A Passionate Pursuit: Telling the AEC Story

SCHOOLS VOLUME V NO. 1 JANUARY - JUNE, 2014

A Passionate Pursuit: Telling the AEC story

BY MIKEY RAMOS AND MARZZY TRIMPE

Whenever we pursue a person, it naturally occurs to us to enumerate and decipher the reasons why such a person becomes the reason why we face tomorrow with eager and meaning. We begin to have the tendency to find meaning for our lives by pursuing things that we deemed worthwhile.

In our pursuit of the person, we will not the individual countries are ready, eventually give everything that we “We will realize that lest prepared. This in part rests with have, hoping that it will result in by giving everything we the governments and the other relevant spending the rest of our lives with that actors and stakeholders involved. This person. But in the end, we will realize had, we become more envisioned regional community may that by giving everything we had, we be likened to Benedict Anderson’s become more concerned in making the concerned in making the “imagined community”. Physical person happy than our own pursuit. attachment of member states may be person happy than our there, but common interests cannot be ASEAN integration is merely a story own pursuit.” formed without shared values. Are we of 10 diverse and complex families a “community” organized simply out that are undergoing inter-marriages. of mere tangible goals alone, entailing Families that are finding meaning with of victory and harmony....These, which and democracy, have tried to pursue. a promise for closer “coordination” each other by giving each other enough give elegance to literature, would only rather than “integration”? Are we only The ASEAN Member States are working space, but hoping that they will one have meaning if we get to share it with imagining an ASEAN community? Or towards a free trade area known as the day live in the protection, benefit, and others. No family survives for itself are we on the path towards becoming ASEAN Economic Community (AEC) genuine love of the other. Our family because it does not live in a community less “imagined”, albeit at a gradual which is to be accomplished by 2015. trees and histories, the bitterness of that is isolated. The global community pace? Indeed, ASEAN integration will It is in this endeavor that integration wars and arguments, and the sweetness is a home for all of the families with be a game-changer. different pursuits. But in the end, it will transform the ASEAN into a would strive to find meaning to co- more regional economy - an integrated exist. It would then lead to falling in ASEAN representing a substantial love with the project of designing a market for increased investment, local community that would cherish and help and foreign. Yet, even with an outlook all to pursue happiness that all models, towards more growth opportunities theories like Islam, Christianity, in certain sectors and industries, Communism, Free Market Capitalism uncertainty may remain whether or s2 SCHOOL OF ECONOMICS

Side Street to Highway: AEC 2015 Maria Beatriz D. Mendiola

2015—the ASEAN nations’ benchmark year for the ASEAN Economic Community—is less than a year away. With the rise of economic giants like China and India, this economic integration is seen as an expansion of their country’s share in the global playing field. However, this same expansion is feared by some local players as they anticipate the onset of fiercer competition. Nevertheless, as accurately observed by Habito (2013), 2015 is not the year to decide whether the AEC should push through or not since its implementation has earlier. To put a rough metaphor, the AEC is not a destination for 2015. It’s a highway that we’ve already been driving on even before that.

...while welcoming the AEC more fully is definitely not easy, the gains that can be achieved from it are great if the Philip- pines will truly make the effort to upscale its economic and institutional sectors.”

Mapping out the AEC

What is this highway that our country is driving on? According to the AEC Blueprint (2008), this integration is a sub-component of the ASEAN’s plan to integrate into the ASEAN Community by 2020 which has two other pillars, namely, the ASEAN Security Community and the ASEAN Socio-Cultural Community. This overarching plan was brought up first in their conference in Bali, Indonesia on October 7, 2003 and was formally included in the Declaration of ASEAN Concord II.

AEC is envisioned to “transform ASEAN into a stable, prosperous, and highly competitive region with equitable economic development, and re- duced poverty and socio-economic disparities.” The ASEAN region’s full- er integration into the global economy is a vital concern for us especially as we recognize that we can compete better as a group than individually with the rise of economic giants China as India, as well as the continued influence of other economic communities like the European Union. SCHOOL OF ECONOMICS s3

Uneasy about the AEC The Gears Have Shifted

With this integration, a larger market, a greater stake in the global market Furthermore, while anti-liberalization fears are not without basis, Habi- and a higher level of bargaining power as leverage with powerful countries to’s (2013) observation can serve as food for thought. As corroborated are opened up for us. Nevertheless, this expansion in the playing field also by the Philippine Institute for Development Studies’ report entitled, “The introduces more opponents, fiercer competition and less economic buf- ASEAN Economic Community and the Philippines: Implementation, Out- fers—all of which have concerned some local players who have expressed comes, Impacts, and Ways Forward”, the AEC has already changed sev- their fears about foreigners eating their shares up. The Filipino agricultural eral aspects of the Philippine economy. For instance, its trade has shifted sector, for instance, is seen to be strongly affected by this integration as more from the United States and the European Union towards Asia, whose its Southeast Asian counterparts are capable of selling the same products share of trade with the Philippines surged from 2.7% in 1975 to 22.4% in at cheaper prices (DTI, 2014). For example, Indonesia’s Kopiko serves 50 2010. Besides, the ASEAN Community Progress Monitoring Sheet (2008) countries worldwide and threatens to take more from the Philippines’ own has documented several developments in the ASEAN region whose eco- coffee farmers’ market share (Lugtu, 2013). The same sentiments are held nomic indicators according to the AEC blueprint have generally risen and by some players who fear that foreign competition can kill local industries, converged. For instance, between 2001 and 2010, all ASEAN economies lessen Filipino employment possibilities and leave the country on the los- enjoyed a rise in real income with lower income yielders growing at a fast- ing end. These are real concerns but they can be addressed if the country er rate. Furthermore, several tariffs on ASEAN imports in the Philippines is properly prepared. have already been lowered below 2% as early as 2010. The 2015 tariff removal fears are not supposed to be as surprising, then.

Shifting Gears Meeting the Green Light

While these concerns seem daunting, AEC also offers benefits that are Thus, while welcoming the AEC more fully is definitely not easy, the gains particularly auspicious for the Philippines. For one, Adlaba et al (2014) that can be achieved from it are great if the Philippines will truly make the pointed out that the AEC can help the nation fight against the binding effort to upscale its economic and institutional sectors. These preparations constraints that have hampered the Filipino private sector from fully necessarily include a greater awareness about the AEC, better public-pri- gaining economic yields in the past: inefficiencies in public administra- vate partnerships to improve infrastructure and administrative systems, tive processes and lack of competition in key economic sectors. Gen- greater political will to challenge some local firms to compete, increasing erally, across all sectors surveyed in the paper, the AEC may serve as our citizens’ skill competence through human capital development initia- an external pressure for the government to open itself to more efficient tives and a whole roster of other projects aimed at welcoming this expan- practices to facilitate trade. For instance, the need for better infrastructure sion of possibilities. After all, we’re already on a highway and no longer to facilitate transportation of traded goods may push the government to on a side street. We might as well accelerate. allocate infrastructure budgets more efficiently. This would be a significant improvement in our country’s performance as poor infrastructure is the Philippines’ main repellent against possible investors (WEF, 2013). In addition, international agreements can also serve as a springboard for more political will to upscale the country’s competition policy especially SCHOOL in key sectors like the telecommunications and maritime industries. In theory, increasing competition in these key industries will benefit con- -OF- sumers with better services at lower cost. For the ASEAN as a whole, on the other hand, the Asian Development Bank’s working paper, “The ECONOMICS ASEAN Economic Community: Progress, Challenges, and Prospect” lists the following latent benefits: lower cost of capital, overall increase in trade, greater efficiencies through technical know-how and freer movement of skilled labor. s4 SCHOOL OF MANAGEMENT

