thought leadership, connections and create the conditions that otherwise remain limited within sectoral silos. This intersection of intelligence enables more leadership exchange and business. It creates a virtuous circle for best practices, emerging technologies&trending consumer needs to become apparent and to influence strategic next steps between the constituencies across the ecosystem. This event brought together stakeholders from across the senior most government officials from central and state governments encourage the leaders from academia, academia leaders, luminaries in content creation, and C Level executives from the production, studio &technology world. On the sidelines was a market with buyers and sellers from many countries.
8 | Global A VGC Summit 2020 From the Connect Chairman, with CII JOIN US ON SOCIAL MEDIA CII Media and WWW.CII.IN Entertainment Division CII AVGC Sub TWITTER CII4MnE EMAIL FACEBOOK [email protected] Committee CII4MediaAndEntertainment www.ciibigpicture.in LINKEDIN ciibigpicture
An impressive cohort of 1500 delegates from across 50 countries were in attendance across 40 specially curated sessions featuring140 prominent speakers. It was a watershed moment and this 4-day virtual conference and was an oasis in a pandemic year. It was also important for an industry where in the absence of live action shoots and the ability to screen content in cinemas there were sessions as to how virtual production in full CG will help to continue large format movie production as animation and games houses had already pivoted their production teams and tools to remote work from home solutions. Summit FX showcased how the show must go on and the collaboration strategies for trans disciplinary partnerships and This maiden CII opportunities. SummitFX 2020 This maiden CII SummitFX 2020 bears testament to the fact that the AVGC sector come of age. Recognizing its job potential, the Ministry of bears testament Commerce & Industry has awarded it a “champion sector” status. to the fact that The CII SummitFX achieved key objectives: the AVGC sector The Ministry of I&B agreed to consider a National AVGC Council between Center and States that would promote the industry realize the has come of age. potential for jobs, revenues and foreign exchange earnings. Recognizing its The Ministry of I&B agreed to consider a national initiative to promote job potential, and support the creation of a digital infrastructure through a special dispensation for “special economic zones” / AVGC hubs the Ministry of Government to support innovation, skilling and startup initiatives to Commerce & grow the Indian AVGC ecosystem. Industry has To encourage AVGC services exports through enabling regulations including tax reliefs; etc awarded it a To advance India’s Prime Minister’s vision to make themed games and “champion toys within the country sector” status To make India grow from 1% of the global AVGC market to 5% through marketing support and cross border audio visual production alliances at a government to government level – positioning India as the largest hub within the global production chain for the export of creative services in animation VFX, games/esports, toys and AR/VR. I am delighted to have had the opportunity to curate and chair this seminal event. I hope this compelling report will capture and help propagate the decisions and suggestions and foster greater collaboration to advance the industry’s momentum and advantage. I thank all those who participated in this and made it a grand success.
Biren Ghose Vice Chair, CII National Committee on Media & Entertainment Chairman, CII AVGC Sub Committee Country Head, Technicolor India
9 | CII SUMMIT FX The AVGC Index million Active Internet users $ 210 in India billion ONE 770 Annual Service billion Exports from $Annual Audio Visual Services FIFTY PERCENT India Exports from India of these in last four years 3.5 70 billion million Smart phone Engage in users in some sort the world. 325 , of micro million Potential 5 500 transactions People who Employees in Technicolour India. Largest employer target for for AVGC sector in India M&E and in gaming in play games in AVGC sector Inida India Expected XR hardware and Extraction devices sector Creative and by 2024 1917 VFX services by Huge gains Creative and VFX services by Digital Domain, for India in XR Technicolor India, Bangalore Hyderabad under Aatma Nirbar Scheme Tenet and push policy Creative and reforms and $160 100 million VFX services regulatory Newborns in the last eight by DNEG, corrections billion months this year. Mumbai Kids in Asia and potential target for animation 850 million content in Asia region $65 BILLION Centres of Excellence Expected XR software sector by 2024 (CoE) dedicated to AVGC & XR Sector are Gamers now being put in place in the across India by STPI in 2.6 billion world partnership with various state governments Global animation, 12 VFX and video game industry India accounts $ 269 for less than 2% of the global M&E $2.2 Trillion Billion industry and AVGC Global Media & Entertainment industry 10 | Global A VGC Summit 2020 11 | CII SUMMIT FX
KEY TAKEAWAYS FROM
1 Prime Minister Narendra Modi’s emphasis -- first at a meeting to boost toy manufacturing in India and the second in his radio address Mann ki Baat -- on making India a hub for toy industry, encouraging creation of digital games based on Indian characters and culture, gave a huge fillip to CII Summit FX 2020 deliberations on animation, gaming, and VFX made in India to serve the world. The Prime Minister’s clarion call to give a push to digital gaming and toy Prime Minister Narendra Modi’s recent industry was top on reflections on gaming, digital innovation the radar of thought and Atmanirbar Bharat resonated across leaders during four AVGC Summit 2020 and were talking point days of the Summit. at the summit deliberations 12 | Global A VGC Summit 2020 India needs an AVGC Council to TRENDING @ integrate all the efforts being made by various State Governments, Central agencies and private sector to reap the benefits of their combined learnings and avoid The creation of Disney reinventing the wheel to maximize animated mystery- 2 the availability of resources being deployed by these institutions. adventure series for preschoolers Mira, Infrastructure status needs to be Royal Detective’s extended to AVGC sector in India to amazing collaboration create video and entertainment parks between Wild Canary and AVGC parks across the country. Studios in Los Angeles 3 The cluster approach for development and Technicolor India, of the AVGC sector like film centers is the need of the hour. The infrastructure Bangalore could be a status will help in building and developing these torchbearer for taking AVGC clusters making India globally competitive. Indian stories and making them universal. The This is for the first National Centre for time Disney Junior Excellence in AVGC planned at animation series got s s ummit fx takeaway IIT Mumbai as part of government’s efforts to facilitate growth of the sector released first in the 4through skill development. Involvement of US and then a couple industry leaders is critical to develop it into one of days later in India. of the leading institutes globally, offering The animation series world class education in AVGC was inspired by Indian technologies. culture and 170 people from Technicolor India The government is creating incubation worked with us, said infrastructure and the required support system needed for the entrepreneurs for Executive Producer developing products and services around IP and Sascha Paladino. The technologies like animation, augmented reality, Season 2 of Mira will virtual reality, visual effect, artificial intelligence, also happen from India. computer vision, data analytics, robotics and AI.
13 | CII SUMMIT FX
There is a need for the central, state governments and industry to come together to build a consensus on the various aspects of the National AVGC and AR/VR 6 Policy which is in draft stage.
AVGC sector needs a post pandemic stimulus package 7 to work towards The state governments need to helping the Indian collaborate in order to build synergistic M&E industry world-class infrastructure required achieve their goal for the AVGC sector to help in 8 of $100 billion in mentoring, skill acquisition, IP the planned period. creation and driving talent in the sector. s s ummit fx takeaway
Now that the Indian 9 AVGC sector has expanded its global The Global companies footprint and gaining from India should be assisted to further maturity, this is the time scale and help 10 to leverage the culture of take advantage of storytelling and India’s Indian AVGC talent soft power potential. and ecosystem to generate exports and employment.
14 | Global A VGC Summit 2020 India’s lower11 production cost combined TRENDING @ with its cultural legacy can be used to unlock the huge potential of the AVGC sector to expand, create new jobs, work opportunities and greater economic activity. Women in the AVGC sector are gaining traction in India similar to how the women in animation movement 12 evolved in the USA. Taking inspiration The new National Education Policy 2020 of institutionalising has been designed to encourage out-of- the-box thinking among children and Women in Animation, youth, which is key to the success USA, Women in of AVGC and M&E sector. AVGC in India is set s s ummit fx takeaway to be formed soon. Margaret Dean, President -- Women in Animation USA, 13 shared best practices of how it is close to becoming a 5000 A solid digital foundation has been laid by the AVGC sector in India during the member group in the ongoing COVID 19 pandemic, which USA today. can further be utilized to fuel the growth of the M&E sector.
15 | CII SUMMIT FX
The AVGC and immersive media sector is very promising. But India is close to just 1 percent of the global market size in the AVGC 15 sector. Therefore, we have to The success of AVGC capitalize on this headroom and sector is fuelled 14 position India as a talent and by the respective infrastructure backbone. AVGC policies and actions by the state governments of Karnataka, Telangana, Kerala, and Maharashtra Under the Audiovisual can be emulated Champion Sector Scheme on a national level. 16 incentives are available to the Many other state people from all over the world to governments are shoot and do post production currently advancing work in India, which needs to be promoted such an agenda. further on global scale. s s ummit fx takeaway AVGC content purchased 18 locally attracts GST in India With the National Centre of while there is no GST on Excellence for AVGC in place, AVGC content purchased the manpower involved in from outside the country. AVGC industry can be brought The government needs to global standards. To to abolish GST or achieve this, the M&E industry reduce it to a minimum and various states need to 17 level to encourage local publish a new curriculum to consumption, as it is hurting meet the emerging creative the local consumption of technologies vision of ‘Make AVGC products. in India for the World.
16 | Global A VGC Summit 2020 The success of Indian animation series like Chota Bheem on the international stage can be emulated to create more Indian characters from Indian mythologies 19 and folklore for global audiences.
We need to digitize and preserve our traditional 21 toy industry like the one in Channapatna Gaming and in Karnataka, which animation, is almost dead, by 20 which are essential using technology. We parts of the promising AVGC also need to bring our sector, could potentially change the traditional stories from way children learn. There exists a across the country to huge untapped market for games and the forefront using new animation based on Indian stories digital technologies for and characters. Gaming is apt production and new for Make in India and Engage materials for toys of the the World. future. s s ummit fx takeaway
Each state can specialize in one particular segment of 22 the AVGC industry, Special 23Economic Zones/ and should ensure AVGC Zones for digital content that Indian MSMEs are production in Tier 1 and Tier given special incentives 2 cities can be developed to in that segment venture boost the M&E sector in the capital funding and startup country helping to create more labs etc. opportunity in the hinterland and create gender diversity.
17 | CII SUMMIT FX
A proposal for regional hubs/clusters of AVGC is already being discussed in the North, East, West and Centre of the country. 24
25 As many as 26 12 Centers of Service exports from Excellence (CoEs) in AVGC Animation, VFX and Gaming have already been launched by account for over 70%. It is the Software Technology Park a major source of export of India in collaboration with revenue for the country. state governments. Therefore, focus in the draft AVGC policy should be to develop a special package to achieve higher exports and scale infrastructure facilities for the AVGC sector across s s ummit fx takeaway every state.
India needs at least 30 27 more NIDs to boost Industry’s help is also its M&E exports. India sought in opening and has been successfully delivering major VFX 28 running more National Institutes of Design (NID), as projects from top global studios, the government is open for including Oscar winning VFX films, public-private partnership. in recent times.
18 | Global A VGC Summit 2020 The Railway Ministry seeks help of the AVGC 30 industry to bring in some Proposals kind of entertainment to submitted to passengers during their provide passenger train journey through entertainment on 29 trains can act as audio-visuals. a kind of support measure that can be taken up with the finance ministry. It will open new opportunities for The Karnataka government the AVGC industry in collaboration with to grow. Association of Bangalore Animation Industry (ABAI) has set up a Centre of Excellence in AVGC to provide high skilled technicians 31 to the industry. This is the first CoE of its kind in Asia.
s s ummit fx takeaway 33 Karnataka has the largest number of R&D centers, medical institutes, industrial training institutes, software technology 32 parks and third largest number of engineering Karnataka, one of the first states to give colleges in India. prominence to animation and gaming The government has sector, has seen animation grow 18.5% also allotted land in 2019 to reach Rs.400 crores while post for AVGC Parks in production grew by 12.8% in 2019 to reach Devanahalli IT Park Rs.400 crores; VFX grew 25% last year to near Kempagowda reach Rs.900 crores. International Airport.
19 | CII SUMMIT FX
In a major boost to AVGC industry, the Telangana government is building IMAGE Tower in Hyderabad, a 600,000 square feet facility with common facilities like motion capture studios, preview theaters, etc. AVGC companies located here will not be required to invest in any facility and everything will be 34 available as a common facility. 35 36 More than 200 AVGC companies Gaming is growing at a would be able to operate from galloping speed in India. IMAGE Tower. This exclusive Focus on IP creation, facility is being developed by skilling, training are key the Telangana government at an elements for the growth of estimated cost of Rs.1000 crore. the AVGC sector. s s ummit fx takeaway 38 The Venture Capital for Games 37 is very different for Venture Capital firms. Often, Gaming There is a shortage of companies are sliced and talent in Gaming industry. evaluated the same way as Unless India takes serious other tech or e-commerce action to build talent, it will platforms and sadly, that remain miniscule in overall sometimes doesn’t lead to the global gaming sector. best outcomes.
