MEDIA PACK Exhibitions
Face-to-face engagement with tomorrow’s applicants YOUR TRUSTED PARTNER
For an engagement solution that can cut through the noise, Our network –2021 sees a reduced number of events, but and help you reach and convert the right students, look no still with wide geographical reach, meaning you’re able to further than UCAS exhibitions. 150k+ students attend our pinpoint your recruitment. From our large, flagship events UK-wide network of 50 exhibitions each year – at the exact through to smaller, but locally focused exhibitions, we’ve got moment they start researching their options. Ensure you are the reach that other organisers don’t have. one of the hundreds of universities, colleges, and employers who exhibit. Our ability to connect – attending an event shouldn’t just be about the stand. We know that connecting with a student We’ve been helping clients reach the student audience for needs to start before they attend, support engagement while almost 20 years, supporting nine million students as they they’re on site, and continue to conversion afterwards. We make decisions about their next steps. Our exhibitions can provide a range of marketing opportunities that will provide the opportunity to engage them early, at a point enhance the brand experience you offer. when brand awareness is the primary objective. Build a relationship, and a connection at one of our events, and Our unique insight – we know who comes to our exhibitions, see how your recruitment conversion can be transformed. and crucially what they then go on to apply for, and we’ll use that insight to support you in planning your attendance Our audience reach – our trusted engagement with at exhibitions. Whether you want to push your usual thousands of schools across the country, means attendance recruitment boundaries, or focus in on specific areas, at UCAS exhibitions continues to rise. Schools often see us as we can help you define the perfect solution. the starting point for researching higher education options – that’s great news for your early engagement activity. AUDIENCE REACH
As soon as a student registers to attend a UCAS exhibition, we know what they’re interested in, and where they’re considering for their studies. Using this insight, our experts are on hand to ensure we can optimise your experience.
2021 exhibitions
Our network of exhibitions for 2021 is now available. Make sure you don’t miss out: www.ucasmedia.com/content/exhibitions-2021
92% of students found a university they’d consider applying to AUDIENCE REACH
Scotland
Glasgow > Scottish Event Campus (SEC) 14 September Shell Edinburgh 2,958 attended > Royal Highland Centre 7 September Shell 2,269 attended
Attended numbers – 2019 AUDIENCE
REACH Tyneside > Utilita Arena Newcastle North West, North 6 July East & Yorkshire Shell 4,351 attended and the Humber of England
Liverpool > Liverpool ACC 4 May Shell 5,396 attended
Manchester > Manchester Central 10 – 11 May Sheffield Shell Premium > FlyDSA Arena, Sheffield 12,891 attended 9 July Shell 4,534 attended
Attended numbers – 2019 AUDIENCE REACH
West Midlands, East Midlands & South West of England
Birmingham East Midlands > NEC, Birmingham > Derby Arena 14 – 15 May 28 May Shell Premium Shell 10,216 attended 4,728 attended
Exeter > Westpoint Centre Attended numbers 18 – 19 May Shell – 2019 7,116 attended AUDIENCE REACH
South East & South East of England
Farnborough > Farnborough International 7 – 8 May, Shell New event London ExCeL > London ExCeL 24 – 25 May Shell Premium 13,830 attended
Kent > Kent Event Centre Attended numbers TBC Thursday 15 July Shell – 2019 3,645 attended AUDIENCE REACH
Northern Ireland and Wales
Attended numbers – 2019
Northern Ireland > Eikon Exhibition Centre TBC Shell 6,633 attended
Cardiff > Cardiff Metropolitan University 23 June Shell 4,091 attended STAND SPACE
Shell scheme All stands at shell scheme exhibitions are built using a shell scheme structure, and include:
> stand size options - single (3m x 2m), double (6m x 2m), triple (9m x 2m) > a standard nameboard – 2900mm(h) x 500mm(w) > grey carpet > a light (only where the normal venue lighting is deemed insufficient) > three walls > two drinks vouchers per open day > a basic listing on the event page on ucas.com > a basic listing on exhibitor list in event guide > end of year post event tracking report for any UCAS customers who are part of the undergraduate scheme (one per provider code, not available for subsidiary campuses) > basic furniture if required (upgrades available) MARKETING OPPORTUNITIES
Making a connection
Drive that all-important footfall and enable face-to-face engagement right at the beginning of your conversion activity. Get your organisation in front of people planning their visit through our targeted pre-and in event activity – establish your prospects early, before they start their course research.
