March 2021 | Louisville, KY Acknowledgments

Project Leadership Neighborhood Advisory Group

Mayor Greg Fisher Andy Blieden Butchertown Market Lee Weyland Barbara Sexton Smith Weyland Ventures Louisville Metro Council District 4 John Hollenbach Louisville City FC Pete Charboneau Bill Hollander Swift Pork Company Louisville Metro Council District 9 Nick Johnson Resident Michael Ice Butchertown Neighborhood Association Lincoln Elementary Performing Arts School

Kasey Maier Kristi Ashby Project Team Waterfront Botanical Gardens Resident Phoenix Hill Neighborhood Association Gretchen Milliken, AIA, Director Randy Webber Office of Advanced Planning and Sustainability Wayside Christian Mission Bill Marz Home of the Innocents Michael King, Urban Planner Camilla Schroeder Office of Advanced Planning and Sustainability Advance Ready Mix Concrete

Rachel Casey, Urban Planner Matthew Ayers Office of Advanced Planning and Sustainability Norton Healthcare

Savannah Darr, Planning & Design Coordinator Rev. David G. Sánchez Office of Advanced Planning and Sustainability Saint Joseph Church

Chris French, Planning Supervisor Office of Advanced Planning and Sustainability Consultant Team

2 Butchertown, Phoenix Hill & NuLu Neighborhood Plan Contents

Executive Summary ES Page 4

Introduction 01 Page 6

Inventory of Existing Conditions 02 Page 18

Community Vision 03 Page 34

Plan Components 04 Page 46

Implementation 05 Page 82

Multi-Modal Connectivity Analysis AP Appendix: Separate Document

3 400 55 360 30 Online Public Public Residents Executive Summary Survey Meeting Meeting Canvassed A Vision for Butchertown, Responses Attendants Comments Phoenix Hill and NuLu

This plan sets a vision for three vibrant communities in the heart of Louisville — Butchertown, Phoenix Hill, and NuLu. In the last decade, the area has experienced Vision Statement & Our Key Findings significant growth and investments, with the opening of new restaurants, breweries, a soccer stadium, and a botanical garden. With more developments in the pipeline and a growing resident and employee population, this plan comes at the right time to influence and shape the next ten years of development and growth.

Continue to Promote a green With a public process started prior to the COVID-19 pandemic, this plan’s be authentic neighborhood and engagement included a public meeting that resulted in more than 360 comments/ and unique Beargrass Creek ideas, an online survey with 400 responses, and door-to-door canvassing that reached more than 30 residents. Following the pandemic, the planning team Butchertown, Phoenix Hill and NuLu are historic, adjusted the engagement strategy to focus on online meetings with an engaged energetic, and resilient urban communities Neighborhood Advisory Group representing residents, business owners, and community leaders. This engagement revealed a desire for a walkable and well- located in the heart of Louisville, where smart connected neighborhood, responsible and sustainable growth, and a renewed growth supports an environment for everyone to focus on transforming Beargrass Creek. succeed. This plan’s overarching goal is to anticipate growth and develop a proactive approach in which new developments benefit new and existing residents of all socioeconomic groups. As such, the plan:

• Identifies opportunity sites along key corridors or near destinations that are expected to re-develop and recommends zoning and form district updates to incentivize walkable and compact developments.

Guide growth Improve Be welcoming • Sets a connectivity framework based on converting one-way pairs into two-way complete to support connections to all families streets, and right-sizing intersections to encourage a walkable and bikeable community. livability for all modes and individuals • Transforms existing barriers into gateways that feature the community’s sense of identity with murals and creative lighting.

• Sets an implementable vision for a long-imagined Beargrass Creek Greenway that includes open space and new development facing the creek.

These recommendations aim to create a 15-minute community, accessible for 81% 68% 55% residents of all income groups and ages. Implementation strategies empower of residents would of residents of residents moved like to see a grocery think recent to the study area what is already an active and engaged network of residents, business owners, and store developments have within the last 5 leaders to build a more livable and resilient community improved quality years 4 of life LU1 Support residential portions of the M1 Transform major corridors into two-way LU community to enhance what makes them M streets that reflect Complete Streets unique and build on their character and principles and prioritize pedestrians, Land Use & livability. Mobility* cyclists and transit riders over vehicles.

Community Form LU2 Infill vacant and underutilized properties, *A multi-modal M2 Create a seamless multi-modal targeting known “gaps” and identify connectivity analysis connection between Broadway and industrial properties that may transition with additional findings the waterfront using a system of into residential, mixed-use, or commercial. and data-driven neighborhood-scale streets and alleys. recommendations is included as an appendix to LU3 Promote economic development M3 Redesign and right-size intersections opportunities along the Broadway this document that hinder connectivity and safety, using Corridor. traffic-calming measures and techniques.

LU4 Collaborate with active industrial and M4 Use public art, placemaking, and urban manufacturing users expected to remain activation to improve connectivity gaps in the community. within the study area, and at significant gateways. Prioritize properties along Hancock and LU5 Clay Streets as a neighborhood-scale mixed-use spine.

BC1 Restore Beargrass Creek’s stream health EA1 Support multiple housing types in new BC and natural ecology. EA developments beyond traditional mixed- use or single-family to establish multiple price-points. Beargrass BC2 Transform the Beargrass Creek Corridor Equity & into a world-class greenway that Creek connects neighborhoods with nature. Affordability EA2 Prevent the displacement of longtime residents caused by development pressures and the effects of gentrification, Shape development along the Beargrass BC3 and welcome new residents of all income Creek corridor so new buildings face and groups. engage a revitalized waterfront.

Work with local businesses to establish Create a regional vision plan for EA3 BC4 hiring and operational policies that combat Beargrass Creek that expands beyond this systemic racism. study area and connects to Cherokee Park and the Louisville Zoo. EA4 Focus on resident health and economic wellbeing to address the inequities heightened by the COVID-19 global pandemic, and its long-term effects.

5 01 Introduction

About this Project The 6.3-square-mile study includes three of the most vibrant and unique communities in Louisville: Butchertown, NuLu and Phoenix Hill.

Why This Plan Our Process New developments and new destinations have Started in August of 2019, the Butchertown, plan’s outcomes are authored by a wide collection the power to transform and energize these Phoenix Hill and NuLu Neighborhood Plan of voices and represent the three communities in communities. As these projects get completed, followed a six-task process illustrated in the the plan’s study area. new visitors across the region will experience graphic below. Starting with a baseline analysis what has made these neighborhoods special. of existing conditions and launching a public Running in tandem with this process was a This plan is an opportunity to be proactive engagement effort, this planning effort sought separate multi-modal connectivity analysis that in anticipating growth, providing residents, the input and collaboration of neighborhood looked at the study area and suggested data- businesses, and institutions a voice in how their residents, stakeholders, businesses, and driven findings and recommendations. Amplifying neighborhoods continue to grow and prosper. The visitors. With one public meeting, on-the-ground the mobility section of this plan, this document resulting plan will embody the CHASE principles neighborhood canvassing with plan ambassadors, is available as an appendix to this plan, and was set forth in Plan 2040: Connectivity, Health, a website and online survey, and various developed in collaboration with the planning Authenticity, Sustainability and Equity. Neighborhood Advisory Group Meetings, this team.

Task 1: Task 2: Task 3: Task 4: Task 5: Task 6: Sep. - Oct. Starts October Nov. - Jan. Feb. - June June - July July - September

Understand Engage Envision Create Call to Action Share the Story

Develop a project Create a detailed Conduct an online Develop the plan Craft an Produce a timetable engagement plan survey components, implementation final document including Land strategy and executive Conduct a baseline Launch a stand- Canvass the 3 Use/Community summary analysis alone project neighborhoods Form & Mobility/ Define short-term website Connectivity wins Assist Louisville Review previous Develop goals and Metro with the plans and studies Form a plan objectives Engage the adoption process ambassador community via program Engage the website or online Share the and engage community at survey plan with the stakeholders Public Forum 1 community

2019 2020 Recurring Meetings: Neighborhood Advisory Group

8 Butchertown, Phoenix Hill & NuLu Neighborhood Plan Study Area Though a single study area, this plan includes two neighborhoods and a vibrant mixed-use district. The plan’s overall boundary extends to the Ohio River on the north, Interstate 65 to Waterfront the west, Broadway to the south, and Baxter Park Avenue/Beargrass Creek to the east. Within this boundary are three distinct communities, 71 each with their own context and demographic mix. These include Butchertown, Phoenix Hill, and the NuLu District. Though this plan’s analysis looks at the study area holistically, Brownsboro Road the plan’s recommendations also address these neighborhoods individually.

Mellwood Ave Main Street Butchertown Story Avenue Frankfort Avenue Market Street 64 NuLu Main Street Market Street 65

Phoenix Hill Baxter Avenue Broadway

Broadway

9 Previous Planning Efforts

Plan 2040: CHASE Principles Previous Neighborhood Plans Louisville’s 2040 goal for its 2008 Butchertown Plan metro area is to be a "vibrant The Butchertown Plan and diverse community outlines the neighborhood’s that is Connected, Healthy, existing conditions, Authentic, Sustainable community concerns, and and Equitable, with potential impacts of current compassionate citizens and and proposed development memorable places among projects to provide a its greatest assets and proactive approach to where all people are able future development in the to achieve their full potential." These principles neighborhood. The aim is to encourage residential guide development and enhancements of all types and business growth while keeping Butchertown’s across Louisville. cultural, historic, and natural features intact. The plan’s recommendations offer ways to maintain From a residential standpoint, the Louisville MSA Butchertown’s strong identity as a diverse, mixed- is projected to gain 154,253 households by 2040. use community, establish and promote the vitality Employment sectors expected to see notable of the business community, and enhance the growth in Jefferson County include professional, quality-of-life of neighborhood residents. health care and social assistance, transportation and warehousing, and hospitality/tourism. Key Recommendations:

The plan applies the CHASE principles to types • After final determination of the Ohio River Bridges of places that exist within the MSA. Butchertown Project's impacts, evaluate the status of industrial- and Phoenix Hill fall under the descriptor of zoned properties and determine those properties Urban Center Neighborhoods. As such, they suitable for EZ-1 or other mixed use zoning. should have a tight network of streets, with wide • Identify strategic locations for trailheads, open space sidewalks, street trees and buildings set close and development along the Beargrass Creek corridor. to the sidewalks. Pedestrians, bicyclists, and transit users should be prioritized in these areas. • Redevelop/rehabilitate industrial buildings for office, To support street life and promote alternative retail, mixed-use, or multi-family residential. forms of transportation, it is recommended that • Encourage appropriate commercial development parking minimums be reduced or eliminated if along Story and Mellwood Avenues and Main Street appropriate in these neighborhoods. that strengthen Butchertown’s economic base and enhance pedestrian activity.

10 Butchertown, Phoenix Hill & NuLu Neighborhood Plan Other Relevant Plans 2008 Phoenix Hill Plan East Downtown Downtown Louisville The Phoenix Hill Connectivity Study Master Plan Neighborhood Plan Completed in 2011, Completed in 2013, this documents existing this plan provided key plan focused on downtown conditions highlighting recommendations for Louisville, but included issues and opportunities, improving connectivity portions of this plan's study outlines community between downtown and area such as the medical concerns such as the NuLu/Butchertown. These district and NuLu. The ability for low-income included: plan's main findings and residents to remain in the recommendations included: community, the need for more affordable housing, • Create connections by converting underutilized and complicated circulation patterns, and properties along edges of I-65 as pocket parks. • NuLu was identified as one of four areas especially considers likely impacts of current and proposed capable of supporting an influx of housing, and • Create pedestrian friendly and branded gateways Market Street was identified as a priority for development projects. The understanding of below I-65 overpasses. these components set up the recommendations investment. provided aimed at encouraging growth and • Improve streetscapes on Market, Jefferson and • Butchertown and Phoenix Hill, among other development, while simultaneously retaining the Hancock streets. urban neighborhoods, are shown to be capable of neighborhood’s existing character, diversity, and supporting a considerable amount of new investment sense of social responsibility. Waterfront Botanical and housing. Gardens Master Plan Key Recommendations: Opened in 2019 in • Waterfront Park, part of Butchertown, is one of the a first phase, this top five activity generators for the downtown area • Utilize the urban design guidelines in the Liberty 23-acre site will making infill and redevelopment around it feasible. Green Pattern Book for future infill development. eventually include • Converting some of downtown’s one-way streets into • Partner with the Housing Authority and other like- the following long- two-way, along with public transit enhancements, minded agencies to develop and market affordable, term programmatic would enable areas around NuLu and Liberty Green single-family housing. elements: to be friendlier pedestrian environments.

• Encourage the appropriate rehabilitation of existing, • Event lawn with capacity for 1,500 people, and industrial buildings along the Beargrass Creek/ conservatory with a garden room and outdoor lawn. railroad corridor highlighting Phoenix Hill’s historic relationship to the waterway. • Entry features an edible garden plaza, Visitor Center, restaurant, exhibit space and rooftop terrace • Convert one-way streets to two-way travel, including north-south streets. • Two garden galleries, a Japanese garden with a tea house, a secret garden and children’s garden, and overlook onto Beargrass Creek

11 History

Butchertown Settlements in Butchertown date to the late 1700s with the first landowner owning about 1,000 acres that made up the eastern part of the current neighborhood boundary. By the late 1700s/early 1800s, this land was divided, sold, and used for farming and milling. In the late- 1820s and early 30s, streets and bridges began to be constructed to help transport livestock to Historic Marker in Butchertown Stockyards on Market Street Louisville’s market area and to the Ohio River to board ships. Roadway construction made the In addition to economic change, the early and led by Butchertown, Inc. – a corporation that neighborhood a convenient place for butchers and mid-1900s era produced cultural change in bought and renovated historic homes for resale. meatpackers headed to the city to pass through. the neighborhood. German culture had been Locally recognized as a historic neighborhood By 1827, Frankfort Pike and Story Avenue became prevalent in Butchertown in the 1800s but by ordinance in 1986, the Butchertown Historic populated with German immigrant butchers who faded throughout the 1900s. In 1931, the City Preservation District was established in 2003, built homes that fronted these streets and had of Louisville designated the entire Butchertown which set design guidelines for exterior changes slaughter spaces in the rear, facing Beargrass neighborhood as an industrial zone, making any to all properties and buildings within the Creek. development other than industrial difficult. In boundaries. In 1997, a historic 8,000-square 1937, a disastrous flood hit communities along foot industrial building was re-imagined as a As the meatpacking industry became established, the Ohio River. Many homes were destroyed at a retail and office complex called The Butchertown indirect businesses became viable, like time when residents were becoming motivated to Market. Located on Story Avenue, it was soon tanneries, soap and candle making, breweries, move to the suburbs rather than stay and rebuild. joined by entertainment and event spaces, and livestock-friendly inns that accommodated Over time, vacant structures led to blight which such as the dance club Play and the mixed- drivers. During the 1850s, Louisville was encouraged large-scale demolition during the use office/event venue The Pointe, becoming a the second largest pork packing hub in the 1960s with the construction of Interstate 65/64. commercial node for the neighborhood. In 2017, country. Several factors led to the weakening the Louisville City FC, Louisville’s professional of this economic activity: expansion of livestock Industry maintained in the neighborhood through soccer club, announced it would build a soccer production in the South; development of the the 1960s. In 1966, residents persuaded the stadium anchoring a new mixed-use district transcontinental railroad network; and the city to establish partial-residential zoning in the at the northern end of Butchertown, just south growing concentration of livestock in other cities. neighborhood and to designate historic buildings of Interstate 71. Lynn Family Stadium held its Overall, Butchertown businesses found success as such to preserve them. In 1976, Butchertown first home game in 2020 during the midst of the and were supported by proximity to the L&N was added to the National Register of Historic COVID-19 pandemic, at reduced capacity. Railroad when railroads were just becoming the Places in recognition of its diversity of land primary way to transport products. uses, history, and architectural significance. Presently, Butchertown is home to an active and The revitalization effort was strategic and passionate resident association, a well-known art fair since 2009, and is a regional destination for arts and culture.

12 Butchertown, Phoenix Hill & NuLu Neighborhood Plan 1937 Flood Map In 1937, the Ohio River flood covered 60 percent of the City of Louisville and 65 square miles of Jefferson County outside the city. As seen in the map, Butchertown and Phoenix Hill were significantly impacted by flooding, especially along the Ohio River and Beargrass Creek, shaping development patterns for decades afterward prior to the construction of the flood River Road wall and levee system.

(Source: MSD, Sarah Watson, University of Kentucky)

Main Street

Market Street Frankfort Avenue

Story Avenue Main Street Story Avenue Mellwood Avenue

Market Street

Jefferson Street

Liberty Street Baxter Avenue

Baxter Avenue Broadway

Broadway

1937 Flood Extents

Parks/Cemeteries

13 History (Continued)

Phoenix Hill Originally known as Uptown, German and Irish immigrants were first to build homes and businesses in what is now Phoenix Hill. As in Butchertown and many other early-settled communities, breweries were populous in the neighborhood and part of a thriving industry. Phoenix Hill Brewery became a well-known destination after the construction of Phoenix Hill Park in 1865, in the triangular piece of the neighborhood between Beargrass Creek and Baxter Avenue. Recreational facilities The former Phoenix Hill Brewery Clarksdale Housing Complex in 1940 and entertainment-focused structures were incorporated on park grounds, making it useful for all kinds of social gatherings. "redlining maps," that guided investment in US street improvements, neighborhood-scale parks cities. This low grade, understood to be racially and new commercial space. New developments The early 20th century was a time of change motivated, discouraged lenders from investing in around Liberty Green continue well into 2020 and as many residents began moving to new Phoenix Hill, resulting in a lack of investment for were announced during this planning process. neighborhoods, making the area less distinctly the subsequent decades. German. Outside forces contributed to a For many Louisvillians, Phoenix Hill became physical deterioration of Phoenix Hill, like the The medical complex located on the western synonymous with the Phoenix Hill Tavern, an decline of neighboring areas and construction side of Phoenix Hill along Interstate 65 covers entertainment venue that ran between 1976 and of Interstates 65, 64 and 71. The Phoenix Hill a 24-block area and includes various hospitals 2015. Demolished in 2017 following an abrupt Association was established in 1975 to rejuvenate and complementary facilities, of which Norton closure due in part to safety concerns raised the neighborhood. Federal funds were secured Healthcare and University of Louisville are the by residents, the venue was replaced with The to facilitate new housing redevelopment main operators. Another significant influence Baxter Apartments - a mixed-use retail and which helped attract new residents as well in the neighborhood’s recent history is the residential development bringing new retail as businesses. Phoenix Hill was added to the Liberty Green development project, started in tenants to the Baxter Avenue corridor. The closing National Register of Historic Places in 1983, 2009. The development, which is still under a of Phoenix Hill Tavern was one of various shifts due to its diversity of land uses, history, and phased construction, re-imagined the 1940s in the neighborhood. In 2018, Gravely Brewing architectural significance. era Clarksdale housing development to create opened in the same location as the former a new mixed income community. Using HUD Phoenix Brewing Company, restoring a century- Between 1933 and 1953, much of Phoenix Hill Hope VI funding that included more than $200 old tradition into the community and continuing to was marked with the lowest "D Rating" in Home Million in tax credits, federal funds, and private fuel a revitalization of residential properties in the Owner's Loan Corporation's (HOLC) residential investments, Liberty Green brought nearly 500 area around Rubel Park. securities maps, commonly referred to as new and renovated units online, and incorporated

14 Butchertown, Phoenix Hill & NuLu Neighborhood Plan Redlining Map (1937) “Northwestern part low and subject to frequent Redlining refers to the practice of denying overflowing. Industrial plants joining on loans in certain neighborhoods because of West. Saloons in area. Best part of area is socioeconomic characteristics rather than Southeastern portion - [black] population is in physical, design, or structural characteristics. Southwestern portion which also contains most (Source: Root Cause Research Center) of the 2 story houses.” River Road

Main Street

Market Street Frankfort Avenue Main Street StoryStory AvenueAvenue Mellwood Avenue Market Street

Jefferson Street

Liberty Street Baxter Avenue

Broadway

A | First Grade Broadway B | Second Grade

C | Third Grade

D | Fourth Grade

15 hand stores occurred as large commercial and industrial businesses were expanding in the area, History (Continued) creating challenges for the neighborhood. The demolition of significant buildings and at times entire blocks, created additional challenges.

NuLu Beginning in the 1980s, area artists began to establish themselves along East Market Street NuLu, short for “New Louisville” is one of the with intermittent efforts to save historic buildings. city’s most vibrant mixed-use districts. Located This is also when the neighborhood association between Butchertown and Phoenix Hill (in land formed, which is now the NuLu Business formerly considered part of Phoenix Hill) along Association. These efforts began to bear fruit by Joe Ley Antiques, Market Street, the district emerged organically the late 1990s with the creation of the First Friday The Green slated for Building in NuLu starting in the 1980s following the adaptive- Trolley Hops, NuLu’s version of an art crawl, redevelopment in 2021 reuse of properties into bars, restaurants, and which would eventually welcome thousands of offices. Though the NuLu moniker might be a new visitors to the area once a month. Bluegrass addition, this portion of the community has been a Brewing Company launched in 2002 on East Main central part of Louisville's history since the city's Street, and would later become Goodwood in beginnings. 2015.

