PRESENTATION
CHEVROLET EUROPE Page 1 28.05.2013 01. OUR BRAND 02. PORTFOLIO 03. GLOBAL FOOTPRINT 04. 102 YEARS OF CHEVROLET 05. PROGRAMS AND SPONSORSHIPS
CHEVROLET EUROPE Page 2 28.05.2013 OUR DRIVERS, OUR CARS AND OUR BRAND SHARE THESE VALUES:
... driven by a youthful spirit
CHEVROLET EUROPE Page 3 28.05.2013 OUR DRIVERS, OUR CARS AND OUR BRAND SHARE THESE VALUES:
... authentically human
CHEVROLET EUROPE Page 4 28.05.2013 OUR DRIVERS, OUR CARS AND OUR BRAND SHARE THESE VALUES:
... uncompromisingly dependable
CHEVROLET EUROPE Page 5 28.05.2013 OUR DRIVERS, OUR CARS AND OUR BRAND SHARE THESE VALUES:
... confidently expressive
CHEVROLET EUROPE Page 6 28.05.2013 OUR DRIVERS, OUR CARS AND OUR BRAND SHARE THESE VALUES:
... fearlessly pioneering
CHEVROLET EUROPE Page 7 28.05.2013 CHEVROLET PORTFOLIO
IN EUROPE
CHEVROLET EUROPE Page 8 28.05.2013 PORTFOLIO IN EUROPE
Spark (2013) Aveo hatchback (2011) Aveo sedan (2011) Cruze hatchback (2012)
Cruze sedan (2012) Cruze station wagon (2012) Orlando (2011) Trax (2013)
Captiva (2013) Malibu (2012) Volt (2012)
CHEVROLET EUROPE Page 9 28.05.2013 PORTFOLIO IN EUROPE (CONTINUED)
Camaro coupe (2011) Camaro convertible (2011) Corvette (2005) Corvette Grand Sport (2011)
Corvette Z06 (2005) Corvette ZR1 (2010) Corvette 427 (2012) Corvette Stingray (2013)
The European Chevrolet portfolio now covers over 50% of the market segments, compared to less than 33% in 2010.
CHEVROLET EUROPE Page 10 28.05.2013 PRODUCT OFFENSIVE CONTINUES LAUNCHES IN 2013
Trax, Spark Captiva Corvette Stingray 2013 Q1 Q2 Q3 Q4 2014
Chevrolet Trax Chevrolet Spark Small SUV Mini car (update)
Chevrolet Captiva Chevrolet Corvette Stingray SUV (Update) Sports car (7th generation)
CHEVROLET EUROPE Page 11 28.05.2013 EURO NCAP 5-STAR SAFETY RATING
Aveo Cruze Orlando
Captiva Malibu Volt
CHEVROLET EUROPE Page 12 28.05.2013 CHEVROLET SPARK
CHEVROLET EUROPE Page 13 28.05.2013 CHEVROLET AVEO HATCHBACK
CHEVROLET EUROPE Page 14 28.05.2013 CHEVROLET AVEO SEDAN
CHEVROLET EUROPE Page 15 28.05.2013 CHEVROLET CRUZE STATION WAGON
CHEVROLET EUROPE Page 16 28.05.2013 CHEVROLET CRUZE HATCHBACK
CHEVROLET EUROPE Page 17 28.05.2013 CHEVROLET CRUZE SEDAN
CHEVROLET EUROPE Page 18 28.05.2013 CHEVROLET ORLANDO
CHEVROLET EUROPE Page 19 28.05.2013 CHEVROLET TRAX
CHEVROLET EUROPE Page 20 28.05.2013 CHEVROLET CAPTIVA
CHEVROLET EUROPE Page 21 28.05.2013 CHEVROLET MALIBU
CHEVROLET EUROPE Page 22 28.05.2013 CHEVROLET CAMARO
CHEVROLET EUROPE Page 23 28.05.2013 CHEVROLET CORVETTE
CHEVROLET EUROPE Page 24 28.05.2013 CHEVROLET VOLT
CHEVROLET EUROPE Page 25 28.05.2013 CHEVROLET GLOBAL
FOOTPRINT
CHEVROLET EUROPE Page 26 28.05.2013 LEADERSHIP TEAM
Susan Docherty Tim Lee President and Managing Director, GM Vice President and President, Chevrolet and Cadillac Europe GM International Operations
CHEVROLET EUROPE Page 27 28.05.2013 COMPANY HEADQUARTERS
