A special supplement to
the 2018 guideto Shopper Marketi ng Agencies
Featuring in-depth • Arc Worldwide • Geometry Global • Propac Agency profi les from leading • Blue Chip Marketi ng • HMT Associates Inc. • Saatchi & Saatchi X Worldwide • IN Connected Marketi ng • Scoppechio companies, including: • Collaborati ve Marketi ng • Insignia Systems Inc. • Shoptology Group Inc. • Marketi ngLab/SellCheck • The Marketi ng Arm • Edge Marketi ng • Match Marketi ng Group • The Mars Agency • Epsilon Catapult • Momentum Worldwide • TPN • FCB/RED • Mosaic Shopper • Visual Lati na LLC
SMA-18-Cover-Art-v1.indd 1 8/5/18 1:05 PM The Guide to Shopper Marketing Agencies • 2018 ADVERTISEMENT
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People have the power to resist your brand like never before. They can block your ads. They can avoid your store. Or the minute they put your competi tor on auto replenish, it’s game over. So to keep a place in their hearts, minds and carts, we believe you must be far more than useful. Or relevant. You must become irresisti ble.
Creati ng Irresisti ble Commerce is what we’ve built our enti re agency around. Identi fying human problems. Uncovering key moments of shopper resistance. And craft ing innovati ve creati ve soluti ons that are personal, valuable and delightf ul to your customers. Along the way, we strive to be your most irresisti ble agency partner. Which is why, just one page to your right, we’re inviti ng you to experience working with Arc fi rsthand. We hope to hear from you soon.
AT-A-GLANCE WHO WE ARE SERVICES KEY EXECUTIVES Arc is the lead brand acti vati on and shopper agency • Shopper Marketi ng Soche Picard, Chief Executi ve Offi cer within Publicis Groupe. We’re headquartered in Chicago • Promo & Acti vati on Chris Cancilla, Chief Creati ve Offi cer and have offi ces in 40+ countries with 1,500+ employees. • Retail Communicati on Elizabeth Harris, Chief Strategy Offi cer EXPERTISE • Experienti al • Content We create “Irresisti ble Commerce”, using data-driven • Retail Design insights to power innovati ve brand acti vati on. Our understanding of categories and behaviors • E-commerce CONTACT enables us to meet the needs of shoppers in today’s • CRM/Loyalty Soche Picard omnichannel environment. Chief Executi ve Offi cer MAJOR CLIENTS [email protected] 203.313.9656 • A b b o tt • Fairlife • Alcon • Intel • Bridgestone • MilkPEP • Coca-Cola • MillerCoors • Dunkin’ Donuts • P&G
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COLLABORATIVEMKTG.COM IT’S ALL ABOUT RESULTS Welcome to CMG, a Shopper & Partnership Marketing agency, with a successful track record of providing sensible, strategic, cost-effective program solutions. From day one, we have utilized our knowledge of retailers, and what it takes to effectively plan and execute programs that deliver results. Our relationships with our clients’ direct and broker sales organizations have allowed us to collaborate with them, break through the clutter, and create impactful events that drive incremental and profitable sales. At CMG, we focus our Account and Creative teams on understanding our clients’ objectives, and then creating the right programs that make sense for our clients, and their key retailers. If you are looking for an agency that combines consumer insights with brand strategies, and turns them into impactful, well executed, Shopper or Partnership Marketing programs, give us a call. WHO WE WORK FOR Our Clients – CMG works with CPG companies of all sizes. Our approach to servicing these clients is the same no matter their size. The first, and most important step in our approach is to immerse ourselves in our clients’ organizations, to better understand their THE KEY TO OUR SUCCESS objectives, strategies and internal systems, so that we can plan, Our Team – We have an experienced team of professionals develop, and execute successful programs. After this initial step, who are dedicated to their clients’ businesses, and passionate it’s all about… about delivering positive results. We staff each client based on their needs, with the right Account and Creative team • The Customer – If your agency does not have the proper members who have the necessary backgrounds to provide top customer knowledge and experience, any Shopper or support and deliver successful programs. Partnership Marketing program can quickly be derailed before it gets started. CMG has executed account specific programs at key retailers for 18 years, and our WE ARE A NATIONALLY senior management team has over 60 years of combined experience. RECOGNIZED AGENCY • The Shopper – CMG has demonstrated time and time CMG has been included in industry again that shoppers respond to our programs. We provide publications such as Chief Marketer’s a robust balance of offers and tactics that exceed both Top 200 and Shopper Marketing’s retailer expectations, and our clients’ desire to reach their “Who’s Who In Shopper Marketing.” most important consumers.
AT-A-GLANCE WHO WE ARE SERVICES INDUSTRIES SERVED CMG was established in November 2000 to provide CPG We offer the following services to support our Shopper • Food • Pet Supplies companies with a cost effective alternative for their retail and Partnership Marketing efforts… • Beverage • Travel marketing programs. Our objective is to develop programs • Program Planning and Execution • Household Products that address not only our clients’ needs, but also their key customers’ objectives and merchandising philosophies. • Partner Solicitation, Negotiation, and Contract Development MAJOR CLIENTS • Creative and Concept Development EXPERTISE • MillerCoors • Foster Farms • Digital and Social Marketing Management Retail Marketing, concentrating in Shopper and Partnership • Del Monte Foods, Inc. • Dairy Farmers Of Marketing, with a focus on execution. • Budget Management • The J.M. Smucker Wisconsin • Post Promotion Reporting and Evaluation Company • Sweepstakes Rule Writing and Fulfillment CONTACT Garrett Plepel, President [email protected] 630.871.6590
CMG-vFinal.indd 1 8/7/18 11:05 PM STICK THE LANDING. Like a jumbo jet, gracefully touching down after another successful flight, every great Shopper Marketing program needs a perfect finish. And, like air travel, there are a lot of resources that must be utilized, and steps that must be taken to achieve the perfect results.
At CMG, we help you focus on the right plan for your Brands. And, we handle the details necessary to reach your goals. We have a successful track record of matching up sound consumer insights with our knowledge of the retail landscape to provide our client partners with effective and profitable Shopper and Partnership Marketing programs.
If you are looking for a top flight, strategic, execution focused, and cost-effective solution for your programming, come visit us at www.collaborativemktg.com.
www.collaborativemktg.com | 630.871.6590
Untitled-1 1 7/31/18 11:41 AM The Guide to Shopper Marketing Agencies • 2018 ADVERTISEMENT
.
FINDING SIMPLICITY IN A COMPLEX WORLD Today’s marketplace is dynamic, fast paced and often di cult to navigate. At EDGE we use our experience, knowledge and connections to break down those hurdles to create di erentiated brand experiences, designed for a borderless retail world, that seamlessly engage audiences across channels in order to simplify choice at the moment of buy.
We do this for consumer brands and customers that seek an experienced yet agile marketing partner, with retail expertise, who can remove complexity, drive behavior change and compel purchase of their brand.
A start-up at heart, we love to roll up our sleeves and Get. Stu . Done. OUR DEDICATION TO COLLABORATION POWERS OUR PERFORMANCE For our clients, we leverage a deeply connected, multidisciplinary organization that strives for excellence through triangulation, collaboration, technology and partnership along with a mixture of heart, hustle, respect, courage and creativity. EDGE strives to deliver programming that resonates with consumers and shoppers — wherever and whenever they demand. We see consumers and shoppers as partners in creating the experience, not just as purchasers.
For our associates, we are committed to fostering a culture of “we” where everyone has a voice in a supportive environment, with values that represent our humanity and integrity and further our indisputable belief that we can deliver top notch work by empowering our great people. WE ARE FEARLESS We understand that the only constant is change, and innovation is the lifeblood of staying culturally relevant. We are unafraid to leap forward, embrace change and compel your audiences to take action. It’s what gives us our edge and gives you the advantage over your competition.
