Dame Fiona Woolf on Brand Britain at the Bowden Dinner

www.marketors.org MARKETOR

WINTER 2017 / ISSUE 78 THE LIVERY COMPANY MAGAZINE FOR MARKETING PROFESSIONALS

DAME FIONA WOOLF ON BRAND BRITAIN AT THE BOWDEN DINNER LONDON FOREVER! ST BRIDE’S CHRISTMAS QUIZ BREXIT - THE NEW MILLENNIUM BUG? WCM ANNUAL LECTURE The Master’s Column When I was installed as Master, other dead we were assured) on a platter – and Masters past and present told me there were swan-shaped butter pats and MARKETOR that the year would fly by. They were chocolates on offer. The highlight of the THE LIVERY COMPANY MAGAZINE absolutely right; the year has gone evening was the spirited rendition by incredibly quickly and has been as full everyone of the “Song to the Vintners” FOR MARKETING PROFESSIONALS of enjoyment and interest as I could dating from 1702 with the rousing chorus WINTER 2017 / ISSUE 78 have wished, leavened by lots of hard “Come come, let us drink to the Vintners’ work. good health, tis the cask not the coffer which holds the true wealth”. The autumn has seen a flurry of new Contents Masters being installed. I’ve been As a modern livery company, the privileged to be invited to several of Marketors don’t have monetary wealth in these, including recently the respective the same league as older companies such Bowden Charter Dinner 4 installations of the Masters of the as the Vintners. However, we do benefit Wise words from Chartered Surveyors’ and Chartered from legacies from deceased members. Secretaries’ Companies. The installation Money left to the Company by the late Dame Fiona Woolf DBE DL 6 which perhaps touched me most was Roy Randolph is being used to bring the London Forever! 8 that of the new Master of the Guild of company history up-to-date and for a new Entrepreneurs. The Marketors have Master’s badge, the current one being The Lord Mayor’s Show 9 particularly strong connections with this now very fragile. Past Master the late energetic guild – for example two much- David Collishon, whom I remember with 12th Marketors’ Golf Day 11 missed late members of the Marketors, special fondness as he admitted me to the Past Master Sir Paul Judge and Liveryman Company, has also generously left money Brexit – the new Millennium bug? 13 and former Court Assistant Dan Doherty, to us; it has not yet been decided how In pursuit of perpetuity 16 were founders and subsequently Masters best to use this, although as David was of the Guild. On a chilly evening in late the Master who established our Outreach Master’s Charities 21 November in the splendid surroundings Committee, it may be that Outreach of Painters’ Hall another Marketor activity will be at least part of the focus. Jewellery...Italian style 22 was installed as Master Entrepreneur – Liveryman and former Court Assistant Which brings me to the wealth which St Bride’s Christmas Quiz 23 Lee Robertson. The evening reflected we do have in abundance – the immense Lee’s Scottish roots, with a kilted piper amount of voluntary work done by you, playing us into dinner, at the end of which the members, ranging from ranging from we exited to the strains of Loch Lomond. interviewing prospective recruits, through Regular Features Particularly moving was the annual toast organising events, working with our to Dan’s memory, preceded by the ringing affiliates, editing Marketor, of a lovely and melodious hand bell managing the website... Master’s Column 2 crafted in his honour by the Whitechapel the list goes on and Bell Foundry in what must have been one on. The Company Committee News 14 & 15 of their last commissions. could not function without this amazing Outreach 19 Each livery company has its own range of contributions. A big traditions and, as illustrated by the ‘thank you’ from me to all our Bookshelf 20 Entrepreneurs, even modern companies volunteers – you do a great and guilds are developing their own. My Wonders and Blunders 24 job and play a key role in husband and I, together with the Clerk making the Marketors such St Bride’s News 27 and partner, were invited to a wonderful Company. I the Vintners’ Company could not have done my Diary Planner 2018 28 annual Swan Feast – and job as Master without no, we didn’t eat you. And enormous Who’s Who 28 swan although the thanks also to Investec Bowden Charter Dinner photographs evening Wealth and Investment, by Ben Fisher did start generous and valued with a www.benfisherphotography.com sponsors of our annual Inter- procession Livery Golf Day and this year’s Other photographs courtesy of swan uppers City Lecture. of our members. in their traditional costumes Sue Garland Worthington entering with a stuffed cygnet (long Master n

marketors.org Chris Zaremba and Liveryman Jenny Ashmore Gathering for the Bowden Charter Dinner

Liveryman and Christmas Quiz compiler John Wheen with his wife, Barbara with Liveryman Professor Mike Jones and his wife, Liveryman Annmarie Hanlon sharing a joke Dr Christine Brace with Court Assistant Roz Morris

