COLLECTION 1/2012 — for Enthusiasts and Collectors CONTENTS

COLLECTION 1/2012 — for enthusiasts and collectors CONTENTS

COLLECTORS

Toy safety 4 Materials 6 Ear tags 7 Replicas 8 Limited Edtions 10 Teddy bears 16 Ambassadors of love 21 Pets and farm animals 22 Forest and meadow animals 23 Wild animals 24 Arctic and marine animals 25 Keyrings 26 Book and film heroes 27 Boutique 28

STEIFF CLUB 29

SELECTION 30

INDEX 34 STEIFF’S PURITY LAW — Because perfection knows no compromise.

Yes, admitted. We are very strict. Towards ourselves and our animals component of our corporate culture and our responsibility towards our and Teddy bears. In this respect we know absolutely no compromise: customers. After all, we enjoy their trust. A trust grown from more than — Here you can read what we mean by the Steiff purity law All Steiff creations must comply with the very highest demands. Over a century of company history across generations. And this is a trust you and how we act accordingly. Not only, because the years, we have therefore developed the strictest criteria where cannot buy. But are rather given. From people like you. And that is quality, safety, workmanship and materials are concerned. We also set something we are proud of. the legislators specify it but rather because we want to. these standards above all prescribed international controls and tests – This seal stands for all of this. summarised and anchored in Steiff’s Purity Law. This purity law is a fixed

1. NO HARMFUL SUBSTANCES 5. FINEST PLUSH 9. INDEPENDENT INSPECTION We voluntarily go far beyond the legally-required The plush of a Steiff animal has always been For decades we have had our products checked standards and even surpass them. Because we something special. It is extra-ordinarily true- by independent institutions and work intensively are convinced that only animals which pose no to-nature, soft, long-lasting and loses nearly no with further independent institutions such as TÜV health hazard deserve the good name Steiff. hair. We use only uppers made of the highest and Dekra. In our laboratory at Giengen an der quality. Brenz we additionally carry out over 12,000 tests 2. NO ALLERGENIC SUBSTANCES per year. The Steiff quality management system is We have high expectations of our suppliers whom 6. NO HARMFUL FILLINGS certified according to DIN EN ISO 9001. we oblige to adhere to the strict Steiff guidelines. We use exclusively new and nonharmful materials We extensively examine all the basic materials from the factory for the fillings of our Teddy bears 10. UNRIVALLED QUALITY SINCE 1880 before they are used in production. and animals. The fillings of our animals, of Throughout the various production steps, we course, comply with the Oeko-Tex standard 100. produce continuously environmentally-friendly 3. NO HARMFUL DYES OR COLOURS as well as in view of the flaw-less quality and We have voluntarily imposed stricter regulations 7. HIGHEST-QUALITY SEAM longevity of our products. A Steiff animal can be than required by law for all our dyes and colours. WORKMANSHIP a companion throughout a whole childhood and Children can put Steiff products in their mouths This is ensured by the standardised Steiff seam still be a source of joy even as an adult. without any misgivings. width as well as the high density of seams, which is typical only for animals from our company. A 4. HIGHEST-QUALITY MATERIALS Steiff animal will last a lifetime. Only the finest natural fibres, such as mohair and alpaca or woven fur made of synthetic fibres, are 8. HYGIENIC PRODUCTION woven in our own weaving manufactory, Steiff For the production of our animals, we pay careful Schulte in Duisburg. Further more, we use only attention that we adhere to all hygiene and carefully-selected, inspected materials by well- cleanliness standards. For example, that is why known manufacturers. Our articles comply with use metal detectors during all the production the Oeko-Tex standard 100. processes.

THE ISO 9001 CERTIFICATION The ISO 9001 certification confrims that the Steiff Company complies with the highest standards of the QM system

THE ”TOY“ SYMBOL Articles, marked with this symbol, comply with the european directive 2009/48/EG on toy safety.

4 Steiff’s purity law Steiff’s purity law 5 BEST MATERIALS PERFECTED — Millimetre by millimetre and thread for thread: simply the best. UNIQUE SPECIMEN — Characteristics which turn a brand into a legend. Those wanting to create something special and unique of lasting value Through the fusion with our long-term supplier Schulte, the entire material will need nothing less than the perfect “ingredients”. This not only applies and fabric production process is now in the hands of Margarete Steiff Whether a cuddly toy is a member of the big Steiff family becomes only worn by animals in limited editions. And finally, you can recognise to many other areas but especially to our Steiff manufacture, where we GmbH, from the very first design idea to fabric manufacture, sewing apparent by the famous ”Button in Ear“ trademark. This has varying the Steiff Selection Edition by the silver writing on the white ear flag. only use “ingredients” of the highest quality: for every Steiff animal, from and garnishing as well as perfecting every Steiff animal in our factories. designs depending on status. The yellow flag specifies that it is a These are the members with a particularly exclusive ”gift“ status. head to paw. Starting with the thread, the filling material, buttons, eyes At Steiff Schulte in Duisburg, we create luxurious fabrics from threads ”legitimate“ member of the family. A while ear flag with red writing is and accessories and right up to what is so characteristic for every Steiff of noble materials such as alpaca, mohair and silk. These in turn are animal: it’s “coat” or “fur”, which gives character and form to its the valuable “ingredients” for our unique creations. Those wanting to appearance. So since 2009 we have been particularly happy to create something extraordinary can only be satisfied with the very best. be able to call ourselves the world’s only manufacturer of stuffed toys That’s what we think – don’t you? with its own fabric factory. Original Every original Steiff animal with the world-famous trademark, the Steiff “Button in Ear“, shows that it comes from one of the best families – and every Steiff Teddy bear and Steiff animal proudly wears an ear tag as a clearly recognisable identification. Both big and small Steiff fans im mediately recognise the yellow Steiff ear tag with red writing. It shows that this is one of the many, wonderful animals and Teddy bears from the wide, unlimited Steiff assortment – an unmistakeable original from the famous company with a long-standing tradition.

