LOCAL ELECTIONS PODGORICA 2018 PODGORICA 2018 Election List- Podgorica 2018: „For the Good of Citizens of Podgorica – Winning Coalition - Milo Djukanovic“

LOCAL ELECTIONS

Monitoring of the media PODGORICA 2018 May 2 – 27, 2018. Methodology

• Monitoring includes qualitative and quantitative research: • Total number of media releases on topic by both type of media and election lists individually • Presence of election lists in the media • Planned and unplanned releases • Tone of campaign of political entities – holders of the election list • Topics that are dominant in the campaign • Mutual attacks and criticism of political subjects - holders of the electoral lists • Period: May 2 – 27 2018 (until 20h)

• 17 media were monitored:

• Televisions: RTCG, TV Vijesti, TV Prva, TV Pink M and A1 – central evening news • Daily newspaper: Vijesti, Dan, Pobjeda, Dnevne novine and Sloboda • Portals: Vijesti, CdM, Analitika, Antena M, IN4S, RTCG and FOS Media

• Marketing – special segment of the research Podgorica – local elections 2018: number of releases ’The total number for topic Local elections – Podgorica 2018 with all three type of media amounts to 1827, of which the most on portals 46,74% (on average, 33 releases were published on portals each day). The election campaign was found in the focus of 69.14% of releases. Positive election campaign (promotion of programme) was somewhat more present (35,85% releases) in relation to negative one (criticism of another candidate – 32, 29% releases).

In comparison with presidential elections, the representation was higher and the campaign was more positive. Namely, during the presidential elections, in the observed period, we noted that the election campaign was in the focus of 55.4% of releases, while the negative campaign was somewhat more present (30.4%) in relation to the positive campaign (25%).

Electronic media 23,97% Internet media 46,74 %

Printed media 29,28% Podgorica – local elections 2018: number of releases as per media The most releases on the topic Local elections – Podgorica 2018 by each media individually was published on TV Vijesti, in daily newspaper Dan and portal Vijesti. The least number of releases on elections was noted on public broadcaster RTCG, portal FOS Media and daily newspaper Pobjeda and Vijesti.

Observing the total number of releases on elections, the least number of releases was on RTCG (0.71%), while the most of releases were on TV Vijesti (12.15%). 222 210 210 188

136 120 111 99 98 83 59 59 71 56 60 13 32

Vijesti Pobjeda Dnevne Sloboda Dan RTCG TV PinkM A1 TV Prva Vijesti TV FOS IN4S AntenaM Analitika Portal CDM Portal novine Media RTCG Vijesti

* the monitoring started on May 2, at 00:01h after the official deadline for the submission of election lists passed Podgorica – local elections 2018: area/time

Total of 1 357 459 mm2 is related to the coverage of the topic in newspaper, or 25 511 seconds on TV broadcasters (somewhat more than 7 hours). The most space to topic was given by daily newspaper Dan (on average – 2151 mm2 per article) and by TV Vijesti (on average 58 seconds per release). 12901

Pobjeda Dan 10% Dnevne 33% novine 12% 5530 Vijesti 3990 19% Sloboda 26% 1386 1704

RTCG A1 TV Pink M TV Prva TV Vijesti Podgorica – local elections 2018: trend of the number of releases as per topic Unlike the presidential elections, local topics dominated during the local election campaign (46.14%), which was positive. It was mainly focused on improving local infrastructure, improving healthcare, education, social protection, sports, tourism. National topics (identity issues, crime, corruption) represented a part of 16.58%. A somewhat more often mentioning of state issues was recorded before the start of electoral silence (24/25 May). Election lists – Podgorica 2018: number of releases The election list ’For the Good of Citizens of Podgorica - Winning Coalition Milo Djukanovic’ produced the largest number of releases (33.2%) with almost double than the mention of election list ’Podgorica for the 21st Century - Democrats – URA’ that was placed second by the number of releases (16.04%). The least number of releases had the election list ’Serbian Coalition - Dobrilo Dedeic’ (2.17%).

„For the Good of Citizens of Podgorica – Winning Coalition - Milo Djukanovic“ LOCAL ELECTIONS 2018 1072

Aleksa Becic - Dritan Abazovic - Podgorica for 21st Century - DEMOCRATS - URA - LOCAL ELECTIONS 2018 518

Citizens' Alliance for Changes - SDP DEMOS - LOCAL ELECTIONS 2018 380

Democratic Front - SNP - Everything for my City - LOCAL ELECTIONS 2018 365

Socialdemocrats Ivan Brajovic - Consistently for Podgorica LOCAL ELECTIONS 2018 284

Marko Milacic - Podgorica to be Family LOCAL ELECTIONS 2018 198

United Montenegro - Goran Danilovic - Serious People for Serious City LOCAL ELECTIONS 2018 156

Group of Citizens Sasa Mijovic - Winner of Word - LOCAL ELECTIONS 2018 113

Albanian Alternative LOCAL ELECTIONS 2018 73

Serbian Coalition - Dobrilo Dedeic LOCAL ELECTIONS 2018 70 Election lists – Podgorica 2018 : trend of number of releases

