Knocking on Lady Luck's Door

Betting in Kenya

Knocking on Lady Luck’s door Walk into cyber cafes in several parts Walk into cyber cafes in several parts of show tickets. The players bet in confidence knowing the country and you will find groups of Betting may be exciting and socially that the law supports their activities and of the country and you will find individuals huddled over a computer to engaging. For those who enjoy taking guarantees fairness to all parties involved make bets. They follow keenly what is risks, the propensity for risk associated in betting. The registered betting firms are groups of individuals huddled over a happening in the sports world as well as in with betting may be both stimulating and generally reputable operations. computer to make bets casino games to gain that edge. challenging. The Betting, Lotteries and Gaming It is also noteworthy that over the last For others, betting is stimulating due Act, Chapter 131 of the Laws of Kenya, By EVANS ONGWAE five years, scores of betting and gaming to the challenge of estimating potential is the Act of Parliament that provides for [email protected] firms have opened shop in Kenya, giving wins and losses, especially with sports the control and licensing of betting and ecently, some Kenyans hit local the betting public more choices. betting and horse racing. Overall, people gaming premises; for the imposition and headlines for winning jackpot Betting is the lawful placement of bet for a variety of reasons, whether for recovery of a tax on betting and gaming; millions. They had tried their a wager or bet on the outcome of an a break from their daily lives, the thrill of for the authorising of public lotteries; and luck at betting and Lady Luck uncertain future event for a prize. the chase, or the challenge of beating the for connected purposes. Rhad smiled on them, some at their first Betting may be considered a recreational odds. Every individual bets for different Betting has brought benefits to attempts and others after several tries. outlet, similar to other entertainment and reasons and will derive pleasure from the society. One of the most important is the These individuals know from their leisure products and services. Those who activity according to his or her own utility employment of the multitudes of people experience that betting can earn you a participate in betting activities do so yardstick. worldwide. fortune if not a reasonable amount of voluntarily, and in return receive intrinsic Modern communication technology The Government benefits by apply tax money. benefits from their consumption. If platforms – the Internet and the mobile to the betting providers’ take, and in some Other than these big time winners, consumers are betting for entertainment phone – offer these potential consumers instances, by issuing exclusive off-track thousands others have been taking home purposes, they are purchasing betting just convenient and inexpensive access to betting licences in return for premium tidy but not headline-grabbing sums. as they would purchase cinema or music their favorite betting sites. payments. Chance for instant luck through live betting If you are looking for a comprehensive Nairobi to Kisumu, Mombasa to Thika. These website providing betting for Soccer, comfortable lounge style shops provide free Cricket, Basketball and lots more in excess of viewing of sports channels. 15 different sports, then LUCKY2U Sports Bet General Manager Daniel Masi says that is where you can find it. Lucky2U is guided by great customer service Lucky2U is one of the older operators, through instant pay-outs and live betting established in 2010. It provides diverse provision (where punters place bets during betting options through its website, matches) on an interactive easy-to-use online www.lucky2u.co.ke. In addition to being platform. available online with very many different He’s enthusiastic about the steady growth of market options that include Over and Lucky2U. The company will soon launch mobile Under, Handicap, Mix Parlay, Double Chance, betting platform, which is expected to operate Correct Score and more, Lucky2U also has a on USSD service. Mr Masi insists that this will chain of shops throughout Kenya – from provide punters with a better user-friendly interaction when placing bets on markets offered on SMS, such as mix parlay and single bets. Masi further states that what sets the company apart in the market is not only the instant pay-outs, which is known to be within 30 seconds of request barring any technical hitch, but the live betting provision. With the catchy “It’s Live, It’s Hot” tagline, it is easy for one to be convinced of placing bets during matches, owing to the gratification of knowing results as soon as the match ends. Betting in Kenya

