Ziff Davis Media Kit, 2019

IDENTIFY. ENGAGE. INFLUENCE. CAPTIVATE. We’ll take you there

The sky’s the limit when you work with Ziff Davis B2B, the global market leader in omni-channel demand generation. Wherever you want to go, our solutions will get you there.

MEDIA KIT, 2019

We’re the only one-stop, full-service, omni-channel partner who can help you with every piece of the demand generation puzzle. Plus, we’re fun.

And we're obsessed with our customers' success.

01 We deliver marketing solutions perfectly aligned with your sales strategy.

Aligning sales and marketing – that’s our thing. It starts with great lead generation. Lucky for you, we’re tight with the people who are buying what you’re selling.

But it takes great B2B marketing services, too. The kind of solutions that can artfully lead prospects on a journey to your doorstep — delighting them with killer content, across multiple channels that cover the full funnel.

We call it omni-channel demand gen. Our clients call it a game-changer.

02 Target the right audience at every part of the buyer’s journey. True omni-channel.

With Ziff Davis B2B, you get a fine-tuned machine for engagement, sales and ROI. And the best part is, you can leave the heavy lifting to us.

With in-house experts, 100 years of media publishing experience and over two decades in the digital performance marketing space, we can help you decide on the best approach to fulfill all of your performance marketing needs. whether you need help generating demand, creating content, or creating target audiences based upon intent insights, we've got you covered.

03 WHAT DRIVES US We’re customer-focused – just like you.

We love to help our clients move the needle. Making the process fun, transparent and super-effective is what we live for, and nothing gets us pumping fists like finding creative solutions to your demand gen challenges.

04 A MILLION REASONS There are millions of reasons to make Ziff Davis B2B your demand gen partner. Or 16 million, to be precise.

That’s the number of unique buyers and influencers who visit our owned and operated media properties each month, looking for intelligent content in IT, marketing, HR, and finance. Or, to put it another way, looking for what you’re selling.

05 OUR APPROACH We’re all about you.

Most of our competitors start a new demand gen campaign by talking about all the things they can do. We start by talking about you.

The difference is in the results. Rather than backing you into a program based on strategies and tactics that are easiest and most profitable for us, we build campaigns based on your goals and aligned with your sales strategy. The result: we both get what we need. You get demand gen metrics that make your C-level suites bust out the bubbly.

And we get one very happy customer.

06 OUR HISTORY Always two steps ahead.

Over our long and fascinating history in publishing and tech, we have stayed at the top of the pack by focusing on operational excellence, on data-driven innovation and, most importantly, on always putting our customers first.

Today we own the largest breadth of data in the industry, and we have created powerful media brands that cater to tech audiences with the budget and authority to invest in business solutions.

07 OUR NETWORK A magnet for your audience.

We have built a network of targeted B2B media brands focused on MarTech, IT and HRTech. Our sites draw millions of visitors each month – professionals looking for quality content to stay ahead of the curve. Our powerful marketing and content programs produce a wealth of highly qualified leads and give you unparalleled access to decision makers at every stage of the buying journey.

08 Your buyers know us and trust us. OUR VISION Our wholly-owned media network is sought after for its thought leadership, Make performance marketing an editorial and select industry content that is trusted and consumed by the authentic, transparent and human decision makers and influencers our clients want to reach. experience.

As a result, we are able to leverage proprietary behavioral data, actionable Authentic because there’s way too much posing and phoniness in the world of B2B marketing. Transparent because we don’t insights and comprehensive marketing solutions to put our clients in front believe in keeping secrets from our clients. And human because of buyers at every step of the buyer’s journey. it’s more fun to do business with people you like.

09 OUR MISSION Enable companies to identify, engage with and secure their best customers.

We make it look easy. Delivering effective, repeatable and demonstrable results is what sets us apart. It's why the world’s largest global companies rely on our solutions to ensure consistent performance, gain market share, and increase new business opportunities.

10 OUR PROMISE Help our customers meet the right prospects at the right time in their buying journey.

That means providing full funnel solutions and an omni- channel approach to every challenge and marketing strategies that reach all decision makers, since buying decisions are more often made by committee today.

11 OUR STRATEGY Create relevant connections between companies and in-market buyers.

We utilize a powerful combination of intent data from our owned and operated media brands combined with thousands of premium B2B publishers to help marketers connect with audiences, educate customers and nurture decision makers. Using our omni-channel approach, we enable clients to put every possible tactic into play.

12 MEDIA BRANDS Where technology buyers come to stay ahead of the curve.

To help our customers create demand and drive revenue, we built a network of B2B media brands that target marketing, HR, finance and IT professionals. Wholly-owned and operated by Ziff Davis B2B, these industry leading media properties are destination sites where MarTech, IT and HR Tech professionals frequent to research, contribute, and become more informed about products and innovation.

13 MEDIA BRANDS The Ziff Davis B2B Media Network. Our not-so-secret weapon for connecting you with the world’s most powerful technology buyers.

You know those technology buyers you’re trying to attract? The folks in Martech, IT and HR Tech who have problems to solve and budgets to spend? We know where they live.

