SAVE SALTDEAN LIDO

RICHARD JONES 1937

©ever-creative.co.uk WWW.SALTDEANLIDOCAMPAIGN.ORG WWW.SALTDEANLIDOCAMPAIGN.ORG

LIDO NEWSLETTER.indd 2 21/4/10 11:37:47 SAVE SALTDEAN LIDO ABOUT THE CAMPAIGN

SALTDEAN LIDO ‘SAVE SALTDEAN LIDO’ POSTER SALTDEAN LIDO

RICHARD JONES 1937

©ever-creative.co.uk WWW.SALTDEANLIDOCAMPAIGN.ORG

LIDO NEWSLETTER.indd 2 21/4/10 11:37:47 The Save Saltdean Lido Campaign was formed in March 2010 in response to Dennis ‘‘a shocking number of lidos have been ruined or closed down Audley’s proposals to partially demolish the Grade II listed Lido site and build in excess over the past two decades. In 1990, there were 120 lidos in of 100 flats. the UK; today,there are fewer than 50.’’

Like many local Saltdean residents, Sue Tyrrell was outraged by the proposals Julie Burchill and Daniel Raven, Made in Brighton so quickly formed a Facebook Group and within days there was support from all around the UK. It was clear at that point there needed to be a focused and ‘SAVE SALTDEAN LIDO’ WEBSITE coordinated effort to object to the plans, develop an alternative scheme and manage a campaign which is where we came in. A small pro-active group got together led by Rebecca Crook and are now known as the Friends of Saltdean Lido committee.

The FOSL committee is made up of local residents all passionate about protecting the Lido from residential development, ensuring its heritage can be restored for many more generations to enjoy and crucially demonstrating that the site can flourish and succeed financially, operating as a Community Interest Company, providing facilities for the community and visitors alike. Our aspiration and aim is to obtain the lease from Brighton & Hove City Council and operate the entire site as Friends of Saltdean Lido.

The committee have various relevant backgrounds (business, marketing, public relations, design and voluntary sector experience) and have been applying their knowledge and skills to the campaign. We have been supported by an array of wonderful volunteers and local businesses. We would especially like to thank Mark and Jenny from the Post Office (Longridge Ave), Michelle from Pebbles and Catherine from The Vintage Shirt Company. Further thanks go to Ever Creative who designed our campaign logo/poster, local Saltdean community groups and The 20th Century Society. We would like to take this opportunity to thank Conran & Partners who have provided architectural and design support to help make these exhibitions possible.

The Facebook Group continues to grow daily with almost 8,000 members and we have ‘SAVE SALTDEAN LIDO’ MERCHANDISE over 500 followers on Twitter. We have had an enthusiastic response to our campaign merchandise; in fact we sold over 500 bags in the first few weeks alone. More recently we have launched a Friends of Saltdean Lido membership scheme and have received over 350 household applications.

Friends of Saltdean Lido say: • NO to flats/any residential development on the site • NO to the current proposals presented by Dennis Audley • YES to the Council obtaining the lease back • YES to us operating as a Community Interest Company to operate the site • YES to improved and new facilities

We have listened to you, met with other successfully managed lidos, investigated what is viable and now present our findings to you for your feedback, comments and questions.

Thank you so much for the continued support.

Rebecca, Sue, Jules, Bridget, Nikki and Graeme

‘‘But under the sun of an increasingly long hot English summer, the lido makes you feel baptised, blissed out, born again’’

Julie Burchill and Daniel Raven, Made in Brighton WWW.SALTDEANLIDOCAMPAIGN.ORG SAVE SALTDEAN LIDO HISTORY OF THE SITE 1938 1953 2010

