d:\scanned\789.tif Page 1 The College of Engineering and Graduate School A Six-Day Intensified Short Course for Engineers and of Business Administration, UCLA, Managers March 18-23, 1968, at the University of California, Los Angeles Campus and University of California Extension, Los Angeles, announce the 14th annual offering of The Course begins with an orientation dinner Sunday evening, March 17, in the Student Union Building on the UCLA Campus. Regular activities of the Course are held from 8:00 a.m. to 6:00 p.m., Monday, March 18, through Saturday, March 23.

THE 1968 ENGINEERING FEE: $450 (payable AFTER ACCEPTANCE - please do NOT send money with application) includes all textbooks and class- & MANAGEMENT room materials, six luncheons, one dinner. COURSE OBJECTIVES preparing himself for greater responsibilities. Each partici- pant chooses one class in each of four daily instructional The Engineering and Management Course is an intensified periods. Twenty-four subjects of instruction are offered. On six-day program designed to contribute to the professional Sunday, March 17, final registration and an orientation din- development of engineering and management personnel. ner in the Student Union Building on the UCLA Campus The program provides a full time schedule of instruction and begin the program. Regular activities of the Engineering and study in a university environment. The course is planned to Management Course are held from 8:00 a.m. to 6:00p.m., help the individual increase his effectiveness in the design, Monday, March 18, through Saturday, March 23. A detailed installation, and administration of systems which coordinate schedule of classes is given on page 23 of this brochure. men, materials, machines, and money. Special emphasis is given to the improvement of communication and to under- standing of human relationships. An unusual opportunity is REQUIREMENTS FOR PARTICIPATION offered to engage, both formally and informally, in a chal- lenging interchange of knowledge and experience with mem- There are no formal educational requirements for participa- bers of the instructional staff and with other participants in tion in the course. A desire to contribute to and benefit from a full interchange of knowledge, ideas, and experience is the program. considered to be more important than formal training. CHOICE OF PROGRAMS The fundamentals, techniques, and practices offered in the classes available in the Engineering and Management Course Regardless of his position or organization, each individual are applicable to both large and small organizations and to attending the course will be able to tailor a program to his business, industry, and government. Participants came to own needs. He can personally select classes which will assist attend the program last year from 26 states and 6 foreign him in either improving his current job performance or in countries. A cross section of job titles of past participants includes: SUBJECTS OF INSTRUCTION Assistant Manager Assistant Plant Superintendent The following brief descriptions of class material cannot in- Assistant Project Engineer clude all details. Minor changes may be made to emphasize Chief Engineer new areas in a field or to fit the needs of those enrolled. Each Chief Mechanical Designer class is presented at the same instructional period each day Chief Project Engineer for the six days of the course. Four classes are selected- Contracting Officer Corporate Controller one in each instructional period. Cost Accounting Supervisor Class sizes are strictly limited in accordance with the type Data Processing Supervisor Director of Personnel of class (whether laboratory, discussion, or lecture) so that Director, Quality Control participants may gain the greatest possible benefit. Director of Supply and Transportation Executive Vice President For convenience, a detailed class schedule is given on page General Manager 23 of this brochure. Industrial Engineer Industrial Relations Officer Manager of International Operations Class No. 1 Manager of Maintenance PRINCIPLES OF PUBLIC SPEAKING Manager of Manufacturing Engineering PHELPS in Charge; MEADOR, ROSENTHAL Manager of Organization Planning This class is a concentrated study and application of the principles Manager of Product Engineering governing the presentation of information and the influencing of audi- Manager of Public Relations ence behavior through oral communication. Discussion of public Marketing Manager speaking fundamentals covers the choice and development of subject Mathematician matter, the organization of ideas for optimum clarity, and the delivery Operations Research Analyst of speeches for maximum effectiveness. Other aspects include the Plant Manager projection of the personal image in the public speech, audience analy- President sis and adaptation, and the audience dynamics. Class members partic- Principal Civil .Engineer ipate in several oral exercises. These include speaking to inform, Process Engineer stressing techniques for the most effective communication of factual Ranch Manager content (including the use of visual aids), and speaking to persuade, Research & Development Administrator emphasizing the basic rhetorical principles for influencing belief or Safety Director action on questions of policy. All assignments and lecture-discussions Staff Technical Consultant are oriented toward the uses of oral communication in the business Supervisory Physicist or managerial environment. As a teaching aid, closed circuit television Supervisory Research Chemist is used for two class projects; each participant is able to see and hear Vice President, Production himself in a speaking situation; each speaker receives critical evalua- Vice President, Sales tion of all his speaking performances. The instructor also meets pri- Wage & Salary Administrator vately with members of the class to discuss any speech problems they may have. Class No. 4 GENERAL MANAGEMENT PRINCIPLES O'DONNELL in Charge; CAVE, RYAN Promotion for the technical specialist 'most frequently means move- ment from positions of relatively high degrees of specialization to positions that require less technical application but greater general managerial ability. General management and its application is the subject matter of this class. It is presented in the light of principles underlying the managerial functions of planning, organizing, staffing, controlling, and directing. The class is designed for managers of a wide range of levels and in all types of enterprises who have not pre- viously taken such a course or who desire a "refresher" in this subject area. Class No. 5 LABORATORY IN LEADERSHIP MacLEOD in Charge; DAVIDSON, DRULEY, MONOSOFF, REISEL, VOSEN Through active participation and intense personal involvement in a small sensitivity-training group, this laboratory provides participants The 1968 Engineering and Management Course is held in the Graduate School of Business Administration building on the UCLA campus. with an opportunity to gain a better understanding of themselves and of their impact upon others, of what people are like and why they act Class No. 2 as they do, and of the forces which promote or prevent their effective ELECTRONIC DATA PROCESSING FOR MANAGERS functioning. It is designed to help the participants feel differently- not merely think differently-about the numerous human relations SPROWLS problems they constantly face. This laboratory is recommended for This class is an introduction to electronic data processing especially those who enjoy learning by doing, since there is a high degree of designed for managers without any prior digital computing experience. individual participation and involvement. Conventional lectures and Among the topics to be covered are: functional components of a data discussions are not a part of this experience. Persons taking this labora- processing system, computer programming, computer operating sys- tory who have had close previous personal or working associations with tems, systems design and planning, future potential in various oper- each other should not attend the same section. If this occurs, assign- ating and reporting functions within the business enterprise, and ment to another section will be made. examination of on-line applications. Both small and large computer systems are demonstrated. Class No. 6 THE MANAGEMENT OF INDUSTRIAL RELATIONS Class No. 3 VAN DE WATER LEADERSHIP PRINCIPLES This class covers the following subject matter: industry's method of JASlNSKl operation in the field of industrial relations; the structure of industrial There is a great need today for most managers to understand the relations departments and the handling of disputes; the growth of factors that make for effectiveness in interpersonal relations. To meet labor unionism in America, its patterns of organization and labor- this need, this class considers: (1) The interpersonal leadership management relations, and American industry's philosophy of union- process; (2) What makes for effective leadership? (3) Understanding company relations. It includes study of the growth of industry-wide the individual; (4) Communication: sending and listening; (5) Under- bargaining; problems posed by a mammoth union and company power standing the group; and (6) Introducing change-the individual, group, groups, and a study of solutions; management action in the presence and organization. This class is recommended for those who desire to of union organizing campaigns, a comprehensive view of the law which survey current ideas and methods based on both research and prac- governs this field, studied from a practical case approach. A look to tice. This is a companion class to "Laboratory in Leadership." Although the future, and to our role as managers and employees in a free these classes may be taken separately, many past participants have society-the challenge we face in a world of ideological conflict. Three stressed the value of taking both since they are closely related. lectures by other prominent specialists in the field are included. Class No. 7 Class No. 10 NETWORK-BASED PROJECT MANAGEMENT SYSTEMS (PERT/CPM) ELECTRONIC