On course to score big in Africa By MILLICENT MWOLOLO SMS on their short code 29029. [email protected] The main focus for Betway games is soccer, perhaps following the fact he Betway Group is a leading provider that soccer is the most popular sport of first-class entertainment across worldwide. In Kenya, this is particularly true, where the passion, excitement and Tsports betting, casino, bingo and interest in soccer is unmistakable. Betway, poker. Launched in 2006, the company being the principal sponsor of West Ham operates across a number of regulated online United in the English Premier League, is also looking at every opportunity to markets and holds licenses in the UK, Malta, sponsor a local football team in Kenya. Italy, Denmark, Spain, Belgium, Germany, Within the next five years or so, Betway Kenya and now Uganda. Based in Malta and plans on being the biggest sportsbook in Kenya, and perhaps even Africa, giving Guernsey, with support from London, Isle of their customers the best experience and Man, Stockholm and Cape Town, the Betway ability to best enjoy their products. Even though Betway is an international brand, team comprises over 1,000 people. they look to customise to the markets that they enter. Betway is the official principal sponsor Despite the fact that Betway has been in of English Premier League football club the Kenyan market for four months, they West Ham United, the UK Premier League have already made several millionaires Darts and the UK Snooker Championships. and large jackpot winners. The way that Three Betway winners at the cheque handover. From left: Austine Nanga, Emily They were also the title sponsor for last these wins have impacted their lives is Khisa and Phantom Omosa share the KSh8.5 million Jackpot. year’s world title boxing fight between uplifting and heart-warming. Carl Froch and George Groves held million in jackpot prizes and a combined “I will no longer be a tenant. In a few at Wembley Stadium. Additionally, to Betting and winning options for Kenyans 25 million weekly. The Jackpot games months, I will have a proper roof over my provide customers with expert insight are based on match-result bets, which head,” Lameck Ogot, the elated father into sports, Betway has partnered with a Betway offers a wide range of betting and pay out on Saturdays; and then there’s of three, said of his dream-come-true number of sports ambassadors, including winning options for Kenyans. For instance, the Betway Bonanza – the only midweek Jackpot win. Austine Nanga plans to use sports journalist Sarah Stirk and ex- there are multiple soccer markets where jackpot based on correct scores – every the money he won to boost his father’s England rugby player and England team customers can win big off small bets, Wednesday. business. He says: “It feels great to win. captain, Mike Tindall. with a low minimum bet that caters for Betting on Betway is simple. The It’s the best day of my life.” Emily Khisa has Registered in Kenya in 2015, Betway everyone and maximum pay-outs per company has a customer-friendly interface serious homemaking plans, stating, “I will prides itself on providing its customers bet that are above the industry standard. on their website, www.betway.co.ke, and use the money to build a house for my with a bespoke, fun and informed betting Betway Jackpot games offer more than 10 customers can also bet conveniently by husband and my child.” experience, supported by a safe and secure environment. The company is fully licensed in Kenya, and is penetrating further within the African region, with Zambia, Uganda, Ghana and South Africa added to its list of licensed African countries to date. As well as this, Betway has continuous ambitions to expand into many other countries. Betway recognises that Kenyans are happy to engage with credible brands, who pay on time all the time. The company, to further integrate itself into the Kenyan landscape, is also looking for ways to invest in social uplifting in the country. A full year has been planned for this in 2016.

Registered in Kenya in 2015, Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a safe and secure environment. Winners of the lucky draw promotions Edison Inganga (left) Lameck Ogot correctly predicted 11 out of 12 of the and Martin Muyendi (right) with Hellen from Betway. Jackpot games, winning a bonus prize of KSh800,000. To register SMS Accept to 29029

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BCLB 026026 | M-Pesa Paybill: 880185 Betting in Kenya

