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Co‐Produced by: Co‐Produced by: Jennifer Peterson Zola Maddison WWbJebJuncti on WbJWebJuncti on Community Manager Program Consultant Stay Informed

On WebJunction.org For the archive of today’s session Crossroads (monthly newsletter) SbSubscr ibe on homepage Events webjunction.org/calendar Thanks to the generous support of the following state library agencies, WebJunction offers webinar programs for free to all who wish to attend:

Connecticut State Library Mississippi Library Commission Florida Department of State’s Division of Library and Information Services Georgia Public Library Service State Library of North Carolina Idaho Commission for Libraries Access Pennsylvania Indiana State Library Texas State Library & Archives Commission State Library Minnesota State Library Agency & Minitex Libraryggy Services in the Digital Age New report from the Pew Internet & American Life Project

Lee Rainie Larra Clark Julie Hildebrand February 13, 2013 Welcome

February 13, 2013 #LibFuture 11 Objectives

. Provide briefing on new report: “Library Services in the Digital Age”

. Discuss how librarians are using this research to inform their work

. Investigate opportunities to leverage research to educate and advocate

. Invite your feedback and whet you appetite for more!

#LibFuture 12 February 13, 2013 Resource for librarians Commun icati ng fi ndi ngs with l ocal d eci si on mak ers

. A one-pager with messages and supporting facts from the latest Pew Internet report, Library Services in the Digital Age Digital, to effectively communicate with local decision makers

. Localize and customize

. Share your stories and start the conversation− #LibFut ure

February 13, 2013 #LibFuture 13 Speakers

Lee Rainie, Director, Pew Research Center’s Internet & American Life Project @lrainie

Julie Hildebrand, Director, Independence Public Library (KS) @juliereads

Larra Clark, Program Director, ALA Office for Information Technology @OITP

Karen Perry, Senior Program Officer, Bill & Melinda Gates Foundation @KarenAPerry

February 13, 2013 #LibFuture 14 Presentation from Lee Rainie Chief Presenter

February 13, 2013 #LibFuture 15 About Pew Internet’s libraries research

. Goal: To study the changing role of public libraries and library users in the digital age

. Funded by a three-year grant from the Bill & Melinda Gates Foundation

. Three Phases: 1) e-content; 2) library services; 3) library user segmentation

February 13, 2013 #LibFuture 16 Phase 2: Library services

. “Survey Finds Rising Reliance on Libraries as a Gateway to the Web” – New York Times . “Not dead yet: Libraries still vital, Pew report finds” – Los Angeles Times . “Libraries remain important to communities, report finds” – Columbus Dispatch . “Books rule, but library users like innovations, poll says” – St. Louis Post Dispatch . “Libraries are still vibrant, say Americans” – Christian Science Monitor . “Are Search Engines Driving Libraries to Extinction?” – Search Engine Land . “Pew Study Suggests Libraries (And Print) Still Have A Future In An E - Book World” – TechCrunch . “More than just books: Pew study details how technology has changed libraries” – GeekWire

February 13, 2013 #LibFuture 17 Mega Takeaway 1.a: People love their libraries even more for what they say about their communities than for how libraries meet personal needs

. 91% say libraries are important to their communities . 76% say libraries are important to them and their families

Robert Dawson photography - Library Road Trip http://www.robertdawson.com/pages/1/Public%20Library%3a%20An%20American%20Commons/Public%20Library%3a%20An%20American%20Commons/

February 13, 2013 #LibFuture 18 Mega Takeaway 1.b: Libraries stack up well vs. others How confident? How important? Library to community 63 28

February 13, 2013 #LibFuture 19 Mega Takeaway 1.c: People appreciate their librarians

. 98% of “ever” library visitors say interactions are “very positive” . 81% of library visitors say librarians are “very helpful” . 50% of “last year” visitors got help from a librarian

February 13, 2013 #LibFuture 20 Mega Takeaway 2.a: Libraries have rebranded themselves as tech hubs

. 80% of Americans say borrowing books is a “very important” service libraries provide . 80% say reference librarians are a “very important” service . 77% say free access to computers and the internet is a “very important” service