The election list "For the Good of Citizens of Podgorica - Winning Coalition Milo Djukanovic" generated 41 release per day on average, while the election list "Podgorica for the 21st Century - Democrats - URA" had 20 releases on average. Other election lists had less than 15 releases on daily basis. The least number of releases had the election list "Serbian Coalition - Dobrilo Dedeic" (3 releases on average). Election lists - Podgorica 2018: planned appearances

Election list „For the Good of Citizens of Podgorica – Winning Coalition Milo Djukanovic“ had the most planned appearances in the observed period, and on portals CdM and Vijesti. At the same time, this list also had the highest number of unplanned appearances (by other entitites), and on portals Vijesti/CdM and in daily newspaper Dan and Sloboda.

711

Planned 361 Unplanned 287 223 270 231 127 183 142 93 101 110 62 55 63 71 18 31 39 51 Election lists - Podgorica 2018 : criticism/offer

Observing planned media appearances in promotion of their own election programme (in the entire release or in the most part of it), the most active was election list „For the Good of Citizens of Podgorica – Winning Coalition Milo Djukanovic“, and the most active in criticism was „Coalition for 21st Century – URA – Democrats“. As expected, the opposition based most part of its campaign on criticism of the authorities and according to that, it generated more releases in that part.

Group of Citizens Sasa Albanian Alternative Mijovic - Winner of 0% United Montenegro - Word Goran Danilovic Serious 2% People for Serious City Serbian Coalition - Group of Citizens 3% Dobrilo Dedeic Sasa Mijovic - Winner 2% „For the Good of Serbian Coalition - of Word 6% Citizens of Podgorica – Dobrilo Dedeic „For the Good of United Montenegro - Winning Coalition - Milo 2% Citizens of Podgorica – Goran Danilovic - Marko Milacic - Winning Coalition - Serious People for Djukanovic“ Albanian alternative Podgorica to be Family Milo Djukanovic“ Serious City 16% 1% 10% 23% 8%

Socialdemocrats Ivan Brajovic - Consistently Marko Milacic - Aleksa Becic - Dritan for Podgorica Podgorica to be Family Citizens' Alliance for 0% Abazovic - Podgorica for Aleksa Becic – Dritan 7% Changes SDP-DEMOS – 21st Century – Abazovic - Podgorica Free Citizens Democrats - URA for 21st Century 20% 26% Democrats-URA Socialdemocrats Ivan 12% Brajovic - Consistently for Podgorica 20% Democratic Front SNP Democratic Front- SNP – Everything for my Everything for my City City 21% 7% Citizens' Alliance for Changes SDP-DEMOS – Free Citizens 14% Criticism of other candidates Election programme - offer Election lists- Podgorica 2018: presence of topics in releases During the election campaign, holders of election lists "For Good of Citizens of Podgorica - Winning Coalition - Milo Djukanovic", "Aleksa Becic - Dritan Abazovic - Podgorica for the 21st Century" and "DF - SNP – Everything for my City" dominantly spoke about improvement of local infrastructure, while the coalition "Citizens’ Alliance for Changes - SDP-DEMOS" and "Marko Milacic - Podgorica to be Family", in addition to the local ones, addressed the state issues to a considerable extent. State issues include identity issues, referendum / independence, declarations of widespread changes, as well as the relations of Montenegro with other states and international institutions. Utilities issues Legalisation of illegally built facilities Local infrastructure Local public transport Development of entrepreneurship Protection of environment Development of culture, sport, tourism Development of agricultural Improvement of healthcare protection, education, employment Resolving of housing issues Protection and rescue of local population State issues

