Relaunch of BRC TAMS Slides
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BRC TAMS UPDATE OCTOBER 2017 UNIVERSE UPDATES (from the ES) ES SURVEY 60 000 000 ES SURVEY 50 513 686 50 492 030 50 481 148 51 051 539 44 300 000 45 000 000 44 100 000 50 000 000 45 062 117 40 000 000 30 000 000 20 000 000 13 400 000 13 700 000 13 996 400 14 006 143 10 000 000 0 April September June October 2017 +0.99M HOUSEHOLDS INDIVIDUALS HOUSEHOLDS INDIVIDUALS SA POPULATION FACTS FROM THE ES P7D TV VIEWERS DEMOGRAPHIC LANDSCAPE… BLACK WHITE COLOURED INDIAN 79% 9% 9% 3% 37.1 million ADULTS 15 YEARS+ AGE % HOME LANGUAGE % 7 15 - 24 Zulu 26 24 Xhosa 16 15 25 - 34 Afrikaans 12 English 10 35 - 49 Sepedi 9 Sesotho 9 25 50 - 64 28 Setswana 8 65 + 52% 48% Tsonga 4 Swati 2 Venda 2 Ndebele 1 5 P7D TV VIEWERS GEOGRAPHIC LANDSCAPE… PROVINCE % and population figures 26% (9.6m) 42% 10% (3.6m) METRO LP 6% (2.4m) 7% (2.8m) NW GP MP 28% 5% (1.9m) URBAN FS KZN NC 2% (0.8m) 19% (7.1m) 30% EC 13% (4.7m) RURAL WC 11% (4.2m) FREE TO AIR VIEWERS DEMOGRAPHIC LANDSCAPE… BLACK WHITE COLOURED INDIAN 86% 3% 10% 1% 18.1 million ADULTS 15 YEARS+ 52% 48% AGE % HOME LANGUAGE % Zulu 15 - 24 28 8 Xhosa 19 26 MONTHLY 15 25 - 34 Afrikaans 10 HOUSEHOLD INCOME Setswana 10 35 - 49 AVERAGE: R5,971 Sesotho 9 Sepedi 9 24 50 - 64 English 5 28 65 + Tsonga 4 Swati 2 R Venda 2 Ndebele 1 7 PAY TV SUBSCRIBERS DEMOGRAPHIC LANDSCAPE… BLACK WHITE COLOURED INDIAN 70% 17% 9% 4% 15.4 million ADULTS 15 YEARS+ 51% 49% AGE % HOME LANGUAGE % Zulu 24 7 15 - 24 23 MONTHLY English 17 16 25 - 34 Afrikaans 15 HOUSEHOLD INCOME Sepedi 10 35 - 49 AVERAGE: R16,882 Xhosa 9 Sesotho 9 50 - 64 27 27 Setswana 6 65 + Tsonga 3 Swati 2 R Venda 2 Ndebele 1 8 VIEWING REACH… 90% 94% 95% of the population of the population of the population in a day in a week in a month VIEWING DEVICE… TV set 97% Smartphone 8% Laptop/ desktop 2% Tablet 1% Games console 1% VIEWING LOCATION… Location in past week % Home/someone else’s home 98 Shopping centre/shop/bank 7 Bar/shebeen/pub/café 6 Work 5 Restaurant/coffee shop 5 Car/taxi/bus 4 School/university/college 1 TV SETS IN HH… Average of 1.1 working TV sets in household 1 92% Have 1 working TV set 2 7% Have 2 working TV sets 5% Also have a non-working 1% TV set in home 3+ Have 3+ working TV sets EQUIPMENT IN HH… FLAT SCREEN/HD VS STANDARD PLUG-IN EQUIPMENT BOX TELEVISION SETS IN HH 54% 60% DVD player Standard box 4% 42% Media player Flat screen/HD 2% VHS recorder 1% Games console TECHNOLOGY IN HH… 46% 8% Satellite dish PVR decoder 51% 38% Antenna/Aerial Standard decoder TV & INTERNET PLATFORMS… 46% 1% 0.3% 21,462 individuals 0.05% ** very small base VIEWING BEHAVIOUR… 10% 96% Recorded TV Live TV 7% Automatically stored on decoder 13% DVD box set 3% Online 9% have internet enabled TV sets 2% claim internet usage on TV set FROM THE ES TO THE DAILY PANEL... • The daily panel is compared to the ES TV Universe on a household and individual level. • Theorethically, in a perfectly representative panel, everyone has the same weight. THE NATURE OF LIVE PANELS... • Panels churn, CHANGE and EVOLVE all the time • Polling on any given day will not collect data from the whole panel. • To PROJECT the correct picture, panels require DAILY ADJUSTMENT by