Market Street has been at the epicenter of The neighborhood hit its stride in 2007 with the Louisville's commercial life from the 1800s, when adaptive-reuse of the Green Building, Louisville’s it was home to stockyards and livestock markets. first commercial building to achieve LEED- By the 1850s it was home to a large number of Platinum certification, the landmarking of the NuLu Fest on German immigrants and German-built churches. historic 1850s buildings in the 800 block of East Market Street In 1892, the Methodist Episcopal Church on Market Street, and the first NuLuFest which Shelby Street was home to the Shelby Street has become a major yearly event. In 2011, the Market, which included a small linear park within restaurant/bar Garage Bar opened at the corner NuLu. In 2015, the NuLu Review Overlay District Market Street between Shelby and Campbell of Market and Clay Streets, as an adaptive-reuse was established to ensure new development Streets. Named Kenton Place and designed by of a former auto service station and solidifying would continue to enhance the district's vibrant Frederick Law Olmsted, this unique median/park the area’s reputation as a new hub for outdoor urban form and character (refer to page 24 for was removed in 1905 to accommodate a center- entertainment. Additional bars and restaurants additional information). lane streetcar, which ran along the corridor until followed, primarily along East Market Street, the 1940s. By the early 20th century, Market re-energizing the corridor into a walkable More recently, the area has seen major Street was a popular address for Louisville's destination. investment in housing and hotel properties which service and retail industries. reclaimed abandoned industrial or commercial In the last ten years, residential projects brought sites. 2020 saw the opening of the Nulu The 1960s and 1970s were decades of transition new residents and life to NuLu. Though many of Marketplace, which transformed a vacant multi for the area, as retailers along Market Street these carry the NuLu name they fall within the building commercial space into shops, offices, and downtown competed with new suburban northern edges of the Phoenix Hill boundaries retail, restaurants, apartments, and the acclaimed commercial developments. The district’s or on the southern edge of Butchertown. These West 6th Brewery. Other recent developments transformation from a traditional retail corridor include the Quad Apartments, Park Edge, Main & include a 100-room Home2 Suites by Hilton and to a mix of antique shops, small diners, second- Clay, City Homes on Hancock Green and 310 at an AC Hotel on Market Street.

16 Butchertown, Phoenix Hill & NuLu Neighborhood Plan 17 02 Inventory of Existing Conditions

Demographic Summary: Study Area & Butchertown

Study Area Demographics Butchertown12E3Pÿe DemographicsE% P p::eÿPZ%ÿPEe P@'CB% 20204ZP3Z Estimates5 X)Y0% 4ZP3Z5 Population and Growth p`%@CÿP@'CUa Source:E ÿ!"#$ÿ%&'ÿ ()ESRI0% The 1.63 square-mile study area includes 6,690 $!$!ÿZ@U0ÿ@A'0B@C67896RRR78S# total residents and has added 1,473 residents,
%ÿ:EPZe Q9G7S$8 Q6R769S 67!98 ÿPA)UÿCT@( E)CÿUÿ5@UI $!$!ÿZ@U0ÿ $!$!ÿZ@U0ÿ3@'%I@0E% D6# 9$$7G68 representing 695 households, since the 2010 3@'%)CFÿC)U%ÿ V%)W $!$!ÿEHFÿ3@'%I@0Eÿ census. The number of families increased by 190 6"G9 $"9G 1PEZ e)P in this period, with most of the growth occurring 67896 9D"# $!$!ÿE)Cÿ3@'%I@0Eÿ Q897R!S Q8G7DG# @A'0B@C E)CÿEF CT@( in Butchertown. An additional 613 residents are Rx expected to settle in the area over the next five $9x $!$!ÿE)CÿEF9D"# 9#"R @ÿ3)FIÿeTI@@0ÿ e@(ÿP@00F 1)A0@( 6Gx 8Sx years. This study area’s median age is slightly 3)FIÿeTI@@0ÿ2E'U 4TI0@y%z2Ez@{ÿ 1F bcdeÿcghÿipqgrdrps increasing, reported at 38.1 in 2010 and expected tqeÿucvwexpÿwvy€‚ÿƒqrpeÿ„uygeÿ †‡ˆ‡‰ tqeÿx‘cuuexpÿwvy€‚ÿ’cdr“dÿ”xucghevÿ„uygeÿ •ˆ•† to be 39.1 in 2025. Since 2010, 838 housing units 4eee ”ghrdcpyvÿ–cu€eÿ—r˜evegdeÿ 6"G Q897R!S ƒqrpeÿ„uyge †‡ˆ‡‰ p‰ˆjq have been added to the area’s inventory. Most ™ucddÿ„uyge j‡ˆ†k rqˆ‡q „‘evrdcgÿ”ghrcge„ucxdcÿfcgheÿ •ˆo‡ p•ˆto housing units, 75.2% in 2020, are renter occupied EHFÿ E)Cÿ3@'%I@0Eÿ „uyge 3@'%I@0Eÿe)P CT@( „xrcgÿ„uyge jˆ†‡ rjˆ‡• compared to 12.2% owner occupied and 12.6% $9G 97!#G ’cdr“dÿ”xucghevÿ„uyge •ˆ•† • Z@U0ÿ4'%)C%%% Z@U0ÿ(A0@a% ipqevÿbcde •ˆk‰ rjˆs‰ tlyÿyvÿmyveÿbcdex sˆt† p•ˆt‡ vacant. nrxcgrdÿivrwrgÿ „gsÿbcde oˆtq rtˆ••

™cvxÿxqylÿhehrcgygÿuvy‘ Race & Income ve˜evxygÿwy€gps While the overall area has a slight majority of Black residents, this racial group mostly 1.7% annual growth rate. Butchertown has the household income of $53,704 is indicative of resides in the Phoenix Hill neighborhood while highest home ownership rate among the three some of the high earning households that reside Butchertown and NuLu are predominately White. communities, with 21.4% of units owner-occupied in Butchertown. By 2025, Butchertown’s median Asian residents and those that identify with two in 2019. Another 20% of housing units in the household income is expected to increase TO or more races make up most of the remaining neighborhood were vacant, while 58% were $57,395, representing a higher increase rate racial groups. The Phoenix Hill neighborhood also renter occupied. These 2020 figures show an compared to NuLu and Phoenix Hill. differs from Butchertown and NuLu with a lower ownership decrease compared to the 2010 rate of Phoenix Hill median household income — 35% lower than 31% owner occupied units. This trend is projected Phoenix Hill has a distinctly high daytime Butchertown’s. to continue in the next five years - 2025 estimates show a decrease in owner occupied units (about population compared to NuLu and Butchertown. Neighborhood Demographics 20.5%) and increase in renter-occupied units This is largely due to the neighborhood being (60%). home to various medical institutions. Phoenix Butchertown Hill’s 12,255 daytime population can largely Butchertown is home to 1,531 residents and has Butchertown is home to a predominately White be attributed to medical and related service added 787 residents since 2010. The anticipated population. Projections for 2025 show a slight employees, a much larger number than the 4,924 2025 population for Butchertown would add decrease in percentage of White residents and residents that call Phoenix Hill home. 134 new residents (1,665 total), representing a increase of 1.5% of Black residents. The median

20 Butchertown, Phoenix Hill & NuLu Neighborhood Plan Demographic Summary: Population

Population Growth The study area has added 1,473 Residents & 838 Housing Units since 2010.

Most of the growth has occurred in Butchertown (787 Residents since 2010)

River Road Butchertown 1,531 Residents (Daytime Population: 2,952) Total Study Area:

6,690 Residents Frankfort Avenue (Daytime Population: 16,252) Main Street Story Avenue Mellwood Avenue Market Street

Jefferson Street NuLu Phoenix Hill Baxter Avenue 4,924 Residents 235 Residents (Daytime Population: 12,255) (Daytime Population: 1,045)

Broadway

Broadway POPULATION

0 - 1,000 Residents

1,000 - 4,000 Residents

More than 4,000 Residents

21 Demographic Summary: Phoenix Hill & NuLu

Since 2010, the Phoenix Hill residential population Phoenix12G3Rÿg Hill DemographicsG' R r<<gÿR\'ÿRGg has increased by 616 residents. The number of 34ÿ R@'CB% 202034ÿ355 Estimates Y)`0% 355 ra%@CÿR@'CUb families increased by 58 in that time. Phoenix Hill Source:G ÿ!"#$ÿ%&'ÿ ()ESRI0% has a similar population age to Butchertown with 9!9!ÿ\@U0ÿ@A'0B@C67896HHH7#68
'ÿ

dcvxÿxqylÿheirchygÿtvy’ ue™evxygÿvy€gps

22 Butchertown, Phoenix Hill & NuLu Neighborhood Plan Demographic Summary: Race & Income

River Road

Butchertown 77.8% White | 16.1% Black 6.1% Other Total Study Area: Median HH Income: $50,489

40% White | 53.6% Black Frankfort Avenue 6.4% Other Main Street Story Avenue Median HH Income: $24,922 Mellwood Avenue Market Street

Jefferson Street

Baxter Avenue NuLu Phoenix Hill 68.5% White | 25.3% Black 28% White | 65.6% Black 6.2% Other 6.4% Other Median HH Income: $45,455 Broadway Median HH Income: $17,761 MEDIAN HH INCOME

Broadway Under $20,000

$20,000 - $40,000

$40,000 - $50,000

More than $50,000

23 Form Districts, Zoning & Overlays

Form Districts Zoning Districts Overlay Districts Form Districts specifically regulate the design Butchertown, NuLu, and Phoenix Hill include The study area includes the following two overlay of permitted uses to ensure compatibility pockets of residential zoning districts surrounded districts, each regulating specific design elements with adjacent uses and activities, adequate by commercial and industrial zoning among within their respective boundaries. transportation access, and preservation of the corridors. As seen on the map, the study area public health, safety, and welfare. includes the following zoning uses: • Created in 2015, the NuLu Review Overlay District was established to enhance the appearance, • DT – Downtown Form District: These regulations are • Commercial districts allow a full range of sustainability, and economic vitality of the mixed- intended to create a compact, walkable, pedestrian- commercial uses, including temporary structures, as use district, while preserving and promoting the friendly downtown environment that serves well as some institutional, parks and recreation uses. areas historic character. The overlay applies to any residents and visitors through a variety of land uses. Single-family dwellings are not permitted in the new development or redevelopment of buildings / Dimensional standards are meant to ensure that more intense commercial districts. sites within the overlay boundary. Design guidelines buildings are an appropriate mass and scale and consider signage, awnings, public art, building allow sunlight and air to reach the ground level. • Enterprise Zone districts are generally a mix design, site planning and parking, and historic of commercial and industrial uses. Multifamily buildings. • TN – Traditional Neighborhood Form District: This residential uses are allowed if they meet special district type is focused on promoting development standards, such as the adaptive-reuse of an • The Waterfront Review Overlay District includes and redevelopment in a way that is consistent and underutilized structure, or if they are located in a guidelines to ensure development enhances the compatible with community design elements of a traditional neighborhood, traditional marketplace scenic qualities available along the waterfront and traditional neighborhood. Design standards aim corridor, traditional workplace or downtown form is sensitive to the area’s unique environmental to establish a mix of uses that allow quality and district. The study area includes these form districts. qualities. The overlay describes appropriate design convenient service to residents, while being sensitive standards for buildings and sites, including elements to the neighborhood’s character. • Residential multi-family districts permit a variety of like materials, landscaping, and streetscape residential dwelling types, and some institutional, elements. • TMC – Traditional Marketplace Corridor Form District: park, and recreational uses. Located adjacent to traditional neighborhoods, these are major roadways that contain mostly older, • Office/residential districts permit a variety pedestrian-scale development that offers a variety of dwelling types including short-term of commercial, office, institutional, and residential accommodations, and professional businesses, along uses. Design standards promote development that with home offices, some institutional uses, care reinforces the character and functionality of the facilities, and parks, playgrounds, and community corridor, alternative modes of travel, connections and centers. compatibility between commercial development and nearby residential uses, and high quality design of • Industrial/manufacturing districts allow for individual sites. most light to heavy industrial uses, and restricts multifamily dwellings.

• The waterfront district includes some multi-family residential, office, government services, commercial, gathering spaces, and parks and recreational uses.

24 Butchertown, Phoenix Hill & NuLu Neighborhood Plan Current Zoning & Overlays

Zoning 37% of the study area is zoned Commercial-Industrial (Includes Commercial + Enterprise Zone)

8% is zoned Residential-Multi-Family Waterfront Review Overlay

River Road

Butchertown Downtown Development NuLu Review Clifton Review Overlay Overlay District

Main Street Story Avenue Mellwood Avenue Market Street Downtown ZONING Jefferson Street NuLu Manufacturing / Industrial Irish Hill Liberty Street Multi-Purpose (Enterprise Zone) Baxter Avenue Downtown Commercial Phoenix Hill Commercial Office/Residential

Broadway CherokeeResidential Triangle - Single Family Residential - Two-Family Highlands Residential - Multi-Family Smoketown Bardstown Road / Baxter Avenue Planned/Urban Area Review Overlay District Waterfront

25 Character: Historic Overlays and Land Uses

Nat. Register and Preservation Districts The study area includes one local preservation National Register and district that establishes a local design review process of exterior alterations, demolition, Preservation Districts and new construction. This process is under As seen in the map, 33% of the study area the oversight of the Historic Landmarks and is within a National Register district. Preservation Districts Commission, and projects are evaluated by their adherence to approved Design Guidelines. Additionally, the study area includes three National Register Districts, which are federal designations and do not require a review for alterations. There are also three locally Butchertown Local designated Individual Landmarks that require a Preservation District local design review like the preservation districts. Butchertown • Butchertown Local Preservation District: Includes Clifton design guidelines for all properties and buildings, Phoenix Hill National with specific guidelines for industrial development. Register District Frankfort Avenue Divides the boundary into residential and industrial Main Street character areas with respective guidelines for each. Story Avenue

Market Street • National Register Districts: Butchertown, Phoenix Downtown NuLu Hill, and Highlands. Historic Rehabilitation Tax Credits are available for redevelopment and Individual Landmark: Butchertown National maintenance of historic buildings in these districts. Wayside Property Register District • Locally-designated Individual Landmarks: Former Phoenix Hill Wayside Christian Mission Complex, The Cloister, and Highlands National Tonini Complex are located in Phoenix Hill. Register District

Broadway

Individual Landmark: Baxter Avenue Ursuline Academy National Register Individual Landmark: Tonini Complex Butchertown Residential Butchertown Industrial Smoketown Highlands Individual Landmark

26 Butchertown, Phoenix Hill & NuLu Neighborhood Plan Existing Land Uses

Land Uses Indicative of its urban character, the study area includes a wide mix of uses expected for Waterfront Botanical a historic community. Commercial uses are Gardens largely along corridors, with pockets of single family residential surrounded by industrial Waterfront Park uses. A concentration of public/semi public uses is seen at the medical district near River Road Broadway and Interstate 65.

Stadium District

Clifton

Frankfort Avenue Main Street StoryStory AvenueAvenue Mellwood Avenue Downtown Market Street Jefferson Street Irish Hill

Liberty Street Baxter Avenue Single Family Residential

Multifamily Residential Liberty Green Commercial

Broadway Industrial

Public and Semi-Public Broadway Medical District Parks and Open Space Smoketown Included in Future Master Plan Highlands (Currently Vacant/Under Construction) Vacant

27 Parks and Open Space: Current Facilities & Access

Parks and Open Space The study area’s largest park and amenity is Waterfront Park, which occupies the northernmost edge of Butchertown. However, Waterfront Park has limited access south of River Road into the residential portions of the neighborhood, due in part to topography, rail lines, Beargrass Creek and an elevated highway. The recent addition of Waterfront Botanical Gardens the Beargrass Creek Greenway alleviates this lack of connectivity, though terminates in Butchertown 71 near Brownsboro Road. Waterfront Park Elsewhere in the study area, small neighborhood parks provide green space, playgrounds, and

small walking paths. These include Story Avenue Brownsboro Road David Armstrong Story Avenue Park Park, opened in 2018, and Rubel Park in Phoenix 64 Extreme Park Hill. David Armstrong Extreme Park, located

near Spaghetti Junction, is a special use facility Frankfort Avenue catering to a regional user base of skateboarding Main Street 65 Mellwood Ave enthusiasts. Market Street Story Avenue 64 Walkshed Analysis A 10 park and trail access analysis determined how many study area residents are within a 5 or Beargrass Creek 10-minute walk from a park or trail. The results show that 100% of Butchertown residents are Irish Hill Park within a walkable distance to a park, while 2,216 Phoenix Hill residents (45% of neighborhood Rubel Park residents) are outside a 5 to 10 minute walkshed Baxter Avenue Parks to a park or trail. These residents are located in Broadway the southwestern portion of Phoenix Hill, near the Beargrass Creek Corridor medical district and Liberty Green. Nonetheless, future improvements in Liberty Green, such as Beargrass Creek new pocket parks and green spaces, may serve some of these residents. Other Waterways

28 Butchertown, Phoenix Hill & NuLu Neighborhood Plan Access to Parks & Trails

Butchertown Park/ Trail Access River Road 5-Min Walk 10-Min Walk 89% 100%

AREA WITHIN A 5-MINUTE WALK TO A Main Street PARK OR TRAIL Clifton

Market Street Frankfort Avenue Main Street Story Avenue NuLu Park/Trail Access Mellwood Avenue Downtown Market Street 5-Min Walk 10-Min Walk 0% 100% Jefferson Street Irish Hill

Baxter Avenue Liberty Street

AREA OUTSIDE 5 OR 10-MINUTE AREA WITHIN A WALK TO A PARK OR TRAIL: 10-MINUTE WALK 2,216 RESIDENTS Phoenix Hill Park/ TO A PARK OR Trail Access TRAIL Broadway 5-Min Walk 10-Min Walk Cave Hill Cemetery 11% 55% Broadway 5-Minute Walkshed Smoketown 10-Minute Walkshed Highlands Area outside walksheds

29 Environmental: Tree Canopy & Flood

Tree Canopy The 2015 Urban Tree Canopy Assessment identified a 2012 citywide canopy of 37% - a number that is trending downward over time. As seen on the map, Butchertown has the highest tree canopy cover of the three communities, though still shows a significantly lower canopy cover than surrounding neighborhoods east of Beargrass Creek. At 10.5% canopy cover, Phoenix Hill has the lowest tree cover in the study area, and the fourth-lowest canopy cover in the city. Trees, for both Butchertown and Phoenix Hill, are concentrated in single-family residential pockets and along the Beargrass Creek Corridor. NuLu’s boundary was not summarized in the 2015 study, Downtown: 8% though visually shows low tree cover with the (2012 Tree Canopy) Butchertown: 23% Clifton: 38% exception of the area near Beargrass Creek. (2012 Tree Canopy) Main Street Max Possible: 53% (2012 Tree Canopy) Flood Zones Frankfort Avenue Market Street Located along the Ohio River, 30% of the study Story Avenue area is within FEMA’s 1% annual chance of NuLu: N/A flood zone. Most of the flood-prone areas are concentrated in the northern portions Irish Hill: 38% (2012 Tree Canopy) of Butchertown, north of the flood wall. The Beargrass Creek corridor south of Baxter Avenue includes a significant flood-prone area that Phoenix Hill: 10.5% extends to Broadway. These flood-prone areas Max Possible: 27% Cherokee Triangle: 41% may restrict or complicate future development in (2012 Tree Canopy) (2012 Tree Canopy) the fastest-growing portions of Butchertown, and

along Beargrass Creek. Broadway Baxter Avenue

2012 LAND COVER Smoketown: 15% (2012 Tree Canopy) Grass/Low-Lying Vegetation

Tree Canopy

30 Butchertown, Phoenix Hill & NuLu Neighborhood Plan FEMA Flood Zones

River Road Waterfront Park

Beargrass Creek Main Street Butchertown Corridor

Market Street Frankfort Avenue Main Street Story Avenue Mellwood Avenue Market Street

Jefferson Street NuLu

Liberty Street Baxter Avenue Phoenix Hill

Broadway

Baxter Avenue Broadway FEMA FLOOD ZONES

Regulated Floodway

1% Chance of Annual Flood

0.2% Chance of Annual Flood

31 Connectivity: Walkability & Transit

Transit The study area is served by various Transit Authority of River City (TARC) routes, most of which are along east-west corridors and have multiple stops. Though regional destinations, Waterfront Park, the Waterfront Botanical Gardens, and the Lynn Family Stadium are not served by transit lines or circulators. Vehicle ownership rates are highest in Butchertown, and lowest in Phoenix Hill/ NuLu. TARC’s Main/Market Circulator, discontinued in August of 2020 due to budget constraints, was a free service providing a connection between downtown and NuLu, and may return in the future. Main/Market ZeroBus Also discontinued in 2020 was a circulator route (Discontinued in Butchertown serving the University of Louisville Medical campus. August of 2020) 84.8% Owns/Leases Vehicle Walkability Frankfort Avenue As urban neighborhoods, Butchertown and Phoenix Main Street Hill exhibit patterns that tend to lead to a high degree of walkability: a high concentration on Market Street Story Avenue intersections, relatively small block sizes, and a concentration of amenities and services. As shown UofL Health Campus NuLu in the map on the following page, a Walkscore. Circulator (Discontinued com heat map illustrates the most and least in August of 2020) 64.5% Owns/Leases Vehicle walkable portions of the study area. This analysis reveals isolated pockets of high walkability along Main Street, Market Street, and Baxter Avenue. TARC ROUTES Walkability decreases significantly on the northern Phoenix Hill Local Routes edges of Butchertown, where access is limited and 64.5% Owns/Leases Vehicle there is a high concentration of industrial uses. Broadway Express Routes Phoenix Hill’s walkability hinges on its proximity to Baxter Avenue Market Street, Baxter Avenue and downtown. These Circulators destinations, though within a walkable distance (Temporarily to Phoenix Hill residents, tend to have physical Discontinued) barriers that may persuade residents from walking, such as highway underpasses, wide streets, and Bus Stops railways.