20 | Global A VGC Summit 2020 39 TRENDING @ Personalization in gaming is fascinating. Globally, gaming industry is bigger than Virtual production; the music, movie industry and professional sports broadcast industry combined and Realtime rendering; the level of personalization that can happen Goodbye Green in that industry is massive. Understanding Screen; Will LED walls users and starting to define them using AI to emerge as the solution; appreciate particular needs of a gamer and identify fellow gamers who have very similar This technological needs can have a massive impact. change, revolutionizing set design and visual effects are talking points in the industry A lot of the future after the buzz from training across all Summit FX. industries will involve gamification. s s ummit fx takeaway 40
There are four major trends emerging in the gaming sector that will impact our lives in multiple ways. eSports is gradually becoming mainstream, the cross platform play in gaming is enhancing both the opportunity and the monetization potential of this sector, 5G is set to boost cloud gaming, and more and more women will 41 be seen playing online games in a few years from now.
21 | CII SUMMIT FX
If one has to look at where the future is going, Mobile is the winner. Smartphones are becoming a lot more powerful, gaming on the move has taken shape significantly. The time a person will spend 43 on mobile in the future will increase by as 42 much as 30 to 40%. Growing at a trailblazing rate, AVGC and the Immersive Media sector is well positioned to 44 help India’s AR/VR industry has a huge future market. youth become But it’s important to understand that for this innovators, industry to work it needs to be supported through entrepreneurs AR/VR applications in education, healthcare, and and job we continue to provide provisioning skills in the providers due sectors where AR/VR will be the key enabler. to the very It will ensure that the AR/VR industry nature of the skills required s s ummit fx takeaway is not limited only to M&E sector. to work in the industry.
Keeping IP with the creator has emerged as a major challenge. To broadcast their shows, creators are expected to transfer the IP to TV producers. However, this has changed with the emergence of OTT platforms, which are home video 5.0 advanced versions where people are able 45 to watch their favourite shows in their private time.
22 | Global A VGC Summit 2020 Much like when multiplexes arrived, different genres and quality of films started happening in the theatrical business, streaming has allowed creation of content for the right segment of audiences. This has led to the rise of period sci-fi, horror, thrillers, and a whole genre of spectrum and is also changing 46 the economic models. 48 Seeing the way that the Game 47 Engine can function and the benefits it offers is going to be quite Professionals in VFX and Special revolutionary for the film industry Effects need to cut out the jargon going forward. By embracing Game when dealing with a director who’s Engine filmmakers might actually be probably not that well-versed with able to do world class work without the medium. Filmmakers should having necessarily to dedicate huge be enabled to embrace production budgets. Unreal and new technologies. Unity among others are advancing these technologies significantly. s s ummit fx takeaway 50 49 AVGC sector will help fuel studios with new revenue Storytellers and content opportunities through licensing creators can visualize and merchandising. This will keep and integrate VFX and the engagement with audience digital production when active and the business model conceptualizing the project. would pave way for the growth of AVGC sector.
23 | CII SUMMIT FX
AVGC POLICY RECOMMENDATIONS
24 | Global A VGC Summit 2020 FOR ACCELERATING INDIA’S AVGC & IMMERSIVE MEDIA GROWTH
Preamble More than 70 per cent of the AVGC revenues comes from AVGC services to the global markets. The AVGC he AVGC (Animation, VFX, Gaming, Comics) and sector in India is poised to drive a similar growth to TImmersive Media vertical of the Indian Media what the IT industry saw 20 years ago. Audiovisual and Entertainment (M&E) Sector is one of the most exports in the next five to 10 years will be amongst the dynamic industries in India with modern technologies top 5 sectors contributing to the Indian GDP. acting as a key enabler for providing world-class services to overseas and domestic studios/clients/ AVGC Work in companies who are the owners of content IP. The growth rate of the AVGC sector is higher than any Progress: A Reality of the other M&E verticals. Of the total M&E revenues check of INR 1.82 trillion in 2019 with a CAGR of 9%, the AVGC sector is Rs. 1.2 billion growing at 25 to 30%. he Ministry of Information & Broadcasting is Over the last 10 years, this sector has grown from Tcurrently working with the industry to put together 2-3% of the total revenue pie to approx. 10% of the a draft National AVGC & Immersive Media Policy to total Indian M&E sector. realize the potential of this sector. There are many informal clusters of between 10-50 The Government of India plans to develop an AVGC people that provide a substantial revenue as vendors Centre for Excellence along with the Industrial Design to the AVGC ecosystem. The industry employs around Centre of IIT Bombay. The Centre will provide a 1.5 million people across both formal and informal platform where different technologies, developments sectors, contributing significantly to make India a in the field of animation, gaming will be brought to global M&E services hub. one place. It will train the Thought Leaders and professionals in the field of VA GC. The NCoE aims This sector – predominantly led by the services to create opportunities for higher learning, meet the business, spans the domain of animation, VFX, gaming, demands of the rapid changes in technology as well AR/VR, ad films, location-based entertainment, new as to bridge the skill gap between animation schools media, and various forms of post-production and and production readiness to work in AVGC studios. multimedia among others. State Governments have clearly laid out AVGC Many companies have created top-end studio facilities polices or proactively working currently to fine-tune in India that serve as single windows to fulfill the and update existing AVGC policies to compete and needs of the global and domestic M&E industry. Their collaborate with each other. importance in growing the industry becomes more digital and fragmented in consumer reach through multiple platforms. It’s the ‘digital India’ for global needs in this sector. More than 70 per cent of The Indian audio-visual sector is also a champion sector recognized by the Government of India. The the AVGC revenues comes Ministry of Commerce and Industry has identified this from AVGC services to the sector as a high potential for increasing job creation and export earnings for India. It was forecasted that global markets. The AVGC the industry could create 2-3x growth in jobs over sector in India is poised to 4 years. Incentive packages and innovative forms of drive a similar growth to new fast-tracked education for skill sets were being discussed. On the exports front, market places had what the IT industry saw just started with Pavilions being taken in global events. 20 years ago
25 | CII SUMMIT FX India’s New Education Policy has reset the existing Similar to the boost given by Software Technology Parks of India (STPI) to the IT industry, AVGC sector is system and has outlined the top in the radar of STPI to work with State Governments new structure of schooling; to create Centres of Excellence in the AVGC and immersive media verticals. autonomy to colleges and For example, in an attempt to create an entrepreneurial independent institutions based ecosystem, STPI is now creating CoEs in Aizwal, on their performance. It will Itanagar, Kohima, Gangtok and Agartala in North East. help mainstreaming of creative STPI has already set-up a CoE for start-ups working in IoT (Internet of Things) at Gauwahati, and another one education and performing arts. at Shillong exclusively for animation start-ups. A CoE This will significantly impact for Augmented Reality (AR) and Virtual Reality (VR) the talent and workforce was already established in Imphal. Aizwal will soon have a Gaming Technology CoE, while needed for the AVGC sector Itanagar will have a startup CoE for Geographical Information System. A data analytic CoE is being set- Similarly, Kerala, West Bengal, Madhya Pradesh, up at Agartala. Besides providing mentorships, CoE Andhra Pradesh, Maharashtra are working to update will connect start-ups with ecosystem partners in the or create AVGC policy for their respective States. hubs. A strong digital foundation is emerging across the The State Government of Karnataka is working to country for the AVGC sector. This new convergence create CoE for AVGC. As part of the AVGC 2.0 Policy, a of AVGC growth across the country has given a huge state-of-the-art 30,000 Sq ft CoE has been put up at boost. Whitefield, Bengaluru. The pandemic has highlighted the resilience and As part of its AVGC Policy 2017-2022, it aims to optimism of AVGC studios and companies to embrace develop Karnataka as a leading global AVGC hub in emerging technologies (like virtual production) and terms of export revenues, global projects, creating jobs reinvent themselves. and strengthening the ecosystem. The growth of the AVGC ecosystem has been driven by the Government Enabling polices that help to accelerate this shift of Karnataka’s strategic offerings to collaborate and and capitalize AVGC sector is the need of the hour. build world-class infrastructure, drive talent, and CII believes that a stable and predictable AVGC and mentoring in skill acquisition. immersive media policy framework that attracts domestic and foreign investment and ease of doing STPI and State Government of Telengana have business will go a long way in creating jobs, sustain launched IMAGE CoE for gaming, VFX, computer vision growth and create India as AVGC hub for the world. and AI. It has commenced operations and will incubate over 30 startups every year. STPI-IMAGE signed MoU with five partners- TVAGA (Telangana VFX, Animation Action points and and Gaming Association), Hyderabad Angels, Hysea, recommendations IIT- Hyderabad and TiE Hyderabad. II believes that Creativity (IP Creation), service exports, CGo to Markets, skills and training, innovation in tax CII believes that a stable laws and creation of AVGC hubs across the country are and predictable AVGC and some of the areas to focus in the policy guidelines. immersive media policy While Ministry of Information & Broadcasting is believed to be the parent Ministry for AVGC, the rules framework that attracts regulating the AVGC sector are spread across Ministry domestic and foreign of Commerce and Industry, Ministry of Electronics and Information Technology (MeitY), Ministry of investment and ease of Telecommunication, Ministry of Skill Development doing business will go a long & Entrepreneurship, Ministry of Human Resource way in creating jobs, sustain Development, Ministry of Labour and Employment among others. In addition to that, various State growth and create India as Governments are designing AVGC policies to suit local AVGC hub for the world conditions.
26 | Global A VGC Summit 2020 As part of the innovative India has audio visual co-production treaties with over 15 countries — Bangladesh, Canada, tax credit system, CII China, France, Germany, Israel, Italy, Republic of recommends employee Korea, New Zealand, Poland, Portugal, Spain, UK & Northern Ireland, Bangladesh and Russia. training tax credit for The Ministry of Information & Broadcasting has companies (tax credit indicated that incentives for co-production is currently on the works under the champion sector should be extended to scheme. Animation, VFX and post production machines and training). services should be included as incentives in the co-production projects. This can be applied to There is a need to have a relook at GST regime for AVGC Sector recognised Indian IPs. What is happening right now in India is certifications. Freelance that, if you do an export, then you are incentivized. But if you basically do Indian IP, then you are taxed professionals should GST. This anomaly needs immediate correction. In also be considered for simple words, foreign content owner is incentivized for content distribution in India, but Make in India skilling and training at content for domestic consumption is penalized. various CoEs Create original IP funding mechanism: Establish a Co-production & finished content market in India and get buyers for the animation content from all For example, even though Gaming is part of the over the world; Funding for promotion of Indian Audiovisual industry, Gaming companies in India original animation content globally through several have no clarity on whether they come under the content markets. ambit of entertainment or IT. Gaming companies are Case studies and best practices of funding not covered to avail SEIS (Service Exports from India mechanism are available under the Elevate Scheme). These anomalies should be clearly spelt out programme initiated by the State Government of in the AVGC policy document. Karnataka. Here are some of our recommendations Service Exports Creation of AVGC Create an AVGC Facilitation Office, similar to Film Council Facilitation Office by theM inistry of Information & Broadcasting. A National AVGC Council should be set up to act as a fountain of thought for enabling an AVGC Extend legal help (in the form of counsel reference) infrastructure combing the strengths and resources for small and medium Indian AVGC companies of various State Governments and private sector to through Indian consulates and embassies for create one integrated plan, such as the national disputes arising out of contracts in global territories. highway, to help create digital infrastructure across the nation India cannot match to compete with countries like Canada which has an almost 30% tax credit IP Creation for AVGC companies by various Film, Gaming and Digital Media Commissions. Need to create Indian animation IPs are doing well in recent times. a mechanism for innovative tax credit system for Increasingly original Indian animation IP creators AVGC companies in India are working to create the global Indian animation character brands. Secondly, the independent Assistance to small and medium-sized AVGC & animation studios creating original Indian Immersive Media businesses to enable them to animation content are battling to retain the IP of increase productivity through the adoption of new the characters and shows. technologies
27 | CII SUMMIT FX
Go to Markets Similar to creation of India Pavilions at various film The key ingredient for success is public-private markets, a similar plan should be created for AVGC partnerships. There is an immediate need to link & Immersive media companies to participate in AVGC skills training to business demand. global audiovisual markets and events. Markets are We need to create programs that offer alternative important for Indian AVGC production and services paths to AVGC education and skills training. We entities as they stimulate the strengths of Indian need to look in the lines of established production media companies and facilitate pre-financing of productions and partnerships for potential co- houses and AVGC Studios combine schooling, production projects and services from India. training and work experience with companies. This is similar to training and programs created by CII recommends participation in the following Google and IBM. These programs can be integrated animation, VFX, gaming festivals and markets with CoEs coming up across the country. – Siggraph As part of the innovative tax credit system, CII – miFA, Annecy, France recommends employee training tax credit for – Kidscreen Summit, MIAMI companies (tax credit should be extended to – nAB SHOW, VEGAS machines and training). This can be applied to – miPCOM, France AVGC Sector recognised certifications. Freelance – FMX, Stuttgart, Germany professionals should also be considered for skilling and training at various CoEs. – viEW Conference, Italy – Licensing Expo, VEGAS Hubs for Make in India – Barcelona International Arts & VFX Fair and Serve the World Skills & Training The Indian M&E sector is increasingly witnessing India’s New Education Policy has reset the existing a convergence of technology, media and telecom system and has outlined the new structure of sectors, giving rise to the development of media schooling; autonomy to colleges and independent ecosystems. The cluster formation for AVGC Sector institutions based on their performance. It will is important because a group of skills together to help mainstreaming of creative education and create what needs to be delivered. As we move performing arts. This will significantly impact the forward, we need to strengthen and put an talent and workforce needed for the AVGC sector. ecosystem and hubs for various verticals of AVGC One of the major plusses of the NEP is when fresh and Immersive media space. graduates join a studio they have to undergo a We have to seamlessly integrate clusters with huge amount of unlearning. And then they have to the needs of the global production studios. We orient them to the project or to the environment of need to create specialized services in Mumbai, the studio. It takes almost six months to one year Pune, Chennai, Hyderabad, Bangalore, Cochin, before they really start contributing to the needs of Trivandrum, Ahmedabad, Kolkata, Chandigarh, the studio. The creation of CoEs across the country Patna, Orissa, Raipur and some parts of Lucknow and National Centre of Excellence for AVGC at and North East. IIT Mumbai will strengthen the talent and skilled We need to create an infrastructure for AVVGC workforce needed for the AVGC Sector. companies to be parked in these hubs instead of M&E is unlike other production pipelines like car operating in different corners of the city. manufacturing or FMCG manufacturing where you have a manufacturing pipeline, machines This would propel India faster towards the vision and people and people manage those machines of digital India and Make in India to go Global and to deliver the same thing again and again. In help realize an Atmanirbhar Bharat. There are the media and entertainment space every single emerging opportunities for manufacturing AR/ scene is different - every frame created in a scene VR devices like VR glasses. We need to create a is different, which is delivered with a different hub for manufacturing AR/VR devices from one of composition of ideas, technologies and skills. these clusters.
