Retail Design Coordination

1 Retail Design • Coordination CONTENTS

Introduction

Retail Environment Haskoll Skills Eden High Wycombe St Enoch Glasgow Boardwalk Lakeside Eastgate Basildon The Chimes Uxbridge MetroCentre Gateshead The Glades Bromley Chapelfi eld Norwich Design Guides Retail Design Retailer’s Guides

Selected Clients Retailers Skills

2 Retail Design • Coordination INTRODUCTION

Haskoll is one of the leading architectural practices in the UK for retail design with almost three decades of experience. We are a company of internationally recognised, award winning Architects and Designers.

Haskoll has the resources, range of skills and experience to respond to a brief regardless of scale or complexity and is equally at home taking the role of lead consultant, successfully steering Retail Design Coordination throughout concept, design, planning and construction or working as part of a consultant team.

We have a vast knowledge of retail developments including new build, remodelling, refurbishment, extensions, catering, leisure and working directly for retailers. We understand retailers’ needs and requirements and have been instrumental in the introduction of retail opportunities to some of the major occupiers on various shopping centres.

Retail Design • Coordination 3 Haskoll wholly appreciate the importance of the Our retail work includes regular projects aspirations and standards required of each and for companies such as Marks & Spencer every Developer and Landlord, we are aware that and therefore we also appreciate retailers’ each individual retailer fi t out will impact on the requirements as well as those of the developer. success of a development. We work closely with Landlords to develop and maintain solid design Haskoll work with each individual schemes and with retailers to inspire them to raise their aspirations both with their design content retailer to encourage them to meet and quality of construction. the design criteria for a scheme while working with their brand. All retailers should be aware that the quality of their fi t-out in terms of design content and build The result - the best possible design solution, has a direct impact on the overall success of a unique to each specifi c situation. development. A vital role in today’s retail environment

4 Retail Design • Coordination Haskoll and what we can do for you...

• Realize the Developer’s Vision • Collaborate with existing Design Teams • Set the Design Standards • Enhance the Value of the Scheme • Review Retailer’s Design Proposals • Maintain a Dedicated and Long Term • Coordinate Technical Issues Relationship with Centres, Developers • Manage the Approvals Process and Retailers • Bespoke Design & Shopfi tting Guides • Regular Site Visits and Monitoring

Retail Design • Coordination 5 6 Retail Design • Coordination The High Wycombe Town ensures that the individual Centre extension is the fi rst Retailer’s brand presence is development of this scale in epitomised. 50 years in this area and has completely changed the town’s A series of separate urban image. blocks, visually distinct connected by a common palate The development comprises of materials and design elements of considerable retail including each with its own variation or new House of Fraser and overall design concept. Marks and Spencer stores, a new bus station, 12 screen Providing the Retail Design cinema, bowling and numerous Custodian role, the BREEAM restaurants. rating system was adopted to achieve a ‘very good’ rating Each Retailer’s store concept for each retailer’s fi t-out - is taken through a process to establishing less environmental ensure quality, consistency and impact, low energy usage and as a high level of design, which little waste as possible. Eden High Wycombe

standing tall

Retail Design • Coordination 7 St Enoch Glasgow

Since 2006, Haskoll have acted as Interior Designers and Retail Consultants for Ivanhoe Cambridge on both Malls and Foodcourt, and an overhauling of all the centre signage.

The extension of the centre facing St Enoch Square has enlivened this central public area and the remodeled St Enoch Centre is already receiving good press and feedback locally and from visitors.

8 Retail Design • Coordination St Enoch Glasgow

Design Guides & Tenant Handbooks

Our additional role in Tenant Liaison and Delivery is assisting Ivanhoe in creating a far stronger and more integrated retail offer. Our close involvement with the Client throughout development of the project has ensured we have a continuing role in its delivery.

The diversity of architecture for the centre called for 7 separate design guides to be produced by Haskoll each with slightly varying aspirations according to the tenant location. upholding the design philosophy

Retail Design • Coordination 9 Lakeside Boardwalk

Haskoll worked with the The Boardwalk is a vibrant A signage zone was created for Landlord to assist and destination day and night. all tenants, each encouraged coordinate tenant’s fi t outs to use this area in a different for the successful Boardwalk Haskoll encouraged the tenants way in that retailers could use development at Lakeside in the design of the interface a corporate colour as long as it Thurrock. with the external environment. was not the same as the adjacent Varying the lines and materials tenant. A diverse yet controlled tenant fi t of thresholds along the vista out design strategy was created adds variety and interest while by Haskoll for Capital Shopping maintaining continuity of screens Centres, allowing operators and parasols in corporate colours to promote their distinctive which provide visual movement. alfresco eateries identities while incorporating an approach which would maintain continuity of fi nishes and scale to compliment the architecture of the development designed by other architects.