Limited Edition All the animals and Teddy bears at Steiff are very pleased to receive the extraordinary distinction of the white ear tag with red writing because these are produced in a limited edition. This means that only a limited number is available and some are available only in certain countries. Each of these limited edition Steiff animals with the white ear tag and the gold-plated “Button in Ear“ also brings his new owner a certificate that insures the authenticity and special status as a limited edition Steiff animal.

Alpaca – Soft, silky, opulent Mohair – Lustrous, shiny and sleek Woven Fur – Cuddly, velvety and versatile

Although the number of alpaca animals in the This natural material from the wool of the angora Amazingly soft and natural-feeling, this beautiful Steiff range has increased in recent years, the goat is the classic Teddy bear material. In fact, it fabric is quite valuable. It is created through a Replika company discovered the material many years was used for the first Teddy bear ever created. unique three-dimensional weaving technique that The Teddy bears and animals of the replica series by Steiff are a very ago. Its resurgence in popularity is due to its The fiber is both beautiful and durable, which involves inserting threads into cotton backing special and extraordinary species. This means that these true-to-original wonderful feel and tremendous versatility. accounts for the amazing number of vintage Steiff perpendicularly. The result is especially appro- animals are reproduced exactly according to their historic role models from Alpaca can be used to create both soft Teddy creations that appear today in superb condition. priate for huggable toys, though this sumptuous the Steiff product history. All Steiff replicas have a white ear tag with black bears and ultra-realistic animals. Most Teddy bears and animals in our current fabric is also used in our Studio range of near writing to document their special status and the true-to-original “Button in Classic range are made of mohair material. life-size creatures. Ear” from the respective year of production. This outstanding distinction lets Steiff friends, fans and collectors know that this is a particularly limited edition Steiff animal with extraordinary, historic character.

Selection Steiff presents modern lifestyle products under the label “Steiff Selection“. They are made from particularly luxurious materials at the Steiff production sites and fulfil the highest demands with their extraordinary designs.

6 Materials Ear tags 7 REPLICAS – A past to touch, experience and love.

It is a fascination which has already made history. A fascination of the Each Steiff Teddy bear of the limited replica edition is a fascinating here and now - and a fascination with which each and every Steiff entity, an entity which brings the flair of the past into the now: because friend and collector is continued into the future: the fascination of Steiff each replica Teddy bear, from head to paw, fibre for fibre, seam for replicas. Each and every Steiff stuffed animal and Teddy bear has its seam is a faithful recreation of the very first Teddy bear from the very very own personality, which has its very own story behind it. And this first day. The Teddy bear is lovingly handmade and decorated with story it would like to tell to its owner and share it with them. traditional tools and in accordance with the original design – as only in this way can nothing but perfection be the result.

OTHELLO TEDDY BEAR REPLICA 1912 made of finest mohair black jointed, surface washable with glass eyes limited edition of 1,912 pieces worldwide stuffed with wood shavings with growler and ”underscored button“ made of patinated steel 50 cm, EAN 403088 MQ 1 piece

Warning! This product is not a toy and is intended solely for adult collectors.

available from February 2012

BULLY REPLICA 1927 made of finest cotton velvet white/black jointed, sitting with glass eyes surface washable limited edition of 750 pieces worldwide stuffed with wood shavings with ”underscored button“ made of patinated steel 14 cm, EAN 403095 MQ 1 piece

Warning! This product is not a toy and is intended solely for adult collectors.

available from March 2012

8 Replicas Replicas 9 LIMITED EDITIONS

— Particularly beautiful. Particularly rare. SHELLY TEDDY BEAR made of finest mohair white jointed, surface washable limited edition of 1,500 pieces worldwide Who doesn’t enjoy the adventurous stories of famous seafarers such as Jack in their smart maritime clothes? You decide which item in the new with gold-plated “Button in Ear“ 29 cm, EAN 035784 Christopher Columbus, Vasco da Gama and James Cook? Or start collection is to have your heart! After all, every Steiff Collectors MQ 1 piece dreaming at the sound of the waves breaking gently over the sand, their creation has its very own special magic – and they all appeal for Warning! This product is not a toy and is intended solely for adult collectors. music blending with the salty smells of far-off places, and thoughts of the unique workmanship, exclusive materials and inimitable passion for available from February 2012 fun times, new friends and freedom? So why not just sit back and meet detail. your very personal new Steiff favourites. Who will it be – perhaps Cast off! Experience pure nostalgia with us – so close you can touch it. Millie or Woody, who tend to be more traditional, or maybe Will and

ICE TEDDY BEAR made of finest mohair light blue jointed, surface washable limited edition of 1,500 pieces worldwide with growler and gold-plated “Button in Ear“ 42 cm, EAN 036842 MQ 1 piece

Warning! This product is not a toy and is intended solely for adult collectors.

available from February 2012

WILL TEDDY BEAR made of finest mohair cinnamon jointed, surface washable limited edition of 1,500 pieces worldwide with gold-plated ”Button in Ear“ 28 cm, EAN 035807 MQ 1 piece

JACK TEDDY BEAR Warning! This product is not a toy made of finest mohair and is intended solely for adult collectors. light brown available from February 2012 jointed, surface washable JUNE TEDDY BEAR limited edition of 1,500 pieces worldwide made of finest mohair with gold-plated ”Button in Ear“ light beige 33 cm, EAN 035944 jointed, surface washable MQ 1 piece limited edition 1,500 pieces worldwide Warning! This product is not a toy with gold-plated ”Button in Ear“ and is intended solely for adult collectors. 24 cm, EAN 035951 available from February 2012 MQ 1 piece Warning! This product is not a toy and is intended solely for adult collectors.

