P E N G U I N G R O U P ( U S A )

new books new books for social studies course use & adoption fall 2011

• • • I’m Stephanie Smith, East Coast College Field Sales Representative You can contact me with any questions or requests at [email protected] • • • P E N G U I N G R O U P ( U S A ) new books for course use & adoption fall 2011

Current Affairs Blood Feud: The Man Who The Quest: Energy, Security, and the Blew the Whistle on One of the Remaking of the Modern World Deadliest Prescription Drugs Ever Daniel Yergin • 978-1-59420-283-4 • 816 pp The Coke Machine: The Dirty Truth Kathleen Sharp • 978-0-525-95240-4 • $27.95 • $37.95 • Sept 2011 • An overarching study of Behind the World’s Favorite Soft Drink • Sept 2011 • Hundreds of thousands of the highly complex global energy market that is Michael Blanding • 978-1-58333-435-5 • 384 patients have died from the drug Procrit, which the principal engine of world economic, global, pp • $16.00 • Sept 2011 • This investigation into a noted hematologist called “Miracle-Gro for and climactic change. Pulitzer Prize-winning the Coca-Cola Company and its international cancer” in May 2007. But thirteen years prior a author of The Prize Yergin includes case studies franchises reveals their business practices and drug rep warned his superiors at Johnson & of Hurricane Katrina, California’s 2001 rolling effects around the world, including deals with Johnson that overdoses of their and Amgen’s blackouts, and the BP oil spill to incorporate Nazis, possibly conspiring against union gene-splicing blood booster were being their lessons into a compelling narrative. • “The leaders in their bottling plants in Columbia, marketed, blatantly—and illegally. This is the Quest, by Daniel Yergin, one of the world’s and their environmental impact in Mexico and story of a blockbuster drug patent that rings up most experienced and influential authorities on India. • “Put down your soda and read The $11 billion in annual sales, an infamous global energy, may well become the definitive Coke Machine, and join the global movement attorney, and the newest member of the U.S. work on the science, history and economics of to rein in unaccountable corporations.” Supreme Court; a case that exposes our blind this most complex and important subject. This —Barbara Ehrenreich, Nickel and Dimed. faith in biotech medicine, the clandestine masterful and illuminating book on one of the operations of Big Pharma, the impotence of most vital issues of our time, one that will A Rope and a Prayer: regulators, and the collusion of congress. It’s powerfully influence international politics, A Kidnapping from Two Sides the biggest fraud case that’s been successfully economics and nations world-wide, should be David Rohde and Kristen Mulvihill kept under wraps—until now. essential reading for policy-makers every- • 978-0-14-312005-6 • 384 pp • $16.00 • Nov where.”—Dr. Henry Kissinger. • “Dan Yergin’s 2011 • Pulitzer Prize–winning reporter’s Our Time: Breaking the Silence of “Don’t The Prize was a magisterial masterpiece. Now account of his kidnapping and seven month Ask, Don’t Tell” Yergin widens his lens And takes in not just oil held captivity by the Taliban, paired with his J.D. Smith • 978-1-59420-331-2 • $24.95 • Oct but all energy sources. Anyone who wants to wife’s story of her ordeal attempting to free 2011 • Active Duty LGBT soldiers share their understand the economics or the politics of the him. • “Packed with suspense and betrayal…A stories of serving under “Don’t Ask, Don’t Tell,” 21st century should read this book.”—Law- page-turning drama of survival and escape.” revealing an intimate portrait of military life. A rence Summers, University Professor, Harvard —Time. • “This is an honest, moving, painful collection of remarkable depth and diversity in University’s Kennedy School of Government and riveting book about war, love, kidnapping, which we are reminded of the bravery and journalism, family and the war in Afghanistan. selflessness of the men and women who chose It brims with the authors’ care and integrity to serve America and defend our liberties while and it is impossible to put down.”—, their own freedom was witheld. A testimont to author of Ghost Wars and The Bin Ladens. the wrongs of the policy and a celebration of the good that endured in spite of it.