ASEAN Soup: Multiculturalism in BusinessWork Environment Kharl Michael Manlutac

Peter Drucker says that people are both the most essential and scarcest resources a business could ever get. Basically, people are essential because the business “Businesses will be transformed. They will runs for and through them. They are also the scarcest because of the fact that a lot not only be injected with new sources of of companies are looking for competent applicants and what seems to be a simple staffing process – from job posting, to interviews and screenings, to hiring – is revenues, or new opportunities, but will now prolonged with a lot of persuasions and negotiations thrown in on the mix. This constant struggle to find the best people makes them the scarcest resource. also become cultural melting pots: a sort of ASEAN I’d like to add to this by saying that people are also the most distinctive resources. Soup, if you will.” Whenever new employees are accepted, they bring in their own individual culture, values, beliefs and even ideals. Now, imagine what would happen by 2015 with the ASEAN Integration.

THE INGREDIENTS HOW ABOUT WE JUST LET IT SIT AND SIMMER?

The ASEAN Integration by 2015 offers a lot of different opportunities for the The challenge now for managers and employers is not in choosing employees members’ economies. The free flow of goods, services, investments, and capital who share the values of their companies. The real challenge is in trying to im- has gotten businessmen looking forward to this integration. However, one of the part the values of their companies to competent employees thereby making them most overlooked factors in this integration is the fact that skilled laborers would more attuned with the company, its mission and vision, and its goals. However, also be able to apply for jobs easier anywhere within the ASEAN territory. With companies are also exposed to the whole ASEAN market. That spells a greater a bigger pool of applicants, human capital resources become a bit less scarce than variety of competitors companies have to deal with. In order to be successful, they would use to be. companies must now be able to learnASEAN from the individual cultures of its employees, to sort of add to the company’s own flavor and make it better. Continuous Businesses will be transformed. They will not only be injected with new sources improvement is all the more important when the seas are made open and all of the of revenues, or new opportunities, but will also become cultural melting pots: a ingredients come pouring in. sort of ASEAN Soup, if you will. Every person brings with him a whole different culture, a distinct flavor. Whether this mix be delectable or bitter is yet to be seen. A MESSAGE FOR SMN STUDENTS

FIRE BURN AND CAULDRON BUBBLE As Management students, we must train ourselves with different skill sets apart from the standards we came to learn. This is where liberal education in UA&P Every company has their own unique cultures. Each individual employee of gives us Management students an edge. Asia Pacific Studies, Philosophy, History the company shapes these cultures. At the same time, these individuals are also and other subjects students used to complain about will now become essential shaped by the company identities they belong to. in terms of being able to work at par with the rest of Southeast Asia. A good understanding of this widened market will require knowledge from these subjects. Companies in different countries have similar sets of culture. Majority of compa- If one combines such with the School of Management’s discipline, management nies in a country would follow a specific religion, a specific ethical code, and the students would be able to see new opportunities, new solutions, and new frontiers same set of values – optimism, hard work, and family oriented for the Filipinos to conquer. The next couple of years should prove to be exciting for Southeast – which comprise companies’ identities. This might become problematic when Asia. We will be the next set of managers, business administrators, and entrepre- the people working in a single company hold different sets of beliefs and values. neurs who will experience the full impact of this integration. We must be the ones If a company values ingenuity above all else, does that mean applicants coming to create new strategies, new means of studying and doing business not only from from a more traditional culture have no place in them? What if these people are a national perspective, but also in a multinational scale. Expect that by the time of more than competent at doing their jobs? Still the issue of scarcity prevails. The graduation, we SMN students will have to be ready to taste and contribute to the only difference now is instead of looking for employees with the competencies flavors of companies we will apply to in whichever field we choose. needed, employers might tend to also look for the ones who share the same values they do. SCHOOL OF MANAGEMENT s5