available from February 2012

10 Limited Editions Limited Editions 11 SUNNY TEDDY BEAR MONTY TEDDY BEAR made of finest mohair made of finest mohair yellow aubergine tipped jointed, surface washable jointed, surface washable MILLIE TEDDY BEAR SINCLAIR TEDDY BEAR limited edition of 1,000 pieces worldwide limited edition of 1,500 pieces worldwide made of finest mohair made of finest mohair with growler with growler golden brown dark blond and gold-plated ”Button in Ear“ and gold-plated ”Button in Ear“ jointed, surface washable jointed, surface washable 60 cm, EAN 035746 28 cm, EAN 035739 limited edition of 1,500 pieces worldwide limited edition of 1,500 pieces worldwide MQ 1 piece MQ 1 piece with gold-plated ”Button in Ear“ with gold-plated ”Button in Ear“ 30 cm, EAN 035722 36 cm, EAN 036262 Warning! This product is not a toy Warning! This product is not a toy and is intended solely for adult collectors. and is intended solely for adult collectors. MQ 1 piece MQ 1 piece Warning! This product is not a toy Warning! This product is not a toy available from February 2012 available from February 2012 and is intended solely for adult collectors. and is intended solely for adult collectors.

available from February 2012 available from February 2012

WOODY TEDDY BEAR DIAMANT TEDDY BEAR 110TH ANNIVERSARY PB 55 BABY GRIZZLY BEAR made of finest mohair made of high-quality silk plush made of finest mohair made of finest mohair brown tipped creme dark brown black jointed, surface washable jointed, surface washable jointed, surface washable jointed, surface washable limited edition of 1,500 pieces worldwide limited edition of 2,000 pieces worldwide limited edition of 1,902 pieces worldwide with glass eyes with growler with crystal ”Button in Ear“ with gold-plated ”Button in Ear“ limited edition of 1,500 pieces worldwide and gold-plated ”Button in Ear“ 25 cm, EAN 035715 26 cm, EAN 036293 with gold-plated ”Button in Ear“ 38 cm, EAN 035777 MQ 1 piece MQ 1 piece 23 cm, EAN 036637 MQ 1 piece MQ 1 piece Warning! This product is not a toy Warning! This product is not a toy and is intended solely for adult collectors. and is intended solely for adult collectors. Warning! This product is not a toy Warning! This product is not a toy and is intended solely for adult collectors. and is intended solely for adult collectors. available from March 2012 available from February 2012 available from March 2012 available from February 2012

12 Limited Editions Limited Editions 13 JAKOB TEDDY BEAR JOSEF TEDDY BEAR VINCENT TEDDY BEAR made of finest mohair made of finest mohair made of finest mohair smokey white café-au-lait chestnut jointed, surface washable jointed, surface washable jointed, surface washable limited edition of 1,500 pieces worldwide limited edition of 1,500 pieces worldwide limited edition of 1,500 pieces worldwide with squeaker with squeaker with growler with gold-plated ”Button in Ear“ with gold-plated ”Button in Ear“ with gold-plated ”Button in Ear“ 28 cm, EAN 039935 28 cm, EAN 038556 38 cm, EAN 035883 MQ 1 piece MQ 1 piece MQ 1 piece

Warning! This product is not a toy Warning! This product is not a toy Warning! This product is not a toy and is intended solely for adult collectors. and is intended solely for adult collectors. and is intended solely for adult collectors.

THE HAPPY COUPLE VALENTINA RABBIT made of high-quality alpaca made of high-quality alpaca bride pale pink, groom dark blue brown jointed, surface washable jointed, standing limited edition of 2,000 pieces worldwide surface washable with gold-plated “Button in Ear” limited edition of 1,500 pieces worldwide 28 and 29 cm, EAN 677083 with gold-plated ”Button in Ear“ MQ 1 piece 23 cm, EAN 035760

Warning! This product is not a toy MQ 1 piece and is intended solely for adult collectors. Warning! This product is not a toy and is intended solely for adult collectors.

available from February 2012

14 Limited Editions Limited Editions 15 ORIGINAL TEDDY BEARS – Faithful companions in all walks of life.

He is experienced, clever and reliable. His humour and smile are con- why it’s a Steiff Teddy bear’s greatest joy to be a friend and faithful tagious. His face radiates curiosity and enjoyment of life. It’s always companion to his owner. Friends for life? Something self-evident for your good to see him. And he knows all about big feelings: For him, friend- Steiff Teddy bear. CLASSIC 1920 TEDDY BEAR CLASSIC 1920 TEDDY BEAR CLASSIC 1920 TEDDY BEAR CLASSIC 1920 TEDDY BEAR ship is not just a word – it’s his greatest joy. And yours! And something for you to really enjoy. made of finest mohair made of finest mohair made of finest mohair made of finest mohair brass dark brown dark brown blond Because a Steiff Teddy bear is convinced that friends should always jointed, surface washable jointed, surface washable jointed, surface washable jointed, surface washable be there for one another. With an open ear and a strong shoulder to 25 cm, EAN 000713 with growler 25 cm, EAN 000805 25 cm, EAN 000645 with growler 35 cm, EAN 000812 MQ 1 piece with growler lean on. 35 cm, EAN 000737 MQ 1 piece Warning! This product is not a toy 35 cm, EAN 000669 and is intended solely for adult collectors. MQ 1 piece Warning! This product is not a toy MQ 1 piece Friends share worries and sorrow. Friends share friends – to duplicate and is intended solely for adult collectors. Warning! This product is not a toy Warning! This product is not a toy friendship. Friends make life brighter, more intense and richer: That’s and is intended solely for adult collectors. and is intended solely for adult collectors.

CLASSIC 1909 TEDDY BEAR CLASSIC 1909 TEDDY BEAR CLASSIC 1905 TEDDY BEAR CLASSIC 1905 TEDDY BEAR made of finest mohair made of finest mohair made of finest mohair made of finest mohair brass blond blond chestnut jointed, surface washable jointed, surface washable jointed, surface washable jointed, surface washable with squeaker with squeaker 22 cm, EAN 004827 22 cm, EAN 004865 25 cm, EAN 000614 25 cm, EAN 000355 30 cm, EAN 004834 30 cm, EAN 004803 with growler with growler MQ 1 piece MQ 1 piece

35 cm, EAN 000508 35 cm, EAN 000379 Warning! This product is not a toy Warning! This product is not a toy MQ 1 piece MQ 1 piece and is intended solely for adult collectors. and is intended solely for adult collectors.