PENGUIN GROUP (USA) Political Science Instant City: Life and Death in Karachi A Decade of Hope: Steve Inskeep • 978-1-59420-315-2 • $27.95 Stories of Grief and Endurance • Oct 2011 • 288 pp • A portrait of Karachi, from 9/11 Families and Friends America the Vulnerable: Pakistan • “NPR’s Steve Inskeep takes us on a Dennis Smith with Deirdre Smith Inside the New Threat Matrix of Digital colorful journey through a sprawling, terrifying • 976-0-670-02293-9 • 256 pp • $26.95 • Sept Espionage, Crime, and Warfare city. It will interest anyone who wants to 2011 • A former NYC firefighter and author Joel Brenner • 978-1-59420-313-8 • $27.95 understand the wars the U.S. is fighting, as well of Report from Ground Zero examines the past • Oct 2011 • 352 pp • A former top-level as anyone worried about the future of Pakistan, decade in the lives of a group of first respond- National Security Agency insider explores the which may be the most important question ers and the families of those who died in the digital security landscape, its players, facing the world today. Impressively structured attack. philosophical and practical battles, and and briskly told, Instant City is the Friday Night consequences for government, business, and Lights of terrorism.”—Thomas E. Ricks, author the public • “Cybercrime, espionage, and of Fiasco and The Gamble. • “Smart, readable, warfare are among the great challenges of this and brimming with insight, Instant City is a American History century, but as Joel Brenner argues, we are deep dive into the life and history of one of the woefully ill-prepared to meet them. Drawing world’s great megacities, where business, The Pacific: Hell Was an Ocean Away on history, law, economics, common sense, and politics, crime and terrorism, ethnic and his rare experience in counterintelligence, sectarian loyalties blend into a combustible Hugh Ambrose • 978-0-451-23225-0 • 544 pp Brenner deftly describes the problems and political mix in the midst of a rich cultural • $16.00 • Sept 2011 • The official companion offers a series of very practical solutions. This tapestry that is a microcosm for Pakistan. We to the HBO miniseries on the stories of five book is both well written and convincing.” could all do well to learn more about Karachi, men who fought the key battles against Japan —Joseph Nye, Distinguished Service Professor and Steve Inskeep’s book is a wonderful place in World War II. • “Ambrose’s narrative is at the Harvard Kennedy School of Govern- to start.”—Vali Nasr, author of The Rise of convincing…shows the possibilities of readable ment. Islamic Capitalism and The Shia Revival. and complex military history.”—Dr. Allan Millett, Director, Eisenhower Center for American Studies, The National World War II Our Patchwork Nation: The New New Rules: Museum. The Surprising Truth About the A Funny Look at How Everybody But Me Washington: A Life “Real” America: The 12 Community Has Their Head Up Their Ass Ron Chernow • 978-0-14-311996-8 • 928 pp Types that Make Up Our Nation Bill Maher • 978-0-399-15841-4 • 25.95 • Nov • $20.00 • Oct 2011 • Winner of the Pulitzer Dante Chinni and James Gimpel, Ph.D. 2011 • From the bestselling author and host of Prize. With his trademark deep scholarship and • Foreword by Ray Suarez, PBS NewsHour HBO’s Real Time, Bill Maher’s savagely funny narrative panache, Chernow has produced the senior correspondent • 978-1-592-40670-8 new book of political riffs serves up a new set first authoritative single–volume history of the • $17.00 • Oct 2011 • 336 pp • A provocative of rules for preserving sanity in an insane father of our nation. • “The best, most counterargument to the blue/red divide that world. comprehensive, and most balanced single- illuminates our country’s multidimensional volume biography of Washington ever written.” political spectrum. What It Means to Be a Democrat George McGovern • 978-0-399-15822-3 —Gordon S. Wood, The New York Review Winning the War on War: • $22.95 • Dec 2011 • A call to arms by the of Books. former presidential candidate, George How the Global Effort to End George Washington: Selected Writings Armed Conflict Is Succeeding McGovern’s What it Means to Be a Democrat Introduction by Ron Chernow combines personal anecdotes and cultural Joshua Goldstein • 978-0-525-95253-4 • 978-1-59853-110-7 • $16.95 • Sept 2011 critiques to remind liberals of their ideological • $36.95 • Sept 2011 • 400 pp • Award-winning • Simultaneously with the release of a paper- compass in the current high-stakes political international affairs scholar and military back edition of his biography Washington: A climate. history expert, Goldstein takes readers on a Life, Ron Chernow presents a revealing portrait tour of blood conflict around the world to show of Washington through his own words. how wars are becoming less violent, fewer Vulture’s Picnic: In Pursuit of Petroleum Pigs, Power Pirates, and High-Finance civilians and military are being killed, fewer A Secret Gift: How One Man’s Kindness Carnivores women are being raped after battles, and fewer —and a Trove of Letters—Revealed the Greg Palast • 978-0-525-95207-7 • $26.95 armed conflicts are occurring; and the Hidden History of the Great Depression • Nov 2011 • Rabble-rouser Palast (Armed corollary, how peace–keeping activities are Ted Gup • 978-0-14-312000-1 • 384 pp • $16.00 Madhouse, The Best Democracy Money Can growing, demonstrating an international • Nov 2011 • The stories of Depression-era Buy) returns with an investigation into the impetus toward peaceful methods of reconcili- families who were saved by gifts from the linkage between the world of finance to the ation. • “Reveals the greatest untold story of the author’s generous and secretive grandfather. world of energy that blows the lid off the oil past two decades—that contrary to popular • “Unravels the knotty but fascinating story of industry’s deceptive and environmentally impressions, war has become substantially rarer an anonymous act of benevolence performed in disastrous practices. and less dangerous...This book could change an Ohio town imploding under the pressure of the understanding of policy makers, opinion the Great Depression…the author sought every leaders, and a wide readership.” remaining thread of this compelling tale.” —Steven Pinker, Professor of Psychology, —Kirkus (starred Review). Harvard, author of The Blank Slate.