AT-A-GLANCE
WHO WE ARE PRODUCTS SERVICES KEY EXECUTIVES Marketi ng and conversion experts, rooted in retail, • Consumer and Shopper Marketi ng Allison Welker, General Manager who combine our experience and passion to unlock the • Behavioral and Shopper Insights Liz Fogerty, Chief Strategy Offi cer opportuniti es in this borderless environment. We deliver • Consumer and Purchase Journey Research Marcella Oglesby, Group Creati ve Director experiences that bring clarity and simplify choice while & Development driving trips, building brands and building baskets. • Digital Strategy and Shopper Media Planning CONTACT EXPERTISE • Creati ve Development and Executi on Info@edgemarketi ngnet.com • Measurement & Analyti cs Delivering a connected conversati on to infl uence behavior at each point in the journey, enabling conversion anyti me, anywhere. YEAR STARTED
Untitled-1Edge-v4.indd 1 1 8/7/188/7/18 11:08 8:20 AMPM Nimble when it counts. Brave when it matters.
Today’s borderless retail environment can make even the boldest, tentative. At EDGE we have the courage, experience, data and insight prowess you need to conquer any challenge you may face.
Learn more at WelcomeToEDGE.com
Untitled-1 1 7/27/18 10:36 AM The Guide to Shopper Marketing Agencies • 2018 ADVERTISEMENT
AGENCY.EPSILON.COM OUR CAPABILITIES Epsilon’s interconnected business practices deliver unrivaled shopper and consumer data science intelligence that fuels true customer and category insights, world-class technology integration, activation and continuous measurement and optimization to deliver best-in-class omnicommerce leadership. OUR PHILOSOPHY We believe marketing tomorrow means every multichannel and omnicommerce moment will be addressable and personalized by context, relevancy, values and device. CMOs want to know how to reach the right consumers during their moments of interest and passion at the right time and place. WHY WE’RE UNIQUE Because Epsilon owns the largest consumer data assets in the world, this gives us the power to harness the best, freshest, most accurate data to make informed business decisions resulting in solutions to our client’s marketing problems. Combined with our integrated omnicommerce (brick and click) practice, shopper, category and retailer insights we expertly deliver today and engineer for tomorrow. DRIVING GROWTH FOR FAMILY DOLLAR Epsilon Agency management includes the industry’s top talent, and within our realigned structure, we have dedicated leadership driving Family Dollar’s digital footprint was outdated and fragmented omnicommerce, social, digital innovation/emerging technologies, UX with the shopper journey resolving in-store. Epsilon Catapult and data design. established a new digital strategy for Family Dollar, with a modern and sophisticated ecosystem. This included content in key digital Using our proprietary data assets in combination with our client’s channels, an enhanced social footprint (paid, targeted), updated data, plus the best, and most relevant third-party data, we analyze website with enhanced UX, new email platform, and marketing lifestyles, attitudes and behaviors and connect with them on a efforts to support their new digital coupon platform and app launch. deeper level. We then engage shoppers with fresh, intelligent and relevant creative that connects shoppers to your brands on an This business solution garnered the following results: 312% increase emotional level across today’s marketing channels: omnicommerce, in website traffic, 75% increase in email clicks, and 89% increase in digital, mobile, social, loyalty, CRM, email, direct marketing, positive social sentiments. broadcast and beyond. Through technology, we make it all work Next on the horizon: Epsilon Catapult leading Family Dollar in efforts together fluently and deliver the right message in a manner that to harness their own first-party data, with the goal of enhanced resonates and shifts behavior. targeting and personalization across digital channels.
“Since 2015, Epsilon Catapult has been an invaluable strategic partner. Their holistic, nimble approach connects brand strategy with retailer knowledge, enhancing the shopper experience while driving our business.“ - Tiffany Tucker, Head of Customer Marketing, Talking Rain AT-A-GLANCE WHO WE ARE EXPERTISE MAJOR CLIENTS Epsilon is a full-service agency that delivers clients and their Epsilon’s ominicommerce results use data to deliver • Mars • Georgia-Pacific retail partners deep knowledge about their customers/ personalized, contextually relevant content/offers. • AB InBev • KraftHeinz shoppers/guests. We fuse data, technology, and media to Our data segments and prioritizes, based on purchase connect with your members in the moments that matter, habits, retailers, and buying potential—and delivers • Family Dollar • Ocean Spray and get the results your organization needs. targeted content/offers. We grow your products within • Whirlpool / KitchenAid • GSK your categories in a win/lead strategy. • Land O’Lakes • Nature’s Way INDUSTRIES SERVED • Consumer Product Goods Manufacturers SERVICES KEY EXECUTIVES • Retailers – Mass, Grocery, Value, Drug, Club, • Shopper, Category Insights and Customer Sandy Kolkey, Chief Client Officer, Agency Consumer Electronics, Home Improvement/ Journey Mapping Brian Cohen, Chief Operating Officer, Agency Hardware, Pet, Beauty, Baby and Specialty • Omnicommerce Strategy Heidi Froseth, EVP, Omnicommerce Practice Leader • Financial Institutions • Data Intelligence, Strategy, Analytics and Brian Hurley, SVP, Strategy, Agency • Casual Dining Restaurants Machine Learning • Quick Service Restaurants • Creative AOR, Brand Development & Strategy CONTACT • Digital, Social, and Mobile Media Heidi Froseth • Artificial Intelligence and Interactive Innovation EVP, Omnicommerce Practice Leader Strategic Planning [email protected]
Epsilon-vFinal 1 8/7/18 11:09 PM The sky is white.
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STUDIO BUILD ROUND FILE NAME: 100086150-1ep_sm_fp_ad DATE: 07/26/18 12:21 PM PRODUCTION NOTES: STUDIO ARTIST TRIM SIZE BLEED SIZE LIVE AREA Version Proof % INKS NOTES cyan jason 10.4375" x 13.75" 10.6875" x 14.00" 9.6875" x 13.00" SM 90 F-1 magenta SIGN-OFFS CREATIVE LEAD PRODUCTION LEAD PROOFREADING 1 PROOFREADING 2 PROGRAM MANAGER yellow black CHANGES TEL: 612.547.5300 REQUESTED
45 SOUTH 7TH STREET SUITE 3100 NO CHANGES. MINNEAPOLIS MN 55402 APPROVED AS IS DOCUMENT FONTS USED UTC-Creative UTC-Purchased UTC- 3rd party Typekit STOCK ASSETS Purchased Y/N Helvetica X offset_208603 Y The Guide to Shopper Marketing Agencies • 2018 ADVERTISEMENT
FCBRED.COM WE ARE A MODERN RETAIL AGENCY ADVANCING CAPABILITIES Preparing for the future of retail requires holistic shopper solutions. Our addition of Chute Gerdeman, a top 20 store-design firm, and investment in our e-commerce and voice practices are just part of the exciting ways we’re solving for the modern shopper.
A CONSUMER CAN BECOME A SHOPPER Michelob Ultra Resistance Tap – Innovating AT ANY MOMENTTM Shopper Experience We believe in seamless solutions that holistically address the needs and desires of today’s in-control, omni-channel shopper. Our complete, through-the-line content capability and scale blends perfectly with our expertise in digital, mobile, social, retail environments, and experiential.
We approach every interaction as an opportunity to create a brand experience and a change in shopper behavior. And we’ve got 8 straight years of Shopper Effie award-winning work to show for it. This is how we drive results – and create a competitive advantage for our clients. Xfinity – Connected Commerce and Journey Solutions
THE RIGHT PEOPLE Our end-to-end capabilities are powered by our people’s diverse points of view and expert understanding of key retailers and their shoppers. FCB/RED prides itself on bringing together the most creative and diverse talent across every discipline.
Whole Foods – Elevating Category Aisle Experience
AT-A-GLANCE
WHO WE ARE SERVICES MAJOR CLIENTS The award-winning Shopper-First Brand Agency, • Shopper & Consumer Insights, Planning, • AB InBev • Kimberly-Clark that exists to improve the lives of shoppers. Measurement and Analytics • Brown-Forman • Samsung We operate globally with experts in 10+ North • Connected Commerce: physical, social, • Clorox • Goodyear American locations and reach in 120 offices in 80 conversational and e-commerce • Coca-Cola • GE Appliances countries. • Retailer Expertise, including Amazon practice • Comcast • Digital, Social, Mobile Engagement and CRM KEY EXECUTIVES • Brand Experience and Environmental Design CONTACT Tina Manikas, President • Brand Activation and FCBX Experiential Events Holly Willis, Director, FCB/RED Teddy Brown, Executive Creative • Content Creation, Full-scale Production, Media [email protected] Curt Munk, Executive Director of Planning and Distribution 312.425.5755
ShopperMagAugust2018.indd 1 8/2/18 1:54 PM We’re preparing for the future of retail by advancing our capabilities. Our addition of Chute Gerdeman and our new Amazon practice are just a couple of RETAIL ways we’re solving for the modern shopper. WE ARE A MODERN RETAIL AGENCY FUTURISTS AT WORK.