WEIGHTING HOUSEHOLD RIM WEIGHTING STRUCTURE… HOUSEHOLD RIMS CATEGORIES Province 9 Race 4 Area (M/U/R) 3 Pay TV/Non Pay TV 2 Household Size 3 Total Number of Categories 21 Min AVG Factor Max Efficiency Index 1,124 5,402 16,523 73.14 INDIVIDUAL RIM WEIGHTING STRUCTURE… INDIVIDUAL RIMS CATEGORIES Age Group 8 Kids/Adults x Pay TV/Non Pay TV 4 Kids/Adults x Gender 4 Kids/Adults x Province 18 Kids/Adults x Race 8 Kids/Adults x Area (M/U/R) 6 Total Number of Categories 48 Min AVG Factor Max Efficiency Index 1,689 4,043 13,487 93.28 THE PANEL, WEIGHTING EFFICIENCIES & PANEL HEALTH THE PANEL… August August August August KPI Panel Health 2014 2015 2016 2017 Installed Panel 2658 2667 2899 2935 Polling 95% 94.5% 93% 97.1% Reporting (Intabs) 90.9% 89.8% 89.7% 91.0% WEIGHTING EFFICIENCIES… August August August August KPI Panel Health 2014 2015 2016 2017 Ind. weighting efficiency 64.9% 79.5% 75% 93% H/H weighting efficiency 54.5% 65% 65% 74% Ind. maximum weight 40 860 22 618 22 618 18 634 PANEL BALANCE BY PROVINCE New Universe Update PROVINCE 851 865 530 517 344 336 301 292 285 225 278 158 158 213 199 209 56 58 WC NC FS EC KZN MP LP GP NW Ideal Installed AREA 1292 1317 895 847 799 726 Metro Urban Rural TV & INTERNET PLATFORMS… ON TAMS This will be tracked on the BRC TAMS Panel, as this is a live panel and will give us a better indication of TV Internet Platforms 18 HHs Smart TV’s will be tracked on the BRC TAMS equates to 840,000 Panel, as this is a live panel and will give us a homes when weighted up 6% of TV better indication of TV Internet Platforms Households TV UNIVERSE UPDATE (from the ES) BRC TAMS INSTALLED PANEL ALIGNED TO ES TV UNIVERSE… BRC TAMS PANEL ES TV Universe (installed H/H) BLACK 79% BLACK 79% COLOURED 8% COLOURED 8% ASIAN/INDIAN 2% ASIAN/INDIAN 3% WHITE 11% WHITE 10% BRC TAMS VITAL SIGNS Universe: Population age 4+ 14,021 Individual Sample 45.0 million OCT 2017 44% METRO 29% URBAN 27% RURAL BRC TAMS SNAPSHOTS… TOTAL TV HOUSEHOLDS H/H 14 006 143 TOTAL TV HOUSEHOLDS H/H FREE TO AIR (FTA) 8,221,606 14.00 MILLION No, of TV CHANNELS DSTV 5,784,537 111 OVHD 700,307 TV DATA is tracked DAILY and by EVERY SECOND viewed 10.00 15.00 20.00 25.00 30.00 35.00 40.00 TOTAL TELEVISION… 0.00 5.00 02:00 02:30 03:00 03:30 04:00 04:30 05:00 05:30 06:00 06:30 07:00 07:30 08:00 08:30 09:00 09:30 10:00 10:30 Current 11:00 11:30 12:00 12:30 13:00 New Universe New 13:30 14:00 14:30 15:00 15:30 16:00 16:30 17:00 17:30 18:00 18:30 19:00 19:30 20:00 20:30 21:00 SOURCE: SOURCE: Jul 17 21:30 22:00 22:30 23:00 – 23:30 30 Jul Jul 30 17 24:00 24:30 25:00 25:30 10.00 15.00 20.00 25.00 SABC 1… 0.00 5.00 02:00 02:30 03:00 03:30 04:00 04:30 05:00 05:30 06:00 06:30 07:00 07:30 08:00 08:30 09:00 09:30 10:00 10:30 Current 11:00 11:30 12:00 12:30 13:00 New Universe 13:30 14:00 14:30 15:00 15:30 16:00 16:30 17:00 17:30 18:00 18:30 19:00 19:30 20:00 20:30 21:00 21:30 SOURCE: SOURCE: Jul 17 22:00 22:30 23:00 23:30 – 24:00 30 Jul Jul 30 17 24:30 25:00 25:30 10.00 12.00 SABC 2… 0.00 2.00 4.00 6.00 8.00 02:00 02:30 03:00 03:30 04:00 04:30 05:00 05:30 06:00 06:30 07:00 07:30 08:00 08:30 09:00 09:30 10:00 10:30 11:00 Current 11:30 12:00 12:30 13:00 New Universe 13:30 14:00 14:30 15:00 15:30 16:00 16:30 17:00 17:30 18:00 18:30 