PENGUIN GROUP (USA) 3 George Kennan and the Twentieth Century European & World A First-Rate Madness: John Lewis Gaddis • 978-1-59420-312-1 • 800 History Uncovering the Links Between pp • $39.95 • Nov 2011 • Yale historian Gaddis Leadership and Mental Illness (The Cold War) draws on extensive interviews Nassir Ghaemi • 978-1-594-20295-? • $27.95 | with an exclusive access to the archives of the Columbus: The Four Voyages • Aug. 2011 • Tufts University professor of eminent scholar of the Cold War to craft a Laurence Bergreen • 978-0-670-02301-1 Psychiatry. • “With brilliance and courage, biography of its troubled mastermind. • • $35.00 • Sept 2011 • From the author of Ghaemi explores the relationship of mental Gaddis’s Kennan is one of the great biographies Marco Polo and Over the Edge of the World illness to creative leadership in times of crisis. of all time, on a par with Boswell’s Johnson. It comes a biography of the great explorer and He explains with great clarity the myriad does full justice to the public career of a navigator, the first in more than twenty years meanings of mood disorder and other illnesses, uniquely revered diplomat who was also an —and the first full one in more than sixty, and and ties this analysis to compassionate historian, a gifted writer, a teacher, and a shows us the madness and genius that only historical discussions of many of the most prophet. At the same time, it sheds light on those who traveled with him could have seen. —and least—successful major leaders of the Kennan’s complex, often conflicted inner life, past two hundred years. This is a first-rate helping us understand how a visionary The Greek War of Independence: book.” —Michael Fellman, Professor Emeritus statesman who not only predicted the collapse The Struggle for Freedom of History at Simon Fraser University; author of the Soviet empire but understood why it was from Ottoman Oppression of Citizen Sherman and In the Name of God inevitable could also be prone to morbid David Brewer • 978-1-59020-691-1 • 426 pp and Country. • “Under his highly informed and pessimism, especially about his own country. • $20.00 • Sept 2011 • “Fresh and compelling… skeptical gaze, our burnished icons Gaddis knew his subject well, interviewed him unfolds with the narrative drive of an exciting —Lincoln and Sherman, Churchill and Hitler, often, and had exclusive access to a treasure historical novel.”—. Kennedy and Nixon, and others—are in for trove of diaries, letters, and poems that Kennan some serious resculpting.” —Daniel Dennett, clearly hoped would help future generations Vanished Kingdoms: Professor of Philosophy at Tufts University; understand his world and his role in shaping it. The Rise and Fall of States and Nations author of Breaking the Spell, Freedom Evolves, One of the more consequential achievements of Norman Davies • 978-0-670-02273-1 • 720 pp and Darwin’s Dangerous Idea. Kennan’s century-long life was his decision, • $40.00 • Jan 2012 • Europe’s past is littered thirty years ago, to choose Gaddis to write this with states and kingdoms that are scarcely Inside Central Asia: magisterial book.”—Strobe Talbott, President of remembered today: Aragon, Etruria, the A Political and Cultural History of the Brookings Institution • “A gripping Kingdom of the Two Burgundies, and here, Uzbekistan, Turkmenistan, Kazakhstan, biography by America’s leading scholar of an eminent historian presents an evocative Kyrgyzstan, Tajikistan, Turkey, and Iran strategy of the life of a great American account of fourteen of these kingdoms, and the Dilip Hiro • 978-1-59020-333-0 • 448 pp strategist whose farsighted views were forgotten and famous characters who lived • $20.00 • Oct 2011 • “A detailed and nuanced misinterpreted both by those who shared them through their rise, maturity, and eventual overview of the region.”—Financial Times (A as well as by those who rejected them.” disappearance. Best Book of the Year). —Zbigniew Brzezinski Civilization: The West and the Rest The Secret History of M 6: 1909-1949 The Hellhound of Wall Street: I Niall Ferguson • 978-1-59420-305-3 • 400 pp Keith Jeffery • 978-0-14-311999-9 • 832 pp How Ferdinand Pecora’s Investigation • $35.00 • Nov 2011 • Chronicling the rise • $20.00 • Authorized history of the world’s of the Great Crash Forever and fall of empires, the migrations of ideas oldest and most storied foreign intelligence Changed American Finance and people, the clashes of civilizations, service, drawing extensively on hitherto secret Michael A. Perino • 978-0-14-312003-2 Harvard scholar and bestselling author Niall documents. • “Perhaps the most authentic • $17.00 • Oct 2011 • Gripping and timely Ferguson argues that the West succeeded account one will ever read about how intelli- account of the Senate lawyer who forever because of six powerful ideas that others gence really works.”—The Washington Times. changed the relationship between Washington lacked: competition, science, democracy, and Wall Street. • “[Pecora] turned out to be consumerism, medicine, and the work ethic. A remarkably effective as a questioner of definitive “biography” multimillionaire bank and Wall Street of the West. • “A richly informed, accessible investment-house executives…Although history lesson.”—Kirkus Review Perino admires Pecora, he avoids hagiogra- phy….A thorough, well-written history that shows how the past can be prologue.” —Kirkus Review.

American Nations: A History of the Eleven Rival Regional Cultures of North America Colin Woodward • 978-0-670-02296-0 • 320 pp • $30.00 • Oct 2011 • An exploration of North America’s distinct regional cultures, their histories and how they impact our political and cultural present and future.

PENGUIN GROUP (USA) 4 The End: The Defiance and Destruction The Better Angels of Our Nature: Social / of Hitler’s Germany, 1944-1945 Why Violence Has Declined Cultural Studies Ian Kershaw • 978-1-59420-314-5 • 528 pp Steven Pinker • 978-0-670-02295-3 • 848 pp • $35.00 • Sept 2011 • Award-winning historian • $40.00 • Oct 2011 • A controversial history of Kershaw (Fateful Choices, Making Friends with violence and its decline, from the author of The The Digital Divide: Arguments For Hitler) presents a fascinating exploration of Stuff of Thought and The Blank Slate. • “A and Against Facebook, Google, Texting, how the Third Reich was willing and able to hugely exciting work and a major contribution and the Age of Social Networking fight to the bitter end of World War II, a to historiography.”—Niall Ferguson, Harvard Edited and Introduced by Mark Bauerlein portrait of a fanatical regime in its last Professor. • 978-1-58542-886-1 • $17.95 • Sept 2011 desperate gasps. • “Kershaw has spent his • The author of The Dumbest Generation professional career exploring the complex world Turkey Unveiled: presents a variety of viewpoints on the benefits of Hitler, Nazism, and World War II, and A History of Modern Turkey and disadvantages of digital social culture, becoming one of our foremost experts on the Nicole and Hugh Pope • 978-1-59020-690-4 taking the debate to higher ground. Includes intertwined subjects. He now turns his • 432 pp • $22.95 • Nov 2011 • “The most essays by Steven Johnson, Nicholas Carr, Don considerable skills to an examination of the last comprehensive history of this often misunder- Tapscott, Douglass Rushkoff, Maggie Jackson, year of the Third Reich as it struggled to survive stood place in over a generation…Turkey Clay Shirky, Todd Gitlin, and more. the dual challenge of defeating the Soviets Unveiled should become the standard-bearing coming from the East and the Allies advancing history of this most fascinating society.” Into the Blue: American Writers from the West...This is an essential work by a —Gerald Robbins, The Washington Times. on Aviation and Spaceflight distinguished historian.”—Library Journal. Joseph J. Corn, editor • 978-1-59853-108-4 • “Kershaw’s comprehensive research, Roosevelt and Churchill: Men of Secrets • $35.00 • Oct 2011 • From Kitty Hawk measured prose, and commonsense insight David Stafford • 978-1-58567-249-3 • $20.00 to the skies over Afghanistan, the exhilarating combine in a mesmerizing explantion of how • Sept 2011 • A revealing look behind the first–hand story of America’s experience and why Nazi German chose congenial façade of the relationship of the two of flight. self-annihilation.”—Publishers Weekly. most influential world leaders of the twentieth century. • “Superb…Stafford’s fascinating book Made By Hand: Living the DIY Life A History of the World in 100 Objects is a useful reminder of how complicated the Mark Frauenfelder • 978-1-59184-443-4 Neil MacGregor • 978-0-670-02270-0 • 736 pp Grand Alliance actually was.”—The New York • $16.00 • Nov 2011 • The founder of • $45.00 • Oct 2011 • From the renowned Times Book Review. boingboing.net and editor-in-chief of Make director of the British Museum, a kaleidoscopic magazine takes readers on a tour of DIY history of humanity told through things we Pirates of Barbary: projects he himself tries, including keeping have made. • “MacGregor captures the magic Corsairs, Conquests, and Captivity chickens and bees, whittling wooden spoons, and importance of history....We are swept from in the 17th-Century Mediterranean making guitars out of cigar boxes, and doing Africa two million years ago to the dawn of the Adrian Tinniswood • 978-1-59448-544-2 • 368 science in his garage with his daughters. The twenty-first century...enormously satisfying.” pp • $16.00 • Nov 2011 • The true story of the deeply satisfying experience of DIY is conveyed —Sunday Times, Book of the Year (London). forerunners of today’s bandits of the seas as he profiles leaders in the movement and —and how their legendary conquests and gives tips and insights. 101 Things You Thought You Knew defeats shaped the divisions between cultures: About the Titanic…but Didn’t Christianity vs. Islam, Europe vs. Africa, slave The Innovator’s Cookbook: Tim Maltin with Eloise Aston vs. free. • “The author makes this story an Essentials for Inventing What Is Next • 978-0-14-311909-8 • 320 pp • $15.00 • Dec entertaining picaresque of crime, combat, and Steven Johnson • 978-1-594-48558-9 • $18.00 2011 • “Carefully researched and metic- moral compromise; fierce sea battles and • October 2011 • A foundational text on the ulously detailed, this book is a worthy addition daring escapes alternate with corrupt hagglings subject of innovation—essays, interviews, and to the library of anyone who has even a passing as European governments vacillate between cutting-edge insights by such exciting field interest in the Titanic disaster.”—George Behe, gunboat diplomacy and offering tribute for the leaders as Peter Drucker, Richard Florida, Eric vice president, Titanic Historical Society, release of their enslaved countrymen. Von Hippel, Dean Keith Simonton, Arthur 1992-1996. Tinniswood gives us both a rollicking narrative Koestler, John Seely Brown, and Marshall and a rich brew of early modern maritime Berman. Johnson also provides new material 1939: Countdown to War history. Illus., map.”—Publishers Weekly. from Marisa Mayer of Google, Twitter’s Biz Richard Overy • 978-0-14-312006-3 Stone and Jack Dorsey, and Ray Ozzie, • $14.00 • Oct 2011 • “Offering a highly Microsoft’s former Chief Software Architect. readable narrative, Overy moves effortlessly With additional commentary by Johnson from capital to capital with a mastery of a vast himself, this book reveals the innovation found material that reflects his long and productive in a wide range of fields, including science, engagement with the subject.”—Mark Mazow- technology, energy, transportation, education, er, Financial Times. • “A gripping analysis of the art, and sociology, making it vital, fresh, and final days of peace…indispensable.”—The fascinating reading for our time, and for the Times (London). • “Brilliantly executed…reads future. like a tense political thriller.”—Sunday Telegraph (U.K.)