28 | Global A VGC Summit 2020 WHATwe’re
LOOKINGTHOUGHT LEADERS forINDUSTRY VOICES 29 | & CII SUMMIT FX Gaming, Animation to Become Wealth Generators Gaming and animation, which are part of the promising AVGC sector, could potentially change the way children learn. It also offers India an opportunity to become a leader in this field and generate wealth through exports
n a major boost to the growth of gaming sector in India, Prakash Javadekar, Minister of Information & Broadcasting Iand Environment; Forest & Climate Change and Heavy Industries & Public Enterprises, announced the setting up of a Gamification Centre at IIT Bombay while addressing Animation, Visual Effects, Gaming and Comics (AVGC) stakeholders at the CII Summit FX 2020: Global AVGC and Immersive Media summit. “We have formed an expert committee through the Ministry of Information and Broadcasting & IIT Bombay. The committee has submitted its report to create a gamification centre. This is a landmark decision that will act as a forum for our entrepreneurs and help them to move ahead within the industry,” said Javadekar at the Summit FX 2020 inaugural session. Prakash Javadekar The move will pave the way for realising Prime Minister Hon’ble Minister for Information & Broadcasting, Environment, Forest & Narendra Modi’s vision of unlocking India’s huge digital gaming Climate Change and Heavy Industries & potential and can help India become a major global player in Public Enterprises, Government of India this field, Javadekar noted. The minister said that AVGC is not only a sunrise industry but a very promising industry and India has an opportunity to develop and become a leader in this field. “Gamification and animation will become a major export for the country and a THOUGHT LEADER wealth generator,” he added. He also emphasised that world over a lot of violence is predicted in gaming and the need of the hour is development of value based gaming. “This sector has the potential to change the way our children learn, and therefore the four days of deliberation by CII at Summit FX, will give us concrete recommendations and suggestions for the government and private sector to work together,” he maintained. Indian games and animations, for example, Mighty Little Bheem, have gained considerable popularity among children and youth all over the world. The minister believes that there is a huge market for games and animations based on Indian stories that can be developed under the Make in India initiative.
30 | Global A VGC Summit 2020 Rajiv Chilaka Gaurav Gandhi Founder & CEO Director & Country General Manager Green Gold Animation Amazon Prime Video Vishal Gondal Mighty Little Bheem is Entrepreneur & Angel Investor On the streaming side, the #1 show globally Founder & CEO VFX elements in any in Netflix in preschool GOQii of our shows is around category and #2 in From an opportunity 15%. It goes much the kids and family perspective, VCs higher for certain category. We never should be wary of shows. VFX has been thought Bheem will investing in games, if boosted by domestic be successful equally they don’t understand demand. With from Latin America gaming. My first pandemic, there is an to North America question to any gaming opportunity to build Guillaume Rocheron further as location Senior VFX Supervisor MPC Film and Europe to Asia. investor is when Academy Award Winner for ‘1917’ We are glad that was the last time shooting and crowd USAMPC Film Bheem is the first you played a game. shooting has become Indian character And if the investor a challenge. VFX has a Ninety per cent of unique advantage and the 120-minute film to get licensed for has no idea about merchandising gaming, then they are solution to unblock the 1917 went through content pipeline. VFX. The team at outside India gambling. Professional MPC Montreal and gamers should look at Bangalore were the investing and mentor true artisans to realise companies. it. I call it the `Stitch’ team -- who were incharge of every Punit Misra transition that we do CEO- Domestic Broadcast in the movie. Zee Entertainment Enterprises Manish Tewari Video consumption Member of Parliament - Lok Sabha and video generation will more than With the Animation, double in the next VFX and Gaming five years. How do industry witnessing we ensure that all huge growth, the the technologies Government of that we are seeing Punjab plans to come around us get set up a Centre integrated as part of of Excellence for the video production AVGC at Mohali in ecosystem? We collaboration with all need to work industry partners. towards that. AVGC is an exciting sector to develop skills and jobs.
31 | CII SUMMIT FX
India Needs To Seize Every Opportunity Animation, visual effects (VFX) and gaming hold huge export potential for India and the segment can add a lot to the country’s foreign exchange earnings
ndia’s lower production cost combined with its cultural legacy can be used to unlock the huge potential of Ithe AVGC sector to expand, create new jobs, work opportunities, greater economic activity, while also adding a lot of foreign exchange earnings to help the nation truly become a world leader in the M&E sector, said Commerce and Industry Minister Piyush Goyal in his address at CII Summit FX 2020. The sector “can add to a lot of foreign exchange earnings and there is a huge export potential that your sector has and every opportunity needs to be seized both domestic or international”, the minister said. Citing the example of Indian animation series Mighty Little Bheem, he expressed his wish to see more Indian characters Piyush Goyal from Indian mythologies like Mahabharatha created for global Hon’ble Minister for Commerce & audiences. Industry and Railways “In fact, if I may quote, while talking about ‘Ek Bharath Shrestha Bharath,” the Honorable PM had said that India should tap the huge potential in this AVGC area, and lead the international digital gaming sector by developing games that are inspired from Indian culture, and folk tales. Some of our folk games can make fantastic games.” Goyal cited
THOUGHT LEADER the example of Vikram aur Betaal stories and encouraged game makers to develop games based on the battles and valour of Shivaji Maharaj. “His conquests could become very interesting ways to educate our children and also entertain them,” he noted. The minister said he believes that the new National Education Policy 2020 would encourage out-of-the-box thinking. “Startup India is also such an initiative which provides a lot of support to those who come up with new and innovative ideas. I’m sure in AVGC sector, there will be a good potential for startups also,” he said. Further, he sought help of the industry to bring in some kind of entertainment to passengers during their train journey through audio-visuals.
32 | Global A VGC Summit 2020 Dan Sarto Co-Founder & Publisher, Animation World Network (AWN), USA Grace Marin Sallyann Houghton Managing Director Experience Epic Games London Innovation Lab, I go on record to Transformation Extended Reality UK say that streaming lead Accenture Interactive business is the future Advanced Technology Centre, India If you are engaged in for storytellers. And production, it is time it has fundamentally Immersive learning is to learn and educate changed the entire key to deeper learning yourself about virtual entertainment and retention. It production and real industry, I would actually results in time production. say this for the learning effectiveness There will be more better. It’s not a compared to and more studios in Hollywood centric traditional methods. the next 12 to 18 world anymore with One of the most months in real time regards to production. compelling production. It’s time Great work will be advantages of to research and be produced, financed immersive learning is involved in a LED and consumed people do not need to production. everywhere. Luke Groves worry about making Head of Studio,Toronto mistakes. This will be costly in the real We have been able world. to scale our projects to global sites. We are very proud of the integration that we have done in Paul Debevec India and the level of Senior Staff Scientist Google Research Adjunct Research creative autonomy Professor USC Computer Science & that we were able Mike Seymour USC ICT, USA to provide there. Ph.D. Researcher Lecturer Writer – Tech Specialist Digital Humans: I am sure within a Ultimately the MOTUS Lab USYD & FXguide success shows up on Co-founder, Australia year, we’ll see the the images that we first of these kinds of put on the screen. We have seen machine rendered, quite a few trends, digital faces transition from showing up. It’ll different types of be for background techniques and characters first. different types of And, at some point, approaches all it might be the lead towards trying to characters in the get realistic digital film. humans.
33 | CII SUMMIT FX AVGC Key to Innovation AND Job Creation The Animation, Visual Effects, Gaming and Comics (AVGC) sector, which has been growing at an impressive rate of around 29%, has emerged as a major area for innovation and job creation within M&E
he vision of Prime Minister Narendra Modi to create more innovators and job creators rather than job Tseekers is best represented by the Animation, Visual Effects, Gaming and Comics (AVGC) sector, which is growing at a trailblazing rate of around 29%, and is critical to the growth of Media and Entertainment (M&E) industry in India, said Amit Khare, Secretary, Ministry of Information & Broadcasting while addressing the CII Summit FX 2020: Global AVGC and Immersive Media summit. Khare said the vision of Prime Minister, which he expressed at the Smart India Hackathon organised by the Ministry of Education, was “to make our youth job creators under the new National Education Policy that very aptly applies to the M&E industry where innovation and job creation is the key.” Amit Khare “The M&E sector is already growing at 9%. But within the Secretary, Ministry of Information and sector itself I’m given to understand that AVGC is growing Broadcasting and Department of Higher even faster, something around 29%, and this is all a private Education, Ministry of Education Government of India led initiative and the well-established Centres of Excellence which have developed primarily on their own in various states,” the secretary noted. Khare said the AVGC sector is a major area for job creation where people innovate. “They are creating their own jobs, may
THOUGHT LEADER be small work, which they undertake for larger companies. And they are more in the self-employment mode. The jobs are more in the self-employment category, and not so much in the regular employment but a great breakthrough where people become innovators in their fields. Announcing that a National Centre for Excellence in AVGC would be established at IIT Bombay, he said the underlying policy of the government “is to act as a facilitator” rather than a regulator. “These areas are very creative in nature where innovation is the key. And therefore, only intervention not interference is required. And that intervention could be in the form of a National Centre of Excellence, which we have planned in Mumbai,” he said.
34 | Global A VGC Summit 2020 Shuzo John Shiota Ann Hand President & CEO Polygon Pictures Chairman & CEO Japan Super League Gaming, USA We have been a Even during pre- CGI company for Covid, gaming 37 years. We have was bigger than never been a hand television, bigger Anant Haldia Founder / Director drawn animation than the music I-C-E Studios studio. We are not industry, and three operating in the times the size of There is a big future environment of Pixar the global film box for digital humans or DreamWorks. Our office. So it really is in India. Our movie foundation is the the dominant form of industry is big and Japanese culture entertainment for the this concept soon and Japanese younger generation would be leveraged aesthetics. It is considering we have Japanese esque. the technology. It We need to make a can really push the difference. envelope of realistic VFX in India.
Quentin Staes-Polet GM - India and SEA Epic Games, Singapore Shridhar Rajgopal David Morin There is a lot of Managing Director, Accenture Epic Games Industry Manager M&E excitement in virtual Interactive & Executive Director production. Real-time Academy Software Foundation USA technology presents In the last few years, we have looked at The pre-visualization a huge opportunity to community have transform storytelling technology driving business. And embraced Unreal very and film making for early because of the creators enhancing industry processes driving businesses. instant feedback and quality, while reducing no rendering time. costs. What we are currently seeing is engagement That is essential to and experiences are working fast with driving business. a filmmaker, at the speed of thought.