10 Retail Design • Coordination Eastgate Basildon is a Haskoll were also appointed to shopping centre originally redesign the Public WCs, Child conceived in the 1970s, Care Facilities and Welcome although its trading patterns lounge and to remodel the were strong, the malls had existing Food Court. The new become tired and dated. Food Terrace has a series of Haskoll were appointed by the new units along a ribbon of light Landlord in 2007 to refresh the formed around a central arena scheme. seating 650 covers. Eastgate Basildon

Haskoll’s Retail Coordination team were separately appointed by the Client to produce a Design Guide to compliment the new contemporary design features within the Food Terrace and coordinate the inauguration of the new tenants to ensure design strategy values were upheld.

take a break

Retail Design • Coordination 11 The Chimes

Opened in 2001 The Chimes buildings. Haskoll carry out the Station Walk was an coordination role and continue to early example of the now uphold the set design criteria for commonplace double height this diverse development. shop-fronted malls. The centre houses 71 shops and The development is nestled restaurants and a nine screen between the High Street with Odeon cinema. its listed frontage and a Piazza housing a Listed Georgian building The Haskoll role at The Chimes and timber framed restaurant is to manage the Retail Design created from original timber framed Coordination. ancient and modern

12 Retail Design • Coordination I The Red Mall at MetroCentre Gateshead opened fully let in 2004 providing 371,000 square feet of new retail space, increasing the size of the centre to 1.8m square feet and making it once again Europe’s largest covered shopping and leisure destination.

The new mall provided an opportunity to widen the retail mix allowing some existing retailers who were over trading to take larger fl agship stores as well as introducing new retailers to the centre. MetroCentre Gateshead

Haskoll were the Concept and Design Architects for the Red Mall and separately appointed for the Retail Design Coordination of the 22 fashion and lifestyle stores. The line-up is led by a fl agship Debenhams department store.

team eff ort great result

Retail Design • Coordination 13 The Glades

Haskoll are The Glades has appointed to recently been coordinate retail extended to create an installations at the additional 50,600 sq ft Glades Shopping of retail comprising a Centre in Bromley 3,000 sq ft H&M store town centre and fi ve new shops which houses a including Mango comprehensive and The Body Shop range of retail. providing new links from the High Street to the mall.

Cut and carve works to the centre are currently being carried out creating a large retail space for a well established fashion retailer.

14 Retail Design • Coordination Chapelfi eld Norwich

Haskoll Retail Coordination frontages challenging the retailers The centre was voted Best New team were originally appointed to create stunning and aspirational Shopping Centre in 2006 by on Chapelfi eld upon the shop-fronts, a third fl oor Dining Property Week’s Retail & Leisure opening of the centre in 2005. Terrace and the Chapelfi eld Plain, Awards. an external public space with The centre comprises enclosed surrounding restaurants including We continue to be appointed to malls on two fl oors, the upper fl oor Wagamama, Tootsies and oversee retailers into the centre. featuring elegant double height Mackntosh’s Canteen. comply and exceed

Retail Design • Coordination 15 Retail & Graphic design

A major role of the Haskoll Retail Design Coordination Team is to provide a design consultancy service to developers and landlords of retail centres. We pride ourselves on our ability to work alongside many established retailers’ architects and designers and also with independent retailers to develop their corporate image, signage and shop- fronts.

Areas on the mall which often require design input are the commercialisation zones. Where retailers trade off the mall, their arrangement and visual impact have a vast effect on the overall ambience on the mall. Haskoll’s versatile specialists are able to provide landlords with design solutions which benefi t both the retailer and landlord.

Through the design guides and tenant handbooks, Haskoll’s graphic and interior designers work closely together to understand a client’s brief, adopting a strategic approach, aiming to produce individual designs that coordinate and complement the appearance and style of a centre.

Retail Design • Coordination 16 Retailer’s guides

New Generic Retail Design Guide for all Centres Client: Capital Shopping Centres Shopfront Design Guide Lakeside, Thurrock - Retail Design Guide for Shopping Centre, Retail Design Guide for SEEDAMM CENTER Boardwalk, Addendum to Retailer’s Handbook for Boardwalk Client: Capital Shopping Centres

Red Mall, MetroCentre - Tenant’s Handbook and Retail Design Guide Client: Capital Shopping Centres

St Enoch Glasgow - Design Guides for: New Mall, Refurbished Mall, Extreme Height, External Catering, Food Court Client: Ivanhoe Cambridge

The Chimes, Uxbridge - Retailer’s Shopfi tting Guide and Retail Design Guide Client: Capital Shopping Centres

Braehead, Glasgow - Catering Area Design Guide Client: Capital Shopping Centres

High Wycombe Town Centre Redevelopment, High Wycombe - Design Guide Client: Multiplex Developments (UK) Ltd

Waterfront Hellerup, Copenhagen - Retail Design Guide Client: Braaten+Pedersen

Fields Shopping Centre, Copenhagen - Catering Design Guide HANDBOOK Client: Steen & Strøm Danmark AS

