2015-16 Partnership Proof of Performance Mississippi Gulf Coast CVB & UA Athletics April 22, 2016 University of ROLLIN’ WITH THE TIDE

• Alabama is currently the #1 licensed brand in college athletics, based upon merchandise sales.

• Alabama football has won the national championship in four (4) of the last seven (7) years, including the recent 2015 National Championship.

• The Crimson Tide was the most-watched team averaging 7.1 million viewers and playing in three (3) of four (4) most- watched 2015 games. Birmingham is the top rated television market for in the nation.

• Overall success - Alabama athletics has captured fourteen (14) NCAA team or individual national titles in the last four (4) years.

• The campus enrollment is now over 37,200 students, an increase of 40% in the last five (5) years. University of Alabama IMPACT THE MASSES

• One of largest national fan bases in sports with an estimated 22 million fans of the Crimson Tide**

• UA Athletics hosts over 1.4 million spectators each academic year, including over 800,000 at Bryant-Denny

• Crimson Tide Radio Network audience of 857,000 listeners each game- one of largest radio networks with over sixty (60) radio affiliates across the nation

• #1 national in football game programs sold at 75,000 per season

• Rolltide.com is the #2 highest traffic website in the state with over 6,000,000 page views per month

• Two (2) Facebook pages with over 1,000,000 friends- most traffic in college athletics

** Source: The Marketing Arm’s Sports Property Index, 2014 Radio FOOTBALL

• Nine (9) hours of game-day coverage on the Crimson Tide Radio Network- largest network in college sports- sixty (62) affiliate stations throughout Southeast- 857,000 listeners per game

• One (1) :30 pre-game Network commercial, one (1) in-game Network commercial, and one (1) Network post-game commercial during the four (4) November game broadcasts- minimum of eight (8) total Network commercials. Delivered three (3) bonus commercials during games- bonus value of $10,800.00 with 682 total commercials delivered across the Crimson Tide Radio Network plus satellite and streaming.

• Two (2) :30 in-game Network commercials during 2016 A-Day Spring Game. Delivered two (2) bonus commercials during the 4/16 A-Day game broadcast- bonus value of $4,200 with 248 total commercials delivered. Radio HEY COACH SHOW

• Popular weekly call-in show featuring Coach Nick Saban

• National coverage across full Crimson Tide Radio Network including all major markets in Alabama plus satellite and streaming.

• One (1) Network commercial during each November 2015 Hey Coach Show. Delivered.

• Bonus- each weekly 2015 Hey Coach Show was televised with full audio in the Birmingham, Montgomery and Huntsville markets. Estimated additional value of $4,000.00 for four (4) shows. Radio FOOTBALL AFFILIATES

2015- 16 CRIMSON TIDE SPORTS NETWORK

Market Station(s) Market Station(s) Anniston WHMA-FM 95.5 Jackson, MS WSQS-AM 1400 Apalachicola, FL WFCT-FM 105.5 Jasper WJLX 1240/101.5 Arab WAFN-FM 92.7 Lewisburg, TN WAXO-AM 1220 Ashland WCKF-FM 100.7 Linden WINL-FM 98.5 Auburn WMXA-FM 96.7 Mobile WZEW-FM 92.1 Birmingham WJOX-FM 94.5 / WJOX-AM 690 Monroeville WMFC-FM 99.3 Brewton WKNU-FM 106.3 Montgomery WDXX-FM 100.1 Brunswick, GA WSFN-AM 790 Nashville, TN WPRT 102.5 Centre WEIS 990/100.5 Opp WAMI-FM 102.3 Chattanooga, TN WUUQ-FM 97.3/99.3 Panama City, FL WBPC-FM 95.1 Columbia, TN WMRB-AM 910 Pensacola, FL WBSR-AM 1450 Columbus, GA WEAM-AM 1580 Russellville WGOL-AM 920 Corinth, MS WADI-FM 95.3 Savannah, GA WSEG-AM 1400 Cullman WFMH-AM 1340 Scottsboro WKEA-FM 98.3 / WWIC-AM 1050 Decatur WWTM-AM 1400 Selma/Prattville WXFX-FM 95.1/ WLWI-AM 1440 Dothan WBBK-FM 93.1 Spartanburg, SC WASC-AM 1530 Florence WYTK-FM 93.9 Tallassee WTLS-FM 106.5 Fort Payne WFPA-AM 1400 Tupelo, MS WZLQ-FM 98.5 Ft. Walton, FL WTKE-FM 98.1 Tuscaloosa WFFN-FM 95.3 / WTSK-AM 790 Gadsden WAAX-AM 570 WDGM-FM 99.1 Georgiana WFXX-FM 107.7 Vernon WJEC-FM 106.5 Haleyville WWWH-FM 92.7 West Point, GA WCJM-FM 100.9 Huntsville WUMP-AM 730 / WVNN-FM 92.5 Winfield WKXM-FM 97.7/ WKXM-AM 1300 WVNN-AM 770 Satellite Radio Sirius/XM Jackson WHOD-FM 94.5 Radio FOOTBALL AFFILIATES