5 11 8 34 67 57 29 79 7 24 72 28 2 17 26 15

10 4 41 16 18 37 92 29 13 13 59 8 15 18 10 5 13 16 11 41 13 1 2 3 6 12 8 8 26 52 13 20 5 56 84 2 110 - 3 55 10 1 15 24 23 14 18 2 1 6 18 1 3 3 2 8 10 11 21 Serbian Coalition – Dobrilo Group of Citizens – Sasa Albanian Alternative United Montenegro– Goran Marko Milacic – Podgorica to Socialdemocrats Ivan Citizen’s Alliance for Democratic Front –SNP – Aleksa Becic – Dritan For the Good of Citizens of Dedeic Mijovic - Winner of Word Danilovic – Serious People be Family Brajovic – Consistently for Changes – SDP – DEMOS Everything for my City Abazovic – Podgorica for Podgorica – the Winning for Serious City Podgorica XXI Century Coalition – Milo Djukanovic Election lists- Podgorica 2018: key topics Democratic Font- SNP Everything for my City Albanian Alternative 1. Local infrastructure UMNE- Goran Danilovic During the election campaign, the topics Aleksa Becic - Dritan Abazovic - 1. Local infrastructure 2. State issues about improvement of local Podgorica for 21st Century Serious People for Serious Democrats-URA 2. Culture, sports, City infrastructure, legalization of illegally 3. Improvement of 1. Local infrastructure tourism development built facilities, culture and sport healthcare and social development, and improvement of 2. State issues 1. Local infrastructure protection, education, 3. Culture, sports and tourism employment healthcare and social protection were development dominant. 2. Improvement of healthcare and social Serbian Coalition - Dobrilo protection, education, Dedeic What was employment mostly 1. State issues 3. Legalization of facilities Marko Milacic - Podgorica to be addressed? 2. Improvement of Family healthcare and social Socialdemocrats Ivan protection, education, „For the Good of Citizens of Brajovic - Consistently for employment Podgorica – Winning Coalition - 1. Local infrastructure/ Podgorica 3. Local infrastructure Milo Djukanovic“ Legalization of facilities 1. Local infrastructure 2. State issues Citizens' Alliance for Changes SDP-DEMOS – 1. Improvement of 2. Culture, sports and tourism 3. Improvement of healthcare Group of Citizens Sasa Mijovic and social protection, Free Citizens healthcare and social development - Winner of Word education, employment 1. Local infrastructure/ protection, education, 3. State issues Legalization of facilities employment 2. Culture, sports and 1. Improvement of healthcare 2. State issues and social protection, 3. Improvement of tourism development education, employment healthcare and social 3. Local infrastructure protection, education, 2. Local infrastructure employment 3. Solving residential issues Election lists - Podgorica 2018: tone of releases

When the overall picture was analyzed, the election list „For Good of Citizens of Podgorica - Winning Coalition Milo Djukanovic" generated the most negative media releases (57.84%), "SocialDemocrats Ivan Brajovic - Consistently for Podgorica" were presented most positively (the part of positive releases was 60.56%), while "Albanian Alternative" had the most neutral releases (80.82%). POS NEG NEU

230 89 168 77 253 60 208 135 52 23 59

2 32 620 0 42 119 1 172 0 53 77 180 62 115 18 6 146 222 8

Serbian Coalition - Group of Citizens Albanian Alternative United Montenegro - Marko Milacic - Socialdemocrats Ivan Citizens' Alliance for Democratic Front - Aleksa Becic - Dritan „For the Good of Dobrilo Dedeic LOCAL Sasa Mijovic - Winner LOCAL ELECTIONS Goran Danilovic - Podgorica to be Family Brajovic - Consistently Changes SDP SNP - Everything for Abazovic - Podgorica Citizens of Podgorica ELECTIONS 2018 of Word - LOCAL 2018 Serious People for - REAL for Podgorica LOCAL DEMOS Free Citizens my City LOCAL for 21st Century – Winning Coalition - ELECTIONS 2018 Serious City LOCAL MONTENEGRO ELECTIONS 2018 LOCAL ELECTIONS ELECTIONS 2018 Democrats-URA Milo Djukanovic“ ELECTIONS 2018 LOCAL ELECTIONS 2018 LOCAL ELECTIONS PODGORICA 2018 PODGORICA 2018 Election list- Podgorica 2018: „For the Good of Citizens of Podgorica – Winning Coalition - Milo Djukanovic“

Tone of releases by the type of media – the most negative releases, the election list had on portal Vijesti. On this portal, the highest number of neutral releases was found. The most positive releases were on TV Prva. 107

POS NEG NEU 79 71 67 58 62

44 33 27 26 23 22 27 28 30 21 19 20 23 20 22 14 14 13 12 13 13 17 16 11 1110 12 8 11 15 13 6 7 6 7 2 5 2 3 2 0 0 0 0 0

Pobjeda Dnevne Vijesti Sloboda Dan Prva TV TV PinkM RTCG A1 Vijesti TV FOS AntenaM Portal Analitika CDM Portal In4S novine Media RTCG Vijesti Election list - Podgorica 2018: „Group of Citizens Sasa Mijovic – Winner of the Word“

Tone of releases by the type of media– neutral toned releases are dominant. The most neutral releases were found in daily newspaper Dan, and positive on TV Prva. There were no negative releases.

12 POS NEG NEU 9

7 7 7 6 6 5 4 4 4 3 3 3 3 3 4 3 2 2 2 2 2 2 2 2 2 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Pobjeda Dnevne Vijesti Sloboda Dan Prva TV TV PinkM RTCG A1 Vijesti TV FOS AntenaM Portal Analitika CDM Portal In4S novine Media RTCG Vijesti Election list- Podgorica 2018: „Citizens’ Alliance for Changes SDP - DEMOS – Free Citizens“

Tone of releases by the type of media - the most positive releases the election list had on TV/portal Vijesti. The highest number of negative releases was found in Pobjeda and on portals CdM and Vijesti. The most neutral releases were in newspaper Dan.