Warning! This product is not a toy Warning! This product is not a toy and is intended solely for adult collectors. and is intended solely for adult collectors.

CLASSIC TEDDY BEAR CLASSIC TEDDY BEAR CLASSIC TEDDY BEAR MIMI TEDDY BEAR made of finest mohair made of finest mohair made of finest mohair made of finest mohair brass dark blond caramel brown tipped jointed, surface washable jointed, surface washable jointed, surface washable jointed, surface washable with growler with growler with growler 28 cm, EAN 027215 42 cm, EAN 000560 42 cm, EAN 004810 35 cm, EAN 000553 MQ 1 piece

MQ 1 piece MQ 1 piece MQ 1 piece Warning! This product is not a toy and is intended solely for adult collectors. Warning! This product is not a toy Warning! This product is not a toy Warning! This product is not a toy and is intended solely for adult collectors. and is intended solely for adult collectors. and is intended solely for adult collectors.

16 Teddy bears Teddy bears 17 GROWLING BEAR GROWLING BEAR CLASSIC TEDDY BEAR CLASSIC TEDDY BEAR CLASSIC TEDDY BEAR CLASSIC TEDDY BEAR CLASSIC TEDDY BEAR MORITZ TEDDY BEAR made of finest mohair made of finest mohair HANNES SISSI made of finest mohair made of finest mohair PANDA made of finest mohair blond blond made of finest mohair made of finest mohair blond golden blond made of finest mohair dark blond jointed, surface washable jointed, surface washable mottled grey light beige jointed, surface washable jointed, surface washable black/white jointed, surface washable with growler with growler jointed, surface washable jointed, surface washable 35 cm, EAN 027321 25 cm, EAN 039652 jointed, surface washable 33 cm, EAN 027543 25 cm, EAN 011719 33 cm, EAN 011566 24 cm, EAN 027604 24 cm, EAN 027598 MQ 1 piece 35 cm, EAN 039683 35 cm, EAN 039690 MQ 1 piece MQ 1 piece MQ 1 piece MQ 1 piece MQ 1 piece MQ 1 piece MQ 1 piece

Warning! This product is not a toy Warning! This product is not a toy and is intended solely for adult collectors. and is intended solely for adult collectors.

CLASSIC TEDDY BEAR ANDY TEDDY BEAR AMY TEDDY BEAR JACK TEDDY BEAR MORITZ TEDDY BEAR JONA TEDDY BEAR JONA TEDDY BEAR LIZZY TEDDY BEAR LEO made of finest mohair made of finest mohair made of finest mohair made of finest mohair made of finest mohair made of finest mohair made of finest mohair made of finest mohair cinnamon blond brass chestnut blond chestnut old rose ash blond jointed, surface washable jointed, surface washable jointed, surface washable jointed, surface washable jointed, surface washable jointed, surface washable jointed, surface washable jointed, surface washable 21 cm, EAN 027185 21 cm, EAN 027192 28 cm, EAN 027246 33 cm, EAN 027536 28 cm, EAN 001079 28 cm, EAN 001062 28 cm, EAN 027260 24 cm, EAN 027611 MQ 1 piece MQ 1 piece MQ 1 piece MQ 1 piece MQ 1 piece MQ 1 piece MQ 1 piece

MQ 1 piece Warning! This product is not a toy Warning! This product is not a toy and is intended solely for adult collectors. and is intended solely for adult collectors. Warning! This product is not a toy and is intended solely for adult collectors.

ROBBY TEDDY BEAR ROCKY TEDDY BEAR MR. CINNAMON MR. CINNAMON LINDA TEDDY BEAR NIKI TEDDY BEAR SUGAR TEDDY BEAR PADDY TEDDY BEAR made of finest mohair made of high-quality alpaca TEDDY BEAR TEDDY BEAR made of finest mohair made of finest mohair made of finest mohair made of finest mohair brown tipped and finest mohair made of finest mohair made of finest mohair blond caramel ivory light brown jointed, surface washable grey tipped cinnamon cinnamon jointed, surface washable jointed, surface washable jointed, surface washable jointed, surface washable 28 cm, EAN 027291 jointed, surface washable jointed, surface washable jointed, surface washable 28 cm, EAN 027277 28 cm, EAN 027284 39 cm, EAN 027017 28 cm, EAN 027178 MQ 1 piece 28 cm, EAN 027338 22 cm, EAN 027031 32 cm, EAN 027048 MQ 1 piece MQ 1 piece MQ 1 piece MQ 1 piece MQ 1 piece MQ 1 piece MQ 1 piece

18 Teddy bears Teddy bears 19 AMBASSADORS OF LOVE – The best gifts come from the heart. And from Steiff.

Hello! I’m thinking of you. All the best! Get well soon. All the best. Take those very special moments in life. That’s why all Steiff ambassadors of care of yourself. Keep your head up. I like you. Or: Good luck! There love speak two languages fluently: Friendship and Solidarity. And they PELLE PANDA TED RICO TEDDY BEAR GINNY TEDDY BEAR LUCA TEDDY BEAR are countless messages from one person to another. Thoughts and love being given to nice people! made of finest mohair made of finest mohair made of finest mohair made of finest mohair feelings coming from the heart. And going straight to the heart – during cream/brown tipped black tipped violet tipped blond, jointed, surface washable jointed, surface washable jointed, surface washable jointed, surface washable 33 cm, EAN 027024 33 cm, EAN 027482 33 cm, EAN 027499 35 cm, EAN 027475 MQ 1 piece MQ 1 piece MQ 1 piece MQ 1 piece

TEDDY BEAR BIRTH personalised Teddy bear TEDDY BEAR BIRTH made of finest mohair personalised Teddy bear reddish blond made of finest mohair jointed, surface washable wool white with blue bib jointed, surface washable 29 cm, EAN 002021 with pale pink bib MQ 1 piece 29 cm, EAN 001949 MQ 1 piece For the embroidery on the paw pads, please fill in the order form. For the embroidery on the paw pads, please fill in the order form.