Saltdean Lido was built in the 1930’s, designed by RWH Jones and opened in July 1938. By the 1990’s attendances were down and the structure and building needed desperate It is one of the finest lidos to have emerged from that era and it was the first operating attention. Brighton & Hove Council declined to carry out the work so in 1995 the lido lido in Britain to be listed as Grade II in 1987 (the campaign group have submitted an was closed for a second period. application to English Heritage in July 2010 asking for an upgrade review to a Grade II* - the process takes up to 6 months). In 1997, a former Saltdean resident, Mark Bunting, combined with two businessmen (Phillip Graves & Cliff Collins) persuaded the Council to grant them a 125 year lease to The outbreak of war in 1939 saw the lido close to the public after only two summer run the lido at a peppercorn rent. At this time, repairs to the pool were financed by the seasons. Like many other lidos across the country at that time the Auxiliary Fire Service sale of the land behind the lido to Allied Domecq Leisure, now known as the Saltdean moved in using the grounds for training and exercise drills and the pool itself was used Tavern. as a water tank. The nearby Ocean Hotel also designed by RWH Jones, became a fire service college for senior officers. At the same time Saltdean had started to grow The lido reopened on the 23rd May 1998 but just a year later Graves and Collins sold at such a rate the area was still left without basic communal facilities..no schools, no on the lease to Dennis Audley an accountant with a history of operating health clubs police station, no library, no public hall, not even a pub! So the lido’s male dressing and purchasing real estate with the intention of development such as Devonshire Place rooms were turned into a temporary church and the ladies section were turned into a in Kemp Town. temporary Sunday school.

The Fire Service vacated the lido in 1945 leaving it in a pretty poor state and as a result In recent years the lido site has run into considerable disrepair which is clear to see from it closed to the public and lay completely unattended for the next 19 years. It was an the exterior. However the problems run deeper with the pool opening hours sporadic, no uncertain time and Brighton Council made numerous attempts to buy the land from the marketing undertaken, feedback of dirty facilities and a community centre not maximised Saltdean Estate Company before the company went into voluntary liquidation leaving to its full potential. the site in the hands of the Mutual Building Society. Two public enquiries were held and in 1962 the Council issued a compulsory purchase order and paid £20,000 for the lido Saltdean Lido requires urgent investment combined with the right management and and the land behind it (known as the The Oval park today) meaning the land was in business expertise to ensure it becomes a financially self-sufficient site that can provide public ownership. excellent amenities to the community whilst attracting visitors and tourists to the site.

Refurbishment plans were drawn up costed at £86,000 to include the addition of a Please support our campaign to protect the site from residential development and join library and community centre...in July 1964 the lido had its third summer season in 27 us on our journey to create a Community Interest Company that operates and manages years. a site to be proud of.

70 Cowcross Street London EC1M 6EJ telephone 020 7250 3857 fax 020 7251 8985

lido building. If the Lido had a heyday in the UK, it was the 1930’s and no building better the UK and clearly of more than special interest architecturally. The seaside Lidos of Plymouth represents that notion in the country than Saltdean. and Penzance, as noted above, are indeed representative of their type, but as pools that sit in the ocean itself, differ greatly from the purely architectural nature of Saltdean. At Saltdean the THE TWENTIETH CENTURY SOCIETY Saltdean Lido is therefore part of and indicative of, the wider story of the British seaside resort drama comes from the architectural design flair of the building and the natural setting is in the modern period, forming the centrepiece of the ambitious estate plan for Saltdean. somewhat less significant than at the other two listed sites. e-mail: director@ Saltdean Lido – listing history Conclusion English Heritage caseworker@ Heritage Protection Dept coordinator@ South East Region administrator@ Saltdean Lido was the first lido to achieve listed status in 1987, significantly ahead of other key For the reasons given above, the Twentieth Century Society fully supports the upgrading of C20society.org.uk Saltdean Lido to Grade II*. Architecturally innovative, well-received in the architectural press of 138-142 Holborn website: structures like the Jubilee Pool in Penzance, Tinside Lido in Plymouth and Parliament Hill Lido in London www.c20society.org.uk London listed in 1993, 1998 and 1999 respectively. At the time of the influential Thirties Society the time and with most of its original features intact and now under significant threat, the lido is report, ‘Farewell My Lido’ in August 1991, Saltdean was the only listed public lido anywhere in currently the focus of a huge campaign. The Society believe that Saltdean is of more than EC1N 2ST Founded in 1979 the country. national special interest and should be the first lido in the country to obtain the high grade of II*. as the Thirties Society to protect British Architecture and Design Uniqueness of plan form The Society underlined the importance of protecting Lido’s in ‘Farewell My Lido’. The report’s 11th September 2010 after 1914 social history and historical background remain relevant, even if information on individual sites

Saltdean is unique in UK lido design. The plan-form of the main structure is particularly has altered. I have included a complete copy of this document for your records.

noteworthy with the two symmetrical wings of the main building wrapping round the curved Dear Sir Madam, end of the pool. Building magazine noted this as unique in the typology of lidos in 1938, the year Yours sincerely,

the building was completed. Re: Upgrade request for Saltdean Lido from Grade II to II*