POS NEG NEU 25 25 24

21 20 18 17 17 16 15 12 10 9 10 9 10 9 8 8 8 8 7 7 7 6 5 4 4 4 4 4 3 3 3 3 3 2 2 2 2 2 1 1 1 1 0 0 0 0 0 0

Pobjeda Dnevne Vijesti Sloboda Dan Prva TV TV PinkM RTCG A1 Vijesti TV FOS AntenaM Portal Analitika CDM Portal In4S novine Media RTCG Vijesti Election list - Podgorica 2018: „United Montenegro - Goran Danilovic – Serious People for Serious City“

Tone of releases by the type of media - the most positive releases the election list had on TV Vijesti, and neutral in Dan. There were two negative releases – one in daily newspaper Sloboda and one on TV PinkM.

POS NEG NEU 21

8 10 8 9 7 7 5 5 5 5 5 4 4 4 3 3 3 3 3 2 2 2 2 2 2 2 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Pobjeda Dnevne Vijesti Sloboda Dan Prva TV TV PinkM RTCG A1 Vijesti TV FOS AntenaM Portal Analitika CDM Portal In4S novine Media RTCG Vijesti Election list- Podgorica 2018: „Democratic front - SNP Everything for my City“

Tone of releases by the type of media - the most positive releases the election list had on TV Vijesti, negative in Pobjeda and on portal CdM, and neutral in Sloboda.

34 POS NEG NEU

30 29 23

16 13 15 11 15 14 10 11 13 8 11 7 9 8 8 8 6 6 6 7 7 3 4 4 2 1 2 3 2 2 2 3 3 3 2 0 0 0 0 1 0 0 1 1 0 1 0

Pobjeda Dnevne Vijesti Sloboda Dan Prva TV TV PinkM RTCG A1 Vijesti TV FOS AntenaM Portal Analitika CDM Portal In4S novine Media RTCG Vijesti Election list- Podgorica 2018: „Albanian Alternative“ Tone of releases by the type of media - the most neutral releases the election list had on portal RTCG, with a note that this election list had small number of releases. The highest number of positive releases was found on televisions RTCG/A1, as well as on portal RTCG, and negative on portal CdM.

POS NEG NEU 7 6 6 6 5 4 4 4 3 3 3 2 2 2 2 2 2 2 2 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Pobjeda Dnevne Vijesti Sloboda Dan Prva TV TV PinkM RTCG A1 Vijesti TV FOS AntenaM Portal Analitika CDM Portal In4S novine Media RTCG Vijesti Election list- Podgorica 2018 „Socialdemocrats Ivan Brajovic – Consistently for Podgorica“

Tone of releases by the type of media - positive releases are dominant. The most positive releases the election list had on portal CdM, while neutral and negative were mostly present on portal Vijesti.

POS NEG NEU 25 24 21 19 17 14 14 15 12

7 8 6 6 7 6 7 6 6 6 6 5 5 4 4 4 3 3 3 3 3 2 2 2 1 1 1 1 2 2 0 0 0 0 1 0 0 0 0 0 0 0

Pobjeda Dnevne Vijesti Sloboda Dan Prva TV TV PinkM RTCG A1 Vijesti TV FOS AntenaM Portal Analitika CDM Portal In4S novine Media RTCG Vijesti Election list - Podgorica 2018: „Marko Milacic – Podgorica to be Family – Real Montenegro“

Tone of releases by the type of media – neutral releases are dominant. The most neutral and positive releases the election list had on TV Vijesti, while there was one negative release in Pobjeda.

POS NEG NEU 20

14 15 13 11 11 8 8 8 8 8 7 6 6 5 6 5 5 5 5 5 3 3 2 2 2 2 2 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 FOS AntenaM Portal Analitika CDM Portal In4S Pobjeda Dnevne Vijesti Sloboda Dan Prva TV TV PinkM RTCG A1 Vijesti TV Media RTCG Vijesti novine Election list - Podgorica 2018: „Aleksa Becic - Dritan Abazovic - Podgorica for 21st Century– Democrats -URA“

Tone of releases by the type of media - the most positive releases the election list had in newspaper Dan, negative on portal CdM, while neutral releases were mostly present on portal Vijesti. 56

POS NEG NEU

30 25 24 22 20 18 16 16 19 19 1516 15 1314 12 15 13 10 8 8 9 9 6 7 7 8 7 5 4 4 4 4 6 6 6 3 2 2 2 2 2 4 4 0 0 0 1 0 0

Pobjeda Dnevne Vijesti Sloboda Dan Prva TV TV PinkM RTCG A1 Vijesti TV FOS AntenaM Portal Analitika CDM Portal In4S novine Media RTCG Vijesti Election list - Podgorica 2018: „Serbian Coalition - Dobrilo Dedeic“

Tone of releases by the type of media - neutral releases are dominant, although the total number of releases is small. The most positive and neutral releases the election list had in Dan. There were no negative releases.