Are We Ready For the ASEAN Integration? Jemimah Villegas Paolo Nacar

y 2015, one of the most import- ASEAN INTEGRATION Lastly, ASCC foresees ASEAN as “a the goals of AEC. Hence, people are ant events to anticipate is the full community of caring societies”. AS- clueless of the upcoming integration integration of the Association of The ASEAN Integration is the plan of CC’s goal is “to contribute to realizing because concrete changes aren’t as ev- SouthB East Asia Nations’ (ASEAN) ASEAN countries to achieve the ASE- an ASEAN Community that is peo- ident. member-states’ economy. This implies AN Vision 2020 made in December ple-centered and socially responsible that there will be a “free movement of 1997 at the Summit in Kuala Lumpur. with a view to achieving enduring soli- Lastly, the country’s small and medium goods, services, investment, skilled la- The leaders gathered in that Summit darity and unity among the nations and firms lack preparedness. Since major- bour, and free flow of capital” because envisioned “ASEAN as a concert of peoples of ASEAN by forging a com- ity is unaware of the coming integra- of all the tariffs and non-tariff barriers Southeast Asian nations, outward look- mon identity and building a care and tion, they are not yet ready for foreign down and all other economic policies ing, living in peace, stability and pros- sharing society which is inclusive and competitors. They will be easily wiped enacted by the said organization. perity, bonded together in partnership harmonious where the well-being, live- off if their potency to compete is ab- in dynamic development and in a com- lihood, and welfare of the peoples are sent. If this will not be addressed, the The ASEAN Integration gives Philip- munity of caring societies”. enhanced.” likes of sari-sari stores, which most pine businesses both excitement and people go to for buying cellphone worry. Some companies are excit- This vision inspired ASEAN leaders Through these, ASEAN leaders hope load and snacks, may disappear due ed about the benefits they will get in to create the three pillars of the ASE- to create a better and more competitive to the integration because they sold these integrating policies. Companies AN Community, namely: ASEAN Po- society that will give hope to billions their space to a foreign businessman like Ayala Corporation and Universal litical-Security Community (APSC), of people. This strategy, provided that or to a renowned local company that Robina are one of the few companies ASEAN Economic Community it will be successfully achieved, will be is preparing for the integration. If that that see ASEAN Integration as an op- (AEC), and ASEAN Socio-Cultural able to help a vast amount of people. sari-sari store has disappeared, people portunity. Some are worried about the Community (ASCC), which address- will look for a new place to purchase possible losses because of the ASEAN es the three parts of the grand vision. prepaid load or snacks. plans. While others, such as Jollibee According to Chiam Heng Keng of the Food Corporations (JFC) and BDO, Human Rights Commission of Malay- ARE WE READY FOR THE are daunted by this integration claim- sia (2009), “The Blueprints of these INTEGRATION? ing that the Philippines is are not yet three communities have been carefully CONCLUSION ready for ASEAN Integration. formulated to detail specific strategic Knowing the presence of the upcoming objectives and actions which intend to ASEAN Integration and its large scale The writers agree that JFC and BDO If these companies felt feel the upcom- achieve progress and positive develop- effects, are we prepared for its full ma- are correct about the Philippines being ing integration this 2015 and are pre- ment in the respective area”. turity? Unfortunately, the writers think unprepared for the coming ASEAN paring for it, some questions students that the Philippines are is not yet ready Integration. This is because most are should have are: Why are the initial The pillars’ vision and goals will help for the following reasons: still unaware of this project and the steps of the integration not felt? Are we them move towards the ASEAN Vision lack of efforts in fulfilling this project. even ready for the integration? Should 2020. Firstly, APSC aims on creating Firstly, there is a lack of awareness in Students like us could not feel and ap- we get ourselves ready for it? Do we “a concert of Southeast Asian nations, the Philippines about the integration. preciate the impact of the ASEAN Inte- even understand what ASEAN Integra- outward looking, living in peace, sta- Local media was not able to emphasize gration because only a few of us know tion is about? bility and prosperity”. The APSC the gravity of this project for Filipinos about it. Consequently, students are council pictures this “concert of South- and show the people the project’s rele- clueless about the cost and benefits of east Asian nations” as an aid to ensure vance. It might have been broadcasted the integration. Hence, the multicultur- that each citizen from ASEAN “lives a few times before but further updates al effect on local companies as well as “The ASEAN in peace with one another and with the were not broadcasted. Given this, only other matters regarding the integration world at large in a just, democratic and a small bracket of Filipinos are aware is almost unnoticed not being prepared Integration harmonious environment.” and prepared for 2015’s integration. for. gave Philippine Next, AEC envisions ASEAN to be Second, according to some sources, Upon knowing this, the writers think businesses both “bounded together in partnership in there is a “lack of infrastructure, cost that it would be very interesting to dynamic development”. Their aim is of logistics, and transportation system” know how we will manage our way excitement and to have a free movement of goods, ser- in the country. This was said by PC- through the integration. And with the worry.” vices, investment, skilled labour, and CI’s chairman Donald Lees in Business limited preparation time at hand, the free flow of capital”. Mirror. The aforementioned infrastruc- writers recommend students to watch tures are vital in encouraging more free how the events will transpire and know movement of goods. The underdevel- how we will be competitive by the time opment of these fundamentals implies we reach 2015. that there is little effort in achieving s6 SCHOOL OF COMMUNICATION

Adobong Pusit: The Identity Crisis of the Asean Brand Mikey Ramos

Pusit na ginisa sa bawang at inihaw sa uling is one of my favorite integration, it is important to understand what is it in for us. Filipino Delicacies; more famously known as “Adobong Pusit”. Thinking like a conservative nationalist, what would be the point I love its taste, its texture, and its authenticity as a Filipino dish. of being engaged in a global community when our countrymen But most of all, it is a delicacy that reminds me of having dinner would suffer? with my family overlooking the coastline while watching the sun down. Those were the days when portions of Manila Bay did not Names like Frederich Von Hayek and Meynard Keynes, notable smell like a trash bin. economists, are unimportant names to remember if their ideas would not affect the way we live. Ideas like free market capitalism But in my mind, I don’t really know what made me love it in the and theories on government spending would not mean anything if first place. Was it the memory behind it or was it really the dish? it will not lead to putting food on our tables, providing education It is actually a question that is very interesting to ponder on; to everyone, and attaining a better standard of living. whenever we keep the things that are important to us, was it because of its function, the idea it represents or the sentiment it ASEAN integration does not mean anything. preserves? Whichever it is, I think the most important thing to keep in mind is that it is something we integrate in our life. The The big distortion real function of things lies in the way we use it and how it affects us personally. Distortion: perhaps this is the biggest problem ASEAN integration face in the Philippines when it comes to its idea Pusit for breakfast and implementation. Many people may be looking at a too simplistic view because they are more concerned in the present When I was tasked to write an article about ASEAN integration than tomorrow. And upon hearing the consequences of what the in an IMC perspective, the first question that came to mind is that, integration may bring, like the increase of competition from other “Why would people care about it?” Would the promise of better countries -- which is theoretically good in uplifting quality and job opportunities, economic benefits like allowance increase, or service -- and the probable closure of uncompetitive small and the increased possibility of helping college students purchase the medium businesses, there is a sense of fear than a sense of hope. latest gadgets be enough? How about the chance to place food on The whole concept, idea, and identity of ASEAN integration is the tables of struggling families? endangered in being compressed to a simplistic view such as hoping that prices would be more affordable that would allow me ASEAN integration, at first glance, is nothing but a promise to enjoy adobong pusit na ginisa sa bawang. from politicians who are campaigning during elections. Grand, ASEAN integration will lose its identity if it is too simplified. hopeful, and visionary, but in the end remains a dream. While I was served adobong pusit na ginisa sa bawang for breakfast An IMC prescription in Lian, Batangas while doing an immersion with a fisherman’s family, I came to wonder if ASEAN integration would yield in The very first thing than an IMC student would think about is giving me my favorite delicacy at a cheaper price-- Because the “Brand!”. Branding in all of its complexity, simply mean to put price of pusit per kilo in the area was 60 pesos per kilo while in an idea and an identity to a subject, such as products and services. Manila it is 200 pesos per kilo. Or would it even yield to give this A simple product can be transformed into a walking symbol by family an opportunity to get their children to go to college? simply putting a brand on it. Put an Apple Logo on a t-shirt and it will make the person who will wear it feel creative. But behind Does ASEAN integration promise to make our lives better? the product, it’s simply a cotton t-shirt that may be bought in Divisoria for 150 pesos or less. In summary, a Brand is a mental Enjoying simple pleasures shortcut and a representative of certain ideas. “Para sa akin, ang mahalaga ay mairaos ko ang aking pamilya sa At first glance, ASEAN integration is going through an identity gutom.” This was the sentiment of the father of the family whom crisis. Many people do not know what it truly means aside from I spent time with in Lian, Batangas. the facts that it would bring more competition, more foreigners in our country, and more calendar shifts from universities as an What would be the point of taking interest and even supporting effort to sync with the ASEAN calendar. the development of ASEAN integration if it does not improve our lives? There are two ways to make the ASEAN brand strong. Either position it to the business sector or position it to the larger Maybe before even discussing the complexities of ASEAN population which are in the lower middle class to being poor. The SCHOOL OF COMMUNICATION s7