19:00 19:30 20:00 20:30 21:00 SOURCE: SOURCE: Jul 17 21:30 22:00 22:30 23:00 – 23:30 30 Jul Jul 30 17 24:00 24:30 25:00 25:30 SABC 3… 0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00 02:00 02:30 03:00 03:30 04:00 04:30 05:00 05:30 06:00 06:30 07:00 07:30 08:00 08:30 09:00 09:30 10:00 10:30 11:00 Current 11:30 12:00 12:30 13:00 New Universe 13:30 14:00 14:30 15:00 15:30 16:00 16:30 17:00 17:30 18:00 18:30 19:00 19:30 20:00 20:30 21:00 SOURCE: SOURCE: Jul 17 21:30 22:00 22:30 23:00 23:30 – 30 Jul Jul 30 17 24:00 24:30 25:00 25:30 10.00 12.00 eTV 0.00 2.00 4.00 6.00 8.00 02:00 02:30 03:00 03:30 … 04:00 04:30 05:00 05:30 06:00 06:30 07:00 07:30 08:00 08:30 09:00 09:30 10:00 10:30 Current 11:00 11:30 12:00 12:30 13:00 New Universe 13:30 14:00 14:30 15:00 15:30 16:00 16:30 17:00 17:30 18:00 18:30 19:00 19:30 20:00 20:30 21:00 SOURCE: SOURCE: Jul 17 21:30 22:00 22:30 23:00 – 23:30 30 Jul Jul 30 17 24:00 24:30 25:00 25:30 0.00 0.05 0.10 0.15 0.20 0.25 eNCA… 02:00 02:30 03:00 03:30 04:00 04:30 05:00 05:30 06:00 06:30 07:00 07:30 08:00 08:30 09:00 09:30 10:00 10:30 11:00 Current 11:30 12:00 12:30 13:00 New Universe 13:30 14:00 14:30 15:00 15:30 16:00 16:30 17:00 17:30 18:00 18:30 19:00 19:30 20:00 20:30 21:00 SOURCE: SOURCE: Jul 17 21:30 22:00 22:30 23:00 23:30 – 30 Jul Jul 30 17 24:00 24:30 25:00 25:30 10.00 DStv 0.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 9.00 02:00 02:30 03:00 03:30 04:00 … 04:30 05:00 05:30 06:00 06:30 07:00 07:30 08:00 08:30 09:00 09:30 10:00 10:30 Current 11:00 11:30 12:00 12:30 13:00 New Universe 13:30 14:00 14:30 15:00 15:30 16:00 16:30 17:00 17:30 18:00 18:30 19:00 19:30 20:00 20:30 21:00 SOURCE: SOURCE: Jul 17 21:30 22:00 22:30 23:00 – 23:30 30 Jul Jul 30 17 24:00 24:30 25:00 25:30 0.00 0.10 0.20 0.30 0.40 0.50 0.60 MTV… 02:00 02:30 03:00 03:30 04:00 04:30 05:00 05:30 06:00 06:30 07:00 07:30 08:00 08:30 09:00 09:30 10:00 10:30 11:00 Current 11:30 12:00 12:30 13:00 New Universe 13:30 14:00 14:30 15:00 15:30 16:00 16:30 17:00 17:30 18:00 18:30 19:00 19:30 20:00 20:30 21:00 21:30 22:00 22:30 23:00 23:30 24:00 24:30 25:00 25:30 VIEWING BEHAVIOUR TOTAL TV- ALL DAY TOTAL TV: ALL DAY - ALL INDIVIDUALS 16.0% 14.0% 12.0% 10.0% 8.0% 6.0% 4.0% 2.0% 0.0% 2017 2016 2015 10.0% 12.0% 14.0% 16.0% 0.0% 2.0% 4.0% 6.0% 8.0% Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 TOTAL TV Week 8 Week 9 Total Indv(inclTotal guests) Week 10 Week 11 Week 12 Week 13 ADULTS/KIDS BY DAY ALL TV: TOTAL Week 14 Week 15 Week 16 Week 17 Kids Age:4-14 Week 18 - Week 19 ALL DAY Week 20 Week 21 Week 22 Week 23 Adults Age 15+ Week 24 Week 25 Week 26 Week 27 Week 28 Week 29 Week 30 Week 31 Week 32 Week 33 Week 34 Week 35 Week 36 10.0% 12.0% 14.0% 16.0% 18.0% 20.0% 0.0% 2.0% 4.0% 6.0% 8.0% Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 TOTAL TV Week 8 Week 9 Week 10 Ind: Pay Week 11 Week 12 Week 13 PAY VS NO PAY DAY ALL IND: TOTAL Week 14 Week 15 Ind: non-Pay Week 16 Week 17 Week 18 - Week 19 ALL DAY Week 20 Total Indv(inclTotal guests) Week 21 Week 22 Week 23 Week 24 Week 25 Week 26 Week 27 Week 28 Week 29 Week 30 Week 31 Week 32 Week 33 Week 34 Week 35 Week 36 10.0% 12.0% 14.0% 16.0% 18.0% 0.0% 2.0% 4.0% 6.0% 8.0% Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 TOTAL TV