32 Butchertown, Phoenix Hill & NuLu Neighborhood Plan Walkability Analysis

What is Walk Score? Walk Score analyzes hundreds of walking routes to nearby amenities. Amenities within a 5 minute walk (.25 miles) are given maximum points,with 36 no points given after a 30 minute walk. Walk Score also measures pedestrian friendliness by analyzing population density and road metrics such as block length and intersection density. 34 River Road 71

66 Clifton Frankfort Avenue Main Street Story Avenue 90 Mellwood Avenue 79 Market Street Jefferson Street Downtown Liberty Street Baxter Avenue Irish Hill 77

Broadway

Broadway Very Walkable 90 Walkable Smoketown Highlands Somewhat Walkable Not Walkable

33 03 Community Vision

How We Engaged

Types of Engagement In order to gather as much community feedback as possible this planning process included the elements listed below. Though this process was challenged by a global pandemic preventing in- person engagement, the planning team continued to engage residents and stakeholders via alternate methods.

• A stand-alone project website (www.BPNplan.com) to spread project knowledge and inform the community about the plan’s progress, visited by more than 1,400 users over the course of the planning process.

• An online survey customized by respondents’ stated residence, that garnered 400 responses from residents and visitors.

• A highly engaged Neighborhood Advisory Group, meeting regularly with interactive workshops and representing businesses, institutions, and residents.

• A neighborhood canvassing where the planning team was joined by volunteers to go door-to-door in Phoenix Hill and engage with residents.

• Online Stakeholder discussions to learn about resident, business and institutional priorities, concerns and opportunities.

• A public workshop, held at the Waterfront Botanical Garden that attracted over 55 residents, and Public Workshop 1 Results resulted in a rich understanding of the study area as perceived by the community. 55+ 185 92 34 34 16 Meeting Attendees Flags on Maps Connectivity Ideas Comment Cards Map Submissions Vision Statements

36 Butchertown, Phoenix Hill & NuLu Neighborhood Plan What We Learned: 81% 68% 55% Online & Door-to-Door of residents think recent of residents moved to the of residents would like to developments have study area within the last see a grocery store Online Survey improved quality of life 5 years Conducted between December 2019 and January of 2020, our online survey attracted 400 responses from residents and visitors. The survey Priorities: Beargrass Creek, asked different questions depending on the 76 Butchertown Residents Historic Preservation, Traffic respondent’s stated residence of Butchertown, Phoenix Hill, NuLu or outside the study area. Our main findings include: Priorities: Affordability, vibrancy 400 51 Phoenix Hill Residents of corridors, Beargrass Creek • Beargrass Creek is an exciting opportunity to revitalize an underutilized part of the study area. Online Priorities: People Experiencing 29 NuLu Residents Homelessness, Market Street • Most residents are concerned with a growing Vibrancy affordability gap in the area, and worry that Survey residents will be displaced by increasing rents, Visitors (20 zip codes) Priorities: People Experiencing especially in Phoenix Hill. Responses 244 Homelessness, Safety • Residents want more community-serving amenities, such as a grocery store, and would like to increase walkability and bike connectivity. • Visitors are attracted to the area’s vibrancy because OUR DOOR-TO-DOOR CANVASSING LED TO of restaurants/bars and Waterfront Park, and are likely to visit more often once the soccer stadium CONVESRATIONS WITH 30 RESIDENTS & opens. GAVE US THE FOLLOWING INSIGHTS: Phoenix Hill Canvassing Despite having the largest population, Phoenix Phoenix Hill is mostly quiet, well-trimmed, and Hill residents answered our online survey in neighborly - people know each other and look out smaller proportions than Butchertown and NuLu for one another. residents. As such, the planning team was joined by volunteers and went door-to-door asking Several streets need to be repaired or repaved. residents about their concerns, priorities, and hopes for their neighborhood. Undertaken on Some portions of the neighborhood have issues a Friday afternoon, the planning team targeted with trash and littering. residential portions of the community, and left behind an informational flyer about the planning process.

37 What We Learned: Strengths

Strengths, Issues and Opportunities Activity Where are the Strengths? An integral part of the planning process involved asking residents, stakeholders and our Neighborhood Advisory Group their perception Waterfront Park & Apts. of the study area’s strengths, issues and opportunities. The following pages summarize Waterfront Waterfront Park our main findings, and represent hundreds of Botanical Garden Big Four Bridge comments and conversations. Overall, the main finding is that these three communities are unique urban destinations with a tremendous amount of opportunity to both preserve authenticity and build on existing assets. Lynn Stadium St. Joseph Brownsboro Road Strengths Participants were asked where the study area’s Restaurants strengths are located. The findings illustrate Frankfort Avenue pockets of destinations divided by physical Market Street barriers, such as highways, railways, or Main Street underutilized properties. Butchertown Market Market Street • Destinations and attractions, such as the Botanical Gardens, Waterfront Park, Butchertown Market, and the Big Four Bridge. Hospitals Liberty Green

• NuLu/Butchertown entertainment area between Market Street and Washington Street.

• Lynn Family Stadium, the future district it will anchor, St. Martin and the new visitors/residents and growth it will fuel. Rubel Park Broadway • Hospitals and associated employment.

• Historic churches, homes and streets in Butchertown and southwestern portion of Phoenix Hill.

• Residential Areas around Liberty Green and Rubel Park

38 Butchertown, Phoenix Hill & NuLu Neighborhood Plan RESIDENTS, STAKEHOLDERS AND OUR NEIGHBORHOOD “I don’t think industrial properties are inherently issues. Ultimately a neighborhood needs to blend housing, jobs, goods, ADVISORY GROUP THEIR PERCEPTION OF THE STUDY and services in a connected way that improves peoples lives. AREA’S STRENGTHS, ISSUES AND OPPORTUNITIES Industry can be a part of the equation if it is not disruptive to their neighbors.”

“I think there will be new unforeseen opportunities and the plan needs to be flexible enough to allow for the genesis and expansion of unknown changes to the way people live in the future.”

39 What We Learned: Issues & Opportunities

Issues • Underutilized properties, some of which are located Where are the Issues? at important thresholds. For instance, the impound lot and some industrial uses between Butchertown residential areas and the emerging soccer stadium district.

• Highway barriers created by Interstate 65 Frankfort Ave. & River Rd. and Interstate 64, with a significant barrier at Witherspoon Street. As one of few connections to Impound Lot Waterfront Park from Butchertown, this connection is I-64 Barrier at crucial to connectivity. Witherspoon Street Story/ Brownsboro Turn • Confusing intersections that are often too wide and Industrial Properties located at gateways into the study area, such as the Industrial Properties intersection of Main Street/Story Avenue and Baxter Brownsboro Road Avenue, multiple intersections on Story Avenue, and the intersection of Baxter Avenue and Liberty Street. I-65 Frankfort Avenue • Connectivity/walkability issues throughout the study overpasses area and along major corridors, such as sidewalks conditions, lack of crossings, and uninviting Main Street streetscapes. Market Street

Undeveloped lots

Shelby Street cut off

Liberty Intersection “...there is a lot of trash and litter throughout the neighborhood, Broadway traffic moves too quickly along Baxter Avenue andBroadway Broadway, and the sidewalks need work. In some areas, they are perfectly nice but others are not well lit, the sidewalks are crumbling or they just don’t feel like safe areas to walk.” - Phoenix Hill Resident

40 Butchertown, Phoenix Hill & NuLu Neighborhood Plan WE ASKED: WHAT ARE YOUR TOP CONNECTIVITY IMPROVEMENTS? 24 Votes 23 Votes 18 Votes Sidewalk Improvements/Gaps Improved Intersections Improved Transit Connection

Opportunities • Beargrass Creek and surrounding properties on both Where are the opportunities? sides of the creek along the entire span of the study area, that can be transformed into a greenway with a naturalized creek. Towhead Island

• Continue to develop and build new residential around Beargrass Creek the soccer district, Main Street, and around Liberty Green to bring in new residents.

• Prioritize converting underutilized parcels into mixed-use with retail and residential. Witherspoon Street Connection • Improve connections at intersections with issues, to enhance walkability and allow for better Stadium District Soccer Stadium pedestrian access into the neighborhood, such as the Beargrass Creek Witherspoon connection to Waterfront Park. Main & Hancock • Convert two-way streets to one-way travel to slow down cars, increase walkability, and support retail. Property Service Tanks Property Frankfort Avenue

• The study area is missing a central gathering area Main Street that functions as a plaza or park. Market Street • There is a need for more public art and placemaking, First Link Building Beargrass Creek especially at underpasses and underutilized Liberty Green Future properties. Parking Lots

Vacant Lots Beargrass Creek Properties

Broadway Broadway & Baxter “The Beargrass Creek enhancements and the two-way and multimodal street improvements are the two biggest priorities to further enhance the neighborhood.” - Neighborhood Advisory Group Member

41 Five Goals | One Community

The following five goals were developed from Improve connections Guide growth to the public engagement conducted through for all modes: support livability: this planning effort. They synthesize the main Connectivity is a major issue for As a growing area with no shortage of take-aways from hundreds of comments, ideas, Butchertown, Phoenix Hill and NuLu planned and proposed developments, and conversations with residents, stakeholder, residents. Though located in the heart these three communities will continue to business owners, and visitors. General in nature of Louisville between downtown and grow and add more residents, businesses, and overlapping in content, they represent five the Highlands, a series of physical and visitors. New developments should large categories of “What We Heard” from the barriers currently hinder connectivity for strive to increase livability by minimizing public and are directly related to Plan 2040s pedestrians, bikers, and transit riders. parking, increasing green space, adding CHASE Principles. These goals provide a snapshot The recent discontinuing of the ZeroBus neighborhood services and amenities, Circulator further exacerbates the lack addressing contextual relationships of the community’s understanding of the study of walking and biking connections. to existing buildings, and continuing area, their vision for its future, and their priorities Connectivity improvements should target to support the adaptive-reuse of for the next ten years of improvements. The goals corridors that enhance north-south travel, historic structures. Additionally, growth were used as the foundation for this plan’s vision slow vehicular traffic, and improve a complementing the medical district can statement, objectives and recommendations, and walkable and bikable environment. also create a better relationship between are as follows: residential areas and hospital campuses.

Continue to be Promote a green neighborhood and Be welcoming to all authentic and unique: Beargrass Creek: families and individuals: Butchertown, Phoenix Hill and NuLu are The transformation of Beargrass Areas of high-growth often redevelop three distinct communities, each with Creek into a world-class greenway and at the expense of longtime residents. their own sense of place and personality. destination is one of ideas the community While new developments bring in Though new developments and residents provided for how to “green up” their investments, job opportunities and new will continue to transform the area, neighborhoods, and create a meaningful businesses, they can also increase the artistic and funky “vibe” that made pedestrian and bike connection between median rents that force longtime renters these distinct areas desirable should be Butchertown, Phoenix Hill and NuLu. out of the community. The trend in preserved and expanded. As such, the Improving the declining tree canopy, increasing property values gradually study area’s multi-faceted personality incorporating green infrastructure into prices out lower income residents and and culture should be stressed into existing systems, supporting adaptive- small businesses out of the community. new and existing developments and reuse, and improving multi-modal Residents and neighborhood leaders residential areas through public art, connectivity are various solutions we expressed that equity and affordability placemaking and activation. heard during the engagement process. should be paramount to the ten- The message was clear: make this a year vision of this community. While “green” neighborhood. new developments are beneficial, stakeholders indicated they ought to be beneficial to everyone.

42 Butchertown, Phoenix Hill & NuLu Neighborhood Plan Plan Goals: The framework that guides our recommendations

Improve Guide growth Continue to be Promote a green Be welcoming to connections to support authentic and neighborhood and all families and for all modes livability unique Beargrass Creek individuals

CHASE Principles Connectivity, Health, Authenticity, Sustainability and Equity

43 Vision Statement

A vision statement is a simple and succinct message that summarizes the community’s vision Developing our Vision Statement for the future of their neighborhood. Though brief, it represents a community voice authored Describe Butchertown in 3 words Describe Phoenix Hill in 3 words Describe NuLu in 3 words by hundreds of comments, ideas, concerns, and messages received through meetings, community conversations and our online survey. Established at the onset of the plan after hosting a public meeting and conducting a public survey, this statement gives clarity to the plan’s intent and guides the development of the plan components and their respective recommendations. Descriptive: Our Neighborhood Today

Butchertown, Phoenix Hill & NuLu are...

• Historic and energetic: What makes these communities authentic is their sense of place as historic neighborhoods and the vibrancy that results VISION STATEMENT from the area’s bars, restaurants, and destinations. Butchertown, Phoenix Hill and NuLu are historic, energetic, and resilient urban • Resilient urban communities: As evident in a global communities located in the heart of Louisville, where smart growth supports an pandemic, resilience is paramount to a successful community. Residents’ commitment to sustainability environment for everyone to succeed. and a “greener” Beargrass Creek will support a more resilient community.

• In the heart of Louisville: The study area is located in Louisville’s urban core, and is a significant Aspirational: Our Neighborhood in the Future nexus between downtown and Louisville’s eastern neighborhoods.

• Supporting Smart Growth: The area’s desirability is I wish Butchertown was more… I wish Phoenix Hill was more… I wish NuLu was more… leading to new construction and development. These developments should strive to create a more livable community and amplify, not diminish, existing assets.

• An environment for everyone to succeed: As racially and economically diverse communities, residents expressed a commitment to maintain affordability and ensure equity.

44 Butchertown, Phoenix Hill & NuLu Neighborhood Plan Promote a green neighborhood and Beargrass Creek

Butchertown, Phoenix Hill and NuLu are historic, energetic, and resilient urban communities located in the heart of Louisville, where smart growth supports an environment for everyone to succeed.

Guide growth Improve Be welcoming to Continue to be to support connections all families and authentic and livability for all modes individuals unique

45 04 Plan Components

The Plan Components Public Engagement and Existing Conditions

The Plan Elements How to Read this Chapter A compilation of public comments, ideas and Each Component is divided into various Goals, What We Learned vision, the following plan components provide an which establish a general and broad aspiration action-oriented vision for the study area. This plan for the community. Each subsequent objective and includes the following four components, listed action item add detail and specificity to attain the below and detailed in the following pages with goal. Action items provide the most detail, and are their accompanying goals, objectives, and action assigned timeframes for implementation in the Vision Statement items. matrix located in the next chapter.

Plan Component: Land Use and Community Form: Describes how LU Component: the community would like to see future growth (Land Use) Broad in scope and applicability - a LU (Land Use) and development occur, and how policies can unifying theme or topic. achieve these outcomes. LU1 Goals: Mobility: Sets a vision for a connected and multi- A general guideline that explains what Goals: we want to achieve in our community. modal network of streets, alleys, and trails. LU1 LU1.1 Objectives: Beargrass Creek: A community priority, this Defines specific strategies to attain component includes a roadmap to transform goals. Beargrass Creek into a world-class regional Objectives: greenway. LU1.1A Action Items: LU1.1 LU1.1B Implementation steps with measurable Affordability and Equity: Facing development LU1.1C outcomes, within a specified timeframe. pressure, these neighborhoods will continue to add new housing and amenities. This growth must occur in a way that benefits everyone. Action Items: LU1.1A LU1.1B LU1.1C

48 Butchertown, Phoenix Hill & NuLu Neighborhood Plan LU M Land Use and Mobility Community Form

BC EA Beargrass Equity and Creek Affordability

49 LU | Land Use and Community Form

A Proactive Way Forward Land Use and Community Form Goals

With development proposals announced LU1 Support residential portions of the almost weekly, the study area is in the midst community to enhance what makes them of a development and construction boom. unique and build on their character and Despite uncertainties arising from the COVID-19 livability. pandemic, the study area is expected to continue to add new residents, businesses and Infill vacant and underutilized properties, entertainment destinations. As such, this plan LU2 targeting known “gaps” and identify aims to leverage this opportunity to empower industrial properties that may transition residents in helping shape future growth. into residential, mixed-use, or commercial. The five goals in this section recognize a few fundamental things we learned about Promote economic development LU3 Butchertown, NuLu, and Phoenix Hill throughout opportunities along the Broadway corridor. this process:

• Our survey results show that residents largely LU4 Collaborate with active industrial and support new development, but worry about its impact manufacturing users expected to remain on existing neighborhoods. in the community. • Our conversations with developers informed us that they will continue to push for infill development. Prioritize properties along Hancock and LU5 as a neighborhood-scale • Our Neighborhood Advisory Committee has Clay Streets reinforced a need for partnerships with industrial mixed-use spine. users and large employers in the area.

• New attractions in the area will only increase development pressure and lead to additional growth.

• Our existing conditions analysis reveals a concentration of vacant or underutilized sites, some of which may redevelop in the next five years.

Our resulting section includes goals and objectives that are implementable within the next ten years, and build on the momentum experienced in the entire study area.

50 Land Use: Priority Areas These are areas where development is expected to happen in the next ten years, as the neighborhoods in the study area continue to exhibit strong growth patterns. Parcels in these areas should undergo a re- 71 zoning to allow for mixed-use retail, residential and/or office, in anticipation for future uses. Frankfort Avenue Properties River Road

Lynn Family Stadium and District Brownsboro Road

64 Properties between the stadium district and Butchertown

Frankfort Avenue Main Street Story Avenue Mellwood Avenue Market Street

Jefferson Street Properties along Beargrass Creek 64

Properties along Hancock Priority Areas and Clay Streets Master Planned Areas Baxter Avenue Expected to Redevelop

Clay and Hancock Opportunity Broadway Corridors Residential Areas

65 Broadway Corridor Employment Areas

Destination/Entertainment Areas

51 LU | Land Use and Community Form GOALS, OBJECTIVES, AND ACTION ITEMS Pocket Park Case Study: Chess Pocket Park GOAL LU1 St. Louis, Missouri Nestled in the heart of Old North St. Louis, Support residential portions of the community to enhance what makes them unique, this former vacant lot was re-imagined as and build on their character and livability. a chess-themed park in a joint effort by the City of St. Louis and Washinton University.

Objective LU1.1 Leverage strong resident Objective LU1.3: Ensure new development engagement to help shape and impact future is compatible with the scale and form of the development during early design phases. surrounding built environment.

LU1.1A: Within each community resident LU1.3A: Examine the Industrial Character Area association, develop a task force dedicated to design guidelines of Butchertown to ensure they implementing this plan. address buffering any new or expanded industrial activity when it is near residential areas. LU1.1B: Within the resident association, host roundtable discussions with developers actively LU1.3B: Examine the Butchertown local pursuing projects in the area. preservation district guidelines to ensure they address development along major corridors LU1.4B: Support programming small-scale LU1.1C: Canvass existing business owners to impacting residential parts of the community, gatherings, such as yoga classes or movie determine if a Business Improvement District including appropriateness with regard to scale, showings, at existing community parks, such as for commercial corridors is warranted to ensure design, and materials. Rubel Park or Story Avenue Park. corridor improvements and ongoing maintenance. LU1.3C: Engage Phoenix Hill residents to LU1.4C: Work with development community to Objective LU1.2: Strengthen historic determine if design guidelines for new industrial improve green spaces within Liberty Green along preservation efforts for residential portions of activity is desired near residential portions of the Clay and Hancock Streets and transform these the study area. neighborhood. into amenitized pocket parks, maintained in partnership with a Liberty Green entity, such as a LU1.2A: Engage the residents of Phoenix Hill Objective LU1.4: Invest in quality neighborhood Business Improvement District. to determine if more historic preservation pocket parks and open spaces that address protections are desired in the residential portions resident needs. LU1.4D: Create a master plan for Rubel Park that of the neighborhood. Options can include a local focuses on improving fencing, circulation, and preservation district, an overlay district, individual LU1.4A: With resident input, Identify underutilized nearby connections to the neighborhood. landmarks and complexes, or something else or vacant lots in Butchertown, NuLu or Phoenix determined from specific needs. Hill, and develop a temporary pocket park using LU1.4E: Work with resident associations to tactical urbanism strategies. establish a maintenance strategy for existing and new open spaces within each neighborhood.