MINI TEDDY BEAR MINI TEDDY BEAR CLASSIC TEDDY BEAR made of finest mohair made of finest mohair made of finest mohair brown tipped blond café-au-lait jointed, surface washable jointed, surface washable jointed ,surface washable 10 cm, EAN 040023 10 cm, EAN 040009 13 cm, EAN 040085 MQ 1 piece MQ 1 piece MQ 1 piece

MINI TEDDY BEAR LUCKY CHARM made of finest mohair HAPPY FROG beige LUCKY PIG made of finest mohair jointed, surface washable made of finest mohair green in gift packaging pale pink, standing surface washable 9 cm, EAN 039836 surface washable 9 cm, EAN 033247 MQ 1 piece 10 cm, EAN 033261 MQ 1 piece Warning! This product is not a toy MQ 1 piece and is intended solely for adult collectors. Warning! This product is not a toy Warning! This product is not a toy and is intended solely for adult collectors. and is intended solely for adult collectors.

20 Teddy bears Ambassadors of love 21 PETS AND FARM ANIMALS FOREST AND – At home in the midst of life. And soon in your home. MEADOW ANIMALS – From outside. For inside. For your heart. There are animals we just love to have around us, because their charm, So it’s high time to let the dogs out. Or show everyone your new bird If you are really lucky, you can observe one of these forest and brief. This changes with the forest and meadow animals from Steiff: their spirited and cuddly character adds a large portion of life and – the budgie: from Steiff of course! meadow animals from your window. Or you may meet them on one of Because they just love moving into your home. And they stay. Because sunshine to everyday life. Because once dog, cat, mouse or budgie your walks. However, the inhabitants of the forest and the meadows friendship is something permanent … have moved into your home, you will soon ask yourself how you could are usually quite shy on these occasions. And the meetings unfortunately have ever lived without these friendly Steiff friends for so long.

LIELOU PUG BENNY BORDER COLLIE RICO GOLDEN RETRIEVER CLASSIC 1935 POSSY SQUIRREL RAYA FAWN ROCKY GRIZZLY BEAR GOLDY HEDGEHOG made of high-quality alpaca made of finest mohair made of finest mohair FELLOW TERRIER made of finest mohair and made of high-quality alpaca made of finest mohair made of finest mohair and white, standing black/white, standing and high-quality alpaca made of finest mohair high-quality alpaca russet, standing brown, standing high-quality alpaca turnable head, surface washable surface washable cream, standing gold/brown, standing russet surface washable turnable head brown tipped, sitting 30 cm, EAN 045042 35 cm, EAN 035029 turnable head, surface washable with genuine leather collar arms and head movable 22 cm, EAN 071645 surface washable surface washable MQ 1 piece MQ 1 piece 35 cm, EAN 035043 surface washable surface washable MQ 1 piece 22 cm, EAN 040214 15 cm, EAN 032295

Warning! This product is not a toy Warning! This product is not a toy MQ 1 piece 30 cm, EAN 035012 17 cm, EAN 072147 Warning! This product is not a toy MQ 1 piece MQ 1 piece and is intended solely for adult collectors. and is intended solely for adult collectors. and is intended solely for adult collectors. Warning! This product is not a toy MQ 1 piece MQ 1 piece Warning! This product is not a toy and is intended solely for adult collectors. and is intended solely for adult collectors. Warning! This product is not a toy and is intended solely for adult collectors.

FOXY PETER CAT HANSI PARAKEET FRANZI PARAKEET BENDY RED PANDA WITTIE OWL MIMIC MOUSE FOX TERRIER made of finest mohair made of finest mohair made of finest mohair made of finest mohair and made of finest mohair made of finest mohair made of finest mohair black, standing green blue high-quality alpaca grey/brown, standing grey, sitting up white/brown/black, standing surface washable surface washable surface washable reddish brown, sitting up surface washable surface washable with genuine leather collar 14 cm, EAN 033445 13 cm, EAN 033308 13 cm, EAN 033339 jointed, surface washable 16 cm, EAN 033315 9 cm, EAN 032141 surface washable MQ 1 piece MQ 1 piece MQ 1 piece 26 cm, EAN 060137 MQ 1 piece MQ 1 piece 35 cm, EAN 031717 MQ 1 piece Warning! This product is not a toy Warning! This product is not a toy Warning! This product is not a toy Warning! This product is not a toy Warning! This product is not a toy MQ 1 piece and is intended solely for adult collectors. and is intended solely for adult collectors. and is intended solely for adult collectors. and is intended solely for adult collectors. and is intended solely for adult collectors.

Warning! This product is not a toy and is intended solely for adult collectors.

22 Pets and farm animals Forest and meadow animals 23 WILD ANIMALS ARCTIC AND MARINE – At home in distant lands. And soon in your home. ANIMALS – Wanted: Warm new home!

Do you feel like going to Africa on safari? Or a tour through the jungle? your everyday life: Why don’t you simply get to know the wild animals The inhabitants of the eternal ice are said to have a soft heart in a tough don’t just have a huge heart and are extremely friendly, but also have Or on a trip to far away Australia? If you can’t spontaneously pack your from Steiff? They will love giving you a detailed report on their home exterior. After all, the animals there have to face wind, weather and the a wonderfully soft fur or coat made of the finest mohair and alpaca. bags right now to get a whiff of adventure in far away countries, then country and their wild, adventurous life. And once you begin your own icy cold. However, Steiff’s arctic and marine animals are different: They So: Touching and getting to know one another is imperative! we have a recipe for the right dose of something diverse and exotic for travels, maybe one or two wild Steiff animals will join you on board …

POLAR BEAR made of finest mohair white, standing ELI ELEPHANT ELI ELEPHANT COCKIE MEERKAT MUNGO MEERKAT turnable head made of finest mohair made of finest mohair made of finest mohair made of finest mohair surface washable grey, standing grey, standing brown tipped, sitting up brown tipped, sitting up 22 cm, EAN 062995 surface washable turnable head surface washable surface washable MQ 1 piece 11 cm, EAN 040498 surface washable 20 cm, EAN 045257 30 cm, EAN 071249 Warning! This product is not a toy MQ 1 piece 22 cm, EAN 085147 MQ 1 piece MQ 1 piece and is intended solely for adult collectors.

