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Sustainability in the Sports, Events and Tourism Industries in Qatar

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Sustainability in the Sports, Events and Tourism Industries in Qatar Sustainability in the sports, events Qatar and tourism industries in Qatar A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS, EVENTS AND TOURISM INDUSTRIES 2 CONTENTS BACKGROUND & OBJECTIVES METHODOLOGY 1 COUNTRY OVERVIEW 2 SUSTAINABILITY IN QATAR 3 SPORTS, EVENTS & TOURISM IN QATAR 4 SUSTAINABILITY IN SPORTS, EVENTS & TOURISM 5 CONCLUSIONS & RECOMMENDATIONS CONTACT Sara Eddleston Head of Sport Consumer T: +44 7384 832 212 E: [email protected] A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS, EVENTS AND TOURISM INDUSTRIES 3 QATAR Key Areas of Exploration Josoor Institute commissioned YouGov Sport to understand sustainability and its positioning within the sports, events and tourism industry in Qatar. This report will focus on these 3 key areas of exploration. Sustainability and its position Sports, events & tourism Sustainability within sports, in Qatar in Qatar events & tourism A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS, EVENTS AND TOURISM INDUSTRIES 4 QATAR Methodology Research for this project was conducted in 2020 and in 2 phases: IN DEPTH INTERVIEWS DESK RESEARCH › Face to Face/Telephone interviews sports and events › Supporting data for the report will be provided by desk industry executives research › Interview length 15 minutes › All sources for the desk research will be credible and verifiable › 4 Industry professionals interviewed in Qatar A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS, EVENTS AND TOURISM INDUSTRIES 5 QATAR Qatar Country Overview 1 A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS, EVENTS AND TOURISM INDUSTRIES 6 Qatar Qatar is an independent Emirate on the west coast of the Persian Gulf. A small desert peninsula, Qatar has some of the largest reserves of natural gas in the world. One of the smallest countries in the Middle East by area and population, the majority of which live in either the capital, Doha or Al Rayyan. COUNTRY INFORMATION Size 11,437 sq. km. Population 2.4 million Capital Doha Other major cities Al Rayyan Languages Arabic, English REGIONAL LOCATION Currency Qatari Riyal (pegged to US $, currently $0.27) Borders Saudi Arabia, Bahrain Source: Desk Research A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS, EVENTS AND TOURISM INDUSTRIES 7 QATAR Its people POPULATION BY NATIONALITY Indian 22% The population of Qatar skews young and heavily male. With close to 90 nationalities living in the country, locals constitute only 12% of the total population and 10% of the workforce. Arab 13% GENDER AGE Nepali 13% Less than 18 Male 7% 17% 25% 13% 18-24 Female Bangladesh 13% 8% 25-34 35-44 21% 45-54 75% Qatari 12% 34% 55+ Locals 10% % of workforce who are Qatari Egypt LOCATION NATIONALITY 9% 10% 16% 12% Philippines 7% Local Doha 47% Rayyan Sri Lanka 4% Others 37% Expat 88% Others 7% Source: Desk Research, YouGov Panel, Pryadsouza A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS, EVENTS AND TOURISM INDUSTRIES 8 QATAR Economy The largest contributor to the Qatar economy is petroleum and natural gas. However, after the slump in oil prices in 2016, the Qatari government identified diversified industries with growth potential. Tourism sits within this group due to the considerable investment in construction and infrastructures, largely driven by events such as the FIFA Football World Cup. GDP SPLIT BY SECTOR* IN-BOUND TOURIST FIGURES (M) Increased focus on diversified industries Qatar Crisis 2.8 2.9 2.9 2.9 2.6 27% 26% 30% 33% 2.3 46% 47% 43% 46% 2.3 51% 2.1 1.8 1.7 1.5 73% 73% 72% 70% 61% 57% 53% 57% 58% 2011 2012 2013 2014 2015 2016 2017 2018 2019 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2022F Agriculture Industry Services Tourist numbers have been impacted by the Qatar Crisis and a drop in neighbouring visitors. Source: Desk Research, World Bank *(% add to 100+), Satistica A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS, EVENTS AND TOURISM INDUSTRIES 9 QATAR Outlook Even during the 2008 Financial Crash, Qatar was growing at a tremendous rate. This rate of growth has declined over the last 10 years. Whilst the arrival of COVID-19 worldwide will compound this trend in the short term, the economy is expected to have a boost in the services sector driven by the FIFA Football World Cup in 2022. GDP GROWTH 25 20 15 10 2020 5 COVID-19 0 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020F 2021F -5 2008 Global Financial crash -10 Source: Desk Research, World Bank A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS, EVENTS AND TOURISM INDUSTRIES 10 QATAR Sustainability in Qatar 2 A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS, EVENTS AND TOURISM INDUSTRIES 11 2022 FIFA World Cup › The highly