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MARCH 2 0 0 8 | VOL. 1 1 NO. 3 THE MAGAZINE OF ARIZONA STATE UNIVERSITY UNIVERSITY CREATING A Cover:Cover.qxp 2/11/08 5:26 PM Page 3

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President’s Letter

The official publication of Arizona State University Volume 11, No. 3 EDITOR-IN-CHIEF, DIRECTOR OF MARKETING We hope you enjoy this special Jeff Holeman issue of ASU Magazine, which is MANAGING EDITOR dedicated to celebrating ASU’s 50th Liz Massey anniversary as a university. On Dec. 5, EDITORIAL ASSISTANT 1958, Gov. Ernest McFarland signed a Melody Orak proclamation announcing the institution’s name change from ART & DESIGN DIRECTOR Arizona State College to Arizona Robert Cao-Ba State University. This act was preceded by years of academic SENIOR GRAPHIC DESIGNER preparation by Arizona State’s faculty and staff, struggles in the Karen Windsor-Worrel state Legislature and at the Arizona Board of Regents and a ADVERTISING SALES, successful ballot initiative campaign supporting the name DIRECTOR OF BUSINESS RELATIONS change that was waged by thousands of Sun Devil alumni, Rhonda McClintock students and supporters. (480) 965-5051 The university will be remembering this milestone throughout WEBMASTER 2008. The Alumni Association chose to produce a commemorative Benita Iafrat magazine issue early in the year because our signature event, Founders’ Day, held this year on March 18, will also take ASU’s PRINCIPAL PHOTOGRAPHY 50th anniversary as its theme. Tim Trumble Tom Story We will honor the alumni classes of 1956 through 1959, who collectively worked so hard to pass the ballot initiative for the ASU Magazine is printed on paper that is name change, with the James W. Creasman Award. We will also certified to the Forest Stewardship Council (FSC) Standards. be honoring Lt. Gen. Frank Sackton—an alum, a professor emeritus, the founding dean of the College of Public Programs, and a distinguished administrator at ASU—as he symbolizes the excellence displayed by alumni who have served ASU as faculty and staff that has characterized the institution since it was chartered in 1885. The institution that has become Arizona State University has evolved from a normal school to a teacher’s college to a leading public research university. We are poised to achieve even greater ASU MAGAZINE things in the coming decades; we hope you’ll join us as a member PO Box 873702 of the Alumni Association as ASU becomes the new“gold Tempe, AZ 85287-3702 standard”for higher education in the 21st Century. (480) 965-2586 [email protected]

Thank You A special issue is a group collaborative effort.The staff of ASU Magazine would like to thank the following persons for their assistance in locating historical photos and research materials for this commemorative edition: Neil Millican and Rob Spindler, University Archives/ASU Libraries; Christopher De Herrera, Office of Public Affairs; Mark Brand and Regina Verlengiere, Intercollegiate Christine K. Wilkinson, ’66, ’76 Ph. D. Athletics; and others at Hayden Library and elsewhere who went above and beyond in helping us find photos and accurate caption information. President, ASU Alumni Association Senior Vice President and Secretary of the University ASU Magazine (USPS 024-438) is published quarterly by the Arizona State University Alumni Association, PO Box 873702, Tempe, AZ 85287-3702, (480) 965-2586, FAX (480) 965-0225. Subscriptions are sent to all ASU alumni. You may become a friend of the Alumni Association regardless of university affiliation. Annual dues to become an active member or friend are $45 for individuals and $60 for couples. Life member dues are $500 for individuals and $650 for couples. Periodicals Postage is paid at Tempe, AZ and additional mailing offices. Postmaster: Please send address changes to ASU Magazine, Attention: Circulation, PO Box 873702, Tempe, AZ 85287-3702. Permissions: Portions of this publication may be reprinted with the written permission and proper attribution. Contact editor. TOC 2:Layout 1 2/11/08 11:03 AM Page 2

6 It’s all about U The drive to change Arizona State’s name from College to University had many twists and turns, and set the institution on a course that still shapes it today. 22 Creating a university Developing a public research university on the foundation of a teacher’s college was a challenge, but Sun Devils rose to the test and have passed many phenomenal benchmarks over the past half century.

36 The ASU I remember Faculty, staff and alums reminisce over the most remarkable— and laughable—moments from the past 50 years. TOC 2:Layout12/11/0810:40AMPage3 them anotherfuture. what theysee,hecanshow future. Iftheydon’tlike can showpolicymakersthe ASU’s DecisionTheater, Rick Shangraw, director of 68 tomorrow Theater of The SunDevilsportslegacy take itsplaceamongthe 48 and growth, whichhas also helpedtheschool is oneofachievement Sprinting to academic giants. greatness coming decades? imperatives, germinateinthe and ASU’s pursuitofitsdesign New American Universityagenda, How willPresident MichaelCrow’s 58 Harvesting success we giveyou uniforms havemorphedover theyears. Winning isstillthefocus,butSun Devil 54 The SunDevil 34 march through thedecades. A 20 DEPARTMENTS “pop”quizonthegoodiesthatmarkedour Then &Now:Fashion Then &Now:Sports Then &Now:Accessories acomprehensive overview. research excellence. trajectory toward academicand supported theuniversity’songoing ASU’s ongoingbuildingboomhas 40 WULK “look”haschangedovertheyears; KUSH Construction Zone

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ASU ALUMNI ASSOCIATION BOARD OF DIRECTORS 2007–2008 OFFICERS CHAIRMAN Michael A. Pressendo ‘90 CHAIR-ELECT Maria L. Hesse ’77, ’84 M.B.A. TREASURER William D. Kavan ‘92 PAST CHAIRMAN Kenneth Behringer ’74, ’78 J.D., ’88 M.B.A. PRESIDENT Christine Wilkinson ’66, ’76 Ph.D.

BOARD MEMBERS Dave Benner ‘02 Charlie Broucek ‘93 Kristi K. Bulla ‘91 Barbara Clark ’84 M.Ed. Eddie DeVall ‘93 George Diaz Jr. ’96, ’99 M.P.A. Mark Duplissis ’92, 97 M.Ed., ’06 Ed.D. Matt Gervin ‘01 Andy Hanshaw ‘87 Gilbert Jimenez ‘67 Mark W. Killian ‘81 Joseph E. Koehler ’87, ’90 J.D. Chris Kyselka ’87, ’92 M.P.A. Jonell Lucca ’95 Phillip Moore ’66, ’67 M.S.E. Vada O’Hara Manager ‘83 Jeffrey Olen ‘96 Kathleene Paul ‘72 Tara McCollum Plese ’78, ’84 M.P.A. Martin Quintana ’87, ’04 M.B.A. Margot E. Richardson ’93, ’99 M.M.C. Anne Sawkiw ‘99 Brian Jay Scott ’80, ’81 M.B.A. Christopher Spinella ‘83 Joseph Udall ’92 J.D. TOC 2:Layout 1 2/11/08 10:40 AM Page 5 It’s the Network for ASU® Alumni

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It’s all about By PETER ALESHIRE The 1958 name-change campaign galvanized Arizona State—and recast U the institution’s future Name Change 2 SP:Layout 1 2/11/08 12:19 PM Page 7

Arizona State’s Memorial Union 1958

Thousands of happy Arizona State College students surged through the Memorial Union on the evening of Nov. 4, 1958, primed to celebrate the passage of an unprecedented statewide referendum that would transform their school into a university, despite the fierce opposition of their University of Arizona nemesis. But inside the improvised election command center, Student Name Change Chairman Ron Ellenson watched Arizona State President Grady Gammage’s Name Change 2 SP:Layout 1 2/11/08 12:20 PM Page 8

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Above: Name-change campaign leaders (left), Wendall Shofstall, Don Dotts (center), and expression with growing dismay. We knew it was do or die. It was Owen Riley Dean Jr. Opposite page: Faculty, Gammage held the thin strip printing our one chance, and losing would students and alumni banded together to execute the “Yes on 200” campaign. out vote tallies as they came out of have been a terrible embarrassment – the teletype machine, his face ashen. and probably would have doomed “His heart fell right down to his feet the name change forever,” and enlisted the help of celebrities – someplace,” recalls Ellenson, one of recalls Ellenson. including television and radio mega- perhaps two dozen students who put Bringing the campaign to that star (and former student) Steve Allen. their lives on hold in 1958 to work point had entailed an enormous But suddenly Proposition 200 with a grassroots network of alumni effort. Thousands of students had wobbled towards defeat on the and political leaders to promote circulated petitions, lobbied their smudged chalkboard tallies. To Proposition 200, a measure that would parents and rung doorbells. dampen the mood even further, a change the name of their school from Hundreds of alumni had served as new rumor rippled through the Arizona State College to Arizona foot soldiers in a campaign by the crowd at about the same time: smug State University. Arizona Jaycees to gather the most and domineering Wildcat supporters Until that moment, the 100,000 initiative signature petitions in had crept onto campus and lit a fire votes that had already been tallied history. Gammage and his wife had behind the Memorial Union. Up until had given the measure a comfortable spoken at scores of rallies across the that moment, it had seemed Arizona lead, in spite of vocal opposition from state, defying his bosses both at the State might finally win the right to the state’s Board of Regents, the state Board of Regents and in the Arizona call itself a university. Now, all that legislature and the University of legislature. Students and alumni had was in doubt. How could such a Arizona’s far-flung network of marched on the capitol en masse, passionate effort have come to this? alumni. But the figures in Gammage’s flooded lawmaker mailboxes, held GOLDEN ANNIVERSARY parades, pressured their parents, hand now showed that a huge block This year’s 50th anniversary of the flown a gaily painted private of 40,000 votes had come in almost historic name change campaign campaign plane all over the state, entirely against the name change. revisits a singular moment in the “It was terribly disheartening. delivered petitions in an armored car Name Change 2 SP:Layout 1 2/11/08 12:20 PM Page 9 Name- Change ERA TIMELINE

March 13, 1945 Gov. Sidney Osborn signs a bill granting the Tempe and Flagstaff campuses of Arizona State Teacher College the authority to confer non-teaching degrees. The college is renamed Arizona State College at Tempe.

May 1951 President Grady Gammage appoints an internal faculty committee, headed by Harold Richardson, to study the academic state’s history and one almost unparalleled sleeping giant in Tempe, you’d better watch structure of Arizona in the history of higher education. The out. The old politics ain’t going to work.” State and to make recollections of people who played a key “We knew that the future of the university recommendations for the future of role not only illuminate the history of the was going to be determined by getting that the institution. university, but the profound social and name changed,” recalls the Rev. Bob Reynolds, demographic shifts that shaped both a student organizer who was so consumed by May 1953 Arizona and higher education nationally. the campaign that it delayed his graduation by The Arizona “It’s still the seminal event in the history of several years and diverted his own future into a Board of Regents, ASU and in many ways of Phoenix too,” said career of service as an Episcopalian minister. responding to Grady Gammage Jr., who recalls the ceaseless “It was such a different time. It was a small Gammage’s comings and goings connected to the campaign school, rather intimate,” Reynolds said. “There presentation on in his father’s house. “It was really a different was a great deal of pride in who we were – the Richardson era, but my dad may have realized, earlier than with lots of veterans on campus. There was just committee report, agrees to have most people, what was going to happen to one place in the student union to get your the U.S. Office of growth in Phoenix.” coffee or coke, so you could connect with Education study “That was perhaps the only time such a name people easily.” higher education change ever went to the vote of the people,” CHANGES BREW AFTER WWII issues in Arizona says Don Dotts, editor of the State Press in the and make late 1950s and a key campaign organizer, who The roots of the campaign dated back to the recommendations later worked for the ASU Alumni Association, legislature’s decision in 1885 to establish a concerning the first as editor of the Arizona Statesman single land-grant university in Tucson, plus a future of Arizona magazine and ultimately as executive director. teacher-training normal school in Tempe. By State College at “You have to remember, in those days the the end of World War II, the Arizona State Tempe. Ernest Hollis is designated to whole state was run by U of A graduates. The Teachers College at Tempe had just 500 lead the study. campaign really sent a message that this is a students. But in 1945, President Gammage convinced the U of A-dominated Board of Name Change 2 SP:Layout 1 2/14/08 12:19 PM Page 10 ARIZONA STATE

Regents to rename his institution seven schools – each with a dean and Arizona State College was already Arizona State College and authorize a mix of undergraduate and rapidly becoming a university and issuance of a handful of liberal graduate degrees. The proposal set was “literally bursting out at its arts degrees. off a fresh, fierce debate at the Board academic seams.” Moreover, the Almost immediately, the renamed of Regents, which ultimately report added, “uncontrolled institu- Arizona State began a period of approved the College of Arts and tional competition tends to divide explosive enrollment growth. By Sciences and just one of the other the state’s influential citizens into 1951, Arizona was gaining 50,000 seven proposed new schools. more or less permanent factions that residents each year – three-fifths of However, the debate also spurred the sometimes take a sanguinary delight them in Maricopa County. By 1954, decision that would set up the next in defeating the efforts of the other enrollment at Arizona State Teacher’s stage of the struggle: a request for a institution and its factions, usually College had risen to 4,000 and study of the structure of higher without too much regard for the President Gammage was once again education in Arizona by the U.S. merits of the case.” pushing for a reorganization and Office of Education. The panel recommended reorgan- name change to put the school on The resulting blue-ribbon panel izing Arizona State into four roughly equal footing with his own spent a year interviewing faculty, colleges – Liberal Arts, Education, alma mater – the U of A. students and administrators before Applied Arts and Sciences and He proposed abandoning the issuing a book-length report in 1954 Business and Public Administration, departmental model left over from that largely validated Gammage’s with an array of undergraduate and the teacher college days to establish position. The report concluded that graduate degrees. Name Change 2 SP:Layout 1 2/14/08 12:19 PM Page 11

Sept. 1954 UNIVERSITY The Hollis Commission states in its report that Arizona State is “rapidly becoming a university” and recommends the creation of colleges within the institution to reflect this fact.

