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THURSDAY, JUNE 18, 2015

Radio’s epic programmatic milestone. The radio industry’s foray into programmatic ad sales has reached a considerable milestone: 212 million listeners can now be reached through ad campaigns placed on Jelli’s automated ad exchange. Based on comScore’s April 2015 rankings, that’s comparable to the U.S. reach of Facebook. The addition of many iHeartMedia stations to a platform that already housed ad inventory from Entercom, Emmis, Townsquare Media and the rep firm Focus360 added substantial bulk to the number, with still more iHeart stations expected to come aboard this summer. San Mateo, Calif.-based Jelli uses hardware installed at participating stations that is integrated with their broadcast playout systems. The technology enables national buyers to place automated buys and track where and when their spots run in real time. Hundreds of national campaigns have been placed through the platform from advertisers that typically buy network radio, such as Walgreens, Home Depot, H&R Block, Staples, Pepsi, JC Penney and Experian. Many of the biggest agencies are using the system, including OMD, Havas, Group M and Carat. While the 212 million-person metric is impressive, the amount of ad inventory broadcasters have made available on Jelli is relatively small. CEO Mike Dougherty estimates it to be a low single-digit percentage of total radio inventory. But it includes prime inventory that can be bought across standard radio dayparts.

Programmatic this close to more targeting. Agencies first and foremost want two things from radio—easier-to-buy ad inventory, and data-driven audience targeting that goes beyond traditional age and gender demos. Jelli CEO Mike Dougherty says his company’s programmatic effort already offers the first, and that more enhanced ad targeting and campaigns that can be initiated by the weather and other triggers will be available later this year to take care of the second. Unlike the automated platforms used to buy digital display advertising, radio’s version of programmatic ad sales doesn’t include auction-style, real- time bidding. But it does automate ad-buying and has begun to align the medium with the digital selling process. The ability to reach 212 million listeners in their car and throughout the day via one platform—a blockbuster number Jelli now boasts of its automated ad exchange—could help marketers better understand the “hidden story” of radio’s considerable scale. “A lot of buyers forget how big radio is,” Dougherty tells Inside Radio. “It compares very favorably with the largest digital players from a reach perspective.” Another upside, he says, is the ability to more easily buy radio as part of a media mix strategy rather than having to purchase it separately. “It breaks down silos and combines the power of the web with the massive reach of broadcast,” Doughtery says.

No Loozas as music fests deliver prime marketing. Radio stations are capitalizing on the summer music festival season by staging outdoor concerts in venues large and small. And new research from Nielsen shows there are plenty of hooks for sponsors, allowing broadcasters to supply NEWS INSIDE >> maximum bang for the bucks. Among the key findings: 82% of festivalgoers have a mobile or smartphone, and 74% use it as their primary way to listen to music, making TV Adds Global cellphone brands and providers obvious targets for sponsorship. Energy drinks and Distribution Partner adult beverages also rate well, as more than one in five festivalgoers consume energy

[email protected] | 800.275.2840 PG 1 NEWS insideradio.com THURSDAY, JUNE 18, 2015 drinks, translating to 32% more than the average consumer. Of-age event attendees are 13% and 4% more likely than the average American aged 21 and over to drink tequila and imported beers, respectively. Clothing and shopping also score high with the summer festival crowd: more than half (54%) of those top music fans have been to the mall in the last month. Casual apparel and sneakers are popular overall among this group, with 24% having bought footwear in the past three months. These festivals can also help drum up business among digital offerings and on-air products, as festival fans are 84% more likely than average Americans to stream music through an app during a typical week. They’re also highly likely to use social media and photo sharing. And the opportunities to reach users doesn’t end at ticket collection—Nielsen says 28% of festival fans can’t attend a show but would like to, creating opportunities to deliver music on a streaming or on-demand basis through apps or mobile Web. On average, about 32 million people attend at least one festival each year, and 46% of those attendees are millennials aged 18-34, according to Nielsen. The new data is based on respondents who expressed the intention of attending at least one of the 35 music festivals listed in Nielsen’s Music 360 U.S. study.