Student Student Adviser confirmation reminder reminder Brochure Enhanced Cost Web display Floor tiles email content email – one email – one advert listing slot week to go week to go
Platinum £4,000
Gold £2,000
Silver (shell) £3,000
Bronze £1,500 (shell) MARKETING OPPORTUNITIES Average monthly page views 21,977
Display advertising
Your advert on ucas.com, as students and advisers research the events they want to attend.
With over 21,000 monthly page views, ucas.com’s event webpages are the destination for anyone wanting to book their attendance at an event. Raising the profile of your attendance will ensure that from the earliest possible moment, they are able to associate your brand with our events.
What you get – targeted display MPU adverts (300px x 250px) on event specific pages.
Why it works – building brand awareness, and ensuring yours is the first they see, will put you front of mind as they plan their visit.
Spec TBC MARKETING OPPORTUNITIES
54% open rates
Student booking confirmation email and ticket, and reminder email.
Communications triggered by their registration, means your university or college 40.3% is directly associated with the event. click-through rate
Our student journeys, built around individual student decisions, are triggered when a student registers for a ticket. We ensure they have all the information and advice to hand so they can make the most of the event they’re attending – make sure you’re aligned with our messages.
What you get – a placed advert in the two most important communications running up to the event. Sent immediately after booking, and one week before they attend.
Why it works – these emails contain critical information about attending an event, and because of their relevance and timeliness they deliver great results.
Spec > Title and image required – JPEG or GIF (246 x 246 pixels) > Text copy (up to 15 words) > Link copy (up to five words) with URL hyperlink > Content needs to promote attendance at the stand, and the experience a student could expect MARKETING OPPORTUNITIES
34.5% open rates
Adviser reminder email
Get your brand in front of advisers as they plan their students’ visit, in the last email we’ll send before they arrive at the event. 13.9% Advisers start encouraging their students to plan their visit in the weeks before click-through rate each event. Ensure your university or college is directly associated with it by aligning with the last reminder communication they’ll receive.
What you get – a placed advert within the communication, sent one week before.
Why it works – this email reminds them of their ticket and provides resources they can use to help their students plan – its high open rate means high impact for your message.
Spec > Title and image required – JPEG or GIF (246 x 246 pixels) > Text copy (up to 15 words) > Link copy (up to five words) with URL hyperlink > Content needs to promote attendance at the stand, and the experience a student could expect MARKETING Event brochure advert
OPPORTUNITIES Be a part of the event experience, with your advert in the brochure.
In a z card format, these brochures contain the floor plan and are used by students to navigate around the event – they’re often retained post event because of the useful information they contain.
What you get – a full colour A6 advert, designed to be amongst key UCAS and event-specific information.
Why it works – it’s easy to use, and because of the format, you will be one of only a few advertisers, meaning you will stand out and have a greater impact.