Nov. 20, 1954 The board of regents accepts the Hollis report by a vote of 5-4. It also hears a motion by regent (and Arizona State alum) Lynn Laney to change Arizona State’s name to designate it “some sort of university,” but protests by regents favoring the University of Arizona cause the consideration of the motion to be postponed.

Spring 1955 A bill introduced in the Arizona Legislature to change Arizona State’s name dies in committee.

July 1, 1955 Arizona State’s academic structure is reconfigured from 14 departments reporting directly to the college president into four colleges led by deans—the College of Applied Arts & Sciences, the College of Education, the College of Business Administration, and the College of Liberal Arts. Name Change 2 SP:Layout 1 2/15/08 11:05 AM Page 12

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Above: Grady Gammage (second from right) and name- change campaign leader James Creasman (second from left) celebrate as the teletype machine announces that Proposition 200 has passed.

Left: The tally for the name- change appeared close at one point during the evening, but the measure was supported broadly across the state.

Opposite page: (top) An Arizona State alum flew his private plane all over the state to advertise the name-change campaign.

(bottom) Name-change advocates plastered pro-200 bumper stickers everywhere. Name Change 2 SP:Layout 1 2/11/08 12:21 PM Page 13

1956 The board of regents approves the granting of On Nov. 20, 1954, the Regents 10 new master’s debated the recommendations as level degrees at “fireworks erupted” and “heated Arizona State, all regional arguments flared,” according to the in non-teaching Arizona Republic. In the end, the Regents fields. approved the federal panel’s recommendations on a 5-4 vote, with Gov. Howard Pyle casting Jan. 20, 1956 A picture appears the deciding vote. in the Arizona Now claiming the title “university” Republic of a was surely just a formality, Sun Devil highway sign supporters asserted. designating Guess again. Arizona State College which has PETITION FEVER QUELLED the word “college” A solid majority of the Board of Regents covered up and favored the University of Arizona and so were replaced with resistant to a name change for the rival college. “university.” Curiously enough, one of the first spurs for a change came from student Ron Leed’s search February 1956 for a topic for a paper in his American Problems Supporters of the name-change class. Urged to research Arizona State College, efforts introduce he discovered that it was classified as a univer- House Bill 71, sity nationally – since it had multiple colleges which after several and offered liberal arts degrees. Leeds wrote a attempts to kill it, paper, “When is a Hot Dog a Hamburger,” passes out of which ended up catching the attention of the committee and is school’s administration. Several administrators passed by the urged him to pursue the politically sensitive Arizona House. issue, Leeds recalls. However, the So Leeds and other students organized a rally measure stalls when it reaches on campus, which drew more than 2,000 the state Senate students in 1955, the first of a series of meetings and is never and rallies intended to spur the legislature to passed. change the name through an act of law. Leeds recalls that at least one major business offered Feb. 17, 1956 anonymous financial support for the campaign. By 1957, recent graduates Owen Riley Dean The Arizona Daily But the resistance also emerged quickly. Leeds Jr. and Bill Kinnerup had decided to take Star in Tucson father was a Tucson businessman and both he matters into their own hands by convincing reports that the and his son soon found themselves under the Junior Chamber of Commerce to launch an group Citizens strong pressure from Tucson business and civic initiative drive to change the name, partly as a for College and University leaders to drop the campaign, Leeds recalls. In way to boost otherwise low turnout rates. They were printing up the petitions when they got a Education has fact, one prominent business leader advised been formed to Leed’s father to “take him out and drown him.” call from the administrators at Arizona State, Dean recalls. oppose legislation Despite the rallies and meetings with top to change the Dean and Kinnerup sat down in the politicians, the name-change bill never made it name of Arizona out of committee in 1955. Gammage persisted Memorial Union faculty dining room with State College at in the next session, working quietly through the Gammage and a phalanx of deans to listen as Tempe to Arizona legislature, to avoid alienating either the Board Gammage asked them to hold off on a petition State University. of Regents or the lawmakers controlling the drive. Friends in the legislature had vowed to purse strings, according to “The Arizona State push through a name change bill, he said. July 2, 1956 Grady Gammage University Story” by Ernest Hopkins and Alfred “Do you think we can trust them?” asked Dean skeptically. “Oh, yes. Definitely,” suggests that Thomas. But the 1956 version of the bill also officials from died in committee. replied Gammage. Name Change 2 SP:Layout 1 2/11/08 12:21 PM Page 14

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So they put their effort on hold. Soon, Giss appeared on the balcony POWER OF THE PENS But the promised name change overlooking the indignant crowd, by So the war was on. It would essen- turned into a Trojan Horse when now covering every space but tially pit U of A’s graduate network of Senator Harold Giss of Yuma intro- the rose garden, and promised to lawyers, doctors and politicians duced a bill to change the name to withdraw his bill. against Arizona State’s 20,000-strong Tempe University, a move which After the Giss incident, Dean alumni network of teachers and provoked a furor that ultimately and Kinnerup vowed to renew principals – not to mention the still fertilized the grassroots campaign. their campaign. largely unrealized political clout of In a largely spontaneous moment of Once more, they received a fast-growing Maricopa County. indignation, several thousand summons to campus, Dean recalls. But first, name change advocates students attending a campus rally Kinnerup refused to go, but Dean met needed 29,000 signatures to put the against the proposal piled into cars again with Gammage and an array of measure on the ballot, despite almost and led a wild, honking caravan deans and professors. Once again, the universal failure of such measures in down to the Arizona Capitol. administrators fretted that a failed the past. The Jaycees mounted a The students milled about in campaign would doom the name statewide effort, even enlisting clubs front of the capitol building, angry change. But this time, opinion was in Tucson, whose members were but restrained. divided. When Dean insisted the convinced that the measure would “I remember saying over the Jaycees would go ahead with their lose and settle the matter for good. bullhorn ‘stay out of the Rose drive no matter what, Gammage Meanwhile, Reynolds and other Garden,’” recalls Reynolds. “It was directed Dean of Students Weldon student leaders handed out petitions really the most orderly riot I’ve Shofstall to help coordinate the effort. to hundreds of student volunteers. ever seen.” Name Change 2 SP:Layout 1 2/11/08 12:22 PM Page 15

“Company X” (later revealed to be General Electric) had offered to build Shortly after 1,139 students collected a plant in the their degrees in the institution’s 72nd Phoenix area if graduation ceremony in May of 1958, a college in the students fanned out across the state with area were granting their long-neglected petitions – even as the bachelor’s and well-organized Jaycee signature-gathering master’s degrees in engineering. campaign reached its climax. Wildcat supporters In early July, signature gatherers protest, claiming converged on the student union in front of two engineering a giant thermometer tallying the signature schools in one state count. Nearby, three armored cars, an Army represents wasteful ROTC squad, and a convoy of cars, duplication. including one containing Gov. Ernest McFarland, waited. The caravan rushed the Jan. 8, 1957 petitions to the Secretary of State’s office In a speech to the with the maximum possible fanfare. Yuma Rotary Club, Grady Gammage In the end, the Jaycees and the suggests that procrastinating students gathered instead of passing 63,956 valid signatures. a bill granting his college’s name (Opposite) Angry students protest a proposed name change to Arizona change to Tempe University. (Left/below) Grady State University, the Gammage atop the Memorial Union announcing Prop. 200’s victory, and being carried by jubilant students. Arizona legislature scrap the current higher education structure of the state and create a single University of Arizona system, with campuses in Tempe and Tucson. Name-change The frequent front-page articles and hand- advocates react wringing editorials in the State Press in the negatively to the suggestion. ensuing months capture the suspense and anxiety. Hundreds of petitions disappeared 1957 into desk drawers of students, with few The regents names turned in as the weeks dragged on. approve the first The State Press fervently touted the efforts two master’s of sophomore James Green, 39, a mechanical degree programs engineering major with five kids who drove for the College of a Phoenix city bus and still had time to Business gather more than 400 signatures – working Administration: for hours each day between his last class a master’s of science in business and the start of his work shift. administration and But after weeks of exhortations, the State a master’s of Press concluded dismally, “the way things science in look now, the students of this campus are accounting. too lazy to get 30,000 signatures on a piece of paper. The fact that we aren’t over the top September 1957 yet looks bad. It is bad.” Arizona State But the editors should have recalled that establishes the students put off everything until after finals. School of Nursing within the College of Liberal Arts. Name Change 2 SP:Layout 1 2/11/08 12:31 PM Page 16

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MAKING THE ARGUMENT (Above) Gov. Ernest McFarland (seated) The band played, ROTC marched, signs the proclamation announcing the FOR ASU cheerleaders cheered, students name change to Ariziona State University hollered, administrators gave One alumnus painted his private (opposite page). speeches – then the whole, blaring, plane with slogans supporting impromptu parade careened down Proposition 200 and barnstormed 200 supporters into purple-faced to the state Capitol. across the state, according to the State indignation, decrying a campaign of In that heady moment, they felt Press. Students and alumni organized “un-truths, half-truths and implica- almost finished. phone banks and sold buttons. tions,” the State Press fumed. “This is But then the opposition formed – During one football game, the card sad commentary on the intellectual specifically, an anti-Prop. 200 group section added “U” to “AS,” enraging and emotional age of some citizens of in Tucson that vowed to mobilize a the U of A onlookers. Someone retali- the nation’s fastest-growing state, for statewide network of U of A ated by burning a swath in the grass their opposition is borne of thought- graduates to kill the name change of the newly completed football less, unnecessary sectional jealousy,” idea once and for all. stadium. The Arizona State and U of concluded the editorial. So the campaign to gather the A debate teams fiercely debated the One wag noted that if the signature shifted gears quickly and issue on television and radio stations University of Arizona’s argument became a low-budget, free-form, in both Tucson and Phoenix. was true, then taxpayers could save grassroots effort to get the measure Arizona State’s argument rested on $5 million by renaming it passed. Fraternities and sororities the assertion that the institution was Tucson College. played a leading role in organizing already a university in all but name. Dotts recalled that President students, since the Greek organiza- U of A backers countered that the Gammage and his wife spent tions dominated the social and polit- name change would force a budget months traveling throughout the ical life of what was even then chiefly increase that would cost at least $5 state, speaking to alumni clubs. a commuter campus. million. That argument drove Prop. Name Change 2 SP:Layout 1 2/11/08 12:22 PM Page 17

Spring 1958 With another Arizona State name-change bill foundering in the state legislature, State Senator Harold Giss of Yuma introduces a bill to change the institution’s name to Tempe University. More than 2,000 students and supporters stage a protest in Tempe, then caravan to the state capital. Grady Gammage reprimands the student leaders of the protest.

April 18, 1958 The board of regents approve the renaming of the Graduate Division to the Graduate College. The unit will oversee the development of the advanced programs of study.

April 25, 1958 Name-change supporters unveil a signature-gathering campaign for a ballot initiative to change the name of Arizona State College to Arizona State University. Alumni Association executive secretary James Creasman is named by Grady Gammage to head the campaign.