Liveryman Valerie Boakes with Middle Warden Phil Andrew LIveryman Joyce Kwong and Vivian Lau and the Master

Past Master and Lead Almoner Keith Arundale Past Master Venetia Howes with Dame Fiona Woolf DBE DL with his wife, Kathy and Roger Howes

Every year we commemorate and City. It is also interesting to look at their – very seasonal and flavoursome. Of celebrate both our foundation in 1975 collections of paintings and in the case of course, dinner was made even more and the granting of our Royal Charter the Vintners’ their amazing collection of delightful with a delectable selection of in 2010 at this last Great Event of the wine glasses. wines; we enjoyed a light prosecco as we year – the Bowden Charter Dinner. gathered, then enjoyed a New Zealand Dinner was preceded by a Ceremonial Sauvignon Blanc followed by a Torreaó, This year, the dinner was held at the Court, where I had the honour of being this Portuguese medium bodied red was Vintners’ Hall on Upper Thames Street. installed as a Court Assistant with Glyn perfect with the venison. And staying As we all know, the Vintners’ Company Cartwright. Serafino Manca was admitted with Portugal, we toasted the Queen, our is steeped in the history of the wine trade as a Liveryman and two new Freemen Honorary Freeman Prince Philip and the and the Hall itself is often referred to as were admitted, Christopher Beynon Royal Family, The Lord Mayor and the the ‘spiritual home’ of the trade – perhaps and Douglas Moody. Liveryman Alan City of London Corporation and of course a pun intended. The Hall has been on Dodds was presented with an Exceptional our guests with a lovely 10-year-old this site since 1448 albeit like many other Service Award for his work on committees tawny port. After this, we all enjoyed the livery halls was burned down during the and, having served with him on the ceremony and fun of the Loving Cup. Great Fire. But the Hall was fortunate Communications Committee, this was enough to avoid any serious damage in very well deserved. World War 2 – unlike many of the other Also at the Ceremonial Court, Bryoney livery halls. Miller, a post graduate candidate on the MSc Marketing and Innovation programme at the Cass Business School at City, University of London, was presented with the Marketors’ Trust Scholarship for 2017-18 by the Master and Court Assistant John Hooper CBE Chairman of the Trustees. We went into dinner accompanied by the piano playing of Erika Gundesen. We sang grace and then sat down to work Pianist Erika Gundesen at work Just another Vintners’ swan our way through a very enjoyable menu. It comprised loin of venison bracketed For this Bowden Charter Dinner, we were It is a very beautiful venue, both by seared rainbow trout and an Earl honoured to have former Lord Mayor and comfortable in size yet grand with its fine Grey bavarois with poached rhubarb Alderman Dame Fiona Woolf DBE DL as ceilings and magnificent wood carvings our guest speaker. The précis of her wise often featuring grapes – as one might and insightful speech is on page 7. expect! There are also many references to the Vintners’ Company swan owning It was a very lovely and, personally, rights – those of you who went to the memorable evening – there are few things Swan Upping earlier in the year will be better than enjoying great company with well aware of the Vintners’ role in this good food and wine and having the annual practice. pleasure of listening to one of our great former Lord Mayor’s wise words. One of the good things about being a Marketor is the opportunity we have to Ann Goodger Ceremonial Court in waiting visit so many of the fine livery halls in the Court Assistant n