Spec – a full colour, print ready, A6 EPS or hi-res PDF advert
SEMINAR PROGRAMME
Time Room A Room B Room C Room D
Applying to university 10:00 – 10:30 Student life Philosophy Digital music industry through UCAS
10:45 – 11:15 Student finance Studying abroad Natural sciences Performing arts
Everything you need to Choosing a university 11:30 – 12:00 Medicine Careers in events know about apprenticeships and course
Applying to university 12:15 – 12:45 Student life Exploring animal science Art and design portfolios through UCAS
Exploring post-18 A6 ADVERT A6 ADVERT A6 ADVERT 13:00 – 13:30 Student finance Engineering Your options in architecture options
Applying to Oxford Choosing a university 13:45 – 14:15 Careers in sport Studying at a Conservatoire and Cambridge and course
*Correct at the time of printing – see posters around the venue for up-to-date information
Visit the hub and tell us how you’ll ignite your future! Get creative and APPRENTICESHIP ZONE IGNyour ITEfuture go word crazy – then share Explore the alternatives to traditional degree your creations with us! courses, meet top employers, and hear from the experts, at apprenticeship bites sessions throughout the day – see posters in the zone for details. A6 ADVERT A6 ADVERT #IGNITEYOURFUTURE @UCAS_ONLINE
VISITING TOP TIPS!
Be prepared – make the best use of your time and plan to visit the stands which are of most interest to you. How to get involved... Study the seminar programme and arrive BAG YOURSELF Take pics or a selfie at the UCAS five minutes before the start. A6 ADVERT A6 ADVERT 1 exhibition. Get all the information about the AN IPAD universities and courses you’re interested Share them on Twitter or in – take information home to study at a Instagram, using #ucas2019 and later date. 2 tag @ucas_online. Ask questions, lots of questions! The exhibitors are here to help you, make the most of them. Watch and wait 3 – entries close on 1 October 2019. Most importantly have fun! There’s a lot going on throughout the day, so get
Terms and conditions apply www.ucas.com/terms involved!
* format subject to change due to COVID-19 restrictions. MARKETING OPPORTUNITIES Enhanced listings Increase visibility on exhibitor listings, by enhancing your profile.
On the reverse of the event brochure is a full list of those exhibiting, as well as a floor plan. All delegates will use this to plan their route around the exhibition.
What you get – your logo alongside your event listing.
Why it works – eye-catching and in full colour, your logo will ensure your branding and stand location is more visible when delegates are planning their visit.
Spec – Logo as a 300dpi JPEG, EPS or hi-res PDF.
LONDON EXHIBITORS 2019
University of Aberdeen 2 ESCP Europe Business School 56 Manchester Metropolitan University 114 Abertay University 1 LOGO 36 University of Exeter 57 LOGO 80 MetFilm School 115 Aberystwyth University 25 Falmouth University 58 Middlesex University 119 The Academy of Contemporary Music 3 City, University of London 88 University of Glasgow 59 Lancaster University 81 Newcastle University 121 Anglia Ruskin University 4 University Centre Colchester 38 The Glasgow School of Art 60 University Academy 92 (UA92) 79 University of Northampton 120 FC AECC University College 5 University of Gloucestershire 61 University of Law 85 The Northern School of Art 123 39 Arden University 6 LOGO Goldsmiths, University of London 89 LCIBS 82 Norwich University of the Arts 122 Arts University Bournemouth 21 University of Greenwich 62 University of Leeds 87 Greater Brighton Metropolitan College 125 Aston University 7 GSM London 63 Leeds Trinity University 83 New College of the Humanities 126 43 Bangor University 8 Hadlow Group 64 Leeds Beckett University 93 LOGO Northumbria University 127 University of Bath 9 Harper Adams University 65 CU Coventry, CU London and CU Scarborough 40 86 University of Nottingham 124 Bath Spa University 10 Heriot-Watt University 66 University for the Creative Arts 41 LOGO Nottingham Trent University 132 University of Bedfordshire 11 University of Hertfordshire 69 The Business School for the Creative Industries 44 University of Oxford 128 Birkbeck, University of London 90 University of Huddersfield 67 University of Cumbria 45 95 Oxford Brookes University 129 Birmingham City University 12 De Montfort University 48 LOGO University of London Institute in Paris 104 University of Birmingham 13 70 University of Derby 46 University of Lincoln 94 LOGO Pearson Business School (Pearson College London) 134 University College