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Ad Age 2004 Report: 100 Leading Media Companies

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Ad Age 2004 Report: 100 Leading Media Companies AdAgeSPECIALREPORT 8.23.04 10 0 LEADING MEDIACOMPANIES TOP 10: 1. 2. 3. 4. Online Time Warner Comcast Corp. Viacom Walt Disney Co. Download the full pdf version of this 5. NBC Universal 6.Cox Enterprises 7. DirecTV Group Special Report at QwikFIND 8.News Corp. 9. Gannett Co. 10.Clear Channel Communications aap87x $209 bil. media pie Top to bottom Print powers TV tonnage Media family trees INSIDE Cable captures 36% From Time Warner’s Gannett, Time Warner Viacom, Comcast Corp. Holdings of the Top 15 of Top 100 media $29.25 bil. to Sunbeam claim newspaper, grab broadcast TV, media companies in revenue with $75.24 bil. TV’s $209 mil. revenue magazine leadership cable top dollar pullout poster Page S-2 Pages S-4, S-6 Page S-7 Page S-8 After page 14 August 23, 2004 | Advertising Age |S-2 100 LEADING AdAgeSPECIALREPORT MEDIA COMPANIES Cable, satellite TV fuel Top 100 100 Leading Media Cos. speed internet and even digital phone service. anemic 1.5% to $10.08 billion in revenue U.S. MEDIA REVENUE SPLITS Time Warner Cable expects to offer digital from 20 leading media companies with radio. FOR 100 LEADING MEDIA COS. phone service systemwide by the end of the National spot radio has seen a recent spike in gain 7.3% to reach year. ad revenue, however, with a 25.4% gain in Net revenue hits $208.9 billion as cable’s Growth at the “other” TV medium, May, and a 5.6% gain over the first five share expands to 36.0% of total from 34.8% $209 billion in revenue broadcast TV, registered only 2.1% to $33.52 months of this year, according to Cable networks Newspapers $29.57 billion; 14.1% By SCOTT MACDONALD billion in revenue for the 32 companies in the TNSMI/CMR. $34.26 billion; 16.4% Top 100 with broadcast TV. In fact, ad spending across all categories of But this year is looking better for the consumer media is up more than 10% through other Magazines $18.63 billion; $19.41 billion; 9.3% able and direct broadcast satellite medium, its ad revenue up 9% in the first five May 2004, according to TNSMI/CMR, with 8.9% TV are setting the media pace. The two months for network and spot combined, the biggest gainers being Spanish-language segments combined accounted for 42% according to TNS Media Intelligence/CMR. newspapers, up more than 100% from a low Cof total media revenue of the 100 The Olympics and the fall elections promise to base year, Internet, up 25%, and syndicated Leading Media Companies in Advertising power broadcast through the rest of the year. TV, up 17.5%. Age’s annual report, up from 40% in 2002. General Electric Co.’s freshly minted, 80%- Revenue for magazines was up only 2.8% Revenue for cable, which includes both owned NBC Universal hopes to reap Olympic for 33 leading media companies, although ad multiple system operators and cable TV bounty. The company was formed when NBC spending in consumer magazines was up networks, grew 11% in 2003 to $75.24 billion bought Vivendi Universal Entertainment from 7.1% through May. Countering the Top from the 32 companies in the Top 100 with French conglomerate Vivendi Universal in 100’s lackluster showing were a 13.3% cable, beating last year’s 10.3% growth. DBS May. Vivendi, ranked No. 26 last year, retains increase in magazine revenue at No. 11 even topped that with 20.5% combined a 20% interest in NBC Universal. Advance Publications, 12.4% at No. 15 growth, to $13.11 billion, from the two mega- Hearst Corp., and 15% at No. 31 Meredith Outdoor $4.81 billion; players, No. 7 DirecTV Group and No. 12 CABLE BOOSTS NBC Corp. Martha Stewart Living Omnimedia, 2.3% EchoStar Communications Corp. NBC strengthened its No. 5 ranking this year No. 95 in last year’s report, fell off the list year Cable systems $45.67 billion; Internet Overall, media revenue for all companies with cable network properties USA Network, due to a 25.6% decline in magazine revenue. 