July 1, 1958 Jubilant Arizona State students, alumni and supporters caravan to the state capitol to deliver 63,956 signatures in Name Change 2 SP:Layout 1 2/22/08 12:43 PM Page 18

On one such trip, Kathryn Gammage years later – when the girl became a VICTORY DANCE stopped at a pharmacy in Casa Sun Devil cheerleader. The final vote for Proposition Grande to see if she could leave After all the rallies, accusations, 200 was 101,811 YES to 51,471 NO. some pro-Proposition 200 brochures speeches and pavement pounding, The measure lost in only Pima and on the counter. the issue came down finally to the Cochise Counties and won by an “I’m Kathryn Gammage and I’m fateful election night of Nov. 4, 1958 – 11-2 margin in Maricopa County. campaigning for Proposition 200 and when for a terrible hour, defeat (and The crowds gathered at ASU I’d like to leave some brochures,” possibly destruction) loomed. cheered wildly, having having she explained. But then it turned out that the learned an intricate lesson in The pharmacist glowered at her. supposed U of A “attack” behind the politics and commitment that “You’re not putting those in my Memorial Union was just some Sun changed the lives of many. Parties store – I’m a University of Arizona Devil fraternity brothers firing up a erupted all over campus. Reynolds pharmacy school graduate.” barbeque. And the mysterious 40,000 recalls watching a happy professor Ironically, says Dotts, Kathryn anti-Proposition 200 votes turned out dancing on a tabletop. Gammage got to know the to be ballots somehow counted twice. “That victory rally was the pharmacist’s daughter a few After an hour of nail-biting confusion, crowning glory,” recalls Ellenson. the elections office corrected the tally. Name Change 2 SP:Layout 1 2/22/08 12:54 PM Page 19

support of the name-change ballot initiative, more than twice the number required by the state to get the measure on the November ballot.

Fall 1958 Proposition 200 supporters fan out across the state to garner support for the name-change proposal. Highlights include an airplane barnstorming tour, a speaking tour featuring James Creasman, Katherine Gammage, various faculty members and their spouses, and a commercial advocating the name change featuring former student and television personality Steve Allen.

Fall 1958 First-year football coach Frank Kush and his Sun Devils promote a yes vote on Proposition 200 while charging to a 7-3 season. Kush tours the state stumping For Grady Gammage, the campaign proved the ministry – a path, he says, that hinged on for the measure. to be the final triumph of a distinguished his involvement in the name-change campaign. career. Tragically, barely a year after his The campaign gave Ellenson the confidence Nov. 4, 1958 Proposition 200 triumph at the polls, Gammage died of a heart to overcome painful childhood shyness and passes. attack in December 1959. launch a successful business career. For many of the exhausted student “The campaign would never have succeeded Dec. 5, 1958 activists, the campaign spurred a personal without the students, and I think it changed Gov. Ernest transformation. everyone who worked on it,” he said. McFarland signs Reynolds dropped out of school as soon as So in the end, it’s hard to know who the proclamation the campaign concluded, got a job in a bank learned the most from this singular triumph officially changing and pondered his future. Then the fraternity of the grassroots activism – the students or Arizona State council came to call and made him a regional the institution. College’s name representative, due largely to his success in Which is, after all, how education is to Arizona State University. the campaign. That led him back to ASU to supposed to work.

finish his degree and eventually to service in Peter Aleshire is a Phoenix-based freelance writer.

Answer key: 1. Radio, 1950s and 1960s 2. Balsa wood airplane, 1950s 3. Hula Hoop, 1950s 4. LP record, 1950s through 1980s 5. iPod®, 2000s 6. Computer mouse, 1980s 7. Surfboard, 1960s 8. Skateboard, 1970s through 2000s 9. 8-Track tape, 1960s and 1970s 10. Portable cassette player, 1980s 11. Rollerblades®, 1980s ® 12. Pez candy, 1950s 13. Smiley face, “Have a nice day”, 1970s 14. Compact disc, 1980s 15. Dashboard hula dancer, 1950s 16. In-home video game console, 1970s

17. Boom box stereos, 1980s 18. Frisbee®, 1970s 19. Razor® scooter, 2000s

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If you get stumped, or simply see too many items that came before (or after) your time, you can find the answer key at the bottom of the page. When these got too loud, 17 authorities lowered the boom.

Wonderful diurnal 11 13 periods were promised An in-line version by this guy. of a childhood favorite.

14 These sold in“record” numbers when 12 they were first These sweet released. 18 This disc treats came kicked dog with collectible exercise dispensers. routines up 15 a notch. This lady had more class than your average bobble-head.

16 This offered arcade fun without the arcade.

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NELSON

DURHAM

GAMMAGE Creating a University 3:Layout 1 2/11/08 4:52 PM Page 23

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y the mid-1950s, Arizona State College had the faculty, the students and the programs to be a university. It just didn’t have the name. BGetting permission to tack “university” after Arizona State meant added prestige, status and responsibility for what had until very recently been strictly a teachers college. That’s why so much was at stake when the name change was put to a public vote in 1958. “I’m sure it’s the only time in the country a university had to go to a vote of the people to get its proper name,” said Don Dotts, who “I think served as executive director of the ASU Alumni Association for nearly 30 years. the future Barnstorming tours of the state – with speakers who included new football coach Frank Kush – paid off. The name change easily is limitless.” won approval. Thus, on Dec. 5, 1958, with a stroke of Gov. Ernest McFarland’s pen, ASU President Arizona State University was born. And then the hard part started. Emeritus Lattie Coor Creating a University 3:Layout 1 2/11/08 4:52 PM Page 24

“We thought we’d made it when we got the name Life on the “intellectual frontier” change,” Dotts said. “And then, lordy, we had to live Grady Gammage, the university’s legendary president up to it.” for 26-plus years, pushed hard for the change in name The university and the people who have led it have and status. Without his efforts, it’s difficult to imagine so spent the last 50 years striving to do just that, seeing the much happening, so fast. But Gammage died in late 1959, school grow from a little more than 9,700 students in 1958 leaving the work of starting the newly minted ASU on the to more than 64,000 today. The faculty has increased more path to loftier status to the man who succeeded him, than tenfold, from 238 people to more than 2,800. Homer Durham. When the name change took place the school consisted “Those two were the giants that lay the foundation, of one campus and four colleges; now it spans four creating the university and all that preceded it on Grady’s campuses and has 22 colleges. part, but then putting in all the basic foundations, making Perhaps most importantly, it was named a Research I it a full university, on Homer’s part,” said Lattie Coor, university in 1994 by the Carnegie Foundation for the himself president of the university from 1990 to 2002. Advancement of Teaching, signaling its arrival as a full- “Homer Durham took the concept that had been put in fledged research university. place and really gave it life.” “It’s been a wonderful evolution,” said Christine Len Gordon, the dean of ASU’s Emeritus College, Wilkinson, ASU’s senior vice president and secretary. remembers the early days of the university era. Note the careful choice of words, more specifically the “I came just about 10 years after the vote,” Gordon word she didn’t use when describing the university and said. He knew so little about the region he thought its changes. At a time when university buildings are Arizona was next to Texas and had to use his son’s U.S. springing up all over town – in several towns – and map to find it. “It was a very exciting and ambitious student population continues to swell, Wilkinson was time. We knew we were going to be heading into deliberate about her use of the “G” word. Research I status.” “It’s not a matter of growth,” she said. “It’s meeting the Granted, it would take a while. But under Durham’s demand and the diverse needs of our state.” leadership the university gained stature, to say nothing of Creating a University 3:Layout 1 2/11/08 4:52 PM Page 25

“We thought we’d made it when we got the name change. And then, lordy, we had to live up to it.” – Don Dotts

“Homer Durham took the concept that had been put in place (by Gammage) and really gave it life.” – Lattie Coor

“It was a very exciting and ambitious time. several new freestanding colleges, including the College of Law, the College of Fine Arts We knew we and the College of Nursing. It also gained were going to authority to grant doctoral degrees. The be heading into changes were rapid and profound. Research I ASU also began attracting top-flight scholars, Gordon said, ticking off names such status.” as Milton Sommerfeld in biology, Carlton – Len Gordon Moore in physics and Bernard Farber in sociology. Some academic recruits grew in status after arriving, but others were already established scholars, plucked from other universities. Gordon said, “It was such an exciting move on. But in fact what happened was we opportunity, not just to be in a good Ph.D. kept getting better and better and we just program, but to actually form one.” didn’t leave.” ASU was “very ambitious in That kind of work required not only the recruiting us,” Gordon said of himself and his usual intellectual heft but also a sort of colleagues. “The pay got to the point where we pioneering spirit, perfectly suited for the were competitive on basic salaries with UCLA, west. It wasn’t exactly tumbleweeds and Washington, Wayne State, and Michigan.” six-shooters in Tempe at the time, but ASU And the ambition was spreading. was still situated on an intellectual frontier. Gordon recalled hearing a conversation “I think a certain type that was looking for between parents of an ASU student and a little bit of adventure” was attracted to the former provost Milton Glick. “The parents prospect of working at ASU, Gordon said. said, ‘Do we want to be as good as the “We thought we’d have a great adventure and Creating a University 3:Layout 1 2/18/08 9:37 AM Page 26

University of Arizona?’” Gordon said. “Milt said, ‘We as emblematic of ASU’s growth during that time, and as never want to be as good as the University of Arizona. being especially important to what the university We want to be better.’” would become. That would take significant growth on several fronts. The first was Gammage Auditorium, named for Grady Building on campus increased, as more and more people Gammage – an arts building was one of his passions – moved to Arizona and, as a result, more and more and based on a Frank Lloyd Wright design for a Baghdad students wanted an education at ASU. opera house that Wright never built.“I think that was a Dotts points to two structures that went up in the ’60s great thing, because until then we were having even Creating a University 3:Layout 1 2/15/08 11:04 AM Page 27

major artists appear in a 600-seat ballroom in “Here I found, as president, the demands to the Memorial Union,” Dotts said. be involved with the legislature were greater,” But the new building meant more than he said. “I learned that one of the things I had bigger crowds. It also gave students a place to to do was spend more time and energy “It’s been a won- perform, as well. working with members… some of whom derful evolution— “That meant a lot to the public,” Dotts said. were not sympathetic and others of whom “Some people missed the idea that students were very supportive.” it’s not a matter of have benefited from that. The arts have He found enough supportive ones so that growth. It’s meeting flourished since then.” Some of that flourishing ASU managed to secure appropriations, and the demand and was also no doubt a result of the College of borrow money, as well, to embark upon what diverse needs of Fine Arts, later regarded as one of the top arts Nelson called a “major building program of schools in the nation, being established in 1963. facilities that would help meet the need” – a our state.” Also important was Hayden Library, what phrase that certainly sounds familiar today, -Christine Wilkinson Dotts called a “big huge library right in the but one that was apt then, too. The ASU middle of campus. It’s the heart of campus and Foundation also contributed The most recent it’s right in the heart of campus.” to the facilities frenzy, by executing a The basics were now in place. From there it Centennial Campaign during the 1980s that phase of develop- was a matter of building upon them. raised more than $30 million in construction ment kicked off in Among the other additions in the 1960s: the funds for the university. 2002, when establishment of the law school, which would The building began in earnest, paid for with later become the Sandra Day O’Connor appropriations from the state legislature and Michael Crow College of Law; the founding of the School of also by borrowing money. Buildings like the became ASU’s Social Work, which would gain national Noble Science and Engineering Library were president. renown and, in a move that truly diversified completed, as were notable Tempe campus the university’s offerings in the scientific landmarks such as the Mona Plummer Aquatic realm, the establishment of the Center for Center and the pedestrian overpass that spans Meteorite Studies. University Drive. And finally, in 1986, the West Population explosion campus became a reality. Growth continued on-campus under the next three presidents, Harry Newburn, John Schwada and J. Russell Nelson – and continued off-campus, as well. During the 1970s the ASU Farm Laboratory was created, most importantly, the push for a campus of ASU to be established in the West Valley began. As Nelson, in fact, began his tenure as ASU president in 1981, the school found itself in a now-familiar situation for any Arizona institution: unable to keep up with tremendous population demands. “The university had been simply overwhelmed by the number of students that showed up,” Nelson said. “The Phoenix area was growing rapidly and a lot of people were coming to school. The rate of increase at the university was well ahead of that which the university got appropriations, so we were always behind.” Thus Nelson, who had spent his career at research universities, found himself in something of a foreign position – working not just with faculty, staff and students, but lawmakers, as well. Creating a University 3:Layout 1 2/14/08 11:31 AM Page 28