Warning! This product is not a toy MQ 1 piece Warning! This product is not a toy Warning! This product is not a toy and is intended solely for adult collectors. and is intended solely for adult collectors. and is intended solely for adult collectors. Warning! This product is not a toy and is intended solely for adult collectors.

LARI BABY PENGUIN made of high-quality alpaca grey/black/white surface washable BENDY GIRAFFE 9 cm, EAN 045660 made of finest mohair MQ 1 piece brown flecked, standing Warning! This product is not a toy surface washable and is intended solely for adult collectors. 20 cm, EAN 041990 MQ 1 piece

Warning! This product is not a toy and is intended solely for adult collectors.

24 Wild animals Arctic and marine animals 25 KEYRINGS BOOK AND FILM HEROES – Guaranteed to be tame. And always at hand. – Mecki made since 1951

These are your small and refined everyday helpers. Not making much bring back memories or go through life as talismans. For all wanting to MECKI the hedgehog can look back on a long and proud career. a career of this kind. But despite all this star hype, MECKI has not ado about themselves but always at hand, where they are needed: bestow everyday joy to themselves and other people dear to them, Created by Ferdinand Diehl as a cartoon character in 1940, he made his changed a bit and is still as lovable as ever. He is still wearing his Keyrings. And they usually make a statement about their owners: these are the most attached of all the Steiff animals: the lovely little Steiff first great breakthrough as the editorial symbol of the German television famous patched trousers held up with string for lack of a belt. After all, Because they have a special significance, were given as a present, keyrings. And they are curiously waiting for their new owners. magazine “HÖRZU” in the fifties and soon became known in his own it is the inner values that count! And MECKI is a hedgehog who is right. MECKI stepped on to the stage of the Steiff world as early as always infectiously good-humoured and spreads happiness and joy in 1951. MECKI fans formed MECKI clubs, books were published and life – as do his wife MICKI and children MACKI and MUCKI. finally he had his own series on television. Only a real star can boast

KEYRING KEYRING MINI TEDDY BEAR MINI TEDDY BEAR made of finest mohair made of finest mohair wheat blond café-au-lait jointed, surface washable jointed, surface washable 8 cm, EAN 039089 8 cm, EAN 039096 MQ 1 piece MQ 1 piece

Warning! This product is not a toy Warning! This product is not a toy and is intended solely for adult collectors. and is intended solely for adult collectors.

KEYRING KEYRING MINI TEDDY BEAR MINI TEDDY BEAR made of finest mohair made of finest mohair blond russet jointed, surface washable jointed, surface washable 10 cm, EAN 039300 8 cm, EAN 039003 MQ 1 piece MQ 1 piece

Warning! This product is not a toy Warning! This product is not a toy and is intended solely for adult collectors. and is intended solely for adult collectors.

MECKI B MICKI M surface washable surface washable 28 cm, EAN 350153 28 cm, EAN 350658 MQ 1 piece MQ 1 piece

Warning! This product is not a toy Warning! This product is not a toy and is intended solely for adult collectors. and is intended solely for adult collectors.

26 Keyrings Book and ﬁlm heroes 27 BOUTIQUE – Where Steiff friends can make beautiful discoveries…

Welcome to the “treasure chest” of all Steiff friends and collectors! Steiff and its company founder Margarete as well as the innumerable In 2012, the Steiff Club celebrates its 20th birthday. Members can look can enjoy the option to purchase the loyalty bears born out of inspiration Real Steiff friends always find their heart’s desire in the Steiff Boutique. Steiff animals from more than 125 years of company history come alive. forward to “Little Louis”, the annual Club gift and can order the exclusive from earlier Club editions. The event Teddy bear is available at Club Irrespective of whether it be something ornamental or interesting like a Welcome to the fascinating world of Steiff! Club edition “Louis”, limited to the Club year. Furthermore, loyal members events only. film or a book: The articles of the Steiff Boutique make the legend of

DVD “ODE TO JOY” BOOK “DAS TOR ZUR – THE MARGARETE STEIFF STORY KINDHEIT” STEIFF CLUB EDITION 2012 STEIFF CLUB EVENT TEDDY BEAR 2012 LOUIS ANNUAL GIFT 2012 FLO 20 min 22 x 15 cm, 192 pages made of high-quality alpaca ”LITTLE LOUIS“ made of high-quality artificial silk plush bilingual (German/English) German bordeaux made of high-quality alpaca cinnamon EAN 602986, MQ 1 piece EAN 610042, MQ 1 piece jointed, surface washable bordeaux jointed, surface washable production limited to the year 2012 jointed, surface washable production limited to the year 2012 with growler production limited to the year 2012 with gold-plated ”Button in Ear“ and gold-plated ”Button in Ear“ with gold-plated ”Button in Ear“ 21 cm, EAN 421242

37 cm, EAN 421235 10 cm, EAN 421228 Warning! This product is not a toy and is intended solely for adult collectors. Warning! This product is not a toy Warning! This product is not a toy and is intended solely for adult collectors. and is intended solely for adult collectors.