Kirkgate, Bradford - Retailer’s Shopfi tting Guide and Retail Design Guide Prudential Property Investment Managers Limited SWANCENTRE The Galleries, Washington - Retailer’s Shopfi tting Guide and Retail Design Guide Yardley

Prudential Property Investment Managers Limited Birmingham RETAILER’S

The Pyramids Food Court, Birkenhead - Catering Area Design Guide Client: Warner Estates

The Oracle, Reading - Tenant’s Handbook Client: Hammerson Plc

Emmen Center, Switzerland - Tenant’s Guide Client: Maus Frères SA

Seedamm Center, Switzerland - Shopfront Guide Client: Seedamm-Immobilien AG

Centre Manor, Marin, Switzerland - Shopfront Guide Client: Maus Frères SA

Royal & Morgan Arcades, Cardiff - Retail Design Guide for fi t-out & Alterations Client: Helical Retail DESIGN GUIDE DESIGN THE TERRACE

Retail Design • Coordination 17 SELECTED CLIENTS COLLABORATION WITH RETAILERS

Braaten + Pedersen Doughty Hanson Ivanhoe Cambridge Steen & Strom British Land Frogmore Lend Lease Te s c o Brookfield Hammerson Maus Frères USS Capital Shopping Centres Helical Bar Prudential Warner Estates

Zara Boots Virgin Giraffe Kurt Geiger Holland & Barrett Reiss Costa coffee New Look Body Shop Jane Norman Nandos La Senza Ernest Jones Perfume shop Wallis Spur Guess L’Occitane Soul Shoes Feast H. Samuel Superdrug Snappy snaps Café Nero Tie Rack Domo Next Spud U Like Swag Roseby’s BHS Starbucks Accessorise Currys Digital Aldo Pasty Café Sunglass Hut Apple Levis Masala Leslie Davis Flutterbyes H&M BB’s Claires Accessories Kutchenhaus Phase Eight Subway Monsoon Rush hair Burtons and Topshop Baguette Express Bijou Brigitte Regis Vendetta Harry Ramsdens Storm Office shoes Stieff Gallery McDonalds Follie Folli Schuh Clarks Coffee Republic O2 M&S Timpsons Gourmet Burger Kitchen Orange Lipsy Explore Learning Las Iguanas 3 Phone Store Mango Nauticalia Café Rouge T Mobile River Island Aldo Feast Vodafone Zizzi Moda in Pelle Italian Kitchen Vision Express Bestseller USC Shakeaway Optical Express Disney Store M Butterfly Greggs Going places TM Lewin Secrets Patisserie Valerie Thomas Cook Officers Club Unit Moda Moda (trades as candy) Revive Juice bar Waterstones Shuropody Suits You HED Borders Thorntons Yours Clothing Richoux Games Workshop Republic Hawkins Bazaar Pret a Manger WH Smith Sports Direct Bank Fashions Vallorini Clinton Cards JD Sports Envy Boost Drinks The Works French Connection Pizza express Café Giardino

18 Retail Design • Coordination SKILLS & EXPERIENCE Brochures available from Haskoll detailing our experience and individual projects - download from www.haskoll.co.uk

Food Courts Public Realm Shopping Restaurants & Centres Residential Catering Regeneration

1 Shopping CentresShopping Centres 1 Residential Residential Food1 Food Courts • Catering • Restaurants Courts & Catering 1 Refurbishment • Remodelling • AssetPublic Management Realm

Refurbishment Remodelling & Retail Design Asset Coordination Design & Build Management

Project Profi le 2010

1 DesignRetail Design • Coordination Coordination 1 Design & Build Design & Build 1 Refurbishment • RemodellingRefurbishment • Asset Management Haskoll Project Profi le

Haskoll offer a range of multi-disciplinary services: Haskoll is quality assured To speak with someone about • Architecture • Consultancy to ISO 9001, has ISO 14001 further information please • Interior Design • Urban Design Environmental Management telephone: • Masterplanning • Lighting Design accreditation and are Investor +44 (0)20 7835 1188 • Historic Building Conversion • Graphic Design in People accredited. Jonathan Levey • Sustainable Design Advice • Expert Witnesses - Project Director Maria Bussell - Associate www.haskoll.co.uk

Retail Design • Coordination 19 are internationally recognised Architects & Designers, delivering award winning designs ranging from large new build developments, mixed-use regeneration to contemporary remodelling and refurbishment projects.

Haskoll’s creative teams deliver commercially successful and innovative schemes across a variety of architectural sectors worldwide, creating value for their clients.

Acting for leading developers, insurance companies, pension funds and local authorities, Haskoll also provide specialist consultancy advice. www.haskoll.co.uk

39 Harrington Gardens, London SW7 4JU Tel +44 20 7835 1188 Fax: +44 20 7373 7230 Designed and produced by Haskoll © September 2010