EH Case No: 170882 “It has a well-shaped curvilinear plan form and in the treatment of the elevations there is a sensitive

appreciation of line and massing which is unusual in buildings of this character” The Twentieth Century Society wishes to support the recent upgrade request for the above

building, currently under threat from a scheme that seeks to develop the site. The Society Comparative analysis Jon Wright understands that English Heritage is involved in the consultation about the future of the site Senior Caseworker through the regional team. The Society, having been involved with the case for the past year, In terms of its elevational appearance, Saltdean indeed has more in common with other building now considers the Lido to be under considerable threat. types of the interwar years. Oliver Hill’s LMS Midland Hotel in Morecambe, Lancashire, 1932-34,

Grade II* listed has similar sweeping arms coming off a central structure and was indeed the Cc Rebecca Crook, Save Saltdean Lido Despite many surviving lidos having been granted listed status, none of them has yet to be listed main influence behind Jones Ocean Hotel in Saltdean. More direct inspiration for the Lido came above Grade II. An indication, perhaps of the relative age of buildings of this type compared to from another key modernist building, the De La Warr Pavilion in Bexhill-on-Sea, Sussex, listed the wider listed building stock. The Twentieth Century Society have long regarded all surviving Grade I by German émigré architect Erich Mendelson and his British partner Serge Chermayeff. Lido’s as significant pieces of twentieth century architecture and design, many of the larger The Society believe strongly that although Saltdean cannot lay claim to being one of the earliest examples were lost before they could be preserved through listing, making those that do survive Modernist buildings in the UK, is clearly one of the most accomplished, incorporating the key all the more special to the nation. ‘‘Saltdean Lido, ten minutes from architectural elements of both the above buildings and perhaps also those of The Labworth,

Canvey Island, Ove Arup, 1931-2, Grade II listed. Significance of Saltdean as a Twentieth Century development central Brighton, used to be in my

English Heritage’s Principles of Selection guide for Sport and Recreation Buildings, drawn up by The lido, as recorded by the GV in the current list description, should be considered part of a the EH Heritage Protection Department in March 2007 make it clear that the architectural wider complex of modern buildings in Saltdean1. The other key structure was also by Jones and significance of many lidos lies in the buildings themselves, rather than the pool itself. On page 5 opinion the most beautiful building in is also listed, The Ocean Hotel was completed in 1938 and listed in 1992 at Grade II. The the document states - acclaimed architectural firm Connell, Ward and Lucas, noted specifically for their modern

domestic architecture, built three houses on Wicklands Ave, two of which have now gone. “It is the ancillary buildings that often make for architectural interest rather than the pool itself, Britain.’’ Saltdean as a place is largely a c20 creation, with the building of most of the areas houses taking which is generally square, shielded by walls with changing facilities on four sides. More architectural place in the 1920’s and 30’s. Saltdean followed on from Peacehaven as a residential seaside development by the real estate businessman Charles W Neville. Between 1931 and 1938, effects can be found with seaside lidos. [...] They are most common in Devon and Cornwall; those at Julie Burchill and Daniel Raven, Made in Brighton Saltdean increased its number of houses from 103 to 802. Of all the structures that are Plymouth and Penzance combine modernist design in a dramatic setting, and are among the most indicative of these developments in the 1930’s, none is more significant or less-altered than the representative building types of their day in their combination of design flair, outdoor leisure and devotion to the cult of sea, sun and fresh air.”

Saltdean’s uniqueness in terms of comparison to other listed lidos and its architectural standing 1 For a complete history of Saltdean see D’Enno, D, The Saltdean Story, Philimore (1985) when compared, to other buildings of a similar style, but not of type, show that it is unique in

WWW.SALTDEANLIDOCAMPAIGN.ORG SAVE SALTDEAN LIDO WHO ARE CONRAN & PARTNERS? EMBASSY COURT, BRIGHTON WESTERN ESPLANADE, HOVE

Designed by Wells Coates and completed in 1935, Embassy Court is arguably Brighton’s finest twentieth-century building and an outstanding example of Conran & Partners are very excited to say Brighton & Hove City Council has granted us planning approval for the remodelling and extension of a house on modernist design. With its roof terrace and 11 storeys of sea-view apartments the building was once the glamorous home of the wealthy and famous, but after the beach in Hove. It will be the first new construction on the beach for nearly a hundred years. Western Esplanade sits at the most westerly end of the city’s years of decline was left near derelict. seafront and is nicknamed ‘Millionaire’s Row’ due to the celebrities that have lived or visited there.