COMPUTING FOR ENGINEERS ARCHIBALD SPROWLS This class conveys a sound and thorough understanding of the ad- This is a class in the fundamentals of electronic computing'especially vanced project management systems growing out of the nation's designed for engineers without prior digital computing experience. defense effort (PERT) and the construction industry (Critical Path Among the topics to be covered are: basic operations and functional Method). The fundamentals of these systems, their application, opera- components of an electronic computer; programming a computer; tions, and use as management tools are discussed using a recent text computer operating systems; program libraries, subroutines and func- co-authored by Mr. Archibald. The role and usage of the computer tions for engineering applications; special engineering languages; and are explained realistically, and the problems of organization, personnel, on-line systems. Both small and large computer systems are demon- and procedures related to the practical use of PERT and CPM are strated. explored. Advanced network-plan based systems which link time, cost, and manpower estimates and actuals are presented. The class objec- Class No. 11 tive is to provide the manager with a mature understanding of con- MARKETING MANAGEMENT cepts, benefits, and limitations, as well as current and future problem CLEWETT areas. More effective performance of technical specialists and managers on Class No. 8 all levels is possible when they understand the role of the marketing EFFECTIVE MANAGERIAL COMMUNICATION function in the firm, its contribution to the total operating strategy, and its interaction with other functions. Discussions in these sessions DOWNS focus on marketing management concepts as brought out in case To be effective, information must be conveyed clearly and accurately. problems and readings relating to products and services that have If the recipient is confused or misled by poor communication, his high technological inputs. The administrative process approach is subsequent actions may be ineffectual or even disruptive. The size used in considering markets to be served and products or programs to and diversity of modern organizations make the task of maintaining be offered, including servicing problems. Organization for marketing effective interpersonal and interdepartmental communications exceed- is also considered. ingly difficult. This class focuses on the individual's thinking, evaluat- ing, and analyzing, especially as they are related to his communication (speaking-listening-writing-reading) and his other interpersonal rela- tions. Specific patterns of miscommunication are analyzed and corrective measures are offered. Class No. 12 PRODUCTION AND OPERATIONS MANAGEMENT DEMANGATE This class deals with the design and control of production systems used to achieve the objectives of production management: producing a product or service according to specifications-at the right time, in the proper quantities, and at minimum cost. It includes study of the principles and applications of labor cost control, production and inven- tory control, and facilities and equipment utilization. The class is designed to give participants an overall perspective of the functions of production management and the analytical and other techniques used to solve production problems. Illustrative cases and problems are discussed. Class No. 13 ACCOUNTING FOR ENGINEERS AND MANAGERS CARSON Accounting is related to nearly every phase of business management. An understanding of the nature, principles, conventions, and limita- tions of modern business accounting is needed by those concerned with enterprise operations. This class is designed to present the funda- mentals and central problems of modern business accounting (without giving any attention to purely bookkeeping mechanics). Topics covered include fundamental accounting terminology, measurement of periodic business income, the "inventory problem," problems of depreciation measurement, basic principles of cost accounting (including "direct costing"), budget preparation and analysis, profit-volume analysis, and analysis and interpretation of financial statements.

The Course begins on Sunday evening with final registration and an orientation dinner. Class No. 14 Class No. 15 INDUSTRIAL OPERATIONS RESEARCH CASES IN MANAGERIAL DECISION MAKING STILLSON POWELL Operations research provides the manager with the capability of This class emphasizes the case method approach to the study of the solving complex operational problems involving interrelated activities managerial decision making process. Cases range from those dealing within the company. These methods and techniques have now been with basic policy formulation, organization dilemmas in modern indus- successfully applied to such problem areas as production scheduling, trial and governmental environments, inter- and intra-organizational inventory control, processing optimization, marketing, distribution, communications, to analysis of the diverse human behavior problems and competitive practice in most major industrial and business organi- about which the manager must make decisions. The purpose of the zations. This class examines the methods and techniques of opera- class is to provide an environment in which participants, through tions research as it is applied to typical industrial and business prob- group discussions and experience sharing, can develop greater in- lems. Actual case histories of problem solutions are presented, sights into the nature and practice of management and can have an reviewed, and evaluated. A special feature of the class is a workshop opportunity to test and improve their ability to analyze and make "solution" of an operational problem presented by one of the class decisions about problems similar to those encountered in the day-to- members. day performance of their jobs.

Each participant receives specially selected materials for the classes in which he is enrolled. Class No. 16 Class No. 17 INDUSTRIAL PSYCHOLOGY PROFIT MANAGEMENT AND COST CONTROL BRIGHOUSE GARDNER This is a class dealing with applications of experimental and social This class presents a study of problems surrounding profitable opera- psychology to engineering management situations. The group con- tions based on actual experience in all types of industries; how to deter- siders problems in goal-setting, organizing, staffing, and controlling mine, use, interpret, and compare the break-even behavior of any as seen in the psychological perspectives of perceiving, emotion, and company. Among topics discussed are: the break-even concept, break- learning. Perceiving is the central thread of the class with emphasis even analysis arithmetic, time and variable cost factors, capital and on perceptive management. Consideration is given to the appraisal of working capital requirements to insure sound growth. The problems applicants and of subordinates. The ethical questions involved in in coordinating profit potentials and capital requirements, and prob- appraising, in counseling, and in attempting to change the behavior lems covering control of departmental overhead, including engineering of subordinates are evaluated. departments, are covered. Also covered is the important question of direct costing and the problems involved in return on investment. This latter problem covers the final and important coordination of the break-even point and the capitalgraph. Extensive use of examples show how break-even analysis can be used in managerial decisions concern- ing control of overhead determination, of selling prices, bonus plans, labor relations, and retail cost controls. This class helps non-accounting people understand and know how to secure more discerning informa- tion for control of costs and profits, and helps accounting people realize the importance of this requirement in their control presenta- tions. A synopsis is given of financial problems encountered by man- agement, in securing funds from outside sources.

Coffee breaks in the Lounge provide time for relaxation and informal discussions. Class No. 18 MANAGING THE USE OF VALUE ANALYSIS AND ENGINEERING TECHNIQUES MILES The knowledge, techniques, and procedures in the new technology of value engineering are required when it becomes necessary to provide high quality products or services at 25-50% lower cost without de- creasing quality or customer values. New techniques, approaches, and understanding which allow the engineer and manager to deal effectively with such situations are developed in guided individual participation type of study. Methods for determining the requirements of the work, the organization of the men, their pacing, their measure- ment, and the evaluation of the degree of effectiveness are included in this instruction. Class No. 19 TECHNIQUES OF PROBLEM RESOLUTION IN THE BUSINESS CONFERENCE LEATHERS This class is designed for all who take part in the business conference - whether as technical specialists or in managerial capacities. The participant works with practical, tangible techniques for overcoming predictable communication difficulties in discussion. Indeed, the primary class objective is to provide participants with the methods and communicative tools to maximize efficiency and productivity in the business conference. It is recognized that with high-priced tech- nical and managerial talent around the conference table, the central aim of all concerned is the rapid, purposeful, and satisfactory solution of problems. To heighten consciousness of this central objective of the business conference the class provides: (1) A concrete, useful method for the analysis of, and consequent solution of, problems; (2) Specific techniques for reduction of inefficient communication in the business conference; and (3) Procedure for testing the available evidence for relevance and reliability. Discussions in class are video taped as a primary aid in evaluation of the participant's performance. Members of the electronic data processing class tour one of the campus computing facilities.

A variety of foods is offered at the daily buffet luncheons.