PENGUIN GROUP (USA) 5 Where Good Ideas Come From: The Ones Who Hit the Hardest: Epic Win: How 4chan’s Anonymous The Natural History of Innovation The Steelers, the Cowboys, the ‘70s, Army Conquered the Web Edited with an Introduction by Steven Johnson and the Fight for America’s Soul Cole Stryker • 978-1-59020-710-9 • $25.95 • 978-1-59448-538-0 • $18.00 • Nov 2011 Chad Millman and Shawn Coyne • Sept 2011 • The first book on the meteoric • Johnson uses his trademark • 978-1-592-40665-4 • $16.00 • Sept 2011 rise of the 4chan, the “Anti-Facebook” interdisciplinary style to probe the key patterns • A stirring portrait of the decade when the anonymous web community that heavily of innovation, drawing from texts from various Steelers became the greatest team in NFL influences today’s news, memes and internet fields as well as interviews and new essays from history, as their city was crumbling around culture. • “Like it or hate it, 4chan is an successful real world innovators. • “Where them. • “As much a social history of Pittsburgh important cultural force…It is a huge site, and Good Ideas Come From reveals hidden in the 1970s as a chronicle of the Steelers’ early so many Internet memes are formed there, it’s relationships between disparate realms, glory years.”—The Wall Street Journal. hard to ignore it.”—June Cohen, executive decodes ancient mysteries, argues that we all producer of TED media. • “One of the largest have untapped powers and shows how to turn Citizen USA forums on the Internet…one of the darkest everyday materials into valuable ones…. What Alexandra Pelosi • 978-0-451-23539-8 • $28.00 corners of the Web.”—The New York Times. emerges is a vision of innovation and ideas that • June 2011 • The official companion book to is resolutely social, dynamic and material.” the brand new HBO documentary in which —Los Angeles Times. Pelosi crosses America to attend naturalization ceremonies and interview new Americans. Psychology Why I Am a Five Percenter Michael Muhammad Knight True Wealth: How and Why Millions • 978-1-58542-868-7 • $14.95 • Oct 2011 of Americans Are Creating a Willpower: The Rediscovery • A thoughtful, inside view of a complex and Time-Rich, Ecologically Light, of Humans’ Greatest Strength misunderstood community that began as a Small-Scale, High-Satisfaction Economy Roy F. Baumeister and John Tierney breakaway sect from the Nation of Islam and Juliet B. Schor • 978-0-14-311942-5 • $16.00 • 978-1-594-20307-7 • $27.95 • Sept 2011 went on to impact the formation of hip-hop. • Sept 2011 • Rejecting the sacrifice message • Influential psychologist and science columnist Its ideas and symbols have found their way into behind many simplicity narratives, economist for the New York Times team up to reveal the the lyrics of Nas, Rakim, the Wu-Tang Clan, Schor shares examples of urban farmers, DIY secrets of self control, based on Baumeister’s and Jay-Z. renovators, and others working outside the discovery of the relation between glucose and conventional market to illuminate the path self control, and show how to master it. Everyone Helps, Everyone Wins: away from the work-and-spend cycle. • “Baumeister and Tierney have produced a How Absolutely Anyone Can • “A documented and timely inversion of very fine work—clear and succinct, based on Pitch In, Help Out, Give Back, conventional economic logic.”—Paul Hawken, solid research, and with good anecdotal and Make the World a Better Place author of Blessed Unrest. material about magician/performance artist David T. Levinson • 978-0-452-29738-8 David Blaine, singer Eric Clapton, and writers • $15.00 • May 2011 • Big Sunday founder Beijing Welcomes You: Anthony Trollope and Raymond Chandler, Levinson shows how he mobilizes people Unveiling the Capital City of the Future among others.”—Publishers Weekly. through his non-profit, the largest regional Tom Scocca • 978-15944884-2 • August 2011 The Dyslexic Advantage: Unlocking the volunteer network in the country, • “Blindingly brilliant insights about China, Hidden Potential of the Dyslexic Brain and the grassroots principles behind it. the United States and the audacity of empire. Scocca writes with grace, texture, nuance, Brock Eide, M.D. & Fernette Eide, M.D. I Want My MTV: The Uncensored Story wisdom and wit. Don’t skim this book, savor • 978-159-463079-8 • $25.95 • Aug 2011 of the Music Video Revolution it.”—Gene Weingarten. • “A revealing and well • “This is probably the most helpful material Craig Marks & Rob Tannenbaum written report on what we should know and ever published on dyslexia. I am certain it will • 978-0-525-95230-5 • $29.95 • Oct 2011 understand about 21st century China.” become a classic.”—Manuel Casanova, M.D., • When MTV debuted in 1981, its slogan was —Gay Talese. Gottfried and Gisela Kolb Endowed Chair in “You’ll never look at music the same way Psychiatry at the University of Louisville . again.” But MTV’s influence went beyond The Tanning of America: • “The Dyslexic Advantage provides a rare music—it soon changed network and cable How Hip-Hop Created a Culture that opportunity to consider the strengths of television, radio, sports, film, fashion, teen Rewrote the Rules of the New Economy dyslexia contrasted with the deficits which have sexuality, and even politics. Highly respected Steve Stoute • 978-1-592-40481-0 • $26.00 been so widely addressed. The authors present music journalist Craig Marks and Rob • Sept 2011 • “An entertaining, instructive mix a series of case studies illustrating different Tannenbaum have assembled an of business memoir, music history, and facets of strength in the dyslexic profile, unprecedented collection of stories from the marketing tutorial. He argues that hip-hop coupled with interviews with researchers in the early days of MTV, straight from the mouths blurred “cultural and demographic lines so field who can provide a theoretical justification of those who were part of the video revolution, permanently that it laid the foundation” for the for the pattern of strengths and weaknesses. including Madonna, The Police, Duran Duran, transformation he calls “tanning,” a process This book should be required reading for Eurythmics, Bon Jovi, and Chuck D of Public that would “alter the landscape of America parents, teachers, dyslexics, anyone with an Enemy; executives; VJs; famous fans; and —racially, socially, politically, and especially interest in the enigma of dyslexia, and suggests others whose careers were shaped by MTV. economically.” He surveys the early develop- that dyslexia should become a major topic ment of hip-hop and the arrival of LL Cool J, within the discipline of positive “the hip-hop celebrity who gave the marketing psychology.”—Angela Fawcett, Emeritus world an early tutorial about the value of Professor, Swansea University. aligning their brand with the genre.”