Nash TV adds global distribution partner. A new partnership with streaming video service Quello Concerts will help spread ’s Nash TV channel from Nashville to a global audience. An app-based subscription service, Quello offers a large library of full-length concerts from Bob Dylan to Bob Marley to Frank Sinatra available for on-demand streaming. The alliance with Cumulus add Nash TV’s content to Quello’s streaming platform. Quello is available on smart TVs, mobile devices, game consoles, and connected devices like Google Chromecast. The video manifestation of Cumulus Media’s multi-platform country lifestyle brand, Nash TV produces a series of programs, covering everything from style to food to extreme sports — all with a country . Regular programming includes “Nash Nights Live,” “Grits & Hits,” “America’s Morning Show” and “Real Live Performances.” In January Nash TV was picked up by Music Choice’s multi-platform network. Cumulus EVP of content and programming says the Quello alliance has the potential to “catapult our distribution into hundreds of millions of households across the globe through the connected TV market.”

FCC approval was final detail in Pandora’s reshape of Rapid City CHR. It took a year and a half for Rapid City’s “Hits 102.7” KXMZ to become Pandora’s first (and only) broadcast radio station. The FCC finally approved the deal last Tuesday, but by then, the pure-play webcaster’s thumbprints were all over the CHR. Last fall, the station began inviting visitors to its website to sign up for separate, locally-targeted Pandora channels such as Rapid City Rocks Hard and Hits Country Rapid City. The new channels grew out of brainstorming sessions with visiting brass in the time leading up to FCC approval of the controversial deal. Hits 102.7 has been touting its “Powered by Pandora” slogan for months, and after tapping into its listening data from the market, Pandora tailored the digital streams for Rapid City listeners. For KXMZ—a standalone station in a market where most operators own a cluster of them—the add-ons could become a source of advertising revenue. GM Mike Swafford thinks it’s an idea that Pandora someday might like to try in another market, even with a station it doesn’t own. Pandora research is also influencing the music heard on “Hits 102.7,” giving more airtime to songs that earn lots of “thumbs up” pings from Rapid City listeners. It might help the station with concert promoters as well, Swafford believes, because the station can tell them which artists are trending in the market. So far, he says, the playlist has evolved with “subtle” changes. Some music may now stay in the rotation a little longer than it did before. Even rap, once utterly missing from KXMZ’s playlist, is on the beat.

Online radio ad billings surged 44% in May. May was a challenging month for national ad businesses on broadcast radio, but a banner period for webcasters—both broadcasters and pureplays. Based on agency spending tracked by Standard Media Index, national radio business fell 12% in May compared to one year earlier. But online radio ad billings rose a colossal 44%, growing faster than any other sector except social media, which jumped 56%. Altogether, digital advertising

[email protected] | 800.275.2840 PG 2 NEWS insideradio.com THURSDAY, JUNE 18, 2015 kept flying high, up 24% from a year ago. Gains there and from out-of-home advertising boosted the entire media market by 2% last month, compared to May 2014. Newspaper revenues were down 1% while magazines dropped 12%. Television performed better than terrestrial radio, but not by much. NBC was the only broadcast network to show ad growth (+2%). In cable, ABC Family ticked up 16% in May while ESPN, HGTV, the Food Network, AMC and Lifetime were up by single-digit percentage points. SMI says it captures 80% of total national U.S. agency spend exclusively from the booking systems of five of the six global media agency holding groups, as well as leading independents. It reports monthly on actual spending data.

Advertisers like tale podcasts tell. Podcasting may represent only a sliver of the ad revenue pie but marketers using the fast-growing medium consider it a pretty sweet deal. Podcast ad network Midroll says it conducted an anonymous survey of advertisers and discovered that 91.5% say podcast advertising offers good value for the money spent, adding that they reach enthusiastic users who are also active on social media. What’s more, 65% said the podcast ad environment matched or exceeded display ads, and 75% said the same thing when comparing podcast ads to social media. ROI, quality of audience and ad targeting were the top three reasons cited by advertisers for why they place ads in podcasts. Radio is getting hip to podcast’s advertising potential, and targeting podcast ads based on behavioral data and demographics is becoming more prevalent. CBS Radio, PodcastOne, audioBoom and other podcast players dynamically insert ads using third-party providers. PodcastOne founder Norm Pattiz says the number of national brand advertisers buying his network have surged from six to 46 during the past two years. He expects to end 2015 with a 50-50 ratio of direct response to brand advertisers. Still, estimated annual revenue for the podcast space remain comparatively modest, ranging from as high as $60 million to as low as $34 million.