A leisurely stroll across campus to the Student Union, where Course luncheons are held in a private dining room. Class No. 20 Class No. 22 DEVELOPING CREATIVITY THROUGH MOTIVATION AND LEADERSHIP LEGAL AND INCOME TAX CONSIDERATIONS IN BUSINESS VAN DE WATER ANDERSON By lecture, case, and discussion approaches, this seminar presents This class presents a review and summary of basic business law. the latest practical information and research results on the creative Consideration is given to legal and tax problems under various forms use of the human mind; "blind spots" to the optimum selection among of business organization. Examination is made of the legal and tax alternative problem solutions, and steps toward overcoming such aspects of business operations and of corporate combinations, sale, "blind spots"; planning the effective use of an individual's executive purchase, merger and acquisition. The role of corporate officers, and professional time; gaining stability of creative work motivation; directors and insiders of a publicly-held company is explored from the determining priorities in the setting of personal, social, family, and legal standpoint. professional goals; scales of relative values for the Engineering Depart- ment and the Company; setting target dates and quantified objectives; human factors: the improvement of innovation, participation, and crea- tivity; and a study of the factors and individual qualities making for effective leadership toward the above objectives. Class No. 21 MANAGERIAL FINANCE ANDERSEN Modern managerial planning and control make considerable use of the techniques of financial analysis and programming to help establish and achieve corporate objectives. The topics under managerial finance include business forecasting, the impact of the federal government's economical monetary policies on business conditions, sales forecast- ing, and forecasting the financial requirements for the individual firm. This class stresses identification of the key problems in managerial finance, techniques of analysis, principles of decision making, and the role of forecasting in financial programming. Considerable use is made of cases, problems, and analysis of current business conditions to illustrate the principles of managerial finance. Attention is devoted to the problems of short term business programming and long term corporate development. This subject matter is relevant to managers of major functions within the firm as well as chief executive officers. Class No. 23 Class No. 24 MANAGEMENT INFORMATION SYSTEMS MANAGERIAL ECONOMICS DRANDELL ANDERSEN Effective management control demands timely and accurate informa- Planning is one of the key manager@ functions which has steadily tion which shows the impact of decisions on the total business, deci- increased in its importance and complexity. Planning usually makes sion criteria which allow rapid response to changing conditions, and extensive use of the principles and techniques of managerial economics organizational design based on information criteria. Systems analysis, in such matters as forecasting, pricing, and investment planning. The combined with management science techniques and computers, is specific topics covered under managerial economics are regional and playing an increasingly important role in the development of new and industry economic forecasting, break-even analysis, marginal cost and improved management information systems which permit the manager revenue analysis, pricing, and investment decision making. The class to recognize, predict, and influence trends of important phases of the stresses (1) Identification of the major corporate problems which business so that a preconceived goal may be met. This class concerns require the use of managerial economics; (2) Explanation of.the prin- itself with the use of data processing and management science tech- ciples and techniques of analysis in solving such problems; and (3) niques, such as linear programming and quadratic programming, in Present problems and cases which provide illustrations of how corpo- the development of management information systems. The important rate economic decision making actually works. The participants obtain new concept of computer time-sharing is discussed. Linear program- experience in analyzing typical problems in this area of business ming models from finance, business, and industry are presented. In planning, and class time is used to discuss these problems and how particular, a mathematical model of a portfolio selection program is they might be analyzed and solved. presented as an example of the quantification of variables in the area Class No. 25 of human affairs. Actual results using this model are discussed. The prime objective is to provide the manager with an insight into, and READING LABORATORY FOR ENGINEERS AND MANAGERS some understanding of, the new concepts of scientific management JENSEN in Charge; FIELDS, KIEDAISCH, WISEMAN and its relationship to an information gathering system. The need for flexible reading skills is an integral and essential adjunct to efficient management and business practices. To meet this need, requirements for establishing flexible speed, building sound compre- hension skills, and developing effective reading practices are pre- sented. After initial testing, a program of group and individual reading techniques and exercises is given, thus affording the participant the opportunity to examine his needs and apply them in relationship to his work. PLANNING COMMITTEE Neil H. Jacoby, Professor Chauncey Starr, Dean, and Dean, Graduate College of Engineering School of Business and Professor of Engi- Administration, UCLA neering, UCLA

Ralph M. Barnes, Profes- Joseph D. Carrabino, John C. Dillon, Head, Russell R. OINeill, Associ- sor of Engineering and of Assistant Dean for Execu- Engineering and Physical ate Dean, College of Production Management, tive Education, Academic Sciences Extension, Uni- Engineering and Profes- UCLA Director of the Executive versity of California sor of Engineering, UCLA Program, and Professor Extension, Los Angeles, of Management, Gradu- and Lecturer in Engineer- ate School of Business ing, UCLA Administration, UCLA THE 1968 ENGINEERING & MANAGEMENT COURSE

Participants from Canada, Libya, Mexico, Norway, Switzerland and Vene- zuela attended the 1967 Course. The wide variety of instructional methods vary from small discussion groups to lec- tures. Extensive use is made of instruc- tional oids, ranging from planning charts in the Network-Based Project Managemenf Systems class to video tape recordings in the Principles of Public Speaking class. THEODORE A. ROBERT 6. ANDREWS RUSSELL D. ARCHIBALD ANDERSEN Attorney at Law; Partner, Associate Professor, and Associate, Booz, Allen Professor of Psychology, Associate Professor of Kindel & Anderson, Los Vice Chairman in charge and Hamilton, Inc., Los Occidental College, Los Business Economics and Angeles and Santa Ana, of Quantitative Methods Angeles. Russell Archi- Angeles. Gilbert Brig- Finance, Graduate School California. John Anderson and Operations Manage- bald attended the Univer- house received the B.S. of Business Administra- received the B.S. degree ment, Graduate School of sity of Missouri and the and S.M. degrees at the tion, UCLA. Theodore from UCLA, the M.B.A. Business Administration, University of Texas, University of Chicago and Andersen was educated from Harvard Graduate UCLA, and Assistant Co- where he received the his Ph.D. at the State at Purdue University, School of Business Ad- ordinator of the Engineer- B.S. and M.S. degrees in University of Iowa. He STAFF Harvard University, and ministration, and the ing and Management Mechanical Engineering. has been on the faculty University of Wisconsin, LL.0. from Loyola Univer- Course. Robert Andrews He is now directing the of Occidental College where he received his sity School of Law, where received degrees in Engi- development and applica- since 1938. He is active Ph.D. in Economics. He he now is a Professor of neering from