THE RIGHT PEOPLE
The Shopper First Brand Agency | FCBRED.com
ShopperMagAugust2018.indd 2 8/2/18 1:56 PM The Guide to Shopper Marketing Agencies • 2018 ADVERTISEMENT
GEOMETRY.COM/US
WE BELIEVE That the only line is the bottom line.
WHAT MATTERS Effectiveness. We use science as a tool to change behavior – and transform brand love into brand conversion.
CREATIVITY & EFFECTIVENESS
We’re the #1 most effective agency in our space and the 2nd most effective agency office overall. We won more awards than any other agency at the 2018 Shopper Marketing Effies.
AT-A-GLANCE WHO WE ARE SERVICES KEY EXECUTIVES We humanize commerce. • Shopper Marketing Scott McCallum, President, North America Geometry is the industry-leading commercial marketing • Experiential Jim Carlton, Chief Creative Officer agency with 8 North American offices and teams in 56 • Cross-Cultural Marta LaRock, Chief Strategy Officer markets around the globe. We understand human behavior Nick Jones, Chief Growth Officer and how to change it using the power of technology, cultural • Digital Commerce insight, creativity and brand experience. Our pivotal ideas are • Relationship Marketing emotionally relevant for people and commercially powerful for • Retail Media businesses. We inspire people to buy well using our expertise CONTACT • Consumer Promotions across marketing services including Digital Commerce, Nick Jones Experiential, Shopper and Cross-Cultural. • Sponsorship Chief Growth Officer, North America • Performance Measurement [email protected] EXPERTISE • Sales & Acquisition • Project Management • Commercial Ideas • Sourcing • Behavioral and Shopper Insights • Communication Strategies • Creative Concepts and Programs • Measurement and Evaluation • Journey Marketing • Marketing Intelligence and Innovation
Geometry-vFinal.indd 1 8/7/18 11:12 PM Untitled-1 1 7/31/18 12:29 PM The Guide to Shopper Marketing Agencies • 2018 ADVERTISEMENT
HMTASSOCIATES.COM
We are THE shopper-focused BRAND ENGAGEMENT agency
A bold statement to be sure. But we’re not an agency that shies away from stepping up and taking the lead. As pioneers in shopper marketing, we KNOW how to create compelling brand engagement. Extensive retailer knowledge, an understanding of triggers of influence, and knowing how to drive purchase are deeply rooted in our DNA. And as one of the few, independent, female-owned brand engagement agencies, our entrepreneurial spirit shines through in everything we do. Our award-winning work for some of America’s most iconic brands is a testament to our capabilities. Our long-standing client partnerships are built on one belief… it’s not about us being the hero; it’s about making your brands the hero. Here’s a peek at our game-changing approach…
LEAD WITH “AHA” INSIGHTS We start with our proprietary FOURsight to InsightSM process. We look through at least four distinct lenses from various perspectives including brand, retailer, shopper, consumer, category and occasion. This provides a unique 360-degree view that results in eye-opening insights and spot-on strategies.
IMPLEMENT WITH MEANINGFUL ENGAGEMENT We build on these strategies to create big ideas that engage and inspire action at the desired touchpoint along the consumer journey. Through flawlessly executed, unparalleled experiences, we connect brands to consumers’ hands, hearts AND minds. We’re not just motivating purchase – we’re creating loyal brand enthusiasts.
CREATE DESIRED IMPACT Our capabilities span a wide range of services with specific expertise in shopper marketing, experiential, content and influencer marketing, consumer promotions and partnerships. Whether we’re inspiring consumers to buy, guests to embrace, or fans and followers to share, the common denominator across every engagement is that we achieve measurable and meaningful results.
AT-A-GLANCE WHO WE ARE SERVICES KEY EXECUTIVES WE ARE THE SHOPPER-FOCUSED BRAND • Shopper Marketing Patti Conti, President/CEO ENGAGEMENT AGENCY • Experiential & Retailtainment Rick Einhaus, Executive Vice President Dedicated to delivering unparalleled engagement at every • Content & Influencer Marketing Lisa Norat, SVP, Business Leadership touchpoint, connecting consumers’ hands, hearts and minds with brands is at the core of everything we do. • Consumer Promotion • Sponsorship & Partnership Marketing CONTACT MAJOR CLIENTS • Digital & Social Erin Keller, Business Development [email protected] • Mondelēz International • Back to Nature Foods 216.369.0109 • The Kraft Heinz Company Company, LLC • The Coca-Cola Company • Stonyfield Farm, Inc. Joe Conti, Business Development • Deutsch Family Wine & [email protected] Spirits 216.369.0109
HMT-vFinal.indd 1 8/6/18 4:19 PM We Play to Win! From the very first move in brand engagement, we start with our proprietary FOURmula sm. Through our 4-step game-changing process, we create award-winning ideas and unparalleled experiences that connect Snap to see more! brands to consumers’ hands, hearts and minds.
Shopper Marketing
Rules of Engagement: • Recognize each play is unique • Start with a well-conceived strategy • Optimize every move • Achieve award-winning results The shopper-focused brand engagement agency.
©2018 HMT Associates, Inc.
Untitled-6 1 7/27/18 1:08 PM
7.23.18 4/c Process No 18 hmt PR & Advertising TrimSize: 10.4375”x13.75” .125 Ad Live Area: 9.6875”x13” 18 hmt Advertising PR_GameBoard_Ad_SMG_Version_B_r1 jt Images to be purchased: None The Guide to Shopper Marketing Agencies • 2018 ADVERTISEMENT
INConnectedMarketing.com
CONNECTED COMMERCE FOR THE CONNECTED SHOPPER We watch our target toggle between “shopper” and “consumer” so quickly we get marketing whiplash – shoppers are consumers and consumers are shoppers. It’s non-binary. So a retailer’s digital ecosystem is as important as their brick and mortar ecosystem. We call it Connected Commerce, and we ensure consumers can buy your brands whenever and wherever they want to with experiences that will drive loyalty.
To ensure we’re connecting with shoppers in the most impactful and effective way, we create the richest shopper personas in the industry. UtilizingMomentAware™ , our $12MM investment in data and our proprietary tool, we digest real-time and historical location data, past purchase behavior, online media consumption and your own data to build true lifestyle personas. That allows us to target shoppers with unmatched personally and contextually relevant shopper media. We can connect with them in the moments that influence purchase behavior the most.
CONNECTING AT THE SPEED OF THOUGHT HYPER-CONNECTED TO RETAILERS The line between off-line and online continues to blur. Shoppers Our Retailer Connectivity is something no other agency can offer. want to interact with your brand and products how, when and With over 300 marketers across the country based where your where they want. We need to embrace the fact that they shop at retailers and sales teams are based, we are literally “closest to the the speed of thought. customer.” We have personal relationships with 100+ retailers across channels as diverse as E-Commerce, Mass, Grocery, Dollar, That’s why we create brand experiences at Drug, Beauty, Specialty, Home Center, Auto, and On Premise. every “buy moment,” predicting performance and optimizing as we go. And with over $200MM invested in leading-edge capabilities over We didn’t get to be the #1 Promotion the past several years, we have access to data, insights and tools Agency ranked by Ad Age five years running that get you closer to retailers and consumers than ever before. by standing in place. We’re determined to
lead the transformation of the industry and embrace the disruption at retail. AT-A-GLANCE WHO WE ARE INDUSTRIES SERVED KEY EXECUTIVES We create meaningful connections between brands, • Food & Beverage • Home Goods Brian Kristofek, President retailers and consumers, transforming the way consumers • Health & Wellness • Baby Care Valerie Bernstein, EVP, New Business find, buy and love brands. More than any other agency, we • Personal Care & Beauty • Pet Care Dino De Leon, EVP, Executive Creative Director know “buy moments” can happen anywhere, no matter where the consumer journey takes them. Let’s connect. • Spirits/Beer/Wine Holly Quinn, EVP, Operations EXPERTISE MAJOR CLIENTS CONTACT Connected Commerce | Shopper Marketing • Abbott Nutrition • L’Oreal Valerie Bernstein, EVP, New Business National Consumer Activation | Brand Strategy & Insights • Barilla • Newell Brands [email protected] Consumer Segmentation & Purchase Journey Research • Deutsch Family Wine • Reckitt Benckiser 646.924.8601 Creative | Partnerships | Measurement & Advanced Analytics & Spirits eCommerce | Menu Marketing • Sargento • Edgewell Personal Care • Tyson • Heineken USA
IN-Connected-Marketing-vFinal.indd 1 8/7/18 11:13 PM FIND YOUR WAY IN
The diverse routes for shoppers are ever shifting, ever growing, and ever multiplying. This means there are more points of connection with shoppers than ever. What you need is an agency that can connect the dots. That’s where we come in. Let’s get started.
