Ice Cream 2014 Welcome to the Wall’s 1 Ice Cream Brochure Wall’s® has been an iconic ice cream brand in the UK for over 90 years and we’re still going strong. Unilever brands include favourites such as , Ben & Jerry’s, Cornetto, Twister, Solero and more. We want to help you stock the bestsellers, sell more ice cream and make more money. That’s why we’re here to answer all your questions and help you have a successful 2014. We wish you every success for 2014, so please let us know if you need anything!

We ask our retailers why they sell ice cream: Unilever is the UK's biggest * We recently switched to a ice cream manufacturer! complete Wall’s ® “range as the solutionand Carteis tailored D’Or to our needs. 69% The quality branding and eye catching POS has maximized our sales even within a closed Manufacturer % leisure environment. share of Total The support offered by Wall’s Ice Cream is outstanding and is benefiting® our business greatly. I look forward to a 7% 8% 7% 7% 2% continued working relationship with Wall’s ® Total Unilever Total Mars Ian Warrington General manager Total Richmond (Nestle) Total General Mills (Haagen Dazs) West Midlands Safari Park ” Total Fredericks (Cadbury) Total Other

* SIG HHS Total Market ytd 13th August 2013 A  0

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3 Follow the Wall’s “Six Steps to Sell” to grow your Ice Cream sales No.1 Let people No.2 know you sell Make your ice cream cabinet easy Use branded Point of Sale to find items like pavement signs, flags and bins. Site your cabinet near the till and other impulse products. Draw attention No.3 to your cabinet Use our range of internal Point of Sale to ensure your cabinet stands out. No.4 Keep your cabinet clean & full Provide a great shopping experience

1 Wall’s Magnum Classic for your customers! 2 Wall’s Magnum White Sales are lost by 3 Wall’s Orange having unappealing No.5 cabinets. 4 Wall’s Twister Stock 5 Wall’s Magnum Infinity the 6 Wall’s Feast Chocolate best 7 Cadbury’s Flake® 99 Chocolate Stock ice cream 8 Wall’s Cornetto Strawberry No.6 sellers 9 Wall’s Solero Exotic Explosion all year round 10 Wall’s Magnum Mint 40% of ice cream sales occur in the winter – 11 Wall’s Magnum Double Caramel stock winter ranges to maximise profits!† 12 Wall’s Haribo® Push Up 13 Wall’s Cornetto Enigma Top selling ® ** 14 Mars Xtra Vanilla Caramel impulse lines 15 Cadbury’s Crunchie® Blast Choc Snacks 16 Wall’s Magnum Almond Kids Filled Cones 17 Wall’s Cornetto Classico Adult Refreshment 18 Nestle Rowntree’s® Fruit Pastille ® ** SIG, Total Market 19 Nestle Fab Vanilla & Strawberry sales 12 W/e 28th September 2013 20 Cadbury’s Dairy Milk®

† IRI, SIG Integrated Snack Outlets, Value Sales for the Low Season as a % of 52 we 16th March 2013 (Low season defined: 1st September 2012 - 16th March 2013 FEBRUARY 2014

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5 The UK’s No.1 selling Ice Cream brand**

Magnum Classic and White continue to be the best selling * impulse ice creams!

No.1* No.2*

Celebrate Magnum’s 25 year anniversary in style!

Limited Edition with Marc De Champagne Marc de Champagne flavoured ice cream with Marc de Champagne 2014 celebrating swirl, generously coated in silver dipped Magnum Magnum chocolate milk chocolate. pleasure with biggest EVER media campaign!† No.3*

Magnum will be re-launching its core variants with NEW packaging and communications! Magnum Infinity’s value sales are now £7.8m** and continues to grow at +34%** over the summer season *SIG, Total Impulse Value Sales, 12 WE 31st August 2013 **SIG, IRI Handheld single Ice creams, value sales. Total Market 12 we

†Planned gross media value & PR value for 2014 31st Aug 2013 MARCH 2014

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7 The No. 1 Filled Cone Brand!*

Half cheesecake and half strawberry ice cream with a soft raspberry sauce core running from top to tip and topped with muffin and chocolate pieces.

Vanilla Delicious ice cream with vanilla and milk chocolate pieces covered Strawberry in milk chocolate with almond slivers in a crispy waffle!