35 | CII SUMMIT FX We Need to Work Together with States Government of India and the various state governments need to come together for a comprehensive AVGC Policy to give a strong fillip to the AVGC sector by keeping in mind the requirements of 21st century
ven as the state governments of Karnataka, Telengana, Maharashtra and Andhra Pradesh have come up with Etheir respective AVGC policies, the Government of India and various other state governments need to come together as part of consensus building measures to finalise the National AVGC Policy, said Atul Kumar Tiwari, Additional Secretary, Ministry of Information and Broadcasting. “It is good to note that major broadcasters and producers guild are taking interest in empowering the AVGC sector. Gaming is growing at a galloping speed in India. Focus on IP creation, skilling, training are key elements for the growth of AVGC sector,” Tiwari added. The Additional Secretary also said that under the Audio-visual Champion Sector Scheme a lot of incentives are available Atul Kumar Tiwari to the people from all over the world to shoot and do post Additional Secretary production work in India. Ministry of Information and Broadcasting “We are in touch with the Ministry of Commerce and they are very keen to support the AVGC sector in the sense that it is a very important part of this service export that our country is doing and they would like to chip in with whatever we can do to help it further,” he informed the stakeholders of AVGC sector at the CII Summit FX 2020. THOUGHT LEADER Speaking on the National Centre of Excellence for AVGC, he said that content creation and training will be among major elements of the NCoE. “We are also working on AVGC clusters in India. We will discuss with the Education Ministry for AVGC Skill Council,” Tiwari said. “Promoting skills and entrepreneurship, particularly knowledge economy or 21st century requires an attitudinal change embedded on a plan of action based on a considered policy. And here I would like to refer to the National Education Policy, which stresses on a complete re-imagination of our vocational education and skilling offered to students in future,” he said.
36 | Global A VGC Summit 2020 Subodh Sachan Director, Software Technology Park Shrikant Sinha of India,Ministry of Electronics CEO & Information Technology and Telangana Academy of Skill & Managing Director & CEO AIC STPI- Knowledge Prabir Kumar Das NEXT Initiatives Director Soft skills are Software Technology Parks of India As STPI, we had a essential skills great participation today. Resilience, STPIOctaNE will at the first edition of adaptability, working create a robust CII Summit FX which in teams, design ecosystem for got together the best thinking are very startups to boost thought leaders to crucial for people to R&D, innovation and deliberate on the sustain and survive. entrepreneurship in AVGC sector. the region. Funding support will be provided to startups for cloud hosting, mentor support and IP creation.
Anuj Kacker President and Executive Director Aptech Ltd In addition to tech Dr A K Garg skills, we built into our Director, Ministry of Electronics, pedagogy, aspects Information & Technology industry requires Maurice Patel like teamwork, AR/VR will be Senior Director, a key enabler Industry Strategy & working under for education, Marketing - M&E deadlines, resilience healthcare and Autodesk and personality imparting skills. At Autodesk, during communication. This AR/VR will not the pandemic, we ensures that the only remain with introduced different student is employable Bollywood and payment terms, all the time. Hollywood, but will introduced free be there with every access to cloud Indian citizen and services, helping our every human on this customers localise, earth. giving them access to the software and helped them hone their skills.
37 | CII SUMMIT FX Make in India for the World The AVGC sector has already been implementing Prime Minister Narendra Modi’s vision, but with a better coordinated and consolidate approach the AVGC industry has the potential to reach new heights
ith the National Centre of Excellence for AVGC in place, the manpower involved in AVGC industry Wcan be brought to the global standards. But to achieve this, the M&E industry and various states need to come together to realise the vision of ‘Make in India for the World’, said TCA Kalyani, Joint Secretary (Films), Ministry of Information & Broadcasting. “For the AVGC sector, we are working on regional hubs/ clusters. We could straight away have five clusters. If the states are willing, one in the Northeast, one in the North, one in the West, one in the South, and one maybe in Madhya Pradesh or similar states can be established. This is one sector, which probably doesn’t require physical locations. It requires infrastructure,” Kalyani said. TCA Kalyani She added that a lot of states have been undertaking new Joint Secretary (Films) initiatives for the AVGC sector, which is already witnessing Ministry of Information & Broadcasting some success. “India has about 300 animation companies, 40 VFX and 85 game development studios with more than 15,000 professionals working for the global companies. These global companies will probably have to become global companies for us to take advantage of it,” the Joint Secretary (Films) said.
THOUGHT LEADER She asked the state governments to collaborate and build world-class infrastructure required for the AVGC sector to help in mentoring, skill acquisition, IP creation and driving talent in the sector. “At the central level, we want to initiate and promote India as a lucrative outsourcing destination, for which we could perhaps have regional hubs to start off with. Each state which is there in a particular hub can specialise in one particular segment of the AVGC industry, and ensure that our MSMEs are given venture capital funding,” Kalyani said. India has co-production treaties with a number of countries. “AVGC is not mentioned separately, but it is part of film industry, which is allowed 100% FDI. So, AVGC will also have 100% FDI,” she said.
38 | Global A VGC Summit 2020 Saurabh Dalmiya Delna Dhamodiwala Jimmy Kuriakose Head of Business Development Head of HR & Talent Head HR, Technicolor Anibrain Acquisition- DNEG We were an industry For employees, And I think as an with Covid there organisation, the big that couldn’t think of working from home. is more time at takeaway during the their disposal. It’s pandemic is that we If the employees are open to adapt, of best time to teach should constantly be themselves to learn. looking at what we course, surely the organisation also Because, a lot of set as standards and changes are going see whether they’re needs to be, we will be well on our way to come by and the relevant today; Or ability to learn is whether they need to a very successful post Covid scenario. going to make a lot to be changed to of difference. make a better work life balance, better mental health, more opportunities and flexibilities.
A K Madhavan Member – CII Sub-Committee on AVGC & Immersive Media and Founder & CEO, Assemblage Chaitanya Chinchlikar Vice President The animation, visual Whistling Woods effects, gaming and comic industry falls At Whistling Woods, right in the epicenter we have a curriculum of the various Rajesh R. Turakhia ready for VR. So initiatives enabled Founder & Director, Frameboxx every single student by the Government who graduates from of India -- Digital Work from home is 2021 onwards, will India, Skill India, going to build a new not only know how Make In India and culture of freelancers. to create content for more recently Aatma It is a new way for film, television, and Nirbhar Bharat. studios to acquire OTT, but they will also Content for India and talent. Covid-19 has know how to create Content from India fastened this process fiction and non fiction are empowering. and now people are content for VR. accepting it.
39 | CII SUMMIT FX Karnataka Emerging as Top AVGC Destination Riding on the back of a dedicated Karnataka Animation, Visual Effects Gaming and Comics (KAVGC) policy, Karnataka has emerged as one of the top destinations for animation, visual effects and gaming with skilled manpower and world-class AVGC facilities being developed on priority in the state he Government of Karnataka is driving the AVGC ecosystem in the state with strategic offerings to Tcollaborate and build a world-class infrastructure and talent that has made it home to India operations of major global studios, VFX and gaming companies, said Jagadish Shettar, Minister for Large & Medium Scale Industries, Government of Karnataka. “Karnataka is the first state in India to recognise animation and gaming as an emerging sector and to announce a dedicated Karnataka Animation, Visual Effects Gaming and Comics (KAVGC) policy. It provides various incentives to boost animation, gaming and VFX through financial support, infrastructure development, skill development and other incentives,” Shettar said. According to the minister, the growth in revenue for animation, Jagadish Shettar VFX, game development services, has been the most Hon’ble Minister for Large & Medium Scale Industries profitable compared to any other industry in India during the Government of Karnataka last five years. The Global innovation and gaming market was valued at $64 billion in 2019. The gaming market was the fastest growing segment in AVGC sector with a year on year growth of 17.46% and the market size of $96 billion in 2019.
THOUGHT LEADER “India is poised to be one of the biggest markets of gaming with its mobile internet subscription set to double from $406 million in 2017 to $805 million dollar by 2022. It will also be the 10th largest market for OTT in terms of revenue by 2022,” he added. Listing out some of the advantages offered by Karnataka, Shettar said, “Karnataka has the largest number of R&D centres, medical institutes, industrial training institutes, software technology parks and third largest number of engineering colleges in India. The government has also allotted land for AVGC Parks in Devanahalli IT Park near Kempagowda International Airport.” “All these initiatives will make more organisations to take a lead in building AVGC facilities in the state and make Karnataka an epitome of economic growth in the global pedestal,” the minister added. 40 | Global A VGC Summit 2020 Margaret Dean Sherry Bharda Supervising Producer - Rooster Manager VFX | International Teeth, Head of Studio - Crunchy Originals – India Netflix roll and President - Women in Animation USA Couple of things that a woman We are 4,500 Payal Dani should know in this members in Women Head of Creative Operations profession is to have in Animation, USA. MPC Film confidence that you There are so many know your stuff. women out there My one message will You’re your biggest actually doing the be to any woman critic and biggest work, but for some professional would judge... Don’t try and reason, we’re just not be to prioritise and be what you think visible. Potentially, we organise yourself. other people want you could be more than These are the two to be. Be yourself, be 20,000. Our goal is very important things. authentic, be honest. to bring all of them in And, if you know what one fold. your priorities are, set them, and then you organise yourselves around that.
Sivakumar Sundaram Chairman, Executive Committee Bennett, Coleman& Co. Ltd. It is the content for Puja Parikh RPM Global Head comics that has DNEG helped us imbibe Kranti Sarma the rest of the tools When I started in Head of Studio Film & Episodic for the AVGC sector. early 2000, I was Visual Effects (FEV) Technicolor India Comics provide the only woman in the storyboard, a room full of men. Breaking New characters and Today, at least every Ground: Women in visualization which bay has at least one AVGC in India was an are the base for woman I have had insightful session. We stories. Our Common male bosses and will soon be launching Man has been there they were helpful. Women in AVGC in for many years. We would have to India similar to the One thing about play those same goals of Women in The Times of India roles to women Animation, USA. is Common Man entering this industry stands up. to see more women.
41 | CII SUMMIT FX Karnataka Reaping Benefits of AVGC Growth Karnataka was the first in India to have introduced the AVGC policy in 2012, paving the way for the growth of animation, gaming and entertainment sector in the state known world over as a major technological hub
arnataka, one of the first states to give prominence to animation and gaming sector, is today reaping the Kbenefits of its futuristic policy and helping the state emerge as a major contributor to the Indian entertainment and AVGC industry, accounting for almost 20% share, said Dr. EV Ramana Reddy, Additional Chief Secretary – Electronics, IT, Biotechnology and Science & Technology, Government of Karnataka. “Karnataka is one of the first states to give prominence to animation and gaming. Animation grew 18.5% in 2019 in Karnataka to reach Rs.400 crores; post production grew by 12.8% in 2019 to reach Rs.400 crore; VFX grew 25% last year to reach Rs.900 crores. A total of over 300 animation VFX and gaming studios operate in Karnataka, employing more than 15,000 professionals,” informed Dr Reddy. E V Ramana Reddy Additional Chief Secretary – Electronics,IT, The AVGC policy adopted by Karnataka in 2012 has paved Biotechnology and Science & Technology the path for artist collaborations, B2B engagements and Government of Karnataka flourishing academia. “We have an Association of Bangalore Animation Industry. Jointly with them, we conduct an event called GAFEX an annual event to promote AVGC sector in the state,” the Additional Chief Secretary said. Citing the success of AVGC industry in Karnataka, he said,
THOUGHT LEADER “The Jungle Book won the 2017 Oscar for Best Visual Effects. But what some of you might not be aware of is that one of the two companies credited with the brilliant works done in the film was Motion Picture Company whose Bengaluru centre contributed significantly to this project. Another great company based out of the state is Technicolor.” The Karnataka government in collaboration with ABAI has also set up a Centre of Excellence in AVGC to provide high skilled technicians to the industry. “We have a program called Elevate which is a flagship event in the country, in which we have assisted 80 startups in the AVGC sector for bringing their idea to POC stage. In fact, we have given a grant Rs.114 crores to 470 startups in AVGC sector till date,” he said.
42 | Global A VGC Summit 2020 Rajarajan Ramakrishnan Sidharth Jain Head of Creative Operations |FEV| | Founder - The Story Ink (TSI) MPC Film| MRX| Technicolor India Viral Thakkar It is important to Creative Director / VFX Supervisor go to a VFX house Our studios need to Redefine before you even start create the learning the development of platform for artists Increasingly, the scripts. I would that would enable filmmakers in India advise writers to them to learn on are constantly spend a week with their own. Each week pushing themselves the VFX producers, there should be a to embrace visual talk, brainstorm, get four hour session on effects as a their ideas, thoughts learning these new department. A couple and then start in the technologies (virutal of years back, it was screenplay. production, real time never taken seriously technology). Studios and VFX was not a need to make these department in the training programmes film making process. as best practices. I have seen this trend rising.