BOOK “STEIFF BOOK “KNOPF IM OHR” BOOK “STEIFF ASSORTMENT 1947 – 2003” special edition to celebrate the ASSORTMENT 1892 – 1943” 18 x 24.5 cm, 736 pages 150th birthday of Margarete Steiff 18 x 24.5 cm, 608 pages bilingual (German/English) 23 x 28 cm, 264 pages bilingual (German/English) EAN 610387, MQ 1 piece German EAN 610202, MQ 1 piece EAN 610035, MQ 1 piece TEDDY BEAR 912 TEDDY BEAR 1950 TEDDY CLOWN 1928 made of finest mohair made of finest mohair made of finest mohair black brown grey/brown tipped jointed, surface washable jointed, surface washable jointed, surface washable limited edition of 3,000 pieces worldwide limited edition of 3,000 pieces worldwide limited edition of 3,000 pieces worldwide For a 5-year membership For a 10-year membership For a 15-year membership with the Steiff Club. with the Steiff Club. with the Steiff Club. and gold-plated ”Button in Ear“ and gold-plated ”Button in Ear“ and gold-plated ”Button in Ear“ 25 cm, EAN 421181 25 cm, EAN 421198 25 cm, EAN 421204

28 Boutique Steiff Club 29 STEIFF SELECTION

SEASIDE SELECTION FELT TEDDY BEAR SEASIDE made of finest wool felt dark blue anchor made of SWAROVSKI ELEMENTS jointed, surface washable limited edition of 2,000 pieces worldwide with silver-coloured ”Button in Ear“ 32 cm, EAN 035630 MQ 1 piece

Warning! This product is not a toy and is intended solely for adult collectors.

available from March 2012

SELECTION FELT TEDDY BEAR SEASIDE made of finest wool felt dark blue anchor made of SWAROVSKI ELEMENTS jointed, surface washable limited edition of 2,000 pieces worldwide with silver-coloured ”Button in Ear“ 17 cm, EAN 035494 MQ 1 piece

SELECTION Warning! This product is not a toy DENIM TEDDY BEAR SEASIDE and is intended solely for adult collectors. made of high-quality cotton available from March 2012 blue jointed, surface washable limited edition of 2,000 pieces worldwide with silver-coloured ”Button in Ear“ 32 cm, EAN 035661 MQ 1 piece

Warning! This product is not a toy and is intended solely for adult collectors.

available from April 2012

SELECTION FELT TEDDY BEAR SEASIDE made of finest wool felt light grey starfish made of SWAROVSKI ELEMENTS jointed, surface washable limited edition of 2,000 pieces worldwide with silver-coloured ”Button in Ear“ 32 cm, EAN 035517 MQ 1 piece

Warning! This product is not a toy and is intended solely for adult collectors.

available from March 2012

SELECTION SELECTION FELT TEDDY BEAR SEASIDE FELT TEDDY BEAR SEASIDE made of finest wool felt made of finest wool felt light grey light grey necklace made of SWAROVSKI ELEMENTS necklace made of SWAROVSKI ELEMENTS jointed, surface washable jointed, surface washable limited edition of 2,000 pieces worldwide limited edition of 2,000 pieces worldwide with silver-coloured ”Button in Ear“ with silver-coloured ”Button in Ear“ 17 cm, EAN 35425 32 cm, EAN 035418 MQ 1 piece

MQ 1 piece Warning! This product is not a toy and is intended solely for adult collectors. Warning! This product is not a toy and is intended solely for adult collectors. available from March 2012 available from March 2012

30 Steiff Selection Steiff Selection 31 SELECTION KEYRING SELECTION KEYRING DENIM TEDDY BEAR SEASIDE FELT TEDDY BEAR SEASIDE made of high-quality cotton made of finest wool felt blue light grey jointed, surface washable mit Anker-Halskette limited edition of 2,000 pieces worldwide jointed, surface washable with silver-coloured ”Button in Ear“ limited edition of 2,000 pieces worldwide 10 cm, EAN 035692 with silver-coloured ”Button in Ear“ MQ 1 piece 10 cm, EAN 035449

Warning! This product is not a toy MQ 1 piece and is intended solely for adult collectors. Warning! This product is not a toy and is intended solely for adult collectors. available from April 2012 SELECTION available from March 2012 FELT DOLPHIN SEASIDE made of finest wool felt light grey anchor made of SWAROVSKI ELEMENTS surface washable limited edition of 2,000 pieces worldwide with silver-coloured ”Button in Ear“ 30 cm, EAN 035487 SELECTION KEYRING SELECTION KEYRING MQ 1 piece FELT TEDDY BEAR SEASIDE FELT DOLPHIN SEASIDE made of finest wool felt made of finest wool felt Warning! This product is not a toy and is intended solely for adult collectors. light grey light grey necklace made of SWAROVSKI ELEMENTS surface washable available from March 2012 jointed, surface washable limited edition of 2,000 pieces worldwide limited edition of 2,000 pieces worldwide with silver-coloured ”Button in Ear“ with silver-coloured ”Button in Ear“ 10 cm, EAN 035708 10 cm, EAN 035685 MQ 1 piece

SELECTION FELT SEAGULL SEASIDE made of finest wool felt white/grey, standing SELECTION KEYRING jointed, surface washable FELT PENGUIN SEASIDE limited edition of 2,000 pieces worldwide made of finest wool felt with silver-coloured ”Button in Ear“ light grey/blue 33 cm, EAN 035432 surface washable MQ 1 piece limited edition of 2,000 pieces worldwide with silver-coloured ”Button in Ear“ Warning! This product is not a toy and is intended solely for adult collectors. 7 cm, EAN 035456 MQ 1 piece available from March 2012 Warning! This product is not a toy and is intended solely for adult collectors.

available from March 2012

SELECTION FELT PENGUIN SEASIDE made of finest wool felt light grey/blue, standing surface washable limited edition of 2,000 pieces worldwide with silver-coloured ”Button in Ear“ 20 cm, EAN 035470 MQ 1 Stück

Warning! This product is not a toy and is intended solely for adult collectors.