But the construction was about more than bricks and mortar. It was also about increasing the university’s profile for prospective research faculty. “The array of facilities was much enhanced,” Nelson said. “That made a difference, because people in the teaching positions suddenly began to have adequate office space, support for the things they were doing. It made the university attractive to people who previously wouldn’t have considered us as a place to work.” In 1981, for instance, ASU hired its first faculty member who would win a Pulitzer Prize: Rita Dove, who won for poetry in 1987. “We were able to begin changing the character of the faculty and began to be successful at bringing people in from really fine universities, mostly Ph.D.s from very fine universities,” Nelson said. “It had a very positive effect.” Creating a University 3:Layout 1 2/14/08 11:31 AM Page 29

Playing leapfrog Initiatives, over the years, ASU shifted from being primarily a commuter campus with a Of course the recurring theme at ASU, from large body of undergraduate students to an the end of World War II through the present, is institution with multiple campuses and a same theme present for the state of Arizona The recurring substantial graduate school population. itself: continuous, sometimes explosive, theme for ASU Exponential growth of residence halls and growth. It’s meant the metropolitan area has campus amenities such as a student recreation from World War II had to work to keep pace, and that ASU has center made living on campus a much more to the present had to, as well. palatable option. To those who were paying attention, the is continuous, Where the students live is one change. ever-increasing population came as no surprise. sometimes Who they are as a group is another one, one “I knew demographically this was going to that Rund says is indicative of ASU’s success explosive, growth. be one of the great growth areas in the at becoming more diverse, more academically country,” Gordon said. He was also attracted to the free spirit of the place – a state diversified enough in its thinking that both Barry Goldwater and Mo Udall could comfortably call it home. “I knew this was a very ambitious state,” he said. And a very ambitious university. It has had to be. “We are relatively young,” Wilkinson said. “Fifty years – that’s like starting adolescence. Look at when these other universities became universities. We can’t evolve just naturally. We are going to have to find different ways to leapfrog in what we do with research and academic programs, and even athletics.” ASU has to be creative, in other words. And it has been. Under Nelson’s tenure, the West campus was founded, the first of several such expansions. Today the university also has, in addition to the Tempe and West campuses, a downtown Phoenix campus and a Polytechnic campus in Mesa. Of course, the extra room helps, as people continue to stream into Arizona, as they did when Nelson was president. How did the students—the cause of these expansions, after all—change over the years? According to Jim Rund, vice president of University Student 1958

Arizona State grants its first non-educa- The first 30,450 seat section of Proposition 200 passes, allowing The engineering division of the 2008 tion master’s degrees to James Barton Sun Devil Stadium is completed. Arizona State College to be renamed College of Applied Arts & Sciences Baker Jr. and Ralph Terry Bryan. Arizona State University. becomes the School of Engineering. TIMELINE 1958 1958 1958 1959 Creating a University 3:Layout 1 2/14/08 11:31 AM Page 30

rigorous, and more accessible to students of differing athletics. In 1978, Arizona State (along with the backgrounds—all at the same time. University of Arizona) was admitted to the Pacific-10, “Our students today better reflect the society at large or Pac-10, conference. than they did 50 years ago,” Rund said. “We enroll Yes, it meant the sports teams would be in a more- students from every county in Arizona, from every competitive league than they were in the old Western state in the nation and from over 150 countries around Athletic Conference. But it meant more, as well. the world.” “I think that was major, not only in intercollegiate Rund asserted that the university has made tremendous sports, but also for the whole university,” Wilkinson said. strides in honoring its original charge to educate the “From a peer standpoint, these (other Pac-10 members) state’s citizens for a productive and prosperous future. are institutions you would like to be aligned with – “I am especially pleased that while academic entrance Stanford, Berkeley, UCLA, Washington. All around, requirements have increased several times during my they’re just very strong schools.” tenure here, the university’s mission is still primarily one For Coor, inclusion in the Pac-10 was not just a sign of of access,” he said. progress made but also a promise of more to come. And some things don’t change. Sun Devils will always “We wouldn’t have been let in if we hadn’t been be Sun Devils. viewed as at least an aspiring university,” he said. “Despite the multitude of changes over the last 50 Obviously, with ASU now the second-largest university years, today’s ASU students share a common bond with in the country, growth and expansion have been those from 1958: they are hard working, highly motivated, instrumental in its history. Perhaps ASU’s best weapon in independent thinkers with great aspirations and a will to the fight against the perception that bigger doesn’t mean succeed,” Rund said. better is the Barrett Honors College. It has more National Running with the PAC Merit Scholars than several Ivy League schools, including Princeton and Yale. And while it’s nationally recognized, Though it might not seem immediately evident, one it’s still something of an unsung hero in the community. boost to ASU’s reputation was, again, due in part to

President Grady Gammage, The university celebrates its G. Homer Durham becomes An M.B.A. degree program KAET begins broadcasting leader of Arizona State since Diamond Jubilee (75th anniversary) president of ASU. established in the College of educational television programs 1933, dies Dec. 22. as an educational institution. Business Administration. to the metro Phoenix area.

1959 1960 1960 1961 1961 Creating a University 3:Layout 1 2/15/08 11:01 AM Page 31

For Coor, Barrett is an essential ingredient in “Yet at the same time, we have thousands ASU’s success. who are transferring in from the community “I believe the responsibility of a great public colleges who are working their way through university is to provide a quality of education college and will take six or seven years (to “We are relatively to those who attend it, which really means the graduate),” Gordon continued. “It can work – young. Fifty years citizens of our state, that is as good as they you can still maintain your quality.” could get anywhere they went, whatever their There’s evidence that he’s right. In 1994 ASU – that’s like start- station in life as they entered college,” he said. received its Research I designation. To a school ing adolescence. Yet ASU’s unique mission means, in effect, growing like crazy, it was a sign that it didn’t Look at when having it both ways. have to leave quality behind. these other univer- “The honors college students are as good as “That, I thought, was major for the academic any students in the country,” Gordon said. stature,” Wilkinson said. “You look at the peer sities became universities. We are going to have to find different ways to leapfrog in what we do.” – Christine Wilkinson

“I think the thing I am most excited about is that we are building a true public university, one that reaches across the many public universities.” – Michael Crow

The College of Fine Arts The College of Law is established. Grady Gammage Memorial Michael Skolnik becomes The College of Nursing becomes a is established. Auditorium opens. ASU’s first Rhodes Scholar. freestanding college of the university.

1964 1964 1964 1964 1964 Creating a University 3:Layout 1 2/14/08 11:32 AM Page 32

institutions in that grouping, and they’re all primarily the flagship institutions. They are definitely the leaders in research and discovery. It just puts you in a very different plane.” The future is limitless The 1990s brought, what else, more growth for the university. The striking William C. Blakely Law Library was completed, as was the Nelson Fine Arts Complex. Meanwhile the university continued to spread; the East (now Polytechnic) campus opened in Mesa on the grounds of the old Williams Air Force Base, and ASU took root in downtown Phoenix at the Mercado, foreshadowing the opening of a campus there in 2006 and the massive building projects underway there now. The most recent phase of development kicked off with a vengeance in 2002, when Michael Crow became ASU’s president. “When President Crow came in, I think he rode in on a wave he could build on,” Gordon said, referring to all the change that came in the years before. Ride it he has. Unparalleled expansion and building programs – it often seems as if there are

ASU wins its first College World The College of Law’s Armstrong Cady Mall becomes the the first U.S. Astronaut Neil Armstrong Harry Newburn becomes the Series baseball title under Coach Hall is dedicated. pedestrian mall on campus. walks on the moon. president of ASU. Bobby Winkles.

1965 1968 1968 1969 1970 Creating a University 3:Layout 1 2/15/08 10:57 AM Page 33

more cranes and derricks on the various includes, and from this inclusion will come its campuses than actual buildings – are at contributions to the advancement of society.” “ASU has the the heart of what Crow calls the “New With a state changing as rapidly as Arizona, American University.” the New American University mandate is a tall best chance in As ambitious as ASU’s growth and changes order. Can it happen? the country of have been over the last 50 years, Crow’s vision Crow certainly believes so. being that new is, if anything, even more so. As Crow stated in “I think the thing that I’m most excited about his 2002 inaugural address: is that we are building a true public university American “The new American university would – one reaching across the many public university.” cultivate excellence in teaching, research, and universities,” he said. “(So many other public – Lattie Coor public service, providing the best possible universities) are abandoning that mission, and education to the broadest possible spectrum of so that excites me the most.” society. The new American university would Coor is also optimistic that real change can embrace the educational needs of the entire continue, and that it can happen fast. population – not only a select group, and not “I think the future is limitless,” Coor said. only the verbally or mathematically gifted. “I guess the best way I can phrase it is that “The success of the new American university ASU has the best chance in the country of will be measured not by who the university being that new American university.” excludes, but rather by who the university Bill Goodykoontz is a Chandler-based freelance writer.

John Schwada becomes Packard Stadium, a baseball Title IX passes, banning gender Section 504 of the Rehabilitation Act The remains of 3 million year president of ASU. facility, opens. discrimination in federally funded is passed, outlawing discrimination old hominid, nicknamed “Lucy,” educational programs. against the disabled. are discovered.

1971 1974 1972 1973 1974 T&N Fashion 2:Layout 1 2/11/08 1:46 PM Page 34

Nothing said superior hair control in the 1950s like a good, serviceable hair band.

Hair height in the 1950s and 1960s took patience, skill Then and a can of industrial strength hair spray! By the 1980s, the They say that “the look was wild, permed or curled, more things change, and ideally helped along by a powerful the more they stay the wind machine. same,” and that’s

partially true where

fashion is concerned.

A few years ago bell-

bottoms became the

rage again, and adults

of a certain age

lamented the cutoffs Recreational accessories in the 1950s included at and backpacks that least one hula-hoop per household. By the 1990s, their prized pants had on-campus transportation morphed into. was dominated by skateboard traffic.

Footgear has changed dramatically over the years. Roller skates and moccasins were the rage in the 1950s and 1960s, but by the 2000s, Sun Devils wore their flip-flops to class, to work and to any occasion where their feet could be freely displayed. T&N Fashion 2:Layout 1 2/11/08 1:46 PM Page 35

However, in the span between 1958 and today, there have been many, many sartorial Tops were modest early innovations—some in ASU’s university days. By the 1990s, the of which stay with us “grunge” look was in, as classics, and some sending flannel shirt sales soaring. For gals, the look which are, well, was complemented by period pieces. choker-length necklaces.

We’ve dressed up a willing volunteer in decades of duds, to demonstrate that the look of ASU has changed considerably— even if some of In the 1970s, long “hippie” the concerns of dresses were the rage for those who wanted to look students, like what to natural and feminine at the same time. By the 1990s do on Friday night and and 2000s, feminine chic how to ask out that was exuded by hip-hugging, flared-legged jeans, with cute so-and-so in trig or without a few holes class, have not. worn in them.