Birmingham 14 Digital Institute 47 University of Liverpool 96 Escape Studios (Pearson College London) 135 Bishop Grosseteste University 15 Hult International Business School 71 University of Dundee 49 Liverpool Hope University 97 University Centre Peterborough 130 Bimm 16 ICMP: The Institute of Contemporary Music Swansea University 170 Durham University 50 72 Liverpool John Moores University 98 Performance University of Plymouth 131 Bloomsbury Institute 17 Teesside University 166 University of East Anglia (UEA) 51 The London College 99 IE University, Spain 68 Bournemouth University 18 University of Plymouth, Faculty of Medicine and Trinity Laban Conservatoire of Music & Dance 167 London College of Creative Media 107 133 Istituto Marangoni London 73 Dentistry University of Bradford 22 University of Wales Trinity Saint David 168 53 LMA 108 Imperial College London 74 Plymouth College of Art 136 University of Brighton 23 LOGO UCFB 175 Anglia Ruskin University, London 109 The London Institute of Banking & Finance 75 Point Blank Music School 138 Brighton Film School 19 Ulster University 171 Edge Hill University 54 London Metropolitan University 110 Keele University 76 University of Portsmouth 137 The University of Bristol 20 The University of Edinburgh 52 University of the Arts London 172 London School of Economics and Political Science Kent & Medway Medical School 77 91 Queen Margaret University 141 UWE Bristol 24 (LSE) UCL 101 University of Kent 78 Queen Mary University of London 106 Brunel University London 26 55 University of South Wales 173 London South Bank University 111 LOGO King's College London 92 Queen's University Belfast 142 University College of Osteopathy 27 WaterBear College of Music 174 Loughborough University 112 The University of Buckingham 29 University of West London 176 The University of Manchester 113 143 Bucks New University 28 LOGO University of Warwick 177 University of Cambridge 30 University of Westminster 164 University of Reading 144 Canterbury Christ Church University 31 University of Wolverhampton 160 Regent's University London 146 Capel Manor College 32 LONDON FLOOR PLAN University of Winchester 178 Richmond the American International University in Cardiff University 33 139 University of Worcester 179 London
Cardiff Metropolitan University 34 Teacher’s University of York 180 and Robert Gordon University 147 University of Central Lancashire 35 exhibitor’s York St John University 181 Seminar Seminar Seminar Seminar lounge University of Roehampton 149 Royal Central School of Speech and Drama 105 room A room B room C room D Royal Agricultural University 148 University of Chester 37 181 180 179 178 177 176 Royal Conservatoire of Scotland 150 NON FE / HE INSTITUTIONS Royal Holloway, University of London 84 British Army 116
42 1 25 107 129 130 145 Royal Veterinary College, University of London 103 68 88 106 160 175 2 24 128 131 146 University of Salford 153 117 26 108 144 LOGO 67 105 127 147 159 161 174 SAE Institute 151 3 23 IGN 69 87 89 132 27 your 66 104 109 126 143 148 158 162 173 Royal Air Force 118 ITEfuture SOAS University of London 100
65 86 103 UCAS 42 125 133 142 157 172 University of Sheffield 154 4 22 28 70 149 163 64 90 110 141 156 360˚ Sheffield Hallam University 156 dome 85 102 124 5 21 63 71 140 164 171 University of Southampton 157 APPRENTICESHIP ZONE 6 170 Solent University - Southampton 158 EY B 20 72 84 123 139 155 University of St Andrews 159 41 53 101 111 134 7 62 Google C 19 29 73 83 91 122 138 150 154 165 169 South Essex College University Centre 161 8 National Apprenticeship Service A 30 54 82 100 112 153 166 St George's, University of London 102 9 168 BC 18 40 43 52 61 74 92 121 135 137 151 PwC D 99 113 152 St Mary's University 140 10 31 55 81 167 17 44 60 75 98 114 11 Staffordshire University 145 39 51 93 120 136 16 32 45 56 97 115 D C B University of Stirling 163 59 76 80 12 15 33 38 46 50 94 96 116 Apprenticeship 57 Apprenticeship University of Strathclyde 162 bites stage 34 37 47 49 77 117 zone 14 58 79 95 119 University of Suffolk 165 13 35 36 48 78 118 A University of Sunderland 169 University of Surrey 152 Exit Entrance University of Sussex 155 Organiser’s oce
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* format subject to change due to COVID-19 restrictions. MARKETING OPPORTUNITIES
Floor tiles Entrance welcome video
Increase brand awareness as visitors move through the Put your brand front and centre in students’ minds with event with your own branded floor tiles. a video on our entrance screens.