Maryland casino is seen as a good bet for Radio One. Blackjack, roulette, even the slots are all a good bet for Radio One. That’s according to CEO Alfred Liggins, who says the company has kicked in a $5 million investment into MGM Resorts’ planned 23-acre casino and hotel complex in Prince George’s County, MD. “We believe that it’s the start of a great partnership with them and just another effort on our part to use our platform to build value in other areas,” Liggins said on a conference call with analysts, noting the resort will be in a county that the U.S. Census Bureau says is 65% African American. The deal calls for MGM to use Radio One’s stations in Washington, Baltimore and Richmond to promote the casino for five years after the doors open, an event currently scheduled for July 2016. Radio One has the option of investing another $35 million in an arrangement that will ultimately give it a stake of about 6.6% in the casino after three years. Terms of the deal include a “put” clause that gives Radio One the option to force MGM to buy out its stake whenever it chooses. “It’s a relatively low risk and high return effort,” Liggins said. Radio One is already doing business with MGM in Detroit, where it also owns a casino.

Mobile is dialed in as email marketing winner. Your ever-trusty email has long been a primary path for radio stations to communicate with loyal listeners, be it through listener clubs or station newsletters. But with mobile’s role in messaging increasing by the second, the need for station emails to be mobile-optimized has never been greater. Mobile accounted for 45% of email clicks in Q1 2015, up 10% from the previous quarter, according to a new report from email marketing provider Yesmail. That growth is particularly telling, given that mobile activity has frequently leveled off or declined after the holiday season. If mobile continues to grow, it would indicate an important shift in the way consumers are accessing email marketing. In addition, mobile devices could account for as much as one-third of all revenue generated through email marketing by the end of 2015, according to Yesmail’s Email Marketing Compass report. Mobile emails already account for 22% of all email- driven revenue, up 15% from Q4 2014. “The smartphone has forever shifted the consumer’s path to purchase and has become the new normal,” says Michael Fisher, president of Yes Lifecycle Marketing. Click-to-open (CTO) rates on mobile devices are also on the rise. Quarter-over-quarter, mobile CTO increased 8.5%, while desktop CTO declined 8.6%.

NextRadio makes business section of L.A. Times. A prominent story in the Los Angeles Times is giving NextRadio its

[email protected] | 800.275.2840 PG 3 NEWS insideradio.com THURSDAY, JUNE 18, 2015 highest profile consumer press coverage yet. Carrying the headline, “Can NextRadio app help make radio relevant for a digital audience?”, the business section story provides an overview of the mobile app that wakes up FM receivers on a growing number of smartphones. The article begins with the crack Bill Maher made after Apple announced it was using people instead of algorithms to new streaming channels. Apple should be congratulated for “inventing radio,” Maher quipped. “But the radio industry isn’t laughing, because it needs to hold on to young listeners who are spending more time with digital devices to hear their favorite songs and artists,” TV/media reporter Stephen Battaglio writes. The story details the app’s advantages: the ability to listen to radio without using cellular data; access to album art and other graphic elements; a “live guide” showing what music is playing now across the local radio dial; and links to buy song downloads or to access local concert info on artists as they are broadcast. The piece plays up the public safety value of being able to access over-the-air radio broadcasts on ubiquitous smartphones during an emergency. It also describes the NextRadio initiative in the context of the overall state of radio which it says “has held up reasonably well against the massive array of media choices that consumers have in the digital age.”

Cox aligns radio & TV for Tulsa digital push. Cox Media Group wants local businesses in Tulsa to think of the company as the ideal spot for digital one-stop shopping. The company’s radio and TV stations in the city have come together in a new alliance with Cox Media Inc. to market digital services to local advertisers. The freshly minted Cox Local Solutions marries the digital offerings of the company’s five radio stations and two TV stations with Cox Media Inc., the sales division of parent Cox Communications. The goal—to make it easier for advertisers to buy local and national digital advertising with one point of contact. Heather Boethin will manage Cox Local Solutions, overseeing the market’s digital sales, assisted by a team of digital marketing specialists from Cox corporate headquarters in Atlanta. Boethin, a digital specialist, joined CMG in 2007 as a radio account executive. She was promoted to local sales manager in July 2013 and given the challenge of leading digital sales for the radio cluster. In December 2014, she was promoted to digital sales manager with a focus on collaborating with her Tulsa TV and Cox Communications counterparts. CMG Tulsa radio VP/GM Dan Lawrie calls the unified digital shop “a first” in the market, one that offers Tulsa businesses “a unique combination of digital assets and customized solutions to maximize their digital presence.”