Photo: Dan Vermillion Stylist: Mary Wright Model: Nicole Almond Tucker ASU I Remember 2:Layout 1 2/11/08 5:23 PM Page 36

THEASUIREMEMBERFaculty and staff recall a half-century’s worth of remarkable—and laughable—moments

By Oriana Parker ASU I Remember 2:Layout 1 2/11/08 5:23 PM Page 37

Ann Ludwig: Training for the touchdown dance Dance Professor Emerita Ann Ludwig knows first-hand that sports and the arts can mix—she’s been there to oversee the blending of the two. “There used to be a class called ‘Dance for Athletes’ and football team members were REQUIRED to take it,”recalls Ludwig. “In 1986, I was commissioned to create a dance celebrating athletics for the school’s centennial and numerous football players wanted to be part of it.” She notes that the athletes, who played in 60,000-seat stadiums without a thought to the size of the audience, stood in awe at the size of ASU Gammage auditorium during the technical setup for the special dance recital. Ludwig notes with pride that this particular class of athlete-dancers were part of the team that won the 1987 Rose Bowl, and justly takes some credit for their victory. “I insist it was that extra bit of learning when to zig and when to zag they received in dance class,”she said. Jacob Fuchs: Joining the battle of ASU One of the earliest events to impact Jacob Fuchs’ 55-year career as a professor of chemistry at Arizona State was the name-change campaign of the mid- and late-1950s. He noted that the professors of the burgeoning institution did not stay neutral on the 1958 ballot issue to change Arizona State’s name.“Our faculty members felt strongly about the issue; Art: Stephen Rapasi,Copyright 2008 Rapasi they wanted to be on a university level, akin to their U of A colleagues.” We asked a number of emeritus faculty Even spouses were recruited to assist the effort, he says:“My wife was very supportive. and staff, as well as a few current ASU Along with other faculty wives, she stood on employees, for some of their most indeli- Phoenix and Tempe street corners gathering signatures.” ble recollections from the past 50 years. Nelda Crowell: What a difference 20 years makes! What follows is a “scrapbook” of personal It’s common enough for an enthusiastic alum highlights—some humorous, some inspir- to wonder what working for his or her alma mater would be like. For Nelda Crowell, who ing, and each one a small window into graduated in 1958 and returned as the editor of the university’s development. ASU I Remember 2:Layout 1 2/14/08 11:37 AM Page 38

publications for the College of Business in 1977, the Howard Voss: Having a blast can be expansion of the Tempe campus was mind-blowing. an educational experience “What a difference! Nothing was where it had been,” Not all educational experiences at a university are Nelda, who ended up working for five years at ASU. glorious successes.“While lecturing one evening, I “College Avenue was no longer a real street; it was a decided to demonstrate the conservation of momentum mall! And where was the quaint old English Building involving rockets by sitting on a wheeled cart and using I loved so? The library was huge, and there were an altered fire extinguisher as the source of thrust,”says separate libraries for certain units, including the Howard G.Voss, an emeritus physics professor.“I College of Business.” thought firing myself out of the lecture hall at lecture’s But the transformation from teacher’s college to end would make a big impression. However, upon university brought many benefits:“ASU’s resources had turning for my dramatic exit, I capsized and slithered vastly improved. The Memorial Union, which we had across the stage area followed by a great cloud of watched being constructed, had a Burger King and an carbon dioxide.” ATM, and there was a parking garage nearby—hooray!” Crowell enthused.“On a more serious side, I clearly saw Marilyn Wurtzberger: Library excitement the influence of faculty research on the world at large Libraries are often portrayed as boring places, but and on the local community. In the College of Business, Marilyn Wurtzburger, a special collections librarian at the impact was tangible, ranging from real estate Hayden Library on the Tempe campus and an employee analyses to cost of living studies. I also think the univer- of ASU for the past 48 years, insists nothing could be sity had become far more influential in the business and further from the truth. political life of the state through its institutes and “They filmed part of ‘The Nutty Professor’ at Hayden service areas.” Library and we used to watch Jerry Lewis playing catch

The Whiteman report recommends ASU begins offering courses School of Social Work creates its The College of Public Programs The Arizona Board of Regents designates a plot establishing an upper-division at Metrocenter. Tucson Component to serve the is established. of land at 47th Avenue and West Thunderbird campus of ASU in the West Valley. needs of southern Arizona. Road as the site of ASU’s future West campus.

1977 1978 1978 1979 1980 ASU I Remember 2:Layout 1 2/14/08 11:38 AM Page 39

with a baseball during lunch,” be a source of information for my Wurzburger said. “(Radio/TV Modern Social Problems course. personality) Steve Allen attended The sign read ‘LDS’ and while ASU for three months and lived in picking up a brochure, asked if East Hall, which was later razed to they also had material on cocaine make room for the library. Several and heroin.” years ago we received gifts from Although Gordon said he had Allen, including a mounted brick attended the same school as GOP salvaged from East Hall. Enjoying presidential contender Mitt Romney, program from a few courses in the ‘celebrity status,’ that brick is now he was not familiar with the term Industrial Arts Department to a housed permanently at the library.” Latter Day Saints for the Mormon full-fledged College of Architecture Len Gordon: Letter mix-up Church, or its acronym LDS. in 1964 and was also responsible for nixes course research Apparently it mattered little:“As I envisioning and championing the did get tenured and was promoted, Rio Salado project, which later Len Gordon, dean of the Emeritus this mistake didn’t have a lasting became Tempe Town Lake. College at ASU and an emeritus effect,”he said. “I would see Dean Elmore most sociology professor, recalled a Steve Nielsen: Building mornings while the Town Lake was simple letter transposition vexing his Tempe from the ground up under construction, ever-vigilant effort to find relevant course that his dream (became) a reality,” materials for his classes. Steven Nielsen, who works in recalls Nielsen, who also worked as “Arriving at ASU in 1967, I made a ASU’s University Real Estate the city of Tempe’s Rio Salado big mistake the first week of the Development Office, was profoundly project manager for 12 years. semester. While perusing the tables influenced over the years by James set up for extra-curricular activities Elmore, who arrived at ASU in 1949. Oriana Parker is a Scottsdale-based freelance writer. on the mall, I spotted one that might Elmore built up the architecture

ASU offers classes to West J. Russell Nelson becomes The journalism department launches The College of Architecture becomes The Department of Journalism and Tele-com- Valley residents at Alhambra president of ASU. campus radio station KASR. the College of Architecture and munication is renamed the Walter Cronkite Elementary School. Environmental Design. School of Journalism and Telecommunication.

1980 1981 1982 1983 1984 Construction Boom 2.7 SP:Layout 1 2/11/08 4:04 PM Page 40 Construction Boom 2.7 SP:Layout12/11/084:05PMPage41 IKANDERSON DICK

CONSTRUCTION ZONE excellence research academic, bolstered has boom building ongoing University’s Construction Boom 2.7 SP:Layout 1 2/15/08 10:52 AM Page 42

hen Scott Cole was a In the early days of university business administration status, enhancements to its research Wmajor at ASU in the early 1980s, he facilities were more piecemeal than lived in a nearby condominium and master-planned: In fact, when the rode his bicycle to the Tempe campus. university was recruiting big-name Today, as deputy executive vice researchers to join its ranks in the president of university services, Cole 1960s and 1970s, those “star faculty” is at the center of an ongoing building would often stipulate for certain boom that has spawned new research “expensive laboratory equipment” to facilities and residence halls, support their research as part of the expanded transportation options, and negotiation process, according to embellished the university landscape. university archivist Rob Spindler. “The campus is much more mature “There were lots of teaching than it was some 20-odd years ago,” facilities but very little in the way of Cole, who graduated in 1984, said. research laboratories,” Spindler said. “People coming back would be Under President J. Russell Nelson blown away.” (1981-89), a substantial building Things haven’t always been that program provided somewhere in the way. Despite the passing of neighborhood of $100 million in new Proposition 200 in 1958, which facilities in the 1980s, including a conferred full university status upon major expansion of Hayden Library, Arizona State, it would be more the Nelson Fine Arts Center, and the than a decade before changes to the Barry M. Goldwater Center for infrastructure caught up to the Science and Engineering. That decade voters’ enthusiasm. also saw the expansion of the university beyond the confines of Tempe, with the creation of the West campus at 47th Avenue and Thunderbird Road. President Lattie F. Coor (1990-2002) “recognized the projections for enrollment at ASU were far beyond what could be handled on the Tempe campus,” says Spindler. And just as the West campus had opened in 1986 following a grassroots effort to expand educational opportunities in the West Valley, “it was clear there was going to be extensive development and growth in the far East Valley.” With a number of large open buildings that could be retrofitted as classrooms and teaching facilities for

The Arizona Legislature ASU celebrates the centennial Ground is broken for ASU’s The Honors College is established. A massive 97,000-square-foot two-level authorizes the creation of of its founding with a year-long West campus in February. underground expansion of Hayden ASU’s West campus. series of events. Library opens.

1984 1985 1986 1988 1989 Construction Boom 2.7 SP:Layout 1 2/15/08 10:51 AM Page 43

programs such as agribusiness and pilot training and safety, the Polytechnic campus, which opened in 1996, took over the former Williams Air Force Base and “morphed into a college campus with very little money,” says senior vice president and university planner Richard Stanley. When the university achieved the Carnegie Foundation’s Research I status in 1994 under Coor, the impetus for growing the research facilities was apparent. But it wasn’t until the dawn of 21st century, and the rise of public-private partnerships under President Michael Crow, that structures totaling nearly 300,000 introduced the residential experience the new building boom truly began. square feet have been constructed to campus, as well. On the Tempe campus, the first of since 2002, and a fourth ISTB On the Polytechnic campus, more four master-planned buildings that structure is on the drawing board. than $159 million has been poured will eventually comprise the 800,000- The West campus expanded its into physical improvements since square-foot Biodesign Institute capacity for instruction and 2002, culminating in the anticipated opened in December 2004, with a student/faculty research with the July 2008 opening of a 240,000- second facility completed in January opening of the new Classroom square-foot academic complex that 2006. Total cost of the two structures: Laboratory Building (CLCC II) in will accommodate the expansion $151.3 million. In addition, three 2004. The completion of the 413-bed of the enrollment from 6,000 to Interdisciplinary & Technology (ISTB) Las Casas development in 2003 10,000 students.

Lattie Coor becomes The women’s golf team wins the first The Ross-Blakley Law Library Money Magazine names ASU’s The Fiske Guide cites the Honors president of ASU. of six NCAA championships it will opens on the Tempe campus. Honors College one of the top eight College as the principal reason for claim during the 1990s. honors colleges in the United States. awarding ASU four stars in academics.

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he Downtown Phoenix campus opened in fall 2006 with the renovation of a number of existing buildings, including a Ramada Inn- turned-residence hall. The campus will take another giant step forward this fall with the Topening of a new multi-use complex on the corner of Central Avenue and Taylor Street—the new home of the Walter Cronkite School of Journalism catalyst for redeveloping the area— The idea moved forward with the and Mass Communication, as well as where 40 percent of existing support of the community in the form university-operated public television properties were either vacant or of a $223 million bond program station KAET/Channel 8. underdeveloped—and ASU President approved by the city’s voters in The development of the Downtown Michael Crow and Phoenix Mayor March 2006. Six months later, the Phoenix campus is a textbook Phil Gordon spearheaded the effort to Downtown Phoenix campus opened example of social embeddedness. develop a downtown campus. with some 300,000 square feet of The city had been looking for a

The regents approve the following West College of Human Services, and the ASU opens its East campus at Williams agribusiness and technology relocate East College is created as an academic campus schools: the College of Arts and School of Management. Gateway in Mesa; the schools of to the campus. home for liberal arts programs at ASU’s Sciences, the College of Education, the East campus.

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In the coming years, as the capacity for research grows, the population of the Tempe campus will gradually shift to accommodate more graduate students. “It’s been a tremendous boon for research,” says Stephen Goodnick, associate vice president for research at ASU. “One of the factors that was limiting our ability to grow research was the amount of space.” If there’s a speed bump in the road ahead, deferred maintenance will become a greater challenge as the university’s older buildings show their age. But overall, the future is bright for the physical structures that form the New American University. “The geographic distribution of the four campuses and the amount of academic and support space. Such a “We can build things (through acreage we have should allow us to rapid turnaround was made possible public-private partnerships) faster address our needs for the next 10 to by utilizing public-private than we can normally afford to 15 years,” said Stanley. partnerships—where a government develop,” Steven Nielsen, assistant entity such as ASU partners with the vice president for real estate, Dick Anderson is a freelance writer based in private sector to develop projects in explained. Los Angeles. which they have a mutual interest.

ASU’s West campus begins admitting Michael M. Crow becomes The College of Business is renamed The College of Engineering and The university creates freshmen and sophomores. president of ASU. the W.P. Carey School of Business. Applied Sciences becomes the University College. Ira A. Fulton School of Engineering.

2001 2002 2003 2003 2003 Construction Boom 2.7 SP:Layout 1 2/11/08 4:08 PM Page 46

The New U ASU is a New American University, one that’s breaking the outdated mold in high- er education. Similarly, your ASU Alumni Association is embarking on a new path – providing extraordinary value and services to its members. New programs and benefits include:

I Career Services – Networking, career development, and job/resume posting and searching services. I Alumni College – Continuing education opportunities for graduates and those who want to come back to ASU to finish their degree. I Sun Devil Destinations – a travel program for Sun Devils of all generations. I Recent Graduate Programming – Services, programs, benefits for alumni who graduated within the last 10 years. I Scholarships – The Alumni Medallion Scholarship Program rewards top students with financial support, while matching them with alumni mentors. I Honoring Traditions – Increased attention to enhancing traditions and building new ones at ASU. I Benefits for You – New benefits that provide service and have meaning in all facets of your life. I Life Member Benefits – A new life member card and exclusive benefits and services for those who’ve made a lifetime commitment to ASU. I A Bigger, Better ASU Magazine – More pages and more coverage of ASU, its alumni, and the Alumni Association.