Jesh Krishnamurthy CEO & Founder Anibrain
For VFX, future is truly Samir Hoon fantastic in India. It is Director Visual Effects - APAC Keitan Yadav upto us to design how Netflix Chief Operation Officer & great the future can VFX Producer be. We have to solidify These are exciting Redchillies VFX &Redchillies Color an ecosystem, ensure times. I’ve been in this industry a long In VFX, you have to more and more keep learning, make artists -- brightest time. For the first time, we are standing mistakes and adapt to and smartest -- join new technologies. In us from different at the intersection of live action, visual an evolving industry, backgrounds. people have to be Including students effects and real time technology. And efficient, top in who have studied learning curve. This mathematics. what’s exciting about real time technology industry will never is that it is really a allow you to settle method for creative down. problem solving.
43 | CII SUMMIT FX Telangana is Role Model for AVGC Development Designed after extensive industry consultations, Telangana’s progressive AVGC policy addresses many of the pain points of fast growing AVGC companies like affordable infrastructure, skill development and financial incentives
edefining the policy measures undertaken to ensure development of AVGC industry, the Government of RTelangana has been quick to understand the pain points of AVGC companies that has led to the evolution of a strong ecosystem for them in Hyderabad’s IT hub of Cyberabad, Jayesh Ranjan, Principal Secretary-Industries & Commerce, Government of Telangana. Speaking at the CII Summit FX 2020, Ranjan said the year on year growth of AVGC companies in Hyderabad has been the best India. “We have come up with an AVGC policy that was designed after lots of industry consultation, and many of the pain points of the AVGC companies are answered through this policy,” he added while explaining as to why the AVGC industry in Hyderabad is growing faster than many other cities across the country. Jayesh Ranjan Principal Secretary - “Hi-Tech city in Hyderabad is known as Cyberabad. This Industries & Commerce is a cluster where all the knowledge-based technology Government of Telangana companies are located. Mid-sized AVGC companies wanted to be in this cluster but the rentals were unaffordable. So understanding this pain point, what the government is now doing is to actually build one-of-its-kind facility exclusively for the AVGC industry,” he added.
THOUGHT LEADER Known as the IMAGE Tower, this 600,000 square feet facility will have lots of common facilities like motion capture studios, preview theatres, etc. “You just pay for it when you are using it. This is something which is going to be a game changer in my opinion,” Ranjan said. Telangana Academy for Skill and Knowledge (TASK), Ranjan said, has started supporting the AVGC industry. “With the help of Software Technology Park of India (STPI), the Telangana government has also set up a Centre of Excellence for AVGC sector with focus on gaming and AR/VR. The startup policy of Telangana gives preference to companies which offer solutions or products that are of relevance to the government, Ranjan said.
44 | Global A VGC Summit 2020 Arvind Neelakantan Head of Unity Evangelism in India T C Indraneel Guha Head of Studio Collaboration, The Mill Bangalore security, plug and I am optimistic that play hardware are Mike Yatham available in India for CEO & Managing Director Indian filmmakers virtual VR production. RotoMaker will start seeing the We are in a crux of value of using virtual being able to adapt There are great production and other or adopt virtual opportunities and similar tools. Once production and VR scope for students they get used to and create a holistic who are studying in these tools, they’ll solution -- where animation and visual see how efficient these technologies effects. VFX is slow it makes Post can be used to in 2020 because of Production. Because, expedite production Covid, but we expect there’ll be no Post. and make Indian huge workflow next The Post will be on cinema a lot better. year. the set.
Suhas Pingat Field Marketing Manager, Precision Workstations Dell Technologies Grib Chandran Pete Draper With the pandemic, Head of Production Division Head & we are seeing Redefine Chief Technical Director Makuta VFX a higher level of The only reason we adoption of mobile have been able to The West is now workstations. It is survive the Covid-19 now becoming the seeing India as a is because we were hub of creativity, as primary equipment more involved with of production -- for opposed to a hub the creator services, of service. And this artists working rather than the on VFX, doing happened in the last outsource part of the three years. And as some modeling, business. And we compositing, game the global market adopted the pipelines increases, and the graphics, animation that have been there or any media and requirements for VFX, in the West and made animation and OTT entertainment it more agile. workflow. increase, the future is bright.
45 | CII SUMMIT FX
AVGC Sector Needs a Stimulus Package The AVGC sector needs a stimulus package to get back on its feet and contribute in achieving $100 billion global revenue target for Indian M&E sector
equesting the government to roll out a National AVGC policy soon to encourage more states to Rparticipate and make India a global AVGC hub, K Madhavan,Chairman, CII National Committee on Media & Entertainment and Managing Director Star India & Disney India, said “the sector needs a stimulus package to get back to work and target the projected growth”. “Like the way government has helped shape India as a global IT hub, we request you to formulate plans and policies to make India a global AVGC hub. The growth potential is huge and AVGC sector can play a major role in creating and achieving the global M&E target of $100 billion,” Madhavan said. He asked the government to support the sector to get K Madhavan back on its feet as the world struggles during COVID-19 Chairman CII National Committee on Media pandemic. “We would want the government to create a & Entertainment and Managing Director stimulus package for the AVGC sector. Around 65% of the Star India Pvt Limited & Disney India revenue of the AVGC sector comes from exports, which creates scalable employment in the country. The AVGC sector needs a stimulus package to get back to work and target the projected growth.” Appreciating the government work in creating Centres of
THOUGHT LEADER Excellence for AVGC, he asked whether it would be possible to open similar Special Economic Zones for digital content production in Tier 1 and Tier 2 cities. “Can we create an equivalent of Special Economic Zones focusing on content production across the country,” he asked. Another major growth hurdle, Madhavan pointed out is that local AVGC content attracts GST while there is no GST on AVGC content purchased from outside the country. “The local AVGC content consumption attracts a very high GST rate. Our request is to abolish it or reduce it to a minimum to encourage the local consumption… It is really hurting the local consumption of AVGC products,” he said.
46 | Global A VGC Summit 2020 Sandeep Kamal Srinivas Mohan Creative Director & VFX Supervisor VFX Supervisor founder and CEO Biju Dhanapalan Limitless Studio Indian Artists Computer Graphics VFX Supervisor Virtual production The advantage of is a tool. It actually The good thing that virtual production is lets directors and is happening right that it gives actors cinematographers now is technology is and directors a and VFX team work adapting to traditional clear vision. And, for on a physical set, film making rather directors who cannot but they can interact than altering the visualize in terms with the virtual traditional film of green screen, it environments and making to adapt the helps them to have a characters that were new technology. The structural input. There shot in real time. filmmakers are also is virtual scouting getting matured or where you can use VR exposed to these tech gears to visualize your tools. location.
Murali Manohar Reddy VFX Supervisor Firefl`y Creative Studio Ronak Sanghadia Gokulraj Baskar Visual Effects Supervisor at Indian Film Director, The director, redchillies.vfx Creative Director & VFX Supervisor story writer or Directors come for cinematographer I am fascinated or VFX supervisor, VFX engagement about real time VFX. after the script all need to align to I have been studying one kind of visual writing process is this for nine years over. Just before thought. Ultimately, and finally got to film is a building of going on the floor, know about Unreal they approach us. imagination. You need Engine recently. I to get everybody on They should make found my own way us a part of the team board and everybody to execute things needs to imagine when the script is with this technology. being written. This and do it. It is a This will make my collaborative process. needs to change. dream come true.
47 | CII SUMMIT FX We Need an Integrated Plan FOR AVGC ECOSYSTEM With state governments, Central agencies like STPI and private players putting in lots of efforts and resources to develop an enabling AVGC ecosystem, there is a need for an integrated plan in order to reap the maximum benefits
ndia needs an AVGC Council to integrate all the efforts being made by various state governments, Central Iagencies and private sector to reap the benefits of their combined learning and avoid reinventing the wheel to maximise the availability of resources, said Biren Ghose, Vice Chair, CII National Committee on Media & Entertainment and Country Head Technicolor India. “We should probably form an AVGC Council. Government of India is working to create a National Centre of Excellence in IIT Bombay and other states are likely to spend on doing the same things again and again in their centres of excellence. So, we need to create an ecosystem where the monies that are coming in from the Centre and the states can actually go to contribute complementary resources and investments,” said Ghose. Biren Ghose Vice Chair, CII National Committee on Citing the example of Centre of Excellence in Karnataka, Media & Entertainment developed at an estimated cost of Rs.45.5 crore, the Country Chairman, CII AVGC Sub Committee Country Head, Technicolor India Head of Technicolor India said, “One-third of the money has been drawndown over the last one year, which offers us lots of learning. We need to make sure that this all happens when government resources are maximised.” There are at least six states in India that have been pursuing
THOUGHT LEADER some form of AVGC policy, therefore, “it is both urgent and important for us to have the National AVGC policy acting as a fountain of thought. That would then lead other states to decide their course of action”, said Ghose. Speaking on the gaming and toys sector, he said that new technology platforms have enabled at least 20 times growth of game development companies in the last two years. “If we only equal what Indonesia has done in the last few years, the games business alone can be a $5 billion sector in India.” Shows, online properties and animation can be converted into merchandise that could actually become popular and create an initial engagement with audiences, suggested Ghose.
48 | Global A VGC Summit 2020 Abhishek Dutta Sujoy Roy Bardhan Network Head Head of Marketing and OAP Cartoon Network & Pogo South Asia Promotions, Sony YAY Turner Plenary & Warner Media Our success is The kids shaped by our entertainment genre home grown viewership saw Indian content. We higher growth during started the trend the lockdown in the of providing home rural markets as grown local content compared to their in local languages urban counterparts. as kids love to watch The kids genre something in the witnessed 39% language they’re growth. We did comfortable in. We not face any keep the channel Uttam Pal Singh major challenge 100% busy. Head - Discovery Kids Discovery Communications as far as offering fresh content is We did quite well in concerned. the pandemic. Kids genre in India is on a strong growth trajectory and it has seen amazing traction with the kids being homebound. With growing consumption, we knew that showcase of content Merzin Tavaria Creative Director &General Manager should never stop and DNEG | Co-founder, Prime Focus decided to come up with new episodes and tele-movies. The VFX talent at Andrew Waite Brown Tejonidhi Bhandre Prime Focus had the EMEA Regional Director, Teradici COO Reliance Animation opportunity to work on Hollywood movies Users remotely Our goal now is to like Avengers and connecting via target the 12-plus Christopher Nolan’s Wifi are the most matured audience. Tenet right here in affected during the The doors of OTT India. And that clearly pandemic. Wifi is not are opening now for shows the diehard a stable connection Indian IPs. The key attitude and the especially when challenge is to scale push to make things everyone at home is up and build those IPs happen somewhere connected and this to a target group and in our DNA as Indians. does put a strain on audience. Wifi. For artists, we recommended only wired connection for remote working.
49 | CII SUMMIT FX Unreal Engine Can be a Real Game Changer Unreal Engine would give filmmakers advantages like real-time feedback on set and shoot to help them determine the amount of time and efforts they can save in order to reduce the cost
eeing the way that the Unreal Engine can function and the benefits it offers is going to be quite revolutionary Sfor the film industry going forward, believes Siddharth Roy Kapur, Co-Chairman, CII National Committee on Media & Entertainment and Managing Director Roy Kapur Films. “Embracing Unreal Engine you might actually be able to do world class work without having necessarily to dedicate the sort of budgets that we have all been getting intimidated by in the past,” he said. Listing out the benefits of adopting this new technology, Roy said that it was something that would offer more controlled set environments. “We are looking at using more technology rather than human interface to be able to do our production. Siddharth Roy Kapur So I do think that this is something we’re definitely going to Co-Chairman CII National Committee on Media & Entertainment and be embracing at least for the short term.” Managing Director Roy Kapur Films According to him, even in the long term Unreal Engine would be able to change the style of storytelling by giving writers the freedom to think much more broadly. “Writers were facing censure because of budget and constraints like realistically what they would be able to achieve. But I think this frees up
THOUGHT LEADER the minds of the creative person, the director, the production designer, and the visualizer to be able to do good stories that we never thought we’d be able to tell earlier,” Roy added. Speaking from a producer’s perspective, he said, “The things that we would be looking at would be ensuring that the costs are kept as tight as possible while broadening the scope of what we can do; insisting on the right planning, and therefore, being able to save time, and ensuring that things are as efficient as possible with respect to the resources required to be used. If those things are achieved then we’ll be able to use new technologies much more in the future.”