advantage of focusing on the business sector is that it has the means and capacity to influence society and workers. In Positioning and branding is short, they have the money. On the other hand, the advantage of focusing on the larger population is that workers would merely a persuasion tool to be able to understand why certain sacrifices and changes should be made. It would make change easier and would draw people to experience the have less restriction. actual product. In this case, it’s to give The government should be clear in explaining the benefits and consequences of the integration; and it is usually ASEAN integration a shot.” hard because there are a lot of factors that may lead to its misinterpretation. A poorly crafted message may lead to the possibility of ASEAN losing its meaning. Adobong Pusit vs. ASEAN integration The power of stories It is a common habit for some to oversimplify things because it is too tedious to understand complex ideologies. There All things have stories. It is stories which make experiences should be a right balance of simplicity and complexity. relatable and reachable to many people. So the next It must be simple enough to be appreciated, but complex step would be crafting the message and story of ASEAN enough to remind us of certain social responsibilities. integration. Many love Coca Cola Commercials because of its focus on humanistic values and the clear ideology that It is also true that necessity is more important than wants, coke supports. But behind this well crafted story is just that makes the fisherman’s point of view valid in focusing another way of saying: buy soda. more on placing food on the table. He would not care about Stories present the functional aspects and the emotional anything if it does not meet his needs. In IMC, it is called sentiments of the viewers. This allows them to go through a parity and difference. process which is called consumer decision making process wherein the viewer would assess if it is a product or idea that Parity in summary is looking what is common among the is worth pursuing or consuming. different brands and ideas. It is usually focused in solving the basic problem that a consumer is facing. Parity makes sure Interaction and feedback that the root problem of the person is solved even if it means choosing among different examples or brands. For example, The most important lesson that IMC teaches is the strong the common problem that Summit, Absolute, Wilkins and emphasis on interaction and feedback. San Pellegrino solve is to provide drinking water to people. We hate it so much when our Internet fluctuates and looses On the other hand, difference is what makes a brand or an connection in the middle of downloading the latest series of idea different after solving the basic problem. People may ‘How I Met Your Mother’ or ‘Game of Thrones’. This would choose San Pellegrino because it shows social class, while lead us to call our Internet provider for technical support. some may drink Summit because it is the cheapest among But to our disappointment, we are usually answered by a the choices. representative who doesn’t work directly for tech support. He would then give advice that seldom works. In the end Through the decades, many ideas had promised freedom of the call, the representative would usually tell us that and better standard of living to people. It is the goal of the problem would be forwarded to the technical team and communism, democracy, free markets and government they will call you or go to your house. This usually takes controlled economies. All ideas, in parity, choose to solve weeks! In the end, the latest episode would no longer be the the basic issue of poverty. latest since the Internet provider will not be able to provide Internet access, which is paid for, for a week. But what makes ASEAN integration different from other ideas? Well for one, ASEAN integration is a package of Feedbacks and interaction is a crucial aspect because it ideas rooted from the free market and democratic ideals. allows the consumer to understand the product more. Also it allows the company to improve and develop base For ASEAN integration to work and be accepted, the on the recommendation and critiques of its consumers and government must put emphasis on how it will directly followers. solve society’s problems and how it will affect our lives. Its message or identity may not be necessarily presented from As for ASEAN integration, the government is the company the complete views of Friedrich Von Hayek and Milton and the citizens are its consumers and followers. The Freidman because it would take an educated person to government must listen to the people’s needs and wants and understand its complexities. transform the idea of integration that would highlight the needs of the people. The government must simply focus on how ASEAN integration would work. For now, the ideas behind the While ASEAN integration is more complex than a story ASEAN integration and its ideals still remain greatly generated out of positioning, the whole idea of ASEAN misunderstood. integration is not confined to it. s8 CAS HUMANITIES

Finding Strength Grasping in Culture the Intangible Miggy Marasigan

(From a student’s point of view—this is just something I want to that promote culture and tradition many also visit the old Churches of propose, that I write based on observation; more of an opinion/features are also being promoted by the the Philippines? They are not mere- article, not strictly an academic one.) ASCC as a way of preserving cul- ly religious, but also beautiful and tural heritage, but those in the oc- historically rich. The lack of tour- In relation to the Human- joins because the ASCC promotes cupations themselves, like weav- ism of the Churches may be a result ities, an interesting angle from things that she doesn’t, but should, ers, are leaving their jobs because of an increasing secularism, which which to handle the ASEAN Inte- which is precisely her culture. they’re not earning from them. And may be the fruit of colonial mental- gration would be from one of its they’re not earning in the first place ity and a sign of a diversion from pillars: the ASEAN Socio-Cultural The Filipino people have because barely anyone bothers to what is truly Filipino. Community (ASCC). This pillar’s to further find and develop their touch the items they make. In relation to the colonial goal is basically to foster unity own culture. Much of what is cul- If the Filipino culture is mentality, another problem is the amongst the member-states of the turally present today, particularly found and developed, to be appre- attitude of many people towards lo- ASEAN by having a regional iden- with the youth, have leanings to- ciated by all sectors of Philippine cal products. The ASCC is already tity. In the blueprint of this pillar wards cultures of foreign countries, society, the next step is to open up, promoting the commercialization there are moves to initiate more particularly with the West; this is and share the Filipino culture to the of local products into regional and interactions amongst the states, to not bad, but it becomes dangerous other member-states. That first step international markets—it is not such an extent that the people are when it begins to undermine local is essential before the second is pur- only something that is very good the drivers of and those driven by traditions. The ASCC takes part in sued. Just imagine this: if Filipinos for our economy, but also for the the ASEAN community. fixing such a problem by promoting the protection of each member begin to have more tourist interac- promotion of culture. The bias for But while the ASCC prom- state through various means, which tions and visits to other ASEAN foreign products is killing such a ises many benefits for the Philip- includes laws. countries, all the while possessing promotion; a change in attitude is pines, which are already known by a culture that hasn’t been properly then needed. many, such as economic growth, Along with that, part of the identified and formed, then con- When the other mem- poverty alleviation, and the protec- ASCC framework involves moves stant mingling with the cultures of ber-states study the Philippines in tion of human rights, there is some- to help member states become more other states will lead to confusion the ASEAN curriculum, therefore, thing that Filipinos may undermine, capable in promoting, managing, and loss of identity. The lack of a they must be exposed to a culture although it is actually very import- and preserving cultural heritage. sense of culture makes up a weak that is solid and true. ant: their culture. These basically make the way eas- foundation. ier in the process of developing the The promotion of region- While culture can’t be eaten Filipino culture, the promotion, The Philippines must there- al identity must not be abandoned, nor worn as a basic necessity, it still management, and preservation of fore open up with strong foundations though. Filipino students must also must be given importance, as it is which seems to lack. This can easily and engage in cultural dialogues. A engage themselves in ASEAN ac- one of the foundations of a nation. be seen in the museums; some have part in the ASCC blueprint men- tivities, and know the cultural iden- A rich culture gives a group of peo- very nice works and artifacts, but tions the promotion of interfaith di- tities of other member-states. All ple a stronger identity, which conse- the whole place is not well main- alogue; this is good because, as the the while, they must not forget to quently leads to a stronger unity, as tained. On the other hand, there are Filipino culture is deeply Catholic, strive in strengthening their own: something common amongst men is very clean museums with huge col- it demands openness to all peoples. Filipino students into the arts, in shared. In addition, culture is very lections that don’t attract many peo- Different religions and cultures in- particular, should use their creativ- enriching, so long as its contents re- ple since those who aren’t interest- teracting with each other comple- ity to promote their identity. In this main humane. ed in culture and history don’t even ment each other; what one lacks, consider going to museums at all. the other provides. way, the ASEAN will achieve true With such benefits of cul- solidarity. ture, therefore, the Philippines can’t The loss of the sense of the Interfaith dialogue also The lack of a join the ASCC just to contribute importance of culture has led peo- touches the area of tourism. If so sense of culture material goods and receive material ple to abandon it, leading to merely many people visit the Buddhist makes up a weak benefits from other states; she also practical mentalities. Occupations temples of Thailand, why can’t foundation.” CAS HUMANITIES s9

