For students entering the School of Business in fall 2012 or later, and for those electing to complete a business minor.
Career Prospects What is Sports This major is ideal for students seeking careers in marketing or sales in sports retail marketing, promotion, Marketing? sport media relations and sport management. Graduates of our program are working in a wide variety of marketing Sports marketing is a business career that involves positions in sports. planning, implementing and controlling marketing activities Organizations such as the National Football League in all types of sporting venues. To enhance their educational (NFL), National Basketball Association (NBA), National experience, students in the program meet and work with Hockey League (NHL), National Collegiate Athletic professionals who are involved in the business of sports. Association (NCAA) and the Olympic Governing Board – as well as sporting goods manufacturers, corporate sponsors, Why study Sports Marketing at the Palumbo - sport retailers and the broadcast media – are just a sample of Donahue School of Business? the career paths that are possible for graduates of the sports marketing program We designed a sports marketing program that will prepare you to be able to analyze and address today’s trends Sports Marketing as a Value-Added Second and implement successful sports business practices. Our program provides you with an intensive survey of Major
marketing techniques and promotional strategies, which The Sports Marketing curriculum compliments a cover the marketing mix, new product strategy and services, number of other majors in the Palumbo-Donahue School, such interactive promotions, event marketing and value-added as marketing, entrepreneurship and finance. marketing.
As a sports marketing major you will explore strategic (continued on reverse) marketing concepts and learn sales management, product development and marketing research techniques, while building the skills that will enhance your employment opportunities. Oral presentations and written reports will help you develop the necessary communication skills to succeed in the marketing field, and an emphasis on case studies will deepen your understanding of the role of marketing in organizations as you develop analytical skills and apply fundamental marketing concepts.
Palumbo-Donahue School of Business 705 Rockwell Hall 600 Forbes Avenue Pittsburgh, PA 15282 412-396-5702 [email protected] www.duq.edu/business Courses
Course Prerequisites Semesters Offered REQUIRED COURSES (18 Credits) MKTG 373 Sales Fundamentals MKTG 271 (can be concurrent) Fall, Spring MKTG 374W Research Applications in Marketing MKTG 271, STAT 284 Fall, Spring SPMK 376 Sports Marketing and Promotion MKTG 271 (can be concurrent) Fall, Spring SPMK 377 Sports Management MKTG 271 Fall, Spring SPMK 473 Sports Sales and Revenue Generation MKTG 373 Fall, Spring SPMK 477W Strategic Sports Business MKTG 373 and 374W Fall, Spring SPMK 376 and 377 COMMUNICATION COURSES (6 Credits) JMA 434 Media and Sports Fall JMA 436 Media Sports Relations JMA 434 Spring ELECTIVES (6 Credits) MKTG 471 Services Marketing MKTG 271 Spring *MKTG 473 Sales Management MKTG 373 Fall, Spring MKTG 476 Product Management MKTG 271 Fall, Spring MKTG 479 Retail Management MKTG 271 Fall, Spring *SPMK 378 Event Marketing and Planning MKTG 271 Fall, Spring SPMK 470 Legal Environment of Sports BLAW 251 Spring Management and Marketing BUAD 401 Business Administration Internship 60 credits & two major courses completed Fall, Spring, Summer ECON 419 Sports Economics ECON 201 and 202 TBD MATH 110, 111 or 115 *Highly recommended
Recommended Sequence
Fall Semester Spring Semester Junior Year 373 Sales Fundamentals 374 Research Applications in Marketing 376 Sports Mktg and Promotion 377 Sports Management 434 Media and Sports 436 Media Sports Relations
Senior Year 473 Sports Sales and Revenue Generation 477W Strategic Sports Business Elective Elective
Special Notes: The electives can be dropped from this major when paired with a second major or a minor. Only one internship may be counted as a Sports Marketing major elective.
GPA Requirements
Minimum GPA of 2.5 in major and 2.0 in minor.
A Minor in Sports Marketing
Students can earn a minor in Sports Marketing by completing MKTG 373, SPMK 376, SPMK 377, SPMK 473.
It is the responsibility of the student to know both University-wide graduation requirements and those of the major field of study and to meet all requirements satisfactorily for graduation.
This information is subject to change and this publication cannot be considered an agreement or contract betwe en the individual and the School. The A.J. Palumbo School of Business reserves the right to alter or amend the terms, conditions and requireme nts and to eliminate courses as necessary. Students should consult on a regular basis with their advisor for spe cific information related to their major and/or minor requirements. Rev. 2/15 Palumbo-Donahue School of Business 705 Rockwell Hall 600 Forbes Avenue Pittsburgh, PA 15282 412-396-5702 [email protected] www.duq.edu/business