Conran & Partners were appointed by the management company Bluestorm to bring the building back to life. Completed in November 2006, the works in- The original houses were built as holiday homes and could be rented by the week. Conran & Partners’ proposal adds a two-storey extension over an existing clude the careful restoration of the exterior to its original appearance and drastic upgrading of services. The sun terrace, previously closed off due to a lack of garage and swimming pool, remodels the existing house and greatly improves the environmental performance of the property. railings, has also been reinstated allowing spectacular sea views.

ARGUS LOFTS, BRIGHTON ARGUS LOFTS, BRIGHTON MICHELIN HOUSE, LONDON

The former printworks of Brighton’s local paper, the Evening Argus, has been converted into apartments, shops, offices, restaurants and theatre space, a vi- In 1987, the conversion and restoration of a Grade 2-listed former tyre brant blend of uses that reflects the building’s location in Brighton’s cosmopolitan North Laines. A quarter of the new apartments are social housing. depot on the Fulham Road was a much acclaimed success for the practice. The redevelopment strategy for Michelin House, with its combination of We carefully restored the original buildings and added crisp white blocks at either end. Stone panels on the new elevations give the building a civic quality office space, retail and restaurant, along with the sure handling of existing rarely seen in speculative housing schemes, while optimistic coloured panels added to existing façades reflect the liveliness of the area. Entrances are marked architectural details alongside contemporary elements, was well in advance by zinc panels and lobbies contain works by photographer Dave Grogan. of its time. The opening of the building in its new guise inaugurated the transformation of a former backwater into the thriving retail centre of Brompton Cross. Today, Michelin House remains home to The Conran Shop’s flagship outlet. BLUEBIRD, LONDON COFFEE REPUBLIC, HOVE PARK GATE, HOVE

The Bluebird Garage on the Kings Road was built in 1924 as Europe’s largest motor-car facility, selling petrol, parts and servicing, and providing overnight The coffee-shop chain, which launched in the UK in 1995, hired Conran & Park Gate in Somerhill Road, Hove, was built in 1959. Designed by architect accommodation for lady drivers and their chauffers (in two separate wings, of course!). During its long decline the building subsequently served as an ambu- Partners to lead the revamp. The first store to receive the makeover is in Hove, Eric Lyons and his SPAN development company. SPAN’s aim was to build lance station and latterly an indoor market and photographic studios. East Sussex, with its London cafes to follow in the next six months. The compa- communities, in modern buildings around beautifully landscaped gardens. ny’s chief executive, Tariq Affara, said the brand needed to widen its appeal There are many SPAN developments in London, but this is the only one on Appointed jointly by the building’s owners and D+D London (then Conran Restaurants), Conran & Partners master-minded the transformation of the Grade II* without alienating its existing customer base. The chain has more than 100 the south coast. The buildings have been neglected and badly repaired over listed building into a mixed-use complex comprising a 250-seat restaurant, a private dining club, a café, food-store and flower shop. UK outlets, including its concessions in Cineworld cinemas. the years and Conran & Partners were invited to advise on how they could be brought back to their former glory. This work is ongoing and a 10 year plan is in place. WWW.SALTDEANLIDOCAMPAIGN.ORG SAVE SALTDEAN LIDO CASE STUDIES

HILSEA LIDO POOL, PORTSMOUTH PORTISHEAD LIDO, NEAR BRISTOL

Income 2009 Expenditure 2009 Concrete pool built 1963. Heated, 33 metres long, 1-3 metres Ticket 86,300 Staff + management 39,848 deep. Next to the sea. Café. sales/memberships Grants/donations 45,300 Electricity 6,565 2008 North Somerset Council decided to close the pool, demolish Tuckshop/pool hire 6,800 Gas and oil(heating) 18,888 it and level the site. Café sublet 5,800 Water/sewerage TBC 13k in 2008 Buildings maintenance 5,000 Local residents formed The Save The Open-air Pool (STOP) Equipment non-lifeguarding 3,725 campaign. Council agreed to let the newly-formed Portishead Pool Marketing + publicity 1,692 Community Trust run the site. Council rates + costs 1,785 Communications – phone 347 2009 Pool re-opens. and postage Stationery 138 Seed funding for the first 3 years of operation from North Somerset Training – qualifications/CRB 1,500 Council. Insurance 1,555 Pool chemicals 1,816 Additional financial support from Portishead Town Council. Main pool, (measuring 67m x 18m - 4.6m deep), large Splash Pool Equipment lifeguarding 1,944 Contingency./reserve 5,000 (45m x 18m x 6ins deep) designed for younger swimmers function Visitor numbers 30,000 for May-September 2009. room. Other 4,291 TOTALS 144,200 88,235

Opened 1935. Pool closed 2007. Chipping Norton lido, Oxfordshire.