General Motors Chevrolet Europe Global headquarters Zurich, Switzerland Detroit, U.S.A. GM International Operations Shanghai, China
CHEVROLET EUROPE Page 28 28.05.2013 CHEVROLET EUROPE SALES FOOTPRINT
37 Western and Central European A network of 2,500 countries sales a service outlets in Western and Central Europe
CHEVROLET EUROPE Page 29 28.05.2013 CHEVROLET DESIGN AND DEVELOPMENT CENTERS
RUSSELSHEIM, GERMANY SEOUL, SOUTH KOREA (Advanced Design)
WARREN, MICHIGAN, U.S.A. (Global and Advanced NORTH HOLLYWOOD, Design Centers) BUPYEONG/INCHEON, CALIFORNIA, U.S.A. SOUTH KOREA (Advanced Design)
SAO PAULO, BRAZIL
MELBOURNE, AUSTRALIA
CHEVROLET EUROPE Page 30 28.05.2013 ASSEMBLY MANUFACTURING
THREE PLANTS FOUR PLANTS IN NORTH AMERICA Aveo IN SOUTH KOREA Camaro Captiva
GM MANUFACTURING Malibu PLANT OSHAWA, ONTARIO, CANADA Trax Spark GM MANUFACTURING PLANTS BUPYEONG 1 AND 2, GM MANUFACTURING GM MANUFACTURING IN INCHEON PLANT HAMTRAMCK, U.S.A. PLANT CHANGWON
GM MANUFACTURING Volt GM MANUFACTURING PLANT BOWLING GREEN, PLANT GUNSAN KENTUCKY, U.S.A. Corvette Cruze Orlando
CHEVROLET EUROPE Page 31 28.05.2013 POWERTRAIN MANUFACTURING
PETROL DIESEL BATTERY
1.3 LITER IN BIELSKO BIALA, POLAND (FIAT PLANT) 1.7 LITER IN TYCHY (POLAND) 1.6, 1.8 AND 2.4 LITER IN 2.0 LITER IN KAISERSLAUTERN 1.2 AND 1.4 LITER IN ASPERN BUPYEONG (SOUTH KOREA) (GERMANY) (AUSTRIA) VOLTEC BATTERY LAB IN BROWNSTOWN (MICHIGAN U.S.A.) 1.0 AND 1.2 LITER IN CHANGWON (SOUTH KOREA)
3.0 LITER V6 IN MELBOURNE (AUSTRALIA)
CHEVROLET EUROPE Page 32 28.05.2013 CHEVROLET EUROPE SALES WESTERN AND CENTRAL EUROPE*
194,650 250.000 3,0% total sales Achieved another record share in 2,5% 200.000 2012, in a declining industry. 1.28% 2,0% 150.000 Share growth in 7 of market share 1,5% the top 10 markets: Italy, Germany, France, 100.000 Spain, United Kingdom, 1,0% Poland, Netherlands 50.000 0,5%
- 0,0% 2005 2006 2007 2008 2009 2010 2011 2012 * Western and Central Europe includes 37 markets: EU27 plus Albania, Bosnia and Herzegovina, Units Mkt Share Croatia, Macedonia, Serbia, Montenegro, Norway, Switzerland and Turkey and Other Europe (Andorra, Iceland)
CHEVROLET EUROPE Page 33 28.05.2013 CHEVROLET EUROPE SALES TOTAL EUROPE* 2.9% market share 1.000.000 3,0% Chevrolet achieved 900.000 another sales and 2,5% 800.000 market share record in 541,750 700.000 2012. total sales 2,0% 600.000 Chevrolet continued to 500.000 1,5% be the number one 400.000 import brand in 1,0% Russia, with a market 300.000 share of 6.84% 200.000 0,5% 100.000 - 0,0% 2005 2006 2007 2008 2009 2010 2011 2012 * Total Europe includes 42 markets: Western and Central Europe, Russia, Ukraine, Uzbekistan, Units Mkt Share Kazakhstan and other CIS countries
CHEVROLET EUROPE Page 34 28.05.2013 2012 CHEVROLET EUROPE TOP 5 SALES MARKETS