the Uni- tion of PERTICPM net- as a consultant in the was the first Commis- Law. He is also a Lecturer versity of CaCifornia, work-based project rnan- field of industrial psy- sioner of the Economic in Business Law at UCLA. Berkeley, and in Busi- agement systems for the chology for engineering, Development Agency, Mr. Anderson is on the ness Administration from construction industry, manufacturing, and utili- State of California, 1959- Board of Directors of sev- UCLA. He was the recipi- petroleum refinery main- ty firms. In 1946-47, Dr. 60. His industrial expe- eral organizations includ- ent of a Sloan fellowship tenance, new product Brighouse served on a rience includes positions ing Applied Magnetics for postdoctoral studies introduction in consumer United States Depart- as Manager of the Eco- Corp., Bourns, Inc., Bull- at the Massachusetts fields, local government, ment of Commerce Mis- nomic Research Depart- dog Electric Co., Emett l nstitute of Technology. and other applications. sion investigating the de- ment of Ford Motor, and & Chandler, Inc., Gates, In addition to teaching He has also held posi- velopments in industrial Consulting Economist to Kingsley & Gates, Inc., assignments at UCLA, he tions with Informatics, psychology in Germany, such firms as General Mission Equities Corp., has engaged in research Inc., CPM Systems, Inc., Scandinavia, and other Motors, DuPont Chemi- and he is former Director directed at the applica- Hughes Dynamics, Inc., Western countries. He is cal, IBM, Firestone Tire and President of Ojai Val- tion of physiological, sta- Hughes Aircraft Com- widely known as a lec- & Rubber, Douglas Air- ley Orange Association tistical, and socio-techni- pany, Aerojet-General turer and has written craft, Lockheed Aircraft, (Sunkist). He has lec- cal methods to the study Corporation, and with the numerous articles and Wayne Mfg., Chase Man- tured for the Federal Tax and design of operational Creole Petroleum Corpo- reports. He is a Fellow hattan Bank, Bankers lnstitute held at the Uni- systems. He has been ration, Venezuela. He of the American Psycho- Trust, Universal C.1 .T., versity of Southern Cali- associated with both operated the POLARIS logical Association and a Pacific Finance, Welling- fornia, and for the Title business firms and gov- PERT system at Aerojet, past member of its Coun- ton Investment, and Insurance & Trust Com- ernmental agencies in a has written and lectured cil. He has served as United California Bank. pany Tax Forum. He is variety of consulting extensively on network- President of the Southern Dr. Andersen served as the author of several capacities and has served based management infor- California Psychological Chief of the Economic articles on taxation and on the industrial engi- mation systems, and is Association. Mission to Peru for the accounting. Mr. Anderson neering staffs of the co-author of Network Alliance for Progress, and is a Trustee, Claremont Aluminum Company of Based Management Sys- has conducted numerous Men's College, and a America and the Parker tems (PERT I CPM), management develop- member of the Regents Aircraft Company. He is (Wiley, 1967). He has ment programs in Mexico, Council, Immaculate the author or co-author served as a private con- Peru, and Bolivia, as well Heart College. His mem- of articles and syllabi on sultant to the USAF on as in Southern California. berships include the industrial engineering PERT, as Technical Ad- During the Korean War American Bar Associa- and work physiology visor to the 6-70 Source he worked as an econo- tion and the California topics. Selection Board, and in mist for the federal gov- State Bar. facilities construction ernment in the price and public works plan- control program, and is ning. He is an Associate now a consulting econo- Fellow of the American mist for state, county and lnstitute of Aeronautlcs city governments in Cali- and Astronautics and a fornia. He has published member of the lnstitute some forty books and of Management Sciences articles on finance, eco- and of Pi Tau Sigma. nomics, and business forecasting. A. B. CARSON ROBERTS. DAVIDSON Professor of Accounting, Lecturer in Business Ad- Professor and Chairman, Professor of Engineering, Associate Clinical Profes- I DEMANGATE . Graduate School of Busi- ministration, Graduate Department of Marketing, UCLA, and Coordinator sor of Medical Psychol- Director, Management ness Administration, School of Business Ad- School of Business, of the Engineering and ogy, Department of Psy- Engineering Division, UCLA. A. B. Carson re- ministration, UCLA. John Northwestern University, Management Course. chiatry and Human Be- EMSCO Engineering and ceived his formal educa- Cave received his educa- Evanston, Illinois. Richard Reno Cole received his havior, UC California Col- Management Sciences tion at Colorado College, tion at the United States Clewett received the A.B. formal education at the lege of Medicine, Los Corporation, Woodland Northwestern University, Military Academy, West degree from the Univer- University of California, Angeles. Robert Davidson Hills, California. Donald and the University of Point. He is a graduate sity of Nevada and the Berkeley. He has exten- graduated from Prince- Demangate was educated Nebraska. He was associ- of numerous service M.A. and Ph.D. degrees sive experience in indus- ton University and was at Renssalaer Polytech- ated with Kaiser Com- schools and postgraduate in Economics from the trial work in the field of awarded his Ph.D. in Psy- nic lnstitute and the Uni- pany, Inc., and with the programs such as Colum- University of Pennsyl- industrial engineering, chology by the University versity of California, Los C.P.A. firm of Beesley, bia University's Gradu- vania. Before joining the production engineering, of Southern California. Angeles, where he re- Wood and Co. He con- ate Executive Program, staff at Northwestern, he and metallurgical engi- In addition to teaching, ceived his M.S. degree in ducts the managerial and the lndustrial Col- held academic appoint- neering, having served at Dr. Davidson is a Clinical Production Management. accounting portion of the lege of the Armed Forces ments at the University various times as Mana- Psychologist in private He has held key execu- Executive Program of the for which he subsequently of California, Berkeley, ger of Time Study and practice in Los Angeles, tive positions in several UCLA Graduate School of served on the faculty. His and the University of Methods activities, Pro- and is associated with companies, including Business Administration industrial experience in- Pennsylvania. His busi- duction Engineer, Chief the UCLA lnstitute of In- Chief Industrial Engineer, and University Extension. cludes five years in com- ness experience includes Metallurgist, and Director dustrial Relations as a General Water Heater He is senior author of the mand of the weapons positions with the Dutch of Research. His research sensitivity trainer. He is Company; and Division text, College Accounting, and ammunition testing Chain Stores, Universal interests are in the field the founder and Execu- Comptroller and Execu- and author of The Public divisions of the Army Credit Co., and General of production engineer- tive Director of the Foun- tive Assistant to the Vice Accounting Profession in Ordnance Research and Motors Acceptance Corp. ing and he is the author dation for Personal Devel- President, Consumer Di- California, as well as Development Center at In 1958-59, Dr. Clewett of numerous technical opment, an organization vision, Technicolor Cor- numerous articles in the Aberdeen Proving served in western Euro- papers. He recently spent which sponsors training poration. He was a man- Accounting Review and Ground, Maryland, and pean countries as a con- six months studying the workshops and research agement consultant for the Journal of Account- he also commanded two sultant for the Organiza- comparative development in perception and com- several years with Price ancy. Mr. Carson is a large ordnance mainten- tion for European Eco- of