Grasping the Intangible Fenton Abad

he goal of achieving an world characterized by the culture ize the need to foster the intangi- That these, among other tools of ASEAN community by of mass media and a feeling of “bor- ble values that truly fuel the spirit the media, are the most powerful 2015 is highly unlikely, derlessness” and interconnected- of community. These intangibles channels for education and cultural simply because the fo- ness – thanks to the internet in par- may be fostered by also realizing indoctrination is a fact that should Tcus has overwhelmingly been on ticular – something ironic that can that while today’s media culture is not be taken lightly. Unlike formal what may be known as the “sys- be observed is that there are fewer admittedly past the time of dramat- institutions, products of the media temic interaction” of states, where- opportunities for nations – especial- ic acts which result in an increased culture do not need to be didactic in different nation-states interact ly those which aren’t classified as sense of nationalism, what it can do or preachy – and they shouldn’t be based mostly on national interests, “First World countries” – to grow is remind nations of their history if they would like to achieve the matters of policy, and other formal in any sort of communal spirit, than and accomplishments if they now greatest effect. activities, rather than having the fo- there were before the coming of the want to foster regionalism. In this cus be on those intangibles that had technology that brought the world case, the media is able to, for exam- Considering this, what else would brought individual nations together together. With regard to Southeast ple, make known historical figures be a more perfect way to relay the in the first place. And how can we Asia, countries in this region have that have had an impact on people “intangibles” of the community blame those in charge of bringing already gone through years and from not only one, but numerous spirit than through the subtle, yet these Southeast Asian cultures to- years of having to come together Southeast Asian countries: consider effective powers of film and televi- gether? While values are at the core to stand against powerful conquer- Siam’s King Chulalongkorn, whose sion? Even knowing this, we can- of the community spirit, the work of ors and oppressors, as well as for- skill in foreign relations allowed for not possibly hope for a true ASEAN international relations does not hap- mulating of their various traditions. peaceful associations with colonial community by 2015, but then again, pen to be one which runs on such Those times were ripe for massive powers and, in turn, made possible since the more effective route has intangibles, hence the feeling of cultural impacts. But today, could the continued independence of his not yet taken off, we must resign loss that may be experienced when these nations really be given any own country. Such a unique feat ourselves to the fact that we’ve trying to tie existing communities more reason to feel the need to fur- makes the Thai king a special figure barely begun to take lasting steps together. ther evolve their community spirit in Southeast Asian history; one that towards regionalism. As well as re- – especially by some modern insti- calls to be recognized and regarded alizing this, to achieve regionalism Just think: these are communities tution like ASEAN? as an example to emulate by all the we must also remember that, just as that have achieved their national nations that make it up. it was with fostering nationalism, identities as we know them today I feel that the solution would be to we’re going to need a lot of time. only through centuries of domestic take all of this into account, steer Perhaps the best way the media conflicts and other types of cultur- away from simply focusing on can revitalize Southeast Asian his- al developments. In a 21st century “systemic interaction”, and real- tory is through film and television.

I feel that the solution would be to take all of this into account and steer away from simply focusing on “systemic interaction” and realize the need to foster the intangible values that truly fuel the spirit of community. s10 INSTITUTE OF POLITICAL ECONOMY Securing the ASEAN Vision Albertine Din Marzzy Trimpe

What happens when the ASEAN community. The political-security During its foundation in 1967, the Community materializes? Proba- pillar, which is one of the three pil- context which served as a breeding bly, we wake up on a day in 2015 lars of the ASEAN Community, is ground for ASEAN was filled with and begin to observe the influx of in the simplest sense the insurance insecurity: the world then was just people: some that look a lot like us; of conflict management and collec- 22 years after the closure of the Sec- some that look like they speak our tive action in the ASEAN region. ond World War; the Vietnam War language. But then we realize that Underlying these are a number of was still at hand; Singapore has just they are “not us”, yet they seem to issues covering climate change, been separated from (or kicked out be “one with us”. And then we real- counter-terrorism, disaster man- of) Malaysia; and there were border ize that it actually is happening and agement, pandemics, food securi- skirmishes between countries. This we ask ourselves if something good ty, drug and human trafficking, and context necessitated an insurance of can come from this community that many others. Guided by the ASE- the political commitment of coun- we only barely know, and are still AN Political-Security Community tries to not engage in hot war. After trying to understand. (APSC) Blueprint, the objective for more than four decades, however, member countries is to be commit- the relevance of such configuration We only have come to know of it ted to forming a peaceful, democrat- is being challenged. very recently. Among the many ic, and harmonious environment. Filipinos, it is possible that only a This entails respect for democracy, few of us are aware, even just by the rule of law, good governance, its name. As citizens in the most and protection of human rights and ... there is no denying that ordinary and simplest sense, and as freedoms. ASEAN members are genuine “Unitas” can be the students who are just learning (and therefore called to look out for each possibly learning more) about it, we other in light of the continuously only way to spell success to the are but faced with the problem of dynamic world at large while not trying to make the ‘abstract’ more interfering with each one’s internal ASEAN Vision. And this unity starts concrete and more real to our sens- affairs. es. with knowing our neighbors and the What makes this quite striking is One of the more apparent prob- the very belief that such problems ASEAN community as a whole.” lems with an abstract idea such can be “managed” - if not “solved” - as the ASEAN Community is the through an ASPC. This indeed is an anxiety that though one can define ambitious vision alongside the very APSC, A Work In Progress? in economic terms what the flow fact that ASEAN member countries of goods will be and which indus- themselves face internal hurdles, tries may die, one can never be too leaving lesser concern for their “ex- The development of a regional countries have varying priorities sure of how it can impact us in the ternal” environment. This poses a community with freer flow of labor, including the highest respects for most basic sense -- such as our way challenge towards an ASPC amidst zero tariff rates, more opportunities the monarchies, for example. Some of living. More importantly, with countries that have yet to define and for scholarly, cultural and techno- countries or peoples may empha- the emergence of various political articulate their interests, concerns, logical exchange, and a shared or size the ideals of democracy more, challenges, how can one actually values, and norms. This indeed unified concern for a regional com- while some pursue economic de- deal with national sovereignty on seems to be a handful, but not to be mon good, including regional peace velopment at any cost. At any rate, one hand and collective regional re- discounted, especially in relation and prosperity, seems like a bene- while economic terms might prove sponsibility on the other, especially to the processes involved for insti- ficial position for a group of small easy to lay down, the harmonization in a region which hosts various po- tutional and normative change on countries in this highly globaliz- of ideologies and policies might re- litical systems and ideals? which the “ASEAN Way” seeks its ing world in which the richer and quire more time and deeper rela- ground. The question is if this prin- stronger countries matter. In terms tions. In the realization of an ASEAN ciple is still relevant. At the very of attaining the political-security Regional cooperation entails a stra- Community, one of the goals set is least, what needs to be considered community, what are the prospects tegic thrust that evokes conflict for all member countries to evolve is what these “ASEAN norms” are. into a cohesive political-security of the Blueprint translating into re- resolution. Case in point is that al- ality? though the region has not had any One of the striking objectives of major “war”, political-security dis- APSC is that it seeks to promote putes between ASEAN member political development, adhering to countries have arisen and have, to the principles of democracy, rule a certain extent, contributed to ex- of law and good governance, and isting tensions between them: in promoting human rights and fun- the Deep South of Thailand and damental freedoms. However, it is in Myanmar; bilateral territorial a known fact that ASEAN members conflicts like the Cambodian-Thai have adopted different government border temple, and Sabah; and mul- systems and political cultures, tra- tilateral conflicts like the South ditions, ideologies, legal systems, China Sea dispute. Despite these and levels of economic and politi- histories, the member-states have cal development. For instance, the expressed intent towards solving government systems range from so- any dispute through peaceful and cialist to democratic governments. amicable means. This is manifest- Member-states also include consti- ed through dialogue opportunities tutional and ceremonial monarchies by the ASEAN Regional Forum and republics. In other words, these (ARF), East Asia Summit (EAS), INSTITUTE OF POLITICAL ECONOMY INSTITUTE OF POLITICAL ECONOMY s11