4 marketors.org Welcoming our Bowden Charter Dinner Guests

Our Senior Warden, Richard Christou or the City she has also found time to Following retirement David has welcomed our guests. We were become involved in a number of charities, concentrated on these interests, in particularly honoured to have as our including the Chelsea Opera Group. The particular by taking on non-executive guest speaker, Alderman Dame Fiona Chelsea Opera performed The Sheriffs’ roles in several organisations, including Woolf DBE DL. Opera in September 2011 and The Lord the London International festival of Mayor’s Opera in September 2014. She Theatre and Chatham Historic Dockyard. A distinguished lawyer specialising in is currently President of the group, and, energy with CMS Cameron McKenna, David Lock is the Master Chartered I understand, is also a member of the where she has been a partner since 1981, Secretary & Administrator and a Fellow chorus. she is a former Master of the Solicitors’ of the Institute of Chartered Secretaries Company and served as President of the One of the main themes of Fiona’s and Administrators. He has had a varied Law Society of England and Wales in Mayoral year was the promotion of career in international higher education 2006/7. diversity and inclusion through her Power and university leadership. of Diversity Programme. She touched She was elected Alderman for the Ward He has acted as Director of International on these and other key aspects of this of Candlewick in the City of London in Projects at the UK’s Leadership country’s values in her speech. Dame October 2007 and was the Aldermanic Foundation for Higher Education, Fiona was accompanied by her husband, Sheriff for the year 2010/11. Fiona served as Secretary to the University of Nicholas. as Lord Mayor in 2013/14, the 686th Lord Huddersfield, as Registrar and Secretary Mayor but only the second woman to hold We were also delighted to have two to the University of Hull, as founding that position. Masters at our table. David Philip, the Registrar and Acting Chief Executive Master Scrivener, qualified as a chartered of the British University in Dubai, as She was awarded a DBE in the 2015 New accountant with Robson Rhodes (now Chairman of Gulf Education Conferences, Year Honours for services to the Legal part of Grant Thornton) where he was a and as a member of the International Profession, Diversity and the City of partner for 15 years specialising in audit, Advisory Committee of the British London. She became a Deputy Lieutenant small business start-ups and business Council. for Greater London in April 2016. recovery. After 28 years in the profession He is Secretary General of the Magna She is currently Upper Warden of the he joined a client as finance director for Charta Observatory based at the Plumbers’ Company, and has connections five years, subsequently becoming Finance University of Bologna. This is a global with many of the other City livery and Corporate Services Director at the network of over 800 universities which is companies, including the Worshipful National Tourist Board, Visit Britain, and concerned with the fundamental values of Company of Builders’ Merchants, the ending his employment career in a similar autonomy and academic freedom which Worshipful Company of Wax Chandlers role at the National Maritime Museum have enabled universities to prosper. and the Worshipful Company of Greenwich. David is married with two sons and lives Arbitrators. His personal interests include travel, in Cottingham, East Yorkshire. He travels When not dealing with legal matters history, reading, theatre and films. extensively and loves theatre organs. n

Master, Wardens and Guests

transparency, the lack of corruption and Mexico and Turkey. Dame Fiona said openness. She added that the open culture she had many examples of just how well after the famous Big Bang that allowed Brand Britain commands trust. foreign investors to come and do business On the Brexit issue, Dame Fiona ventured in the City of London really made the City her opinion quoting the advice of our late the number one global financial centre. Past Master Sir Paul Judge, “before you Dame Fiona how the government’s ‘Great venture an opinion, approach things as Campaign’ was a piece of marketing a Marketor would – do the research and genius associating Great Britain with analyse the evidence”. everything that we were great at, sector by sector. The imaging cleverly highlighted Dame Fiona’s instinct leads her to the Dame Fiona Woolf DBE addresses the the word “great”, associating it with conclusion that Brexit could pose a Bowden Charter dinner Britain and the Union Jack. reputational risk to Brand Britain – but As Marketors we were fortunate only if we let it. There is evidence that Dame Fiona told us an anecdote from enough to have Dame Fiona Woolf investment has slowed, particularly her mayoralty days when, on a visit speak at out Royal Charter celebratory foreign direct investment which, when to Taiwan, she was honoured with a dinner in Guildhall in October 2010, she was Lord Mayor was higher than the 30-minute meeting with the President. then an Aldermanic Sherriff who went rest of Europe put together. She urged They talked for 15 minutes about financial on to be only the second female Lord us all as masters of the science and art of services and then he asked if he could Mayor of the City of London in 2013. marketing with the knowledge that there change the subject for the remaining So it was a great pleasure to have her is never any room for complacency – that 15 minutes. He wanted to know why return to our Company and address we always have to work to maintain and it was that the UK were so open to this year’s Bowden Charter Dinner. build the brand. trying different technologies in order to Dame Fiona complimented the Master on decarbonise our electricity industry, and She went on to remark that it is striking her theme for this year of “Great Britain were even thinking of building a new how Lord Mayors express delight and – Great Brand”. She commented that it nuclear plant. Taiwan had just booked surprise at the way Brand Britain is resonated with her as she has had various a new nuclear plant but there was received around the world, surmising that roles marketing the legal, professional public opposition to commissioning it the brand is stronger than we perceive. because of Fukushima. He was very well and financial services and in promoting But again, Dame Fiona urged us not to be informed and he responded “you are very bilateral trade and investment, both as complacent and reminded us that behind Sheriff and as Lord Mayor. transparent in the UK – that is one of your every challenge is an opportunity. She big strengths”. They ended up talking for Dame Fiona appreciated the key reckons we have the opportunity to look another hour, causing a challenge for both ingredients of Brand Britain – of again over the key ingredients of Brand their schedules. continuity, integrity, the rule of law, Britain and make they are modern and open-mindedness, creativity, diversity There were more examples of extended relevant. But as Marketors, we all know and inclusion but felt she could add talks in foreign countries including that we can never rest on our laurels. n