What’s in it for you? A whole lot more. And it’s all designed with you in mind. ASU is the New U. Membership in the Alumni Association can help the New You. Join the Alumni Association today at www.asu.edu/alumni or by calling 1-800-ALUMNUS. Construction Boom 2.7 SP:Layout 1 2/11/08 4:08 PM Page 47

W Personal checking that NEsupports the Arizona State University Alumni Association and gives you a $50 bonus.

Support the ASU Alumni Association Enjoy select ASU Alumni Association at no additional cost to you: benefits: • Show your Sun Devil pride at every opportunity • A $50 bonus when you open a new personal with your ASU Check Card and checks.# checking account by February 29, 2008.‡ • Generate contributions to the ASU Alumni • Access to the Keep the Change® service for Association when you open a new checking automatic savings.& account and with every ASU Check • Special pricing on CDs and IRAs.§ Card purchase. • Free Online Banking service with unlimited Bill Pay plus anytime, anywhere Mobile Banking.7 Visit bankofamerica.com/asu or your neighborhood Bank of America and use Offer Code WGSASU0108. To find a banking center near you, visit bankofamerica.com/locator. ASU personal checking is offered through MyExpression™ banking from Bank of America.

#Standard check fees apply. ‡ To take advantage of this offer, you must use the Offer Code provided to open your new Bank of America personal checking account by 2/29/2008.We will deposit the $50 incentive directly into your new checking account within 60 days of its opening; if unable to do so, a check will be issued. The minimum deposit required to open a new personal checking account and receive this offer is subject to the normal opening deposit requirements of the specific account being opened that appear in our Personal Schedule of Fees. For example, the opening deposit for a Bank of America Advantage® account is $100. Limit one offer per household. Offer does not apply to current checking customers or student checking accounts.To the extent required by law, Bank of America will report the value of the offer to the IRS. Any applicable taxes are the responsibility of the account holder. Reproduction, purchase, sale, transfer or trade of this offer is prohibited. For interest-bearing checking accounts, the Annual Percentage Yield (APY) on any balance was 0.05% as of 11/13/2007. The interest rate and APY may change after the account is opened. Fees may reduce earnings.Bon.10/07 &Keep the Change® is available only on Visa® or MasterCard® Check Cards linked to your Bank of America checking account. Patent pending. SKTC.10/07 § Please consult a banking center associate or bankofamerica.com for current rates. CD.3/07 7You will be charged access rates depending on your carrier. Web access is needed to use Mobile Banking. Check with your service provider for details on specific fees and charges. REDEMPTION PROCESS FOR BANK OF AMERICA ASSOCIATES: Please use Offer Code WGSASU0108 on the Online Redemption Form or call the Redemption Hotline via OneCall to request the offer fulfillment on the customer’s behalf. IMPORTANT NOTE FOR PERSONAL BANKERS: Please use Group ID 21311 when opening this account. Bank of America, N.A. Member FDIC. ©2008 Bank of America Corporation AD-11-07-0163.R Sports 2:Layout 1 2/14/08 12:31 PM Page 48 SPRINTING

Photo: Dan Vermillion FRANK KUSH & LINDA VOLLSTEDT Sports 2:Layout 1 2/14/08 12:31 PM Page 49 TO GREATNESS

ASU athletic victories have boosted university’s development By Bill Goodykoontz Sports 2:Layout 1 2/18/08 10:13 AM Page 50 BONDS

WINKLES BROCK

VOLLSTEDT

Ask any rabid Arizona State announcement that had lasting “That would probably take University fan what the most repercussions for all of ASU’s precedence over everything,” Bob important moment in the school’s sports programs. Eger, a longtime Arizona Republic sports history is and you’ll get a On July 1, 1978, ASU (along with reporter who covered ASU for range of answers. the University of Arizona) joined years, said. Linda Vollstedt, who Bobby Winkles’ first national what was then known as the Pacific-8 coached ASU women’s golf from baseball championship in 1965? The Conference, creating the Pacific-10, or 1980 to 2001, winning six national 1987 Rose Bowl win over Michigan? Pac-10. With that, ASU left the championships, agreed. Phil Mickelson’s three individual Western Athletic Conference behind, “I don’t think we really realized NCAA golf championships in 1989, retained conference play with its how big it could be until we were 1990 and 1992? fiercest rival and joined the ranks there,” she said. “As it evolved, our Fine moments, all. But the most of the University of Southern Pac-10 conference gets stronger important was a more prosaic California, UCLA, Oregon, and stronger.” affair, nothing more than an Washington and more. announcement – albeit an

Three West campus renames: the School Leadership & the New College of College of Architecture and The Walter Cronkite School of Journalism ASU’s Downtown Phoenix campus of Global Management & Leadership, the Interdisciplinary Arts & Sciences. Environmental Design becomes and Mass Communications becomes a opens for fall classes. College of Teacher Education & the College of Design. freestanding school.

2004 2004 2005 2006 Sports 2:Layout 1 2/18/08 10:13 AM Page 51

SCOTT KUSH

WULK

FARR

While every sport benefited from “It has really developed to be one the list includes names such as Sal the switch, football was the catalyst. of the best things that happened to Bando, Bob Horner, Melissa Belote, Frank Kush’s Sun Devil teams had an Arizona State,” Kush said. “Not only Reggie Jackson, Danny White, Jake amazing run through the ’70s, the national recognition, but also the Plummer, Mickelson, Curly Culp, including undefeated seasons in 1970 level of competition.” Barry Bonds, Heather Farr, Danielle and 1975. Yet this was a team playing While admission to the Pac-10 was Ammaccapane, Fat Lever and Byron in West Coast time in a small obviously important, this is not to say Scott. The school has also enjoyed conference, struggling for recognition that ASU hasn’t had plenty of success with such notable coaches as outside the state. highlights on the field, as well. It’s Vollstedt, Winkles, Jim Brock, Ned Joining the Pac-10 provided it. won a total of 131 national Wulk and, of course, Kush. Oddly enough, it was a move championships in sports as diverse as But before an institution can have Kush resisted – at first. He feared mixed badminton to baseball to, in great sports teams, those teams need the difficulty in recruiting against 2007, women’s track and field. a place to play. California schools, worrying that ASU Along the way it’s produced plenty wouldn’t be able to compete. But his of top-caliber athletes: just the tip of stance has shifted considerably.

The College of Law is renamed The School of Educational Innovation The journalism school launches The College of Education at the A new interdisciplinary Master’s the Sandra Day O’Connor College and Teacher Preparation opens at the the New Media Innovation Lab. Tempe campus is renamed the of Real Estate Development of Law at ASU. Polytechnic campus. Mary Lou Fulton College of Education. degree is established.

2006 2006 2006 2006 2006 Sports 2:Layout 1 2/14/08 12:31 PM Page 52

AMMACCAPANE CULP MICKELSON

Sun Devil Stadium, built in 1958, million lawsuit in 1979, alleging, “I think for many (people) it’s an started its life modestly, holding just among other things, that Kush identifier for them,” said Christine 30,450 seats. Today, after several punched him in the mouth after a Wilkinson, ASU’s senior vice makeovers, it’s able to hold 74,000 poor kick. president and secretary, who also has screaming ASU fans. Wells Fargo Kush was fired, though he was served several stints as interim Arena, where the Sun Devil later acquitted. In 2000, he was hired athletic director. “I watch what sports basketball teams play, opened in 1974, as a special assistant to the athletic does in general for so many people with a capacity of 14,000. Sun Angel director. But before that, in 1996, ASU who haven’t ever gone to school here, Stadium, where the track-and-field announced that the field at Sun Devil and they begin to identify and team competes, opened in 1976, and Stadium would be named for him. affiliate with them, and it becomes is as fine as any in the country. Right after the field-naming their team.” During ASU’s half-century as a announcement, ASU beat No. It’s the kind of thing that kept university, major college sports 1-ranked Nebraska 19-0, kicking off Vollstedt in Tempe for so long. programs have come to be defined in an undefeated 1996 season that “I love ASU,” she said. “I had a large part by their football teams. would lead the team to another trip chance to leave and go someplace Certainly ASU has been, to a great to the Rose Bowl. Eger ranks that else. But sometimes you just have to degree. In addition to Kush’s success win as one of the school’s biggest in go with where your heart is.” – a record of 176 wins, 54 losses and any sport. one tie – he was also involved in the As the university has continued Bill Goodykoontz is a Chandler-based school’s biggest controversy. Former to grow, so has passion for its freelance writer. punter Kevin Rutledge filed a $2.2 sports teams.

Polytechnic’s East College Polytechnic’s College of Science & Walter Cronkite helps break ground The university establishes the becomes the School of Applied Arts Technology becomes the College of for the School of Journalism’s new School of Sustainability. & Sciences. Technology & Innovation. complex in downtown Phoenix campus.

2007 2007 2007 2007 Sports 2:Layout 1 2/11/08 2:15 PM Page 53

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*Test names are registered trademarks of their respective owners. †Conditions and restrictions apply. For complete guarantee eligibility requirements, visit kaptest.com/hsg. The Higher Score Guarantee applies only to Kaplan courses taken and completed within the United States, Puerto Rico, Canada, Mexico, the United Kingdom, and France. PGR01602 the only nationally accredited test prep company T&N Sports 2:Layout 1 2/11/08 2:38 PM Page 54 Then& Now

Talk about Jerseys have global always warming-shirt communicated sleeves covered who a team is. the elbow back Now, they in the day. Now, announce the watchword ASU’s team is cool and affiliation comfortable. in style.

Then, as now, adequate Forget about padding made hemlines. Men’s the difference basketball between a shorts have hit and a plunged and near-miss. receded more times than any Paris-inspired Today, Sparky dress. gets an extreme close-up of all helmet action.

A half-century Basketball ago, footwear footwear has was functional. skyrocketed in It still is, but price, but its job the white socks is the same: are a thing of propel those the past. vertical jumps! T&N Sports 2:Layout 1 2/11/08 2:38 PM Page 55

Same hat, Modern-day different year? golfers have Not quite, but opted for shirts classics tend that allow not to change. greater freedom of movement during the swing.

Color coordinated undershirts add a special touch to today’s Shorts have uniforms. shortened their inseams in the intervening years, but the goal is still to get a hole in one.

Piping went down the tubes long ago, but the look of the shirt is similar to 1958.

It takes cleats Socks may to dig into a hide themselves winning away inside season, and golf shoes today’s hurler today, but has science shoes are still to back up ready to tread his slide the course. into home. Gold Devil Members:Layout 1 2/11/08 2:51 PM Page 56 LIFE M RY E A M S ASU MAGAZINE 56 B R GOOD AS GOLD 57 E E R