anticipated 2022 FIFA QATAR World Cup could be crucial in boosting the global prestige of the The Qatar National Vision 2030 has the aim of transforming the country in to an country and therefore strengthening advanced economy, capable of sustaining its own development and providing a high the Qatari economy in the long standard of living for current and future generations: term. › While legacy opportunities surely lie in its objective to be the world’s QATAR NATIONAL VISION 2030 first truly carbon-neutral tournament 5 Challenges An improved standard of living is the HUMAN SOCIAL ECONOMIC ENVIRONMENTAL driving goal; however the country is DEVELOPMENT DEVELOPMENT DEVELOPMENT DEVELOPMENT keen to do this whilst balancing five very real challenges: 1) Modernisation and preservation of Development of all Development of a just Development of a Management of the traditions Qatar’s people to and caring society competitive and environment such that 2) The needs of this generation and enable them to sustain based on high moral diversified economy there is harmony the needs of future generations a prosperous society. standards, and capable of meeting the between economic capable of playing a needs of, and securing a growth, social 3) Managed growth and uncontrolled expansion significant role in the high standard of living, development and global partnership for for all its people. environmental 4) The size and the quality of the development. protection. expatriate labor force and the selected path of development 5) Economic growth, social The Qatar National Vision 2030 is committed to maintaining harmony between economic growth, social development and environmental development and environmental management in building a bright future for the people of Qatar. management Source: Desk Research, PSA.gov.qa A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS, EVENTS AND TOURISM INDUSTRIES 12 QATAR Qatar has aligned each sub sector of Vision 2030 to every one of the UN SDGs: 1 NO 2 ZERO 3 GOOD HEALTH 4 QUALITY 5 GENDER 6 CLEAN WATER POVERTY HUNGER AND WELL BEING EDUCATION EQUALITY AND SANITISATION – Social protection & family – Social protection and family – Comprehensive healthcare – Quality education and – Social protection and family – Natural resources cohesion and women’s cohesion and women's system training cohesion and women's – Economic infrastructure empowerment empowerment – Cultural enrichment and empowerment – Economic infrastructure sports excellence – Quality education and training – Qualified and committed labor force 7 AFFORDABLE AND 8 DECENT WORK AND 9 INDUSTRY, INNOVATION 10 REDUCED 11 SUSTAINABLE CITIES 12 RESPONSIBLE CLEAN ENERGY ECONOMIC GROWTH AND INFRASTRUCTURE INEQUALITIES AND COMMUNITIES CONSUMPTION AND PRODUCTION – Natural resources – Qualified and committed – Economic infrastructure – Global partnerships for – Sustainable environment – Economic infrastructure – Infrastructure labor force development – Security and public safety – Natural resources – Economic infrastructure – Global partnerships for development 13 CLIMATE ACTION 14 LIFE BELOW WATER 15 LIFE ON LAND 16 PEACE, JUSTICE AND 17 PARTNERSHIPS STRONG INSTITUTIONS FOR THE GOALS – Sustainable environment – Sustainable environment – Sustainable environment – Security and public safety – Global partnerships for – Institutional development development and modernisation – Cultural enrichment and sports excellence Source: Desk Research, Qatar Ministry of Development Planning & Statistics A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS, EVENTS AND TOURISM INDUSTRIES 13 The Doha Metro is a key component of the logistic requirements for the FIFA QATAR World Cup traffic plan: › Doha Metro 30% SELECTED PROJECT › Buses 40% Urban mobility – Inaugurated in May 2019, the › Taxis 30% Doha Metro aims to deliver a first class, environmentally friendly and safe transportation system; reducing carbon emissions from private vehicles, the primary mode of transport in the city and the cause of major congestion. Doha Metro The automated and driverless metro network runs on electricity. Encouraging the population to use public transport the aim is two- fold; to reduce carbon emissions from private vehicles, the primary mode of transport in the city, which therefore, reduces congestion, an all too familiar characteristic of the city. › Estimated 30% reduction carbon emissions › 600,000 trips daily by 2026 › Paperless tickets, water saving fittings, energy efficient fittings › Potential to enable a saving of 2 m km of private vehicle travel Source: Desk Research, trade sites A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS, EVENTS AND TOURISM INDUSTRIES 14 Downtown Doha is designed to: › Consume fewer resources QATAR › Generate less waste SELECTED PROJECT › Operate cost effectively Urban regeneration – Msheireb Downtown Doha aims to become one
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