—Publishers Weekly.

PENGUIN GROUP (USA) 6 The Sibling Effect: Philosophy / Religion Now You See It: How the Brain Science What the Bonds Among Brothers of Attention Will Change Our Schools, and Sisters Reveal About Us Workplaces, and Everything Else Jeffrey Kluger • 978-1-59448-931-3 • $26.95 Comfort: An Atlas for the Body and Soul Cathy Davidson • 978-0-670-02282-3 • $27.95 • Sept 2011 • “In The Sibling Effect, Jeffrey Brett C. Hoover • 978-1-59448-548-8 • $16.00 • Aug 2011 • “One of the nation’s great digital Kluger integrates the latest research and brings • Sept 2011 • Father Hoover, a faculty member minds, [Davidson] has written an immensely his own fresh thinking to an ancient topic: at the Institute for Pastoral Studies at Loyola enjoyable omni-manifesto that’s officially about sibling relationships. He weaves his own sibling University, explores the emotional, spiritual the brain science of attention. But the book also experiences into his rich, insightful text. Like and psychological dimensions of our human challenges nearly every assumption about all good storytellers, Kluger’s stories are sad/ need for comfort and meaning in our lives. American education....As scholarly as Now You happy and heartbreaking/glorious.” See It is—as rooted in field experience, as well —Mary Pipher, author of Reviving Ophelia. Socrates in the City: Conversations as rigorous history, philosophy and science— on “Life, God, and Other Small Topics” this book about education happens to double as Practical Wisdom: Edited by Eric Metaxas • 978-0-525-95255-8 an optimistic, even thrilling, summer read. It The Right Way to Do the Right Thing • $27.95 • Nov 2011 • Bonhoeffer author Eric supplies reasons for hope about the future.” Barry Schwartz and Kenneth Sharpe Metaxas’s latest book offers inspirational and —The New York Times • “Cathy Davidson has • 978-1-59448-543-7 • $16.00 • Nov 2011 intellectually rigorous thinking about the great one of the most interesting and wide ranging • Based on one of the most popular TED Talks questions surrounding us all today. minds in contemporary scholarship, a mind ever, scholars Schwartz and Kenneth Sharpe that ranges comfortably over literary arts, The Best Spiritual Writing 2012 make a reasoned call to put aside the bureau- literacy, psychology, and brain science. Her cratic system of rules and incentives that make Edited by Philip Zaleski • Introduction by ambitious and timely book is certain to attract work ineffective and uninspiring—and that Philip Yancey • 978-0-14-311990-6 • $17.00 a lot of attention and to catalyze many chip away at the improvisation and moral • Oct 2011 • Includes intimate, thought-pro- discussions.” —Howard Gardner, Hobbs wisdom that make us do better. voking work by some of the nation’s most Professor of Cognition and Education, Harvard esteemed writers, culled from a wide range of University, author of Five Minds for the Future Situations Matter journals and magazines for a diverse gathering • “Now You See It starts where Malcolm Sam Sommers • 978-1-594-48818-4 • Dec 2011 of spiritual perspectives. • “Outstanding…A Gladwell leaves off, showing how digital • $25.95 • “Understanding and appreciating the beautiful collection, excellent especially for information will change our brains. Think power of situations gives you a leg up in life, literary–minded readers of all religious Alvin Toffler meets Ray Kurzweil on Francis and Situations Matter is the best place to start persuasions.”—Library Journal (starred review). Crick’s front porch. We need this book.”—Dan- investigating this challenge. It is excellent, iel Levitin, James McGill Professor of Neurosci- entertaining reading for anyone interested in ence, McGill University and author of This Is classic human questions about morality, Math / Science / Your Brain on Music and The World in Six conformity, and the real differences between Songs. men and women.”—Tyler Cowen, professor of Environment Economics, George Mason University and Disconnect: The Truth About Cell Phone author of Create Your Own Economy and The Great Radiation, What the Industry Is Doing to The Global Forest: Stagnation. • “Perhaps the least understood Hide It, and How to Protect Your Family Forty Ways Trees Can Save Us forces in the universe are the social powers that Devra Davis • 978-0-452-29744-9 • $16.00 Diana Beresford-Kroeger • 978-0-14-312016-2 drive our thoughts and behavior. Sam Sommers • A Professor in the Department of • $15.00 • Dec 2011 • Botanist Beresford- is an expert at identifying these influences, and Community and Environmental Medicine at Kroeger explores the ecological and pharma- in Situations Matter he takes us on an entertain- Mt. Sinai Medical Center in New York details ceutical properties of trees, from leaves that ing and engaging guided tour.”—Dan Ariely, the scientific research and growing skepticism clean pollutants from the air, to brain-boosting author of Predictably Irrational and The Upside of of the public, producing the smoking–gun new nuts, to compounds that prevent cancer or Irrationality. evidence of the industry’s attempt to hide the calm nerves. • “On occasion, someone truth behind cell phone radiation, and understands a subject so deeply that informa- Project Rebirth: Survival and the Strength explaining the science involved. of the Human Spirit from 9/11 Survivors tion is transmuted into wisdom. This book Dr. Robin Sterna and Courtney E. Martin marks one of those occasions—it is rich and • 978-0-525-95235-0 • $25.95 • Aug 2011 hopeful and compelling in a quiet, insistent • Project Rebirth documents the rebuilding way.”—Bill McKibben. both of the 9/11 site in New York City, as well as the lives of survivors of the attacks. It is being published in concert with a documentary to be debuted at Sundance in 2011.