2017 Exceptional Service Award

To be welcomed into the Company since all the previous recipients have or to be clothed in the livery at a been distinguished in their support of the Marketors’ Ceremonial Court is always Company. a huge honour. To experience the I would, of course, encourage all Freemen honour of being presented with an and Liverymen to volunteer some of their Exceptional Service Award in Vintners’ time to the Marketors. Although officially Hall and then receiving the recognition retired as a CEO, I remain active as Vice of the Company at the Bowden Chair of an NHS Mental Health Trust and Charter Dinner adds a certain unique Trustee of a Charity which is currently sensation. being supported by our Outreach team. I was surprised when the Master advised There are real benefits in volunteering, me the Court unanimously decided for example maintaining professional to make the award recognising my The Master and Liveryman Alan Dodds chartered marketing status. outstanding contribution to the Marketors Looking ahead I have every intention recognise those who work tirelessly over the past 12 years, notably as a of staying involved in supporting the behind the scenes with no thought of member and Secretary of the Awards Marketors, both in achieving our aims reward or advancement. I therefore Committee and latterly as Webmaster. and enjoying the fellowship the Company feel very humbled as I know I follow a provides to its members. Having served on the Awards Committee highly respected and professional cadre I am aware of the purpose in introducing of Marketors in receiving this award and Alan Dodds this Exceptional Service Award was to feel honoured in receiving it, particularly Liveryman n

6 marketors.org New Freemen, Liveryman, Court Assistants and Marketors’ Trust Award winner

New Court Assistants and Wardens Christopher Beynon Chris started his fundraising career in the late 80s with Help the Aged. He has worked with a variety of charities including hospices and hospitals, as well as consultancy assignments. As a Fundraising Director, the challenge is always the same: marketing the charity and communicating its messages to the right audience. His current role involves raising £10m for the London North West NHS charity over the next five years. Chris lives in Bromley with Lyn and enjoys golf and holidays in the sun.

The Master with new Liveryman Serafino Manca

Douglas Moody Doug has spent almost 30 years in sales and marketing, most recently as CEO of Chrysler Finance UK, Sales & Marketing Director of Mercedes-Benz Finance and now as CEO of Mercedes-Benz Insurance The Master and Chair of the Marketors’ Trust John Hooper CBE presenting the Marketors’ Services. He has been a Board Member Trust Scholarship for 2017-18 to Ms Bryoney Miller BA (Hons.) (Dunelm.), a postgraduate of the Financing and Leasing Association candidate on the MSc Marketing and Innovation programme at Cass Business School at since 2005 and is a NED for Milton Keynes City, University of London. Chamber of Commerce.

The Financial the $5 trillion average daily global volume. evaluating future competitiveness for 106 Services Group of Over 85% of the employed population of financial centres around the world. The Livery Companies’ greater London works in services. The finance index is compiled using 102 instrumental inaugural FSG Lecture industry is based in two Central Business factors provided by third parties such as in memory of its Districts, the City of London’s ancient core, a the World Bank, The Economist Intelligence Founding Convenor, ‘square mile’ (2.9 sq km) following medieval Unit, the OECD and the United Nations. Jeremy Goford, Past boundaries, and Canary Wharf to the east. The instrumental factors are combined with Master Actuary was Professor Mainelli emphasised the crucial 23,812 online questionnaire assessments from Michael Mainelli given by Alderman 3,159 respondents.