52 Butchertown, Phoenix Hill & NuLu Neighborhood Plan Land Use: Residential Pockets These are areas where residential uses, such as single-family and multi-family, are concentrated. This plan supports future infill that builds on the existing character of these areas. 71 Butchertown: Frankfort to River Road Brownsboro

Butchertown: Cabel to 64 Brownsboro Road 64 Butchertown: Shelby to Wenzel

Frankfort Avenue Main Street Story Avenue Mellwood Avenue Market Street

Jefferson Street

Liberty Street Baxter Avenue 64

Liberty Green Area Phoenix Hill: Rubel Park area

Broadway

65 Phoenix Hill: Clay to Single Family Residential Chestnut Multifamily Residential

53 LU | Land Use and Community Form Form District Spotlight: GOALS, OBJECTIVES, AND ACTION ITEMS Urban Center Neighborhood

Introduced in Plan 2040, the Urban Center GOAL LU2 Neighborhood Form District (UCN) serves as a transition from Downtown Louisville to the surrounding neighborhoods and commercial Infill vacant and underutilized properties, targeting known “gaps” and identify corridors. Intended to be applied to areas around industrial properties that may transition into residential, mixed-use, or commercial. the edges of the Downtown Form District (DT) with a compact urban fabric, the UCN is well-suited for Objective LU2.1 Plan for future redevelopment of LU2.1D: Place sites currently within the portions of Butchertown, Phoenix Hill, and NuLu. properties in close proximity to the study area’s Traditional Neighborhood Form District (TN) near The type of walkable and mixed-use environment destinations. NuLu and Liberty Green into a new Urban Center Neighborhood Form District (UCN) to promote supported by the UCN builds on the quality LU2.1A: Identify industrial, manufacturing, or higher intensity uses, mixed-use, and reduced/ and richness of existing commercial corridors single-use commercial properties expected to removed parking minimums. and their surrounding urban residential transition to mixed-use or residential. Properties neighborhoods. The UCN, among other may be identified using the following criteria: LU2.1E: Allow for the expansion of the NuLu characteristics, is expected to promote the following elements: Proximity to walkable destinations (NuLu, Waterfront Review Overlay District where appropriate, to ensure NuLu’s long-term vitality as this district Park, Stadium District, Medical District, etc.) • Mixed-use buildings with active ground level uses | Site acreage and width | National trends in continues to influence development beyond its and residential, office or institutional in the upper manufacturing/industry | M-2 or M-3 Zoning. Market Street epicenter. stories.

LU2.1B: Undergo an area-wide rezoning of Objective LU2.2 Encourage appropriate • A mix of land uses with high intensity along major properties identified, focusing on vacant or redevelopment that supports a “15-Minute City” corridors, gradually stepping down near surrounding underutilized properties currently zoned M-2 to increase the study area’s livability. residential communities. or M-3 that are expected to face development pressure within the next 5 years. Work with LU2.2A: Partner with a developer to create a pilot • Diverse housing options that include multiple price Louisville Metro Planning and Design to project for a temporary community-centric use in points, such as townhomes, missing middle housing, and apartments. determine new zoning designation, focusing on an empty lot in Phoenix Hill near Liberty Green. encouraging mixed-use with active ground uses The use should be determined by residents, using • An interconnected system of streets and alleys in an and office or residential. New zoning designations the results of the community survey conducted urban block configuration. may include EZ-1, C-2 and CM. in this process. Potential uses include a corner grocery, expansion of an existing grocer, retail or • Two-way streets designed for pedestrians, cyclists LU2.1C: Convert portions of the study area in coffee shop pop-up, or general store. and transit users in mind with street trees, wide the Traditional Marketplace Corridor (TMC) Form sidewalks, and transit facilities. District to a new Urban Center Neighborhood LU2.2B: Encourage the construction or adaptive- reuse and “Missing Middle” Housing to introduce • Reduced or removed parking minimums, with an Form District (UCN), as noted in the accompanying urban setting that lowers the need for an automobile. map, to ensure future development reflects a diverse housing types into the community, such high-quality walkable urban environment. as multiplexes, fourplex apartments, courtyard • Limited parking areas screened from major streets apartments, townhomes, and duplexes. and accessible from alleys and side streets. 54 Current Zoning and Overlays

Form District Recommendations Development is expected in the northern end of the study area, around the Stadium District, and alongside 71 the medical district. Form district changes will ensure this development follows a compact and walkable Convert Louisville Metro Impound Lot urban form and scale. and adjacent lots to new Urban Center Neighborhood Form District River Road

Convert to new Urban Center Neighborhood Form District around Stadium District

64

64 Clifton Butchertown Main Street Story Avenue Mellwood Avenue Downtown Market Street NuLu Jefferson Street Convert underutilized lots near Irish Hill Medical District to new Urban Liberty Street Center Neighborhood Form District Baxter Avenue FORM DISTRICTS Phoenix Hill Traditional Marketplace Corridor 65 Traditional Neighborhood CherokeeDowntown Triangle Broadway Campus

Smoketown Suburban Workplace

Work with Smoketown Neighborhood to convert Neighborhood Broadway corridor to Urban Center Neighborhood Highlands Form District in support of premium transit. New Urban Center Neighborhood

55 LU | Land Use and Community Form GOALS, OBJECTIVES, AND ACTION ITEMS

Waterfront Botanical GOAL LU2 CONTINUED Gardens Louisville LU2.2C: Work with the Stadium District Impound Lot development to express resident feedback on planned future uses, tenants and green space 71 improvements.

Objective LU2.3 Relocate the Louisville Metro Police Impound Lot and redevelop with uses supported by the community. Frankfort Avenue LU2.3A: Undergo a separate follow-up small area study to set a community-based vision for the Louisville Metro Police Impound Lot. This process should include a community engagement Brownsboro Road component to re-imagine the site as a mixed-use development featuring open spaces, greenhouses or expansion of the Waterfront Botanical Gardens. 64 Story Avenue LU2.3B: Following its adoption, convert the Louisville Metro Police Impound Lot into the Creating a Vision for the Impound Lot Urban Center Neighborhood Form District Ranked as a top priority by the community, the eventual relocation of the Impound Lot will (UCN) to incentivize walkable and compact result in a large redevelopment opportunity with both Frankfort Avenue and Beargrass Creek redevelopment. frontage. Below are some potential uses for consideration on this site: LU2.3C: Relocate the Louisville Metro Police Impound Lot to an alternate more suitable Mixed-Use on Open-Spaces with Environmental Restoration Activate the Beargrass location outside the study area. Frankfort Avenue development and Education Creek Greenway LU2.3D: Find a development partner for the redevelopment of the Louisville Metro Police Impound Lot, guided by the results of an initial community engagement process, through an RFP developer selection process, and/or a partnership with the Waterfront Botanical Gardens.

56 Butchertown, Phoenix Hill & NuLu Neighborhood Plan Spotlight: What is TOD? Transit Oriented Development (TOD) is a set of transportation and land use principles in which GOAL LU3 higher density, mixed use development is focused around a transit stop in a high frequency transit Promote economic development opportunities along the Broadway corridor. corridor. • Orients mixed use developments and highest densities around a transit corridor. Objective LU3.1 Support mixed-use and ground- Objective LU3.3 Leverage premium transit level commercial activity along Broadway. improvements by encouraging Transit-Oriented • Promotes public plazas, shopping, and dining along pedestrian connections. Development on Broadway. LU3.1A: In collaboration with Smoketown and • Creates a dense network of pedestrian and bicycle Paristown Pointe neighborhood associations, LU3.3A: Support recommendations from the friendly travel corridors. convert properties on Broadway in the Traditional Broadway Master Plan aimed at transforming the Marketplace Corridor (TMC) Form District to a new corridor into a walkable premium transit corridor • Promotes walkable types of development based on Urban Center Neighborhood Form District (UCN) with land uses that activate the street. proximity to transit access to leverage future transit improvements, remove or reduce parking minimums, and encourage TOD. LU3.3B: Following the completion of the Broadway Master Plan, determine premium LU3.1B: Engage residents and developers to transit station locations and identify properties discuss long-term redevelopment of the Goodwill expected to redevelop within walking distance of Property. stations (quarter to half-mile buffer).

LU3.1C: Work with MSD on future improvements LU3.3C: Remove parking minimums for new to Beargrass Creek to reduce the impact of the developments on Broadway located within a half- current floodway along the corridor. mile of a new transit station.

Objective LU3.2 Re-establish Broadway’s legacy LU3.3D: In collaboration with Louisville Metro as Louisville’s premier multi-modal east-west Planning and Design and Louisville Forward, corridor. identify and develop a strategy to address barriers to redevelopment near transit stations. LU3.2A: With support from Smoketown and These may include floodway issues, zoning Paristown Pointe residents, survey the corridor districts unsuited for mixed-use, or lack of to identify structures with potential for local ownership consolidation. landmark status.

57 LU | Land Use and Community Form NuLu and Phoenix Hill Spotlight: GOALS, OBJECTIVES, AND ACTION ITEMS Markets and Grocers

Webb’s Market GOAL LU4 GOAL LU5 Operating in Phoenix Hill since 1957, this market offers convenience store Collaborate with active industrial Prioritize properties along Hancock and products, prepared and manufacturing users expected to Clay Streets as a neighborhood-scale foods, and frozen/ remain in the community. mixed-use spine. canned grocery items. Located near residential Objective LU4.1 Create a partnership between Objective LU5.1 Identify opportunity sites along areas, this market has residents and large employers in the study area. Clay and Hancock Streets. an opportunity to expand its fresh food options. LU4.1A: Within each resident association, create a LU5.1A: Engage medical district representatives focus group open to representatives from nearby to establish short-term goals for green NuLu Food Market industry to address impacts and disruptions to improvements and long-term goals for Opened in 2013 near residential areas and resident concerns. redevelopment of surface parking lots. Liberty Green, this LU4.1B: Partner with large employers to “green LU5.1B: Invite area professionals or students, in convenience store offers up” their properties and establish better buffers. addition to residents, to engage in a charrette that a limited stock of pantry Improvements can include more street trees, re-imagines these two corridors. items. Located across large pervious areas, and improved sidewalks. a small open space, Objective LU5.2 Plan for future mixed-use, office, there is an opportunity Objective LU4.2 Establish channels to monitor entertainment, and residential development to partner with local and report industrial or large employment opportunities. produce vendors in a activity that affects residential quality of life. temporary outdoor shop. LU5.2A: Identify industrial or manufacturing LU4.2A: Identify current and potential sources of properties near the Stadium District that have Phoenix Hill air contaminants, noise and light pollution, and the potential for future neighborhood-scale Farmer’s Market other nuisance activity affecting residents. development. Operating every LU4.2B: Engage Louisville Air Pollution Control LU5.2B: Work with the Office of Advanced Tuesdays in the Fresh District (APCD) to ensure enforcement of Planning and Sustainability to identify potential Start Growers’ Supply regulations. brownfield sites and funding programs for parking lot, this outdoor cleanup. market has the potential LU4.2C: Partner with light and heavy industrial to partner with local users in the study area to determine action steps LU5.2C: Develop temporary activation strategies businesses and vendors toward improving air quality in the area, following for vacant sites along the corridor adjacent to to expand its reach. available local environmental programs by APCD. residential areas. Potential uses include pop- up parks, expansion of existing market/grocer, community gardens, and shipping container retail. 58 Butchertown, Phoenix Hill & NuLu Neighborhood Plan Witherspoon Street

WATERFRONT PARK SOCCER STADIUM AND DISTRICT Hancock Street BUTCHERTOWN RESIDENTIAL

Main Street NULU ENTERTAINMENT Market Street DISTRICT

Jefferson Street

Liberty Street LIBERTY GREEN

Muhammad Ali Blvd.

Clay Street

PHOENIX HILL RESIDENTIAL MEDICAL DISTRICT MEDICAL DISTRICT PARKING LOTS Chestnut Street

Gray Street

BROADWAY CORRIDOR

Broadway

59 M | Mobility

Connected and Multimodal Mobility Goals

Our engagement results share a common M1 Transform major corridors into two-way theme: Butchertown, Phoenix Hill, and NuLu streets that reflect Complete Streets feel isolated from each other. Though home to principles and prioritize pedestrians, some of Louisville’s most walkable areas, NuLu’s cyclists and transit riders over vehicles. Market Street corridor and Waterfront Park, getting around the study area often requires a car. Create a seamless multi-modal Though our public survey, residents and visitors M2 connection between Broadway and expressed a desire for a more walkable and the waterfront using a system of bikeable community. neighborhood-scale streets and alleys. This section focuses on making that aspiration a reality - the pieces to make a walkable Redesign and right-size intersections M3 district are mostly here already: vibrant retail, that hinder connectivity and safety, using regional destinations, and quality open spaces. traffic-calming measures and techniques. Nonetheless, the corridors that transverse this study area showcase planning decisions of the mid twentieth century, such as one-way pairs, M4 Use public art, placemaking, and urban wide intersections designed solely for vehicular activation to improve connectivity gaps travel, and a lack of quality bike routes. within the study area, and at significant gateways. As such, the goals and objectives aim to right- size these corridors, and continue the work in converting one-way pairs into two-way streets that support a pedestrian-friendly environment.

Included as an appendix to this document, the findings and recommendations of a multi-modal connectivity analysis augment this plan’s goals, objectives, and action items. The analysis was conducted in collaboration with the planning team of this plan, and includes data-driven recommendations for connectivity improvements in the study area.

60 Planned Improvements and On-Going Plans Various studies and projects are underway on in- progress within this area, some of which may result in transformation change. For instance, the Market Planned sidewalks Street Streetscape and Broadway Vision will shape the on Frankfort Avenue study area’s most prominent corridors. 65 71

Frankfort Ave

Brownsboro Road

Main and Story Main Street Intersection Improvement

Market Street 64 Frankfort Avenue Brook Street Ramp Redesign/Realignment

9th Street 8th Street Jefferson Street Market Street

Shelby Street Liberty Street

Campbell Street

Muhammad Ali Blvd

Chestnut Street Broadway Shelby Street Planned Improvements

65 Broadway Planned Two-Way Conversions

Broadway Master Plan Interstate Highway

Primary Collectors

Local Streets

61 M | Mobility Two-Way Conversion Case Study: GOALS, OBJECTIVES, AND ACTION ITEMS Gay Street Columbus, Ohio

GOAL M1 In 2008, an 11-block one-way span of Gay Street through downtown Columbus was converted into Transform major corridors into two-way streets that reflect Complete Streets a two-way pedestrian-friendly neighborhood principles and prioritize pedestrians, cyclists and transit riders over vehicles. street. The conversion included expanded sidewalks, a new median, and traffic-calming at intersections. The improved Gay Street corridor has spurred $140 million in private investment Objective M1.1 Convert one-way pairs into M1.1F: Conduct a streetscape and roadway including new restaurants, bars, residential walkable, multi-modal two-way streets, using assessment for the medical district to align projects, and a hotel. the standards established in Louisville Metro’s hospital/campus needs with complete streets Complete Streets Ordinance. principles.

M1.1A: Convert East Main Street to two-way, M1.1.G: Conduct detailed analysis on the impact implementing a streetscape upgrade east of Clay of expressway access and egress ramps on one- Street and a road diet with left turn lanes. way street to two-way street conversions and local area traffic flow. M1.1B: Re-position Jefferson Street as a seamless transition between NuLu and Liberty M1.1.H: Identify priority north-south one-way Green by converting to two-way travel, adding roadway sections that have potential to support traffic-calming bump-outs at the intersections improved transit connectivity and the operations between Clay Street and Baxter Avenue. of other mobility services if transitioned to two- way operation, particularly in the eastern part of M1.1C: Transform Liberty Street, Chestnut Street the neighborhood outside of the Clay Street and and Muhammad Ali Boulevard into slower two- Hancock Street corridors. way streets to better connect the residential hearts of Phoenix Hill and Liberty Green with the medical district and downtown.

M1.1D: Work with KYTC to determine the feasibility of two-way conversions for Story Avenue and Mellwood Avenue.

M1.1E: Support local designation for streets within the study area, to ensure improvements reflect the priorities of residents and local businesses.

62 Mobility Objectives: Big Moves Stadium District Complete Streets and The vision for the study area is one built around two-way event-day traffic and circulation protocols complete streets that support a walkable and bikeable environment. Intersections throughout the study area are recommended for redesign to improve pedestrian crossings, and 71 undo design decisions favoring high speeds for cars.

River Road

64

Two-Way Main Street with Beargrass Creek Greenway: cycletrack to Baxter Avenue Refer to Beargrass Creek Component

Main Street Story Avenue

Mellwood Avenue Market Street 64 Medical District Jefferson Street roadway assessment Placemaking Improvements Liberty Street Intersection Redesign Muhammad Ali Boulevard Two-Way Conversion: Complete Streets

Baxter Avenue Chestnut Street Key Bike Improvements Complete Streets

Broadway Street Re-Opening Lighting and activation at underpasses Additional Planning Required 65 Street Tree Priority

Additional Coordination Required

63 GOAL M2 CONTINUED

Objective M1.2 Improve existing bike Objective M1.3 Work with Louisville Metro and Objective M1.4 Conduct pilot tests for infrastructure to strengthen heavily used bike KYTC to establish a plan for a neighborhood- improvements and implement community-driven routes and facilities. serving bike and pedestrian network. visions for Broadway and Market Street.

M1.2A: Prior to a two-way conversion, replace M1.3A: Create a two-way cycletrack along Main M1.4A: Work with Public Works, KYTC and the westbound bike lane on Main Street into a Street between Downtown and Baxter Avenue, Advanced Planning and Sustainability to pair temporary two-way buffered cycletrack, reducing separated by ongoing traffic using planters and COVID-19 related outdoor eating areas with the roadway to three westbound lanes. on-street parking. temporary interventions that test road diets or expand sidewalk areas. M1.2B: Extend the multi-use trail along River M1.3B: Paired with a two-way re-striping, add Road toward the east to connect to the existing bike lanes to Jefferson Street between Baxter M1.4B: Conduct a temporary intervention along Beargrass Creek Greenway, improving greenway Avenue and Downtown. Market Street using the planned roadway access from River Road, and adding wayfinding improvements, using tactical urbanism methods. and signage. M1.3C: Work with MSD to identify flood-prone areas that will benefit from investments in green M1.4C: Implement the Market Street NuLu infrastructure along roadways. Streetscape Project and roadway reconfiguration.

M1.3D: Ensure that all right-of-way improvements M1.4D: Work with medical district must include street trees in an environment representatives, and the Paristown Pointe and where they will survive and thrive. Smoketown resident associations to implement week-long or month-long quick wins from the M1.3E: Work with TARC to upgrade bus stops Broadway Master Plan. along high-ridership routes. M1.4E: Implement the recommended outcomes of the Broadway Master Plan within this plan’s study area to improve walkability, transit access and traffic-calming.

64 GOAL M2 Corridor Case Study:

Create a seamless multi-modal connection between Broadway and the waterfront Nationwide Boulevard using a system of neighborhood-scale streets and alleys. Columbus, Ohio

Objective M2.1 Re-imagine Clay Street and M2.2A: Explore parking management systems, A major gateway into downtown, Nationwide Hancock Street as the study area’s main north- such as capacity management and reservation Boulevard is often visitors’ first impression of south corridors. systems, dynamically priced parking, and Columbus. Once overly-wide and automobile- establish partnerships between downtown oriented, the corridor was transformed into M2.1A: With support from resident volunteers, garages and the Stadium District to reduce the a welcoming, pedestrian-friendly street in assess existing right-of-way conditions along dependence on on-site surface or garage parking 2014. Lane widths were narrowed by 2-3 feet, both corridors, identifying missing/damaged for regular events. increasing the amount of pervious surface sidewalks, unmarked crossings, and gaps in by 138% through both a larger median and lighting during evening hours. M2.2B: Work with TARC to establish event-day stormwater features along expanded sidewalks. shuttles between downtown garages, NuLu and M2.1B: Improve streetscapes along Clay and the Stadium District. Hancock Streets to ensure a baseline of high quality sidewalks, street trees, and marked M2.2C: Work with TARC to restore the crossings. discontinued LouLift circulator, and explore a route extension that better serves Waterfront M2.1C: Prioritize Clay Street and Hancock Street Park and Butchertown. as north-south neighborhood bikeways through traffic calming, improved bike-specific wayfinding M2.2D: Work with the Stadium District and and signage, and bike safety improvements at Butchertown residents to determine event-day intersections, such as bike boxes. traffic and circulation protocols.

M2.1D: Implement traffic-calming strategies M2.2E: Implement planned sidewalk at intersections with cross streets, prioritizing improvements to Frankfort Avenue between Story intersections with high-traffic east-west Avenue and River Road. corridors. Traffic-calming may include bump-outs, longer pedestrian crossing times, high visibility M2.2F: Address micromobility access to the crosswalks, and four-way stops. waterfront, by enabling closer dedicated parking for electric scooters, and working with the bike M2.1E: Improve intersections with Witherspoon rental company to negotiate an approach to Street to add a north-south pedestrian crossing enable LouVelo docks. connecting to the existing multiuse trail along the northernmost side of Witherspoon Street. 2.2.G: Conduct further analysis of transit connectivity (including microtransit and Objective M2.2 Improve walking, biking and paratransit) and needs biannually, to ensure transit connections between Downtown, access as conditions change, particularly as Butchertown and Waterfront Park. demand evolves during recovery from the pandemic.

65 GOAL M2 CONTINUED

Objective M2.3 Improve the walking and biking experience between Phoenix Hill, Liberty Green and NuLu. Urban Heat Island Map shows heat severity derived from ground-level M2.2A: Work with TARC to restore the thermal sensor data from the summers of 2018 and discontinued U of L Health Campus Circulator. 2019. (Source: Trust for Public Land) M2.3B: Conduct in depth audit of alleys, including capture of current condition, existing uses, ownership and authority, as well as suitability for potential mobility uses.