and ASEAN Defense Ministers to consider concretely defining its community depends on civil soci- attention to how this security co- Meeting (ADMM), among others. common policy towards political ety. Whatever the ASEAN does is a operation will develop - and prob- and security cooperation. reflection of what it means for the ably addressing non-traditional This suggests the members’ mutu- peoples of the region. This would security threats as a ‘better’ move al trust and confidence-building in If there is one thing that underlies fulfill the requirements for a “peo- to bring the member countries clos- their capabilities to lay out issues the forming of a political-security ple-oriented” community as envi- er. Although the “unity in diver- on the negotiation table. Very much community, it would be mutual sioned by the ASEAN Blueprint. sity” seems to be a very tempting poignant in this endeavor is for sensitivity in strengthening the so- response to the questions posted, greater understanding of defense called building-up process. As the National sovereignty and regional there is no denying that genuine and security challenges and a push ASEAN region configures itself in stability face a balancing act, and “Unitas” can be the only way to for transparency and openness. Yet the binding of shared norms and this has yet to be cultivated by all spell success to the ASEAN Vision. intricate in this interaction is how values characterized by dialogue ASEAN governments. The constant And this unity starts with know- the individual countries perceive directed to the level of leaders and challenge being faced by the ASE- ing our neighbors and the ASEAN security and strengthen their own officials, the motive seems to be AN is matching its rhetoric with its community as a whole. defense policies. There does not towards the “survival” of the ASE- achievements. It will indeed take a seem to be any notion that the in- AN. Yet, what is still weak is the long time before the APSC actually The challenge is upon us as we try dividual countries see each other engagement of civil society within becomes concrete as ASEAN also to face this reality: we wait as ASE- as a “threat” in part to the fostering the workings of the ASEAN. If hu- cooperates with other big powers AN “watchers”. Hopefully, it is not of the “ASEAN Way”. Neverthe- man security is to be enhanced, the within the Asia-Pacific region and too late to act. less, the ASEAN region may have instrumental function of a secure beyond. This means paying closer

PH Higher Educational Institutions Must Step up for ASEAN 2015

Ron Dangcalan

Glocal students. That’s the term Dr. ment pointing to some of the ma- of the Philippines . The synchro- just in the economic but in the so- Rahul Choudara used to refer to jor hurdles for the competitiveness nization of the academic calendar cial, political and cultural contexts students who have global perspec- of Philippine HEIs. Chief among with other ASEAN countries is as well. tives but who chose to stay at home which is the lack of research in also being considered by the coun- for education. Philippine universities compared try’s major universities. Doing so That being said, the regional inte- to its counterparts in the region. would increase faculty and student gration calls for the improvement “The fast growing Southeast Another one is the lack of interna- mobility in the region. This might of Philippine Higher Education. It Asian region is leading that trend,” tional faculty. These problems are help encourage more international is one way to ensure that the Fili- writes Dr. Christina Yan Zhang at reflected in the sluggish perfor- faculty and students to Philippine pino people would benefit from the Quacquarelli Symonds (QS), a ma- mance of Philippine universities in universities. regional and global economy. jor firm that ranks higher -educa the regional ranking. In the 2013 tional institutions (HEIs) through- QS ranking of Southeast Asian There is also a need to improve “Integration out the world. It is not surprising universities, the University of the Southeast Asian studies education as the Southeast Asian region is lo- Philippines-Diliman was the only in the country. Integration requires requires Filipi- cated at the epicenter of the global one from the country to enter the Filipino students to be knowledge- no students to economy, the Asia-Pacific region. top 10. able of the culture and the languag- Competition has been increas- es of their Southeast Asian neigh- be knowledgeable of the ing and to level the playing field, To improve the competitiveness of bors if they are to be competitive. culture and the languages ASEAN nations have to step up the Philippine HEIs, Rappler posted The University of Asia and the quality of their higher education. an interesting article last year en- Pacific (UA&P) is one step ahead of their Southeast Asian titled ‘8 ways PH higher education than other HEIs in the Philippines. neighbors if they are to be Universities and colleges play an can prepare for ASEAN 2015’. UA&P students are required to take important role in ensuring that the One notable suggestion is to in- Southeast Asian studies as part of competitive.” country’s potential workforce has crease collaboration in research the Asia-Pacific Studies subjects in the necessary skill sets to compete and extension with other ASE- the university. It is part of UA&P’s in the globalized economy. With AN universities. By establishing holistic education as it allows them the ASEAN Economic Integration stronger ties in with other regional to have a regional perspectives not in 2015, regional competition in- universities, Philippine HEIs can creases. That is why the prepara- develop a strong tradition in re- tion in the country’s higher educa- search. Funding, though, is anoth- tion is crucial. And for many in the er important factor according to Fr. Philippines, the question is wheth- Joel Tabora, S.J., a trustee of the er Philippine higher educational in- Catholic Educational Association stitutions are ready.

