Audit of Local Government Economic Development Strategies

Economic Development Publication Economic Division Entity/ LGA Name Vision Strategy Title Date Division

The Ballarat Economic Strategy 2010–2014 has been structured around a long term (20 year) vision which has three themes. The themes capture the essence of Ballarat‟s desired economic future. The three themes include Theme 1: Regional Development – Ballarat 2010 Economic Development Unit (Destinations & Economy) Economic Strategy 2010 - 2014 The Capital of Western , Theme 2: Economic Growth and Diversification – ‟s Premier High Tech & Knowledge Based Regional Economy and Theme 3: Capitalising on Population Growth - A Bigger and More Diverse Community.

Banyule will be regarded as a City offering a Banyule Economic Development Strategy range of quality lifestyles in an urban setting Economic Development Unit Banyule 1994-2004. New strategy is currently 2013 (expected) enhanced by the natural environment and (Strategic and Economic Planning) being development served by an efficient and committed Council.

Bayside will be Victoria‟s most attractive place to live and work, with new growth and Bayside Economic investment in a local economy and business Bayside 2010 Economic Development Unit (Urban Strategy) Development Strategy community increasingly structured around innovative, knowledge and service oriented enterprises.

Our vision is for Bendigo to reach its potential over the next 15 years by becoming a Thinking City. Bendigo can build a competitive advantage through an inclusive approach to skills development, creativity, sustainability and Greater Bendigo Bendigo 2009 commercialising innovative ideas. As a Economic Development Unit (City Futures Directorate) Economic Development Strategy Thinking City we will play to our strengths and create an environment that is attractive to new businesses, while nurturing and growing existing businesses and encouraging innovation.

1 Audit of Local Government Economic Development Strategies

To maintain the City‟s economic health and to Boroondara Economic advance appropriate and sustainable economic Economic Development Department (City Development and Boroondara Development Strategy 2009 development of the City and its businesses in Amenity Directorate) 2009 – 2016 order to contribute positively to the quality of life of Boroondara residents.

Brimbank 2010 and beyond will be a community with a thriving, sustainable Economic Development Strategy 2005. economy offering a diverse range of products Brimbank Economic Development and services for residents and business Brimbank 2005/2012 Economic Development Unit (City Strategy Department) Framework also endorsed in 2012. operators. Brimbank will focus on buying locally creating increased economic capacity and improving the employment opportunities for residents and non residents alike.

Under development (in association with Economic Development Unit (Community Wellbeing Cardinia NA NA ) Division) Under development (in association with Economic Development Department (Planning and Casey NA NA City of Cardinia) Development Services) Darebin will have a positive and connected Darebin City Council Business business environment with a dynamic and Economic Development Unit (Corporate and Business Darebin Development and Employment Strategy 2012 diverse economy that has sustainable growth Services) 2012 – 2015 and operations and generates local employment opportunities.

Frankston City is the preferred place to live, learn, work, visit and invest based on a local economy that is sustainable, innovative and Frankston City Council Economic Frankston 2011 inclusive. These attributes are reflected in the Economic Development Department Development Strategy 2011 community‟s perception of the City and in the number and type of jobs available in the City in 2025.

In the 21st century, Glen Eira will be an affluent Glen Eira Glen Eira Business Development Strategy 1996 and cultured community with a great degree of Business Development (Community Services) sophistication and diversity.

Greater Dandenong will be a place where people of all ages and backgrounds can reach their potential, gain the skills and education Greater Dandenong Achieving Greater Dandenong‟s Potential. 2011 Economic Development Unit (Chief Executive Office) they need for success in life, and be part of a prosperous economy where all trade, manufacturing and business activity flourishes.

2 Audit of Local Government Economic Development Strategies

In 2015 Geelong will be a vibrant municipality with a robust economy driven by smart and Economic Development Strategy innovative industries that are supported by Planning Strategy and Economic Development Unit Greater Geelong 2005 2005-2010 world-class infrastructure and highly skilled (Economic Development, Planning and Tourism Division) workers, and will be a region known for its strong environmental and social credentials.