[email protected] • inconnectedmarketing.com
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Magenta = Bleed (.125") Blue = Trim (10.4375" x 14.25") Green = Safety (.375") THESE LINES DO NOT PRINT
AD: Julie CLIENT: TYSN DATE: 06/27/18 MECH: 1 RELEASE: Link
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FILE NAME: TYSN_SM_SHOPPER_MKTG_MAG_AD_SEPT_FY18_M The Guide to Shopper Marketing Agencies • 2018 ADVERTISEMENT
INSIGNIASYSTEMS.COM
ACTIVATING SHOPPERS Do you worry whether your late night mobile ads are sticking in people’s memory – or just fading away as they power down their phones at 11:30 at night to go to bed? At Insignia, we understand that receptivity is critical to delivering marketing ROI. We partner closely with our clients and help them develop programs that activate against shoppers who are low in the purchase funnel and receptive to the message brands need to deliver.
RESULTS, RESULTS, RESULTS! We treat every dollar that our clients invest as if it was our own. We hold ourselves accountable for delivering the best possible execution, whether the program is activated in-store or online. And when your program is complete, we offer a range of analytic tools including in-house and third-party offerings that brands can use to understand sales lift, impressions, engagement and other KPIs.
ONE STOP SHOP! Insignia is focused on delivering a wide range of in-store solutions to meet all your brand’s needs. We offer point of purchase solutions like Insignia POPS® and freshADSSM. Insignia POPS is a shelf sign that is integrated into retailer pricing systems to highlight store level pricing and executes in thousands of stores in the US. freshADSSM is the only pre-approved advertising program allowed in produce departments. Additionally, we also offer a full range of merchandising, promotional and digital solutions such as shippers, end caps, IRCs and more. And finally, to help drive traffic to the store, we can also develop and execute mobile advertising that can be linked to your distribution.
END TO END, EASY EXECUTION! Insignia is uniquely positioned within the industry, serving clients that range from large, multinational CPGs to small brands who are still building distribution. Our retail relationships give us approval to execute signs in over 20,000 stores, our speed to market allows us to have a program up in as little as 4 weeks, and our flexible design enables custom programs that can be executed at major retailers. Our team works with brands and agencies to understand objectives, develop unique activation and execute programs in-store with either existing brand assets or custom created assets via our in-house design team. AT-A-GLANCE WHO WE ARE KEY EXECUTIVES MAJOR CLIENTS Unique in the industry, we are a fully integrated shopper Kristine Glancy, President & CEO • Bayer • Nestle marketing provider. Our clients include prominent CPGs, James Illingworth, SVP, Marketing & Business Development • General Mills • Pfizer top retailers and leading shopper agencies. Our focus is on Adam May, SVP, Sales helping brands tell their story where it matters most… the • Halo Top • Procter & Gamble point of purchase! Brandon Dvorak, VP, Retail Development & Operations • Kraft Heinz • Unilever • Mars SERVICES EXPERTISE A few key solutions, products and services we offer are: With account management, creative and printing CONTACT capabilities all on-site, our expertise allows us to respond James Illingworth • In-Store Signage Solutions faster and execute quicker to meet our client’s needs. In SVP, Marketing & Business Development • Merchandising Solutions fact, many of our programs can be executed in-store in as [email protected] • Promotion Solutions little as 4-6 weeks. 763.392.6313 • Digital/Mobile Solutions • Creative Services • Insights & Analytics
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Insignia-vFinalUntitled-3 1 3 8/7/188/8/18 4:3911:52 PM AM Insignia-vFinal 3 8/7/18 4:39 PM
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Untitled-1 1 8/1/18 3:47 PM WHAT SWHAT S INSANITY USINGUSING OLDOLD PRACTICESPRACTICES ANDAND E PECTINGE PECTING NEWNEW RESULTS
FollowingFollowing today’s today’s shopper shopper isn’t isn’t a a guessing guessing game,game, youyou have to go wherewhere thethe datadata leads leads you. you. At At MarketingLab, MarketingLab, we’ve we’ve shattered shattered old old paradigmsparadigms and and rebuilt rebuilt our our approach approach to to meet meet today’stoday’s shoppersshoppers wherever theythey browse, browse, click, click, and and buy. buy. With With a technology-baseda technology-based method like no other, we discover shopper behaviors and convert them into insights, strategies, and tactics, so you can method like no other, we discover shopper behaviors and convert them into insights, strategies, and tactics, so you can successfully navigate today’s multichannel journey with real-time data. successfully navigate today’s multichannel journey with real-time data. Ready? Let’s talk. Contact Mark Lenss [email protected] | 612.329.4804 Ready? Let’s talk. Contact Mark Lenss [email protected] | 612.329.4804
Untitled-1 1 7/31/18 2:13 PM The Guide to Shopper Marketing Agencies • 2018 ADVERTISEMENT
SHOPTIVITY MATCHMG.COM
CONVERSION SPECIALISTS Growing brands has never been more difficult. No longer do retailers and brands control the experience, shoppers do. This mindset fuels the growth of our award winning Shopper Marketing practice. At Match, we seamlessly connect data intelligence with creative and design to accelerate conversion. Today, we’re the leading data-driven experience agency in North America amplifying growth and marketing efficiencies.
THE DATA-DRIVEN DIFFERENCE Our Data Driven Experience approach (DDX) provides us with unique and valuable conversion insights across the pre-shop, shop and post shop stages of the shopping experience. We then surround these insights with industry leading capabilities allowing us to more effectively engage shoppers and influence behavior across the entire path to purchase. By seeing things others don’t, our clients experience true growth in never before seen ways. • Strategic Commercial Planning • Experiential • Digital/Social • E-Commerce • Merchandising • Retail Assist
AT-A-GLANCE INDUSTRIES SERVED MAJOR CLIENTS EIGHT OFFICES CONTACT • Food • ConAgra US Canada Michael Dill Norwalk Toronto • Alcohol • Diageo CEO Chicago Montreal • Pepsi [email protected] • Personal Care Boulder
• Automotive • Progressive Portland Brian Kittelson • Insurance • Adidas Buffalo Baltimore SVP, Brand Commercialization [email protected]
MatchMG-vFinal2.indd 1 8/7/18 11:20 PM TODAY CLIENTS DON’T NEEDAGENCIES. THEY NEED ANSWERS. Today, clients want to know how to motivate shoppers, drive behavior change, and increase marketing efficiencies. Questions that cannot be solved by creativity alone. It takes data and insights. We are Match. We match art and science to create award winning shopper experiences that accelerate conversion.