Jake Sugden importance of clocks and other measurement Professor Michael for the development of London as a “What stands out over the past 12 years is Mainelli, Emeritus Professor of Commerce, commercial centre. The Worshipful Company that the number of competitors to London has Gresham College; Executive Chairman, of Clockmakers’ motto underscores this: exploded and combined with the remorseless Z/Yen Group on Wednesday September “Tempus Rerum Imperator” - “Time is the rise of Asian centres to produce a current 20 2017 at Mercers’ Hall, London. commander of all things”. top five of London, New York, Hong Kong, This was a dazzling and densely packed “From the 9th century guilds focused on Singapore, and Tokyo.” lecture covering a huge variety of issues about measurement and quality – the pendulum So why does London rank 1st to Tokyo’s 5th the history and current place of London in the of trade in the City swung to the beat of despite the Japanese economy being twice the world. Introduced by our own Past Master volumes and lengths, weights and hall marks. size of the UK economy? Andrew Marsden who is Chairman of the One of the most significant contributions “A global centre is connected to the world, not Financial Services Group of Livery Companies, that guilds made was building a common just its domestic economy. I point to the fact that (which includes the Marketors) Alderman wealth of knowledge. No longer would Professor Michael Mainelli, who is an expert arcane technological advances die with their I have often participated in deals in London on cities, got straight into the real questions inventors. Knowledge would, through a that had no domestic commercial operation. A about London and why it has survived and system of apprenticeship, be passed on to Chinese, Australian, and Swiss deal concluded thrived so long as a leading city in the world. future generations.” in London. I cannot recall any New York deal without a US commercial operation. So far, I “London’s recent successes are due to a Other crucial developments were the might only class London, Singapore, and Hong sustained confluence of several factors, some acceptance of immigrants from Europe Kong as truly global for all.” ‘accidental’ ones being maritime location, with their commercial knowledge and the early infrastructure, Continental wars, and establishment of a bourse. “Londoners knew “All cities are intense, but structural intensity the rise of the USA over the past century,” how to trade physical goods – Billingsgate is special to the City of London. With only he pointed out. Criticism of short-term City for fish, Smithfield for meat, Leadenhall for 9,000 residents and 450,000 commuting thinking is not new. But in the 19th century he poultry, Spitalfields for general foods. But in workers, it’s a 98% chance anyone you meet believes a few ‘intentional’ factors, such as the 1565 Sir Thomas Gresham opened a London on the street is working. There is nowhere business environment, a trading culture, and version of the Antwerp bourse, known as the on the world like it. And Crossrail’s success the rule of law were crucial in establishing Royal Exchange. For the first time, London will raise those odds over 99%. A temperate London as a world city. had an organised market where invisible and climate, twisting alleyways, and numerous London is the capital and most populous intangible things could be sold, such as shares drinking places ensured that from the time city of England and the United Kingdom. in ships.” This was a crucial development. of the Tudors financial workers met each Founded two millennia ago by the Romans, Nowadays, we have moved further other frequently. From pubs to coffee shops to from 1825, when London overtook Beijing, with invisible deals, using modern americano and cappucino networking centres, until 1925 when it was overtaken by New telecommunications in all businesses and supplemented by air transport and IT.” York City, London had the world’s largest city markets, but they are still not as trusted as Professor Mainelli ended with optimism for population. It now has a population of 8.8 physical contact. “Physical meetings limit the future of London. million, which is 13.4% of the UK population. information leakage, while online you’re “We have problems certainly. With or without The Greater London Authority puts the only a broadcast email away from sharing a Brexit, we need to stimulate investment population of the whole London city-region top-secret negotiating point. Modern financial in quality education and training, health, as 22.7 million - 35% of the UK population. transactions involve bringing together a wide infrastructure, broadband; sort out the The proportion of national population range of skills at particular points – the buyer airports (plural), make the nation as ‘visa centred in and around London as the capital and seller, their brokers and agents, their less’ to get to as possible, make financial city is the highest in the EU. lawyers, accountants, actuaries, surveyors, account-opening a one minute process, create He reminded us of the wide variety of assets consultants, and public relations experts.” a competitive housing market, simplify the that make London unique. It is a leading In other words, people still need to be where tax system, and so on. We need to be honest global city in the arts, commerce, tourism, the action is. Successful people want to live about our faults and not let false rhetoric transportation, education, entertainment, in successful places and he believes you impede fixing them. We are deficient in some fashion, healthcare, media, science, can’t be an international centre without areas, but not desperate; in danger of having professional, business, and financial services. international people. “In 1800, only 3% of the our Emperor’s clothes disrobed, but with London’s universities form the largest global population lived in cities. Only two time to knit some new garments.” concentration of higher education institutes cities, London and Beijing, had more than a Following this lecture Alderman Professor in Europe. It is the world’s most-visited city million people; London, largely because of Michael Mainelli became the Master of the by international arrivals and more than 300 its unique renewable transport system, the World Traders, a very apt role for an expert languages are spoken in the region. tidal Thames, was arguably the only city able on London and other world cities. The City of London makes finance London’s to feed properly a million people well before The Financial Services Group of Livery largest industry. As Professor Mainelli told railways. By 1900, 14% of the world lived in Companies donated all proceeds from this us, more than 100 of Europe’s 500 largest cities, by 1950 30%. We crossed over the 50% event to the CPotential London Centre for companies have their headquarters in central mark in 2008 and now have over 450 cities Children with Cerebral Palsy - http://www. London, along with over 480 overseas banks. with more than a million people.” This is more than any other city in the world. Prof. Mainelli pointed out that his firm, Z/ cplondon.org.uk/ London is the world’s biggest currency Yen Group, had recently published the 22nd Roz Morris trading centre, accounting for some 37% of edition of the Global Financial Centres Index Court Assistant n

