March 2021 | Louisville, KY Acknowledgments

March 2021 | Louisville, KY Acknowledgments Project Leadership Neighborhood Advisory Group Mayor Greg Fisher Andy Blieden Butchertown Market Lee Weyland Barbara Sexton Smith Weyland Ventures Louisville Metro Council District 4 John Hollenbach Louisville City FC Pete Charboneau Bill Hollander Swift Pork Company Louisville Metro Council District 9 Nick Johnson Resident Michael Ice Butchertown Neighborhood Association Lincoln Elementary Performing Arts School Kasey Maier Kristi Ashby Project Team Waterfront Botanical Gardens Resident Phoenix Hill Neighborhood Association Gretchen Milliken, AIA, Director Randy Webber Office of Advanced Planning and Sustainability Wayside Christian Mission Bill Marz Home of the Innocents Michael King, Urban Planner Camilla Schroeder Office of Advanced Planning and Sustainability Advance Ready Mix Concrete Rachel Casey, Urban Planner Matthew Ayers Office of Advanced Planning and Sustainability Norton Healthcare Savannah Darr, Planning & Design Coordinator Rev. David G. Sánchez Office of Advanced Planning and Sustainability Saint Joseph Church Chris French, Planning Supervisor Office of Advanced Planning and Sustainability Consultant Team 2 Butchertown, Phoenix Hill & NuLu Neighborhood Plan Contents Executive Summary ES Page 4 Introduction 01 Page 6 Inventory of Existing Conditions 02 Page 18 Community Vision 03 Page 34 Plan Components 04 Page 46 Implementation 05 Page 82 Multi-Modal Connectivity Analysis AP Appendix: Separate Document 3 400 55 360 30 Online Public Public Residents Executive Summary Survey Meeting Meeting Canvassed A Vision for Butchertown, Responses Attendants Comments Phoenix Hill and NuLu This plan sets a vision for three vibrant communities in the heart of Louisville — Butchertown, Phoenix Hill, and NuLu. In the last decade, the area has experienced Vision Statement & Our Key Findings significant growth and investments, with the opening of new restaurants, breweries, a soccer stadium, and a botanical garden. With more developments in the pipeline and a growing resident and employee population, this plan comes at the right time to influence and shape the next ten years of development and growth. Continue to Promote a green With a public process started prior to the COVID-19 pandemic, this plan’s be authentic neighborhood and engagement included a public meeting that resulted in more than 360 comments/ and unique Beargrass Creek ideas, an online survey with 400 responses, and door-to-door canvassing that reached more than 30 residents. Following the pandemic, the planning team Butchertown, Phoenix Hill and NuLu are historic, adjusted the engagement strategy to focus on online meetings with an engaged energetic, and resilient urban communities Neighborhood Advisory Group representing residents, business owners, and community leaders. This engagement revealed a desire for a walkable and well- located in the heart of Louisville, where smart connected neighborhood, responsible and sustainable growth, and a renewed growth supports an environment for everyone to focus on transforming Beargrass Creek. succeed. This plan’s overarching goal is to anticipate growth and develop a proactive approach in which new developments benefit new and existing residents of all socioeconomic groups. As such, the plan: • Identifies opportunity sites along key corridors or near destinations that are expected to re-develop and recommends zoning and form district updates to incentivize walkable and compact developments. Guide growth Improve Be welcoming • Sets a connectivity framework based on converting one-way pairs into two-way complete to support connections to all families streets, and right-sizing intersections to encourage a walkable and bikeable community. livability for all modes and individuals • Transforms existing barriers into gateways that feature the community’s sense of identity with murals and creative lighting. • Sets an implementable vision for a long-imagined Beargrass Creek Greenway that includes open space and new development facing the creek. These recommendations aim to create a 15-minute community, accessible for 81% 68% 55% residents of all income groups and ages. Implementation strategies empower of residents would of residents of residents moved like to see a grocery think recent to the study area what is already an active and engaged network of residents, business owners, and store developments have within the last 5 leaders to build a more livable and resilient community improved quality years 4 of life LU1 Support residential portions of the M1 Transform major corridors into two-way LU community to enhance what makes them M streets that reflect Complete Streets unique and build on their character and principles and prioritize pedestrians, Land Use & livability. Mobility* cyclists