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Untitled-4 1 8/5/18 10:53 AM The Guide to Shopper Marketing Agencies • 2018 ADVERTISEMENT
MOM T M .COM OUR CAPA ILITIES OUR PHILOSOPH Momentum moves shopper marketi ng forward into the today’s new fronti er solving issues facing shopper arketers e have the a ilit and resources to address the range of shopper marketi ng needs starti ng with traditi onal nati onal campaigns and customer-specifi c acti vati ons through deeper data-driven marketi ng. e ake sure ca paigns are success ul across ever step o the path to purchase ocusing heavil on pre during We are business-focused, delivering revenue driving results to clients, and post-shop by driving connecti ons that deliver content consu ers and shoppers ever where on the opti mal shopper media touchpoint. Our shopper We believe in making data acti onable with insights that lead to precision plans are opti mized through rigorous understanding marketi ng; that mobile and digital platf orms are the oxygen to making o technolog and how shoppers use it his uni ue shopper marketi ng thrive; and that the new omnicommerce world with understanding is gained through pri ar research with ever-changing new channels demands new means for connecti ng with and shoppers shopper tech partnerships test and learns and converti ng shoppers. our new state-of-the-art SHPR Lab. e address the newest challenges acing our clients HAT MA ES US DIFFERENT today – whether selling through eCommerce or emerging co erce channels aking ig data work or shopper Our partnership with IBM Watson to create our own shopper marketi ng marketi ng. Our exclusive partnership with IBM Watson cogniti ve intelligence platf orm allows us to deliver predicti ve and real-ti me allows us to create unrivaled shopper soluti ons that have analyti cs, providing program ROI ti ed to purchase. the ability to be personalized, dynamic and scalable in real- This gives us a fi rst-of-its-kind ti me. We prove the results with ROI tracking success ti ed a ilit to lead co ercial to purchases planning helping clients understand the shopper si e o Not only do we pay off all the shopper marketi ng eff orts prize, segmentati on and the value of individual shoppers, spend recommendati ons in-store with acti vati ons to win key periods, but our and connecti ons planning. The result is precision shopper marketi ng from Chase Design team leverages Shopper Based Design matched anonymized UIDs creati ng personalized shopper content and principles to orchestrate shopper ehavior in aisle ever experiences across the connecti ons that matt er most, driving purchase whether da to purchase at ull argin his tea speciali es in in-store, on mobile devices, or emerging eCommerce platf orms. understanding how to opti mize end caps, in-aisle, enti re categories or even store design Uni ue to Mo entu is our a ilit to complement our shopper marketi ng eff orts with Chase Design’s shopper based design approach to help rands and retailers get the results the seek across the enti re category. AT-A-GLANCE HO E ARE SERVICES E E ECUTIVES We drive purchase-driven results for clients and shoppers • Shopper A I or shopper data anage ent and Shaun Brown, SVP, Shopper Growth & Innovati on by leveraging big data, technology, and our SHPR Predict opti mizati on for consultati ve commercial and shopper enni er Olliges S P Shopper Business eadership platf orm powered by IBM Watson. Our approach delivers usiness planning Adrian ela ue P Shopper Strateg roup Director personalized shopper marketi ng experiences that drive • Shopper segmentati on and shopper business Manny Neto, SVP, Director of Analyti cs conversion with precision across the touchpoints on the value assess ent shopper ourne Joe Lamperti us, EVP, Growth & Innovati on (Chase Design) • Nati onal and customer-specifi c shopper marketi ng acti vati on INDUSTRIES SERVED • Shopper media connecti ons planning and acti vati on CONTACT • CPG brands serving retailers and • eCommerce, retailer.com commerce, voice commerce Shaun Brown, SVP, Growth & Innovati on eCommerce channels shaun rown o entu ww co • Category design and reinventi on opti mizing • Retailers selling nati onal and private-label brands shopper ehavior at retail and across digital 404.954.8285 • Healthcare commerce platf orms Joe Lamperti us, EVP, Growth & Partnerships • A u t o m o ti v e jlamperti [email protected] • Financial Services MAJOR CLIENTS 315.685.1000 • Chobani • Mondele • The Coca-Cola Company • New York Lott ery • Constellati on Brands • Nestl Purina • McCormick Co. & • Reckitt Benckiser French s • Sun rust
Momentum-vFinal.indd 1 8/7/18 11:22 PM Bigger data. Better ideas. Proven results.
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Untitled-2 1 7/31/18 2:59 PM The Guide to Shopper Marketing Agencies • 2018 ADVERTISEMENT
MOSAIC.COM
WE CONNECT SHOPPERS WITH BRANDS ONE EXPERIENCE AT A TIME.
We design integrated marketing programs that surround the consumer along the path to purchase — in-store, in their community and online.
WE STAND FOR MORE. Mosaic designs dynamic, shareable and shoppable experiences at the intersection of the physical and digital worlds that are rooted in emotion and delivered through human interaction, giving our audience a story to tell and a feeling to cherish.
WE DO WHAT WE LOVE. Cannes Our scale, our expertise and our partnership with top-tier Award 3,000 12,000+ clients make us the leader in delivering integrated branded 3X Winner Events executed weekly Field Sta across the US experiences of every kind. Privately Held NA Company with a 1,600+ 30 Year History Full-Time Employees in the US
Oces in: 2017 Winningest On-campus presence at Agency Pro Awards Billion Dallas, Chicago, New York, Los 2018 Silver Award Winner Angeles, San Francisco, In Revenue Bentonville, Norwalk, Montreal, Annual Great Place 186+ 2 Toronto, Vancouver to Work Winner Colleges & Universities across North America AT-A-GLANCE WHO WE ARE SERVICES MAJOR CLIENTS Recently named one of the top 25 marketing agencies • Shopper & Digital Shopper Marketing: A well-developed • Starbucks • General Mills in the world by Ad Age, Mosaic is a global leader in Purchase Design tool for driving sales and equity growth • Clorox • Coca-Cola experiential, retail, shopper and content marketing. • Ecommerce: Creating appealing experiences that allow • AB InBev • Diageo Mosaic’s US offices are located in Norwalk, New York, shoppers to gather information they need to make a • Campbell’s Chicago, Dallas, Los Angeles, San Francisco and purchase anywhere Seattle, with Canadian offices in Toronto, Mississauga and Montreal. • Brand and Package Design • Assisted selling & training KEY EXECUTIVES • Mosaic’s proprietary Deconstruction™ process is the Kevin George, President & CMO Mosaic EXPERTISE ownable way to identify shopper behavior to inform Matthew Diamond, SVP Mosaic NA Mosaic Shopper provides a unique suite of services ideation and design the best activation experiences Bill Rodi, Vice President, Mosaic Shopper US known as Purchase Design. Our 52-year history of brand • Measurement & Analytics: A measurement-first approach and package design, paired with a purchase-focused to strategy; customized scorecard methodology approach to the shopper journey, focuses on driving sales while establishing or maintaining equity at retail. CONTACT INDUSTRIES SERVED Bill Rodi, Vice President, Mosaic Shopper US • Pharma/Healthcare • Banking 312.216.5231 • Beer/Spirits • Consumer Electronics • CPG
Mosaic_Shopper_P2P_Directory_Ad_LeftPage 1 7/31/18 3:57 PM Make the world a shoppier experience
We’re not an Advertising Agency. We’re not a Shopper Agency. We’re not a Digital Agency. We’re not an Experiential Agency. We’re Mosaic, the perfect combination of everything you need to get your customers’ attention, start a conversation, and build an experience that converts them into believers.
Commerce Experiential Content
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Untitled-2 1 7/31/18 3:38 PM
CLIENT | Mosaic IMAGES/ILLUSTRATION RECORD CMYK Dieline PROJECT | P2P Directory Ad RIGHTS purchased pending approval supplied created in studio FILE NAME | Mosaic_Shopper_P2P_Directory_Ad_RightPage.ai RIGHTS FILE NAME + SOURCE DPI DIELINE | 10.4375” x 13.75” shutterstock_603113981_FLAT_CMYK.psd 300+ ART SOURCE | MosaicShopperAd_RightPage_r2_v1.ai PRINT METHOD | Unknown Mosaic FILM/PRINTER | Unknown 100 Liberty Street Suite 100 UPC | NA Toronto, Ontario SCALE | 100% M6K 3L7 416.449.7880 DATE 07.30.2018 R.1 | RP RELEASE DATE XX.XX.2018 The Guide to Shopper Marketing Agencies • 2018 ADVERTISEMENT
SHOPTIVITY O AC.AG C
E GO TO ATTLE FOR OUR CLIENTS EVER DA Propac is a brand acti vati on agency that forges new ways to engage buyers. executi on, we craft ideas that bring the brand vision to life.
STRATEGIC ATTAC S As veterans of the retail environment, we blend shopper insights with retailer experti se to lead our clients to victory. We’ve done it for over 25 years. faster than our competi ti on.
E FIGHT TO THE VER END From nati onal to regional and local promoti ons, we deploy our experienced troops to turn projects from ideas into reality. We are one of only a few agencies with a full Acti vati on team, equipped with our very own on-site warehouse and distributi on center. This allows us to bring ideas to market in a faster, more cost-eff ecti ve way.