advanced methods of munication. He is also Waterhouse and Com- member of the American ance depots in central nomic Cooperation. He is material shaping in on the Attending Staff of pany, assisting clients in lnstitute of Certified Pub- Germany. He organized a member of the Board Europe and the United Los Angeles County Gen- the areas of operations lic Accountants and is a and conducted extensive of Directors, American States. He is a member eral Hospital. Since 1952, and general manage- past president of the technical investigations lnstitute of Baking, and of Sigma Xi and Tau his major interest has ment. He has taught for American Accounting of German and Japanese he has been a consultant Beta Pi, honorary socie- been the study and use University of California Association. He has ordnance developments. to many firms in a wide ties; the American Insti- of the group process to Extension, Los Angeles, served on the Educator- Just prior to his promo- variety of industries. He tute of Industrial Engi- promote effective inter- for over 10 years, In- Consultant Committee to tion to Brigadier General, is co-author of Cases in neers, the American personal communication structing courses in pro- the Comptroller General he headed the Ordnance Marketing Strategy (Ir- Society for Metals; and in marriage, the family, duction management. Af- of the United States. In Board at Aberdeen Prov- win Inc., Rev. 1964); is a Registered Profes- and industrv. He is a filiations include Sigma the summer of 1962, Mr. ing Ground. He was the editor of several pub- sional Engineer in me- member of the American Xi, Tau Beta Pi, and Carson was a Fulbright principal planning officer lished texts on market- chanical engineering and Psychological Associa- Epsilon Delta Sigma hon- Lecturer at the University of the Ordnance Corps, ing; and was a member also in metallurgical tion, Group Psychotherapy or societies, and the of Adelaide in Australia. serving in Washington, of the editorial staff of engineering. Association of Southern American lnstitute of In- D.C., as Assistant Chief Journal of Marketing, California, and other pro- dustrial Engineers. of Ordnance, US. Army. 1950-58. Dr. Clewett re- fessional organizations. ceived the Distinguished Service Award, American Management Assoc., 1964. His memberships include the American Economic Assoc. and American Marketing Assoc. IRWIN H. FIELDS FRED V. GARDNER FRANK J. JASlNSKl Assistant Professor of Management Sciences Chief Psychologist, Tri- District Director of Spe- Senior Partner, Fred V. Director, Career Develop- Speech Communication Consultant, ISM Corpora- City Mental Health cial Projects, Centinela Gardner and Associates, ment, TRW Systems, Re- and Human Relations, tion, Los Angeles. Milton Authority, Pomona, Cali- Valley Union High School Milwaukee, Wisconsin. dondo Beach, California. University of Kansas, Drandell received his ed- fornia. Keith Druley was District, Hawthorne, Cali- Fred Gardner received Frank Jasinski received Lawrence, Kansas. Calvin ucation at Southern awarded the B.A., M.A.,. fornia. Irwin Fields re- degrees in fngineering his Ph.D. in Anthropology Downs received the B.A. Methodist University, and Ph.D. degrees in ceived a B.A. degree in and in Business Admin- from Yale University degree from Harding Col- University of Texas, and Psychology by UCLA, Psychology from the Uni- istration from the Uni- where he taught in the lege and the M.A. and UCLA where he was where he subsequently versity of California, Los versity of Missouri and Schools of Engineering ph.D. degrees in Speech awarded the Ph.D. in served on the staff of Angeles, and an M.A. Harvard University. Prior and of Medicine. While from Michigan State Uni- Mathematics. He taught the Neuropsychiatric In- degree in Special Educa- to forming his present at Yale he also did or- versity. Before joining in the mathematics stitute as an Instructor tion from California State associations, he served ganizational research in the staff of the University department of the of Medical Psychology. College at Los Angeles. in various management a variety of business and of Kansas, he was Direc- University of Southern He was a member of He has worked with read- positions with the Gen- industrial firms. His ex- tor of Forensics, and California and then en- the faculty of Claremont ing problems at all grade eral Electric Company. In perience includes rnan- Lecturer in Speech. for tered industry where he Graduate School, Assis- levels from elementary to addition to his manage- agement consulting. At the European Division, worked with Hughes Air- tant Director of the Psy- college. His teaching ex- ment consulting activi- TRW Systems, Dr. Jasin- at the University of Mary- craft Co. and The North- chological Clinic and perience includes seven ties, in which he has ski has been involved in land, Assistant Professor rop Corp. His work is in Counseling Center of the years as District Reading served industry for over organizational improve- of Speech and Business the field of management Claremont Colleges, and Coordinator and he has twenty years, Mr. Gard- ment including man- Communication at North- science as applied to the has Served as an assess- taught for Education Ex- ner has been an officer agerial and technical western University, and area of management in- ment officer with the tension, University of or a director of a number development and optimal a Visiting Professor at formation systems. He Peace Corps. He is cur- California Extension, Los of industrial firms includ- utilization of profession- the University of Denver. has been in charge of rently active in leader- Angeles, for the past six ing Chain Belt Company, al, technical, and support He has served as a con- groups developing com- ship and human ihter- years. He has also taught The Smith Steel Foundry, personnel. He has been sultant with Republic puter programs for allo- action training programs in the reading clinic at and the Appliance Cor- developing theory about Steel, Civil Service Com- cation of resources prob- for University of Califor- Occidental College. Mr. poration of America. At and techniques in the mission, Wesley Hospital, lems, including portfolio nia Extension, Riverside, Fields has produced pro- present he is a director leadership function in Agency for International selection and linear pro- and is a Consultant to grammed materials for of a Belgian, a Mexican, team development, in re- Development, Motorola, gramming applications. the Department of Cor- reading and has au- and a Japanese com- solving intergroup con- and Continental Casualty During the academic year rections, State of Califor- thored a number of arti- pany. He also serves as flict, and in organization- Insurance Company. Dr. 1966-67,he was on leave nia, working in the area cles which have appeared a director of a company al change. His articles Downs is currently doing of absence from IBM to of development of lead- in the Journal of Reading owned jointly by Ansul reflect an interest in the research in the field of accept an appointment ership capabilities. Dr. and the Reading Teacher. Chemical Company and influence of technologi- interviewing, and is writ- as Acting Associate Pro- Druley also has a degree He is a member of the Continental Oil Company. cal, administrative, and ing a book on speech for fessor in the Graduate of Bachelor of Divinity International Reading As- His publications include cultural factors upon or- professionals. His mem- School of Business Ad- with Distinction from the sociation and a past the books Variable ganizational behavior. His berships include the Na- ministration at UCLA. Dr. Church Divinity School of president of the South Budget Control and Profit memberships include the tional Society for the Drandell has authored the Pacific. In this capac- Bay Council of that asso- Management and Control. American Anthropologi- Study of Communication, papers and done re- ity he has helped develop ciation. He is also a He is a member of nu- cal Association and the the Speech Association search in the