Hobsons Bay NA NA will be a strong, diversified thriving business centre of northern . This can be achieved by the provision of effective The Hume Economic Development infrastructure networks, Strategy 2030 and The Hume Economic Hume 2012 attracting significant and emerging industries, Economic Development Department (City Sustainability) Development Strategy 2030: Action Plan promoting business investment, while 2012 - 2013 supporting existing industries and enabling residents to take up a range of employment opportunities.

No specific economic development Retail and commercial Kingston strategy. Council has separate retail, strategy (2009). Industrial NA Economic Development Department (City Strategy) commercial and industrial strategies. strategy (2007)

Knox City Council‟s vision for the is of an internationally competitive, inclusive Knox Economic Development Strategy Knox 2008 and dynamic place to live, a great place to do Economic Development Unit (City Development) 2008-2018 business, a place of skilled people and a place bustling with dynamic enterprise.

The community vision for the Latrobe Valley, Latrobe 2026, describes the preferred future for Latrobe Valley. In 2026, the Latrobe Valley will be a liveable and vibrant region, sustainable La Trobe Economic Sustainability Strategy 2011 and enterprising with collaborative and inclusive Business Development Unit (Economic Sustainability) leadership. One of the primary priorities identified by the community in the vision is diversification and expansion of local industry to ensure continued growth of the local workforce.

A business community that contributes to the Economic Development Strategy economic, environmental, social and cultural Economic and Environmental Planning (Planning and Manningham 2003 2003-2006 well-being of the present and future Environment) generations.

3 Audit of Local Government Economic Development Strategies

The City of Maribyrnong is a leader in urban economic transition and renewal, embracing its Maribyrnong Economic and Industrial Economic Development Unit (Strategy and Economic Maribyrnong 2011 traditional industrial past whilst delivering Development Strategy Development Division) vibrant and successful urban places and meaningful employment. Maroondah will be a vibrant City. It will have an 2011/12 Maroondah Business active community, a strong local economy and Maroondah 2011 Business and Development Unit (City Development) Development Strategy and Action Plan a diverse cultural life in a prosperous and sustainable environment As a prosperous city, Melbourne's Enterprise Melbourne & Future Melbourne Melbourne 2009 entrepreneurs and businesses will thrive and all Business and International Unit (City Business) 2020 its people will enjoy its prosperity A Robust And Diverse Local Economy With a Business Growth and Sustainability Unit (Planning and Melton Economic Development Strategy 2009 Strong Foundation of Sustainability and a Development) Focus Beyond Local Boundaries. Mildura Development Mildura Development Mildura Corporation Strategic Plan 2011 NA Corporation 2011 – 2013

The vision for Monash reinforces the “First for Business” approach resulting in a thriving and sustainable economy characterised by an Economic Development enhanced range of retail, commercial and Monash 2008 Economic Development Unit (City Development) Strategy 2008-2012 industrial services, a high level of business investment in education, research and development and the adoption of new technology by many of Monash‟s businesses.

Moonee Valley Economic Development Economic Development Unit (Strategic Planning and Moonee Valley Strategy 2008 NA Economic Development) (New strategy currently being developed)

By 2016, the will have a sustainable local economy; where local enterprise is supported; where job growth and local employment opportunities exceed the Moreland Economic Development Strategy metropolitan average; where the natural Economic Development Unit (Director Planning and Moreland 2011 2011 – 2016 environment is not compromised by economic Economic Development) growth; where appropriate investment is welcomed and facilitated and where Moreland businesses are capable of succeeding in the global marketplace.

4 Audit of Local Government Economic Development Strategies

The ESS has been aligned with the Shire Strategic Plan (SSP). In particular, the ESS has integrated the outcomes of the SSP‟s Goal 4 (Supporting a sustainable Peninsula Economy) which is as follows - "A sustainable economy is essential, providing meaningful employment for 2009-2014 Economic Sustainability Economic Development Unit Mornington Peninsula 2009 all who seek it, and services that reflect the Strategy (Sustainable Environment Group) community‟s needs. The Shire works collaboratively with government, business and industry sectors to build and sustain a skilled, well informed and innovative business community, which is competitive and able to adapt to change."