COUNTRY UNITS ITALY 31,200 GERMANY 29,700 FRANCE 24,600 TURKEY 18,500 SPAIN 15,200
CHEVROLET EUROPE Page 35 28.05.2013 EVERY 6.4 SECONDS A CHEVROLET IS SOLD SOMEWHERE IN THE WORLD
Chevrolet is the 4th biggest car brand in the world in terms of sales. • 4.95 million cars and trucks sold globally in 2012, up 4% from 2011 • Global 2012 market share of 6.14%
CHEVROLET EUROPE Page 36 28.05.2013 TOP 5 GLOBAL CHEVROLET MARKETS IN 2012
CONTINUED SALES SUCCESS IN THE U.S. AND BRIC COUNTRIES
COUNTRY UNITS % GROWTH OVER 2011 4.95 MILLION UNITED STATES 1,850,000 +4.0 GLOBAL SALES BRAZIL 643,000 +2.0 CHINA 627,000 +5.0 RUSSIA 205,000 +18.0 MEXICO 179,000 +10.0
CHEVROLET EUROPE Page 37 28.05.2013 TOP 5 CHEVROLET NAMEPLATES 2012 GLOBAL VEHICLE SALES
Cruze 755,000 Over 215 million Chevrolets have been sold since the brand Silverado 475,000 was established in 1911
About 60 million Chevrolets are on the Aveo 312,000 road today
Malibu 287,000
Sail 255,000
CHEVROLET EUROPE Page 38 28.05.2013 102 YEARS OF CHEVROLET Established in 1911
CHEVROLET EUROPE Page 39 28.05.2013 102 YEARS OF CHEVROLET
Louis Chevrolet Louis Chevrolet and William C. “Billy” Durant co-founded the Chevrolet Motor Company on November 3, 1911
CHEVROLET EUROPE Page 40 28.05.2013 ICONIC CHEVROLET DESIGNS
CHEVROLET EUROPE Page 41 28.05.2013 PROGRAMS AND SPONSORSHIPS Racing
Football Social Partnerships Young Creative Chevrolet
CHEVROLET EUROPE Page 42 28.05.2013 WTCC (WORLD TOURING CAR CHAMPIONSHIP) 2005-2012
CHEVROLET EUROPE Page 43 28.05.2013 CORVETTE RACING
Corvette Racing has won nine consecutive ALMS (American Le Mans Series) GT1 manufacturers’ and team championships and eight straight ALMS GT1 drivers’ titles.
CHEVROLET EUROPE Page 44 28.05.2013 FOOTBALL
Chevrolet became the Official Automotive Sponsor of Manchester United in 2012 and will be the club’s shirt sponsor beginning with the 2014/2015 season.
CHEVROLET EUROPE Page 45 28.05.2013 FOOTBALL
Chevrolet became the Official Automotive Sponsor of Liverpool FC in 2012.
CHEVROLET EUROPE Page 46 28.05.2013 CHEVROLET SOCIAL PARTNERSHIPS
Founding sponsor of the SOS Children’s Villages One World Futbol Project
CHEVROLET EUROPE Page 47 28.05.2013 YOUNG CREATIVE CHEVROLET APPLIED ARTS CONTEST FOR STUDENTS
CHEVROLET EUROPE Page 48 28.05.2013 WINNING PROJECTS 2012 CONTEST
Students were asked to express Chevrolet’s deep-rooted spirit of optimism and opportunity
2013 Contest Briefing: Visual Arts youngcreativechevrolet.com Photography
Fashion
CHEVROLET EUROPE Page 49 28.05.2013 CHEVROLET FILM NIGHT HOLLYWOOD, L.A., 2012
CHEVROLET EUROPE Page 50 28.05.2013 THANK YOU FOR YOUR ATTENTION
For more information please visit: CHEVROLETEUROPE.COM MEDIA.CHEVROLETEUROPE.COM
Join us on: FACEBOOK.COM/CHEVROLETEUROPE TWITTER.COM/CHEVROLETEUROPE FLICKR.COM/CHEVROLETEUROPE YOUTUBE.COM/CHEVROLETINEUROPE
CHEVROLET EUROPE Page 51 28.05.2013