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Hunting and Sport Shooting Is a Huge Market Trail Running Offers Retailers Many Opportunities Vol 38 Nr 2 Q2 2017

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Hunting and Sport Shooting Is a Huge Market Trail Running Offers Retailers Many Opportunities Vol 38 Nr 2 Q2 2017 Southern Africa’s business-to-business magazine for the sport, outdoor and leisure industries • Vol 38 No 2 • Q2 2017 Can cricket regain players? Hunting and sport shooting is a huge market Trail running offers retailers many opportunities Vol 38 Nr 2 Q2 2017 www.sportstrader.co.za Highlights: The good and bad of Q1 trading What to stock for trail runners Can transformation grow cricket participation? On the cover Arriving in spring/summer Reach the huge sport shooting 2017, the brand new ladies Messe Friedrichshafen Photo: market Wild-Life Lux I Waterproof Trail running accessories offer a wide variety of stock options from Hi-Tec is packed with for retailers (p18) plus outdoor technologies explained (p30). technologies that’ll make every adventurer light on their Outdoor feet and ready for any terrain. Regulars Its premium leather upper provides support and durabil- People on the move The A-Z of outdoor technologies An alpahbetical glossary of what specifi c outdoor ity, I-shield repels water and News about people in the industry. dirt and the rustproof hard- 2 30 technologies do. ware lacing system provides Brands on the move Father’s Day is a sales opportunity a secure fi t. The Ortholite® News about brand activity in the industry. Impressions sock liner delivers 5 Outdoor products that suppliers predict will have superior cushioning with in- Company results 32 customers lining up at tills for Father’s Day. stant and long lasting comfort. International fi nancial results Hunting and shooting is biggest The high rebound XLR8>> 50 CMEVA midsole offers you Shop talk 36 outdoor market that extra support when tak- Specialized Bicycles Africa has introduced their We give an overview of the many varied and ing on the mountains and get- 54 unique retail concept to 31 African stores. diverse organised sport shooting and hunting ting to the top. Contact Hi-Tec organisations, and the opportunities they off er. SA on Tel: 021 506 6900. Trade show news News about trade and industry shows. HuntEx is the place to be Publisher: Nicol du Toit 56 HuntEx has grown into the third biggest expo in Editor: Carin Hardisty 38 SA and attracts nearly 40 000 visitors annually. Managing editor: Trudi du Toit Industry Proofreader: Liz Milburn Sport Features: Antoinette Muller Stuttafords business rescue Carin Hardisty, Suppliers are not happy with 25% payment. Linza de Jager, Luke Jackson Cricket transformation unpacked 8 Will transformation initiatives give a kick-start to Rhianah Rhode, Trudi du Toit Tekkie Town goes corporate Design: Carin Hardisty, Trudi du Toit 40 ailing cricket participation numbers? Photography: Nicol du Toit 10 How this retailer grew from an independent to Advertising: Nicol du Toit part of one of the biggest global retailers. Cricket equipment news Subscriptions: Carin Hardisty New bat size regulations and news about Printing: Novus Print Solutions PUMA SA on fast growth path 44 ranges for next season. Distribution: InsideData PUMA SA MD Luke Barrett-Smith on their 12 mission to become the fastest sports brand. Understanding the skateboarding Sports Trader is published quarterly by Rocklands Communications cc. 46 market Reg. No: 1997/057165/23. Reach the women’s market Deciphering the unique skateboarding market Members: N. J. & G. C. du Toit & How sport, outdoor and athleisure retailers can and how to succeed in selling products to it. 14 appeal to female consumers. C. Hardisty Contact details: Base- and softball markets growing PO Box 12197 Mill Street 8010 Brand and SA stores world leaders How the market is developing and tips on how 22 Rocklands Avenue, Vredehoek, Nike and fi ve SA retailers are among the biggest 48 retailers can break into it. Cape Town 8001 17in the world. Tel: 021 461 2544 Fax: 021 461 2549 2017 Cape Town Cycle Tour Expo Website: www.sportstrader.co.za Mixed results from Q1 trade Industry members were happy with support Facebook: SportsTraderMagazine Many retailers started 2017 on a more positive 55 received and the new layout. Twitter: @SASportsTrader 52 note compared to 2016 — for others it was worse. Blog: sasportstrader.wordpress.com Advertising: [email protected] Editorial: [email protected] Clothing & footwear Subscribe: [email protected] Publication information: The What to stock for trail runners title and contents of Sports What accessories retailers should stock to attract Trader are protected by copy- 18 trail runners. right. It is a business to busi- ness publication compiled to Must-have trail running shoes inform, entertain and educate Trail running shoe range off erings. retailers, distributors and man- 22 ufacturers of sports and out- door equipment, footwear and Running round up clothing. It is available only to Running news — from sub2 to green members of the sport, outdoor 24 and activewear industries and is published quarterly. Trending kids wear Will the transformation initiatives in cricket help to grow the © Rocklands Communications. 