PENGUIN GROUP (USA) 7 The Amazing Story of Quantum Mechan- The Playful Brain: The Surprising Science Music / Drama / Film / ics: A Math-Free Exploration of How Puzzles Improve Your Mind Art / Architecture of the Science that Made Our World Richard Restak, M.D., and Scott Kim Jane Kakalios • 978-1-592-40672-2 • $17.00 • 978-1-59448-545-3 • $16.00 • Dec 2011 • Nov 2011 • “Kakalios, Professor of Physics • A leading neuroscientist and a noted puzzle The Heights: Anatomy of a Skyscraper and Astronomy at the University of Minnesota designer team up to reveal the fascinating Kate Ascher • 978-1-59420-303-9 • $35.00 examines how scientific knowledge of quantum science behind puzzles, including 100 puzzles • Nov 2011 • An extensively researched, mechanics has led to practical technological and illustrations. comprehensive graphic tour through the inner advances such as computers, lasers, magnetic workings of skyscrapers, illustrating every resonance imaging, and DVDs....Instead of an Proofiness: The Dark Arts system and mechanism from top to bottom. energy revolution, there is an information of Mathematical Deception revolution; incredible information storage Charles Seife • 978-0-14-312007-0 • $16.00 The War for Late Night: When Leno systems rely on solid-state devices developed • Oct 2011 • “[Seife] introduces us to the Went Early and Television Went Crazy from quantum mechanics principles. The concepts of Potemkin numbers Bill Carter • 978-0-452-29749-4 • $16.00 • Nov author weaves in science fiction books and (deliberately deceptive statistics), disestimation 2011 • NY Times’ media reporter Bill Carter’s movies, comic books, and superheroes (turning a number into a falsehood by taking it inside look at the Late Night battles of throughout the text to keep the reader engaged. too literally), fruit-packing (a variety of 2009-2010, and into the continuing cultural Many other titles explain quantum physics, but deceptive techniques including cherry-picking viability of late-night talk shows. “[A] high- this work is unique in the way Kakalios uses data and comparing apples to oranges), and stakes drama about the business of comedy.” comic book characters (with illustrations) and randumbness (finding causality in random —Frazier Moore, Associated Press. other pop culture references...Highly recom- events). He explores the many ways we mended. Lower- and upper-division misunderstand simple mathematical terms…A The Big Payback: undergraduates and general readers.”—J. R. delightful and remarkably revealing book that The History of the Business of Hip-Hop Kraus, University of Denver, Choice Magazine. should be required reading for…well, for Dan Charnas • 978-0451-23478-0 • Nov 2011 everyone.”—Booklist (starred review.) • “More • $16.00 • “Pulitzer level reporting.”—Spin.com What Technology Wants than a math book; it’s an eye-opening civics • “A classic of music-business dirt-digging, a Kevin Kelly • 978-0-14-312017-9 • $17.00 lesson.”—The New York Times Book Review. pulp epic.”—Rolling Stone (4-star review). • “As • Oct 2011 • “Kelly is one of the world’s best gripping as a prime Jay-Z rhyme.The book does philosophers of technology, and he’s again The World in 2050: Four Forces a page-turningly good job of detailing the ahead of the wave with this astonishingly Shaping Civilization’s Northern Future clashes of sensibilities between key figures. brilliant book. He shows how technology is Laurence C. Smith • 978-0-452-29747-0 • Charnas has done a real service to pop history an outgrowth of human life, and thus it evolves $17.00• Nov 2011 • “The World in 2050 is the by following the money.”—New York Daily News. based on its own inherent desires and instincts. best new geography book of the year....In this It expands the mind’s urge toward connections ‘thought experiment’ into what kind Just My Type: A Book About Fonts and unity and, yes, toward goodness and of a world we may face just 40 years hence, Simon Garfield • 978-1-59240-652-4 • $27.50 beauty. What a cool insight, at once both useful Larry Smith shows the power of geography • Sept 2011 • “[A] wonderful update....Garfield and optimistic!”—Walter Isaacson. • “This is superbly with some literary ability....Smith is has a light touch and moves effortlessly among why it is still worth our time to read books. a major new writer on the new geography of various aspects of typography past and present, Kevin Kelly, our national treasure, the the 21st century. He is as fluent and insightful not only from design perspectives but from clearest-eyed visionary we have about the in discussing political power, cultural nuance, accessible social, historical, and legal angles intersection of culture and technology, has and ethical dilemmas as he is in analysing as well. There’s a fascinating discussion of the created a tour de force, a book for the ages. It climate models and economic forecasts. His ampersand, references to rock album covers will be several months before I stop bringing study of the ‘new north’ is valuable and timely. with title fonts that stir the emotions, and a this book up with everyone I meet.”—Seth Move over, Jared Diamond.”—Seed Magazine. sobering clarification about copyright....Highly Godin, author of Linchpin recommended to all, whether or not you feel Into the Storm: Violent Tornadoes, predisposed to like this kind of thing! My First Summer in the Sierra Killer Hurricanes, and Death-Defying Eye-opening and mind-expanding!” and Selected Essays Adventures in Extreme Weather —Library Journal (starred review). John Muir • Introduction by Bill McKibben Reed Timmer, Ph.D. with Andrew Tilin • 978-1-59853-111-4 • $14.95 • Oct 2011 • 978-0-451-23459-9 • $15.00 • Sept 2011 Pauline Kael: A Life in the Dark • Describing his spiritual awakening amid the • “For fans of extreme weather adventures, this Brian Kellow • 978-0-670-02312-7 • $27.95 mountains and valleys of central California, is a must-read.”—Booklist. • Nov 2011 • From the Library of America Muir’s My First Summer in the Sierra is, like comes the first biography of The New Yorker’s Walden, one of the seminal texts in the influential, powerful, and controversial film literature of the environment—and the critic. American West. With related essays about Yosemite, the Hetch Hetchy Valley, and other The Age of Movies: wonders of the Sierra Nevada. Selected Writings of Pauline Kael Sanford Schwartz, editor • 978-1-59853-109-1 • $35.00 • Nov 2011 • A fresh look at the influential criticism of the premier movie critic of the last 50 years.