February 13, 2013 #LibFuture 21 Mega Takeaway 2.b: Tech use at libraries is varied and instrumental 26% of those ages 16 and older had connected to the internet at the libraryyp in past year …. Of them …

. 66% did research for school or work. . 63% browsed the internet for fun or to pass the time . . 54% used email. . 47% got health information. . 41% vi sit ed govt . web sit es or got i nf o ab out gov’t services. . 36% looked for jjppjobs or applied for jobs online. . 35% visited social networking sites. . 26% downloaded or watched online video. . . 16% bought a product online.

February 13, 2013 #LibFuture 22 Mega Takeaway 2.c: The library is virtual 25% of those ages 16 and older used a library website in past year ... Of them …

. 82%fCC% searched the library catalog for books, CDs, CVDs. . 72% got basic library information (hours/location). . 62% reserved books, CDs, and DVDs. . 51% renewed a book, DVD, or CD. . 51% used an online database. . 48% looked for info about library programs or events. . 44% got research or homework help. . 30% read book reviews or got book recommendations. . 30% checked/paid fines. . 27% siggpned up for library ypg programs and events. . 22% borrowed or downloaded an e-book. . 6% reserved a meeting room.

February 13, 2013 #LibFuture 23 Mega Takeaway 3: The public wants everything equally, so library leadership will matter in setting priorities Very likely Somewhat likely Not too likely or not at all likely

An online research service ("ask a librarian") 37 36 26

Cell app to use/view library services 35 28 35

Program to try out new tech devices/apps 35 34 29

Cell GPS app that helps locate material inside library 34 28 36 Library kiosks in community to check out books, movies 33 30 35 Personalized accounts that give book recommendations 29 35 34 Classes on how to download library e-books 28 29 41

E-book readers loaded books you want to read 26 32 39 Digital media lab to create/upload new content like movies or e-books 26 32 40 Instruction on how to use e-book reading devices 23 28 48 February 13, 2013 #LibFuture 24 0 2040608010 Mega takeaway 4: Libraries are valued as community meeting places . 74% say “very important” to have children’s/teens’ programs . 63% say “very important” for library to host free programs . 49% say “very important” for library to have free meeting places . 41% sayyy they visit to attend or brin gygpg a younger person to a class, program, or event designed for children or teens. . 23% say they visit to attend a meeting of a group to which they blbelong. . 21% say they visit to attend a class, program, or lecture for adults. . Cited as very important in our focus groups, which emphasized the library’s role as a community meeting space, especially in smaller commun ities tha t lac ke d o ther areas for groups to mee t.

2/11/2013 #LibFuture 25 Mega Takeaway 5: Libraries have a PR problem / opport unit y

. 22% say that they know all or most of the services their libraries offer . 46% say they know some of what their libraries offer . 31% said they know not much or nothing at all of what their libraries offer

February 13, 2013 #LibFuture 26 Mega Takeaway 6: There is churn in library use that restocks the user base

Reasons library use INCREASED (26%) Reasons library use DECREASED (22%)

Enjoy taking their children, grandchildren 26% Can get books, do research online and 40% Do research and use reference materials 14% the internet is more convenient Borrow books more 12% Student 10% Library is not as useful because my children have grown, I'm retired, I'm no 16% Use library computers and internet 8% longer a student Have more time to read now, retired 6% Too busy, no time 12% To save money 6% Can't get to library, moved, don't know 9% Good selection and variety 5% where library is E‐books, audio books, media are available 5% Prefer e‐books 6% PfPrefer to buy bkbooks or get bkbooks from Convenient 5% 5% friends Reading more now 5% Not interested 4% Library events and activities 4% Health issues 3% Good library and helpful staff 3% Don't read much these days 3% Quiet, relaxing time, social locale 2% Don't like local library or staff 3% Use for my job 2% Children are too young 2% How you can help us?