M2.3C: Add a mid-block pedestrian crossing 71 along Jefferson Street, between Clay and Shelby Streets, using a HAWK Signal (High Intensity Activated Crosswalk signal).

M2.3D: Add bump-outs with stormwater features 64 at the Liberty and Campbell Street Intersection.

M2.3E: Work with Liberty Green developers to fill in a sidewalk gap along the west side of Shelby Street, between Muhammad Ali Boulevard and Jefferson Street. 65 M2.3F: Target Wenzel, Campbell, and Shelby Streets between Marshall Street and Main Street as high priorities for adding street trees, due to a known “Severe Heat Area” in the urban heat Severe Heat island. Area Hotspots

M2.3G: Work with partners to add street trees to 1: Mild Heat Area study area streets south of Main Street. 2: Mild to Moderate Heat Area M2.3H: Use traffic calming and bike-specific 3: Moderate Heat Area signage/wayfinding to create a network of low- stress north-south streets suitable for cyclists 4: Moderate to High Heat Area and micromobility users. These streets include 5: Severe Heat Area Shelby, Campbell, and Wenzel Streets.

66 GOAL M2 CONTINUED

Objective M2.4 Restore the street grid where connectivity is hindered. Stadium District: Complete Streets M2.4A: Re-open the vacated portion of Shelby Street between Madison Street and Muhammad New and improved streets are recommended to Ali Boulevard to vehicular traffic. follow the recent re-building of Cabel Street by Lynn Family Stadium as a guide. 71 M2.4B: Re-open Madison Street between Clay Street and Shelby Street using shared street Cabel Street principles that prioritize pedestrians/cyclists. Streetscape

M2.4C: In tandem with future development Adams Street 64 along the Beargrass Creek corridor, work with KYTC to redesign or re-align the Chestnut Street Connector into a corridor that can support active- Water Street ground level uses. Extension

Objective M2.5 Build a network of complete streets within and around the Stadium District. Water Street Cabel Street M2.5A: Work with Stadium District developers to improve streetscapes in district-adjacent streets Johnson Street as development occurs, following Complete Streets principles.

Clay Street Potential Complete Street M2.5B: Reposition Campbell Street and Cabel Shelby Street Washington Street Campbell Street Street Extension Street as the main connections between Wenzel Street Butchertown’s residential heart and the Stadium District, upgrading sidewalks, pedestrian M2.5C: Transform Water Street between Campbell M2.5D: Work with land-owners of adjacent crossings, and adding street trees, using the Street and Shelby Street into a complete street, parcels to re-establish the Water Street streetscape along Cabel Street along Lynn Family to restore its status as a public through-street. connection, between Shelby and Clay Streets, Stadium as a benchmark to follow. Though public right-of-way, Water Street currently within Louisville Metro’s right-of-way. New acts as a de facto internal drive. The addition of streetscape should include curbs, sidewalks/ curbs, sidewalks and street trees will make this verges, and street trees. connection feel like a public street once again. M2.5E: Improve the Washington Street streetscape between Cabel Street and Johnson Street

67 The Future Bike Network In addition to the key bike enhancements identified in goal M1, the map below shows the potential GOAL M2 CONTINUED complete bike system as advanced in goal M2 71 River Road

Frankfort Avenue

Objective 2.6 Improve multimodal connections

through coordination with transit and mobility Cabel Street providers. 64 Main Street Cycletrack, M2.6A: Work with TARC to establish regional see goal M1 Beargrass Creek Greenway: Refer to Beargrass Creek express services that are oriented around Component

improving access from far way communities to Main Street Story Avenue 64 regional assets such as the Stadium District and Mellwood Avenue Waterfront Park. Market Street Jefferson Street M2.6B: Work with existing (Zipcar) and new Parks Liberty Street carshare providers as well as developers to Muhammad Ali Boulevard Existing LouVelo Station expand access through designated parking and Existing Off-Street Paths incentives for services (reduced fees, expedited Baxter Avenue permits, etc.) Chestnut Street Existing Bike Lanes Existing Sharrows M2.6C: Provide incentives for neighborhood Broadway Potential Cycletrack/Multiuse Path carshare programs, such as reductions in parking Potential Bike Corridors requirements for new developments. 65 LouVelo Expansion Areas M2.6D: Explore dynamic mobility options for specific use cases, such as microtransit for first/ last mile access to other transit services and Objective 2.7 Enhance the cycling infrastructure M2.7C Expand the network of neighborhood- remote parking facilities, or to provide late-night in Butchertown and the eastern part of Phoenix level bike corridors and facilities to include both service or other off-peak service. Hill to improve the attractiveness of cycling and north-south and east-west streets, prioritizing the micromobility options. corridors identified in the accompanying map, and M2.6E: Explore and pilot curb management listed below. Solutions may include neighborhood technologies and approaches that can track the M2.7A: Expand the LouVelo bikeshare system scale sharrows, improved wayfinding and usage of curb space, and enable the booking, to provide improved access, particularly in signage, or bike lanes. coordination, and potentially payment of various Butchertown and Phoenix Hill where stations are curb related uses, including the loading/unloading currently sparse, as noted in the accompanying • Corridors identified in Goals M1 and M2 of passengers and deliveries, bike and scooter map. • Barret Avenue north of Broadway parking, and private vehicle parking. • Baxter Avenue between Broadway and Main Street M2.7B Create a Multiuse Path along Cabel Street • North-south corridors: Shelby Street, Campbell M2.6F: Provide adequate curb space for pick-ups toward Story Avenue that connects the Stadium Street, and Wenzel Street and drop-offs for on-demand mobility options District with Butchertown. • East-west corridors: Washington Street, Brandon Kleiko Alley, Story Avenue such as microtransit and ride-hailing services.

68 Butchertown, Phoenix Hill & NuLu Neighborhood Plan GOAL M3

Redesign and right-size intersections that hinder connectivity and safety, using traffic-calming measures and techniques.

Objective M3.1 Work with partners to audit M3.2D: Improve pedestrian and cyclist access intersection safety in known conflict points. to Waterfront Park by redesigning intersections along River Road to allow for safe north-south M3.1A: Using the Mobility Objectives Map as pedestrian and bicycle travel. Consider full reference, prioritize intersections in most need signalization or pedestrian HAWK signals, and of improvements. The intersections below were prioritize adding a marked pedestrian crossing highlighted as part of this planning process: at the existing multi-modal path on Witherspoon • Main Street and Baxter/Story Avenue Street connecting Waterfront Park with Parks (Design underway) Butchertown. • Brownsboro Road and Story Avenue Existing LouVelo Station • River Road and Frankfort Avenue M3.2E: Study the addition of pedestrian HAWK Existing Off-Street Paths • Liberty Street and Baxter Avenue signals along River Road at existing Waterfront • Baxter Avenue and Jefferson Street Existing Bike Lanes Park parking lot curb cuts, to improve north-south • Witherspoon Street and Campbell/Adams Street pedestrian crossings. Existing Sharrows • Witherspoon Street and River Road Potential Cycletrack/Multiuse Path M3.2F: Fund and implement design plans for M3.1B: In collaboration with KYTC and Metro Potential Bike Corridors right-sizing intersections identified as conflict Public Works, collect updated traffic numbers at points during this process, as noted in the Mobility LouVelo Expansion Areas identified intersections. Objectives Map and M3.1A.

Objective M3.2 Continue intersection Objective M3.3 Improve at-grade rail crossings improvements that restore an urban street grid in Butchertown, focusing on bike and pedestrian and enhance safety. safety.

M3.2A: Pilot test intersection improvements using M3.3A: Audit existing conditions to identify paint, plastic bollards, and movable planters. unmarked rail or rail spur crossings lacking Improvements may include reducing turning signage, concrete pads, or having uneven radii, adding bump-outs, or adding pedestrian pavement conditions. crossings. M3.3B: Work with rail companies to improve M3.2B: Work with KYTC to set quantifiable rail crossings with pedestrian or bicycle safety outcomes of temporary improvements to assess concerns. success. M3.3C: Ensure that at-grade rail crossings within M3.2C: Redesign the Brownsboro Road and Story the Stadium District follow best practices for Avenue intersection to slow car turning and pedestrian and bike safety, such as warning improve safety. lights, concrete pads, and nighttime lighting.

69 GOAL M4 Underpass Case Study:

Use public art, placemaking, and urban activation to improve connectivity gaps Birmingham Lights within the study area, and at significant gateways. Birmingham, Alabama

Objective M4.1 Overcome the barrier created by Objective M4.3 Connect NuLu to Butchertown and Created in 2013 by artist Bill FitzGibbons, various highway corridors. Phoenix Hill through public art. Birmingham Lights is a permanent LED lighting installation inside several viaduct near downtown. M4.1A: With support from Louisville Metro M4.3A: Pair a pilot test of the Market Street Attracting both locals and tourists during daytime Commission on Public Art, secure funding for Streetscape with placemaking elements, such as and nighttime hours, the distinctive lighting has lighting and placemaking initiatives on highway murals, sculptures, and painted bump-outs. become a popular “Instagrammable” destination. underpasses between downtown, Waterfront The lighting scheme was applied to the 14th, Park, and the study area. M4.3B: Establish an arts identity for Market 18th, 19th and 20th Streets underpasses, helping Street through painted crosswalks, murals near bridge psychological barriers between downtown M4.1B: Issue an RFP or Call for Artists to develop intersections, and creative lighting. and its surrounding neighborhoods. a kit of parts for temporary underpass activation that can be implemented within six months, Objective M4.4 Create a placemaking initiative in focusing on murals, pop-up activation, or sidewalk Phoenix Hill to enliven and activate underutilized paint. Pair with a roadway right-sizing or road diet spaces along roadways. to slow vehicular traffic and improve safety. M4.4A: Work with residents to activate M4.1C: Issue an RFP or Call for Artists to develop underutilized green spaces at intersections or a lighting strategy for underpasses that can be near roadways using public art. These spaces easily replicated. may include:

M4.1D: Work with social service partners in the • Traffic Circles along Clay Street • Pocket Parks along Hancock Street study area to provide resources and support to • Undeveloped lots on Shelby Street between transient population in underpasses. Muhammad Ali Boulevard and Jefferson Street • Chain link fencing along Medical District parking lots Objective M4.2 Reposition Branden Kleyko Alley on Clay Street as potential “outdoor art gallery.” 4.4.B: Utilize public art, streetscaping, and other M4.2A: Assess existing conditions through an design techniques to improve the attractiveness alley walk-through event that includes volunteers, of alleys for low speed uses (including walking, property owners, and local artists. cycling, and other micromobility options). M4.2B: Conduct a design charrette to re-imagine the alley space as a placemaking destination, implementing the vision over a week-long event.

M4.2C: Partner with the Butchertown Art Fair to unveil a re-imagined art gallery alley.

70 Butchertown, Phoenix Hill & NuLu Neighborhood Plan 71 BC | Beargrass Creek

A Waterway ReImagined Beargrass Creek Goals

Often discussed but rarely experienced, BC1 Restore Beargrass Creek’s stream health residents described Beargrass Creek as and natural ecology. the study area’s top hidden gem. A partially channelized stream running behind industrial, Transform the Beargrass Creek Corridor residential and commercial land uses, this BC2 into a world-class greenway that waterway has the opportunity to become the connects neighborhoods with nature. connective tissue linking Butchertown, Phoenix Hill and NuLu both with each other, and with surrounding neighborhoods. Within the last five along the Beargrass BC3 Shape development years, Beargrass Creek has been the subject Creek corridor so new buildings face and of several planning studies and charrettes that engage a revitalized waterfront. have awakened the public imagination for a continuous greenway connecting the Ohio River Create a regional vision plan for with Louisville’s urban neighborhoods. These BC4 Beargrass Creek that expands beyond this studies, which the planning team reviewed and study area and connects to Cherokee Park was influenced by, include: and the Louisville Zoo. • Three Forks Beargrass Creek Ecosystem Restoration Feasibility Study (Ongoing, Louisville MSD and the U.S. Army Corps of Engineers)

• Connecting Beargrass Creek CNU Legacy Project (2019, GSP and Biohabitats)

• Beargrass Creek Trail Conceptual Shared Use Path and Ecological Restoration Plan (2016, Louisville Metro Parks and the U.S. Army Corps of Engineers)

Our resulting section includes goals and objectives that build on the work done to date to make the Beargrass Creek vision a reality. While the bulk of these plan’s goals focus on the portion of Beargrass Creek’s South Fork between the Ohio River and Broadway, the opportunity extends far beyond this study area, as noted in the map on the following page. 72 A Regional Vision for Beargrass Creek 71

SOUTH FORK 65 MIDDLE FORK SECTION 1 SECTION 1 Waterfront to Broadway NuLu to Irish Hill

64 MIDDLE FORK SOUTH FORK SECTION 2 SECTION 2 Cave Hill to Cherokee Paristown Pointe to Highlands

SOUTH FORK SECTION 3 Highlands to Louisville Zoo

73 BC | Beargrass Creek GOALS, OBJECTIVES, AND ACTION ITEMS

GOAL BC1 GOAL BC2

Restore Beargrass Creek’s stream Transform the Beargrass Creek Corridor into a world-class greenway that connects health and natural ecology. neighborhoods with nature.

Objective BC1.1 Study the feasibility of a Objective BC2.1 Tell the story of Beargrass Creek wide trail on both the east and west banks, naturalized Beargrass Creek. to highlight the importance of wildlife/greenway integrated with the regional bike trail system. corridors in our urban neighborhoods. BC1.1A: Convene a task force representing wide BC2.2C: Work with partners to secure funding interests in the study area to establish funding BC2.1A: Host tours and education sessions for a Beargrass Creek Greenway. Funding may and organizational capacity around improvements focusing on Beargrass Creek with area experts to include local or state grants, or a Department of to Beargrass Creek. increase awareness of the creek’s significance. Transportation BUILD Grant.

BC1.1B: Conduct a Beargrass Creek Restoration BC2.1B: Host a temporary activation along the BC2.3D: Develop a tool-kit to amenitize the trail Feasibility Study that includes guidance on corridor to showcase the its hidden beauty, using with lighting, benches, trash/recycling bins, and implementable steps and preliminary estimates a strategy influenced by ReSurfaced events signage/wayfinding. of probable cost. nearby. The activation should bring people to Beargrass Creek, provide access to the water, and Objective BC2.3 Connect Beargrass Creek with Objective BC1.2 Create a more natural and show the potential impact of a greenway. its surrounding neighborhoods. healthy river environment that supports a diverse aquatic habitat and river edge. BC2.1C: Partner with Home of the Innocents, BC2.3A: With input from residents and bike Lincoln Elementary and nearby houses of advocacy organizations, identify key connections BC1.2A: Support recommendations from the worship with youth programs to use access to the between a Beargrass Creek Greenway and nearby joint MSD/Army Corp study for the ecological Beargrass Creek as an educational component. streets, parks, and communities. restoration of Beargrass Creek. BC2.1D: Create a history and art installation near BC2.3B: Work with public works to ensure future BC1.2B: In channelized segments, create a or along the creek that shares the history of this bridge work along Beargrass Creek provide naturalized creek using pools, riffles and glides. waterway and its future opportunity. pedestrian/bike access points.

BC1.2C: Stabilize and vegetate the river edge with Objective BC2.2 Create a continuous pathway on Objective BC2.4 Provide access to the water for native plant material and riparian habitat that both sides of the creek. fishing and small watercraft. supports local wildlife. BC2.2A: Establish a 25-foot easement on both BC2.4A: With input from residents and advocacy BC1.2D: Engage owners of properties with creek sides of the creek for pedestrian and bike access. organizations, identify key locations for water frontage to add trees, landscaping and remove access and parking for small watercraft users. invasive species. BC2.2B: Work with partners to conduct preliminary design concepts for a 8 to 12-foot- BC2.4B: Incentivize a local kayak and canoe rental facility within naturalized portions of the creek. 74 Butchertown, Phoenix Hill & NuLu Neighborhood Plan The Beargrass Creek Strategy: A World Class Greenway and Blueway ACTIVE AND UNIQUE ACCESS TO ACCESS TO ACTIVATION, ART, AND EXPERIENCES THE WATER NATURE PLACEMAKING

INTERCONNECTED ACCESS TO CONNECT COORDINATED WITH MEMORABLE SYSTEM NEIGHBORHOODS DESTINATIONS DEVELOPMENT IDENTITY AND BRANDING

75 BC | Beargrass Creek Overlay District Case Study: GOALS, OBJECTIVES, AND ACTION ITEMS Atlanta Beltline Atlanta, Georgia GOAL BC3 GOAL BC4 The Beltline is an initiative to add greenspace, transit, trails and redevelopment along 22 miles of abandoned rail encircling Atlanta’s urban core. Shape development along the Create a regional vision plan for The overlay district is a roughly ½ mile buffer on Beargrass Creek corridor so new Beargrass Creek that expands beyond either side of the rail corridor, following streets buildings face and engage a revitalized this study area and connects to and property lines. waterfront. Cherokee Park and the Louisville Zoo. The overlay increases density and height allowances, and incorporates new design Objective BC3.1 Collaborate with public and Objective BC4.1 Convene a Beargrass Creek standards, such as new pedestrian paths and private partners to improve underutilized Visioning and Implementation Committee to tree-lined streetscapes. The overlay includes parcels along Beargrass Creek. focus on a regional-scale system of trails and several subareas, each of which undergoes a open space along the water. separate master plan to address a redevelopment BC3.1A: Conduct a roundtable with current and open space vision. owners of property along the creek and the BC4.1A: Conduct a market study to gage the development community to discuss long-term economic development impact of implementing Property zoned R-1 (Single-family residential) development potential. recommendations from this and previous through R-5 (Two-family residential) are excluded planning studies. from the overlay’s regulations. Historic District BC3.1B: Work with MSD and Public Works to regulations or landmark status for structures are reduce the footprint of the flood zone south of BC4.1B: Conduct a single master planning study Baxter Avenue in a future redesign of the Baxter for the Beargrass Creek corridor that looks at trail nor impacted or replaced. Avenue and Liberty Street Bridge. connections, the creation of a blueway system, and integrated transit options. Objective BC3.2 Establish a Beargrass Creek Design Overlay District with design guidelines Objective BC4.2 Establish an Implementation that encourage development facing the water. Partnership to focus on Beargrass Creek.

BC3.2A: Develop a set of community goals for BC4.2A: Using 21st Century Parks as a model, how future development should address its form a non-profit agency solely dedicated to Beargrass Creek frontage, and the types and making the Beargrass Creek vision into reality. character of development desired along the water. BC4.2B: Work with Louisville Metro to transfer publicly-owned land along Beargrass Creek. BC3.2B: Conduct a public process to develop design guidelines in a Beargrass Creek Design BC4.2C: Develop a brand and identity for the Overlay regulating building heights, buffers, trail Beargrass Creek Greenway, using the Louisville and water access, and landscape/stormwater. Loop as a model.

76 Butchertown, Phoenix Hill & NuLu Neighborhood Plan Beargrass Creek Design Overlay

Waterfront Review Overlay Beargrass Creek Design Overlay District Buildings along the Beargrass Creek corridor generally turn their backs on this waterway. Potential improvements to Beargrass Creek, such as naturalized river channel and a connected greenway, have proven to catalyze private development when implemented in other cities. As such, the potential Waterfront 71 Beargrass Creek Design Overlay leverages these improvements to shape Park Waterfront future development. Using the NuLu Review Overlay District as a guide, Botanical Garden regulations may address building form and orientation, viewsheds, trail River Road access, water access, and flood mitigation measures. Its implementation will result in new development that faces the water and helps transform Beargrass Creek from a hidden gem to a regional destination.

64

Butchertown Potential Beargrass Main Street Creek Overlay NuLu Review Market Street Overlay District Frankfort Avenue Main Street Story Avenue Downtown Development Mellwood Avenue Review Overlay Market Street

Jefferson Street NuLu

Liberty Street Baxter Avenue 64 Phoenix Hill

Broadway

Baxter Avenue Broadway FEMA FLOOD ZONES

Regulated Floodway 65 Bardstown Road / Baxter Avenue 1% Chance of Annual Flood Review Overlay District 0.2% Chance of Annual Flood

77 EA | Equity and Affordability

A Community for Everyone Equity and Affordability Goals

This planning process, initiated in late 2019 and EA1 Support multiple housing types in new completed in 2020, occurred during two pivotal developments beyond traditional mixed- events: the COVID-19 global pandemic, and a use or single-family to establish multiple nationwide introspective look at longstanding price-points. issues around systemic racism and implicit bias. The discussions and conversations around these two events included an acknowledgment of the EA2 Prevent the displacement of longtime economic and health hardships disproportionally residents caused by development affecting minority and low-income populations. As pressures and the effects of gentrification, such, this section is focused on addressing some and welcome new residents of all income of the inequities brought to light from this city- groups. wide conversation. EA3 Work with local businesses to establish Even before the added economic pressure of hiring and operational policies that combat a global pandemic and its related job losses, systemic racism. this study area already faced fears of economic displacement of longtime residents, both home- owners and renters, due to gentrification. This is EA4 Focus on resident health and economic an issue facing many neighborhoods throughout wellbeing to address the inequities the country. Gentrification is defined as the heightened by the COVID-19 global buying and renovation of housing and commercial pandemic, and its long-term effects. properties in urban neighborhoods by upper- or middle-income families or individuals, raising property values but often displacing low-income families and small businesses. The dynamic development environment in the study area, which experienced development proposals for new mixed-use and multifamily prior to and during the pandemic, also may result in this type of displacement. The goals and objectives in this section are geared toward ensuring growth continues in this area, but it does so in a way that benefits people of all incomes and backgrounds.