available from March 2012

32 Steiff Selection Steiff Selection 33 Lizzy Teddy bear Selection keyring Keyring mini Teddy bear Teddy Clown 1928 THE EAN 027260 19 felt Teddy bear seaside EAN 039003 26 EAN 421204 29 ASSORTMENT EAN 035449 33 Linda Teddy bear Keyring mini Teddy bear Steiff Club annual gift 2012 are consecutively numbered EAN 027277 19 Selection keyring EAN 039089 26 ”Little Louis“ with the EAN codes felt penguin seaside EAN 421228 29 Niki Teddy bear EAN 035456 33 Keyring mini Teddy bear EAN 027284 19 EAN 039096 26 Steiff Club edition 2012 Classic 1909 Teddy bear Selection Louis EAN 000355 Robby Teddy bear felt penguin seaside Keyring mini Teddy bear EAN 421235 29 EAN 000379 17 EAN 027291 18 EAN 035470 32 EAN 039300 26 Event Teddy bear 2012 Classic Teddy bear Classic Teddy bear Selection Classic Teddy bear Flo EAN 000553 17 EAN 027321 19 felt dolphin seaside EAN 039652 EAN 421242 29 EAN 035487 32 EAN 039683 19 Classic Teddy bear Rocky Teddy bear DVD “ode to joy” EAN 000560 17 EAN 027338 18 Selection Classic Teddy bear panda EAN 602986 28 felt Teddy bear seaside EAN 039690 19 Classic 1909 Teddy bear Luca Teddy bear EAN 035494 31 Book „Knopf im Ohr“ EAN 000614 EAN 027475 20 Mini Teddy bear EAN 610035 28 EAN 000508 17 Selection lucky charm Rico Teddy bear felt Teddy bear seaside EAN 039836 21 Book „Das Tor zur Kindheit“ Classic 1920 Teddy bear EAN 027482 20 EAN 035517 31 EAN 610042 28 EAN 000645 Jakob Teddy bear EAN 000669 17 Ginny Teddy bear Selection EAN 039935 14 Buch „Steiff assortment EAN 027499 20 felt Teddy bear seaside 1892 – 1943“ Classic 1920 Teddy bear EAN 035630 31 Mini Teddy bear EAN 610202 28 EAN 000713 Moritz Teddy bear EAN 040009 20 EAN 000737 17 EAN 027536 19 Selection Book „Steiff assortment denim Teddy bear seaside Mini Teddy bear 1947 – 2003“ Classic 1920 Teddy bear Moritz Teddy bear EAN 035661 31 EAN 040023 20 EAN 610387 28 EAN 000805 17 EAN 027543 19 Selection keyring Classic Teddy bear The Happy Couple Classic 1920 Teddy bear Classic Teddy bear Sissi felt Teddy bear seaside EAN 040085 20 EAN 677083 14 EAN 000812 17 EAN 027598 18 EAN 035685 33 Rocky grizzly bear Jona Teddy bear Classic Teddy bear Hannes Selection keyring EAN 040214 23 EAN 001062 19 EAN 027604 18 denim Teddy bear seaside EAN 035692 33 Eli elephant Jona Teddy bear Classic Teddy bear Leo EAN 040498 24 EAN 001079 19 EAN 027611 18 Selection keyring felt dolphin seaside Bendy giraffe Teddy bear birth Foxy fox terrier EAN 035708 33 EAN 041990 24 EAN 001949 21 EAN 031717 22 Diamant Teddy bear Lielou pug Teddy bear birth Mimic mouse EAN 035715 12 EAN 045042 22 EAN 002021 21 EAN 032141 23 Millie Teddy bear Cockie meerkat Classic Teddy bear Goldy hedgehog EAN 035722 13 EAN 045257 24 EAN 004810 17 EAN 032295 23 Monty Teddy bear Lari baby penguin Classic 1905 Teddy bear Happy frog EAN 035739 12 EAN 045660 25 EAN 004827 EAN 033247 21 EAN 004834 17 Sunny Teddy bear Bendy red panda Lucky pig EAN 035746 12 EAN 060137 23 Classic 1905 Teddy bear EAN 033261 21 EAN 004865 Valentina rabbit Polar bear EAN 004803 17 Hansi parakeet EAN 035760 14 EAN 062995 25 EAN 033308 22 Growling bear Woody Teddy bear Mungo meerkat EAN 011566 18 Wittie owl EAN 035777 12 EAN 071249 24 EAN 033315 23 Growling bear Shelly Teddy bear Raya fawn EAN 011719 18 Franzi parakeet EAN 035784 11 EAN 071645 23 EAN 033339 22 Sugar Teddy bear Will Teddy bear Possy squirrel EAN 027017 19 Peter cat EAN 035807 11 EAN 072147 23 EAN 033445 22 Pelle Panda Ted Vincent Teddy bear Eli elephant EAN 027024 20 Classic 1935 Fellow terrier EAN 035883 14 EAN 085147 24 EAN 035012 22 Mr. Cinnamon Teddy bear Jack Teddy bear Mecki B EAN 027031 18 Benny Border collie EAN 035944 10 EAN 350153 27 EAN 035029 22 Mr. Cinnamon Teddy bear June Teddy bear Micki M EAN 027048 18 Rico Golden retriever EAN 035951 11 EAN 350658 27 EAN 035043 22 Paddy Teddy bear Sinclair Teddy bear Othello Teddy bear EAN 027178 19 Selection EAN 036262 13 replica 1912 felt Teddy bear seaside EAN 403088 8 Andy Teddy bear EAN 035418 31 110th Anniversary PB 55 EAN 027185 18 EAN 036293 13 Bully replica 1927 Selection EAN 403095 8 Amy Teddy bear felt Teddy bear seaside Baby grizzly bear EAN 027192 18 EAN 035425 31 EAN 036637 13 Teddy bear 1912 EAN 421181 29 Mimi Teddy bear Selection Ice Teddy bear EAN 027215 17 felt seagull seaside EAN 036842 11 Teddy bear 1950 EAN 035432 32 EAN 421198 29 Jack Teddy bear Josef Teddy bear EAN 027246 18 EAN 038556 14

Index34 Index 35 Printed in Germany 5.500 e 1/2012 – Subject to alterations – EAN 907142

Margarete Steiff GmbH Richard-Steiff-Straße 4 – 89537 Giengen an der Brenz, Germany www.steiff.com