Sports betting gaining the numbers, and here’s why By EVANS ONGWAE In recent years, thousands of Kenyans people generally love to gamble. pastime for many throughout human [email protected] not content with only watching their The third reason stems from the love of history, and there are probably more favourite teams or players in action, took sport itself. In modern culture, people no people than ever that enjoy it these days. enya is a sports powerhouse as to sport betting, and a good number of longer go to war and battle one another This is mainly because placing wagers on evidenced by its stellar rugby, them have been “smiling all the way to just for the sake of showing strength. sporting events has never been easier athletics and cricket performances. the bank,” as often said. Instead, they enjoy competition through than it is today, thanks to the power of K Sport betting is easily one of the most the safer medium of sport. From football technology. On global sports arenas, Kenyans popular of all gambling activities, and through to boxing, many identify with a It is easy to get started with sports have at times delivered scintillating there are several reasons why. favourite team or a champion who means betting. There is definitely a lot The biggest is the fact that it is something to them based on either prospective players will need to know if performances to leave the world genuinely possible to win money if you location or some shared attributes. they want to be truly successful, but the admiring them. know what you are doing. Secondly, Sport betting has been a popular basics are pretty straightforward. Just bet with more chances of winning JustBet.co.ke is a fast-growing betting firm. It Customers can bet on a variety of sports taken, and so on. offers customers both live and virtual bets and – both national and international. There is Successful punters get instant payouts great odds to win more money per game. soccer, basketball, tennis, hockey and snooker directly to their Mpesa accounts upon withdraw Live betting is about games played on fields, to bet on. Thus, more games are available to request. Virtual bets can be made whereas virtual betting refers to placing bets on customers, increasing the chances of winning. With more than 200,000 registered members computer-generated games. JustBet also offers special bets where since it commenced operations mid last year, throughout day and night Virtual bets can be made throughout day and customers can bet on other match statistics JustBet is arguably the fastest growing betting from wherever a customer has night from wherever a customer has Internet. apart from the final scores. For example, bets firm in Kenya. The firm is fully Kenyan-owned Internet. The minimum amount The minimum amount per virtual bet is Ksh20, can be placed on whether a game shall result and uses locally developed software. while the maximum amount is Ksh20,000. For in a red card or not; the number of yellow cards With a 24-hour customer service, JustBet per virtual bet is Ksh20, while the live bets, the lowest amount is Ksh100 and the in a certain match; the player(s) who will score; ensures smooth betting for customers maximum amount is Ksh20,000.” highest Ksh20,000. and the number of corner kicks that will be throughout day and night.

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Where big wins are made and jobs are created By EVANS ONGWAE and most successful betting and gaming [email protected] operators. Betin Kenya’s products include live the bets and withdrawing cash have The GoldBet group operates brands and pre-match sport betting on largest never been easier. Players can open their enyans should do their homework well across Europe and Africa, with its directors selection of markets in Kenya, covering accounts by sending the word JOIN to and bet with their heads as opposed offering a combined experience of over all major and small leagues sport events. 29456. It is as simple as that. 150 years in the gaming industry. Under It also offers casino, virtual betting, and As part of the gambling industry, Betin to their hearts to stand a chance of the GoldBet brand, the group has online most importantly, Betin Kenya’s Football Kenya is making a significant contribution K Jackpot – “Where Big Wins are Made Easy” to the economy, supporting thousands winning big. That is the advice from Betin operations throughout Europe and a of jobs and generating high amounts Kenya, a leading bookmaker that has already licensed retail network of 1,000 shops – according to the firm’s tagline. across Italy, making GoldBet the largest Betin Kenya’s first Jackpot winner won towards the gross domestic product made some Kenyans millionaires. operator in Italy. Sh10 million only two weeks after the (GDP). This trend is likely to continue to The Group has now expanded to Africa, Jackpot had been launched. Betin Kenya’s thrive well into the future. Said Kinyanjui Kimani, the firm’s with its first product launching in Nigeria. Football Jackpot operates at least once In Italy with a 1,000 shops, the GoldBet marketing manager: “Betin Kenya not Under the brand Bet9ja, GoldBet offers a week. It covers fixtures from some of Group employs over 6,000 people. In only offers the most competitive odds on both online and offline sports betting the most popular football leagues in the Nigeria, it has 4,000 shops (direct and on a the market, but also covers the largest and gaming products, and now has a world, such the English Premier League, franchise basis), and employs directly and selection of markets, both pre-match and retail network of over 4,000 shops across Champions League, La Liga and Serie A, indirectly, about 15,000 people. live. Our maximum payout for a single bet Nigeria. to name a few. Players can bet as little as The firm is opening the first Betin Kenya is by far the highest in Kenya, currently It is now licensed in Zambia with a Sh100 with the chance to win millions, shop on Koinange Street, opposite City standing at Sh10 million. Together with Sports betting and gaming license, and making Betin Kenya’s Football Jackpot Market. The shop will cover both live and exceptionally easy to win Betin Kenya’s in Uganda, where the company has been exceptionally appealing and easy to win. pre-match betting, virtual dog racing, Football Jackpot, we are proud to present awarded an Exclusive National Lottery When the firm introduced SMS betting, horse racing, virtual football and even all these benefits to our clients.” License and a Sports betting and Gaming it proved a game changer to customers. lotto. Players are invited to visit the shop, Betin Kenya is part of the GoldBet license. The firm is about to open three Players no longer need to be connected to watch the games, place some bets and Group, one of Europe and Africa’s largest initial shops there. internet in order to play. Joining, placing enjoy the winnings.

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