MARTECHADVISOR.COM TOOLBOX.COM HRTECHNOLOGIST.COM Marketing technology trends, news & research Where professionals go to gain expertise HR technology trends, news & research MarTech Advisor is one of the fastest-growing media Over 2.5 million professionals per month rely on Toolbox Technology has revolutionized the world of Human brands, providing unbiased news, analysis of trends, in- for a wealth of information Resource hiring and management depth research and reviews

14 Full-funnel Solutions. Big time results.

Thought Demand Omni-channel Leadership Generation Marketing

Make them think Proven tools to jam pack Reach your customers “market leader” when your pipeline with where they live – they hear your name targeted decision makers everywhere, on every and see your brand. and groups of buyers. channel, all the time.

All the solutions you need to grab your prospects by the lapels – no matter where they are in the funnel – and wow ‘em, nurture ‘em, convert and keep ‘em.

15 Full-funnel solutions to make that needle jump.

Data Content Tailored Solutions

We build the When you give your Our strategists have a relationship, you make prospects the content bazillion ways to help you the sale - thanks to our they crave, they’ll give reach your goals. proprietary data. you their business.

Rely on our 360-degree solutions to personalize the content, offers and campaigns that will reel them in.

16 THOUGHT LEADERSHIP Be the go-to source for solutions, knowledge and expertise for your customers.

When your audience thinks “market leader”, our ü Content Creation- Let us help you ideate and create fresh, engaging thought leadership services makes sure they’re content that will resonate with the audiences you want to reach. White papers, eBooks, infographics, blog posts, articles, sponsored content, thinking of you. From creating authoritative all built to fuel your campaigns and thought leadership presence. content to finding the best channels for sharing ü (Advertising) Sponsorships - Associate your brand by sponsoring it, we help to make sure audiences see you as a thought leadership content like Explainer series, Buyer's guides and eBooks. source of indispensable insight.

ü Editorial Webinars - Sponsor our branded webinars to associate your brand with thought leaders in the space.

ü C-Suite Interview Services - Take your brand’s thought leadership presence to the next level including exclusive, custom content and automated ability to amplify your brand’s social media presence. 17 DEMAND GENERATION Fill your pipeline faster by engaging prospects at every stage of the funnel.

ü Content Syndication - Reach more of your audience with multi-channel Our demand gen solutions take a full-funnel promotion of your content on a guaranteed cost-per-lead basis. approach to identifying your best leads, ü Highly Qualified Leads (HQLs) - Accelerate sales with bottom of funnel delivering content they crave and converting leads that are perfectly primed to purchase. them via offers crafted just for them. ü Intent to Purchase (I2P) - Get exclusive access to prospects who are virtually screaming “Please sell to me.”

ü Lead Nurture - We move leads through the funnel faster with solutions that automate relationship-building.

ü Webinars - Our experts create webinars that earn the trust of new customers and nurture existing relationships with engaging educational content, high-quality research and in-depth analysis on trending topics. 18 OMNI-CHANNEL MARKETING Make sure you’re reaching prospects wherever they choose to engage.

We lead buyers through their journey, across channels, covering the full funnel in your most ü Programmatic Display - Build awareness and mindshare with precise account and intent targeting at scale through our unique combination important accounts. More than just Cost-per-Lead of 1st party, 2nd party and 3rd party networks. based content syndication, these campaigns utilize ü Content Creation - White papers, eBooks, infographics, blog posts, articles, buyers guides, sponsored content to fuel your campaigns and full funnel ABM tactics directed at relevant job thought leadership. functions and departments in your target accounts. ü Leads - Reach more of your audience with multi-channel promotion of your content.

19 DATA Target your prospects with super specificity and leverage the trust we’ve built with them.

Our wholly owned and operated media network ü Targeted List - We build a targeted list with full business card delivers tons of highly targeted and behavioral information enabling you to deliver your message directly to your ideal audience via email bulletins, nurture campaigns and targeted calling. data about the buyers you want to reach. Our ü Sponsored Email Deployment - Sponsor our branded emails and Data-as-a-Service offering provides access to leverage our established relationships to deliver your messages to targeted prospects. prospects at account, device and contact levels.

ü Database Enrichment - Clean and verify data across all sources, add additional contacts and install based data. We help your database work smarter.

20 CONTENT Reach your best prospects with editorial or custom content created by our subject matter experts (SMEs).

No time to create content? Our subject matter experts deliver relevant, compelling content to ü Content Strategy and Audit ü Blog posts engage targeted audiences you need to reach. ü Content Creation ü Articles From strategy and ideas to crafting and placing ü White papers ü Sponsored content custom content, we walk you through every ü eBooks ü Buyers guides step of your content campaigns. ü Infographics ü Webinars

21 About Ziff Davis B2B

Ziff Davis B2B is the global market leader in omni-channel marketing, providing our customers with precise access to the world’s most powerful technology buyers. Our wholly-owned media network known for its thought leadership, editorial and select industry content is trusted and consumed by the decision makers and influencers our customers need to reach. As a result, we are able to leverage proprietary behavioral data, actionable intelligence and comprehensive marketing solutions to put our customers in front of buyers at every step of the buyer’s journey.

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