Chocolate Chip

Caramel

*SIG, IRI Handheld Single, Filled Cones, value sales 12we 13th August 2013 APRIL 2014

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9 Our kids ice creams combine fun tastes, The UK’s Number 1 Kids Impulse textures, shapes and colours that kids * can enjoy as part of Ice Cream manufacturer! a balanced diet and active lifestyle. For information on the Wall's commitment to nutrition see www.sharehappy.com

Twister is No.1 in kids impulse ice cream*

Perfect for kids! Mini Milk is 30 calories & contains 30% of your RDA of calcium!

Calippo Orange is the UK’s fastest It’s back! selling kids impulse If you’re a child of the 70’s ice cream product* and 80’s, there’s a big comeback on its way that you’ll want to hear about - the return of iconic 80’s ice cream, Funny Feet. And for a whole new generation of children, the chance to get acquainted with a classic childhood ice The Calippo range cream! The delicious pink strawberry flavour ice accounts for 34% of all kids impulse brand cream feet are being value sales* brought back by Wall’s ice cream.

*SIG, IRI Handheld single ice creams, value sales, total market, 12 we 31st Aug 2013 MAY 2014

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11 Sell more ice cream by stocking the bestsellers!*

Magnum Classic stays as the No. 1 impulse Magnum White is * ice cream in the UK the No. 2 best selling impulse ice cream in the UK* Magnum Double Caramel value sales are £800,000 more than Mars® extra* Magnum Mint value sales are £600,000 more than Cadbury® Dairy milk*

Magnum Infinity value sales are now £7.8m* and continue These TOP TEN to grow at +34%* 41% over the summer account for of season all category sales!*

Twister is the UK’s No.1 selling kids Feast Original impulse ice is worth £7.1m*, cream* it is the 6th best selling impulse ice cream* Cornetto Strawberry Calippo Orange is the UK’s Solero Exotic is the UK’s No. 2 No.1 filled cone is the UK’s selling kids impulse ice cream* No. 1 adult impulse product* refreshment impulse ice cream*

*SIG, IRI Handheld single Ice creams, value sales. Total Market 12 we 31st Aug 2013

JUNE 2014

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13 2014 IS GOING TO BE LEGEN’DAIRY!

Frozen Yogurt THREE EUPHORIC NEW FLAVOURS: STRAWBERRY SHORTCAKE VANILLA HONEY CARAMEL Ice Cream with Greek Style Yogurt, Ice Cream with Greek Style Yogurt, Strawberries & Shortcake Chunks Vanilla & a Honey Caramel Swirl RASPBERRY CHOCOLATEY CHUNK Ice Cream with Greek Style Yogurt, Raspberries & Chocolatey Chunks ADVERTISEDTV £5 million launch campaign including TV All or Nut-ting A huge opportunity to A Chocolate Hazelnut drive incremental sales Core surrounded by Chocolate & Hazelnut Ice Creams with Chocolatey Chips Woody Jackson 1997 © Ben & Jerry’s Homemade, Inc. 2014. Cows: © t But eanu ter C P now up ilable in 1 ava 50ml

JULY 2014

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15 UK’s No.1 Adult Refreshment brand!*

SOLERO EXOTIC A delicious soft vanilla core, rippled with an exotic fruit swirl, and coated in 55 delicious sorbet! Inspired by one of Calories 94 the most famous calories! cocktails in the world and enriched with real pieces of lemon and lime, mint & rum, Solero Mojito is a refreshing treat! A vibrant and fun combination that will refresh your senses!

*SIG Total Impulse Market Value Sales, 12 we 31st Aug 2013

*

NEW for 2014 Exciting new value Cornetto 90ml £1 PMP Strawberry - A crispy baked wafer coated from top to bottom with a chocolate flavour layer, combined with delicious vanilla flavour ice cream and strawberry fruit ice, and topped with strawberry sauce and white chocolate curls.

Classico - A crispy baked wafer coated from top to bottom with a chocolate flavour layer, combined with delicious vanilla flavour ice cream, and topped with hazelnut pieces.

Iceberger £1 value - It’s an ice cream, it’s a sandwich, it`s an ice cream sandwich and it’s one of our favourites! Delicious vanilla ice cream between chocolate cookie dough biscuits, Iceberger is a melt in the mouth winner!

* Non PMP available AUGUST 2014

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17 Once you’ve got you’ve got dessert!