78 Butchertown, Phoenix Hill & NuLu Neighborhood Plan Community Land Trust Case Study: Sawmill Community

GOAL EA1 Land Trust Albuquerque, New Mexico

Support multiple housing types in new developments beyond traditional mixed-use Sawmill Community Land Trust is a nonprofit or single-family to establish multiple price-points. organization building affordable housing for families at, or below, 80% of Area Median Income Objective EA1.1 Build “Missing Middle Housing” (AMI) in Albuquerque, New Mexico. Sawmill’s in underutilized or vacant lots in Phoenix Hill. Achieving Higher Density in an Urban Lot efforts are concentrated in a former industrial (50’ by 125’ - 0.14 Acres) property re-imagined into a mixed-income multi- EA1.1A: Host a developer roundtable open to generational community known as Arbolera de residents, in partnership with a local advocacy Vida (or Tree Grove of Life). group, to discuss Missing Middle housing types, and their impact on affordability. The community includes 93 homes in 27 acres of reclaimed industrial property, features various EA1.1B: Work with Louisville Metro Advanced housing types, such as single-family detached, Planning and Sustainability and Planning and 1 Unit 2 Units duplexes, townhomes and live/work flex spaces. Design to expand the definitions of dwellings in 7 du/acre 13.9 du/acre Anchored by rich park spaces with playgrounds the Land Development code to include Accessory and community amenities, Arbolera de Vida also Dwelling Units (ADU) as a way to increase density features live-work artists lofts for artists earning in single family areas. at or below 60% of AMI, and senior housing for those earning at or below 50% of AMI. EA1.1C: Work with Louisville Landbank Authority and Louisville Metro Housing to issue developer RFPs for single-lot residential developments of 4 Units 8 Units Missing Middle Housing. 27.9 du/acre 55.8 du/acre

Objective EA1.2 Attract a Community Land Trust (CLT) or nonprofit community-building entity to WHAT is Missing Middle? A range of housing types with multiple units that build new diverse housing options. are compatible in scale and form with detached EA1.2A: Work with Louisville Metro in its August single-family homes and are located in a walkable neighborhood (Source: missingmiddlehousing.com). 2020 RFP process to select a CLT, in an advocacy role for Phoenix Hill.

EA1.2B: Identify properties that are vacant or underutilized suitable for redevelopment and transfer to a CLT.

79 EA | Equity and Affordability GOALS, OBJECTIVES, AND ACTION ITEMS

GOAL EA2

Prevent the displacement of longtime residents caused by development pressures Objective EA2.3 Build on NuLu’s rich arts and and the effects of gentrification, and welcome new residents of all income groups. culture community to create an artist residency program that provides subsidized housing for Objective EA2.1 Create an affordable housing Objective EA2.2 Leverage development local artists living and working in the area. strategy that focuses on attracting mixed- momentum by working with the development EA2.3A: Work with the NuLu Business Association income developments, and retaining existing community to include affordable units. to identify arts organizations with a broad and residents. EA2.2A: Work with Louisville Metro to formalize diverse artist network. Implement the strategies for affordability requirements in development EA2.1A: EA2.3B: In partnership with a Community Land Butchertown, Phoenix Hill and NuLu outlined in proposals using public funds. Trust or local lender, issue an RFP for a non- the 2019 Housing Needs Assessment, Downtown profit organization focused on leading an artist Market Area. EA2.2B: Establish an affordability goal for Butchertown, NuLu and Phoenix Hill as a residency program, modeled after Big Car EA2.1B: Audit conditions of existing single-family percentage of total new market-rate units Collaborative in Indianapolis. residential properties, to identify properties in proposed, that recognizes the need for EA2.3C: Work with Louisville Landbank Authority need of facade improvements or significant repair. balance between addressing affordability and to transfer property suitable for future artist development costs. The goal should use a housing. EA2.1C: Create a partnership between percentage of area median income (AMI) as a key neighborhood associations, developers working metric, and rely on data from the Housing Needs EA2.3D: Establish a relationship with a local in the community, and the Louisville Metro Assessment for its analysis. lender to support housing financing and Affordable Housing Trust Fund (LAHTF) to address operations. affordable housing shortages in the community. EA2.2C: Incentivize mixed-income developments within the study area through revisions to Objective EA2.4 Encourage a short term rental Establish a liaison between neighborhood EA2.1D: the Louisville Land Development Code (LCD) policy that encourages equitable distribution of associations and the renter population, to identify that prioritize inclusionary zoning. Include a housing. renter needs and wants. requirement for a percentage of affordable units within larger residential or mixed use EA2.4A: Work with resident associations to EA2.1E: Guide owners of distressed properties developments. provide residents with resources illustrating through the process of contacting and identifying current short term rental policies and how these local available housing programs that support EA2.2D: Support creative housing solutions that affect their property. foreclosure relief and property improvements. provide affordable rental opportunities, such as modular or prefabricated housing that drive down EA2.4B: Work with Louisville Metro to express construction costs. resident concerns with current short term policies and potential improvements to the Short Term Rental Ordinance. 80 Butchertown, Phoenix Hill & NuLu Neighborhood Plan Artist Residency Case Study: Big Car Collaborative Indianapolis, Indiana Big Car Collaborative is a nonprofit art and design GOAL EA3 GOAL EA4 organization that uses culture and creativity to build community and social cohesion. As part of its mission, the non-profit offers an artist Work with local businesses to establish Focus on resident health and economic residency in the Garfield Park Neighborhood of hiring and operational policies that wellbeing to address the inequities Indianapolis. Artists of all disciplines can apply combat systemic racism. heightened by the COVID-19 pandemic, to be matched with one of five affordable homes and its long-term effects. and down payment assistance. Disciplines may include architecture, culinary arts, visual art, Objective EA3.1 Through the NuLu Business Objective EA4.1 Increase access to healthy and public art, etc. Association, set voluntary guidelines for NuLu fresh foods. retail and entertainment establishments that Artist homeowners purchase a 49% ownership address issues around systemic racism. EA4.1A: Encourage temporary or mid-term interest in the home. The selected artists, community garden uses of vacant sites, which are required to make less than 80% of EA3.1A: Through the Diversity Empowerment concentrating efforts in sites between Liberty the average Marion County income, commit to Council of the NuLu Business Association, meet Green and Phoenix Hill. working for six years in support of the community. with black and minority leaders to set road map This includes 16 hours per month on community- for council’s use of funds to support diversity in EA4.1B: Work with the Phoenix Hill Farmer’s driven projects, and opening their homes to NuLu. Market and the development community to community-wide tours and public events. identify a permanent and centrally located EA3.1B: Support minority-owned businesses outdoor pavilion for the market. The program uses previously-vacant homes to through guidance, mentorship and training. avoid displacing current residents. If the artist EA4.1C: Work with the developers to attract a moves out, the partnership buys their 49% share EA3.1C: Provide free implicit bias training to grocery co-op or small grocery store into the of the house and puts it back in the program at retail/dining establishments. community. the same cost level. Objective EA3.2 Create a task force of industrial, Objective EA4.2 Expand job opportunities for manufacturing and office employers in those affected by long-term job losses. Butchertown and Phoenix Hill to address implicit bias and inclusion in hiring and retention of EA4.2A: Work with hospitals, large employers, employees. and community leaders to pilot-test a job training or apprenticeship program for nearby residents EA3.2A: Review hiring practices to audit potential or retail/restaurant employees affected by recent instances of implicit bias. job losses.

EA3.2B: Provide free employee implicit bias EA4.2B: Work with hospitals, large employers, training and resources. and community leaders to fill hiring needs with nearby residents.

81 05 Implementation

Making it a Reality: Responsibility Matrix

Implementation Timeframes Community Partners and This plan’s objectives include specific action Agencies Involved items organized by whether these can occur The Responsibility Matrix includes potential immediately, within a year, or longer. Below, you’ll community partners and public agencies involved find how we determined whether an objective in the implementation of each action item. A falls within the following four implementation collaborative relationship between private and timeframes: public entities is essential to achieving this plan's goals and objectives. While this plan suggests the involvement of certain parties or organization, Quick Wins (We can do these NOW!) it does so with the flexibility to accommodate These action items can be completed additional collaborators. right away, at a low cost, and will have an outsized impact relative to their effort. Community Partners These implementation actors include resident groups, private business associations, employers Near-Term (6 Months to 1 Year) and businesses, and private institutions. Their Though these can be accomplished role in the implementation process will be one relatively quickly within a year, they may of advocacy and guidance, ensuring that action require some coordination, permitting, or items are followed so they reflect the interests additional engagement. of those who live, work and visit Butchertown, Phoenix Hill, and NuLu. Mid-Term (1 Year to 5 Years) These action items are feasible to Responsible Agencies implement within the next 5 years. Their The agencies listed in this portion of the intent is to be flexible, yet remain action- Responsibility Matrix include municipal oriented. departments, state agencies, and offices within the federal government. Their involvement varies with each action item and are generally Long-Term (5 to 10 Years) understood to include a leadership role in the Ambitious in scope, these action-items implementation of this plan. focus on a long-term vision for the community.

84 Butchertown, Phoenix Hill & NuLu Neighborhood Plan Quick Wins Near-Term Mid-Term Long-Term (We can do these NOW!) (6 Months to 1 Year) (1 Year to 5 Years) (5 to 10 Years)

85 LU | Land Use and Community Form Responsibility Matrix

Support residential portions of the community to enhance what makes them unique, GOAL LU1 and build on their character and livability.

Action Item Community Partners Responsible Agencies Timeframe

Objective Leverage strong resident engagement to help shape and impact future development during early design phases. LU1.1 Within each community resident association, develop a task force dedicated to Councilperson, Develop LU1.1A Neighborhood associations Quick Wins implementing this plan. Louisville Neighborhood associations, Within the resident association, host roundtable discussions with developers Councilperson, Louisville LU1.1B development partners, Urban Near-Term actively pursuing projects in the area. Forward Land Institute (ULI) Canvass existing business owners to determine if a Business Improvement NuLu Business Association, Councilperson, Louisville LU1.1C District for commercial corridors is warranted to ensure corridor Mid-Term business owners Forward improvements and ongoing maintenance. Objective Strengthen historic preservation efforts for residential portions of the study area. LU1.2 Engage the residents of Phoenix Hill to determine if more historic preservation Develop Louisville, Historic protections are desired in the residential portions of the neighborhood. Phoenix Hill Neighborhood LU1.2A Landmarks and Preservation Near-Term Options can include a local preservation district, an overlay district, individual Association Districts Commission landmarks and complexes, or something else determined from specific needs. Objective Ensure new development is compatible with the scale and form of the surrounding built environment. LU1.3 Examine the Industrial Character Area design guidelines of Butchertown to Butchertown Neighborhood LU1.3A ensure they address buffering any new or expanded industrial activity when it Association, industrial Develop Louisville Quick Wins is near residential areas. partners Examine the Butchertown local preservation district guidelines to ensure they address development along major corridors impacting residential parts of Butchertown Neighborhood LU1.3B Develop Louisville Near-Term the community, including appropriateness with regard to scale, design, and Association materials. Phoenix Hill Neighborhood Engage Phoenix Hill residents to determine if design guidelines for new LU1.3C Association, industrial Develop Louisville Mid-Term industrial activity is desired near residential portions of the neighborhood. partners

86 Butchertown, Phoenix Hill & NuLu Neighborhood Plan Responsibility Matrix

Action Item Community Partners Responsible Agencies Timeframe

Objective Invest in quality neighborhood pocket parks and open spaces that address resident needs. LU1.4 With resident input, Identify underutilized or vacant lots in Butchertown, NuLu Neighborhood associations, Develop Louisville, Louisville LU1.4A or Phoenix Hill, and develop a temporary pocket park using tactical urbanism Quick Wins NuLu Business Association Metro Parks strategies. Support programming small-scale gatherings, such as yoga classes or movie Develop Louisville, Louisville LU1.4B showings, at existing community parks, such as Rubel Park or Story Avenue Neighborhood associations Quick Wins Metro Parks Park. Work with development community to improve green spaces within Liberty Liberty Green development Louisville Metro Housing Green along Clay and Hancock Streets and transform these into amenitized LU1.4C partners, Phoenix Hill Authority, Develop Louisville, Near-Term pocket parks, maintained in partnership with a Liberty Green entity, such as a Neighborhood Association Public Works Business Improvement District. Phoenix Hill Neighborhood Create a master plan for Rubel Park that focuses on improving fencing, LU1.4D Association, Rubel Park area Louisville Metro Parks Mid-Term circulation, and nearby connections to the neighborhood. residents Work with resident associations to establish a maintenance strategy for LU1.4E Neighborhood associations Louisville Metro Parks Mid-Term existing and new open spaces within each neighborhood.

Infill vacant and underutilized properties, targeting known “gaps” and identify GOAL LU2 industrial properties that may transition into residential, mixed-use, or commercial.

Action Item Community Partners Responsible Agencies Timeframe

Objective Invest in quality neighborhood pocket parks and open spaces that address resident needs. LU2.1 Neighborhood associations, Identify industrial, manufacturing, or single-use commercial properties Councilperson, Develop LU2.1A industrial partners, Near-Term expected to transition to mixed-use or residential. Louisville, Louisville Forward development partners Undergo an area-wide rezoning of properties identified, focusing on vacant Neighborhood associations, or underutilized properties currently zoned M-2 or M-3 that are expected industrial partners, to face development pressure within the next 5 years. Work with Louisville Councilperson, Develop LU2.1B development partners, Near-Term Metro Planning and Design to determine new zoning designation, focusing on Louisville, Louisville Forward residents near adjacent encouraging mixed-use with active ground uses and office or residential. New parcels zoning designations may include EZ-1, C-2 and CM. Convert portions of the study area in the Traditional Marketplace Corridor (TMC) Form District to a new Urban Center Neighborhood Form District (UCN), as Neighborhood associations, Councilperson, Develop LU2.1C Mid-Term noted in the accompanying map, to ensure future development reflects a high- development partners Louisville, Louisville Forward quality walkable urban environment.

87 Responsibility Matrix

Action Item Community Partners Responsible Agencies Timeframe

Place sites currently within the Traditional Neighborhood Form District (TN) near NuLu and Liberty Green into a new Urban Center Neighborhood Form Neighborhood associations, Councilperson, Develop LU2.1D Mid-Term District (UCN) to promote higher intensity uses, mixed-use, and reduced/ development partners Louisville, Louisville Forward removed parking minimums. Allow for the expansion of the NuLu Review Overlay District where appropriate, Councilperson, Develop LU2.1E to ensure NuLu’s long-term vitality as this district continues to influence NuLu Business Association Long-Term Louisville, Louisville Forward development beyond its Market Street epicenter. Objective Encourage appropriate redevelopment that supports a “15-Minute City” to increase the study area’s livability. LU2.2 Partner with a developer to create a pilot project for a temporary community- Phoenix Hill Neighborhood centric use in an empty lot in Phoenix Hill near Liberty Green. The use should be Develop Louisville, Public Association, area grocers/ LU2.2A determined by residents, using the results of the community survey conducted Health and Wellness Center Quick Wins markets, Liberty Green in this process. Potential uses include a corner grocery, expansion of an existing for Health Equity development partners grocer, retail or coffee shop pop-up, or general store. Encourage the construction or adaptive-reuse “Missing Middle” Housing to Neighborhood associations, LU2.2B introduce diverse housing types into the community, such as multiplexes, Develop Louisville Mid-Term development partners fourplex apartments, courtyard apartments, townhomes, and duplexes. Stadium district development Work with the Stadium District development to express resident feedback on LU2.2C and design team, Butchertown Develop Louisville Mid-Term planned future uses, tenants and green space improvements. Neighborhood Association Objective Relocate the Louisville Metro Police Impound Lot and redevelop with uses supported by the community. LU2.3 Undergo a separate follow-up small area study to set a community-based Butchertown Neighborhood vision for the Louisville Metro Police Impound Lot. This process should include Develop Louisville, Association, Waterfront LU2.3A a community engagement component to re-imagine the site as a mixed- Louisville Forward, LMPD, Near-Term Botanical Gardens, local use development featuring open spaces, greenhouses or expansion of the Councilperson(s) developers Waterfront Botanical Gardens. Following its adoption, convert the Louisville Metro Police Impound Lot into the Butchertown Neighborhood Councilperson, Develop LU2.3B Urban Center Neighborhood Form District (UCN) to incentivize walkable and Mid-Term Association Louisville, LMPD compact redevelopment. Butchertown Neighborhood Relocate the Louisville Metro Police Impound Lot to an alternate more suitable Develop Louisville, Louisville LU2.3C Association, Greater Louisville Long-Term location outside the study area. Forward, LMPD, Metro Council Inc. (GLI) Find a development partner for the redevelopment of the Louisville Metro Butchertown Neighborhood Police Impound Lot, guided by the results of an initial community engagement Association, Waterfront Develop Louisville, Louisville LU2.3D Long-Term process, through an RFP developer selection process, and/or a partnership Botanical Gardens, local Forward with the Waterfront Botanical Gardens. developers

88 Butchertown, Phoenix Hill & NuLu Neighborhood Plan Responsibility Matrix

GOAL LU3 Promote economic development opportunities along the Broadway Corridor.

Action Item Community Partners Responsible Agencies Timeframe

Objective Support mixed-use and ground-level commercial activity along Broadway. LU3.1 In collaboration with Smoketown and Paristown Pointe neighborhood Neighborhood associations, associations, convert properties on Broadway in the Traditional Marketplace Broadway landowners and Councilperson, Develop LU3.1A Corridor (TMC) Form District to a new Urban Center Neighborhood Form District Mid-Term businesses, development Louisville (UCN) to leverage future transit improvements, remove or reduce parking partners minimums, and encourage TOD. Goodwill Industries, Phoenix Engage residents and developers to discuss long-term redevelopment of the Hill Neighborhood Association, Develop Louisville, Louisville LU3.1B Mid-Term Goodwill Property. nearby residents and property Forward owners Metropolitan Sewer District Work with MSD on future improvements to Beargrass Creek to reduce the Owners/tenants of impacted LU3.1C (MSD), U.S. Army Corps of Long-Term impact of the current floodway along the corridor. properties Engineers, Develop Louisville Objective Re-establish Broadway’s legacy as Louisville’s premier multi-modal east-west corridor. LU3.2 Historic Landmarks and Neighborhood associations, With support from Smoketown and Paristown Pointe residents, survey the Preservation Districts LU3.2A local preservation advocacy Near-Term corridor to identify structures with potential for local landmark status. Commission, Develop groups Louisville Objective Re-establish Broadway’s legacy as Louisville’s premier multi-modal east-west corridor. LU3.2 Support recommendations from the Broadway Master Plan aimed at Develop Louisville, Louisville LU3.3A transforming the corridor into a walkable premium transit corridor with land Neighborhood associations Forward, Public Works, TARC, Near-Term uses that activate the street. KYTC Following the completion of the Broadway Master Plan, determine premium Neighborhood associations, Develop Louisville, Louisville LU3.3B transit station locations and identify properties expected to redevelop within Broadway landowners and Near-Term Forward, Public Works, TARC walking distance of stations (quarter to half-mile buffer). businesses Remove parking minimums for new developments on Broadway located within LU3.3C Neighborhood associations Develop Louisville Mid-Term a half-mile of a new transit station. In collaboration with Louisville Metro Planning and Design and Louisville Neighborhood associations, Forward, identify and develop a strategy to address barriers to redevelopment Broadway landowners and Develop Louisville, Louisville LU3.3D Mid-Term near transit stations. These may include floodway issues, zoning districts businesses, development Forward unsuited for mixed-use, or lack of ownership consolidation. partners

89 Responsibility Matrix Collaborate with active industrial and manufacturing GOAL LU4 users expected to remain in the community.

Action Item Community Partners Responsible Agencies Timeframe

Objective Create a partnership between residents and large employers in the study area. LU4.1 Within each resident association, create a focus group open to representatives Neighborhood associations, LU4.1A from nearby industry to address impacts and disruptions to residential areas representatives from nearby Councilperson Quick Wins and resident concerns. industry/employers Neighborhood associations, Partner with large employers to “green up” their properties and establish better Councilperson, Public Works, representatives from nearby LU4.1B buffers. Improvements can include more street trees, large pervious areas, and Metropolitan Sewer District Near-Term industry/employers, Trees improved sidewalks. (MSD) Louisville Objective Establish channels to monitor and report industrial or large employment activity that affects residential quality of life. LU4.2 Neighborhood associations, Councilperson, Health and Identify current and potential sources of air contaminants, noise and light representatives from nearby LU4.2A Wellness, Air Pollution Control Near-Term pollution, and other nuisance activity affecting residents. industry/employers, residents District (APCD) near industrial facilities Neighborhood associations, Engage Louisville Air Pollution Control District (APCD) to ensure enforcement of representatives from nearby Air Pollution Control District LU4.2B Mid-Term regulations. industry/employers, residents (APCD), Councilperson near industrial facilities Neighborhood associations, Partner with light and heavy industrial users in the study area to determine representatives from nearby Air Pollution Control District LU4.2C action steps toward improving air quality in the area, following available local Mid-Term industry/employers, residents (APCD), Councilperson environmental programs by APCD. near industrial facilities

90 Butchertown, Phoenix Hill & NuLu Neighborhood Plan Responsibility Matrix Prioritize properties along Hancock and Clay Streets as GOAL LU5 a neighborhood-scale mixed-use spine.