areas of a mental health clinic member of the College merous professional Society for Applied An- of America, and the Cen- management information associated with an Epis- Reading Association, the societies. thropology. tral States Speech Asso- systems, linear program- copal parish in the San California Teachers Asso- ciation. ming models of business Fernando Valley. Dr. ciation, and a number of organizations, and port- Druley is a Certified Psy- other professional organ- folio selection models. chologist in private prac- izations. He is a member of Phi tice. He is a member of Beta Kappa, Sigma Xi, the American Psycholog- the Operations Research ical Association and Cali- Society of America, and fornia State Psychological the Institute of Manage- Association. ment Sciences. CHESTER A. JENSEN I FRANK J. KIEDAISCH DALE G. LEATHERS I ANGUS G. S. MacLEOD PRENTICE A. LAWRENCE D. MILES Coordinator, Reading Pro- Reading Specialist, Santa Assistant Professor of Administrator of Manage- MEADOR, JR. Consultant. hhles Associ- grams, Special Schools Monica Unified School Speech, UCLA. Dale ment Programs, institute Assistant Professor of ates, Washington, D.C. Division, Los Angeles District, Santa Monica, Leathers received his of Industrial Relations, Speech, UCLA. Prentice Lawrence Miles received County Schools. Chester California. Frank Kied- Bachelor of Arts in Soci- UCLA. Angus MacLeod Meador received his B.A. degrees in Education Jensen received his for- aisch received his Bache- ology and his Master of attended Amherst College from David Lipscomb Col- from Nebraska Wesleyan mal education at the Uni- lor's degree in Sociology Arts and Doctor of Phil- and Columbia University, lege (Nashville, Tenne- University and in Electri- versity of Wisconsin and from Loyola University in osophy in Speech from where he received the see), and his M.A. and cal Engineering from the the University of Mon- Chicago and his Master's the University of Minne- M.B.A. degree in the Ph.D. from the Univer- University of Nebraska. tana, where he received degree in Education from sota. While teaching field of Industrial Rela- sity of Illinois. Before Later he joined the Gen- his B.E. and M.Ed. in the University of Chicago. courses in public speak- tions. Before joining the joining the faculty of eral Electric Company as Reading Education. In In addition to his present ing, persuasion, and dis- UCLA staff in 1959, his UCLA, Dr. Meador taught a design engineer. Mr. 1956 he joined the fac- position as Reading Spe- cussion for four years at extensive industrial ex- and coached debate at Miles managed General ulty of the Psychology cialist with the Santa Minnesota, he conducted perience included man- the University of Illinois. Electric's value engineer- Clinic School at UCLA as Monica Unified School research on rhetoric and agement and executive In addition to his teach- ing program for a decade. a Demonstration Teacher, District, for the past sev- on communication break- development, having ing, he has conducted He developed a new set became a Teaching Sup- eral years he has also down in the business served as personnel and research in classical of techniques called ervisor in 1958, and has taught courses and coor- conference. At UCLA he training director for Glad- rhetorical theory, having Value Analysis or Value served as Assistant Direc- dinated workshops in uses the results of such ding McBean and Con- published and presented Engineering for efficiently tor of the Clinic and developmental and re- research on small groups tinental Can Company. papers in this field. He, identifying and elimina- Summer Sessions, and medial reading for Edu- in the development of He now plans, coordin- received a 1964 Faculty ting unnecessary cost. as the Supervisor of cation Extension, Univer- dialectical skills and in- ates, and conducts con- Fellowship which was Mr. Miles is recognized Teacher Training. He has sity of California Exten- sights necessary to re- ferences, workshops, and used to further his re- as the creator of this worked extensively in the sion, Los Angeles. Mr. duce problem pressure seminars in the areas of search. In addition to his basic technology and as areas of learning dis- Kiedaisch has .served as in discussion. His con- industrial relations, per- academic career, Dr. an international authority orders, specializing in Reading Clinician and sultative activities with sonnel administration, Meador is Minister of the on the subject. He is the Reading and Study Im- Diagnostician for the Uni- both public and private and human relations. Mr. San Fernando Church of author of several dozen provement for Adults versity of Chicago Read- groups involve sessions MacLeod has been a Lec- Christ, San Fernando, articles on various phases which he has taught for ing Clinic, and as Direc- on effective discussion. turer in the Business and California. He is the au- of this technology and University of California tor of Remedial Reading Dr. Leathers is a mem- Economics Department, thor of numerous articles authored the textbook Extension, Los Angeles, Workshops at the Wiscon- ber of the Speech Associ- California State College at in current religious jour- Techniques of Value An- since 1958. He has spe- sin State University. He ation of America, where Los Angeles, for seven nals. His memberships alysis and Engineering cialized in areas of speed is a member of the Cal- his appearances have in- years. He has served as include Speech Associa- (McGraw-Hill), which is reading and the develop- ifornia Teachers Associa- c!uded a presentation on a .consultant in training tion of America, Western now published in six lan- ment of effective reading tion, National Education rhetorical criticism; the and personnel develop- Speech Association, Phi guages. General Electric practices. Recent lecture Association,NationaI Central States Speech ment for several business Kappa Phi, Delta Sigma awarded him its highest series conducted in the Council of Teachers of Association; the Western and industrial firms as Rho, Pi Kappa Delta, and honor for extra achieve- metropolitan area for English, International Speech Association; and well as city, state, and American Philological ment; and Secretary of teachers and administra- Reading Association, and Alpha Kappa Delta, na- federal government or- Association. He has been the Navy Gates awarded tive personnel have been he is past president of tional sociology honorary ganizations. He is a mem- named in the 1965 Out- him the Distinguished well received. He is cur- the Santa Monica Chap- society. ber of the Industrial Re- standing Young Men of Public Service Award for rently coordinating a re- ter of the International lations Research Associ- America; Who's Who in benefits to the United medial reading project in Reading Association. ation. the West, 1967; and Who's States. the Division of Special Who in American Educa- Schools of the Los tion, 1967. Angeles County Schools. Mr. Jensen is a past board member of the Southern California Asso- ciation of Remedial Teachers and is a rnem- ber of several other pro- fessional societies and organizations. I HARRIS MONOSOFF REED M. POWELL JEROME REISEL PAUL I. ROSENTHAL psychologist in Private Professor of Business Or- Professor and Chairman, Head, Management Sci- Psychologist in Private Assistant Professor of practice, Los Angeles. ganization and Policy, Department of Speech, ences and Professor of Practice, Beverly Hills, Speech, UCLA. Paul Harris Monosoff was edu- and Chairman, Manage- UCLA. Waldo Phelps re- Business Administration California. Jerome Reisel Rosenthal has been cated at Western Reserve ment Theory Division, ceived degrees from and Research, College of has degrees from the City awarded a Bachelor of university, Ohio State Graduate School of Busi- Santa Barbara College, Administrative Sciences, College of New

SCHEDULE OF CLASSES The participant chooses one class in each of the four instructional periods, as listed below.

b CLASS PERIOD HOURS NUMBER SECTIONS CLASS TITLE AND INSTRUCTOR