Krenn returns to Pittsburgh morning radio. Veteran Pittsburgh radio personality Jim Krenn is returning to morning drive in the Steel City. Best known for a 24-year stretch at rocker WDVE (102.5) that ended in early 2012, Krenn joins Steel City Media hot AC “Q92.9” WLTJ, paired with his podcast cohosts Terry Jones, Mike Wysocki and Mike Sasson, along with middayer Debbie Wilde. Along with producing his No Restrictions podcast, Krenn has been doing stand-up comedy in Pittsburgh and Los Angeles. His new show, he tells the Pittsburgh City Paper, will be like “’Saturday Night Live’ or ‘Second City’ on the radio.” Krenn’s brand of comedy revolves around a cast of fictional characters and he says he has some new ones to let out of the bag. They include a regular caller from the Crying Cow Vegan Butcher and Ryder Smoov, an Uber- battling jitney driver.

KSAN rebrands to salute Warriors win. San Francisco’s “107.7 The Bone” KSAN thankfully came up with a better way to celebrate the Golden State Warriors NBA championship than subjecting listeners to nonstop airplay of Scandal’s “The Warrior.” The classic rock station is instead calling itself “1-0-Stephen-Stephen The Bone” in honor of regular season MVP Stephen Curry. KSAN is also marking the team’s first championship in 40 years by playing “three-point shots of rock” – three songs in a row from the same artist. It’s the second Cumulus station in as many days to do the temporary rebranding tactic to honor a hometown team’s championship. Modern rock sister WKQX, Chicago (101.1) yesterday re-imaged as “101WCoachQX” to seize on Windy City exuberance over the Blackhawks Stanley Cup victory. A new logo includes the signature mustache of Blackhawks coach Joel “Coach Q” Quenneville.

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S A L E S

Tennessee – Prospect Communications files a two-part deal to buy four country stations from two companies for $1.335 million. In the first part of the deal, Prospect is buying country “Kix 106” WKSR-FM, (106.7) and “Classic Country 1370” WDXE, both licensed to Lawrenceburg, from Lakewood Communications. In the second part, Prospect picks up AC “Mix 98.3” WDXE-FM, Loretto and country “Kix 106” WKSR, Pulaski (1420) from Pulaski Broadcasting. WKSR is simulcasting the “Kix 106” country format from Lakewood’s WKSR-FM. Prospect has been operating WDXE under a local marketing agreement since April 13. Prospect already owns a country-formatted FM and a classic hits AM in Lawrenceburg. While the deal marks Lakewood’s exit from radio, Pulaski Broadcasting will still own two stations in .

Oklahoma – Key Plus Properties files to buy a trio of Christian CHR/rock stations in the Tulsa market from ABS Communications for $800,000. The deal include Chelsea-licensed KTFR (100.5), Taft-licensed KCXR (100.3) and Locust-Grove- licensed KEMX (94.5. ) Deal terms call for a deposit of $80,000 with the balance due at closing. Key Plus owns regional Mexican KXTD (1530) in the market. Broker: Doug Ferber of DEFcom Advisors for seller

Mississippi – Alpha Media moves to expand its presence in the Jackson, MS market as it files to buy the currently silent Tallulah, LA-licensed translator K278CF at 103.5 from SSR Communications for $200,000. The deal also includes a construction permit authorizing to move the translator into the Jackson market, where Alpha owns four stations.

New York – Pamal Broadcasting files to buy the construction permit for the Colonie, NY-licensed translator W263CG at 100.5 from Ed Levine’s Galaxy Communications for $135,000. Pamal has made a $6,750 deposit with the balance due at closing. Broker: Frank Boyle (for seller)

Ohio – Radio.com, LLC files to buy the construction permit for the Cleveland-licensed translator W229CG at 93.7 from Youngers Colorado Broadcasting for $90,000.

Indiana – Talking Stick Communications files to purchase the

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Warsaw-licensed translator W259BJ at 99.7 from Progressive Broadcasting System for $60,000. The application indicates that Talking Stick will use W259BJ to relay its news/talk “1480 News Now” WRSW Warsaw, IN.

Georgia – Radio Statesboro files to buy a construction permit for the Statesboro-licensed translator W245BW at 96.9 from Edgewater Broadcasting for $27,500. Radio Statesboro has made a $2,750 deposit with the balance due at closing. It has also filed to move the translator to 107.7, where it plans to relay news “1240 AM News” WWNS.

