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MEDIA PACK Exhibitions MEDIA PACK Exhibitions Face-to-face engagement with tomorrow’s applicants YOUR TRUSTED PARTNER For an engagement solution that can cut through the noise, Our network –2021 sees a reduced number of events, but and help you reach and convert the right students, look no still with wide geographical reach, meaning you’re able to further than UCAS exhibitions. 150k+ students attend our pinpoint your recruitment. From our large, flagship events UK-wide network of 50 exhibitions each year – at the exact through to smaller, but locally focused exhibitions, we’ve got moment they start researching their options. Ensure you are the reach that other organisers don’t have. one of the hundreds of universities, colleges, and employers who exhibit. Our ability to connect – attending an event shouldn’t just be about the stand. We know that connecting with a student We’ve been helping clients reach the student audience for needs to start before they attend, support engagement while almost 20 years, supporting nine million students as they they’re on site, and continue to conversion afterwards. We make decisions about their next steps. Our exhibitions can provide a range of marketing opportunities that will provide the opportunity to engage them early, at a point enhance the brand experience you offer. when brand awareness is the primary objective. Build a relationship, and a connection at one of our events, and Our unique insight – we know who comes to our exhibitions, see how your recruitment conversion can be transformed. and crucially what they then go on to apply for, and we’ll use that insight to support you in planning your attendance Our audience reach – our trusted engagement with at exhibitions. Whether you want to push your usual thousands of schools across the country, means attendance recruitment boundaries, or focus in on specific areas, at UCAS exhibitions continues to rise. Schools often see us as we can help you define the perfect solution. the starting point for researching higher education options – that’s great news for your early engagement activity. AUDIENCE REACH As soon as a student registers to attend a UCAS exhibition, we know what they’re interested in, and where they’re considering for their studies. Using this insight, our experts are on hand to ensure we can optimise your experience. 2021 exhibitions Our network of exhibitions for 2021 is now available. Make sure you don’t miss out: www.ucasmedia.com/content/exhibitions-2021 92% of students found a university they’d consider applying to AUDIENCE REACH Scotland Glasgow > Scottish Event Campus (SEC) 14 September Shell Edinburgh 2,958 attended > Royal Highland Centre 7 September Shell 2,269 attended Attended numbers – 2019 AUDIENCE REACH Tyneside > Utilita Arena Newcastle North West, North 6 July East & Yorkshire Shell 4,351 attended and the Humber of England Liverpool > Liverpool ACC 4 May Shell 5,396 attended Manchester > Manchester Central 10 – 11 May Sheffield Shell Premium > FlyDSA Arena, Sheffield 12,891 attended 9 July Shell 4,534 attended Attended numbers – 2019 AUDIENCE REACH West Midlands, East Midlands & South West of England Birmingham East Midlands > NEC, Birmingham > Derby Arena 14 – 15 May 28 May Shell Premium Shell 10,216 attended 4,728 attended Exeter > Westpoint Centre Attended numbers 18 – 19 May Shell – 2019 7,116 attended AUDIENCE REACH South East & South East of England Farnborough > Farnborough International 7 – 8 May, Shell New event London ExCeL > London ExCeL 24 – 25 May Shell Premium 13,830 attended Kent > Kent Event Centre Attended numbers TBC Thursday 15 July Shell – 2019 3,645 attended AUDIENCE REACH Northern Ireland and Wales Attended numbers – 2019 Northern Ireland > Eikon Exhibition Centre TBC Shell 6,633 attended Cardiff > Cardiff Metropolitan University 23 June Shell 4,091 attended STAND SPACE Shell scheme All stands at shell scheme exhibitions are built using a shell scheme structure, and include: > stand size options - single (3m x 2m), double (6m x 2m), triple (9m x 2m) > a standard nameboard – 2900mm(h) x 500mm(w) > grey carpet > a light (only where the normal venue lighting is deemed insufficient) > three walls > two drinks vouchers per open day > a basic listing on the event page on ucas.com > a basic listing on exhibitor list in event guide > end of year post event tracking report for any UCAS customers who are part of the undergraduate scheme (one per provider code, not available for subsidiary campuses) > basic furniture if required (upgrades available) MARKETING OPPORTUNITIES Making a connection Drive that all-important footfall and enable face-to-face engagement right at the beginning of your conversion activity. Get your organisation in front of people planning their visit through our targeted pre-and in event activity – establish your prospects early, before they start their course research. Student Student