28What will be trending in kids wear. market again? from p40 21963T_SportsTrader 2017-01-17T14:25:27+02:00 cents 21963T/E ninety9 OFFER AVAILABLE FROM 1 FEBRUARY 2017 AT PARTICIPATING RETAIL OUTLETS, WHILE STOCKS LAST, EXCLUDES PUMA RETAIL STORES. 21963T Sports Trader FP Ad 210x297 FA1.indd 1 2017/01/16 3:18 PM p2 :: Industry Duca del Cosma CEO ADOLF STOFFBERG is the new CEO of Italian golf-inspired life- style brand, Duca del Cosma, People on for South Africa and Africa. Towards the end of last year the brand was bought by Frank van Wezel, who also owns the distributorship license for Hi- Tec in South Africa, and it is be- ing run as a subsidiary of Hi-Tec Sports SA. Stoffberg is a familiar face at Hi-Tec, where he has been in charge of key accounts. “The brand is well established in European markets, making it an unbelievably exciting role ahead,” Stoffberg says. for me to take on this start up For the time being, Stoffberg in such a diverse market, and will don both caps as CEO of I am looking forward to the Duca Del Cosma and in key ac- challenges and opportunities counts for Hi-Tec SA. Richard Dixon Africa. has swopped the Before joining Hi-Tec Sports SA has appointed three new directors. While their titles are new, title and respon- the distributorship sibilities of MD of side, Dixon had they themselves are far from new to the company — in total the board now repre- Skye Distribution extensive experi- sents over a century of Hi-Tec service. for the challenges ence in retail, for The new directors are Mike Farrer (Sales Director, second from left), Edson Cloete and rewards of example as COO (Operations Manager, third from left) and Jo Esterhuizen (Marketing Director, becoming an en- of ladies fashion right). Mickey Mallett (left) remains CEO and Esme Coetzee (Finance Director, trepreneur with apparel retail second from right). his own retail and brand Contempo, Frank van Wezel is owner of Hi-Tec Sports and chairman. In December, he acquired brand consulting as well as Retail the distributorship license for South Africa from the new Hi-Tec owners. business Brand Operations Direc- All appointments are from within the company and “reflects the growth of young Triangle Company tor at various well- talent through the ranks of the organization,” says Mallett. “We are a blend of (BTC). known companies young and old, but with huge commitment and passion we are at the beginning After more than like Scotts, Spitz, of very exciting times, although the company has already been active in the South seven years as John Orrs, Select a African market for 32 years!” MD of Skye Dis- Shoe, etc. Hi-Tec has appointed Mike Wallace tribution, Dixon He also previous- from Mike Wallace Agencies as its decided to use ly held key execu- agent for the Western Cape, Northern his 30 years’ ex- tive and director- Cape, Garden Route and new custom- perience in the ship roles on the ers in Cape Town. athleisure and boards of several “Mike is very experienced and has fashion footwear companies. worked in the industry for a very long and clothing industry to start his own He also has a track record in busi- time,” says Mike Farrer, national sales company. ness turnarounds. director for Hi-Tec SA. “He adds value Skye distributes international and Building sustainable profit growth of to our brands and is just generally a well-established in-house brands like international and local retailers and good guy and great to work with. His Converse, Lyle and Scott, Dickies, brands across sub-Saharan Africa will work ethic is good and he fits our Mille, etc. in South and sub-Saharan remain a key focus. brand very well.” Farrer has worked with Wallace in the past and had been very impressed Makro sports buyer Stephen Carney playing for Eastern Gauteng. with his hard work, which is why he has been in retail since 2010, but “So, when I heard the position at feels he is the ideal person for the job. started to focus on the sports industry Makro was for a sports buyer I jumped in August 2016 when he joined Makro. at the opportunity.” Before joining Makro, Car- ney worked for Pick n Pay, where he started out as a planner and later moved onto buying and looking af- ter various categories. The position as buyer in Makro’s sports department is a “perfect match” for him, says Carney. “I have a pas- sion for sport and I still play numerous sports.” He attended Jeppe High Indian cricket captain Virat Kohli has signed an eight year partnership deal with School for boys, which is PUMA and joins the brand’s family, which reads like a ‘who’s-who’ of the sports very sports focused, where world, many of whom are inspirational leaders in their respective countries and he participated in a number sporting codes.
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