The QS provides some important observations. It released a state- s12 SCHOOL OF EDUCATION

A Chance in ASEAN Integration

Grant Lawrence Garcia

he upcoming Association of TSoutheast Asian Nations (ASE- rent workforce within the interna- ASEAN University Network. This The negative effects AN) 2015 Integration will break tional and domestic companies in is quite exciting because the dissi- should be seen as down country borders to further en- the country. As a result, talent man- pation of knowledge will increase greatly since there will be less hin- challenges rather than hance the competitiveness of busi- agement and the race for acquiring as hindrances for develop- nesses as a cohesive ASEAN region the right talents will highly increase drance of going to other ASEAN in keeping up with the current inter- in tenacity and difficulty due to the universities wherein both academic ment.” national market. One of the key as- influx of foreign ASEAN talents professionals and students will be pects for this integration to achieve (along with the mix of present lo- more motivated to go to other ed- AN country members; each mem- its goals by the year 2020 (Declara- cal talents or skilled workers) – this ucational facilities. So the impact ber will become more visible and tion of ASEAN Concord II, 2003) is because of the larger workforce of talent management of this second important to international investors lies with the skill levels of work- market and diversity. Therefore, point in the Philippines is that the in the global market, especially if ers and their development. Hence, companies within the Philippines diversity management competen- we are seen as one larger regional with the context of the free flow must strive to train their people to cies of the people in the academe market - or a united ASEAN mar- of services and free flow of skilled develop the human capital of their will increase, and that the quality of ket - particularly with the help of labor stated as parts of the goals of workforce so as to be on par with education and talent development the ASEAN Free Trade Agreement. the ASEAN Economic Community the future incoming ASEAN work- will improve due to the high proba- In addition, the ASEAN Institute of Blueprint (2007), the ASEAN 2015 force. bility of more foreign professionals, Strategic and International Studies Integration will have a great impact which in turn would create a higher is also another network of educa- in the aspect of talent management The second important point is that and more diverse set of talents in tion that is involved in the encour- in the Philippines. Based on what I there would be a synchronization of the future. agement of cooperation and coordi- standards in education and training nation of activities and promotions have read from different sources re- The third important point is that garding this, I have arrived at three as part of the facilitation of the core regarding policy-oriented studies element of the free flow of skilled each ASEAN member country will on strategic and international is- important points that are related to have its research capabilities en- talent management. labor. This is very positive in the sues. field of learning both in the aca- hanced with regards to key concepts The first important point is that there deme and in the workplace, where- of labor, such as skills promotion, In conclusion The ASEAN 2015 would be free flow of skilled labor in the foundation of specialization job placements, and the developing Integration will have a lot of posi- and free flow of services through- and talent formation, specifically labor market information networks tive effects towards the talent man- out the members of the ASEAN tertiary education, is strengthened among the ASEAN Community. agement of the Philippines due to Community (Achieving the ASE- and enhanced. And according to the This has a very direct interaction the policies and networks involved AN Economic Community, 2012) ASEAN Qualifications Reference with the talent management in the for the implementation of the ASE- because of the better facilitation of Framework, education and train- Philippines. The overall capacity of AN 2015 Integration. visas and employment prospects for ing of both formal and non-formal the workforce in our country will be learning sectors will be addressed greatly developed due to the focus In addition The negative effects ASEAN professionals and laborers. should be seen as challenges rather This is both a great increase in the in the promotion of lifelong learn- of the research regarding the labor ing. Vital competencies such as force. The development of core than as hindrances for development. potential opportunity and difficulty We should, as frequently and as that the Philippine workforce will cognitive competence, or the use of competencies and qualifications concepts and informal tacit knowl- for the workplace and also the im- soon as possible, invest more in our face starting in 2015. It is apparently training programs for our own local beneficial to Filipino talents, which edge; functional competence, or the provement of trainers’ skills in the know-how; and personal compe- service sectors will be given more talents to be able to competitively are interested in working abroad, to participate in the incoming changes easily go to other ASEAN countries tence, or the knowledge of how to attention, thus more progress will adapt to situations, are part of the occur for the talent management in in the near future. Also, the com- so as to search for better job offers panies and universities in the Phil- or openings that are more suitable learning outcomes. Also, the trans- the country amidst the increasing ferring and/or mobility of profes- international ASEAN workforce. ippines should research and teach to their preferences and/or present more on the economic and financial work competencies. sionals between different schools of Regional cooperation will also be different countries will be improved enhanced because of the challenge policies of other ASEAN nations On the other hand, the availabili- in which, in doing so, will affect the posed to our country to be better for them to be better equipped, es- ty and viability of jobs here in the diversity and quality of education of known within the ASEAN commu- pecially those who are planning to Philippines becomes very competi- the ASEAN universities involved, nity. All of these things will push work abroad and give more focus tive due to the easy access of other particularly the participating uni- forward the development of talent on the human capital development ASEAN professionals and workers versities in the Philippines such management, not only in the Phil- of the present and future Philippine who might be better than the cur- as those that are members of the ippines, but also of the other ASE- workforce. SCHOOL OF SCIENCES & ENGINEERING s13

HomeComing Photo credit to Mari David, Vicboy Vera, and Garth Pazziuagan of MMC. SPECIAL FEATURES

The Bosun would like to congratulate the following teams and people for winning in the 44th season of the Women’s National Collegiate Athletic Association (WNCAA):

BADMINTON TABLE TENNIS Varsity Women Women’s Division Champion: Philippine Women’s University Champion: Miriam College 1st Runner-Up: University of Asia and the Pacific 1st Runner-up: Assumption College 2nd Runner-Up: St. Scholastica’s College 2nd Runner-up: St. Scholastica’s College MVP: Teirrah Opinion of Miriam College SWIMMING Employee’s League Champion: Assumption College San Lorenzo 1st Runner-Up: St. Scholastica’s College Champion: St. Scholastica’s College 2nd Runner-Up: Miriam College 1st Runner-Up: Miriam College 2nd Runner-Up: Philippine Women’s University FUTSAL MVP: Moises Nalumen – St. Scholastica’s College Womens’s Colleges Sports Association BASKETBALL (WCSA) Women’s Division Champion: Philippine Women’s University Champion: Enderun College Inc. 1st Runner-Up: Miriam College CHEERLEADING 2nd Runner-Up: Assumption College 3rd Runner-Up: University of Asia and the Pacific WCSA Cheer Dance Champion: Miriam College WCSA Futsal Mythical Team 1st Runner-Up: University of Asia and the Pacific Joanne Vidallo of Assumption College 2nd Runner-Up: St. Scholastica’s College Angela Bagadiong of University of Asia and the Pacific Midget’s Cheer Dance Nicole Bito of Miriam College Champion: St. Pedro Poveda College Cristel Seed of Enderun College Inc. 1st Runner-Up: Miriam College Kim Wolf of Enderun College Inc. 2nd Runner-Up: De La Salle Zobel MVP: Kim Wolf of Enderun College Inc. Junior’s Cheerleading Champion: St. Paul College Pasig VOLLEYBALL 1st Runner-Up: Assumption College San Lorenzo 2nd Runner-Up: Miriam College WCSA San Beda College - Alabang Seniors’ Cheerleading Champion: University of Asia and the Pacific 1st Runner-Up: St. Scholastica’s College 2nd Runner-Up: Miriam College Data lifted from the Official 44th WNCAA website