Action Item Community Partners Responsible Agencies Timeframe

Objective Identify opportunity sites along Clay and Hancock Streets. LU5.1 Hospitals, University of Engage medical district representatives to establish short-term goals for green Louisville Forward, Develop LU5.1A Louisville, Phoenix Hill Near-Term improvements and long-term goals for redevelopment of surface parking lots. Louisville Neighborhood Association Hospitals, University of Louisville, Phoenix Hill Neighborhood Association, Invite area professionals or students, in addition to residents, to engage in a local design/engagement LU5.1B Develop Louisville Near-Term charrette that re-imagines these two corridors. advocates: Center for Neighborhoods, Urban Design Studio, Urban Land Institute (ULI) Objective Plan for future mixed-use, office, entertainment, and residential development opportunities. LU5.2 Identify industrial or manufacturing properties near the Stadium District that Stadium District development Louisville Forward, Develop LU5.2A Near-Term have the potential for future neighborhood-scale development. and design team, Louisville Develop Louisville, Kentucky Work with the Office of Advanced Planning and Sustainability to identify UofL Center for Environmental LU5.2B Energy and Environment Mid-Term potential brownfield sites and funding programs for cleanup. Policy and Management Cabinet, EPA Region 4 Develop temporary activation strategies for vacant sites along the corridor Hospitals, University of LU5.2C adjacent to residential areas. Potential uses include pop-up parks, expansion of Louisville, Phoenix Hill Develop Louisville Near-Term existing market/grocer, community gardens, and shipping container retail. Neighborhood Association

91 M | Mobility Responsibility Matrix

Transform major corridors into two-way streets that reflect Complete Streets GOAL M1 principles and prioritize pedestrians, cyclists and transit riders over vehicles.

Action Item Community Partners Responsible Agencies Timeframe

Objective Convert one-way pairs into walkable, multi-modal two-way streets, using the standards established in Louisville Metro's Complete Streets Ordinance. M1.1 Butchertown Neighborhood Convert East Main Street to two-way, implementing a streetscape upgrade east Association, East Main Street Public Works, Develop M1.1A Mid-Term of Clay Street and a road diet with left turn lanes. landowners, businesses and Louisville, KYTC, TARC resident groups Phoenix Hill Neighborhood Re-position Jefferson Street as a seamless transition between NuLu and Association, NuLu Business Public Works, Develop M1.1B Liberty Green by converting to two-way travel, adding traffic-calming bump- Association, Jefferson Street Mid-Term Louisville, TARC outs at the intersections between Clay Street and Baxter Avenue. landowners, businesses and resident groups Hospitals, University of Transform Liberty Street, Chestnut Street and Muhammad Ali Boulevard into Louisville, Phoenix Hill Public Works, Develop M1.1C slower two-way streets to better connect the residential hearts of Phoenix Hill Mid-Term Neighborhood Association, Louisville, TARC and Liberty Green with the medical district and downtown. Liberty Green residents KYTC, Public Works, Develop Work with KYTC to determine the feasibility of two-way conversions for Story M1.1D Neighborhood associations Louisville, Councilpersons Long-Term Avenue and Mellwood Avenue. District 4 and District 9 Support local designation for streets within the study area, to ensure Phoenix Hill Neighborhood KYTC, Public Works, Develop M1.1E Long-Term improvements reflect the priorities of residents and local businesses. Association Louisville, TARC, Metro Council Hospitals, University of Conduct a streetscape and roadway assessment for the medical district to align Public Works, Develop M1.1F Louisville, Phoenix Hill Long-Term hospital/campus needs with complete streets principles. Louisville, KYTC Neighborhood Association Butchertown Neighborhood Association, Phoenix Hill Conduct detailed analysis on the impact of expressway access and egress KYTC, Public Works, Develop Neighborhood Association, M1.1G ramps on one-way street to two-way street conversions and local area traffic Louisville, Councilpersons Long-Term NuLu Business Association, flow. District 4 and District 9 Impacted landowners and businesses

92 Butchertown, Phoenix Hill & NuLu Neighborhood Plan Responsibility Matrix

Action Item Community Partners Responsible Agencies Timeframe

Identify priority north-south one-way roadway sections that have potential Butchertown Neighborhood to support improved transit connectivity and the operations of other mobility Association, Phoenix Hill Public Works, Develop M1.1H Long-Term services if transitioned to two-way operation, particularly in the eastern part of Neighborhood Association, Louisville, TARC the neighborhood outside of the Clay Street and Hancock Street corridors. NuLu Business Association Objective Improve existing bike infrastructure to strengthen heavily used bike routes and facilities. M1.2 Butchertown Neighborhood Prior to a two-way conversion, replace the westbound bike lane on Main Street Association, East Main Street Public Works, Bike Louisville, M1.2A into a temporary two-way buffered cycletrack, reducing the roadway to three landowners, businesses Near-Term Develop Louisville, KYTC westbound lanes. and resident groups, bike advocacy organizations Extend the multi-use trail along River Road toward the east to connect to the Neighborhood associations, Public Works, Bike Louisville, M1.2B existing Beargrass Creek Greenway, improving greenway access from River impacted property owners, Long-Term Develop Louisville Road, and adding wayfinding and signage. bike advocacy organizations Objective Work with Louisville Metro and KYTC to establish a plan for a neighborhood-serving bike and pedestrian network. M1.3 Butchertown Neighborhood Association, East Main Street Create a two-way cycletrack along Main Street between Downtown and Baxter Public Works, Bike Louisville, M1.3A landowners, businesses Quick Wins Avenue, separated by ongoing traffic using planters and on-street parking. Develop Louisville, KYTC and resident groups, bike advocacy organizations Phoenix Hill Neighborhood Paired with a two-way re-striping, add bike lanes to Jefferson Street between Public Works, Bike Louisville, M1.3B Association, bike advocacy Near-Term Baxter Avenue and Downtown. Develop Louisville, KYTC organizations Work with MSD to identify flood-prone areas that will benefit from investments Metropolitan Sewer District M1.3C Neighborhood associations Near-Term in green infrastructure along roadways. (MSD), Public Works Ensure that all right-of-way improvements must include street trees in an Trees Louisville, neighborhood Develop Louisville, Public M1.3D Near-Term environment where they will survive and thrive. associations Works, KYTC, TARC TARC, Develop Louisville, M1.3E Work with TARC to upgrade bus stops along high-ridership routes. Neighborhood associations Mid-Term Public Works Objective Conduct pilot tests for improvements and implement community-driven visions for Broadway and Market Street. M1.4 Work with Public Works, KYTC and Advanced Planning and Sustainability to pair Public Works, Develop M1.4A COVID-19 related outdoor eating areas with temporary interventions that test NuLu Business Association Quick Wins Louisville, KYTC road diets or expand sidewalk areas. Louisville Downtown NuLu Business Association, Conduct a temporary intervention along Market Street using the planned Partnership (LDP), Develop M1.4B NuLu businesses and Quick Wins roadway improvements, using tactical urbanism methods. Louisville, Public Works, KYTC, stakeholders TARC

93 Responsibility Matrix

Action Item Community Partners Responsible Agencies Timeframe

Louisville Downtown NuLu Business Association, Implement the Market Street NuLu Streetscape Project and roadway Partnership (LDP), Develop M1.4C NuLu businesses and Mid-Term reconfiguration. Louisville, Public Works, KYTC, stakeholders TARC Work with medical district representatives, and the Paristown Pointe and Hospitals, neighborhood Develop Louisville, TARC, M1.4D Smoketown resident associations to implement week-long or month-long quick associations, Broadway Near-Term Public Works, KYTC wins from the Broadway Master Plan. stakeholders Hospitals, neighborhood Implement the recommended outcomes of the Broadway Master Plan within Develop Louisville, TARC, M1.4E associations, Broadway Mid-Term this plan’s study area to improve walkability, transit access and traffic-calming. Public Works, KYTC stakeholders

Create a seamless multi-modal connection between Broadway and the waterfront using a system of GOAL M2 neighborhood-scale streets and alleys.

Action Item Community Partners Responsible Agencies Timeframe

Objective Re-imagine Clay Street and Hancock Street as the study area’s main north-south corridors. M2.1 With support from resident volunteers, assess existing right-of-way conditions Develop Louisville, Public M2.1A along both corridors, identifying missing/damaged sidewalks, unmarked Neighborhood associations Quick Wins Works crossings, and gaps in lighting during evening hours. Improve streetscapes along Clay and Hancock Streets to ensure a baseline of Develop Louisville, Public M2.1B Neighborhood associations Near-Term high quality sidewalks, street trees, and marked crossings. Works Prioritize Clay Street and Hancock Street as north-south neighborhood Neighborhood associations, Develop Louisville, Public M2.1C bikeways through traffic calming, improved bike-specific wayfinding and Near-Term bike advocacy organizations Works, Bike Louisville signage, and bike safety improvements at intersections, such as bike boxes. Implement traffic-calming strategies at intersections with cross streets, prioritizing intersections with high-traffic east-west corridors. Traffic-calming Develop Louisville, Public M2.1D Neighborhood associations Mid-Term may include bump-outs, longer pedestrian crossing times, high visibility Works crosswalks, and four-way stops. Develop Louisville, Public Improve intersections with Witherspoon Street to add a north-south pedestrian Neighborhood associations, Works, Bike Louisville, M2.1E crossing connecting to the existing multiuse trail along the northernmost side Long-Term Stadium District Waterfront Development of Witherspoon Street. Corporation

94 Butchertown, Phoenix Hill & NuLu Neighborhood Plan Responsibility Matrix

Action Item Community Partners Responsible Agencies Timeframe

Objective Improve walking, biking and transit connections between Downtown, Butchertown and Waterfront Park. M2.2 Explore parking management systems, such as capacity management and Parking Authority of River City reservation systems, dynamically priced parking, and establish partnerships Stadium District, Louisville (PARC), Louisville Downtown M2.2A Quick Wins between downtown garages and the Stadium District to reduce the dependence City FC Partnership (LDP), Louisville on on-site surface or garage parking for regular events. Forward Parking Authority of River City (PARC), Louisville Downtown Work with TARC to establish event-day shuttles between downtown garages, Stadium District, Louisville M2.2B Partnership (LDP), Louisville Quick Wins NuLu and the Stadium District. City FC Forward, Transit Authority of River City (TARC) Work with TARC to restore the discontinued LouLift circulator, and explore a Neighborhood associations, Transit Authority of River City M2.2C Near-Term route extension that better serves Waterfront Park and Butchertown. NuLu Business Association (TARC), Louisville Forward Work with the Stadium District and Butchertown residents to determine event- Stadium District, Butchertown Develop Louisville, Transit M2.2D Near-Term day traffic and circulation protocols. Neighborhood Association Authority of River City (TARC) Implement planned sidewalk improvements to Frankfort Avenue between Story Public Works, Waterfront M2.2E Waterfront Botanical Gardens Near-Term Avenue and River Road. Development Corporation Waterfront Development Address micromobility access to the waterfront, by enabling closer dedicated Bike advocacy organizations, Corporation, Develop M2.2F parking for electric scooters, and working with the bike rental company to Near-Term electric scooter companies Louisville, Bike Louisville, negotiate an approach to enable LouVelo docks. LouVelo Conduct further analysis of transit connectivity (including microtransit and evelop Louisville, Bike Bike advocacy organizations, 2.2G paratransit) and needs biannually, to ensure access as conditions change, Louisville, LouVelo, Transit Mid-Term electric scooter companies particularly as demand evolves during recovery from the pandemic. Authority of River City (TARC) Objective Improve the walking and biking experience between Phoenix Hill, Liberty Green and NuLu. M2.3 Develop Louisville, Transit M2.2A Work with TARC to restore the discontinued U of L Health Campus Circulator. University of Louisville Near-Term Authority of River City (TARC) Conduct in depth audit of alleys, including capture of current condition, existing Neighborhood associations, Develop Louisville, Public M2.3B Near-Term uses, ownership and authority, as well as suitability for potential mobility uses. bike advocacy organizations Works Phoenix Hill Neighborhood Add a mid-block pedestrian crossing along Jefferson Street, between Clay Association, NuLu Business Develop Louisville, Public M2.3C and Shelby Streets, using a HAWK Signal (High Intensity Activated Crosswalk Association, nearby Near-Term Works signal). developers with active/ proposed projects Add bump-outs with stormwater features at the Liberty and Campbell Street Phoenix Hill Neighborhood Public Works, Metropolitan M2.3D Near-Term Intersection. Association Sewer District (MSD) 95 Responsibility Matrix

Action Item Community Partners Responsible Agencies Timeframe

Work with Liberty Green developers to fill in a sidewalk gap along the west side M2.3E Liberty Green developers Public Works Mid-Term of Shelby Street, between Muhammad Ali Boulevard and Jefferson Street. Target Wenzel, Campbell and Shelby Streets between Marshall Street and Main Neighborhood associations, M2.3F Street as high priorities for adding street trees, due to a known “Severe Heat Develop Louisville Mid-Term Trees Louisville Area” in the urban heat island. Work with partners to add street trees to study area streets south of Main Neighborhood associations, Develop Louisville, Public M2.3G Mid-Term Street. Trees Louisville Works, KYTC Use traffic calming and bike-specific signage/wayfinding to create a network Neighborhood associations, Develop Louisville, Public M2.3H of low-stress north-south streets suitable for cyclists and micromobility users. Long-Term bike advocacy organizations Works, Bike Louisville These streets include Shelby, Campbell and Wenzel Streets. Objective Restore the street grid where connectivity is hindered. M2.4 Re-open the vacated portion of Shelby Street between Madison Street and Neighborhood associations, Louisville Forward, Public M2.4A Long-Term Muhammad Ali Boulevard to vehicular traffic. owners of impacted parcels Works, Develop Louisville Re-open Madison Street between Clay Street and Shelby Street using shared Neighborhood associations, Louisville Forward, Public M2.4B Long-Term street principles that prioritize pedestrians/cyclists. owners of impacted parcels Works, Develop Louisville In tandem with future development along the Beargrass Creek corridor, work Neighborhood associations, Louisville Forward, Public M2.4C with KYTC to redesign or re-align the Chestnut Street Connector into a corridor Long-Term owners of impacted parcels Works, Develop Louisville that can support active-ground level uses. Objective Build a network of complete streets within and around the Stadium District. M2.5 Work with Stadium District developers to improve streetscapes in district- Stadium District, Butchertown Develop Louisville, Public M2.5A Near-Term adjacent streets as development occurs, following Complete Streets principles. Neighborhood Association Works Reposition Campbell Street and Cabel Street as the main connections between Butchertown’s residential heart and the Stadium District, upgrading sidewalks, Stadium District, Butchertown Develop Louisville, Public M2.5B Mid-Term pedestrian crossings, and adding street trees, using the streetscape along Neighborhood Association Works Cabel Street along Lynn Family Stadium as a benchmark to follow. Transform Water Street between Campbell Street and Shelby Street into a complete street, to restore its status as a public through-street. Though public Owners of adjacent parcels, Develop Louisville, Public M2.5C Right-of-Way, Water Street currently acts as a de facto internal drive. The Stadium District, Butchertown Long-Term Works addition of curbs, sidewalks and street trees will make this connection feel like Neighborhood Association a public street once again. Work with land-owners of adjacent parcels to re-establish the Water Street Owners of impacted parcels, Develop Louisville, Public M2.5D connection, between Shelby and Clay Streets, within Louisville Metro’s right-of- Stadium District, Butchertown Long-Term Works way. New streetscape should include curbs, sidewalks/verges, and street trees. Neighborhood Association

96 Butchertown, Phoenix Hill & NuLu Neighborhood Plan Responsibility Matrix

Action Item Community Partners Responsible Agencies Timeframe

Owners of adjacent parcels, Improve the Washington Street streetscape between Cabel Street and Johnson Develop Louisville, Public M2.5E Butchertown Neighborhood Long-Term Street Works Association Objective Improve multimodal connections through coordination with transit and mobility providers. M2.6 Work with TARC to establish regional express services that are oriented around Stadium District, regional TARC, Develop Louisville, M2.6.A improving access from far way communities to regional assets such as the destinations, NuLu Business Waterfront Development Near-Term Stadium District and Waterfront Park. Association, Hospitals Corporation Work with existing (Zipcar) and new carshare providers as well as developers Carshare companies and Louisville Forward, Develop M2.6.B to expand access through designated parking and incentives for services developers, residents groups, Louisville, Louisville Mid-Term (reduced fees, expedited permits, etc.) study area destinations Downtown Partnership Louisville Forward, Develop Provide incentives for neighborhood carshare programs, such as reductions in Developers, neighborhood M2.6.C Louisville, Louisville Quick Wins parking requirements for new developments. associations Downtown Partnership (LDP) Explore dynamic mobility options for specific use cases, such as microtransit TARC, Louisville Forward, M2.6.D for first/ last mile access to other transit services and remote parking facilities, Neighborhood Associations Mid-Term Develop Louisville or to provide late-night service or other off-peak service. Explore and pilot curb management technologies and approaches that can track the usage of curb space, and enable the booking, coordination, and NuLu Business Association, Public Works, KYTC, Develop M2.6.E potentially payment of various curb related uses, including the loading/ Hospitals, neighborhood Long-Term Louisville, Councilperson unloading of passengers and deliveries, bike and scooter parking, and private associations vehicle parking. NuLu Business Association, TARC, Public Works, Provide adequate curb space for pick-ups and drop-offs for on-demand mobility M2.6.F Hospitals, neighborhood KYTC, Develop Louisville, Quick Wins options such as microtransit and ride-hailing services. associations Councilperson Objective Enhance the cycling infrastructure in Butchertown and the eastern part of Phoenix Hill to improve the attractiveness of cycling and micromobility options. M2.7 Expand the LouVelo bikeshare system to provide improved access, particularly Neighborhood Associations, LouVelo, Develop Louisville, M2.7A in Butchertown and Phoenix Hill where stations are currently sparse, as noted Quick Wins bike advocacy groups Councilperson in the accompanying map. Create a Multiuse Path along Cabel Street toward Story Avenue that connects Stadium District, Butchertown Public Works, KYTC, Develop M2.7B Near-Term the Stadium District with Butchertown. Neighborhood Association Louisville, Councilperson Expand the network of neighborhood-level bike corridors and facilities to Neighborhood Associations, include both north-south and east-west streets, prioritizing the corridors Public Works, KYTC, Develop M2.7C impacted businesses and Long-Term identified in the accompanying map, and listed below. Solutions may include Louisville, Councilperson landowners neighborhood scale sharrows, improved wayfinding and signage, or bike lanes.

97 Responsibility Matrix

Redesign and right-size intersections that hinder connectivity and safety, using traffic-calming GOAL M3 measures and techniques.

Action Item Community Partners Responsible Agencies Timeframe

Objective Work with partners to audit intersection safety in known conflict points. M3.1 Using the Mobility Objectives Map as reference, prioritize intersections in most Butchertown Neighborhood Develop Louisville, Public M3.1A Near-Term need of improvements. Association Works, KYTC In collaboration with KYTC and Metro Public Works, collect updated traffic Butchertown Neighborhood M3.1B Public Works, KYTC Near-Term numbers at identified intersections. Association Objective Continue intersection improvements that restore an urban street grid and enhance safety. M3.2 Butchertown Neighborhood Pilot test intersection improvements using paint, plastic bollards, and movable Association, nonprofits Develop Louisville, Public M3.2A planters. Improvements may include reducing turning radii, adding bump-outs, Quick Wins with temporary activation Works, KYTC or adding pedestrian crossings. experience Work with KYTC to set quantifiable outcomes of temporary improvements to Butchertown Neighborhood Develop Louisville, Public M3.2B Near-Term assess success. Association Works, KYTC Redesign the Brownsboro Road and Story Avenue intersection to slow car Butchertown Neighborhood Develop Louisville, Public M3.2C Near-Term turning and improve safety. Association Works, KYTC, Councilperson Improve pedestrian and cyclist access to Waterfront Park by redesigning intersections along River Road to allow for safe north-south pedestrian and Butchertown Neighborhood Develop Louisville, M3.2D bicycle travel. Consider full signalization or pedestrian HAWK signals, and Association, Waterfront Public Works, Waterfront Mid-Term prioritize adding a marked pedestrian crossing at the existing multi-modal path Botanical Gardens Development Corporation on Witherspoon Street connecting Waterfront Park with Butchertown. Study the addition of pedestrian HAWK signals along River Road at existing Butchertown Neighborhood Develop Louisville, M3.2E Waterfront Park parking lot curb cuts, to improve north-south pedestrian Association, Waterfront Public Works, Waterfront Mid-Term crossings. Botanical Gardens Development Corporation Fund and implement design plans for right-sizing intersections identified as Develop Louisville, Public M3.2F conflict points during this process, as noted in the Mobility Objectives Map and Neighborhood associations Long-Term Works, KYTC M3.1A.