Hilsea Lido Pool for the People formed by local residents. CHIPPINGPopulation 6,000 NORTON LIDO, OXFORDSHIRE 2009 became a Company Limited by Guarantee and registered charity. 25 metre x 8 metre pool. Now heated by solar and ground source. cafe Six people were elected onto the Board of Trustees. Committee of 20 plus members. 2002 West Oxfordshire District Council (WODC) announced lido to close.

Sept 2010 99 year lease given to HLPP by Portsmouth City Council Creation of KOPO (Keep Our Pool Open) a campaigning group. Formation of community interest group. 2011 Aim to re-open the pool. 2005 onwards – lido run by community interest group. 2009 visitors – 13725 BECCLES LIDO, SUFFOLK 2009 Grants Chipping Norton town £3000 West Oxfordshire District Council £4215 for showers/domestic heating Oxfordshire County Council Chill Out Capital Fund: £2500 for showers/domestic heating Youth Opportunity Capital Fund: £5000 for showers/domestic heating

One off project Ground sort heat pump installed drawing heat from nine 120= metre boreholes. Additional electricity from solar panels

Funded by: EDF Green Energy Fund £27500 The Government's Low Carbon Buildings Programme £63,505

Building Research Establishment’s Community Sustainable Energy Programme (funded through the Big Lottery Fund) £35000 Trust for Oxfordshire’s environment £10,000

Income 2009 Expenditure Population 6,000 Ticket 47,142 Staff + management 32,549 25 metre x 8 metre pool. Now heated by solar and ground source. Café. sales/memberships Grants/donations 10,464 Electricity 4,670 2002 West Oxfordshire District Council (WODC) announced lido to close. fundraising 28,800 Gas and oil (heating) 7,421 Creation of KOPO (Keep Our Pool Open) a campaigning group. Water/sewerage 3,315 Formation of community interest group. Repairs 4,651 2005 onwards – lido run by community interest group. Goods for resale 1,473 2009 visitors – 13,725 Uniforms 240 Opened 1959 Rent 403 Main pool - 33 yards by 8 yards 2009 Grants Communications 484 Splash Pool Chipping Norton town- £3,000 website 191 West Oxfordshire District Council- £4,215 for showers/domestic heating Heated Pool Training 940 Diving Board Oxfordshire County Council Chill Out Capital Fund: £2,500 for showers/ Insurance 2,417 domestic heating Café Pool chemicals 1,520 Youth Opportunity Capital Fund: £5,000 for showers/domestic heating Cleaning 801 2006 Friends of Beccles Open Air Swimming Pool set up to raise funds Equipment lifeguarding 365 One off project: for extras. Health and safety 50 Ground source heat pump installed drawing heat from nine 120 metre Subsidised swimming 132 boreholes. Additional electricity from solar panels. 2008 District Council announced pool to close. Pool running costs 61,756 Fund raising costs 8,485 Funded by: 2009 pool closed. Managing/admin costs 1,402 EDF Green Energy Fund £27,500 TOTAL INCOME 87,017 Total costs 71,643 The Government’s Low Carbon Buildings Programme £63,505 August 2010 reopened and now run by Community Interest Additional grants 153,559 Building Research Establishment’s Community Sustainable Energy Group. Freehold signed to CIG. for solar/heat Programme (funded through the Big Lottery Fund) £35000 pump Trust for Oxfordshire’s environment £10,000, Funded by donations in the town and from businesses across the region

and £140,000 grant from British Gas. Beccles Lido, Suffolk. Photo of opening celebrations

Opened 1959 Main pool - 33 yards by 8 yards Splash pool heated pool diving board WWW.SALTDEANLIDOCAMPAIGN.ORGcafé

2006 Friends of Beccles Open Air Swimming Pool set up to raise funds for extras 2008 District council announced pool to close. 2009 pool closed August 2010 reopened and now run by Community Interest Group. Freehold signed to CIG. Funded by donations in the town and from businesses across the region and SAVE SALTDEAN LIDO PRESS Building Design Friday 18th June 2010 BUILDING DESIGN, JUNE 2010 PROPERTY WEEK, SEPTEMBER 2010 ‘‘I find it quite disgraceful that the lido has been left to rot. We must find ways to preserve our architectural heritage and breathe new life in to beautiful old buildings.’’