Truly Outstanding: Economics Students Triumph in TOES awards

We would like to extend our big congratulations to Ivy Suniga and Marcella Karaan for ranking 2nd and 3rd respectively in the annual search for the Ten Outstanding Economics Students by the Junior Philippine Economics Society (JPES), the junior arm of the Philippine Economics Society. Based on both of their academic performances, leadership roles, and contributions to the school and local community, Suniga and Karaan were nominated by UA&P’s School of Economics to undergo a screening by the JPES national board. Both qualified to be part of the top ten and were given a chance to participate in the extemporaneous speech segment of the search held last April 5 at the Annual Excellence Night in Intramuros. Each finalist had to compose an answer to the question: “What do you think is the best job generation strategy for the short-term of the Aquino administration?” Suniga and Karaan placed among the students of De La Salle University. s15

Outstanding Dragons Blazed in UNITAS awards 2014; Lumicao, Firestarters, & CATALYST seize major honors

Mark Bautista

The knit and grit paid off. Everyone was all smiles for Business One of them is Integrated Marketing Year after bringing honor to our uni- Economics Association President Gil- Communications (IMC) student, An- versity after bringing back the coveted With numerous spotlights beaming leane Julia Altuna as she won this year’s thony Lumicao, who bagged the pres- championship trophy from the 44th down on the platform of the LSG au- Organization President of the Year for tigious UNITAS Excellence Award for WNCAA cheerleading competition. ditorium, further enhanced with the leading their organization’s successful this year. iconic blend of black and a splash of projects in the last school year. The team also garnered awards in the powdered gold, the stage had never Lumicao, who is also the president of individual category. Firestarters Coach been brighter. It was no ordinary night Meanwhile, History Professor and Youth United for the Philippines or Mr Alejandro Mendelebar received for some of our fellow dragons. It was SABIO Moderator, Ms. Mary Josefti YUP, was voted among his fellow lead- this year’s the Coach of the Year award, a night filled with excellence and pas- Nito, took home this year’s Organiza- ers as one who embodies excellence while Team Captain France Justine sion. tion Moderator of the Year for leading not just in his organization, but also in Arugay won the Dragon of the Year the University’s Scholar organization. his academic standing. The award rec- Award. Marking its third year with more covet- One notable project of the organization ognizes his excellence and hard work ed titles to be won, the UNITAS awards is the SABIO-BIGGKAS Isip Math, Sci- to balance all aspects of his UA&P life Lastly, the Dragon’s Roar Award was 2014 continue to recognize well de- ence and English Tutorials which won consistently. given to the Media Management Com- served dragons and organizations who the Outreach Program of the Year; the mittee for creating a significant contri- not only brought honor to our school, consistent winner ever since the annual CATALYST of UA&P got their hands bution to the UA&P community, end- but also embodied what UA&P is all awarding started. full and proved that they are one of the ing the night with a strong bang. about: a pursuit for holistic excellence. leading organizations in the university The Communitas needed to use both as they picked up where they left off The ceremony also marked the transi- Witnessing the event was already an hands this night to carry their two last year. They bagged the award for the tion of the newly elected USG officers outright one-of-a-kind experience, but trophies after winning this year’s Pro- Organization of the Year for the second as they finally took their oath of office some were fortunate to even go a step motional Campaign of the Year and time in a row. They also won the award up front of the UA&P crowd. The in- further by marching on stage as their Project of the Year for the academic for Project of the Year for the civics cat- coming USG officers include Jefferson name got called to receive their hard category because of their annual epic egory for the impact they made with Pineda of the School of Economics, earned medals amidst the crowd’s ap- saga of the Pecha Kucha Battle. Real Love Revolution 2013. Renz Ayongao of the School of Law and preciation. Governance, Roald Lanto of the School REVERB continued to pitch the right The organization also bagged awards of Science and Engineering, Abbas Vil- It was memorable moment for Ma- note after winning this year’s Project of for the individual category, specifically lalon of the College of Arts and Scienc- ria Angelina Victoria Pantaleon of the the Year for the arts category with their for outgoing CATALYST heads Andrea es, and Josef Maximillian Valdez of the Junior Marketing Communications, remarkable project UNITED: Helping Mystica Vicente and Patrick Oliver Lim School of Education. Michaella Anne Fonesca of the Junior never stops, which used the power of who were both given distinctions for Networking Society, Erwin Canlas of music to raise awareness and help the winning the Project Head of the Year Whether it was pure talent, hard work, the Media Management Committee, victims of typhoon Yolanda. for Real Love Revolution 2013. Also, or both, these awards are a reminder Maxine Anne Arcenas of the UA&P Alexia Mariel Tan was given an award that one should always aspire to be the Merchandising Committee and Daniel- As the night went on, the Major Awards for winning the organization member best that he/she can be. No matter how la Lousie Ranile of the Project Manage- of the Night were presented to the win- of the year. big or small his/her work is, one must ment Team as they were honored with ners who proved to be the epitome of always give the best effort to accom- the Leadership Award, a distinction for the UA&P identity as they went for the For the Firestarters, it was another plish the work. For one day, the time their inspiring and excellent leadership extra mile in pursuing excellence to piece gained in their mounting trophy will come that you will have the chance after serving a year as leaders in their their respective fields. case as they won this year’s Team of the showcase your skill. The only question respective organizations. is, “Are you ready?” The following is a list of the rest of the winners: Awards for Student Involvement Service Junior Marketing Communication: Andrew Ticzon and Regina Villegas Junior Networking Society: Albertine June Din, Liza Marie Sira and Katrina Monica Cajucom Media Management Committee: Justine Lauren Puntay, Maria Louise Bianca Mercado and Bravewell Ivann Madera Peer Facilitator: Jessa Bartolaba, John Lee Tejado and Rebecca Villamor Project Management Team: Patricia Monzon, Liza Marie Sira and Javier Paulo Quinto UA&P Merchandising Committee: Kathleen Del Rosario, Louise Sunico and Jan Redmond Dela Vega Rookie of the Year for Student Involvement: Peer Facilitator: Ron Christian Decafe Junior Marketing Communication: Pauline Doncillo and Josiah David Montallan Junior Networking Society: Mary Althea Rendal UA&P Merchandising Committee: Chloie Calusag Media Management Committee: Alexander John Nunez Project Management Team: Benjamin Felix Santos Most Valuable Player Award SQUADRA: Mary Angeline Pasquit Table Tennis Women: Christel Valeen Chui Table Tennis Men’s: Antonito Miguel Ramos Volleyball Women’s: Rowela Aguillion Volleyball Men’s: Christian Edward Baguisa Futsal Women’s: Maria Jessica Lontoc