Relationship marketing
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- The Conceptual Foundations of Relationship Marketing: Review and Synthesis
- Returns on Business-To-Business Relationship Marketing Investments: Strategies for Leveraging Profits
- Relationship Advertising: Investigating the Strategic Appeal of Intimacy (Disclosure) in Services Marketing Andrea Diahann Gaye Scott University of South Florida
- Understanding Relationship Marketing and Loyalty Program Effectiveness in Global Markets
- Relationship Marketing Theory Interfirm Relationship Marketing Theory Interpersonal Relationship Marketing Theory Multilevel Relationships
- Word-Of-Mouth Communication As a Consequence of Relationship Quality in Online Environments
- Relationship Marketing and Relationship Managers: a Customer Value Perspective
- Relationship Marketing in the FMCG
- Does Consumer Gender Influence the Relationship Between Consumer Loyalty and Its Antecedents? Valentina Stan, Ph.D., Professor, ESSCA School of Management, France
- How to Build Consumer Trust: Socially Responsible Or Controversial Advertising
- Strategic Relationship Marketing Springer-Verlag Berlin Heidelberg Gmbh S0ren Hougaard Mogens Bjerre Strategic Relationship Marketing
- Consumers' Relationships with Brands and Brand Communities
- The Impact of Price Satisfaction on Supplier Relationship Performance
- Relationship Versus Transactional Marketing in the Service Industry
- Is Relationship Marketing Right for My Company?
- Brand Relationship Management – a New Approach for the Third Millennium
- The Impact of Customer Relationship Marketing on Customer Satisfaction of the Arab Bank Services
- A Study of Relationship Marketing on Customer Satisfaction