9 POS NEG NEU

5 5 5 5

3 3 3 3 3 3 3 2 2 2 2 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Pobjeda Dnevne Vijesti Sloboda Dan Prva TV TV PinkM RTCG A1 Vijesti TV FOS AntenaM Portal Analitika CDM Portal In4S novine Media RTCG Vijesti Election lists- Podgorica 2018: dominant tone of releases by media Dominant tone in the publicity of election lists by each media individually Election list POS NEG NEU

„For the Good of Citizens of Podgorica – Winning Coalition - Milo Djukanovic“

Group of Citizens Sasa Mijovic - Winner of Word

Citizens' Alliance for Changes - SDP - DEMOS – Free Citizens

United Montenegro - Goran Danilovic - Serious People for Serious City Democratic Front– SNP – Everything for my City

Albanian Alternative

Socialdemocrats Ivan Brajovic - Consistently for Podgorica

Marko Milacic - Podgorica to be Family - Real Montenegro

Aleksa Becic - Dritan Abazovic - Podgorica for 21st Century– Demokrate -URA

Serbian Coalition - Dobrilo Dedeic Election lists- Podgorica 2018: media and time

Individually, the most seconds for planned appearances in news, by far received the election list "For the Good of Citizens of Podgorica - Winning Coalition Milo Djukanovic" on TV PinkM. Election lists "Democratic Front - SNP – Everything for my City", "SDP - DEMOS Citizens’ Alliance for Changes", "SocialDemocrats Ivan Brajovic – Consistently for Podgorica" and "Podgorica for the 21st Century - Democrats-URA" had the most seconds on TV Vijesti.

RTCG TV PinkM Vijesti TV Prva TV A1 Total Serbian Coalition - Dobrilo Dedeic 20 0 0 74 0 94 Group of Citizens Sasa Mijovic - Winner of Word 20 0 441 252 0 713 Albanian Alternative 24 0 0 0 53 77 United Montenegro - Goran Danilovic - Serious People for Serious City 20 0 897 66 43 1026 Marko Milacic - Podgorica to be Family - REAL MONTENEGRO 24 0 1468 78 151 1721 Socialdemocrats Ivan Brajovic - Consistently for Podgorica 20 205 1156 752 194 2327 Citizens' Alliance for Changes SDP DEMOS Free Citizens 36 0 1977 454 247 2714 Democratic front - SNP - Everything for my City 34 240 1977 128 159 2538 Podgorica for 21st century Democrats-URA 24 0 1447 778 197 2446 „For the Good of Citizens of Podgorica – Winning Coalition - Milo Djukanovic“ 40 2483 1302 2334 347 6506 Election lists - Podgorica 2018: media and time The least number of planned appearances in the electronic media had the election lists "Serbian Coalition - Dobrilo Dedeić", „Group of Citizens - Sasa Mijovic" and "Albanian Alternative". On TV PinkM there were noticed planned appearances of only three election lists. Serbian Coalition Socialdemocrats „For the Good Group of Citizens UMNE - Goran „For the Good - Dobrilo Dedeic Ivan Brajovic - of Citizens of Sasa Mijovic - Group of Citizens Danilovic Serious of Citizens of 7% Consistently for Podgorica – Winner of Word Podgorica – Sasa Mijovic - Democratic Front - People for Aleksa Becic - Podgorica Winning 4% Winning Winner of Word SNP – Everything Serious City Dritan Abazovic - 7% Aleksa Becic - Coalition - Milo 8% for my City Coalition - Milo 8% Podgorica for 21st Dritan Abazovic - Marko Milacic - Djukanovic“ 8% Djukanovic“ Century Podgorica for Podgorica to be 15% Albanian „For the Good of 12% 9% 21st Century Family Alternative Citizens of 14% SD Ivan Brajovic - 13% UMNE - Goran 9% Podgorica – Consistently for Democratic Front Danilovic Serious Winning Democratic Podgorica - SNP – Everything people for serious for my City Coalition - Milo Front- SNP 11% SD Ivan Brajovic - city 13% 8% Djukanovic“ Everything for SDP-DEMOS – Consistently for Marko Milacic - 85% my City Free Citizens Podgorica Podgorica to be 19% 19% 8% Family 9% SDP-DEMOS Free Citizens 14%

RTCG UMNE - Goran TV PinkM UMNE - Goran Vijesti TV Group of Citizens Danilovic Serious Serbian Coalition - Danilovic Serious Sasa Mijovic - People for Serious Dobrilo Dedeic People for Serious Winner of Word City 2% City 5% 1% „For the good of Marko Milacic - citizens of 3% Marko Milacic - Podgorica to be Podgorica – Podgorica to be SDP-DEMOS – Free Family Winning coalition - „For the Good of Family citizens 2% Milo Djukanovic“ Albanian Alternative 11% Citizens of 9% 25% 4% Podgorica – SD Ivan Brajovic - Consistently for Winning Coalition Aleksa Becic - Aleksa Becic - Dritan Podgorica SD Ivan Brajovic - - Milo Dritan Abazovic - 15% Abazovic - Podgorica Podgorica for 21st Consistently for Djukanovic“ Democratic Front - for 21st century SDP-DEMOS Free Century Podgorica 47% SNP – Everything for 14% Citizens 16% Democratic Front - 14% my City 18% SNP – Everything for 11% my City 3% Prva TV A1 Election lists - Podgorica 2018: media and area

Individually, by printed media, the most space (137 800 mm2) for planned appearances, was given by daily newspaper Sloboda to election list „Democratic Front – SNP – Everything for my City“. Dnevne novine and Pobjeda gave the most space to election list "For the Good of Citizens of Podgorica - Winning Coalition Milo Djukanovic" , and Vijesti and Dan to list "Podgorica for the 21st Century - Democrats-URA“.