50 | Global A VGC Summit 2020 Muslim Kapasi Director My Baby Excel
At Excel, we have Arnav Neel Ghosh pressed the reset Former Managing Director Blippar India button for licensing biz. With Covid-19, Ninad Chhaya We have to find everything has Co-Founder and COO ways to co-opt and changed. Everything GoPhygital create a stronger will need to rebuild There are some XR ecosystem in from ground. And, it really interesting the country. India is will look different. It is developments in XR very strong in home not going to be same space. Things have grown VR headset again. Many say been going up and manufacturing. We everything will come down. For XR to go are doing ‘atma back to normal, I mainstream we need nirbhar’ in this space. Krupalu Mehta don’t agree with that. collaboration with But the market is not Parallalax giving a chance. stakeholders and XR has the potential right policy initiative to go mainstream from the Government in India. For that we of India. need to work on the cost of devices, services, availability Manish Vyas and accessibility. For President Communications Media & XR, we need to see a Entertainment Business & The CEO Network Services shift similar to what Tech Mahindra Technology we saw in smart Rajat Ojha phones in 2007 with Founder & CEO With 5G coming in the launch of iPhone Gamitronics everybody’s business and introduction of is going to dramatically Android. Overall industry change. It is not a sentiments are not mere buzzword or pessimistic for AR/ hype. It can potentially VR in India. We change many things. would have touched I am all pumped and $1.9 billion in 2020. excited because Because of Covid, the data, machine we lost six months learning and 5G, is a of access. Last year combination that can it was $1.4 billion. be lethal and can be a The numbers will get needle moving event adjusted. Good days in our life. are ahead.
51 | CII SUMMIT FX Need Infrastructure Status for AVGC Sector According infrastructure status to AVGC sector will help in developing AVGC clusters in order to scale up M&E global exports from India, which has a 106 years old cinema industry with a phenomenal scope to expand
nfrastructure status needs to be extended to AVGC sector in India to create video and entertainment parks and AVGC Iparks across the country, said Ashish Kulkarni Founder & CEO, PunnaryugArtvision while deliberating at CII SUMMIT FX2020: Global AVGC and Immersive Media Summit. “Ministry of Information & Broadcasting is working on a National AVGC Policy. Over half-a-dozen states have announced their respective AVGC policy and a dozen states are working on it. Because we have wonderful ecosystem in the country, there is a need for cluster development in AVGC sector like how the film centres of India were developed. The infrastructure status will be of help in building and developing these clusters,” Kulkarni added. Underscoring that how India has been successfully Ashish Kulkarni delivering major VFX projects from top global studios, Founder & CEO, PunnaryugArtvision including Oscar winning VFX films in recent times, the CEO of PunnaryugArtvision said: “75% of global stereoscopy work (2D to 3D conversion where you see a film to give a 3D effect) happens out of India, and majorly from Bangalore and Pune. And out of all the world majors, we have been able to attract only around 20% of the players. We have a long way to go.”
THOUGHT LEADER He also said that India has a huge scope to increase its global share in AVGC export fuelled by its 106-year-old of cinema history. “In the US, media and entertainment is the largest export after Defence sector. M&E is the top five exports of developed countries. India should scale up M&E exports.” Speaking on the importance of trained professionals in AVGC sector, Kulkarni believes that more institutes like National Institute of Design (NID) is what India needs to give a boost to the sector. “We had very inward looking content development. But we have ability to deliver global content. We would need 30 NIDs. The first ever institution which taught animation and game design in the country was NID in Ahmedabad. NIDs need to be promoted in every state,” he said.
52 | Global A VGC Summit 2020 Ramesh Anumukonda Country Manager- Dan Smith Ashish Gupta Managing Director Unity Technologies General Manager – Rockstar Games, India Lead Games Ecosystem The whole gamer Deepak Gurijala Jio Platforms CEO & Founder At Rockstar, we community in India Streetlamp Games are almost 800 There is a is buzzing. Game passionate gamers. drastic gaming designers are Some of our game To every new transformation in available in India. designers are top employee, we gave India. Earlier it was Parental resistance most game designers them a PlayStation games were created are less in allowing in the world. We get to take home and by gamers and their children to them to come and show to their family played by gamers. take gaming as a spend a few months what they are working Now, we see a lot of career. Covid-19 and with us in India that on. And get them non-gamers playing lockdown have had levels up our entire to know PlayStation or watching games. a positive impact on team. It has helped and Xbox is way That’s really important Indian gaming. quite a bit. more than what you for India. think there’s a lot more entertainment, education there.
Kireet Khurana Nitish Mittersain Indian Filmmaker Storyteller & CEO & Founder Ad-film Director &Founder Director, Nazara Technologies Climb Media (I) Pvt Limited India remains I think there is great important home opportunity for market for us. But Indian animation and I see ourselves storytellers. It is also evolving into a global a fact that a number gaming company. of OTT platforms are We have businesses not just looking at in emerging markets children’s content, like Middle East and but they’re also Africa. Our original looking at adult telco businesses animation and reach out to all these animation for operas. markets. We are also in eSports now.
53 | CII SUMMIT FX COVID-19 Laid Strong Digital Foundation for M&E During COVID lockdown, the media and entertainment sector in India adapted to the digital platform which has created a lot of hope and strong foundation from which many things can be planned in times to come
solid digital foundation has been laid by the Media & Entertainment sector in India during the ongoing ACOVID 19 pandemic, which can be further utilised to fuel the growth of the sector, said Dr Omkar Rai, Director General, Software Technology Park of India, Ministry of Electronics & Information Technology. “The AVGC and immersive media sector is very promising. But India is close to just one per cent of the global market size in the AVGC sector. We have to capitalise on this gap and create a huge market and infrastructure for us,” Rai said in his address to M&E stakeholders at the CII SummitFX 2020. Stressing that the entire focus of the government, industry and other stakeholders is towards growing AVGC sector, the Dr Omkar Rai Director General of STPI said that as many as 12 Centers of Director General Excellence in AVGC have already been launched. Software Technology Park of India Ministry of Electronics & “Six of our Centers of Excellence are focused on the AVGC Information Technology technology. IMAGE in Hyderabad is directly connected to AVGC. The CoE in Bhuvaneshwar is about AR/VR and immersive visualisation. The CoE in Mohali is focused on computer vision, artificial intelligence, and animation. We also have three CoEs in Northeast. The Shillong CoE is
THOUGHT LEADER focused on animation and the ImphalCoE is focused on emerging technologies. The third upcoming CoE coming up in Mizoram will focus on gaming,” Rai informed. The government is creating incubation infrastructure and the required support system needed for the entrepreneurs for developing products and services around technologies like animation, augmented reality, virtual reality, visual effect, artificial intelligence, computer vision, data analytics, robotics and AI, according to Rai. “On one hand we are focused on capitalising these emerging technologies, and on the other we are also giving sector focus to these technologies all across the country,” he said.
54 | Global A VGC Summit 2020 P Jayakumar CEO, TOONZ Media Group E. Suresh Director & Founder Studio The demand for EEKSAURUS Productions Indian stories is only going to keep Animation is growing. There is an timeless and doesn’t entire treasure chest get obsolete. If you of ideas within this own an animation framework that we today or even 20 can explore. Also, if years after that, that the story is treated animation would be right, there is a relevant, but a live huge possibility that action will not be Karan Bedi it would appeal to relevant. CEO, masses outside our MX player subcontinent. Gaming is a sector that is actively going to be pursued. We are in the gaming business and see solid growth. We are willing to take few Devdatta D Potnis bets in VFX also. Roby John SVP - Revenue & Corporate Strategy CEO Cosmos-Maya Super Gaming
Munjal Shroff Consumers have Today when we hire Director & COO opened up to a variety talent in our company, Graphiti of stories. We need s/he has already We always believed to have a diversified played 15,000 plus in the power of Indian IP slate and bring in hours of CS:GO. We stories. Our source of a sense of familiarity have changed our inspiration is the folk whether it is a global attitude. Today, we tell stories of India. Over storytelling or Indian our employees not to the last 10 years, storytelling with a listen to what we say our research has touch of reality. but tell us what to do opened our minds to next. the richness of Indian content. We need to contemporarise these stories.
55 | CII SUMMIT FX Gaming to Become Part of Social Spaces With the emergence of eSports, cross platforms for playing games, 5G Technology and more women participation, gaming industry is set to go mainstream in the next few years
eaving behind music and film industry in terms of growth, there are telltale signs of gaming industry Lgrowing in a big way impacting our lives in multiple ways in few years from now, believes RajanNavani, Chairman CII India@75 Council and Vice Chairman & Managing Director of JetLine Group of Companies. “I see four trends that would become mainstream over the next few years. eSports is becoming mainstream, the cross platform play in gaming is enhancing both the opportunity and the monetisation potential of this sector, 5G boosting cloud gaming, and more and more women coming into gaming,” said Navani in his address at CII SUMMIT FX2020: Global AVGC and Immersive Media Summit. According to him, the global gaming industry, which stands at RajanNavani $159 billion today, is larger than the music and film industry. Chairman CII India@75 Council and Vice “Gaming through mobile is worth nearly $77 billion market Chairman & Managing Director which is twice that of the PC and nearly 70% higher than JetLine Group of Companies console gaming, which is a $45 billion industry. If one has to look at where the future is going, Mobile is the winner. Smartphones are becoming a lot more powerful, gaming on the move has taken shape significantly,” he said. Saying that gaming is now becoming a part of the social
THOUGHT LEADER spaces that we operate in, Navani is of the opinion that the time a person will spend on mobile in the future will increase by as much as 30 to 40%. “We definitely believe that a lot of the future training will involve gamification. There are some real life situations that have already opened up. There are games that have been created in that space. But adding a social aspect to every game, I think, is something that is a big need.” He appreciated that the government is looking at gaming as an industry a lot closer now. “I think it’s such an exciting opportunity when it comes to education and taking gamification into multiple areas,” he said.
56 | Global A VGC Summit 2020 Ravi Gururaj Rajesh Jog Founder & CEO Managing Partner QikPod Nexstage Venture Advisors In games, you’re The emergence of one click away from flattening of the world gaining a customer, (of what Thomas losing a customer Friedman wrote in Salone Sehgal and making money. his book) is more Founder Partner evident in AVGC and Lumikai I don’t see any other situation Immersive Media where you’re one than any other sector. There’s a tremendous Talent, reducing B S Srinivas interest among click away from all Secretary ABAI – GOK Centre of this happening at cost of technology, Excellence in Animation Visual VCs for gaming flattening of total in India. Game the same time. For Effects Gaming &Comics Sector, gaming, experience globalization of this Bengaluru usage, adoption, sector is going to monetisation, and matters massively. There are more than create a lot of value of 300 studios operating infrastructure has Indian startups. converged. The timing out of Karnataka. And is just right for India’s 30% of them are run game creators and by fresh graduates. creatives to be now We need to help with funded by VCs. policies and right regulations that would grow these budding entrepreneurs. It is amazing they create jobs in the AVGC Sumit Grover sector then go in Business Head – Cable Media & search of jobs. Entertainment - Tech Mahindra, USA We’ve taken major initiatives in Sridhar Muppidi augmented reality, Co-founder PurpleTalk where network and infrastructure are two key pillars of Just like movies, Tech Mahindra. We gaming is a high have successfully risk space. If you demonstrated succeed, you make a the augmented billion dollars. If you characters that fail, then you have to interact with the do it again. physical world.
57 | CII SUMMIT FX PLENARY NUGGETS AND NEXT STEPS
58 | Global A VGC Summit 2020 Prime Minister Narendra Modi’s statements on India as hub for toy industry, encouraging creation of digital games based on Indian culture and importance of storytelling gave a huge fillip to CII Summit FX plenary deliberations on animation, gaming, VFX Made in India and Serve the World. This would propel India faster towards the vision of digital India and help realize an Atmanirbhar Bharat
59 | CII SUMMIT FX
60 | Global A VGC Summit 2020 61 | CII SUMMIT FX agenda
62 | Global A VGC Summit 2020 Department of Electronics, IT, Bt and S&T
Global AVGC Summit: Innovate | Accelerate | Transform 1 – 4 September 2020 Programme
Day 01: Tuesday, 1 September 2020 Inaugural Session Welcome remarks Mr Chandrajit Banerjee Director General Confederation of Indian Industry Special address Mr Amit Khare Secretary, Ministry of Information and Broadcasting and Department of Higher Education Ministry of Education Government of India Keynote address by Shri Prakash Javadekar Chief Guest Hon’ble Minister for Information & Broadcasting, Environment, Forest & Climate Change and Heavy Industries & Public Enterprises, Government of India Brief interaction with Mr K Madhavan agenda Secretary Chairman, CII National Committee on Media & Entertainment and Managing Director Star India Pvt Limited & Disney India Mr Siddharth Roy Kapur Co-Chairman CII National Committee on Media & Entertainment and Managing Director Roy Kapur Films Mr Biren Ghose Vice Chair, CII National Committee on Media & Entertainment and Country Head Technicolor India Inaugural close BUYER – SELLER Meet Plenary 1: New Paradigm in Content Creation As the new technology drives artistry to unprecedented levels that go beyond the camera, we see storytelling making the abstract real – The speaker will tell us what the future holds for “films of the future” Moderator Mr Quentin Staes-Polet GM - India and SEA Epic Games, Singapore Address Ms Sallyann Houghton Epic Games London Innovation Lab, UK Plenary 2: Mounting the VFX Blockbusters With growing appetite for VFX among audiences, the panel will look at addressing various myths around mounting VFX Blockbusters from script to screen. What should be the do’s and don’ts that a Writer / Screenplay Writer / Director and Producer keep in mind while envisioning a VFX extravaganza on the Screens of Today and tomorrow?