Leonard Maltin’s 2012 Movie Guide Leonard Maltin • 978-0-452-29735-7 • $20.00 • Sept 2011.

PENGUIN GROUP (USA) 8 Believing Is Seeing: Observations One Click: Jeff Bezos The Great Stagnation: How America Ate on the Mysteries of Photography and the Rise of Amazon.com All the Low-Hanging Fruit of Modern Errol Morris • 978-1-594-20301-5 • $40.00 Richard L. Brandt • 978-1-59184-375-7 History, Got Sick, and Will (Eventually) • Sept 2011 • In his inimitable style, the • $25.95 • Nov 2011 • An insightful look at how Feel Better Academy Award–winning filmmaker untangles Amazon really works and how its founder and Tyler Cowen • 978-0-525-95271-8 • $12.95 the mysteries behind an eclectic range of CEO makes it happen. • June 2011 • Named one of the The Economists documentary photographs, from the most influential economists of the last decade, ambrotype of three children found clasped in The End of the Free Market: Tyler Cowen’s e-book sensation The Great the hands of an unknown soldier at Gettysburg Who Wins the War Between Stagnation was “the most debated nonfiction to the indelible portraits of the WPA States and Corporations? book so far this year”—The New York Times. photography project. Ian Bremmer • 978-1-59184-440-2 • $16.00 • “This is not Mr. Cowen’s first book, but it is • Oct 2011 • An expert on the intersection probably his more important—or at least, his Verdi’s Shakespeare: Men of the Theater between economics and politics illustrates the most impactful...In terms of framing the Garry Wills • 978-0-670-02304-2 • $25.95 rise of state capitalism and the threats it poses dialogue Cowen may very well turn out to be Oct 2011 • A study of the operas Verdi adapted to the global economy • “An essential guide to this decade’s Thomas Friedman...What is most from Shakespeare—Macbeth, Othello, and the future of the world economy.”—David important is the way in which [Cowen] is Falstaff—and an account of their creation. Smick, author of The World Is Curved. shifting and framing the debate...Mr. Cowen gives us a much better sense of what we should World Changers: Conversations with the collectively working towards—and what is at 25 Greatest Entrepreneurs of Our Time stake if we fail.”—The Wall Street Journal. Education John A. Byrne • 978-1-59184-450-1 • $26.95 • Nov 2011 • From Amazon’s Jeff Bezos Uncertainty: Turning Fear and Doubt Into Lunch Wars: How to Start to Howard Schultz of Starbucks, this series Fuel for Brilliance of interviews shows the mix of creativity and a School Food Revolution and Win Jonathan Fields • 978-1-59184-424-2 • $25.95 imagination with managerial know-how and the Battle for Our Children’s Health • Nov 2011 • “Let’s face it-the leap of faith financial acumen that make entrepreneurs required to follow a dream is usually accompa- Amy Kalafa • 978-1-58542-862-5 • $16.95 thrive. nied by gut-wrenching, knee-quaking, • Sept 2011 • A guide for addressing various soul-shaking fear. Fields knows this—but issues in schools that surround the food Win Forever: Live, Work, instead of offering an empty pep talk, he policies; including self-operated vs. outsourced and Play Like a Champion delivers daily practices that can help you cafeterias, getting funding for a school garden, Pete Carroll with Yogi Roth transform fear and uncertainty into confidence and other practical matters. This is a follow-up • 978-1-59184-416-7 • $15.00 • Sept 2011 and creativity.”—Daniel H. Pink, author of to Kalafa’s film Two Angry Moms: Fighting for • One of the most successful coaches in football Drive and A Whole New Mind. the Health of America’s Children. today has taught everyone from business leaders to troubled kids on the streets of Los Drinking from the Firehose: Angeles how to maximize their potential. With Making Smarter Decisions a new chapter on Carroll’s successful first Without Drowning in Information Business / Economics season with the Seattle Seahawks. Christopher J. Frank and Paul F. Magnone The 100 Best Business Books of All Time: • 978-1-59184-426-6 • $26.95 • Sept 2011 Sugar: A Bittersweet History What They Say, Why They Matter, • Useful lessons in data management, drawn Elizabeth Abbott • 978-1-59020-647-8 • $17.00 and How They Can Help You from the experiences of brands like American • Oct 2011 • A revelatory look into the dark Jack Covert and Todd Sattersten Express, IBM, and Microsoft. past of the most commonplace of commodities, • 978-1-59184-446-4 • $16.00 • Nov 2011 from its influence on world affairs to interna- • “A shortcut in the best sense of the word.… The Power of Storytelling: Captivate, tional trade and the environment. “Powerful… [T]he book actually makes you sound smart Convince, or Convert Any Business Abbott offers up a number of fascinating because the authors tell you what each book Audience Using Stories from Top CEOs stories.”—The New York Times Book Review. says.”—Seth Godin, author of Linchpin. Jim Holtje • 978-0-7352-0460-7 • $17.00 • Dec 2011 • A guide to crafting unforgettable, The Weekend That Changed attention-grabbing business communications— Wall Street: And How the Fallout from speeches and letters to business plans— is Still Rocking Our World using stories from the world’s top business Maria Bartiromo with Catherine Whitney leaders. • 978-1-59184-436-5 • $15.00 • Sept 2011 • A first-person account of the weekend that The Fine Print: How Big Companies brought the financial world to its knees, from Use “Plain English” and Other Tricks “the CNBC anchor [who] has made the to Rob You Blind transition to the inner circle of the global David Cay Johnston • 978-1-59184-358-0 business elite.”—The Financial Times. • $27.95 • Nov 2011 • The bestselling author of Free Lunch and Perfectly Legal exposes the tricky language and sneaky subsidies companies hide in the fine print that allow them to prey on unsuspecting customers.