Sir Terence Conran THE INDEPENDENT, JULY 2010

SOUTH COAST LEADER, JUNE 2010

THE ARGUS, JUNE 2010 VIVA LEWES, 2010

‘‘If Saltdean, of all lidos, is redeveloped clumsily, it may trigger a laissez-faire approach that could see most of Britain’s 50-odd Modernist lidos facing architectural ruin.’’

Jay Merrick, The Independant

THE DEANS, MAY 2010 THE ARGUS, MARCH 2010 THE DEANS, JUNE 2010

WWW.SALTDEANLIDOCAMPAIGN.ORG SAVE SALTDEAN LIDO SITE PLAN- OUR IDEAS FOR SALTDEAN LIDO

GYM CAFÉ/BISTRO LIBRARY FARMERS MARKET

Cafe/Bistro at the pool-side for snacks and drinks and Existing library to be extended to provide better facilities for the also utilising the upstairs terraces and inside space for community food and drinks Shingle car park to be used for regular events such as farmers marketS MEETING ROOMS Modernised gym to be moved to the existing annexe part of the building providing 100sq m of space LIFT

Improve access to the building Improved meeting room space for community groups and the corporate sector. There would be 4 meeting EXERCISE CLASSES rooms and the main hall providing a combination of different sized spaces YOUTH CLUB

Dedicated exercise studio for gym classes and dance classes to be sited in the existing plant room providing 87sq m of space typically suitable for a class of 30- 40 people A youth club to run several late afternoons/early evenings a week OUTDOOR EXERCISE AREA CHILDRENS PLAY AREA

Installation of a small children’s play area to improve Installation of a small outdoor exercise area to the range of facilities at the lido improve the range of facilities at the lido SUN BATHING WEDDINGS

The cafe/bistro areas could be utilised for private Improved facilities within the lido such as sun-bathing hire such as weddings, private hire and for corporate and relaxing areas events

PARTIES VOLLEY BALL IN THE SUMMER ICE SKATING IN THE WINTER SWIMMING

Available for private hire Beach volley ball court to enhance the facilities at the lido Temporary ice-skating rink for 3 months of the year (Nov-Jan) which would The swimming pool would be open from Easter until late September with be sponsored by a corporate company with all ticket sale revenue going to heated water the lido WWW.SALTDEANLIDOCAMPAIGN.ORG SAVE SALTDEAN LIDO HOW WILL WE FUND THE PROJECT?

In total for our project we estimate the cost of building works and to undertake all the Fundraising new elements (i.e. heated water) is in the region of £1.5 million. Saltdean Lido would be restored and saved for future generations. The community would have access to amazing The support from not only the local community of Saltdean but from all across the UK amenities on their doorstep and it could be a real tourist attraction for Brighton & Hove has been phenomenal so we would propose some kind of fundraising initiative to raise generating millions in revenue for the local economy. Therefore the sum of £1.5 million funds for some of the buildings work to supplement the grant funding and section 106 vs the benefits provides excellent value for money and something really achievable. money.

So how do we propose funding the building project... Sustaining the Site Financially