. Sign up to participate in our research (and encourage your friends!): http://libraries.pewinternet.org/participate/

. Write us: What Pew Internet should study next

February 13, 2013 #LibFuture 28 Libraries.pewinternet.org

Lee Rainie Email: [email protected] Twitter: @Lrainie

Kathryn Zickuhr Email: [email protected] Twitter: @kzickuhr

Kristen Purcell Email: @@pkpurcell@p ewinternet.org Twitter: @kristenpurcell

February 13, 2013 #LibFuture 29 ParticippQant Questions

February 13, 2013 #LibFuture 30 Presentation from Julie Hildebrand Planning and Strategy

February 13, 2013 #LibFuture 31 How people want to use our library

. Borrowing Books . All Formats . In print, eBooks, Audio books, CDs • PlayAways are not circulating, but PlayAway Views are • eBooks easily accessible • Online access to catalog/readers’ advisory . Movies • DVDs, online resources . Music • Online resources

February 13, 2013 #LibFuture 32 What is important to our community? . Reference . Help with finding/applying for empltloyment . Help with finding health related information . Help with online tax forms . Help with academic research . OliOnline access/ resources . Reference materials . Reduced . Moved to circulating collection

February 13, 2013 #LibFuture 33 Level access to technology . Free Internet . More public computers . Fast Internet . Reliable WiFi . Comfortable outdoor seating for WiFi access . eReaders/Tablets/Laptops • To use i n th e lib rary • To checkout . Training • Resources to keep up with new technologies • Resources to learn in-depth technologies • 21st Century Skills

February 13, 2013 #LibFuture 34 Facility redesign

. Browse Friendly Collection • Book Store Model • Nonfiction, fiction, DVDs . Comfortable Seating/Atmosphere • New seating area in old Carnegie library • New Flooring/Coffee . Interactive Learning Opportunities • Makerspace/Maker Tables • The Science of Origami • Kits – Solar/Wind/Physics/Electronics

February 13, 2013 #LibFuture 35 Rethink online resources

. Redesign Website . Responsive Website Design . Offer as many of our services online as possible • Early Literacy • Lifelong Learning • Research • Books/Movies/Music

• Sign up for programs 99designs.com • Attend/Participate in programs • Tutorials • Live Help

February 13, 2013 #LibFuture 36 Revise & reduce . Programming . Redesign strategy . Community is copying our example . Community overload-programs & marketing . Direct Marketing vs. Mass Marketing . Focus on pertinent community need each year . STEAM . Families . History . Health . Economics . Coordinating closely with schools

February 13, 2013 #LibFuture 37 Presentation from Larra Clark Advocacy & Talking with Local Decision Makers

February 13, 2013 #LibFuture 38 Strategic asset

. Pew brand

. Nationally representative data of library users AND non-users

. Timely, broad-ranging, rich

February 13, 2013 #LibFuture 39 Leveraging the asset

. Who is your target audience?

. What is your key message to this audience?

. What are the most impactful communications channels?

February 13, 2013 #LibFuture 40 Leveraging the asset

. Library (and librarian) brand: consistent theme

. Connection to community priorities: tailored message • Education/research • Digital divide • Health • Government Services • Jobs

. Show & Tell: Make It Local

February 13, 2013 #LibFuture 41 Local impact

February 13, 2013 #LibFuture 42 Additional related resources

www.ala.org/wo

www.al/bktlkitla.org/ebooktoolkit

February 13, 2013 #LibFuture 43 Larra Clark ALA Office for Information Technology Policy [email protected]

www.ala.org/oitp americanlibrariesmagazine.org/e-content www.districtdispatch.org

February 13, 2013 #LibFuture 44 ParticippQant Questions

February 13, 2013 #LibFuture 45 Next steps

. Read the “Library Services in the Digital Age” and check out the other reports in the Pew library research series! . Review brief on “Communicating with Local Decision Makers” . Combine this research with your work to advance local discussions with your board, friends, staff, mayor, council, schools, government officials… . Tweet #LibFuture . Join us again for another WebJunction webinar to dig into more national research

February 13, 2013 #LibFuture 46 Thank You

February 13, 2013 #LibFuture 47