Archetypal Concept Store Opening X EOQ Dub Lighting Collection Debut by Michael Young

> Press Private View Invitation (RSVP Needed)

The Pitch: ARCHETYPAL is committed to creating a one-stop platform for design-led products from all over the world, and to providing services that match the quality of our products for the Asian market. To celebrate the opening of Archetypal first concept store at the heart of Wan Chai lifestyle district, Star Street Precinct, world renowned designer Michael Young will be designing a special installation to debut his long anticipated EOQ Dub lighting collection.

The Dub collection combines the industrial beauty of extruded aluminum from and the craftsmanship of hand blown glass from the Czech Republic. This will be the first time the Dub collection has been shown in . This spectacular installation will highlight the brand new lighting collection along with Young’s other iconic pieces.

For further information please contact Cheryl Yip on 2898 9577 Archetypal Press Release: 11/12/2014 or via [email protected] The Shop: ARCHETYPAL believes in the values of design integrity and celebrates the design process. Focusing on affordable contemporary lighting, furniture and home accessories; we import only original designs and the most exciting brands. We also support new, up-and-coming talent here and overseas in order to nurture the budding talents of our design community worldwide.

With the new 1,600 sqft concept store, our carefully curated collection will demonstrate innovations in material usage, craftsmanship and manufacturing processes, demonstrating how their beauty can merge seamlessly into our daily life. www.archetypal.hk

Brands: Anglepoise, Another Country, Blu Dot, Decode London, In-es.artdesign, EOQ, Lee Broom, Resident, SCP, Terence Woodgate, Tom Dixon Accessories.

The Designer: The British born designer Michael Young graduated from Kingston University in 1992. Early in his career, he worked with the designer Tom Dixon in London. In 1994 he started his own studio, his studio operated in England, Iceland, before finally settling in Hong Kong in 2006. Sir Terence Conran selected Young as the Most Inspirational British Designer (1997).

Young designs in a wide range of typologies of objects such as headphones, glassware, watches, bicycles, furniture, lighting and bags. In his work, he is interested in combining design with technical abilities of the local industry, this means often working directly with Chinese manufacturers and industrialists. Throughout his career, he worked with clients such as Coca-Cola, Bacardi, Cappellini, Cathay Pacific, Giant Bicycles, Magis, George Jensen and Trussardi.

Young has been the Creative Director for 100% Design Shanghai (2010, 2011, and 2012), prior to that he was the Creative Director for 100% Design (2008) and Creative Director of the Asian Aerospace Show (2009).

Joseph Pendant Light Bayer (2013) Stool 4a (2013) (2013)

For further information please contact Cheryl Yip on 2898 9577 Archetypal Press Release: 11/12/2014 or via [email protected] Launch Event 08/01/2015: Guest: Designer Michael Young, EOQ Brand Director Matt Pepper Press Private View: 2:00pm – 4:00pm (RSVP* Needed) Industry Private View: 5:00pm – 7:00pm (By Invitation Only)

*To RSVP please email [email protected] to reserve your press pack. We have reserved 1 space for each publication, please kindly inform us in advance should you wish to bring additional guests.

Location: G/F, 15 Moon Street, Wan Chai, Hong Kong Closest MTR Station: Admiralty (Pacific Place Exit F towards Pacific Place Three) Parking: Pacific Place Three and Limited Street Parking

For more information on this event or arrange a 1-on-1 interview please call 2898 9577 or email [email protected]

Sponsored by: The Flying Winemaker Combining wine, education, lifestyle and fun, The Flying Winemaker aims to use wine as a social glue to bring people together. We have a quirky and eclectic selection: only the best and the most interesting make the cut. www.flyingwinemaker.asia

Hong Kong Beer Co. Hong Kong Beer Co. was launched as Asia’s first craft brewery to sell beer exclusively in bottles and kegs. HKBC sources the finest malts, hops, and yeasts from around the world but water is, of course, a local ingredient, and it is carbon-filtered and mineral- adjusted according to the style being made. www.hkbeerco.com

For further information please contact Cheryl Yip on 2898 9577 Archetypal Press Release: 11/12/2014 or via [email protected] 媒體邀請函

Archetypal概念店開幕 X

EOQ Michael Young Dub系列 - 首次香港公開發佈

Archetypal以一站式的家品及專業服務滿足各類型顧客的需要，將最優質新穎的時尚家居用品提供給一眾品味之士。

為慶祝首間概念店進駐時尚集中地—灣仔，本店有幸邀請到世界著名設計師Michael Young為本店設計一個特色裝置藝術 品，同場將首度發佈Michael Young旗下品牌— EOQ燈飾系列— Dub。其系列特色在於結合了中國的拉鋁工藝和捷克的 吹製玻璃手藝。除了Dub 系列之外，亦會於本店展出Young其他嶄新設計。

關於本公司: 本公司崇尚原創的設計及其生產過程，精心挑選從世界各地進口的傢俱、燈飾和家居飾品。透過打造一個佔地1,600平方呎 的家居品味中心，幫助世界性的設計人才。本公司亦支持新進設計師採用創新的物料、工藝和製作過程，展現了如何將美 感無縫地融入日常生活。

關於設計師: 生於英國的Michael Young，在1992年於Kingston University畢業。畢業後，曾在倫敦與知名設計師Tom Dixon工 作。1994年後，先後於英倫、冰島和台灣成立了個人工作室，並於2006年在香港定居。

Mr. Young的設計涵蓋多個範疇，例如耳機、玻璃製品、鐘錶、單車、燈飾和袋，曾被世界著名設計師Terence Conran 於1997年獲選為The Most Inspirational British Designer。Michael Young為了將其設計結合本地工業技術，經常跟中國 製造業和實業家合作。他的服務範圍非常廣泛，客户遍及全球各地：可口可樂、國泰航空、Bacardi、Cappellin、Giant Bicycles、Magis、George Jensen 、Trussardi等。除此之外，他亦曾為數個展覽出任創意總監，包括100% Design Shanghai (2010-2012), 100% Design Tokyo (2008) 和Asian Aerospace Show (2009)。

08/01/2015活動詳情 嘉賓: 設計師Michael Young, EOQ品牌總監Matt Pepper 地點: Archetypal概念店- 香港灣仔月街15號地下 鄰近地鐵站: 金鐘站 (太古廣場F出口, 往太古廣場三期方向) 泊車安排: 太古廣場三期停車場和少量街泊位置

時間 來賓 備註 2:00pm – 4:00pm 媒體朋友 RSVP* 5:00pm – 7:00pm 商界朋友 只接受受邀人士 *請發送電郵以預留位置，亦可索取更多活動資料或安排一對一採訪，誠邀您的來臨 。 由於場地限制, 每個媒體單位暫時只限1名人士出席，如需預留更多位置，請儘早通知。

贊助商: The Flying Winemaker The Flying Winemaker從紐西蘭、美國等地採購最優質的葡萄酒，以紅酒將一眾愛酒之人 集合在一起，將享受葡萄酒及學習其知識結合於生活娛樂當中。

香港啤酒有限公司 香港啤酒有限公司在外地搜羅最優質的上等麥芽、啤酒花及酵母，和本地水源作為原材 料，是亞洲首間以瓶裝和桶裝售賣精品啤酒。

For further information please contact Cheryl Yip on 2898 9577 Archetypal Press Release: 11/12/2014 or via [email protected]