and transit riders over vehicles. Community Form LU2 Infill vacant and underutilized properties, *A multi-modal M2 Create a seamless multi-modal targeting known “gaps” and identify connectivity analysis connection between Broadway and industrial properties that may transition with additional findings the waterfront using a system of into residential, mixed-use, or commercial. and data-driven neighborhood-scale streets and alleys. recommendations is included as an appendix to LU3 Promote economic development M3 Redesign and right-size intersections opportunities along the Broadway this document that hinder connectivity and safety, using Corridor. traffic-calming measures and techniques. LU4 Collaborate with active industrial and M4 Use public art, placemaking, and urban manufacturing users expected to remain activation to improve connectivity gaps in the community. within the study area, and at significant gateways. Prioritize properties along Hancock and LU5 Clay Streets as a neighborhood-scale mixed-use spine. BC1 Restore Beargrass Creek’s stream health EA1 Support multiple housing types in new BC and natural ecology. EA developments beyond traditional mixed- use or single-family to establish multiple price-points. Beargrass BC2 Transform the Beargrass Creek Corridor Equity & into a world-class greenway that Creek connects neighborhoods with nature. Affordability EA2 Prevent the displacement of longtime residents caused by development pressures and the effects of gentrification, Shape development along the Beargrass BC3 and welcome new residents of all income Creek corridor so new buildings face and groups. engage a revitalized waterfront. Work with local businesses to establish Create a regional vision plan for EA3 BC4 hiring and operational policies that combat Beargrass Creek that expands beyond this systemic racism. study area and connects to Cherokee Park and the Louisville Zoo. EA4 Focus on resident health and economic wellbeing to address the inequities heightened by the COVID-19 global pandemic, and its long-term effects. 5 01 Introduction About this Project The 6.3-square-mile study includes three of the most vibrant and unique communities in Louisville: Butchertown, NuLu and Phoenix Hill. Why This Plan Our Process New developments and new destinations have Started in August of 2019, the Butchertown, plan’s outcomes are authored by a wide collection the power to transform and energize these Phoenix Hill and NuLu Neighborhood Plan of voices and represent the three communities in communities. As these projects get completed, followed a six-task process illustrated in the the plan’s study area. new visitors across the region will experience graphic below. Starting with a baseline analysis what has made these neighborhoods special. of existing conditions and launching a public Running in tandem with this process was a This plan is an opportunity to be proactive engagement effort, this planning effort sought separate multi-modal connectivity analysis that in anticipating growth, providing residents, the input and collaboration of neighborhood looked at the study area and suggested data- businesses, and institutions a voice in how their residents, stakeholders, businesses, and driven findings and recommendations. Amplifying neighborhoods continue to grow and prosper. The visitors. With one public meeting, on-the-ground the mobility section of this plan, this document resulting plan will embody the CHASE principles neighborhood canvassing with plan ambassadors, is available as an appendix to this plan, and was set forth in Plan 2040: Connectivity, Health, a website and online survey, and various developed in collaboration with the planning Authenticity, Sustainability and Equity. Neighborhood Advisory Group Meetings, this team. Task 1: Task 2: Task 3: Task 4: Task 5: Task 6: Sep. - Oct. Starts October Nov. - Jan. Feb. - June June - July July - September Understand Engage Envision Create Call to Action Share the Story Develop a project Create a detailed Conduct an online Develop the plan Craft an Produce a timetable engagement plan survey components, implementation final document including Land strategy and executive Conduct a baseline Launch a stand- Canvass the 3 Use/Community summary analysis alone project neighborhoods Form & Mobility/ Define short-term website Connectivity wins Assist Louisville Review previous Develop goals and Metro with the plans and studies Form a plan objectives Engage the adoption process ambassador community via program Engage the website or online Share the and engage community at survey plan with the stakeholders Public Forum 1 community 2019 2020 Recurring Meetings: Neighborhood Advisory Group 8 Butchertown, Phoenix Hill & NuLu Neighborhood Plan Study Area Though

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