V ® I Good as Gold

N In honor of the 50th anniversary

of Arizona State becoming a N university, the Alumni Association 8

is offering a special Gold Devil life A 0

membership. The following persons h 0

joined or upgraded their member- t

0 2

ship to this level by February 4, 2008. 5 –

Lauren S. Abel H. L. Bruner, Jr. 8 Ana Maria Acosta Christopher E. 5 Kenneth O. Aduddell and Burmood 9 Mary L. Aduddell Jose M. Burruel 1 William E. Aiken, Jr. Gregory G. Calam Frank M. Ales Craig E. Carlson Gerald H. Greene Erik A. Ammerlaan and Richard C. Carlson Christos Jacob E. Greer Susan J. Ammerlaan John P. Carter, II P. Economopoulos Bonnie L. Griffin Kutbay Anthony J. Amodeo James T. Cartwright, Jr. Rodney Kevin M. Gruenke Joseph D. Annoreno and Michael J. Cecchini R. Egdorf, Sr. Robert R. Gruman Annette M. Annoreno Chia-Der J. Chang Helmuth Eggeling, IV Eric Guanell T. Reginald Bacon Brian D. Charles and Thomas A. Eggen Jacque Guida Marianne Badini Brigit Charles Anthony T. Eliseuson Wayne L. Gustafson Phillip T. Baehr Cary R. Christopherson Ron M. Ellenson Micky A. Gutier Dr. David R. Baines William L. Chunn Nadine A. Elson Miryam C. Gutier James D. Baker II Julie B. Clarke Floyd L. English Andy Hanshaw James S. Barrett and Dr. Luke A. Conovaloff Sandra Evans T. Kent Hardaway M. Ann Barrett John M. Corby D. Alan Everett and Jason M. Harris George E. Baskerville Jeff A. Cox Marla F. Everett Robert N. Haveman Carolyn A. Bates Susan L. Cox Mark E. Faas Debra Hawkins Margraf Michael E. Beck Melvin H. Crain John T. Fees and Bruce E. Heatwole Kenneth C. Behringer Carl J. Cross Melissa Soza Fees Michael J. Heffernan Timothy H. Bellish Michael M. Crow Delle L. Ferris Patricia J. Helton Todd Berendes and Sybil Francis Nona J. Fish Erik L. Hemp Dr. James D. Bernard William E. C. Crow Karen D. Fisher Ross H. Hendrix, Jr. and Charles A. Bessenger Scott A. Crozier Spencer R. Fisher Judith M. Hendrix Howard D. Bethel David W. Curd Stephen R. Foreht Jerry L. Henson Bruce H. Bettis William J. Curosh O. Neill Foster Linda K. Heppe Steven E. Blair Nasser Dadkhah and Gary D. Furman and Rudy Hernandez, Jr. and Dennis N. Boeing Maureen M. Dadkhah Jacqueline L. Furman Vivian Hernandez Robert L. Boscamp Jeanne Q. Damman Arthur G. Garcia and Valentin D. Hernandez, II David L. Bowen Gregory A. Davidson Rosalie G. Garcia Maria L. Hesse David T. Bowman Karen J. Davis Cathy R. Gedvilas Craig R. Hirlinger Laurie J. Boxer Eddie C. DeVall, Jr. James U. Gentry Leo Hirsch Bill R. Boyd Lee D. Dodoo Geoffrey L. Gephart and Cynthia L. Hoff Kelly R. Brady-Rosales Susan and Tom Dolbert Janelle M. Gephart Lilia D. Holguin Rindy R. Brannon Gary W. Doran and James P. Geraghty Jennifer L. Holsman Lynelle G. Brant Dr. Martha S. Doran David K. Germain Enamul Hoque and Dale R. Breen Russell B. Dorsch and Steven Gervais Mahmuda Hoque Brien W. Brenfleck Victoria A. Dorsch Carol S. Anderson Gibson Doris A. Horn Joseph Briden and Sheldon M. Doss Thomas A. Gigax Scott D. Horn Mary F. Briden Donald V. Dotts and Neil G. Giuliano Jeffery H. Howe James R. Brink F. Annis Dotts Judith E. Glick Mary Ann Hughes-Butts Kelly N. Brown and Timothy C. Duerst Roger C. Goliac Debra D. Hutchings Dr. Jacqueline J. Brown Richard C. Dunsay Deborah F. Goodwin Michael A. Iafrato Natalie J. Brown Jeffrey E. Duplicki William J. Gore Gold Devil Members:Layout 1 2/11/08 2:51 PM Page 57

Daniel H. Ikeda and Michael H. Marx Paul C. Probst Charles Tichy Susan S. Ikeda Charles J. Mason Michael E. Pugh Fernando J. Torres Samuel E. Ingram and Coleen N. Matsumura Thomas C. Randolph Mike Trimarco Elin L. Ingram P. Dennis Mattson Nick L. Rayes Frank R. Trinidad and Kenton J. Ireland David H. Mayne David L. Reid Joann Trinidad Joseph M. Ivenz J. Oscar Maynes, Jr. Priscilla L. Reynaud Haresh R. Tripathi Jeffrey K. Jackson Stanley H. McAllister David E. Richardson Nicole Almond Tucker John R. Jackson and Thomas A. McCarthy, Jr. Edward J. Rick, Jr. Daniel E. Turbyfill Robby D. Jackson and Diane B. McCarthy Donald G. Roberton and Richard B. Turner Richard L. Jackson Robert A. McConnell, Jr. Rhonda M. Steven P. Turner Robert M. Janicki and Nadia K. McConnell Woolery-Roberton O. Wallace Vail Arnold T. Johnson Brian J. McCormack and Herbert M. Robertson Nathalie Valcavi L. Dee Johnson Justine M. John D. Rockefeller Guadalupe S. Valencia Valerie J. Jones Doorn-McCormack Jennifer D. Rockenback Toni Vallee William M. Kajikawa Larry McDonald and Dan Rodriguez Joanne M. Vancore Sharen J. Kellogg Kim McDonald Connie Rojas Ian W. Vanderwall Wallace R. Kendig Michelle L. McGowan James A. Rund Edward L. Vasko, Jr. and Nabil N. Khouri Robert J. McIntyre Joshua E. Sabah and Carolyn M. Vasko Paul T. Kim Jean M. McKee Debra B. Sabah Ann M. Vay Stanley Kinard, Sr. Joyce D. McLain John H. Sadler Robert R. Veach, Jr. Kathryn L. King Rose Mary Mets Vincent J. Sanchez Linda Velonis Glenn A. Klein John R. Mick Andrea F. Schaffell Erich L. Von Schrader Katharine Klein Stanley Kirkwood Miles Lyle D. Schall Ms. Bethanne Walz John J. Koc and Edward W. Miller Stephen J. Schaul James W. Warriner Linda J. Koc Gregory F. Miller and William G. Schemers Marilyn Waters Alice N. Kometz Gail W. Miller Tony W. Schmoll Victoria L. Watt-Staten Mary Jayne Konton Kent D. Miller and Stephen W. Schnee Debbie A. Webber Douglas M. Kraemer Mary J. Miller Gerrit J. Schutter and Steven D. Weber and R. Jean Kraemer Steven Minard Valerie D. Schutter Merle H. Wessel Robert L. Kraft David D. Minor John J. Scott Jonathan D. Wexler and Lisa D. Kraft Gary W. Morgan Shahin Shakiba Bo Bear Whitelock Ryan T. Krostue Michael A. Naber George G. Shoemaker and Marlyn K. Wiese Dr. Douglas M. Lakin Harvey G. Nishi Nancy P. Shoemaker Lori K. Wiggs David L. Lambert Frederick J. Norman Jerome C. Siegel Allan M. Wilcox Phillip D. Lambson and Jeffrey Todd Novick Roxie L. Simburger Don A. Wilkinson and Sheryl Lambson R. Lance Null Robert K. Simington and Christine A. Wilkinson Jim LaPota Kevin M. O’Connor and Maire O. Simington Duane A. Willhite and Tina Lassila Elizabeth A. O’Connor Annis M. Skousen Rita V. Willhite Keith A. Laudenberger Sean J. O’Hara Charles M. Smith Bobby G. Williams, Jr. Daniel T. Laux Thomas B. Ohlson Eldon C. Smith John R. Williams Marsha L. Leban David S. Oishi and Bonnie S. Sneed Kenneth E. Williams Scott R. Leith and Yukie J. Oishi Michael S. Sorich Richard V. Williams Joanne R. Leith Jeffrey G. Olen Don B. Stout Norman L. Wilson and Rebecca Lemmermann Louise L. Oppenheim Robert C. Stovall Ann L. Wilson Robert H. Lennon Lorna L. Orsburn Edna E. Studer Daryl N. Winn Matthew J. Levin George Papoulias Stan Suffecool Erik A. Wirtanen Chris A. Lockwood and R. Kathleene Paul Linda G. Swan Cynthia J. Wolfe Faye A. Lockwood Andreas Perlov William H. Symington and Robert W. Wolff Haakon Loevaasen Mark A. Perlow Maria L. Symington Gloria M. Wood Charles J. Lopresto Arnold L. Petersen Edward W. Taylor Ronald E. Wyllys Sandra A. Lyon Dennis E. Pettid Jay A. Tenison and Elna R. Zeilinger Karen E. Maglich Frank A. Pina and Joellen M. Tenison Stanley C. Mailen, Jr. Jo Ann L.G. Pina Dee Anne Thomas Gold Devil memberships Thomas C. Malayil Cheryl N. Pivar Sara J. Thomas are $650/individual and Lee P. Maniatis Stephen R. Playford Charles P. Thompson and $800/couple. Existing life Elizabeth D. Marra Rhonda A. Poe Beverly K. Thompson members may upgrade to Gold Daniel G. Marstein Nubia Porras Doris E. Thompson Devil level for an additional Socorro Martinez Suzanne Powell-Newton Scott P. Thompson $150. For information, call the Dr. Alan D. Marvin Marilyn M. Powers Woodrow C. Thompson Alumni Association at (480) Joseph W. Marvin John T. Price Michael J. Thurston 965-2586 or (800) ALUMNUS. New American University 3 SP:Layout 1 2/11/08 5:55 PM Page 58

HARVESTING New American University 3 SP:Layout 1 2/11/08 5:55 PM Page 59

ASU SUCCESS President Will the seeds Michael of transformation Crow blossom at ASU began in the next half-century? his term By Cecile Duhnke at the university

in 2002

by unveiling

a radical

re-imagining

of the

institution’s

future. New American University 3 SP:Layout 1 2/11/08 5:55 PM Page 60

Aims of

the New

American

University:

increasing

access to the

university,

promoting

academic

excellence,

and making

a profound

impact on

the world in

which the

university is

embedded. New American University 3 SP:Layout 1 2/11/08 5:56 PM Page 61

“Arizona State University has established the capacity to become the leading public metropolitan research university for the twenty-first century, known for its excellence in teaching and research, its innovative interdisciplinary programs, and its direct social engagement,” Crow said in his inaugural speech. “The new gold standard will be represented by the university that is inclusive, rather than exclusive, the university that is fully committed to its community, the university that directly engages the challenges of its cultural, socioeconomic, and physical setting, and shapes its research initiatives with regard Ato their social outcomes.” A little more than five years into Crow’s presidency, ASU is undeniably a different place. The New American University design imperatives driving the change are aimed at the simultaneous achievement of three goals: increasing access to the university, promoting academic excellence, and making a profound impact on the world in which the university finds itself embedded. Each goal is a long-term benchmark, something that will take time to mature, like an oak tree. Yet the seeds of transformation are already beginning to sprout. What will Sun Devils harvest from these tender shoots 50 years from now? To find out, it’s necessary to look at what initiatives, programs and trends are currently taking root at ASU. New American University 3 SP:Layout 1 2/15/08 10:36 AM Page 62

ASU MAGAZINE 62

HARVESTING SUCCESS 63

Access granted

ASU’s current focus on extending access to as many students prepared to do university-level work as possible is in concert with several demographic trends. Maricopa County’s population is expected to almost double by 2030, to an expected 6.1 million residents, according to estimates from the Maricopa “During Crow’s tenure, we have had the biggest freshman class, the most diverse and the most Association of Governments. The state’s talented.” – Christine Wilkinson Apopulation is expected to grow to an estimated 10.3 million residents by 2030 and a staggering 13.3 million by 2055.

This flood of new residents comes paired with the reality that for many families, finding the funding for college is expected to become harder than ever. According to a 2006 research report by the Arizona Minority Education Policy Analysis Center, the cost of college has increased by 110 percent over the past two decades, while the median family income has increased by only 27 percent. ASU has been aggressive in offering financial aid support to those least able to pay for college, establishing I think there is validity in (the question of) how do you the Sun Devil Promise program last year to bring together manage a large scale university with many colleges on a number of college preparation programs and multiple campuses.” championing the ASU Advantage initiative, which One step toward addressing that large-scale supports Arizona students from low-income families by management challenge took place in late 2006, when the covering the direct costs of their attendance with aid that university instituted an administrative reorganization and does not require repayment. shifted the focus in budget allocations from the campus Senior Vice President and University Secretary Christine level to the school and college level. According to Wilkinson said President Crow’s desire to increase access Elizabeth “Betty” Capaldi, ASU’s executive vice president and diversity is already materializing. “During Crow’s and university provost, the move empowered deans to tenure, we have had the biggest freshman class, the most build excellence within their academic units. diverse and the most talented,” she said, noting that ASU “This move elevated all academic programs, further is one of the top overall universities for its number of ensuring that they have been provided with the best Hispanic national scholars. possible opportunity to advance their distinctive ASU is poised to balloon to an enrollment of missions,” Capaldi said shortly after the reorganization. more than 90,000 by 2020. How will the university “ASU is not four separate campuses, or branch balance the projected increase with maintaining or campuses, but one university, in which we all move increasing excellence? together in our pursuit of excellence, access and impact,” “We are not interested in quantity for the sake of she continued. “It’s quite exciting to help create an quantity,” Crow said. “The thing that we really have to be academic and administrative environment in which ASU concerned about is whether we can offer programs. can function as one.” New American University 3 SP:Layout 1 2/22/08 12:09 PM Page 63

ASU

has been

“ASU is not four separate campuses, or branch campuses, but one university, in which we all move together aggressive in our pursuit of excellence, access and impact.” – Elizabeth “Betty” Capaldi in offering