ON THE FRONT LINES TOGETHER An experienced partner — we fi ght side by side with our clients. Together with Strategy, Creati ve and a full Acti vati on team, we create 360º consumer’s hands. We do it with everything from in-store to out-of-store Our work is engaging, disrupti ve and most of all
AT-A-GLANCE HO E ARE SERVICES MAJOR CLIENTS Propac is a brand acti vati on agency that leads • • • • • • E PERTISE • • Interstate Batt eries • Brand & Retail Acti vati on from idea to reality. We’re all under one roof, • CONTACT collaborati ng from concept to executi on. • • Shopper Marketi ng • Brand Acti vati on INDUSTRIES SERVED • 469.969.6630 • • • • •
Propac-vFinal.indd 1 8/7/18 11:24 PM Untitled-6 1 7/27/18 1:05 PM The Guide to Shopper Marketing Agencies • 2018 ADVERTISEMENT
AATCH .COM
OUR CAPA ILITIES
We know shoppers, no matt er where they shop. From mass to club to grocery to e-commerce, our insights-driven approach gets their att enti on and gets your products in their basket.
We also know not every client needs the same thing. That’s why we adapt our model to make it work for you. Some clients may only need a seasonal soluti on, while others want help creati ng a brand from scratch. Since the industry is always changing, we think it’s important to be fl exible — even if that means staffi ng one of our experts right in your offi ce.
Give us a call to fi nd out what else we can do for your business.
OUR PROCESS The way we work is unlike anywhere else. We involve our whole team throughout every part of the process, and with our in-house producti on management team, we’re able to help our clients get to market faster and more effi ciently.
We start with inti mate knowledge of retailer prioriti es, brand imperati ves, and understanding the psychology of shopper behavior.
Then, based on insights, we develop ideas that connect with shoppers. Whether we’re developing an endcap, a programmati c media campaign, or reimagining an enti re category, our work is designed to change behavior and drive sales.
Along the way, our in-house team of industry experts collaborates with strategy and creati ve to develop the best soluti ons and get them into market so you can see results.
AT-A-GLANCE HO E ARE SERVICES MAJOR CLIENTS We’re business builders, we’re collaborators, and we’ve • Business-consulti ng approach to solving • Procter & Gamble • Keurig partnered with brands to deliver results rooted in shopper marketi ng challenges • • 3M insights for over 20 years. • Shopper marketi ng insights, analyti cs, and • Wendy’s • Duracell We’re a mix of world-class creati ves, producti on experts, • • TracFone digital specialists, and groundbreaking strategists who know • Creati ve services across physical and digital retail • Media planning and buying • Project and producti on management from CONTACT E PERTISE concept through executi on We have a deep understanding of shopper behavior, retailer • Rapid growth incubator model for smaller brands prioriti es, and brand imperati ves. Our unique approach of bringing strategy, creati ve, and executi on together allows us to deliver superior soluti ons while getti ng to market faster and more effi ciently. 479.575.0200
SaatchiX-vFina2.indd 1 8/6/18 12:58 PM What could you do with the endless POSSIBILITIES OF “&X”? We may not know you, but we want to. Let’s talk about how our powerful approach of integrating strategy & creative & execution can get real solutions to market faster & deliver results.
Let’s Chat: 479.575.0200 Let’s Get Digital: [email protected]
© 2018 Saatchi & Saatchi X
Untitled-1 1 8/6/18 6:22 PM The Guide to Shopper Marketing Agencies • 2018 ADVERTISEMENT
.
SCOPPECHIO IS FULL INTEGRATED PROVIDING THE FOLLO ING SUITE OF SERVICES • Digital Platf orms • • Trade Shows • Promoti onal Design • In-House Video Producti on with Full • • Animati on & Edit Capabiliti es • • Brand Strategy & Adverti sing • Identi ty Design • Sampling & Street Ambassador Programs • Performance Marketi ng • • Technology Soluti ons • Online and Offl ine Media • • • Infl uencer Marketi ng • • Touchscreen Acti vati ons • • Event Marketi ng
OUR SHOPPER MAR ETING PHILOSOPH o o n o n o
HAT MA ES US DIFFERENT Rate, Speed and Quality. Not two; all three.
AT-A-GLANCE HO E ARE SERVICES MAJOR CLIENTS Scoppechio is an independent, Louisville-based • 360º Content Creati on • • marketi ng services network with additi onal locati ons • Sampling, Community Acti vati on, • • in Cincinnati , Columbus and Orlando. We provide Event Marketi ng content for all platf orms of communicati on, with • Brown-Forman • core competencies in brand strategy, digital, • CRM & eCommerce Integrati on experienti al, shopper marketi ng, CRM, packaging • Media Planning, Placement & Reporti ng, E E ECUTIVES Including Infl uencer Campaigns • Packaging, Merchandising, Promoti onal Design & Executi on E PERTISE Regan Nichols, Vice President, Retail & Shopper Marketi ng Scoppechio develops holisti c shopper marketi ng • Foot Traffi c Studies, Retail Category Line Review CONTACT understanding. We work from well-defi ned KPIs and with a full array of in-house tacti cal capabiliti es to provide soluti ons that most effi ciently drive growth across e-commerce and traditi onal distributi on channels. 502.314.9598
Scoppechio-vFinal.indd 1 8/6/18 6:41 PM WE DELIVER THE RIGHT MESSAGE
TO THE RIGHT PLACE AT THE RIGHT TIME.
Get the right agency network to handle everything from cross-digital platform work and promo development to strategy, e-commerce integration, experiential and packaging design.
SHOPPER MARKETING
EXPERIENTIAL • OMNICHANNEL • PACKAGING & MERCHANDISING
LEARN MORE AT SCOPPECHIO.COM/SHOPPER OR CALL KATE GRAY AT 502.314.9598
Untitled-1 1 7/31/18 11:57 AM 102530_SCO_ShopperMag_10_4375x13_75c.indd 1 7/25/18 4:33 PM The Guide to Shopper Marketing Agencies • 2018 ADVERTISEMENT
GO HO TO OG .COM
what we believe shopper marketi ng should do. Because in any category or on any retail journey, there’s a space where your marketi ng message can meet transact. We call them Buy Now moments. Focusing on these moments—or even creati ng them where they don’t already exist—is how we deliver bott om- line-boosti ng results.
TA E THE UI IS OUR RAND SEI ING CRITICAL U NO MOMENTS
th n our rand s ecos stem do ou Does your physical or online Are there spaces you currently own have marketi ng that acti vely invites and selling environment inspire the that could be points of commerce? nsp res purchase shopper to u
We make sure your adverti sing, digital and Reinventi ng your physical or virtual shelf can We can inject commerce into social, mobile, social closes the sale at retail. Like this trial- nudge shoppers to purchase. This experience online or physical stores for new sources building program we did for Tribe Hummus. helped Lipton grow the tea category and of growth. Tires On Demand at Walmart boost their brand share. brought online opti ons into stores to capture more shoppers.
ANT MORE CASE STUDIES ON HO TO UILD U MOMENTS VISIT GOSHOPTOLOG COM OR
AT-A-GLANCE
HO E ARE SERVICES MAJOR CLIENTS We’re a collecti on of tech geeks, creati ve rebels and • Brand Acti vati on • • U b i s o ft retail revoluti onaries who help our clients seize moments • Retailer-Specifi c Programs of opportunity in the fast-changing, disrupted space of • Dean Foods • MoneyGram • Retail Reinventi on (Physical and Online) shopping. We’re known for charti ng the unknown and • • Spectrum Brands blending proven fundamentals with never-been-done- • New Commerce and Retail Technology before innovati on. • • Go-to-Market Tools E E ECUTIVES E PERTISE We help brands (even those with limited dollars or shopper INDUSTRIES SERVED resources) deliver results by creati ng “buy nows”—highly- Will Clarke, SVP, Head of Creati ve effi cient engagements where breakthrough marketi ng, • Food and Beverage • • Health and Beauty CONTACT • • 469.287.1175
Shoptology-vFinal.indd 1 8/7/18 11:27 PM Untitled-1 1 7/31/18 11:39 AM The Guide to Shopper Marketing Agencies • 2018 ADVERTISEMENT
WWW.THEMARKETINGARM.COM/CAPABILITIES/SHOPPER/ OTHERS SEE LIMITS Limited marketing budgets, shelf space and retailer relationships. Limited attention from shoppers, trips, spend and loyalty.