Carte D’Or Classic Range Carte D’Or Gelateria range 900ml tubs 900ml tubs

My Carte D’Or 200ml mini tubs

A delicious range of 11 ice Vanilla Strawberry Triple Mint & Vanilla Chocolate cream flavours and 2 sorbets Chocolate Chocolate & Cookies created with flair and creativity by Carte D’Or with stand out architecture that brings the gelataria experience to the UK. From Madagascan Vanilla to Strawberry Raspberry West Indies Rum, we ensure that Caramel Rum & Raisins LemonSorbet Sorbet every flavour within our range Cheesecake includes select ingredients.

Bubblegum Haribo Greek Yogurt & Honey

SEPTEMBER 2014

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19 The Classics!

Feast has value sales of £7.1m*. It is the 6th best selling impulse ice cream* Classics Cornish Vanilla made with real Cornish Cream

*SIG Total Impulse Market Value Sales, 12 we 31st Aug 2013 OCTOBER 2014

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We want to help you Window grow your sales! Sign To Order your POS please go to: www.iceshop.co.uk

All point of sale items are subject to availability

Pavement Sign Open/Closed Sign Parasol

NOVEMBER 2014

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20 Unilever UK Ice Cream Price List 2014 Brand Pack Units RRP TLP* Brand Pack Units RRP TLP* Brand Pack Units RRP TLP* Size Per incl. VAT Size Per incl. VAT Size Per incl. VAT Case (£) @ 20% Case (£) @ 20% Case (£) @ 20% Magnum Ben & Jerry’s Cups 150ml Take Home Ice Cream Magnum Classic 120ml 20 £1.60 £20.80 Cookie Dough 150ml 12 £2.04 £15.80 Soft Scoop Vanilla 1800ml 6 £2.49 £10.36 Magnum White 120ml 20 £1.60 £20.80 Choc Fudge Brownie 150ml 12 £2.04 £15.80 Soft Scoop Vanilla Light 1800ml 6 £2.49 £10.36 Magnum Almond 120ml 20 £1.60 £20.80 Caramel Chew Chew 150ml 12 £2.04 £15.80 Wall’s Classics Cornish Vanilla (NEW) 1000ml 6 £3.29 £13.30 Magnum Mint 110ml 20 £1.60 £20.80 Peanut Butter Cup (NEW) 150ml 12 £2.04 £15.80 Vanilla 650ml 6 £2.85 £11.71 Magnum Double Caramel 110ml 20 £1.60 £20.80 Greek Style Frozen Yogurt 150ml Viennetta Mint 650ml 6 £2.85 £11.71 Magnum Infinity 100ml 20 £1.75 £22.75 Strawberry Shortcake (NEW) 150ml 12 £2.04 £15.80 Viennetta Strawberry 650ml 6 £2.85 £11.71 Magnum Ltd Edition Vanilla Honey & Caramel (NEW) 150ml 12 £2.04 £15.80 Viennetta Vanilla PMP 650ml 6 £1.65 £6.64 Marc De Champagne (NEW) 100ml 20 £1.75 £22.75 My Carte D’Or Minis Viennetta Mint PMP 650ml 6 £1.65 £6.64 Cornetto My Carte D’Or Caramel 200ml 12 £1.49 £12.65 Carte D’Or Signature 450ml range Cornetto Classico 125ml 24 £1.20 £18.65 My Carte D’Or Chocolate 200ml 12 £1.49 £12.65 Carte D’Or Crème Brûlée 450ml 8 £3.99 £21.80 Cornetto Strawberry 120ml 24 £1.20 £18.65 My Carte D’Or Cherry 200ml 12 £1.49 £12.65 Carte D’Or Fondant au Chocolat 450ml 8 £3.99 £21.80 Cornetto Mint 125ml 24 £1.20 £18.65 My Carte D’Or Vanilla (NEW) 200ml 12 £1.49 £12.65 Carte D’Or Tarte au Citron Meringue (NEW) 450ml 8 £3.99 £21.80 Cornetto Vanilla Shake (NEW) 125ml 24 £1.50 £23.40 Carte D’Or Scooping Magnum Luxury Ice Cream 450ml range Cornetto Cheesecake Glory (NEW) 125ml 24 £1.50 £23.40 Vanilla 5.5 Litre 1 £77.00 £21.80 Magnum Chocolate-Vanilla 450ml 8 £4.49 £24.55 Cornetto Choc’n’Ball (NEW) 160ml 20 £1.75 £22.75 Strawberry 5.5 Litre 1 £77.00 £21.80 Magnum Chocolate-Chocolate 450ml 8 £4.49 £24.55 Cornetto £1 PMP Strawberry (NEW)* 90ml 30 £1.00 £19.50 Triple Chocolate 5.5 Litre 1 £77.00 £21.80 Ben & Jerry’s Classics 500ml range Cornetto £1 PMP Strawberry (NEW)* 90ml 30 £1.00 £19.50 Rum & Raisin 5.5 Litre 1 £77.00 £21.80 Baked Alaska 500ml 8 £5.19 £28.38 Strawberry Cheesecake 5.5 Litre 1 £77.00 £21.80 Solero Half Baked 500ml 8 £5.19 £28.38 Caramel 5.5 Litre 1 £77.00 £21.80 Solero Exotic 90ml 25 £1.20 £19.95 Chew Chew 500ml 8 £5.19 £28.38 Vanilla Choc and Cookies 5.5 Litre 1 £77.00 £21.80 Solero Mojito (NEW) 65ml 35 £1.20 £27.05 Choc Fudge Brownie 500ml 8 £5.19 £28.38 Mint Chocolate 5.5 Litre 1 £77.00 £21.80 Wall’s Kids Cookie Dough 500ml 8 £5.19 £28.38 Greek Yogurt & Honey (NEW) 5.5 Litre 1 £77.00 £21.80 Twister 80ml 35 £0.90 £20.29 Phish Food 500ml 8 £5.19 £28.38 Bubblegum (NEW) 5.5 Litre 1 £77.00 £21.80 Calippo Orange 105ml 24 £0.90 £13.97 Peanut Butter Cup (NEW) 500ml 8 £5.19 £28.38 Haribo (NEW) 5.5 Litre 1 £77.00 £21.80 Calippo Bubblegum (NEW) 105ml 24 £0.90 £13.97 Ben & Jerry’s Core 500ml range Carte D’Or Sorbets Calippo Shots 163ml 24 £1.10 £17.05 Core Karamel Sutra 500ml 8 £5.75 £31.22 Raspberry Sorbet 5.5 Litre 1 £63.00 £17.13 Mini Milk (Chocolate, Core Peanut Butter Me Up 500ml 8 £5.75 £31.22 Lemon Sorbet 5.5 Litre 1 £63.00 £17.13 Vanilla & Strawberry) 35ml 44 £0.45 £12.45 Core Blondie Brownie 500ml 8 £5.75 £31.22 ® Push Up with HARIBO 85ml 30 £1.35 £26.16 Wall’s Cornetto Soft Dispensing Core Dough-ble Impact 500ml 8 £5.75 £31.22 Big Bite Vanilla 110ml 30 £0.65 £12.60 Vanilla 145ml 15 £1.60 £12.66 Core All or Nothing (NEW) 500ml 8 £5.75 £31.22 Dracula Cola 54ml 30 £0.65 £12.55 Chocolate Chip 145ml 15 £1.60 £12.66 Ben & Jerry’s Greek Style Frozen Yogurt 500ml range Funny Feet (NEW) 79ml 25 £0.90 £14.50 Strawberry 145ml 15 £1.60 £12.66 Strawberry Shortcake (NEW) 500ml 8 £5.75 £31.22 Iceberger £1 PMP (NEW)*† 100ml 42 £1.00 £27.00 Caramel 145ml 15 £1.60 £12.66 Vanilla Honey & Caramel (NEW) 500ml 8 £5.75 £31.22 Classics Raspberry Chocolatey Chunk (NEW) 500ml 8 £5.75 £31.22 Feast 92ml 35 £1.00 £22.43 Feast Mint 92ml 35 £1.00 £22.43 RRPs are recommendations only - retail/wholesale prices are for the customer alone to decide. * Non PMP also available. Wall’s Classics Cornish Vanilla Cup 105ml 24 £0.95 £14.82 † Promotional SKU, check with your wholesaler for availability and price. Prices correct as of 20th January 2014. DECEMBER 2014

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23 For further information on point of sale, Below are the details of your local how to maximise your sales, Sales Representative. how to buy freezers and more, please visit: www.wallsiceshop.co.uk

To order point of sale directly, please call: 0870 241 4996 For more information on Wall's products, please visit: www.sharehappy.com

Contact your wholesaler for details on the full range of Wall’s impulse and take home ice cream

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