Illinois – Miller Media Group files to buy the construction permit for the Effingham-licensed translator W234CE at 94.7 from the Cromwell Group for $25,000. Miller has made a $2,500 deposit with the balance due at closing and plans to use the translator to rebroadcast news/talk “The Big 870” WTIM. Miller’s offer is contingent on FCC approval to relocate the translator to a site of its choosing and it will pay the costs for the move.

Washington – James A. Dalke files to buy the Kirkland- licensed religious teaching KARR (1460) in the Seattle market from Family Stations for $3,000 with the total sale price due at closing. This is Dalke’s first station. Family Stations will retain the KARR call letters. Since the start of the year, the non-profit has cut deals to sell stations in Sacramento and Rapid City, SD along with a translator in Gillette, WY.

C L O S I N G S Portland, ME — Educational Media Foundation closes a $925,000 purchase of contemporary Christian WMSJ, Freeport, ME (89.3) from Bethesda Christian Broadcasting. EMF has converted the station’s contemporary Christian programming from its previous “Positive FM” brand to the network’s contemporary Christian “K-Love” format. EMF already has stations in the Bangor and Augusta markets in Maine.

Colorado — iHeartMedia closes a $25,000 deal to buy the Loveland, CO-licensed translator K297AK at 107.3 FM from Vic Michael’s Mountain Community Translators. K297AK currently simulcasts IHeart’s KXBG-HD2 AC “Sunny 107.3.”

California — St. JIPP Educational Media closes a $15,000 purchase of the Brawley, CA-licensed translator K227BN at 93.3 FM from First Ventures Capital Partners The translator will be used to simulcast the new low-power station KCJP- LP, El Centro (95.7).

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[email protected] | 800.275.2840 PG 6 CLASSIFIEDS insideradio.com THURSDAY, JUNE 18, 2015 SENIOR VP OF SALES, NATIONAL SALES MANAGER - ATLANTA ALBANY NY Rare opportunity for a seasoned professional to work for our World class company in one of the country’s most desirable markets, iHeartMedia is seeking a Atlanta, GA. dynamic sales and business development leader on the We’re looking for an exceptional National Sales Manager for the East Coast to take media and CBS Radio Cluster which includes one of the nation’s top National entertainment markets to the billing radio stations, WVEE. You must have a minimum of three next level. years of national sales experience and a demonstrable track record of revenue and share growth with agency, direct and event sales to The SVP Sales is responsible for attain sales goals. The position requires problem solving skills, revenue growth for iHeartMedia a track record of developing and enhancing relationships as well broadcast, digital, and live as the ability to proactively drive revenue. The ideal candidate is entertainment products. The a strategic thinker who is able to clearly communicate the story of ideal candidate will drive and the stations and effectively package spots, Digital, NTR and events. manage the short and long Experience with News Talk and Sports format is ideal. term strategy, new business development and account service efforts via aggressive account development strategies and capabilities. To apply, visit our career center at www.cbsradio.com CBS Radio is an equal opportunity employer. The successful candidate will focus on short and long term RADIO ADVERTISING SALES - PORTLAND OR strategy, communicating and executing the vision, forecasting Oregon’s 2014 Radio Station of the Year, News Talk 860 KPAM, trends, capitalizing on new and sister station Sunny 1550, are seeking Portland’s next great radio and future opportunities, new Account Executive. If you know how to build long-term relationships business and with small to mid-size business owners, care about bringing results to revenue growth those businesses, and can do it without ratings, then KPAM and Sunny including leading could be your next home. The successful candidate will be motivated and developing a with high integrity and a strong desire to win and make a good living. strong sales and Experience in broadcast media sales is necessary. KPAM and Sunny are sales management two locally-owned radio stations offering excellent benefits and above team. average compensation plans in an employee focused environment. We are an equal opportunity employer. Qualified candidates, CLICK HERE to apply. Please send resume to our GSM: iHeartMedia is an Equal [email protected] Opportunity Employer. No phone calls please. E.O.E.

SALES OPPORTUNITIES - FLORIDA Cumulus Media is currently searching for recognized performers to drive sales in our Florida markets… Melbourne, Fort Walton Beach/Destin, Tallahassee and Pensacola.

Are you a top performing sales professional looking to join a growing media company that offers progression and is attracting some of the best talent in the business? Do you desire a sunshine belt market where you can apply your talents? As a sales person for Cumulus, we provide our teams with a great product to sell, superior training, and a “best in class” sales system that supports business development and rewards performance. Please submit resume to: [email protected]. All submissions will be kept in the strictest confidence. Equal Opportunity Employer.

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