21.9% $12.95 billion; in the Top 100 rose 7.3% in 2003 to $208.90 Sci Fi and Trio, acquired in the transaction. The Newspapers grew a collective 4% among 6.2% Radio billion, beating last year’s 6.3% jump, with company slotted them alongside its Bravo and 36 Top 100 companies; category leader $10.08 billion; 4.8% Broadcast TV growth reported across all media segments. CNBC networks in its NBC Universal Cable Gannett Co. advanced 5.8%. For the first half $33.52 billion; 16.1% In the top-heavy media world, No. 1 Time division. Revenue produced by Universal of 2004, newspaper advertising grew 3.8% as Warner, at $29.25 billion in 2003 media Studios and theme parks, also part of the retail (48% of total) moved 2.6% and Notes: Data based on media splits in net revenue from this year’s 100 revenue, surpasses the distant No. 2 Comcast acquisition, are not counted in this report. classified (35% of total) grew 5.5%, according Leading Media Cos. “Other” media include FSIs, direct broadcast Corp. by more than $11 billion. Time Warner’s Radio as a medium grew the least, an to the Newspaper Association of America. I satellite and ad-supported electronic data delivery. cable segment, packed with content and distribution businesses, makes up more than half its media revenue. Even without the $8.6 PUBLICLY HELD MEDIA COMPANIES BY RETURN ON SALES billion in revenue that its America Online division contributes, Time Warner would RANKED BYNET INCOME AS A PERCENT OF REVENUE IN 2003 easily rank No. 1. The top four companies in RANK WORLDWIDE % RETURN ON SALES TOTAL COMPANY REVENUE NET INCOME (LOSS) the ranking make up over one-third of the total 2003 2002 MEDIA COMPANY HEADQUARTERS 2003 2002 +/- CHG 2003 2002 2003 2002 revenue of the Top 100. 1 4 Westwood One New York 18.5 19.8 -1.3 $539 $551 $100 $109 2 5 Gannett Co. McLean, Va. 18.0 18.1 0.0 6,711 6,422 1,211 1,160 NON-MEDIA BUSINESS EXCLUDED 3 NA Entercom Communications Corp. Bala Cynwyd, Pa. 17.9 -21.2 39.1 401 391 72 (83) In this report, media are U.S. content and 4 34 Radio One Lanham, Md. 17.7 2.4 15.4 303 296 54 7 distribution businesses supported by ad 5 11 17.7 12.1 5.7 406 408 72 49 revenue. Foreign operations of U.S. media Journal Register Co. Trenton, N.J. companies are excluded where possible, as are 6 NA Comcast Corp. Philadelphia 17.7 -90.0 107.6 18,348 16,754 3,240 (15,071) non-U.S. media operations of foreign-based 7 20 Tribune Co. Chicago 15.9 8.2 7.7 5,595 5,384 891 443 companies. Non-media businesses, as well as 8 26 Yahoo! Inc. Sunnyvale, Calif. 14.6 4.5 10.1 1,625 953 238 43 movie distribution, TV production and 9 10 E.W. Scripps Co. Cincinnati 14.5 12.2 2.2 1,875 1,536 271 188 Yellow Pages, also are excluded. As an 10 8 14.2 12.4 1.8 4,828 4,640 688 577 example, book publishing, film and video McGraw-Hill Cos. New York returns are removed from Time Warner’s 11 9 McClatchy Co. Sacramento, Calif. 13.7 12.3 1.4 1,099 1,067 150 131 total worldwide revenue, leaving $29.25 12 13 Reed Elsevier London 13.4 10.1 3.3 8,103 7,426 1,088 750 billion in media—74% of the worldwide total. 13 NA Clear Channel Communications San Antonio, Texas 12.8 -190.6 203.5 8,931 8,421 1,146 (16,054) Earlier this year, Comcast, cable’s largest 14 NA Liberty Corp. Greenville, S.C. 11.9 -7.0 18.9 200 207 24 (14) player and largely a distribution entity, made an 15 6 Lee Enterprises Davenport, Iowa 11.9 15.2 -3.4 657 524 78 80 attempt to gain a crucial content component by 16 21 11.9 7.9 3.9 1,311 1,091 155 87 proposing to buy No. 4 Walt Disney Co. for $54 Univision Communications Los Angeles billion. Disney rejected the unsolicited offer, 17 12 Valassis Communications Livonia, Mich. 11.3 11.2 0.1 917 853 104 95 which would have put a combined Comcast- 18 7 Dow Jones & Co. New York 11.0 12.9 -1.9 1,549 1,559 171 202 Disney neck-and-neck with Time Warner in 19 3 Google Mountain View, Calif. 11.0 28.6 -17.7 962 348 106 100 terms of media revenue. 20 18 Knight Ridder San Jose, Calif. 10.0 8.8 1.3 2,946 2,927 296 257 Comcast could pick off No. 17 Adelphia 21 19 10.0 8.3 1.6 423 416 42 35 Communications Corp., currently in Pulitzer St. Louis bankruptcy proceedings, in a possible sale at 22 31 Susquehanna Media Co. York, Pa. 9.6 3.2 6.4 376 349 36 11 year-end, but Adelphia comes with 5.3 23 15 The New York Times Co. New York 9.4 9.7 -0.4 3,227 3,079 303 300 million subscribers, and no content. Comcast 24 14 Harte-Hanks San Antonio, Texas 9.2 10.0 -0.7 945 909 87 91 draws 95% of its revenue from its 21.5 25 17 Belo Dallas 8.9 9.2 -0.2 1,436 1,428 129 131 million subscriber MSO.
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