Grant Funding We believe that if we can successfully secure the capital funding to undertake the building project and modernisation supported by a strong business plan we can safeguard and Whilst we acknowledge that the economic climate is challenging we are confident that ensure the lido has a long and successful future. with a Community Interest Company operating the site supported by a strong board of trustees we could successfully obtain considerable grant funding for the majority of the Income will primarily be made up from the following areas:- project. • Gym Membership The Heritage Lottery Fund has announced its continuing commitment to support major • Swimming Pool Membership transformational projects in the tough economic climate and from 2011 onwards the • Non-members ticket sales to the swimming pool, gym and exercise classes budget allocation for major projects increases from £20 million per year to £30 million. • Cafe/Bistro sales Further to this the government is proposing that HLF will receive a larger share of lottery • Ice Skating rink ticket sales good cause money from next year which would mean a further £19 million for heritage • Meeting Room hire to community groups projects in 2011-12 and then £50 million per annum from 2012 onwards. If the lido • Meeting Room hire to the corporate sector is successful in obtaining its Grade II* status it would stand an even greater chance of • Private hire for events such as weddings/birthdays etc. achieving a substantial grant from this funder. • Sponsorship from corporate companies • Fundraising initiatives The HLF is one of many funders whom we could approach if we held the lease to the • Car Parking ticket sales from non lido customers building. For example many energy companies and government initiatives have already • Regular events such as monthly farmers market and boot fairs to be held on the provided grants to other lidos to install renewable energy for their swimming pools. shingle car park Many funders specifically fund community initiative projects, sport related projects and • Friends of Saltdean Lido Membership subscriptions youth related projects. • Donations from individuals • Merchandise range sales There are plenty of grant funding opportunities out there and we strongly believe that the vision and overall objectives of Friends of Saltdean Lido will appeal to many funders. The two core expenses will be the upkeep of the building and staff costs. In our business plan we have an estimate for monthly repairs/upkeep to the building to ensure that it Section 106 Money never falls into a poor condition again. For staff costs we would seek to recover some salary costs from grant funding such as a youth worker, manager of the site and volunteer When planning permission was granted to develop Grand Ocean Hotel into flats the coordinator for sustainable 3 year periods. We envisage that we would have a bank developers made a Section 106 financial contribution to Brighton & Hove City Council of volunteers to supplement the paid staff to help keep running costs low. of £340,000 designated for the community of Saltdean. The Council still hold the £340,000 and as part of our business plan we will be making the recommendation that Our aspiration would be that by year 3 we would be making sufficient profit to not the Council pass over the £340,000 to Friends of Saltdean Lido with the money going only sustain Saltdean Lido but to offer small grants and support to the community. For towards benefiting the local community i.e. extending the library, providing modernised example, we may be able to consider free swimming one morning a week for OAPs and community rooms, a youth club etc. discounted swimming lessons for children whose families are on low incomes.

WWW.SALTDEANLIDOCAMPAIGN.ORG SAVE SALTDEAN LIDO GET INVOLVED!

Want to help? Get Involved with Friends of Saltdean Lido.

We are currently seeking a range of people to assist with the development of the Community Interest Company, the formation of a dedicated fundraising & events sub- committee and pledges from the local community.

Community Interest Company

We are seeking to add up to a further 6 trustees to the committee of Friends of Saltdean Lido. Whilst it goes without saying you’ll need to have a passion and interest in Saltdean Lido you will probably need to allow anything up to 4 hours a week although at certain times it will be a whole lot more and at other times a lot less! There will also be a monthly committee meeting taking place mid-week in the evening.

We are interested to hear from people who believe they have the skills and passion that can help us on our exciting journey. We are particularly interested in hearing from people who have experience in the following areas:

• Solicitor • Accountant • Formation and development of medium to large sized CIC • Hospitality/catering background • Swimming pool/leisure background • Building structural background • Management of a voluntary sector organisation

To apply please e-mail your CV or overview of your relevant experience and a covering letter to [email protected] by the 11th October.

Fundraising & Events Sub-Committee

We are setting up a sub-committee and are seeking applications from people who have experience of organising and managing fundraising events. We also invite people who have a keen interest in this area and would like to get involved to apply too. The committee will meet monthly and on average we anticipate with the exception of the actual events it should take up around 1-2 hours a week. The Fundraising Committee will report into the FOSL committee and have responsibility for generating revenue throughout 2011. To apply please send an e-mail to [email protected] outlining relevant experience and why you’d like to get involved by the 11th October.

Pledge of your time

If successful with our plans we intend to have a bank of volunteers to undertake a range of positions at the lido. A typical role could be working in the gift shop, working on the main reception desk, mowing the lawns, answering the phones, responding to e-mail enquiries, fundraising events, leafleting etc.

We are trying to achieve an idea of how many local people would be prepared to donate a few hours per week to assist in this capacity. If you feel you would be able to help in this manner and could spare a few hours per week please can you complete a pledge card. You of course won’t be fully committed as its really to assist us with our financial projections for salaries as part of the business plan. The more volunteers we can get, the less we spend on salaries, so please pledge if you can!

Join!

If you don’t fancy playing an active role you can support us by joining the FOSL membership scheme. Prices are £12/£15 annually per household. You receive some lovely goodies and perks by being a member of the scheme. Its vital to our fundraising efforts and we hugely appreciate the support. Pick up an application form today.