Vijesti Dnevne novine Dan Pobjeda Sloboda Ukupno Serbian Coalition - Dobrilo Dedeic 0 623 12241 0 0 12864 Group of Citizens Sasa Mijovic - Winner of word 118 960 10288 0 0 11366 Albanian Alternative 2688 0 1385 707 0 4780 United Montenegro - Goran Danilovic - Serious People for Serious City 1660 578 38006 1924 21181 63349 Marko Milacic - Podgorica to be Family 2713 3021 15940 0 29729 51403 Socialdemocrats Ivan Brajovic - Consistently for Podgorica 2093 14218 23540 10501 5808 56160 Citizens' Alliance for Changes SDP DEMOS Free Citizens 11852 11887 44276 11117 35600 114732 Democratic front - SNP - Everything for my City 12808 2026 40100 18399 137800 211133 Podgorica for 21st Century Democrats-URA 72882 2857 115093 6488 22170 219490 „For the Good of Citizens of Podgorica – Winning Coalition - Milo Djukanovic“ 20418 124536 33403 51552 21033 250942 Election lists - Podgorica 2018: media and area The least number of planned appearances in the printed media had the election lists "Serbian Coalition - Dobrilo Dedeic", „Group of Citizens - Sasa Mijovic" and "Albanian Alternative". The election list „Marko Milacic – Podgorica to be Family“ did not have planned appearances in Pobjeda. UMNE - Goran SD Ivan Brajovic „For the Good Danilovic Serious - Consistently for Marko Milacic of Citizens of Albanian People for Podgorica Marko Milacic - SD Ivan Brajovic - Marko Milacic - Podgorica to be SDP-DEMOS - Free Podgorica – UMNE - Goran Alternative Serious City 2% Podgorica to be Consistently for Group of Citizens Podgorica to be Family Citizens Danilovic Serious 2% 1% Family Podgorica Winning Sasa Mijovic - Family 5% 2% 7% Winner of Word People for Serious SDP-DEMOS – 2% 9% Democratic Front Coalition - Milo Group of Citizens 3% city - SNP – Everything Djukanovic“ Winning Free Citizens Sasa Mijovic - „For the 11% for my City 10% SD Ivan Brajovic - Coalition- Milo 10% Winner of Word Good of 1% Consistently for Djukanovic 1% Citizens of 16% Democratic Front Podgorica - SNP – Podgorica – Serbian Coalition - 7% Aleksa Becic - Everything for Winning Aleksa Becic - Dobrilo Dedeic Aleksa Becic - Dritan Abazovic - my City Coalition - Dritan Abazovic - 4% Dritan Abazovic - 10% Milo Podgorica for 21st Podgorica for 21st Podgorica for Century Democratic Front - SDP-DEMOS Free Djukanovic“ Century SNP – Everything Citizens 21st Century 78% 2% 35% 57% for my City 13% 12%

Vijesti Dnevne novine Dan Albanian UMNE Goran SD Ivan Brajovic Danilovic Serious Alternative - Consistently for „For the Good of 1% People for Podgorica Aleksa Becic - Citizens of UMNE - Goran Marko Milacic Serious City 10% Dritan Abazovic - Podgorica – Danilovic Serious Podgorica to be 2% Podgorica for 21st Winning Coalition People for Serious „For the Good SDP-DEMOS - Century - Milo … Family City 11% of Citizens of Free Citizens 8% 8% Podgorica – Democratic front 11% Winning - SNP – SD Ivan Brajovic - Consistently for Everything for my Coalition - Podgorica City Milo Democratic Front - 2% 18% Djukanovic“ Aleksa Becic - SNP – Everything 51% Dritan Abazovic - for my City SDP-DEMOS - Free 50% Podgorica for Citizens 21st Century 13% 7%

Pobjeda Sloboda Local elections– Podgorica 2018: prime time shows Debates Representation TV VIJESTI RTCG

A1 : Klub A Date 2-27. may 2018 RTCG : Debate Guests in studio Time (in seconds) Date: 21 may 2018. Ivan Vujović – Socialdemocratic Party 1774 sec TV Vijesti: Načisto Duration: 6060 sec. Vladislav Dajković – Real Montenegro 2075 sec Date: 17 may 2018. Slaven Radunović – Democratic Front 2059 sec Duration: 6227 sec. TV Vijesti: Načisto Date: 24 may 2018. Duration: 6665 sec.