8 marketors.org The Lord Mayor’s Show 2017

The new Lord Mayor I even managed to find time to design and by and when. We all broke into a cheer have made key rings for everyone as a when 151 Regiment The Royal Logistic What do you get if you cross a Bowman, surprise memento of the day. Corps’ float came past with the Marketors’ a Grocer and an Accountant? The 690th banner down its side. Lord Mayor – Charles Bowman. In his civic life, he is a Court Assistant of the Lunch is served Worshipful Company of Grocers and By 12:30, guests were gradually appearing Liveryman of the Chartered Accountants’ back into the private party area ready for Company - complementing his long the lunch to be served. With the Marketors career which began at PwC in 1983. He supporting 151 Regiment this year, rather believes that we need to do more to than having our own float, it meant that demonstrate the value and integrity of the Master could enjoy both fellowship the City to the public and during his year and lunch in the comfort of The Coppa in office, through the ‘Business of Trust’ Club. Drinks were ordered, and the next programme, will be challenging business A dry parade! thing was laughter and merriment. It to raise its game – better business trusted was a remarkable atmosphere! Soon by society. Eleven Marketors and 36 guests including after the dessert at around 15:00, guests In preparation two children turned up for the event at were gradually departing. Some took the The Coppa Club, St Paul’s. It’s a fabulous opportunity to visit St. Paul’s Cathedral This year, I was given the opportunity vantage point as it’s opposite St Paul’s which had opened its doors for free, while to organise the Marketors’ lunch event and has a restaurant-wide window with others went off to the Tate or for one of the for the Lord Mayor’s Show. I was feeling seats where guests could enjoy the show, City Walks that were taking place in the a little nervous as Liveryman Carole whatever the weather. Against all the odds afternoon following the Show. I know that Seawert had been the Event Director for the rain actually stopped for the show, many of you also enjoyed the spectacular this event for the last three years and I so guests were able to choose whether to Lord Mayor’s Fireworks at 17:15. knew she would be a hard act to follow. stay inside or venture out and drink in However, I needn’t have worried as, with It was an absolute pleasure having four the atmosphere of what is always a very members from 151 Regiment joining us for Carole’s briefing, Court Assistant Annie special day for the City. the lunch. I would also like to thank many Brooks’s guidance and Assistant Clerk of the guests for their positive feedback Doreen Blythe’s sagacious advice, the task As the Show was taking place on and for the Master’s kind words. became completely stress free. In fact, I Armistice Day, everyone observed the was delighted when all 50 places were two minutes’ silence at 11:00 before the Liveryman Henry Chung allocated a few weeks before the deadline. procession set off from Mansion House to Event Director n escort the new Lord Mayor to the Royal Courts to pledge loyalty to the Crown. After checking people off my list, guests began to disappear as the procession started to march pass the front of The Coppa Club. Many of us stayed inside and enjoyed the colourful pageantry as it passed by in front of us, while enjoying a drink or two before lunch. Several guests had the Lord Mayor’s Show app which was a useful guide to who was passing