63 | CII SUMMIT FX
Moderator Mr Sidharth Jain Founder - The Story Ink (TSI) Panelist Mr Biju Dhanapalan VFX Supervisor Mr Murali Manohar Reddy VFX Supervisor Firefl`y Creative Studio Mr Ronak Sanghadia Visual Effects Supervisor at redchillies.vfx Plenary Session 3: Creating Iconic Imagery In 1917 won the Oscar for Outstanding VFX and MPC’s Mr Guillaume Rocheron was the proud recipient for this pioneering work with Director Sam Mendes and the legendary Roger Deakins who also got his Oscar for the same film for Best Cinematographer – this session is the story of this innovative movie. Keynote address Mr Guillaume Rocheron Senior VFX Supervisor MPC Film Academy Award Winner for ‘1917’ USAMPC Film in conversation with Mr Biren Ghose End of Day-1 Day 02: Wednesday, 2 September 2020 Plenary 4: Promoting Skills & Entrepreneurship Talent is the ultimate driver of the AVGC industry. Even with the massive technology and tools sets its ultimately human creativity and artistry that matters. The future of work is rapidly changing, and new curriculum and learnings inform the next wave of content and platforms. This panel will explore that paradigms! Moderator Mr B S Srinivas Secretary ABAI – GOK Centre of Excellence in Animation Visual Effects Gaming &Comics Sector, Bengaluru
agenda Special address Mr Atul Kumar Tiwari agenda Additional Secretary Ministry of Information and Broadcasting Panelist Dr Anuj Kacker President and Executive Director Aptech Ltd Ms Grace Marin Managing Director Experience Transformation Extended Reality lead Accenture Interactive Advanced Technology Centre, India Mr Rajesh R. Turakhia Founder & Director Frameboxx Mr Shrikant Sinha CEO Telangana Academy of Skill & Knowledge Plenary 6: State Governments - Quest for Inclusive Economic Growth in AVGC sector The session focuses on building a National agenda – the call for a National policy and the harmonizing of the state governments who have recognized and embarked on policy initiatives to grow the AVGC opportunity. Moderator Mr Ashish Kulkarni Founder & CEO, PunnaryugArtvision Special Address Ms TCA Kalyani Joint Secretary (Films) Ministry of Information & Broadcasting
64 | Global A VGC Summit 2020 Panelist Dr. E V Ramana Reddy Additional Chief Secretary – Electronics,IT, Biotechnology and Science & Technology Government of Karnataka Mr Jayesh Ranjan Principal Secretary - Industries & Commerce Government of Telangana Plenary 7: Virtual Production – The New World of Film Making Game engine technologies and AVGC sciences will be deployed in conventional live action television and movies – “what’s driving this change.”. Moderator Mr Quentin Staes-Polet General Manager, India and SEA Epic Games, Singapore Panelist Mr Siddharth Roy Kapur Co-Chairman CII National Committee on Media & Entertainment and Founder & Managing Director Roy Kapur Films Mr Gokulraj Baskar Indian Film Director, Creative Director & VFX Supervisor Mr Sandeep Kamal Creative Director & VFX Supervisor Limitless Studio Mr Srinivas Mohan VFX Supervisor founder and CEO Indian Artists Computer Graphics Special Plenary 8: Opportunities in Punjab for AVGC sector Development of AVGC industry for content creation brings socio economic development. In this session, the Keynote address will be on how Punjab is seeing a new green revolution in creative technologies. Moderator Mr A K Madhavan agenda Founder & CEO Assemblage Keynote Address Shri Manish Tewari Member of Parliament - Lok Sabha Plenary 9 A: Raising the Bar for Indian VFX Where does the requirement of VFX as part of storytelling stand in the Indian context as compared to other parts of the world? The session will discuss if the capabilities of Indian VFX Studios have been utilized to its fullest for local shows? Moderator Mr R K Chand Head of Studio Technicolor Film & Episodic VFX Mumbai, TraceVFX Panelist Mr Jesh Krishnamurthy CEO & Founder Anibrain Mr Keitan Yadav Chief Operation Officer & VFX Producer Redchillies VFX &Redchillies Color Mr Rajarajan Ramakrishnan Head of Creative Operations |FEV| | MPC Film| MRX| Technicolor India Mr Samir Hoon Director Visual Effects - APAC Netflix Mr. Viral Thakkar Creative Director / VFX Supervisor Redefine 65 | CII SUMMIT FX
Plenary 9 B: XR - Emerging Technologies - AR/VR Moderator Mr Arvind Neelakantan Head of Unity Evangelism in India Panelist Mr Chaitanya Chinchlikar Vice President Whistling Woods Mr T C Indraneel Guha Head of Studio The Mill Bangalore Presentation by Mr Suhas Pingat Field Marketing Manager, Precision Workstations Dell Technologies
Mr Phani Madhav Technicolor Plenary 10: Breaking New Ground - Women in AVGC Diversity and Inclusion are more than buzzwords – India lags the developed AVGC economies in tapping into the latent talent & bringing more women into AVGC – Solutions? Moderator Ms Kranti Sarma Head of Studio Film & Episodic Visual Effects (FEV) Technicolor India Panelist Ms Puja Parikh RPM Global Head DNEG Ms Margaret Dean Supervising Producer - Rooster Teeth, Head of Studio - Crunchyroll and agenda President - Women in Animation USA agenda Ms Payal Dani Head of Creative Operations MPC Film Ms. Sherry Bharda Manager VFX | International Originals – India Netflix Plenary 11: Reflections & Prognosis – A VFX Studio Head’s Views Luke Groves is the amazing head of MrXvfx, one of the world’s leading VFX studios whose journey through creative production lead to working on The Shape of Water – the Oscar winning movie in 2018 directed by the famous Guillermo del Toro Gómez – he sets up how to make such amazing movies simplifying a complex production dynamic. Special Address: Mr Luke Groves Head of Studio,Toronto “Reflections & Prognosis - A VFX Studio Head’s Views” Plenary Session 12: The Big Questions - Shifting Sands & Recipes As a publisher of worldwide AVGC news, a participant in most of the world’s leading market places and conferences and as the Co-Chairman of SIGGRAPH Asia 2020, Dan is going to reflect upon the major up- heavals of the present times and talk about what he sees are the directions in which the different verticals of the industry are adapting and changing. Special Address Mr Dan Sarto Co-Founder & Publisher, Animation World Network (AWN), USA
66 | Global A VGC Summit 2020 Day 03: Thursday, 3 September 2020 Plenary 13 A: The Journey of Digital Humans in Films The session will witness insightful discussion on the Journey of Digital Humans in Films and Games through the development over the years and where we stand today to what lies in the future Moderator Mr R K Chand Head of Studio Technicolor Film & Episodic VFX Mumbai, TraceVFX Panelist Dr Mike Seymour Ph.D. Researcher Lecturer Writer – Tech Specialist Digital Humans: MOTUS Lab USYD &FXguide Co-founder, Australia Dr Paul Debevec Senior Staff Scientist Google Research Adjunct Research Professor USC Computer Science & USC ICT, USA Plenary 13 B: Content Production - Remote Working Paradigm: Platform Play Global Technology firms have worked hand in hand with media companies to bring worlds together across sports, entertainment and experiences – these are no longer just enterprise production tools but give rise to a social connectivity among large communities – eSports is a great case study. Panelist Ms Ann Hand Chairman & CEO Super League Gaming, USA Mr Sumit Grover Business Head – Cable Media & Entertainment - Tech Mahindra, USA Plenary 14 A: What is the Art of the Start-up? Ecosystem for Start-ups The next wave of growth will see the start-up ecosystem spawn the businesses across creativity and technology across various sectors that span and cross over outside the realm of conventional entertainment – what’s bubbling under & how to bring it to the top. Moderator Mr Rajesh Jog Managing Partner Nexstage Venture Advisors agenda Special Address Mr Vishal Gondal Entrepreneur & Angel Investor Founder & CEO GOQii Panelist Mr BS Srinivas Secretary ABAI – GOK Centre of Excellence in Animation Visual Effects Gaming &Comics Sector, Bengaluru Mr. Prabir Kumar Das Director Software Technology Parks of India Mr Ravi Gururaj Founder & CEO QikPod Ms. Salone Sehgal Founder Partner Lumikai Plenary 14 B: Producing Games in India -State of the Art and Next Steps What does connectivity, bandwidth explosion and low cost of data do? It provides the perfect playground for games to become interactive across geography & genres – the platforms will give rise to a groundswell in indie development – this panel foretells the story. Moderator Mr Ashish Gupta General Manager – Lead Games Ecosystem Jio Platforms Panelist Mr Dan Smith Managing Director Rockstar Games, India
67 | CII SUMMIT FX
Mr Deepak Gurijala CEO & Founder Streetlamp Games Mr. Ramesh Anumukonda Country Manager- Unity Technologies Mr Roby John CEO Super Gaming Plenary 15 A: New Approaches in Licensing and Merchandising - Franchise 360° The birth of modern retail and the way brands create activation combined with the e-Shopping becoming ubiquitous during the lockdown – means L&M is now a 2-way street – merchandise need not follow successful shows – it could happen the other way around. Moderator Mr Nitin Kalra Regional Director - India, SAARC &MENA Animation International, India Panelist Mr. Jaineel Aga Founder and CEO Planet Superheroes Mr. Muslim Kapasi Director My Baby Excel Ms Nannette D’Sa Brand Expansion Advisory Independent Director Zee Learn MT EducareKamatsVidli Rest. Strategic Advisor Garodia Edu Mr. Sachin Puntambekar Vice President, Consumer Products Viacom18 Media agenda agenda Plenary 15 B: Kids Content - Original Content: India Stories on the Global Stage Indian broadcasting has come a long way since the dedicated channels for kids came in less than 2 decades ago. The original content on these channels have also seen a great transformation and Indian creator and producers have maximized every opportunity they got to make their shows stand shoulder to shoulder against those from overseas made at much higher costs. With the advent of new technologies, platforms, production methodologies, etc the consumer can expect a lot more. Hear what the experts say is the scope for original IP to take wing. Moderator Mr P Jayakumar CEO, TOONZ Media Group Panelist Mr Ashish Kulkarni Founder & CEO PunnaryugArtvision Mr Devdatta D Potnis SVP - Revenue & Corporate Strategy Cosmos-Maya Mr Munjal Shroff Director & COO Graphiti Mr Rajiv Chilaka Founder & CEO Green Gold Animation Mr Tejonidhi Bhandare COO Reliance Animation
68 | Global A VGC Summit 2020 Plenary 16: The Power of Consumer Insights in Content Creation – Outside & In: Approaches to Development Moderator Ms Kiran Prasad Head of Production MPC Film Bangalore Address Mr Alex Rapley Client Services Manager Kids Insights & parents Insights Ms. Leena Lele Dutta Business Head Sony Pictures Networks India, Kids’ Genre Plenary 17: History & Future of Digital Humans in India Presentation by Mr Anant Haldia Founder / Director I-C-E Studios Plenary 18 A: Styling Local IP for Global Markets - Conversations with the Gurus The session will focus on how local stories and IPs can be made for global audiences: Insights from Shuzo John Shiota of New Age Anime Powerhouse Polygon Pictures, Japan in conversation with Award winning Indian Film makers E Suresh, Studio Eeksaurus Panelist Mr E Suresh Director & Founder Studio EEKSAURUS Productions Mr Shuzo John Shiota President & CEO Polygon Pictures Japan Plenary 18 B: VFX at Hyper Scale - India Makes it Mark Globally - What Lies Ahead? A significant revenue driver of India’s AVGC sector comes from the amazing big-ticket work done by visual effects studios for the global majors as well as for Indian blockbusters. This panel comprises of the strategists who lead the sector and will explore “what’s next” after this ‘crazy abnormal’! Moderator Ms Kranti Sarma Head of Studio Film & Episodic Visual Effects (FEV), Technicolor India agenda Panelist Mr Grib Chandran Head of Production Redefine Mr Mike Yatham CEO & Managing Director RotoMaker Mr Pete Draper Division Head & Chief Technical Director Makuta VFX Mr Saurabh Dalmiya Head of Business Development Anibrain Plenary 19: XR Goes Mainstream: Many Facets of XR Moderator Mr NinadChhaya Co-Founder and COO GoPhygital Panelist Mr Arnav Neel Ghosh Former Managing Director Blippar India Mr Krupalu Mehta Parallalax Mr Rajat Ojha Founder & CEO Gamitronics
69 | CII SUMMIT FX
Plenary 20 A:Trends in Kids Content and Consumption The session will discuss, in given new normal situation, what’s the outlook for the Kids Programmes viewership and how do the leading broadcasters think it will change in the near future. Moderator Mr Bharath Laxmipati Senior Vice President Green Gold Animation Panelist Mr Abhishek Dutta Network Head Cartoon Network & Pogo South Asia Turner Plenary & Warner Media Mr Sujoy Roy Bardhan Head of Marketing and OAP Promotions, Sony YAY Mr Uttam Pal Singh Head Discovery Kids Discovery Communications Plenary 20 B: The Future of Games - A strategic view for 2020-2025: Opportunity to Leverage Games for Social Connectivity Interactivity and New Media Monetization Special Address Mr RajanNavani Chairman CII India@75 Council and Vice Chairman & Managing Director JetLine Group of Companies Plenary 20 C:The Value chain and Development of the Games Ecosystem