The strategy is designed to enhance the wellbeing of the community by encouraging the development of a vibrant and sustainable local Nillumbik Economic Development Strategy Strategic and Economic Planning Nillumbik 2010 economy that is based on key advantages, 2011-2016 (Environment and Planning) including the magnificent environment and the high level of skills and abilities of residents and business people.

Port Phillip will be a vibrant, inclusive, Economic Development Strategy prosperous and sustainable local economy that Economic Development Unit (Environment and Planning Port Phillip 2011 2012-2016 meets the needs and aspirations of our Division) community.

Greater Shepparton will be a prosperous, innovative and dynamic place where the strengths of the local and regional economy and the skills and application of the resident population will be promoted as key attributes in fostering innovation, attracting investments, developing labour skills, growing existing Greater Shepparton City Council businesses, and creating new businesses and Economic Development Unit (Corporate and Economic Shepparton Economic Development 2009 new jobs. This will be a place where the Development) Strategy 2009-2012 achievement of best practice in the sustainable development of the agricultural, manufacturing, transport and logistics industries will be world- class, and where the community is renowned for its „can do‟ spirit in achieving positive economic and social outcomes for the benefit of all in Greater Shepparton.

5 Audit of Local Government Economic Development Strategies

To embrace Stonnington‟s mature economy and support a diverse and resilient business Draft Economic Development Strategy Stonnington 2012 community which is intrinsically linked to the Economic and Cultural Development (Sustainable Future) 2012-2016 sustainability, prosperity and wellbeing of the wider community.

The Economic Development Strategy is dynamically aligned to the Whitehorse City Council Plan (and annual budget) which supports our Vision to 2016. Council‟s Vision is Whitehorse Economic Development Business and Economic Development Whitehorse 2008 that Whitehorse will continue to be a vibrant, Strategy 2008 -2013 (City Development) active community, boast a regionally significant economy, be recognised as the most liveable city in metropolitan Melbourne and become a leader in sustainable practices.

No operational Economic Development Economic and Community Development (Social and Whittlesea Strategy in place. New strategy currently NA NA Economic Development) being drafted.

Wodonga is envisaged to be a city: Where growth occurs in harmony with the community and environment, and delivers a dynamic and creative place to live, work and visit; Known for its caring, respectful, safe and supportive community; That builds on its overall economic stability by diversifying industry and employment opportunities; With infrastructure upgrades that enable and encourage access to Economic Development Strategy Wodonga 2011 services and resources for people of all abilities Economic Development Unit (Investment Attraction) 2011-2013 and ages; Focused on a CBD that is seen as the meeting place and heart of the city, and which contributes to social, cultural and artistic values; Where energy and water use is reduced by per cent per capita from 2008 baseline levels; That acts as a national leader with new technology and communications; and Where excellence in education is provided across all tiers to promote lifelong learning.

6 Audit of Local Government Economic Development Strategies

Wyndham City‟s Community Quality Plan articulates the vision for local employment and business prosperity. 'Our Vision is that Economic Development Strategy Economic Development Unit (Sustainable Development Wyndham 2012 Wyndham will be largely self sufficient in 2012-2016 Directorate) employment due to its thriving environmentally responsible retail, commercial and industrial sectors.' In 2014, Yarra's aim is to be a prosperous and unique economy that is characterised by Yarra Economic Strategy Yarra 2009 diversity, sophistication and edginess, Economic Development Unit (City Development Division) 2009-2013 accessibility and inclusiveness, sustainability and pride and trust.

By 2022, Yarra Ranges will confirm its place as a leading region in Australia for sustainable economic development. Yarra Ranges will have cemented its position as being one of the most desired places to raise a family, study, work and retire. Yarra Ranges will promote an economic environment where business can thrive and compete on a global scale. Access Draft Economic Development Policy Economic Development Unit (Economic and Community Yarra Ranges 2012 (expected) to high speed broadband and other information and Strategy 2012 - 2022 Development Department) communication technologies will provide the essential infrastructure of the future. As an innovation-focussed economy, sustained investment in our skills base, local businesses and communities will ensure Yarra Ranges has a rich mix of professions in growth sectors that underpin a vibrant economy and unique lifestyle.

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