Adviser confirmation reminder reminder Brochure Enhanced Cost Web display Floor tiles email content email – one email – one advert listing slot week to go week to go Platinum £4,000 Gold £2,000 Silver (shell) £3,000 Bronze £1,500 (shell) MARKETING OPPORTUNITIES Average monthly page views 21,977 Display advertising Your advert on ucas.com, as students and advisers research the events they want to attend. With over 21,000 monthly page views, ucas.com’s event webpages are the destination for anyone wanting to book their attendance at an event. Raising the profile of your attendance will ensure that from the earliest possible moment, they are able to associate your brand with our events. What you get – targeted display MPU adverts (300px x 250px) on event specific pages. Why it works – building brand awareness, and ensuring yours is the first they see, will put you front of mind as they plan their visit. Spec TBC MARKETING OPPORTUNITIES 54% open rates Student booking confirmation email and ticket, and reminder email. Communications triggered by their registration, means your university or college 40.3% is directly associated with the event. click-through rate Our student journeys, built around individual student decisions, are triggered when a student registers for a ticket. We ensure they have all the information and advice to hand so they can make the most of the event they’re attending – make sure you’re aligned with our messages. What you get – a placed advert in the two most important communications running up to the event. Sent immediately after booking, and one week before they attend. Why it works – these emails contain critical information about attending an event, and because of their relevance and timeliness they deliver great results. Spec > Title and image required – JPEG or GIF (246 x 246 pixels) > Text copy (up to 15 words) > Link copy (up to five words) with URL hyperlink > Content needs to promote attendance at the stand, and the experience a student could expect MARKETING OPPORTUNITIES 34.5% open rates Adviser reminder email Get your brand in front of advisers as they plan their students’ visit, in the last email we’ll send before they arrive at the event. 13.9% Advisers start encouraging their students to plan their visit in the weeks before click-through rate each event. Ensure your university or college is directly associated with it by aligning with the last reminder communication they’ll receive. What you get – a placed advert within the communication, sent one week before. Why it works – this email reminds them of their ticket and provides resources they can use to help their students plan – its high open rate means high impact for your message. Spec > Title and image required – JPEG or GIF (246 x 246 pixels) > Text copy (up to 15 words) > Link copy (up to five words) with URL hyperlink > Content needs to promote attendance at the stand, and the experience a student could expect MARKETING Event brochure advert OPPORTUNITIES Be a part of the event experience, with your advert in the brochure. In a z card format, these brochures contain the floor plan and are used by students to navigate around the event – they’re often retained post event because of the useful information they contain. What you get – a full colour A6 advert, designed to be amongst key UCAS and event-specific information. Why it works – it’s easy to use, and because of the format, you will be one of only a few advertisers, meaning you will stand out and have a greater impact. Spec – a full colour, print ready, A6 EPS or hi-res PDF advert SEMINAR PROGRAMME Time Room A Room B Room C Room D Applying to university 10:00 – 10:30 Student life Philosophy Digital music industry through UCAS 10:45 – 11:15 Student finance Studying abroad Natural sciences Performing arts Everything you need to Choosing a university 11:30 – 12:00 Medicine Careers in events know about apprenticeships and course Applying to university 12:15 – 12:45 Student life Exploring animal science Art and design portfolios through UCAS Exploring post-18 A6 ADVERT A6 ADVERT A6 ADVERT 13:00 – 13:30 Student finance Engineering Your options in architecture options Applying to Oxford Choosing a university 13:45 – 14:15 Careers in sport Studying at a Conservatoire and Cambridge and course *Correct at the time of printing – see posters around the venue for up-to-date information Visit the hub and tell us how you’ll ignite your future! Get creative and APPRENTICESHIP ZONE IGNyour ITEfuture go word crazy – then share Explore the alternatives to traditional degree your creations with us! courses, meet top employers, and hear from the experts, at apprenticeship bites sessions throughout the day – see posters in the zone for details. A6 ADVERT A6 ADVERT #IGNITEYOURFUTURE @UCAS_ONLINE VISITING TOP TIPS! Be prepared – make the best use of your time and plan to visit the stands which are of most interest to you.
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