WE BELIEVE IN LIMITLESS RETAIL™ Find shoppers in the moments of greatest relevance through an understanding of their digital DNA and real-life decision-making. TMA’s approach to Shopper Marketing — called Cartography — navigates a shopper’s media behavior, e-comm activity and in- store purchases to provide a more comprehensive understanding of why shoppers buy.
AND TMA CAN ACTIVATE ANYWHERE IF IT DRIVES MEASURABLE RESULTS Let’s get started with insight-driven big ideas that reflect an intimate understanding of the retailer. Through our work with some of the biggest and best brands in the business, we’ve executed hundreds of customized retail programs that excite CASE STUDY: LAY’S SMILES buyers, shoppers and brands. This year, Lay’s potato chips set out to do good and make people feel We use a behavioral science approach to navigate the shopper’s good with a fully integrated campaign called “Smile with Lay’s.” Lay’s unique expectation of your brand at retail. We remove barriers is partnering with Operation Smile, an organization that provides that interrupt their purchase, adding real value to the occasion free surgical care to children across the world. So when you “Get a of consumption or use. Through targeted messaging and tactics, Smile,” you are helping “Give a Smile” to a child in need. TMA’s Cartography practice elevates your product’s benefit to a The campaign was executed across the entire path to purchase, more powerful place of emotional relevance. leading with digital and social media, TV, and user-generated and influencer-driven content. TMA executed all aspects of creative, even leveraging our robust talent network to have celebrity bags (e.g., featuring Michael Strahan) and endorsements (e.g., Jordin Sparks). The program extended into retailers with customized programs for top accounts, including Walmart, Kroger, 7-Eleven and Dollar General. Leveraging our “Retail Insights Engine” — a core aspect of our Cartography shopper marketing approach — we delivered a shopping experience unique to the shopper’s mindset and trip mission. Whether that meant making family memories at Dollar General with our Shutterfly partnership or being culturally resonant with the Hispanic Millennial male at 7-Eleven, each retailer received a high level of customization, while the program overall remained visually cohesive. AT-A-GLANCE WHO WE ARE SERVICES KEY EXECUTIVES TMA is a next-generation Shopper Marketing & • Shopper and Retailer Marketing Dan Belmont, CEO Engagement agency built to deliver end-to-end solutions. • Performance Media Trina Roffino, President, Consumer & Shopper Engagement We deliver measurable results that are driven by big ideas Jay Evans, SVP, Shopper Engagement and are grounded in behavioral science insights. • E-commerce • Retail Design & Innovation Wells Deschler, VP, Shopper Engagement Strategy INDUSTRIES SERVED • Experiential/Event Activation Eli Salvidar, Sr. Director of Digital Shopper Strategy • Talent & Influencer Integration • Food & Beverage (CPG) CONTACT • Telecommunications Jay Evans • Insurance MAJOR CLIENTS SVP, Shopper Engagement • Automotive • PepsiCo • Bacardi USA [email protected] • QSR • AT&T • Nissan 214.259.3295 • Wine & Spirits • State Farm • Gaming • GameStop • Hotel • Goodyear
TheMarketingArm-vFinal.indd 1 8/7/18 11:28 PM Untitled-1 1 7/31/18 12:14 PM The Guide to Shopper Marketing Agencies • 2018 ADVERTISEMENT
THEMARSAGENCY.COM
CREATE. IMPACT.
The way we see it, it’s the end of commerce as we know it. Every commonly held strategy, position and belief is in flux. Clients need business partners who can ideate smarter, move faster, try harder, think more holistically and make an impact on their business, every day. For us, impact is everything. It reinforces agency value. It shows personal care. It builds client trust. We do whatever it takes to drive growth. And that’s what we create – impact.
45+ YEARS AT THE FOREFRONT OF COMMERCE.
Steeped in the commerce intersection of retailers & brands since inception. First to market with preeminent, field-based customer solutions. Proven track record of future-proof, business- building solutions.
WE ARE THE GROWTH COMPANY The only independent marketing agency designed for today with a ruthless focus on growth. Brand thinkers with a bottom-line bias. Practitioners. Behavior changers. Business builders. Our promise is simple: profitable, sustainable growth for your business.
AT-A-GLANCE WHO WE ARE SERVICES MAJOR CLIENTS We are proud to have received 3% Certification as • Performance Analytics:Inform, measure, predict & • American Pet Nutrition • Henkel part of our mission to create a progressive agency optimize the impact of your shopper spend. • Bacardi • Lagunitas Brewery environment where the best people want to work, • Shopper Innovation: Solve business challenges where they can thrive, and where they can contribute • BJ’s Restaurant & • Lowe’s Home by keeping your brand at the forefront of the way to developing business-building ideas that drive Brewhouse Improvement people shop. growth for our client partners. • Campbell Soup • Nestle Waters • Commerce Consultancy: Navigate the complexities Company • Pfizer of individual retailers at the speed of commerce. INDUSTRIES SERVED • Cargill • Premier Nutrition • Shopper Media & Content: Drive real shopper • Beauty/Personal Care • Conagra Brands demand through precision, behavior-based targeting • Samsung • Durable Goods and compelling, purchase-driven content. • Hallmark • T-Mobile • Entertainment • Premium Entertainment Content: Optimize shopper • Food & Beverage engagement through the best music, sports and KEY EXECUTIVES • Health & Wellness lifestyle content. Ken Barnett, Global CEO • Natural & Organic • E-Commerce: Deliver seamless, conversion-driving Rob Rivenburgh, CEO North America • Pet Care experiences across key pure-play and multi-channel Darren Keen, CEO Europe retailers. • Technology & Consumer Electronics CONTACT OFFICES Drive growth for your business: • Bentonville • Minneapolis [email protected] • Chicago • New York • Cincinnati • Oakland Drive growth for yourself: • Dallas • Seattle [email protected] • Detroit HQ • Stamford 248.936.2200 • London • Toronto
TheMarsAgency-v2.indd 1 8/7/18 11:29 PM We guarantee growth for your business.
Because we can.
See our guarantee at themarsagency.com/growth
Bentonville Chicago Cincinnati Dallas Detroit London Minneapolis New York Oakland Seattle Stamford Toronto
© 2018 Mars Advertising Inc, All Rights Reserved.
59413_8_TMA_ShopperMarketing_Ad.inddUntitled-3 1 1 8/1/187/31/18 10:50 11:43 AM AM The Guide to Shopper Marketing Agencies • 2018 ADVERTISEMENT
TPNRETAIL.COM
WE MAKE THE BUY HAPPEN In today’s ecosystem of commerce, traditional shopper marketing is no longer enough. There is no longer one clear path, and shopping is not a deliberate, compartmentalized act. Shopping is spontaneous, deconstructed and integrated into the flow of everyday life. Your target is “Shopping in the Flow” as they go through their day, from their phones, couches, desks and cars. It’s our job at TPN to reach and engage your target wherever they are and deliver connected, frictionless experiences at the speed of dynamic commerce. Our mission is simple: to Make the Buy Happen. We combine curated technology, art and human insight to create connected experiences that build brand commitment.
WE HAVE THE TOOLS We leverage proprietary data, strategic insights and smart planning tools to execute with focus and precision. WE KNOW THE TECHNOLOGY We’re heavily invested in existing and emerging technologies and our innovative digital commerce practice to capture tomorrow’s shopper, today.
WE TAKE THE LEAD We push to get there first, which is why we’ve expanded our specialty digital commerce practice that is dedicated to making the buy happen for brands at the major e-tailer players. WE GET THE RESULTS We don’t ignore ROI; we deliver on it. We leverage TPN’s shopper media practice to bring brands more efficient, precise and effective ways to target shoppers closer to the buy than ever before and get the strongest returns on their budgets.