12th Marketors’ golf day, Verulam Golf Club on July 3

Yet again I have to report that the with, everything in the day. weather was very kind to us – neither too hot nor too cool, and dry! What I want to end by emphasising that this more could we want? We have been is by far the most successful Livery Golf extremely lucky for such a long time – Day – apart from the Prince Arthur must be that livery fellowship has even Cup itself – and really deserves more greater positives than we realise! Of attendance from our own members course, the fact that the Master was in (welcome to bring business associates in attendance clearly helped. their teams). The ambience at Verulam Institute of Marketing, the City of London is very special (it is, after all, where Sam Our limit was 24 teams of four players – Beadles’ Guild our own professional PR Ryder was Captain and where he created we reached that limit some time before, company (Whiteoaks PR) and a team the Ryder Cup) and everyone who came but at the last moment one let us down. from our sponsors, led by their Business this year was extremely enthusiastic about However, within the 23 teams we still had Development Director, Chris Sandford. returning next year – in fact we already 17 different livery companies represented have confirmed bookings! Liveryman plus organisations such as the Chartered Our sponsors were Investec Wealth and Investment Limited and they really Ian Dockreay and I will be delighted to reserve places – individual or teams – so There are, of course, some long- pulled out all the stops for us – who established competitions with could possibly forget the full-size model please get in touch. commensurate prizes and trophies zebra (the zebra is, of course, the Investec Master-Elect Richard Christou and I will – here are the 2017 results: logo) which we placed in front of the be there on Monday 2 July – we look clubhouse? Our very sincere thanks to 1st Team Prize – Worshipful forward to welcoming a full house! Chris and also to Kate Dixon who heads Company of International Bankers up their London marketing and who Past Master Michael Harrison 1st Individual Prize – Tom Dissen provided everyone with what has to be Golf Captain n (International Bankers) one of the very best goody bags ever! (Even had three golf balls with that zebra We also held a competition (with 2nd Team Prize – Worshipful on them!) grateful thanks to the Verulam Company of Marketors “Marketing professional, Joel Saunders, who set Belles” We subsequently moved the big zebra it all up) where all of the proceeds to the clubhouse’s terrace area where 2nd Individual Prize – Michael went to the Lord Mayor’s charities it stayed until the following day and Hardman (Chartered Accountants) – and raised almost £1,000. The apparently was the centre of attention challenge was to be the closest to 3rd Team Prize – Worshipful from Verulam Members playing that day the pin on the most challenging Company of Water Conservators (some of whom wondered if they should par 3 hole at last year’s Ryder Cup in future take more water with whatever in America - playing it in the swing 3rd Individual Prize – Andrew Lee they had the previous evening)! studio but with incredible realism. (International Bankers) It was a daunting green with water Whilst the undersigned carried out Nearest the Pin – Liveryman Helen and sand surrounding it! Our two the marshalling duties and generally Gibbons-Maude (Marketors) winners did very well: welcomed everyone (and checked their Nearest the Pin (in three shots on the scorecards afterwards!), the Marketors’ Winner – Chris Brooks (Marketors very long par five 18th) – Gary Boyes administration team of Diana Tombs, Team) at only 8 feet 5 inches (Brewers) Peter Short, Ian Dockreay and Stewart (remember, it was in America – not Shuttle were all kept busy throughout the metric) Longest Drive – Rej Bhumbra day from registration, through the putting (Drapers) Runner up – David Port (Water competition, the Ryder Cup Challenge in Conservators) at just 10 feet 2 Putting 1st Prize – Andy Bye (CIM) the professional’s swing studio - to the inches. Well done to both, and pre-dinner last-minute changes (always Putting 2nd Prize – Roger North many thanks to all who took part in happens!)…..I can say with certainty that (Water Conservators) a very good cause. we were all exhausted by, but delighted

The historic city of York was the destination for the Master’s weekend this September. It is one of the finest cities in the UK with its sturdy city walls, the famous Minster cathedral, the National Railway museum and so many other attractions. Everyone assembled at the Hilton Hotel on the evening of Friday, September 15 for a sparkling wine reception and informal dinner at the hotel’s restaurant. The next morning, Saturday, the first stop was the fabulous Minster. Its proper name is the Cathedral and Metropolitical Church of Saint Peter in York. It is the largest cathedral of its kind in Northern Europe. Architecturally, it is known for its wide decorated gothic nave and chapter house. After the Minster, the Marketors headed Sunday started with a visit to the National Most spectacular are the huge windows; to the Castle Museum where the social Railway Museum and an opportunity the West Window with its heart-shaped history of the city and its great county are to explore the 300-year history of rail design is known as ‘the heart of Yorkshire’ revealed. The museum building is Grade transport in Britain. It also houses the locally. The great East Window which was 1 listed and was a former debtors’ prison largest collection of railway objects in the completed in 1408 is believed to be the that was built on the site of the original world – it is a truly interesting museum, largest expanse of medieval stained glass York Castle. especially when one thinks about the in the world. social impact of the railways in the UK. Then followed lunch and a very appropriate post-prandial trip to York’s Thereafter, the Master’s weekend Chocolate Story. We all know about the concluded with a cruise on the Ouse delights of Terry’s All Gold and Chocolate on the River Duchess where everyone Oranges but did you know that Terry’s enjoyed relaxing lunch in the sunshine. started up their business in 1767; 250 Ann Goodger years ago. While quite a decadent visit, Court Assistant n everyone also discovered everything about the history of this great business. On Saturday evening, a formal black- tie dinner was held at the Merchant Adventurers’ Hall. Set in beautiful gardens, this 14th century medieval guildhall is one of the most important buildings in York as it is both a scheduled ancient monument and grade 1 one listed. Interestingly, the Undercroft was an almshouse until 1900.

12 marketors.org Marketors’ annual City lecture: BREXIT – the new millennium bug?