Special Address Mr Nitish Mittersain CEO & Founder Nazara Technologies Mr NinadChhaya Co-Founder and COO GoPhygital Plenary 21 A: The Studio at Home - Working remotely in this COVID scenario – Future of agenda Distributed Production agenda Moderator Mr Shajy Thomas Head of Technology, Mpc Film, Mrx, MPC Episodic Panelist Mr Andrew Waite Brown EMEA Regional Director, Teradici Mr Kumar Chandrasekaran Head of Production Technicolor Animation &Games Mr Samit Shetty Technical Solutions Manager Autodesk M&E Mr Viral Thakkar Creative Director / VFX Supervisor, Redifine Plenary 21 B: Indian Indie Shorts - The New Force? Moderator Mr E. Suresh Director & Founder Studio EEKSAURUS Productions Panelist Mr Bimal Poddar Founder and Creative Director of Fairycows Animation Studio Mr Prosenjit Ganguly Animation Film Designer Mr Saameer Mody Managing Director Pocket films Mr Upamanyu Bhattacharyya Co-Founder Ghost Animation Studios
70 | Global A VGC Summit 2020 Plenary Session 22: Creating In-Camera VFX with Real-Time Workflows This session will cover advancements in “in-camera visual effects” and how this technique is changing the film and TV industry. With software developments in real-time game engines combined with hardware developments in GPUs and on-set video equipment filmmakers can now capture final pixel visual effects while still on set – enabling new levels of creative collaboration and efficiency during principal photography. These new developments allow changes to digital scenes even those at final pixel quality to be seen instantly on high-resolution LED walls – an exponential degree of time savings over a traditional CG rendering workflow. This is crucial as there is a huge demand for more original film and TV content and studios must find a way to efficiently scale production and post-production while maintaining high quality and creative intent Special Address Mr David Morin Epic Games Industry Manager M&E & Executive Director Academy Software Foundation USA Plenary Session 23: Disney’s Mira Royal Detective: A Truly Global Animated Collaboration Apart from the quest of Indian studios to tell the great stories from India through animation, this session is bound to delight creators of original content. Wild Canary, Disney Junior and Technicolor A&G have partnered to produce a wonderful series with an Indian character “MIRA” Hear how this creative combine has demonstrated the power of teamwork in bringing about such a wonderful show first-hand from the creators in all three companies! Moderator Mr Sascha Paladino Executive Producer Wild Canary, USA Panelist Ms Audrey Ford Line Producer, Wild Canary, USA Ms Diane Ikemiyashiro Vice President, Current Series / Original Programming Disney Junior, USA Ms Dorothea Gerassimova Art Director, Wild Canary, USA Mr Leon Christian agenda Animation Director, Technicolor Animation & Games Mr ManojA Menon Art Director, Technicolor Animation & Games Ms Sue Perrotto Supervising Director, Wild Canary, USA Day 04: Friday 4 September 2020 Plenary 24 - Business Session: Future Thought - AVGC & The Entertainment Industry AVGC has hitherto been considered a content creator for specific genres that creates either cartoons, comic books and games or movies as one or the other means of storytelling. CII Media and Entertainment’s new committee of industry leaders are invited to participate in a round table discussion on how the AVGC technologies have great import and opportunity across all segments of media and entertainment which are being affected by and providing impetus across the board to all forms of visual imagery. Moderator Mr Manoj Vidwans Global Head, Cable Media & Entertainment Tech Mahindra Panelist Mr Blaise Fernandes President - The Indian Music Industry Mr Gaurav Gandhi Director & Country General Manager Amazon Prime Video Mr Karan Bedi CEO, MX player
71 | CII SUMMIT FX
Mr. Manish Vyas President Communications Media & Entertainment Business & The CEO Network Services Tech Mahindra Technology Mr Punit Misra CEO- Domestic Broadcast Zee Entertainment Enterprises Mr SivaKumar Sundaram Chairman, Executive Committee Bennett, Coleman& Co. Ltd. Mr Shridhar Rajgopal Managing Director, Accenture Interactive Plenary 25 A:The Future of AVGC - Through the Lens of Experience This is the who’s who of this industry - executives and leaders who have soldiered to take the Indian industry to global eminence over the past two decades. This panel will leverage their experience & [provide fresh perspectives about what they see as the next triggers for growth and opportunity. Moderator Mr Rajesh R. Turakhia Founder & Director, Frameboxx Panelist Mr Ashish Kulkarni Founder & CEO,PunnaryugArtvision Mr A K Madhavan Founder & CEO, Assemblage Mr Kireet Khurana Indian Filmmaker Storyteller & Ad-film Director &Founder Director, Climb Media (I) Pvt Limited Mr Merzin Tavaria
agenda Creative Director &General Manager agenda DNEG | Co-founder, Prime Focus Mr Munjal Shroff Director & COO, Graphiti Mr Rajiv Chilaka Founder & Managing Director, Green Gold Animation Plenary 25 B: Emerging Talent Scenarios in New Abnormal Given the disruption in the AVGC industry, talent has been challenged to continue AVGC production in the most unusual circumstances. A highly interactive and iterative industry that needs a collaborative space has been scattered into 100’s of homes and have AHD to continue business as usual. The industry’s top people managers talent managers reflect on this paradigm and the consequences and emerging trends in future talent hiring, training and engagement. Moderator Ms Kranti Sarma Head of Studio Film & Episodic Visual Effects (FEV), Technicolor India Panelist Ms Delna Dhamodiwala Head of HR & Talent Acquisition- DNEG Mr Jimmy Kuriakose Head HR, Technicolor Mr Saurabh Dalmiya Head of Business Development Anibrain
Mr. Maurice Patel Senior Director, Industry Strategy & Marketing - M&E Autodesk
72 | Global A VGC Summit 2020 Special Plenary: Future of Karnataka as an AVGC Hub The session focus is on envisioning the future of AVGC from the perspective of a State Government that recognizes the huge opportunity of this sector as an employment and revenue generator. Moderator Mr SivaKumar Sundaram Co-Chair, CII Sub-committee on News, Print & Publishing and Chairman, Executive Committee Bennett, Coleman& Co. Ltd. Remarks Mr. Sumit Malik COO & CTO, Technicolor Keynote Address Shri Jagadish Shettar Hon’bleMinister for Large & Medium Scale Industries Government of Karnataka Plenary 26:Powering the AVGC Industry AVGC industries embrace new technologies and computing power which changes annually & have gone beyond conventional media and entertainment boundaries to become ubiquitous as communications methodologies and platforms for education, health care, aerospace and a variety of other industries that increasingly need simulation and imagery. STPI has a plethora of centers of excellence fueled through Government patronage and which will fuse convergence between new smart tech IOT, AI, AR, VR, XR, etc.& the traditional media industries leading to new outcomes. Moderator Mr Subodh Sachan Director, Software Technology Park of India,Ministry of Electronics & Information Technology and Managing Director & CEO AIC STPI-NEXT Initiatives Panelist Dr Omkar Rai Director General Software Technology Park of India Ministry of Electronics & Information Technology Dr A K Garg Director, Ministry of Electronics, Information & Technology Mr. Sridhar Muppidi agenda Co-founder PurpleTalk Mr. Venkat Sitaram Geo Head & General Manager, South Dell Technologies VALEDICTORY: CII SummitFX 2020 – Global AVGC Summit Opening Remarks Mr Chandrajit Banerjee Director General Confederation of Indian Industry Keynote Address by Chief Mr Piyush Goyal Guest Hon’ble Minister for Commerce & Industry and Railways Brief Interaction with Mr K Madhavan Minister Chairman CII National Committee on Media & Entertainment and Managing Director Star India Pvt Limited & Disney India Mr Ashish Kulkarni Member – CII Sub-Committee on AVGC & Immersive Media and Founder & CEO, PunnaryugArtvision Mr A K Madhavan Member – CII Sub-Committee on AVGC & Immersive Media and Founder & CEO, Assemblage Vote of Thanks Mr K Madhavan
73 | CII SUMMIT FX
The Confederation of Indian Industry (CII) works to create and sustain an environment conducive to the development of India, partnering industry, Government, and civil society,The Confederation through advisory of Indian Industryand consultative (CII) works processes.to create and sustain an environment conducive to the development of India, partnering industry, Government and civil society, through advisory and CIIconsultative is a non -processes.government, not-for-profit, industry-led and industry-managed organization, playing a proactive role in India's development process. Founded in 1895, India's premierFor 125 years,business CII has association been working has on overshaping 80 India’s00 members, development from journey the and,private this asyear, well more as than ever before, it will continue to proactively transform Indian industry’s engagement in national publicdevelopment. sectors, including SMEs and MNCs, and an indirect membership of over 200,000 enterprises from around 240 national and regional sectoral industry bodies. CII is a non-government, not-for-profit, industry-led and industry-managed organization, with about CII9100 charts members change from by the working private closelyas well aswith public Government sectors, including on policy SMEs issues, and interfacingMNCs, and withan thoughtindirect membershipleaders, and of enhancingover 300,000 efficiency, enterprises co frommpetitiveness 288 national andand regional business sectoral opportunities industry forbodies. industry through a range of specialized services and strategic global linkages. It also provides a platform for consensus-building and networking on key issues. CII charts change by working closely with Government on policy issues, interfacing with thought leaders, and enhancing efficiency, competitiveness and business opportunities for industry through a Extendingrange of specialized its agenda services beyond and strategic business, global CII linkages. assists It also industry provides to a platformidentify for and consensus- execute corporatebuilding and citizenship networking programmes.on key issues. Partnerships with civil society organizations carry forward corporate initiatives for integrated and inclusive development across diverse domainsExtending includingits agenda beyondaffirmative business, action, CII assistshealthcare, industry etoducation, identify and livelihood, execute corporatediversity management,citizenship programmes. skill development, Partnerships empowerment with civil society of women, organizations and water, carry toforward name corporate a few. initiatives for integrated and inclusive development across diverse domains including affirmative action, livelihoods,th diversity management, skill development, empowerment of women, and Insustainable its 120 development, year of service to name to a thefew. nation, the CII theme of Build India - Invest in Development: A Shared Responsibility, reiterates Industry’s role and responsibility as aWith partner the Themein national for 2020-21 development. as Building The India focus for is a on New four World: key enablers:Lives, Livelihood, Facilitating Growth, Growth CII andwill workCompetitiveness, with Government Promotingand industry toInfrastructure bring back growth Investments, to the economy Developing and mitigate Human the Capital,enormous and human Encouraging cost of the Social pandemic Development. by protecting jobs and livelihoods. With 68 offices, including 10 Centres of Excellence, in India, and 9 overseas offices in Australia, China, WithEgypt, 66 Germany, offices, Indonesia, including Singapore, 9 Centres UAE, of UK,Excellence, and USA, asin wellIndia, as institutionaland 8 overseas partnerships offices with in Australia,394 counterpart Bahrain, organizations China, inEgypt, 133 countries, France, CII Singapore,serves as a reference UK, and point USA, for Indian as industrywell as institutionaland the international partnerships business with community. 312 counterpart organizations in 106 countries, CII serves as a reference point for Indian industry and the international business community. Confederation of Indian Industry ConfederationThe Mantosh of Sondhi Indian Centre Industry 23, Institutional Area, Lodi Road, New Delhi - 110 003 (India) T:The 91 11 Mantosh 45771000 Sondhi / 24629994-7 Centre 23, Institutional Area,E: [email protected] Lodi Road, * W: New www.cii.in Delhi – 110 003 (India) T: 91 11 45771000 / 24629994-7 • F: 91 11 24626149 E: [email protected] • W: www.cii.in
Follow us on :
facebook.com/followcii twitter.com/followcii www.mycii.in
Reach us via our Membership Helpline: 00-91-11-435 46244 / 00-91-99104 46244 CII Helpline Toll free No: 1800-103-1244
CII_BIG_Report_2015_Retro.indd 46 03-11-2015 09:42:51