WWW.SALTDEANLIDOCAMPAIGN.ORG SAVE SALTDEAN LIDO OUR RESEARCH “Make the water warmer, nice changing rooms & showers”

Since we established the campaign group we have spent a lot of time talking to local residents, meeting with local community groups, producing questionnaires for feedback and meeting with other lidos across the country. Our key findings clearly demonstrate that people want Saltdean Lido saved, protected from residential development, restored to its former glory with modern day facilities and operated by the community.

Feedback From Main Survey

We received over 850 fully completed surveys back and highlight the key findings:

All respondents are aged 18 or over and reside in:

• 62% Saltdean • 12% Brighton & Hove • 3% Rottingdean • 3% Peacehaven • 1% Telscombe “Good facilities • 19% Other with a restaurant Currently the usage of the site amongst the respondents was low with 66% of people of some sort would never having used the community centre, 80% of people never having used the gym and encourage usage” 34% of people never having used the pool.

If the swimming pool had heated water 12% of respondents would use it daily, 52% weekly, 31% occasionally and 5% never. This we believe demonstrates the need for heated water to substantially increase the usage and visitor numbers to the pool.

We asked people whether they would use a cafe/bistro and found overwhelming that 98% of people would with 48% of respondents stating they would use it at least once a week.

99% of respondents did not support flats and 99% of respondents did not support Dennis Audley’s plans.

97% of respondents said ‘yes’ to see investment spent on the building and improving facilities on the site.

98% of respondents said ‘yes’ to see the leasehold handed back to the community and operated as a Community Interest Company. “A nice area for relaxing and “It needs to become sunbathing would Feedback From Young People an attraction for be great” visitors to Brighton” We surveyed 45 local Saltdean young people:

• 27% aged under 10 • 55% aged 10 - 15 • 18% aged 16 - 18

What would you like to see at Saltdean Lido?

• 92% Heated water • 77% Inflatables and slides for the swimming pool • 53% Youth club • 56% Fun play area either indoors or outside • 35% Sandpit • 51% Climbing frames • 85% Cafe • 74% Deckchairs • 70% Sunshades

“Needs to be used all year round” WWW.SALTDEANLIDOCAMPAIGN.ORG SAVE SALTDEAN LIDO WHAT’S NEXT FOR THE CAMPAIGN

The Save Saltdean Lido Campaign are committed to safeguarding the lido site and protecting it from residential development. As a campaigning group we will continue to monitor the situation between the Council and Dennis Audley whilst campaigning with the objective to get the lease handed over to a Community Interest Company.

Brighton & Hove City Council have provided us with a statement for the public exhibition.

“The City Council as the freeholder of the building are having confidential discussions with its lessee, Dennis Audley, about current repair issues and how best to secure the future of the building. No agreement has been reached with Mr Audley on these matters. In its capacity as Local Planning Authority there have been several pre-planning application discussions, but to date no application has been submitted by the lessee.”

If you wish to to obtain further information or have any specific questions relating to the Council’s position we would urge you to contact our local ward councillors and the Chief Executive of Brighton & Hove City Council for further information.

Councillor Mary Mears - [email protected] Councillor David Smith - or [email protected] Councillor Lynda Hyde - [email protected] Chief Executive John Barradell - [email protected]

Or write to: Brighton & Hove City Council, King’s House, Grand Avenue, Hove, BN3 2LS

We hope you have found our ideas and vision informative and far better suited to the lido site than Dennis Audley’s proposal for flats. If you could spare 5 minutes to complete a feedback questionnaire as it is importnat that we hear your views and opinions on todays exhibition.

All local residents will receive a newsletter over the next 6 weeks with feedback and evaluation from the public exhibition.

If you have any questions you’d like answering which you feel haven’t been covered on the boards please see one of the committee members who will be happy to help.

Thank you for your continued support.

The winning picture from our calendar competition by Judi Watkinson. 2011 calendars will go on sale in October but help support the campaign and pre-order one today- £4.50.

WWW.SALTDEANLIDOCAMPAIGN.ORG SAVE SALTDEAN LIDO PROPOSED GROUND FLOOR PLAN

New extension to library

EXISTING GROUND FLOOR PLAN

WWW.SALTDEANLIDOCAMPAIGN.ORG SAVE SALTDEAN LIDO PROPOSED FIRST FLOOR PLAN

New extension to first floor

EXISTING FIRST FLOOR PLAN

WWW.SALTDEANLIDOCAMPAIGN.ORG