TV REPORT A P R I L 2 0 2 1 FOCUSED ON LATE NIGHT SHOWS 30 TV VIEWRSHIP Lockdown 2020 2021

IS DECLINING 25

FOLLOWING 20,4 21,5 20,8

20 19,5 19,3 TYPICAL 18,5 21,1 19,5 19,0 19,4 SEASONALITY 17,9 17,1 15 16,5 PATTERN 15,6 15,5 16,0 Last’s year peak in March viewership was entirely 10 driven by the pandemic and the 1st lock down. Therefore the overall ratings in March 5 & April 2021 are 2pp lower

than in 2020. - jan feb mar apr may jun jul aug sept oct nov dec

GARB, 18-49 1 Live TV 6 7 9 9 8 8 5 5 AUDIENCE 8 7 19 20 Other 10 8 25 25 8 8 29 Other 30 DISTRIBUTION 7 7 FOX 7 8

REMAINED FAMILY TSH

31 STABLE IN APRIL 32 BTV ACTION 30 31 28 29 ACROSS T V BNT 7 8 BTV CINEMA

GROUPS 7 7 BMG 6 7 No significant changes on 22 22 DIEMA channel basis as well. Nova 20 21 NBG 19 20 sustained dominance BTV COMEDY followed by bTV & BNT1. 50 49 48 47 bTV Comedy reached top 46 46 BNT 1 position among niche 32 31 BTV 28 27 channels. 25 24 NOVA TV

Mar Apr Mar Apr Mar Apr Mar Apr Mar Apr Mar Apr 06:00-18:59 19:00-23:59 All day 06:00-18:59 19:00-23:59 All day

Source: GARB, A18-49 3 Rtg (19:00-22:30)

BTV 8,12

20,00 NOVA TV 10,56

NOVA KEEPS 18,00 INCREASING THE 16,00 L E A D R E AC H I N G 3 0 % A DVA N TAG E 14,00 IN APRIL PT SLOT 12,00 10,00 bTV could barely compete with Nova’s figures. 8,00 6,00

4,00

2,00

0,00 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

Source: GARB, A18-49 3 Tsitiridis’ show sustained rather stable monthly audience, but cannot reach the audience of Slavi’s show’s on bTV Slavi’s show on 7/8TV suffered from the paid subscription & declined its monthly ratings twice

Nikolaos Tsitiridis'show (22:30-23:30) The evening show of Slavi Trifonov (22-23h) Slavi's show (bTV 2019) 8,4 8,2 8,2 9,0 7,7 7,6 2020 2021 8,0 6,7 7,0 6,0 5,5 6,0 5,3 5,2 5,2 5,1 5,1 4,6 4,6 4,6 4,5 4,8 4,8 5,0 4,1 4,0 3,0

1,5 1,4 1,5 1,4 1,4 2,0 1,2 1,0 0,9 0,8 0,7 0,6 0,6 0,6 0,5 0,5 1,0 0,0 January February March April May June July August September October November December January February March April

Paid subscription

Source: GARB, Rating, A18-49 4 TV MARKET WAS CLEARLY STRONGER IN APRIL 2021 THAN LAST APRIL WHICH WAS THE MIDDLE OF THE LOCKDOWN

TOP ADVERTISERS

NATURPHARMA 35 552 BILLA 27 314 TOTAL TRP30 SEASONALITY PROCTER & GAMBLE 26 936 YTD Rest 2020 21TD FERRERO 26 048 STADA 25 670 ALLEGRO GROUP 25 483 NATUR PRODUCT 25 140 LIDL 21 254 BROBET LIMITED 18 569 1 443 242 FICOSOTA SYNTEZ 16 893 21TD 16 642 +9% RECKITT BENCKISER 20TD SANDOZ 16 297 KAUFLAND 16 057 % monthly evol. 21vs20 703 588 767 451 WINBET 15 953 -3 -3 +9 +48 GSK 14 140 SANOFI - AVENTIS 13 209 2020 2021 jan feb mar apr may jun jul aug sep oct nov dec FORTEX 12 930 HENKEL 12 137 NESTLE BLG 11 406 L'OREAL 11 383

Source: GARB, A18-49 5 NOVA KEEPS SOME FREE INVNTORY WHILE BTV HAS REACHED FULL CAPACITY Huge difference with 2020 figures entirely defined by the Lockdown

OPT PT

54 48 42 42 44 37 27 31 21

April 2020 April 20

bTV BMG niche Nova NBG niche TSH 101

84

71 67 61 54 54 46 40

35 April 2021 April

6 Source: GARB, based on 12 min/hour ad time. PT (19:00-24:00) THANK YOU!

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