Use floor tiles to direct traffic to your stand, with key What you get –10 second video clip which plays messages to capture their attention. on a loop
What you get – five, identical, fully-branded floor tiles, Why it works – your video will be seen by a captive using your creative, and located in high traffic areas of audience of queueing students, ideal for both brand the event. awareness and signposting directly to your stand.
Why it works – working both as brand awareness and Spec signposting, floor tiles increase your reach at an event, > 1080 x 1920 ensuring your brand is visible across the event. > Max 10 seconds Spec > . mp4 or .mov > 600mm x 600mm, 6mm bleed, full colour > To be supplied as hi-res PDF. > One piece of artwork will be printed five times. MARKETING OPPORTUNITIES
Hanging banners
Hung directly above your stand, this is the ultimate signposting opportunity.
Visible from the moment they enter the exhibition, hanging banners give students a visual reference as they move through the event.
What you get – large, double sided vinyl banners, or triangular signs, printed four colours to all sides.
Why it works – for students planning their route round the event, these banners clearly signpost a small number of our exhibitors.
Spec > Artwork to be supplied in hi-res PDF format for full digital print > Double-sided vinyl banners – 2000 x 5700mm > Triangular signs – 288” x 40” > Printed, four colours to all sides MARKETING OPPORTUNITIES 12.7% Building a connection click-through rate 38.19% open rates
Extend and deepen the understanding of what you have to offer to create a lasting impression within the event, and beyond.
Solus emails
Your creative, sent directly to the students you want to reach.
Sent just before an exhibition, or as part of your ongoing engagement, your branded creative goes to all students who have individually registered for the events you have chosen – directly into the inboxes of our highly engaged audience.
What you get – we’ll work with you to get the most from your creative, and the audience you’re targeting. We’ll then send it within our template to ensure you get the best possible engagement.
Why it works – students are actively engaging with UCAS, so aligning your message to their needs and our brand will improve your reach and impact.
Spec – please refer to guidelines on ucasmedia.com. MARKETING OPPORTUNITIES Scanning Specification: > Access data on the day of the event (subject to Collect invaluable data in seconds, and use it to deliver internet connection) your marketing messages after the event. > Use your own device – making it easier to capture the details you need Our data scanning service builds your prospects database for 2022 courses. > Use new functionality to make notes on an individual once scanned What you get – you purchase licenses and use your > Purchase a flexible bundle, meaning you pay for what phone to collect information on the students visiting your you require and the more licences you buy, the cheaper stand. Receive the best value by purchasing the maximum each use will be number of licences you require, rather than buying a lower > One licence required per device, per event (it doesn’t amount and topping up later in the year. matter how many days the event is) > See ucasmedia.com for a detailed process of the Why it works – quality, genuine, and valuable leads service and how to access data enhance the performance of your own marketing campaigns. Minimum operating system requirements are: > Android 8 (recommended over iOS7) > iOS7 > We highly recommend using phones rather than tablets for the best user experience > Minimum 5 megapixel camera > Requires 32.4mb to download app > Cannot be used on Windows phones or Amazon devices > Please get in touch before purchasing to ensure compatibility Artwork deadlines
May events: 22 March June and July events: 15 April September events: 15 July
Kathryn Mead
Event Sales Manager [email protected]
Sophie Orrell
Events Account Manager [email protected]
Jess Morris
Events Account Manager [email protected]
Hollie Mills
Events Account Manager [email protected]
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