AT-A-GLANCE WHO WE ARE SERVICES KEY EXECUTIVES We are a creative commerce agency that exists to • Shopper Marketing Sarah Cunningham, Sr. Managing Director, Chicago Make the Buy Happen for some of the most iconic • Retailer Marketing Joe Scartz, Chief Digital Commerce Officer global retailer and manufacturer brands in the world. • Retail Tech & Innovation Christy O’Pella, Sr. Managing Director, Dallas EXPERTISE • Digital Marketing & Commerce Amy Lanzi, Managing Director, New York • Consumer Marketing Tracy Faloon, Chief Integration Officer Our expertise comes from embracing the world • Experience Design of connected experiences, where digital meets physical. It’s these practices that allow us to truly deliver on our promise to Make the Buy Happen in the CONTACT interconnected world of commerce. Rich Feitler, President and Chief Operating Officer [email protected] 312.396.9001
TPN-vFinal.indd 1 7/24/18 3:33 PM commerce with IMAGINATION
We create connected, frictionless experiences to engage your target wherever they are and Make the Buy Happen. It’s what we do—and we do it with foresight, precision and imagination. Contact TPN to learn more about how we can help reach your shopper. tpnretail.com
Untitled-2 1 8/1/17 6:54 AM
11769_SMmag_advertorial_1.ai P. ROUND # Shopper Marketing Mag Flow 2.0 AD TBD APPROVALS Job Name Element Ship Materials Date 1 APPROVED NOT APPROVED RIGHT AS IS W/CHG REVISE & RESUBMIT Trim 10.43 x 13.75 INKS: AE TPN Nancy Tharp Live .125” bleed CMY K Client Account Coordinator AC Bleed NA Liz C AD Client Code Account Executive CD Adobe Illustrator CC17’ David Gipson STUDIO Proof Scale Software/Version Art Director PROOFREADER 100% GUIDE MARKS: Build Scale TBD ?? HIGHLY CONFIDENTIAL 100% LIVE - Do Not Print Substrate Creative Director XXX TRIM - Do Not Print TBD VS NOTES BLEED - Do Not Print Studio Production Artist Proofreader *PLEASE NOTE PRINTER RESPONSIBLE FOR TRA Supplier is responsible for checking working drawings accuracy in measurements, plate tolerance requirements, registration and construction detailing before plates are made. Any changes made to suit production requirements should be approved by both the client and TPN. All copy should be proofread by client. Any legal requirements should be checked by color only. For accurate This proof illustrates approximate client’s legal department. indicated, drawdowns and/or matchprints as directed. the color system to matching, refer The Guide to Shopper Marketing Agencies • 2018 ADVERTISEMENT
I ALLATINA.COM EVOLVING WITH OUR SHOPPERS We specialize in shopper marketi ng and design acti vati ons, developing omnichannel communicati ons across retail channels. In a new world where everything is shoppable, we strive to develop impactf ul shopper plans that achieve the brief’s objecti ves and reach our shoppers in targeted, relevant and innovati ve ways along their path to purchase. Knowing the shift in shopper marketi ng today, this may come to life in the physical retail space or in the online digital world, but our ulti mate goal is always the same: to convert shoppers into buyers. COLLABORATION IS KEY We believe that two heads are bett er than one, and three heads are bett er than two. Collaborati on and teamwork are at the core of our philosophy. We strategically put a dedicated team together for every individual project, ensuring we have the best backgrounds and experti se in place from the Account, Planning and Creati ve teams to produce the strongest possible outcome. The common mindset throughout our team is no rock will be left unturned and no job will be incomplete we are there through thick and thin asking questi ons, solving problems and fi nding answers together.
GLOBAL TEAM LOCAL MINDSET We are an independent, minority and woman-owned agency. Our team is multi cultural, operati ng in offi ces around the globe and with presence in local markets. We have a small agency feel, and are very agile to get the work done both quickly and creati vely, no matt er how large the task. We consider many of our clients our partners and friends, and work closely together to solve the challenges before us and to always come out a litt le stronger and a litt le smarter than where we began. SHOPPER INSIGHT UELS IDEA As part of their new “one-brand strategy,” Coca-Cola was looking to connect with shoppers in a new way at their key customer, Walmart. We were asked to create an innovati ve brand acti vati on that could engage with and communicate the new brand strategy and values to Walmart shoppers. Born from a simple shopper insight that shopping carts were not being returned in the parking lot, we developed an acti vati on idea that would disrupt and engage shoppers before they left the store premises. We created a special, larger-than-life Coca-Cola “vending machine” that would reward the shoppers that returned their carts. The vending machine created a personalized experience for each parti cipant, allowing everyone to l n . AT-A-GLANCE WHO WE ARE SERVICES KEY EXECUTIVES Visual Lati na is an independent shopper marketi ng and • Shopper Marketi ng uadalupe ano, Partner design acti vati on agency. We are a global team, specializing • Industrial Design Felipe Vallebella, VP, Executi ve Creati ve Director in developing impactf ul shopper tools and omnichannel Santi ago Kember, VP, Planning Director communicati ons that will convert shoppers into buyers in • Brand Experiences the online and offl ine world. • Promoti ons & Acti vati ons Laura Korchinski, VP, Account Services • Digital & Ecommerce EXPERTISE • Producti on of POP and Photography CONTACT We have 30 years of experience supporti ng clients around uadalupe ano the world, working on local, regional and global projects. MA OR CLIENTS Partner, In the US, we develop multi cultural-focused and total Guadalupe.cano@visuallati na.com market campaigns, with our key experti se being in shopper marketi ng both online and offl ine. Laura Korchinski VP Account Services, USA INDUSTRIES SERVED Laura.korchinski@visuallati na.com • P • Non-Alcoholic Beverages • Alcoholic Beverages • Food Products • Telecommunicati ons
VisualLatina-vFinal.indd 1 8/7/18 11:32 PM Untitled-6 1 7/27/18 1:04 PM ADVERTISEMENT
SPOTLIGHT: ‘SHOPPER MARKETING’ SPECIAL REPORTS The writers and editors of Shopper Marketing supplement monthly feature articles, reports and campaign stories with a variety of bonus content. Some of the content is produced in collaboration with sponsors. Among the special reports …
ANNUAL WHO’S WHO
n Who’s Who in Merchandising, February 2018
n Who’s Who in Shopper Marketing Agencies, April 2018
n Who’s Who in Digital Shopper Marketing, June 2018
n Who’s Who in Shopper Marketing, August 2018
n People to Watch, September 2018
n Who’s Who in E-Commerce, December 2018
REPRESENTATIVE SPECIAL REPORTS
n Mastering Retailer Ad Platforms, August 2018
n Voice Assistants and Shopping, July 2018
n Shopper Marketing Effies, June 2018
n The Evolution of Retail Environments, May–July–September 2018
n Under the Influence: Influencer Marketing Virtual Roundtable, May 2018
n Data Design: Finding Order in the Chaos, April 2018
n Urban Shoppers and Store Formats, March 2018
n Zero-Based Budgeting, February 2018 REPRESENTATIVE WALL CHARTS, ETC. ANNUAL SURVEYS
n Trends Report, January 2018
WHITE PAPERS
n Omnishopper, March 2017
n E-Commerce Intelligence, August 2018
n The Retailer Receptivity Guide, December 2017
n Digital Collaboration Playbook, October 2017
n Retail Promo Guide, September 2017
n Digital Shopper Marketing Landscape, July 2017
EXPERTS THAT DRIVE EDITORIAL EXCELLENCE Each member of the Shopper Marketing editorial staff is steeped in experience serving the industry. Month after month, they deliver editorial excellence and unprecedented access to shopper marketing thought-leaders.
Bill Schober Tim Binder Charlie Menchaca Patrycja Malinowska Samantha Nelson Cyndi Loza Jackie Barba Managing Director, Executive Editor, Managing Editor, Associate Director, Senior Editor, Associate Editor, P2PI.org Associate Editor, P2PI.org Content and Editorial Shopper Marketing Shopper Marketing Content, P2PI.org Content, P2PI.org 4+ years with P2PI In 1st year with P2PI 20+ years with P2PI 8+ years with P2PI 2+ years with P2PI 8+ years with P2PI 6+ years with P2PI [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] 773-992-4439 (224) 632-8214 773-992-4430 773-992-4437 773-992-4432 773-992-4435 773-992-4436 Don’t miss these other upcoming Industry Guides appearing only in Shopper Marketi ng magazine in 2018.
Insights, Analyti cs & Data E-Commerce October 2018 December 2018
Contact Rich Zelvin at the Path to Purchase Insti tute at [email protected] or (773) 992-4425 for more informati on.
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