PENGUIN GROUP (USA) 9 Zilch: How Businesses and Not-for-Profits Good Guys and Bad Guys: Best Practices Are Stupid: 40 Ways can Get More Bang with Less Buck Behind the Scenes with the Saints to Out-Innovate the Competition Nancy Lublin • 978-1-59184-445-7 • $15.00 and Scoundrels of American Business Stephen M. Shapiro • 978-1-59184-385-6 • Nov 2011 • “It is time that business started to (and Everything in Between) • $22.95 • Oct 2011 • A concise manual for tap the valuable know-how of the best Joe Nocera • 978-1-59184-439-6 • $16.00 • Sept starting, nurturing, and profiting from a culture nonprofits rather than dismissing the whole lot 2011 • A collection of the greatest columns and of innovation in any organization. as hopelessly inefficient.”—The Economist. profiles by the business columnist for The New • “Doing more with less is becoming a business York Times, “the best business writer alive” (Jim Blah Blah Blah: What to Do mantra these days, and Zilch is a guidebook on Cramer), covering Big Tobacco, Buffett, and When Words Don’t Work someone of the best practices.”—Inc.com more, the heroes and hucksters of the business Dan Roam • 978-1-59184-459-4 • $28.95 realm. • Nov 2011 • The acclaimed author of The Back All the Devils Are Here: of the Napkin uses visual thinking and problem The Hidden History of the Financial Crisis The Growth Map: Economic Opportunity solving as an original approach to thinking Bethany McLean & Joe Nocera in BRIC’s and Beyond about and working with complex ideas. • 978-1-59184-438-9 $32.95 • Sept 2011 • From Jim O’Neil • 978-1-59184-481-5 • $30.00 • Dec the author of The Smartest Guys in the Roomand 2011 • The man known as “Goldman’s rock star It’s Not What You Sell, It’s What You the much-honored journalist covering business currency guru” (BusinessWeek) reveals which Stand For: Why Every Extraordinary for Fortune magazine and The New York Times. • developing countries are poised for huge Business Is Driven by Purpose “The McLean-Nocera collaboration has yielded growth over the next decade. He will be widely Roy M. Spence, Jr., with Haley Rushing a comprehensible, well-written account of the listened to because of his track record in • 978-1-59184-447-1 • $16.00 • Nov 2011 financial meltdown. Grand in scope, over- predicting the rise of the BRIC countries • “If you’re looking for a way to inspire people, whelming in detail, the book is as compelling (Brazil, Russia, India, China). • “By creating the mobilize the talent and energy of your as a well-crafted literary novel...Occasionally, word BRICs, O’Neill has redrawn powerbro- organization, and make a real difference. The some characters reach for the hero’s mantle, kers’ cognitive map.”—Financial Times • “The road map and case studies in this book will or at least try to do the right thing (Brooksley guru of Goldman Sachs has long been ahead of help you do it.”—Bill Clinton. Born, who chaired the Commodities Futures the curve.”—Foreign Policy. Trading Commission; Tom Miller, Iowa Judgment on the Front Line: attorney general; and James Bothwell, auditor Currency Wars: Why the Smartest Companies Trust with the GAO.) Mostly, though, McLean and The Making of the Next Global Crisis Their People to Make Real Decisions Nocera present a gallery of institutions bearing James Rickards • 978-1-59184-449-5 • $26.95 Noel Tichy and Christopher DeRose some degree of responsibility for the crisis: • Nov 2011 • Drawing on a mix of economic • 978-1-59184-388-7 • $26.95 • Nov 2011 including Ameriquest, Countrywide Financial, history, network science, and sociology, an • In this sequel to Judgment, business scholar AIG, Bear Stearns, Goldman Sachs, JPMorgan, expert from the highest levels of finance and Tichy shows how front-line employees can be Merrill Lynch, Moody’s, Fannie Mae, Freddie government provides an understanding of how a company’s greatest asset—they interact Mac, Securities and Exchange Commission, currency wars threaten the economy, going directly with customers, and represent a rich Federal Reserve Board, Treasury Department, behind closed doors to explain complex vein of insight and leadership that a business Department of Housing and Urban financial and political currents with absorbing leader can leverage to enormous effect. Development, and The .” first-hand anecdotes. —USA Today

• • • Please don’t hesitate to contact me if you are interested in any of the titles listed. I look forward to hearing from you. • Stephanie Smith • [email protected] • Penguin Group Inc. (USA) • http://www.penguin.com

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