98 Responsibility Matrix

Action Item Community Partners Responsible Agencies Timeframe

Objective Improve at-grade rail crossings in Butchertown, focusing on bike and pedestrian safety. M3.3 Audit existing conditions to identify unmarked rail or rail spur crossings lacking Neighborhood associations, Develop Louisville, Public M3.3A Near-Term signage, concrete pads, or having uneven pavement conditions. rail companies Works, KYTC Work with rail companies to improve rail crossings with pedestrian or bicycle Neighborhood associations, Develop Louisville, Public M3.3B Mid-Term safety concerns. rail companies Works, KYTC Ensure that at-grade rail crossings within the Stadium District follow best Stadium District, rail Develop Louisville, Public M3.3C practices for pedestrian and bike safety, such as warning lights, concrete pads, companies, Butchertown Long-Term Works, KYTC and nighttime lighting. Neighborhood Association

Use public art, placemaking, and urban activation to improve connectivity gaps within the study area, GOAL M4 and at significant gateways.

Action Item Community Partners Responsible Agencies Timeframe

Objective Overcome the barrier created by various highway corridors. M4.1 Louisville Downtown With support from Louisville Metro Commission on Public Art, secure funding Partnership (LDP), Butchertown Neighborhood M4.1A for lighting and placemaking initiatives on highway underpasses between Commission on Public Art, Quick Wins Association downtown, Waterfront Park, and the study area. Develop Louisville, KYTC, Public Works, Louisville Downtown Issue an RFP or Call for Artists to develop a kit of parts for temporary Neighborhood associations, Partnership (LDP), underpass activation that can be implemented within 6 months, focusing on M4.1B local artists Commission on Public Art, Near-Term murals, pop-up activation, or sidewalk paint. Pair with a roadway right-sizing or Develop Louisville, KYTC, road diet to slow vehicular traffic and improve safety. Public Works Louisville Downtown Partnership (LDP), Issue an RFP or Call for Artists to develop a lighting strategy for underpasses Neighborhood associations, M4.1C Commission on Public Art, Near-Term that can be easily replicated. local artists Develop Louisville, KYTC, Public Works

99 Responsibility Matrix

Action Item Community Partners Responsible Agencies Timeframe

Wayside Christian Mission, Work with social service partners in the study area to provide resources and churches and faith-based Homeless and Housing M4.1C Near-Term support to transient population in underpasses. nonprofits, neighborhood Services associations Objective Reposition Branden Kleyko Alley as potential “outdoor art gallery.” M4.2 Assess existing conditions through an alley walk-through event that includes Butchertown Neighborhood Develop Louisville, Public M4.2A Near-Term volunteers, property owners, and local artists. Association, local artists Works Develop Louisville, Public Conduct a design charrette to re-imagine the alley space as a placemaking Butchertown Neighborhood Works, Commission on Public M4.2B Near-Term destination, implementing the vision over a week-long event. Association Art, Solid Waste Management Services Butchertown Neighborhood Develop Louisville, Public Association, local nonprofits M4.2C Partner with the Butchertown Art Fair to unveil a re-imagined art gallery alley. Works, Commission on Public Mid-Term with experience in temporary Art activation Objective Connect NuLu to Butchertown and Phoenix Hill through public art. M4.3 Commission on Public Art, Pair a pilot test of the Market Street Streetscape with placemaking elements, M4.3A NuLu Business Association Develop Louisville, Public Quick Wins such as murals, sculptures, and painted bump-outs. Works Commission on Public Art, Establish an arts identity for Market Street through painted crosswalks, murals M4.3B NuLu Business Association Develop Louisville, Public Mid-Term near intersections, and creative lighting. Works Objective Create a placemaking initiative in Phoenix Hill to enliven and activate underutilized spaces along roadways. M4.4 Commission on Public Art, Work with residents to activate underutilized green spaces at intersections or Phoenix Hill Neighborhood M4.4A Develop Louisville, Public Long-Term near roadways using public art. Association Works Utilize public art, streetscaping, and other design techniques to improve the Neighborhood associations, Develop Louisville, Public M4.4B attractiveness of alleys for low speed uses (including walking, cycling, and Long-Term bike advocacy organizations Works other micromobility options).

100 Butchertown, Phoenix Hill & NuLu Neighborhood Plan PAGE INTENTIONALLY LEFT BLANK

101 Responsibility Matrix BC | Beargrass Creek Responsibility Matrix

GOAL BC1 Restore Beargrass Creek’s stream health and natural ecology.

Action Item Community Partners Responsible Agencies Timeframe

Objective Study the feasibility of a naturalized Beargrass Creek. BC1.1 Beargrass Creek Task Force, Louisville Forward, Convene a task force representing wide interests in the study area to establish neighborhood associations, Metropolitan Sewer District BC1.1A Near-Term funding and organizational capacity around improvements to Beargrass Creek. businesses/landowners along (MSD), U.S. Army Corps of corridor Engineers Louisville Forward, Conduct a Beargrass Creek Restoration Feasibility Study that includes guidance Beargrass Creek Task Force, Metropolitan Sewer District BC1.1B Mid-Term on implementable steps and preliminary estimates of probable cost. neighborhood associations (MSD), U.S. Army Corps of Engineers Objective Create a more natural and healthy river environment that supports a diverse aquatic habitat and river edge. BC1.2 Louisville Forward, Support recommendations from the joint MSD/U.S. Army Corp study for the Metropolitan Sewer District BC1.2A Neighborhood associations Near-Term ecological restoration of Beargrass Creek. (MSD), U.S. Army Corps of Engineers Local biodiversity experts, Metropolitan Sewer District In channelized segments, create a naturalized creek using pools, riffles and BC1.2B University of Louisville, (MSD), U.S. Army Corps of Mid-Term glides. Kentucky Waterways Alliance Engineers Local biodiversity experts, Metropolitan Sewer District Stabilize and vegetate the river edge with native plant material and riparian BC1.2C University of Louisville, (MSD), U.S. Army Corps of Long-Term habitat that supports local wildlife. Kentucky Waterways Alliance Engineers Engage owners of properties with creek frontage to add trees, landscaping and Owners of impacted parcels, Develop Louisville, Louisville BC1.2D Long-Term remove invasive species. neighborhood associations Forward, Metro Parks

102 Butchertown, Phoenix Hill & NuLu Neighborhood Plan Responsibility Matrix

Transform the Beargrass Creek Corridor into a world-class greenway that connects GOAL BC2 neighborhoods with nature.

Action Item Community Partners Responsible Agencies Timeframe

Objective Tell the story of Beargrass Creek to highlight the importance of wildlife/greenway corridors in our urban neighborhoods. BC2.1 Neighborhood associations, Host tours and education sessions focusing on Beargrass Creek with area local historians, local Louisville Forward, BC2.1A Quick Wins experts to increase awareness of the creek’s significance. nonprofits with youth councilperson education experience Host a temporary activation along the corridor to showcase the its hidden Neighborhood associations, Commission on Public Art, beauty, using a strategy influenced by ReSurfaced events nearby. The activation local artists, local nonprofits BC2.1B Louisville Forward, Develop Quick Wins should bring people to Beargrass Creek, provide access to the water, and show with temporary activation Louisville the potential impact of a greenway. experience Partner with Home of the Innocents, Lincoln Elementary and nearby houses JCPS, Home of the Innocents, BC2.1C of worship with youth programs to use access to the Beargrass Creek as an Louisville Forward Near-Term nearby faith-based institutions educational component. Commission on Public Art, Create a history and art installation near or along the creek that shares the Neighborhood associations, BC2.1D Louisville Forward, Develop Near-Term history of this waterway and its future opportunity. local artists Louisville, councilpersons Objective Create a continuous pathway on both sides of the creek. BC2.2 Neighborhood associations, Establish a 25-foot easement on both sides of the creek for pedestrian and bike Develop Louisville, Metro BC2.2A owners of impacted or Near-Term access. Council adjacent parcels Beargrass Creek Task Force, Develop Louisville, Work with partners to conduct preliminary design concepts for a 8 to 12-foot- Neighborhood associations, Metropolitan Sewer District BC2.2B wide trail on both the east and west banks, integrated with the regional bike Mid-Term owners of impacted or (MSD), U.S. Army Corps of trail system. adjacent parcels Engineers Louisville Forward, Develop Work with partners to secure funding for a Beargrass Creek Greenway. Funding Beargrass Creek Task Force, Louisville, councilperson, BC2.2C may include local or state grants, or a Department of Transportation BUILD Neighborhood associations, Public Works, Metropolitan Long-Term Grant. owners of impacted parcels Sewer District (MSD), U.S. Army Corps of Engineers

103 Responsibility Matrix

Action Item Community Partners Responsible Agencies Timeframe

Develop a tool-kit to amenitize the trail with lighting, benches, trash/recycling Beargrass Creek Task Force, Develop Louisville, Bike BC2.3D Long-Term bins, and signage/wayfinding. neighborhood associations Louisville Objective Connect Beargrass Creek with its surrounding neighborhoods. BC2.3 With input from residents and bike advocacy organizations, identify key Neighborhood associations, Develop Louisville, Bike BC2.3A connections between a Beargrass Creek Greenway and nearby streets, parks, Near-Term bike advocacy organizations Louisville, Public Works and communities. Work with public works to ensure future bridge work along Beargrass Creek Neighborhood associations, Public Works, Develop BC2.3B Mid-Term provide pedestrian/bike access points. bike advocacy organizations Louisville, Bike Louisville Objective Provide access to the water for fishing and small watercraft. BC2.4 Neighborhood associations, With input from residents and advocacy organizations, identify key locations for Develop Louisville, Metro BC2.4A watercraft advocacy Near-Term water access and parking for small watercraft users. Parks organizations Incentivize a local kayak and canoe rental facility within naturalized portions of Louisville Forward, Metro BC2.4B Beargrass Creek Task Force Mid-Term the creek. Parks

Shape development along the Beargrass Creek corridor so new GOAL BC3 buildings face and engage a revitalized waterfront.

Action Item Community Partners Responsible Agencies Timeframe

Objective Collaborate with public and private partners to improve underutilized parcels along Beargrass Creek. BC3.1 Beargrass Creek Task Force, neighborhood associations, Conduct a roundtable with current owners of property along the creek and the BC3.1A owners of parcels along Louisville Forward Near-Term development community to discuss long-term development potential. Beargrass Creek, Urban Land Institute (ULI) Develop Louisville, Work with MSD and Public Works to reduce the footprint of the flood zone south Metropolitan Sewer District BC3.1B of Baxter Avenue in a future redesign of the Baxter Avenue and Liberty Street Neighborhood associations Mid-Term (MSD), U.S. Army Corps of Bridge. Engineers

104 Butchertown, Phoenix Hill & NuLu Neighborhood Plan Responsibility Matrix

Action Item Community Partners Responsible Agencies Timeframe

Objective Establish a Beargrass Creek Design Overlay District with design guidelines that encourage development facing the water. BC3.2 Beargrass Creek Task Force, Develop a set of community goals for how future development should address neighborhood associations, BC3.2A its Beargrass Creek frontage, and the types and character of development owners of parcels along Develop Louisville Near-Term desired along the water. Beargrass Creek, Urban Land Institute (ULI) Conduct a public process to develop design guidelines in a Beargrass Creek Neighborhood associations, BC3.2B Design Overlay regulating building heights, buffers, trail and water access, and owners of parcels along Develop Louisville Mid-Term landscape/stormwater. Beargrass Creek,

Create a regional vision plan for Beargrass Creek that expands beyond this GOAL BC4 study area and connects to Cherokee Park and the Louisville Zoo.

Action Item Community Partners Responsible Agencies Timeframe

Objective Convene a Beargrass Creek Visioning and Implementation Committee to focus on a regional-scale system of trails and open space along the water. BC4.1 Conduct a market study to gage the economic development impact of Beargrass Creek Task Force, BC4.1A Louisville Forward Near-Term implementing recommendations from this and previous planning studies. local developers Beargrass Creek Task Force, Develop Louisville, Conduct a single master planning study for the Beargrass Creek corridor that neighborhood associations, Metropolitan Sewer District BC4.1B looks at trail connections, the creation of a blueway system, and integrated Near-Term owners of parcels along (MSD), U.S. Army Corps of transit options. Beargrass Creek Engineers, TARC Objective Establish an Implementation Partnership to focus on Beargrass Creek. BC4.2 Using 21st Century Parks as a model, form a non-profit agency solely dedicated BC4.2A Beargrass Creek Task Force Louisville Forward Near-Term to making the Beargrass Creek vision into reality. Neighborhood associations, Work with Louisville Metro to transfer publicly-owned land along Beargrass BC4.2B owners of parcels along Louisville Forward Mid-Term Creek. Beargrass Creek Develop a brand and identity for the Beargrass Creek Greenway, using the Louisville Forward, Bike BC4.2C Beargrass Creek Task Force Long-Term Louisville Loop as a model. Louisville

105 Responsibility Matrix EA | Equity and Affordability Responsibility Matrix

Support multiple housing types in new developments beyond traditional mixed-use or single-family to GOAL EA1 establish multiple price-points.

Action Item Community Partners Responsible Agencies Timeframe

Objective Build “Missing Middle Housing” in underutilized or vacant lots in Phoenix Hill. EA1.1 Host a developer roundtable open to residents, in partnership with a local Neighborhood associations, Louisville Forward, Housing EA1.1A advocacy group, to discuss Missing Middle housing types, and their impact on Near-Term local developers and Community Development affordability. Work with Louisville Metro Advanced Planning and Sustainability and Planning and Design to expand the definitions of dwellings in the Land Development code EA1.1B Neighborhood associations Develop Louisville Near-Term to include Accessory Dwelling Units (ADU) as a way to increase density in single family areas. Work with Louisville Landbank Authority and Louisville Metro Housing to issue Neighborhood associations, EA1.1C developer RFPs for single-lot residential developments of Missing Middle Develop Louisville Mid-Term local developers Housing. Objective Attract a Community Land Trust (CLT) or nonprofit community-building entity to build new diverse housing options. EA1.2 Work with Louisville Metro in its August 2020 RFP process to select a CLT, in an Louisville Forward, Housing EA1.2A Neighborhood associations Near-Term advocacy role for Phoenix Hill. and Community Development Identify properties that are vacant or underutilized suitable for redevelopment Louisville Forward, Housing EA1.2B Neighborhood associations Mid-Term and transfer to a CLT. and Community Development

106 Butchertown, Phoenix Hill & NuLu Neighborhood Plan Responsibility Matrix

Prevent the displacement of longtime residents caused by development pressures GOAL EA2 and the effects of gentrification, and welcome new residents of all income groups.

Action Item Community Partners Responsible Agencies Timeframe

Objective Create an affordable housing strategy that focuses on attracting mixed-income developments, and retaining existing residents. EA2.1 Implement the strategies for Butchertown, Phoenix Hill and NuLu outlined in Housing and Community Near to Long- EA2.1A Neighborhood associations the 2019 Housing Needs Assessment, Downtown Market Area. Development Term Audit conditions of existing single-family residential properties, to identify Neighborhood associations, Codes and Regulations EA2.1B Near-Term properties in need of facade improvements or significant repair. housing advocacy groups Property Maintenance Division Create a partnership between neighborhood associations, developers working Neighborhood associations, Affordable Housing Trust EA2.1C in the community, and the Louisville Metro Affordable Housing Trust Fund housing advocacy groups, Fund (LAHTF), Housing and Near-Term (LAHTF) to address affordable housing shortages in the community. local developers Community Development Establish a liaison between neighborhood associations and the renter EA2.1D Neighborhood associations Louisville Forward Near-Term population, to identify renter needs and wants. Guide owners of distressed properties through the process of contacting and Housing and Community EA2.1E identifying local available housing programs that support foreclosure relief and Neighborhood associations Near-Term Development property improvements. Objective Leverage development momentum by working with the development community to include affordable units. EA2.2 Work with Louisville Metro to formalize affordability requirements in Housing advocacy groups, Louisville Forward, Metro EA2.2A Near-Term development proposals using public funds. local developers Council Establish an affordability goal for Butchertown, NuLu and Phoenix Hill as a percentage of total new market-rate units proposed, that recognizes the need Neighborhood associations, Louisville Forward, Housing EA2.2B for balance between addressing affordability and development costs. The goal housing advocacy groups, and Community Development, Mid-Term should use a percentage of area median income (AMI) as a key metric, and rely local developers Office of Equity on data from the Housing Needs Assessment for its analysis. Incentivize mixed-income developments within the study area through revisions Neighborhood associations, to the Louisville Land Development Code (LCD) that prioritize inclusionary EA2.2C housing advocacy groups, Develop Louisville Mid-Term zoning. Include a requirement for a percentage of affordable units within larger local developers residential or mixed use developments. Support creative housing solutions that provide affordable rental opportunities, EA2.2D Local developers Louisville Forward Long-Term such as modular or prefabricated housing that drive down construction costs.

107 Responsibility Matrix

Action Item Community Partners Responsible Agencies Timeframe

Objective Build on NuLu’s rich arts and culture community to create an artist residency program that provides subsidized housing for local artists living and working in EA2.3 the area. Work with the NuLu Business Association to identify arts organizations with a NuLu Business Association, Louisville Forward, EA2.3A Near-Term broad and diverse artist network. local artists Commission on Public Art In partnership with a Community Land Trust or local lender, issue an RFP for Louisville Forward, Housing Local Community Land Trust EA2.3B a non-profit organization focused on leading an artist residency program, and Community Development, Mid-Term (CLT) or lender, local artists modeled after Big Car Collaborative in Indianapolis. Commission on Public Art Louisville Forward, Housing Work with Louisville Landbank Authority to transfer property suitable for future Local Community Land Trust EA2.3C and Community Development, Long-Term artist housing. (CLT) or lender, local artists Metro Council Louisville Forward, Housing Establish a relationship with a local lender to support housing financing and Local Community Land Trust EA2.3D and Community Development, Long-Term operations. (CLT) or lender, local artists Office of Equity Objective Encourage a short term rental policy that encourages equitable distribution of housing. EA2.4 Work with resident associations to provide residents with resources illustrating Develop Louisville, EA2.4A Neighborhood associations Near-Term current short term rental policies and how these affect their property. councilperson Work with Louisville Metro to express resident concerns with current short Develop Louisville, EA2.4B Neighborhood associations Near-Term term policies and potential improvements to the Short Term Rental Ordinance. councilperson

Work with local businesses to establish hiring and operational policies GOAL EA3 that combat systemic racism.

Action Item Community Partners Responsible Agencies Timeframe

Objective Through the NuLu Business Association, set voluntary guidelines for NuLu retail and entertainment establishments that address issues around systemic EA3.1 racism. Through the Diversity Empowerment Council of the NuLu Business Association, EA3.1A meet with black and minority leaders to set road map for council’s use of funds NuLu Business Association Office of Equity Quick Wins to support diversity in NuLu. NuLu Business Association, Support minority-owned businesses through guidance, mentorship and EA3.1B area employers and Office of Equity Near-Term training. businesses EA3.1C Provide free implicit bias training to retail/dining establishments. NuLu Business Association Office of Equity Near-Term

108 Butchertown, Phoenix Hill & NuLu Neighborhood Plan Responsibility Matrix

Action Item Community Partners Responsible Agencies Timeframe

Objective Create a task force of industrial, manufacturing and office employers in Butchertown and Phoenix Hill to address implicit bias and inclusion in hiring and EA3.2 retention of employees. NuLu Business Association, EA3.2A Review hiring practices to audit potential instances of implicit bias. area employers and Office of Equity Near-Term businesses NuLu Business Association, EA3.2B Provide free employee implicit bias training and resources. area employers and Office of Equity Near-Term businesses

Focus on resident health and economic wellbeing to address the inequities GOAL EA4 heightened by the COVID-19 pandemic, and its long-term effects.

Action Item Community Partners Responsible Agencies Timeframe

Objective Increase access to healthy and fresh foods. EA4.1 Liberty Green developers, Encourage temporary or mid-term community garden uses of vacant sites, Develop Louisville, Metro EA4.1A local fresh foods advocacy Quick Wins concentrating efforts in sites between Liberty Green and Phoenix Hill. Housing Authority organizations Work with the Phoenix Hill Farmer’s Market and the development community to Phoenix Hill Farmers Market, Louisville Forward, Public EA4.1B Mid-Term identify a permanent and centrally located outdoor pavilion for the market. local developers Health and Wellness Work with the developers to attract a grocery co-op or small grocery store into Local developers, local fresh Louisville Forward, Public EA4.1C Long-Term the community. foods advocacy organizations Health and Wellness Objective Expand job opportunities for those affected by long-term job losses. EA4.2 Work with hospitals, large employers, and community leaders to pilot-test a job Hospitals, employers, EA4.2A training or apprenticeship program for nearby residents or retail/restaurant neighborhood associations, Louisville Forward Mid-Term employees affected by recent job losses. NuLu Business Association Work with hospitals, large employers, and community leaders to fill hiring Hospitals, employers, EA4.2B Louisville Forward Long-Term needs with nearby residents. neighborhood associations

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