TV Prva : Živa istina Date: 23 may 2018. Duration: 6192 sec Guest in studio Ivan Vuković - „For the Good of Citizens of Podgorica – Winning Coalition Milo Djukanovic“ Local elections 2018: political marketing in printed media

The advertising space in the printed media was used by six political entities. The election list "Marko Milacic - Podgorica to be Family" had the highest number of advertisements in the daily newspaper Dan. In this newspaper the "Coalition for 21st Century - DEMOCRATS - URA", "Serbian Coalition - Dobrilo Dedeic" and "SocialDemocrats Ivan Brajovic - Consistently for Podgorica„ were also advertised. "Winning Coalition Milo Djukanovic" advertised in Dnevne novine and Pobjeda, and the coalition "DF-SNP – Everything for my City" in Sloboda.

Pobjeda Dnevne Novine Vijesti Sloboda Dan

7 4 5 3 2 2 1

Serbian Coalition - Dobrilo Marko Milacic - Podgorica to be Socialdemocrats Ivan Brajovic - Democratic front - SNP - Aleksa Becic - Dritan Abazovic - „For the Good of Citizens of Dedeic Family - REAL MONTENEGRO Consistently for Podgorica Everything for my City Podgorica for 21st Century Podgorica – Winning Coalition - Democrats-URA Milo Djukanovic“ Local elections 2018: political marketing on TV

Citizens could see 30,14h of presentation of election lists on public broadcaster RTCG and three commercial TVs (TV Vijesti, Prva TV and Pink M) for 26 observed pre-election days via political-propaganda TV clips, as well as reports/broadcasts from promotional events. Political entities have mostly used their right to free presentation on RTCG, where 81% of clips/reports (i.e. 88 000 seconds) had been broadcasted.

TV PinkM 1436 sec 1% TV Prva 15432 sec 14%

TV Vijesti 3654 sec RTCG 4% 88000 sec 81% Local elections 2018: political marketing PUBLIC BROADCASTER RTCG: of the total of 24,44 free-of-charge hours for political marketing, the coalition ‘For the Good of Citizens of Podgorica – the Winning Coalition – Milo Djukanovic’ used free advertisement the most (as much as quarter of total seconds) opting for one universal advertisement by which it was sending message to voters in Podgorica and in remaining 11 municipalities. The list ’UMNE – Goran Danilovic – Serious People for Serious City’ has utilized the same strategy, and addressed the voters of four municipalities (Bijelo Polje, Kolasin, Podgorica and Golubovci). „Serbian Coalition – Dobrilo Dedeic“ has used the least the opportunity of free advertising with only 2%.

Group of Citizens Sasa Mijovic - Winner of Word Albanian Alternative 3% 3% „For the Good of Citizens of Serbian coalition - Dobrilo Podgorica – Winning Coalition Dedeic United Montenegro - Goran - Milo Djukanovic“ 2% Danilovic - Serious People for 25% Serious City 14% Marko Milacic - Podgorica to be Family 10%

Aleksa Becic – Dritan Abazovic Democratic Front - SNP – Socialdemocrats Ivan Brajovic - Podgorica for 21st Century Everything for my City - Consistently for Podgorica Democrats-URA 19% 5% 12%

Citizens’ Alliance for Changes – SDP DEMOS – Free Citizens 7%

* Political-propaganda TV clips and reports from promotional events are also included in total time Local elections 2018: political marketing on TV

„Article 53a - Television of Montenegro and Radio of Montenegro shall ensure to validated candidate list submitting entities free of charge broadcasting time in an equal and daily manner, within the appropriate commercial marketing blocks on the TV channel or radio channel whose audibility and visibility are ensured in the entire territory of Montenegro, for: - political advertising TV and audio video clips in all political marketing blocks, to the extent not less than 200 seconds per day, depending on the planned number of political marketing advertising blocks; - 3 minute reports from promotional rallies twice a day, in timeslots following the central evening news on TV and radio channels. Production of contents referred to in para.1 indent 1 of this Article shall be an obligation of the candidate list submitting entity which is being promoted“.

Number Political propaganda clips RTCG of advertise Number and duration (sec) Seconds ments Group of Citizens Sasa Mijovic - Winner of Word Serbian Coalition - Dobrilo Dedeic 960 32 2% Group of Citizens Sasa Mijovic - Winner of Word 1710 58 Albanian Alternative 2673 99 Albanian Alternative UMNE - Goran Danilovic - Serious People for Serious City 12025 396 Serbian Coalition - Dobrilo 3% Marko Milacic - Podgorica to be Family - Real Montenegro 8280 277 Dedeic… „For the Good of Citizens of Socialdemocrats Ivan Brajovic - Consistently for Podgorica 4585 149 Podgorica – Winning Coalition - Citizens' Alliance for Changes - SDP - DEMOS – Free Citizens 5337 284 Milo Djukanovic“ Democratic Front- SNP Everything for my City 16086 526 25% United Montenegro - Goran Aleksa Becic - Dritan Abazovic - Podgorica for 21st Century Democrats- Danilovic - Serious People for URA 10200 339 Serious City „For the Good of Citizens of Podgorica – Winning Coalition - Milo 15% Djukanovic“ 20970 699

Aleksa Becic – Dritan Abazovic - Podgorica for 21st Century Marko Milacic - Podgorica to be Democrats-URA Family 12% 10%