Making research useful

One of the most significant contributors to a financial university’s excellence is its research team and infrastructure, and ASU has been busy over the aid last five years recruiting star research faculty and changing the way research is approached and implemented at ASU. support Since 2002, approximately $300 million has been spent to fund the construction of a million square feet of infrastructure. One result of this building boom is the Biodesign Institute, a complex of research centers to those dedicated to use-inspired exploration in the biomedicine and biotechnology arenas. Staff from the Minstitute’s current array of 10 research centers are at work on projects ranging from creating a vaccine to protect against breast cancer to developing systems least able that rapidly identify and treat disease, in order to outpace naturally-occurring infectious disease and mitigate the threat from bioterrorism. The institute currently represents the largest single investment in research infrastructure in Arizona. to pay Already the investment is seeing returns, as the institute experienced a 110 percent increase in grant funding award totals in fiscal year 2006. Responding to the worldwide concern for the for college. environment, ASU has also striven to become a leader in the field of sustainability, launching the nation’s first School of Sustainability in 2007. Jon Fink, director of the Global Institute of Sustainability and the New American University 3 SP:Layout 1 2/14/08 12:27 PM Page 64

university’s chief sustainability officer, noted that the Making a difference initial cohorts of students at the school will be in the vanguard of a new scientific paradigm. Another key to the New American University “These pioneering students are addressing some of the most critical challenges of our time, using approaches that concept is its emphasis on social embeddedness, are problem-based rather than discipline-based,” Fink said. or the idea that students and faculty ought to ASU has clearly made research facilities expansion a priority, one that is hoped to benefit the university with become involved in the community on a deep level increased visibility, accomplishments and status. In the immediate future, the university has designs on building and stay involved to solve problems and improve the last two buildings in the BioDesign Institute complex life in the region. and a Life Sciences and Engineering research center. It has already partnered with the University of Arizona to “In the sciences, social sciences, engineering and all the build the first Arizona Biomedical Collaborative building, areas that we’re working in, we’re asking people to engage one part of a state-of-the-art biomedical facility for locally and be of service to this region,” Crow explained. sophisticated patient-oriented research and advanced Presently, one major focus for promoting such applied health care and public policy training. embeddedness is the University as Entrepreneur initiative Another milestone of progress is the fact that ASU’s at ASU. Backed by a $5 million grant from the Ewing research expenditures grew to $218.5 million in the fiscal MMarion Kauffman Foundation, a national leader in the year that ended June 30, 2007. This represents a growth of advancement of entrepreneurship education, ASU is $15 million or 7.4 percent over the previous year’s total of encouraging entrepreneurial ventures, curricula and $203.5 million. transdisciplinary projects in areas as diverse as According to R.F. “Rick” Shangraw, ASU’s vice engineering, commercial product design, healthcare and president for research and economic affairs, this film and theater production. Students who can’t wait until expenditure level means that ASU ranks in the top tier of graduation to apply their skills in the real world may universities without a medical school and without an submit business proposals to the Edson Student agricultural school. And he expects that trend to continue. Entrepreneur Initiative, one of the broadest “Right now, our proposal activity is up so I am entrepreneurship programs in the country, and if selected, optimistic about continued growth in our research receive seed money for starting their business. portfolio,” he said. Crow sees the irony – and humor – in an enormous bureaucracy like ASU pushing entrepreneurship. But he New American University 3 SP:Layout 1 2/15/08 10:34 AM Page 65

The Biodesign Institute focuses its research on creating personalized diagnostics and treatments outpacing infectious disease, ensuring a healthy future and securing a safer world.

also focuses on the big picture value. “What we are The Biodesign trying to do is embed these notions across the university system,” he said. By creating graduates who think and operate like Institute entrepreneurs – action-oriented people who aren’t afraid to take risks and facilitate innovation – Crow and others hope to create an institution that is ultimately responsible for new currently industries that sell to customers inside and outside the immediate population centers, create wealth and increase the standard of living for people of a geographic area. Wilkinson sees the evidence of this potential in the represents students around her. One day last fall, four students came into her office to talk to her about their grant application for research space to develop a green taxi service, incorporating the largest both a focus on sustainability and entrepreneurship. “It is exciting, and it is starting to be a systemic single (phenomena),” she pointed out. Fueling community spirit investment Another recent effort to enhance social embeddness in research is the creation of the ASU in the Community online resource. The site is a portal for the 1,100-plus projects infrastructure sponsored by ASU that have a community outreach component. Wilkinson sees tools such as the portal as in Arizona. an important shift for the way the university approaches community involvement.

“We are not only serving on commissions and neighborhood advisory groups,” she said, “we are creating the actual community organizations that help people. By applying research that we’ve conducted through the Funiversity directly to the community, our approach is much more practical — not nearly as esoteric as it once was.” One of the most promising experiments in making a difference at the local level is ASU’s Downtown Phoenix New American University 3 SP:Layout 1 2/11/08 5:56 PM Page 66

ASU MAGAZINE 66

HARVESTING SUCCESS 67

recognition that solutions require that we incorporate social and economic considerations as well as environmental ones,” Fink said.

Future shock or satisfaction? “In the sciences, social sciences, What direction will these engineering and all the areas that initiatives—all germinating nicely we’re working in, at present and creating win-win we’re asking people to engage relationships for the university, its locally and be of students and the community— service to this region.” ultimately take ASU? It’s a – Michael Crow question worth asking, as the university currently contributes as much as $3.2 billion to the state’s economy each year. campus, established in 2006 with the The Office of the Vice President for F express purpose of working with the Global Engagement was established Crow asserts that the answer is businesses, government offices and in late 2006 to coordinate ASU’s quite simple. While Arizona’s nonprofit organizations located there international outreach. The office economy was once characterized by to better the area. A host of relevant oversees, among many key projects, the “5 Cs” – copper, cattle, citrus, schools, colleges and research centers ASU’s China Initiative, charged with cotton and climate – the state’s ability relocated to the campus, including building strong relationships with to compete globally in coming years the College of Nursing and China and the university’s depends on just one C. Healthcare Innovation, the Walter partnership with Mexico’s Instituto “I think it all comes down to Cronkite School of Journalism and the Tecnológico y de Estudios Superiores creativity – in tourism, College of Public Programs, and the de Monterrey, or Tec de Monterrey, microelectronics, the arts. If we are Phoenix Urban Research Laboratory. which focuses on binational not creative across all dimensions, workforce development, research we won’t beat (our competitors),” initiatives and building an Increasing Global Crow said. entrepreneurs’ network. Engagement President of Tempe Chamber of Sustainability research, too, has Commerce Mary Ann Miller sees deep potential for global impact, On the other end of the Crow’s vision through her own lenses according to Fink. and thinks ASU’s future is bright. “Our view of urban sustainability spectrum from embedding “As a bureaucracy, the university is a is broad and encompasses such behemoth, but I have seen changes in itself in the local community is diverse topics as the loss of the last few years as the New biodiversity, the growing disparity in global involvement and the American University that the worldwide income levels, the ever- behemoth has become more nimble expanding need for renewable energy university hasn’t stinted in its and more forward-thinking,” supplies and water, the health she said. efforts to spread its impact consequences of air and water Iaround the planet. pollution, and most importantly, Cecile Duhnke is a Scottsdale-based freelance writer. New American University 3 SP:Layout 1 2/11/08 5:56 PM Page 67

“By

widening

access, more

and more

community

members

will have

the tools

that will

allow them

both to

adapt to and

affect future

changes.” Decision Theater 2 SP:Layout 1 2/11/08 6:12 PM Page 68

heater of Tomorrow University’s Decision Theater gives decision-makers a glimpse of the future T By Chris Vaughan Decision Theater 2 SP:Layout 1 2/11/08 6:12 PM Page 69

Rick

Shangraw can

show people

the future.

And if they

don’t like it,

he and his

colleagues

can show

them a

different

future. Decision Theater 2 SP:Layout 1 2/11/08 6:12 PM Page 70

Rick Shangraw can show people the future. R And if they don’t like it, he and his colleagues can show them a different future. Shangraw, ASU’s vice presi- dent of research and economic affairs, is also the executive director of ASU’s Decision Theater. This facility combines expert knowledge, computer simulation and video presentation in a way that helps decision makers understand and shape the future. “We are all concerned about the future and where it’s taking us,” Shangraw says. “What we do is deal with those concerns in a systematic way, using visualization tools to speed the process by which people opinion. What those screens can show research, Shangraw says. These understand the problems and come are accurate representations of centers let bioscientists unravel DNA to agreement.” various future scenarios. For instance, chains, aerospace engineers look at Decision Theater is part of ASU’s it can show the Phoenix skyline, fluid dynamics models, geologists Global Institute of Sustainability and urban spread, and demand for water look at subsurface geological forma- is located in the Brickyard complex in and utilities, in 10, 25 or 50 years tions, etc. Shangraw notes that the downtown Tempe. The facility can under various assumptions. Decision Theater is more focused on provide up to 250 people with a 260- The other factor that sets apart policy visualization, which combines degree wraparound visuals on seven ASU’s Decision Theater is audience (and sometimes simplifies) the scien- high definition video screens. participation. The theater combines tific visualization into a format that To the skeptical, the Decision the visualization and simulation can be digested by policy makers. Theater seems like a room with a lot capabilities with collaboration tools. “We use simulation to look at alter- of sleek, big-screen TVs. The impor- “Everyone gets a laptop, and they can nate scenarios and then use collabora- tant difference between this and a vote or provide input to various tion technology to help reach simple theater, though, is what goes scenarios,” Shangraw says. consensus,” he says. “None of the behind and in front of those screens. Many universities have scientific university scientific visualization The Decision Theater combines visualization centers where centers use this approach.” visualization tools with computer researchers use visual technologies to “A lot of universities have scientific simulation and expert research explore the outcomes of their visualization centers, but what we do Decision Theater 2 SP:Layout 1 2/11/08 6:12 PM Page 71

are a lot of stakeholders involved, Shangraw says. This includes most of the big problems that we face as a society, he adds. So far, the Decision Theater has been used to look at urban planning, health management, and homeland security issues, for instance. “Most of the time when you have disagreement, it is because people are operating under different assump- tions,” many of which are unspoken, Shangraw says. The Decision Theater allows decision makers to make those assumptions explicit, to alter them, and to visualize and provide feedback on the possible outcomes. “It’s really incredible when you have a group of people who are disagreeing and they start to under- stand the assumptions on which they are disagreeing, and are then able to move beyond that,” Shangraw says. “It’s almost like magic.” Shangraw believes that in the near future, the technology will become The facility can provide up to 250 people inexpensive enough that multi-screen simulation environments will be with a 260-degree wraparound visuals on ubiquitous in businesses, schools and seven high definition video screens. the government. Before that happens, though, the work being done at ASU’s Decision Theater will lay the is bring together not get together groundwork for how that technology stakeholders and decisionmakers is used. rather than just scientists,” “What we are doing is preparing Shangraw says. “That is a funda- the way for five or ten years from mental shift in approach, one that now, when everyone will have these changes how people think about screens and be asking how to best use and discuss problems.” these tools,” he said. The technology is particularly useful for problems that have a scien- Chris Vaughan is a freelance science writer based in tific or technical core, and where there Menlo Park, Calif. Decision Theater 2 SP:Layout 1 2/11/08 6:12 PM Page 72 Cover:Cover.qxp 2/11/08 5:26 PM Page 4

Here’s to the last 50 Years of Opportunity at ASU....

Mrs. IreneIrene A. BeBenedictenedict ‘5‘588

WhenWhen she first arrivarriveded in Phoenix 57 57 yyearsears ago, IrIreneene Benedictt rrealizedealized AASUSU could givegive her the “opportunity “opporrtunity I’d I’d always yyearnedearned ffor”or” — a teachingg carcareer.eer. She earned her master’s degrdegreeree and became an elementary school librlibrarianrarian and media specialist in the TTempeempe scschools.chools. She trtraveledaveled the globe with hherer husband, AASUSUP Professorroffessoressor Joel A. BeBenedict,enedict, helping him show others the lateslatestst audio/visual teaching techniques.

Now, the Dr.Dr. Joel A. and IreneIrene A. Benedict VVisualisual LLiteracyiteraca y CollectionCollection,, a named scholarship and a librlibraryarya fund, celebrcelebrateatea their many contributions to education herehere and araroundound the worldworld.

TheThe ASU ASUF Foundationoundation is prproud p oud to join with alumni like IrIreneene BenedicBenedictct to help build a univuniversityersity that is commicommitteditted to access, excellence and genuine impact.mpact.

www.asufoundation.org/investwww.asufoundation.org/invest Cover:Cover.qxp 2/11/08 5:25 PM Page 1

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