1 A Principles of Public Speaking -PHELPS in Charge 2 Electronic Data Processing for Managers - SPROWLS 3 A Leadership Principles - JASlNSKl 4 A General Management Principles - O'DONNELL in Charge 8:OO-10:OO a.m. 5 A, B, C Laboratory in Leadership - MacLEOD in Charge 7 Network-Based Project Management Systems (PERTI CPM) - ARCHIBALD 18 Managing the Use of Value Analysis and Engineering Techniques - MILES 21 Managerial Finance - ANDERSEN 25 A ~eadin~Laboratory for Engineers and Managers - JENSEN in Charge 10:OO-1020 a.m. Intermission and Individual Discussion 1 B Principles of Public Speaking- PHELPS in Charge 4 B General Management Principles O'DONNELL in Charge 5 D, El F Laboratory in Leadership - MacLEOD in Charge 6 The Management of Industrial Relations - VAN DE WATER I I 10:20-12:20 p.m. 8 A Effective Managerial Communication -DOWNS 10 Electronic Computing for Engineers - SPROWLS 11 Marketing Management - CLEWETT ~ccountin~for ~n~ineers and Managers -CARSON Reading Laboratory for Engineers and Managers - JENSEN in Charge 12:20-1:40 ~.m. Luncheon Session 1 C Principles of Public Speaking - PHELPS in Charge 3 B Leadership Principles - JASINSKI 5 G, H, I Laboratory in Leadership - MacLEOD in Charge 12 Production and Operations Management - DEMANGATE Ill 1:40-3:40 p.m. 14 Industrial Operations Research -STILLSON 15 Cases in Managerial Decision Making- POWELL 16 Industrial Psychology- BRIGHOUSE 17 Profit Management and Cost Control - GARDNER 25 C Reading Laboratory for Engineers and Managers - JENSEN in Charge 3.40-4:00 mm. Intermission and Individual Discussion General Management Principles - O'DONNELL in Charge Laboratory in Leadership - MacLEOD in Charge Effective Managerial Communication -DOWNS Techniques of Problem Resolution in the Business Conference - LEATHERS Developing Creativity through Motivation and Leadership - VAN DE WATER Legal and Income Tax Considerations in Business - ANDERSON Management Information Systems- DRANDELL Managerial Economics - ANDERSEN Reading Laboratory for Engineers and Managers -JENSEN in Charge ADMINISTRATIVE STAFF fees for less than full participation. Lodging and meals, other Reno R. Cole ...... Coordinating Professor than those specified, are not included. Robert B. Andrews . . Assistant Coordinating Professor ARRIVAL Patricia C. lngels . . . . Administrative Assistant Participants should arrive in Los Angeles early March 17, in order to attend the orientation dinner session starting at PLANNING COMMITTEE 5:00 p.m. in the Student Union on the UCLA Campus. Ralph M. Barnes . . . . Professor of Engineering and Upon acceptance of an application for enrollment, a com-' of Production Management plete informational packet is mailed to each participant. Joseph D. Carrabino . . Assistant Dean for Executive For the convenience of participants, the Engineering and Education, Graduate School of Management Course Office, Room 2262, Graduate School Business Administration of Business Administration opens at 7:00 a.m., Monday Reno R. Cole ...... Professor of Engineering morning, March 18. John C. Dillon ...... Head, Engineering and Physical LIVING ACCOMMODATIONS Sciences Extension Housing is available within reasonable distance of the Uni- Neil H. Jacoby . . . . . Dean, Graduate School of versity. For lodging only, most prices vary from $7.00 to Business Administration $16.00 per day for single occupancy, and a second person Russell R. O'Neill . . . Associate Dean, College of may share a room for an additional charge of two or three Engineering dollars per day. For those who desire them, single and Chauncey Starr . . . . . Dean, College of Engineering double apartments with kitchenettes are also obtainable. Participants are sent a list of accommodations showing dis- ENROLLMENT tance from campus, features, and rates. In order that each individual may have maximum oppor- For breakfast and other meals not included as part of the tunity for class participation, enrollment in the course and course program, facilities are available on some days at in each class is strictly limited. Priority of space is deter- the UCLA Residence Halls and always at the Student Union mined by order of receipt of course fee. Complete choice of or at nearby Westwood Village restaurants. subjects can be assured only by early enrollment. RECREATION Organizations may exercise the privilege of enrolling Southern California provides a wide variety of winter and unnamed individuals and supply the names at a later date. summer sports, concerts, plays, television studio programs, However, a specific selection of classes must be forwarded and other entertainment for visitors. Specific information with each application. can be obtained from the Chamber of Commerce and other FEE such sources in the various Southern California cities. The Engineering and Management Course staff will be glad to The fee for the 1968 Engineering and Management Course provide assistance and information. is $450 (payable AFTER ACCEPTANCE-please do NOT send money with application). This includes cost of all required FURTHER INFORMATION texts and materials for classes in which the participant is Additional information may be obtained by telephoning the enrolled, six luncheons and one dinner, parking, and use course office at (213) 272-8911 or 478-9711, Extension of all required University facilities and equipment. These 7157 or 7196, or by writing Reno R. Cole, College of Engi- elements are all essential to the planned instruction of the neering, Room 6266, Boelter Hall, University of California, course and no provision can be made for reduced or partial Los Angeles, California 90024. & .A~ ~l~~tronicsm Ace Drill Bushing ACF IndUStrleS .AerOJet-GeneraI Aerospace AiResearch ~fg.D Air Reaucrlon racmc - nmen UY~ILIIIILJ - ~JOAIUWPTII - TU-I= SWIII-WI~ . .I .Allied Record ~fg.D Allied Research & Engrg. .LAluminum of Canada .American Cement American Chemical D American Hard, Rubbef .lxmerkan ~ithiuhi':;Chsmicals American Machine & Foundry .American Meter .American Pipe & Construction m American Potash & Chemical .American Smelting bc Refining .Ampex 8 Anaconda IAnsul Chemical.Applied Research Labs .Arabian American Oil .Archer Daniels Midland rn Archer Engrg. .Argonne National Lab. ARINC Research .Armstrong Cork. Arrowhead Puritas wafers .Asbjorn Habberstad (Norway) .Atomics International .Automobile Club of So. Calif. .Autonetics Baker Oil Tools m ~ankof ~rnerica'<~earCreek ~ining. Beckler Associates .Beckman lnstruments .Bell & Howell .Bellows of Calif. .Bendix D Benton Rural Electric Bill Jack Scientific Instr. r Bixby Ranch ? Bl=ck, SivallS & Bryson . Boelng .~olt Beraner & Newman .Boyle Pharmaceuticals .Brown Engrg. .Buhler m Builders Brass Works D Burroughs 8 Bux-ShraQr Magnetic Products .Byron Jackson .C&H Supply. Caldwell, Richards & Sorensen .Calif. Alloy Products .Calif. Dept. of Public Works D Calif. Dept. of Water Resources rn Calif. & ~awaiianS~gar Refining 8 Calif. Packing 8 Calif. portland Cement rn Calstrip Steel .Campbell SOUP .Canadian Fina Oil .Canadian Superior Oil Canadian Warren Pink D Cannon flectric .CanogaElectronics .Carbide &Carbon chemical .Carboline .Carnation .Castle & Cooke Terminals 8 Ce!anese of America Celanese Mexicans (Mexico) m Cementos Mexicanos (Mexico) 8 Central-Del Rio Oils (Canada) .Cerro De Pasco (Peru) .Chance Vought .Chandler Evans .Chanslor-Western Oil & Development 8 Chicago Rawhide Mfg. Chicle Adams (Mexico) .Chiksan .Chile Exploration .W. A. Chittick (Philippines) * Cia. Industrial Jabonera dei Pacifica .Collins Radio D ColumbiaGeneva Steel rn Comercial de Hermosillo (Mexico) .Commercial Credit .Computer Measurements .Consolidated American Services .Consolidated Electrodynamics 8 Consolidated Mutual Water D Consolidated Western Steel .Continental Can .Contour Forming m Cooper ~evelopment. Corning Glass Works. Costa Mesa County Water District .Credito Bursatil (Mexico) .Creole Petroleum (Venezue!a) Criterion Machine Works .Crown Zellerbach 8 Cum- mins Engine 8 Cutter Labs .Dalmo Victor. Dana Motors .John Deere Killefer Works 8 Delco Radio Del Prado (Bolivia) 8 Deluxe Labs = Devoe & Raynolds = Rickey.Exploration .Dinwiddie Construction .Dole .Douglas Aircraft DOWChemical .Dow Metals Products D Ducommun .Duncan mods rn Eas-Lift Spring m Edgemar Farms 8 EG&G .Eitel-McCullough . ~lectrofilm. Electro-How (Mexico) 9 Electromec .Electronic Communications .Electronic Components D Electronic Engrg. rn Electronic Specialty .El Paso Natural Gas Products .Emerson Consultants .Emery Industries .Endevco .Enflo Ertgrg. Consultants (Thailand) D Enrejados Irving de Mexico m Erie-Pacific .Esso Standard Libya .Everest & Jennings Exchange Lemon Products .Facilities Mgrnt. .Fairchild Hiller 8 Fairchild Space & Defense Fargas (Italy) D Federal Aviation Agency .Fenix & Scisson .Fibreboard .Fierro Esponja (Mexico) .Firestone Tire & Rubber .Fluor Products 8 Ford Instrument .Frutera Colombians (Colombia) Garrett = General Dynamics 8 General Electric .General Mills rn General Motors .General Petroleum .General Precision .General Telephone .Georgia-Pacific m Gilfillan Grant & Grant Great Northern Railway 8 Grumman Aircraft Engrg. rn Hadley Auto Transport .Halhwk Cards .Halsey Machine & Mfg. .Harco Aircraft Supplies rn Harrington Tool & Die Hedstrom Union .Heliodyne .Henningson, Dur- ham & Richardson (Spain) .Hermann Engrg. .Hetch Hetchy Water Supply .John W. Hobbs Hoffman Electronics D Hojalata y Lamina (Mexico) .Holbrook Merrill .Holmes 6 Narver Honeywell .Hoover Electric 9 Houston Fearless .hp associates .Hughes Aircraft m Hughes Research Labs .Humble Pipe Line .Hunter Douglas 8 Hunt Foods & Indus- tries 8 Husky Oil icanada) rn HYcon Mfg. 8 Hydraulic Research & Mfg. .Hydrodyne .Hyster 8 IBM 8 Industrial Columbiana de Artefactos (Colombia) .lndustrias Procesa (Mexico) lndustrias Riojas (Mexico) 9 International Minerals & Chemicals .Iron Fireman Mfg. .ITEK m ITT Federal Labs rn Jade Oil &Gas D Jaime Glottmann (Colombia) .James Electronics Jeffries Banknote .Jersey Production Research .Jet Pro~ulsionLab .Joy Mfg. 8 Kaiser Steel m Kellogg rn Kennco Explorations m Kennecott Copper .Kent .Kimberly-Clark .Kwik- set Locks Kwikset Sales & Service Laboratorios Electronics Mexicanos (Mexico) = La Compania Shell de Venezuela D Lamb Grays Harbor m Lamson .Lawrence Radiation Lab . Leach Relay .Leich Electric .Librascope .Limoneira .Lin & Assoc. .Ling Electronics m ink-Belt rn Linton Mark Contractors Litton .Lockheed-California .Lockheed-Georgia ~ockheedMissiles & Space .Lockheed Propulsion .Los Alamos Scientific Lab rn Los Angeles, City of m LOS Angeles Dept. of Water & Power .Los Angeles Standard Rubber .Los Angeles Times-Mirror . LTV Electrosystems . LTV Military Electronics 8 Lyon Aircraft 8 Lyon Van & Storage ~cCullochMotors McMahon Lumber (Canada) . Maas- Rowe Carillons .MacMillan, Bloedel & Powell River .Madison Gas & Electric = Magna Engrg. .Magnavox D Major Paint & Varnish 8 Mapua Institute of Technology (Philippines) Marman Products .Marquardt 9 Marshall & Stevens .Martin 8 Martin-Marietta Mason Electric Mass. Dept. of Public Works m Mathews Conveyer .Max Factor .E. H. Mettler & Sons .Mexicana de Mawinaria (Mexico) Mill Polishing .Minneapolis-Honeywell Minnesota Mining & Mfg. m MITRE Mobil Chemical .Mobil Oil .Monogram lndustries . Monsanto .Murdock & Son (Canada) National Aeronautics & Space Adrnin. .National Bureau of Standards 8 National Cash Register D National City Bank .National Polytechnic lnstitute (Mexico) 8 Negociacion Azucarera Laredo (Peru) .C. A. Norgren North American Aviation rn Northern Illinois Gas o Northern Natural Gas .Northrop Norair .Nor- tronics m Nutrilite Products .Oakland, City of .Oklahoma,Public Service of .Olin Mathieson Chemical m Orchard paper m Oscar Mayer m Owens-Corning Fiberglas .Owens-Illinois Glass .J. Merivaara OY (Finland) .Pacific Airmotive .Pacific Coast Engrg. .Pacific Electric rn Pacific Gas & Electric 8 Pacific Mushroom Farm .Pacific Semiconductors .Pacific Telephone Packard-Bell Electronics .Panama Canal (Canal Zone) .Pan American = Parker Aircraft rn Parker pen Patterson Frozen Foods .Perry Shankle .Petro-Tex Chemical rn Philco .Phillips Petroleum .Pittsburgh Plate Glass .Planta ElectricaGrupo Industrial (Mexico) D porter Seal .Portland General Electric .Power Machinery .Pratt & Whitney Preco .Price Waterhouse .Procesa Standard (Mexico) 8 Producers Pipelines (Canada) rn Purex rn Quaker Oats rn Quinton Engineers 8 Radiadores Hercules (Mexico) .Radia- tion Service RCA .Ramo-Wooldridge .Rayclad Tubes .Read Construction .Republic Publishing D Revell 8 Rice Development (British Guiana) Riverside Cement .Rocketdyne 8 Rohr .Ronson Hydraulic Ryan Aeronautical Ryan Electronics = Ryerson & Son Sacramento Freezers 8 Safeway Stores .Sandia m Santa Fe Drilling .Scott of Calif. .Sealco Alr Brakes Sears Roebuck .Seattle Steam .Service Foods .Servomechanisms = SF Products (Canada) 8 Shamban Shell Oil .Shell Pipe Line .Siam Cement (Thailand) Sierracin .Singer .SOCO~Y Mobil Oil (Canada) .Soule Steel 8 So. Calif. Edison = So. Counties Gas D Southern Pacific Southwestern Engrg. .Southwestern lndustries . Southwest Steel Rolling Mills .SP~Y Rand .Sperry Utah .Sta-Hi .Standard Brands Paint 8 Standard Oil of Calif. D Statham Labs .Stauffer Chemical .Steinberg's (Canada) . Sterling lndustries .Stewart Engrg. .Stihnan Rubber .Stipel (Italy) .Stromberg Carlson D Sullivan Hardwood Lumber .Sun-Maid Raisin Growers of Calif. .Sylvania Electric Products .System Development 8 Tanques de Acero Trinity (Mexico) .Task 8 Technicolor m Teichert & Son rn Televisors de Hermosillo (Mexico) m Telex .Telonic Industries .Texas lnstruments .Textron .Thiokol Chemical .Titanium Metal .Title Insurance & Trust m Topeka Broadcasting D TOUPS Engrg. m Townsend .Trans Canada Airlines .Trans World Airlines .Tressel Box .TRW Systems .Tubing Seal Cap .Udico Electric .Union Oil of Calif. m Union Pacific United Air Lines rn United Research Services .UNIVAC .USAF Academy USAF Aeromedical Lab .USAF Aerospace Research Lab .USAF Air Defense Comm. m USAF Air Materiel Comm. .USAF Ballistic Systems .USAF Data Development .USAF Flight Test Center .USAF Hq. Fifth Air Forces (Tokyo) .USAF Hq. Pacific Air Forces USAF Logistic Comm. USAF Management Services USAF Missile Development Ctr. USAF Missile Test Ctr. .USAF Nuclear Support .USAF Rocket Propulsion Lab. USAF Space Systems rn USAF Special Weapons Ctr = USAF Strategic Aerospace .USAF Stra- tegic Air C0mm. USAF Systems Comm. USAF Weapons Transportation .USAF Western Contract Mgmt. D USAF Western Test Range .USA Electronic Proving Ground .USA Engineers USA Ground Support Equip. Lab USA Materiel Comm. USA R&D . . . USA Test & Evaluation Comm. USA Yuma Proving Ground D US Atomic Energy Commission .U.S. Borax Research .US Bureau Land Mgmt. US Bureau Commercial Fisheries = US Bureau of Reclamation rn US Dept. of Agriculture m US Dept. of Commerce US Dept. of Interior U.S. Electrical Motors .US Forest Service .U.S. lndustrial Chemicals U.S. Steel USN Aerospace Recovery Facility USN Air Missile Test Ctr. .USN Air Station .USN Astronautics .USN Avionics Facility .USN Bureau of Naval Weapons USN Bureau of Yards rn USN Civil Engrg. Lab uSN Construction Battalion .USN Electronics Lab S USN Fleet Missile Systems .USN Long Beach Naval Shpyd. .USN Missile Facility .USN Ordnance Lab USN Ordnance Test Station rn USN Pacific Fleet .USN Pacific Missile Range .USN Puget Sound Naval Shpyd. .USN Radiological Defense Lab .USN San Francisco Naval Shpyd. m USN Ships Missile Systems Engrg. m USN Underwater Sound Lab .Univ. of Auckland (New Zealand) .Univ. of Calif. .Univ. San Luis Potosi (Mexico) .Van Groos rn Van Vleet Lumber m Varian rn Vawig Vicker's = Vitro Labs Volvo (Sweden) .VUY~ Sons Shipbuilders (Netherlands) .Waialua Agricultural Walnut Grove Products .Wayne ~fg.. West Coast Aero TOOI .Western Aircraft Supply .Western Decalta Petroleum (Canada) Western Electric .Western Pacific Railroad m Westinghouse .Weston Hydraulics .Weyerhaeuser Whirlpool .Whiting .Whittaker .Wiggins Oil Tool .Williams' .Winton Lumber .Wonderly Construction Wright Engrg. .Wyle Labs .Xerox m X-Ray products Yakima Cement Products Zenith Plastics .Zimmerman Engrg.