Democratic Front - SNP – Socialdemocrats Ivan Brajovic - Everything for my City Consistently for Podgorica 19% Citizens' Alliance for Changes - 6% SDP - DEMOS - Free Citizens 7% Local elections 2018: political marketing on TV

Number Reports from promotional rallies of Number and duration (sec) Seconds reports Serbian Coalition - Dobrilo Dedeic 572 4 „For the Good of Citizens of Group of Citizens Sasa Mijovic - Winner of Word 636 4 Podgorica – Winning Coalition - Milo Albanian Alternative 0 0 Djukanovic“ UMNE - Goran Danilovic - Serious People for Serious City 720 4 7% Serbian Coalition - Marko Milacic - Podgorica to be Family - Real Montenegro 658 4 Dobrilo Dedeic Socialdemocrats Ivan Brajovic - Consistently for Podgorica 180 2 11% Citizens' Alliance for Changes - SDP - DEMOS - Free Citizens 718 4 DF-SNP – Everything for my City 664 4 Aleksa Becic - Dritan Abazovic - Podgorica for 21st Century Albanian Alternative 346 2 Democrats-URA 0% „For the Good of citizens of Podgorica – Winning Coalition - Milo Aleksa Becic – Dritan Abazovic - 680 4 Democratic Front - SNP – Everything Djukanovic“ Podgorica for 21st Century for my City Group of citizens Sasa Mijovic - Democrats-URA United Montenegro - 13% Winner of word 7% Goran Danilovic - Serious People for 12% Serious City 14% SD Ivan Brajovic - Consistently for Podgorica 4%

Citizens' Alliance for Changes - SDP - DEMOS - Free Citizens 15% Marko Milacic - Podgorica to be Family - 13% Local elections 2018: political marketing on TV

’Only five political entities have advertised on commercial televisions. The election list „For the Good of Citizens of Podgorica – the Winning Coalition – Milo Djukanovic’ had used the most time, and advertised almost three times more in relation to other candidates together, and on TV Prva and TV PinkM in the total duration of 16446 seconds (almost 5 hours). Election list „Socialdemocrats Ivan Brajovic – Consistently for Podgorica’ has advertised only on TV Prva, while coalitions ’Citizens’ Alliance for Changes – SDP – DEMOS’, „Coalition for 21st Century – Democrats – URA“ and ’DF –SNP – Everything for my City“ advertised only on TV Vijesti.

Number of clips/reports Time (Seconds) 192 TV Prva TV PinkM TV Vijesti 15010 sec TV Prva

40 34 900 sec 19 1436 sec 14 16 2340 sec 422 sec 414 sec TV Vijesti TV PinkM TV Prva TV Vijesti TV Vijesti

Socialdemocrats Ivan Brajovic -Citizens' Alliance for Changes - Democratic Front - SNP - Becic - Dritan Abazovic - „For the Good of Citizens of Consistently for Podgorica SDP - DEMOS - Free Citizens Everything for my City Podgorica for 21st Century Podgorica – Winning Coalition - Democrats-URA Milo Djukanovic“

TV Prva broadcasted final convention „For the Good of Citizens of Podgorica – Winning Coalition Milo Djukanovic“ in total duration of 6076 seconds. Local elections 2018: political marketing on TV: pre-election

According to the Article 6 of the Law on the Election of silence Councilors and Representatives, election campaign via the • Between May 21-27 the topic: Local elections 2018 in Podgorica was found on only eight cover pages (29%). media and public gatherings shall cease 24 hours prior to Cover pages Topic: local the election day. elections Podgorica Other 71% During the pre-election silence the broadcasting of the 29% following is not allowed: • political-propaganda spots/clips • advertisements of holders of election lists •Planned appearances were recorded on 5 cover pages (18%). Election List "For the Good of Citizens of Podgorica - Winning Coalition Milo Djukanovic" had three planned • programme content dedicated to the presentation or Printed appearances (in Pobjeda and Dnevne novine), while the election list "DF-SNP – Everything for my City" had its two planned appearances in Sloboda. confrontation of the submitters of election lists Election lists media DF – SNP – Vijesti • publishing of the results of the public opinion polls, Everything for my City other research and analysis related to the voters’ 37% „For the Good of Citizens of "For the Good of commitment to the election results assessment Cover pages Podgorica„ Winning Citizens of Coalition Milo Podgorica„ Djukanovic Winning Coalition 63% Milo Djukanovic During the election silence, media had published 83 releases. “In the television content there were Planned appearances Unplanned 19 advertisements, in printed media 15, and in •Unplanned appearances have only been noted in Vijesti and narrative on the cover pages portals 49 advertisements, of which 22 were is negative in relation to the DPS or in relation to the Election List "For the Good of related to mutual accusations and attacks during Citizens of Podgorica - Winning Coalition Milo Djukanovic". That is in relation to the cover the election day. pages from May 24 and 25, and titles that have been released - „They are preparing mobile teams for DPS staffs" and "Less red ribbons due to Milo’s Victory".

•There was no violation of the pre-election silence on cover pages.