Key Market Coverage

Atlanta, GA Mobile, AL Birmingham, AL Montgomery, AL Chattanooga, TN Nashville. TN Columbus, GA Pensacola, FL Huntsville, AL Savannah, GA Jackson, MS Signage- Football STADIUM LED

• 101,821 fans per game- all games sold out. Total season attendance- 712,747 for seven (7) home games.

• Two (2) total minutes of LED ribbon board display during the 11/7 LSU game and 11/21 Charleston Southern game. Each minute is broken into three (3) :20 second displays. Minimum of twelve (12) displays. Delivery- 6.5 total minutes of LED display during games- $10,300 in bonus value with 2,036,420 total impressions during games

• Four (4) total minutes of LED ribbon board display during the 2016 A-Day Spring Game. Delivery- 7.5 total minutes of LED display during A- Day game- $ 5,500 in bonus value with 1,710,000 total impressions during A-Day. Signage- Football STADIUM LED- LSU Game

9 Signage- Football STADIUM LED- CSU Game

10 Signage- Football STADIUM LED- ADAY Game

11 Signage- Baseball STADIUM LED

• Newly-refurbished Sewell- Thomas Stadium for 2016 baseball season- $42 million dollar renovation

• Minimum of thirty-five (35) home games each season- expected annual attendance- 100,000 minimum

• One (1) rotating LED signage panel on the main scoreboard during each home game. Delivery- currently being displayed for 2016 season. Print Media GAME DAY PROGRAMS PLUS

• One (1) full-page, color advertisement in the official 2015 Alabama Football game day program (seven issues). Total of 75,000 copies sold annually. Delivered.

• One (1) full-page, color advertisement in the official 2016 Alabama A-Day Spring Football game day program (single issue). Total of 10,000 copies sold annually. Delivered.

• One (1) full-page, color advertisement in the official 2016 Alabama Baseball game day programs. Total of 10,000 copies sold annually. Delivered.

• Bonus- Same advertisement appears with link in the digital application of each game program. Approximately 10,000 downloads currently during the season. Value- $5,000.00. Football 2015 SCHEDULE

Date Opponent Time/ TV Sept. 5 7:00pm- ABC (Cowboy Stadium- ) Sept.12 Middle Tennessee 3:00pm- SEC TV Sept. 19 Ole Miss* 8:15pm- ESPN Sept. 26 - Monroe 3:00pm- SEC TV Oct. 3 at Georgia* 2:30pm- CBS Oct. 10 * 6:00pm- ESPN Oct. 17 at A&M* 2:30pm- CBS Oct. 24 Tennessee* 2:30pm- CBS Nov. 7 LSU* 7:00pm- ESPN Nov. 14 at Mississippi State* 2:30pm- CBS Nov. 21 Charleston Southern 3:00pm- SEC Nov. 28 at Auburn* 2:30pm- CBS Dec. 5 SEC Championship TBA Dec. 31 Orange Bowl/Cotton Bowl TBA College Football Playoff Semi-Finals Jan. 11 Fiesta Bowl TBA College Football Playoff Final *SEC Games Bold home Football Football 2016 SCHEDULE

Date Opponent Time/ TV Sept. 3 Southern Cal TBA (Cowboy Stadium- Dallas) Sept.10 Western TBA Sept. 17 at Ole Miss TBA Sept. 24 Kent State TBA Oct. 1 Kentucky TBA Oct. 8 at Arkansas TBA Oct. 15 at Tennessee TBA Oct. 22 Texas A&M TBA Nov. 5 at LSU TBA Nov. 12 Mississippi State TBA Nov. 19 Chattanooga TBA Nov. 26 Auburn TBA Dec. 3 SEC Championship TBA Dec. 31 Peach Bowl/Fiesta Bowl TBA College Football Playoff Semi-Finals Jan. 11 CFP Championship- Tampa TBA

Bold: Home Game