Commission President and the European David reminded the audience that Commission surprise £1.7 billion over the last 40 years, thanks to the surcharge in October 2014 left many negotiations by Margaret Thatcher, as a questioning David Cameron’s ability to country we have saved over £320bn in reform the EU as promised. payments to the EU. But has Brexit had the devastating effects Looking at the latest research the impact that many Remainers predicted? After on Brexit will vary by sector. Food and an initial depreciation of the pound it drink manufacturing and the hospitality quickly rebounded. While it hasn’t risen sector face difficulties as they rely heavily to pre-vote levels, the weaker pound has on EU labour. We also have a high import brought many benefits. It has boosted dependence in the oil and gas segments as mergers and acquisition activity, the well as the auto industry. The Master, Sue Garland Worthington favourable effect on the UK market means CBE, welcomed over 100 people to On the other hand, the financial services fees are cheaper and UK business is more the annual Marketors’ City lecture on industry has seen a resurgence since the attractive to other countries around the October 19. A capacity audience filled Brexit vote. There are over two million world. However, some areas have been the lecture theatre of our generous employed in this sector and it is the significantly affected such as greenfield hosts, Investec Wealth & Investment. largest tax paying sector but it is also the capital investments which are down 42%. Guest speaker, Liveryman David Haigh biggest export sector for specialist finance Looking at the EU as a trading partner, posed the questions, “Can Britain go it derivatives. the UK is a key trader, buying more from alone post-Brexit? Will Britain’s brands other European countries than we export. As a brand, Britain’s value has risen since suffer? Is the country going to lose its We are an important and valuable trade the Brexit vote. In the G20 the UK has appeal to migrants and tourists?” partner for the EU and, as such, it is in the third highest intangible value as a David drew parallels in his talk with the the interest of the EU to reach a balanced % of total business value. We have great mass scare associated with the millennium agreement. branding and “The Great Campaign” bug in 1999. that received full cross party support has The current divorce bill for leaving the EU played an important part in driving value Opening with a somewhat controversial is estimated at between €25.4 - €65.1bn. to the Great Britain brand. question, the audience were asked to Our current annual contribution is £12.2bn show hands as to whether they had of which the EU reinvests £4.1bn in the Within the brand value the British voted to leave or remain in the EU. UK. This leaves a net contribution of Monarchy is one of the most valuable David explained that he was strongly in -£8.1bn. assets, adding £58bn to the value of brand favour of leaving the EU and had voted Great Britain. When we come out of the EU we will to leave. For him this decision was based David highlighted the huge economic on personal experience of dealing with no longer pay this annual contribution. opportunity that Asia and China offer the the EU and felt, in his experience, that The probability is the EU will stretch UK. they never listened. He also felt that at the divorce payments over 5-10 years. times the EU worked against the UK, and In effect, if we pay the divorce bill to get Brand China is the fastest growing cited the recent instance highlighted by out we will still be paying less annually country brand in absolute terms, up US James Dyson, of German vacuum cleaner than we have been paying for the last few $3.1 trillion. In the last five years China manufacturers using their clout with the years. So why don’t we be generous and has worked to reposition itself away EU to skew the energy efficiency ratings just get on with the deal? from the cheap “made in China” stamp, system in their favour. by developing brands such as Huawei. Addressing the question - will Britain’s Chinese companies now make up 50 of the brands suffer? David started by outlining Global 500. the rise in national branding and the China wants to be taken seriously as a recent moves to put a value on nation global trading partner and is investing brands. nearly $900bn (£586bn) in six economic National status and identity branding corridors connecting Asia and Europe as is growing as an entity. Growth in part of the Belt & Road initiative. Brexit nationalism can be seen in every corner of will give the UK the freedom to create our the globe, from the recent events such as own trade deals, allowing us to capitalise the Spring of Nations and Catalonia’s vote on these huge market opportunities. for independence. In concluding, David outlined his belief It’s important to remember that that Brexit is just another millennium bug, individuals can have a massive impact on and that in the future, we’ll look back and nationalism. No-one believed that Brexit wonder what all the fuss was about. was going to happen, David Cameron David Haigh is CEO and founder of Brand believed he couldn’t lose the vote. But Finance plc, the pioneering global brand and events in the preceding months had left business valuation consultancy. many feeling frustrated and angry with the EU. The physical humiliation of the Gail Cook election of Jean-Claude Juncker as EU Liveryman n

The Court is the highest decision-making body of the Company and is also the group from which future Junior Wardens and ultimately Masters are drawn. So if you have aspirations to being part of the decision- making process and eventually to becoming Master then you need to apply to become a Court Assistant. The Court Nominations Committee, which I have the honour to chair at present, is the Committee which encourages and considers applications, interviews candidates and recommends those it considers suitable to the Court. But, Work of the Committee meetings held in the late afternoon and of course, as in everything else, it’s the Court There must be a minimum of 10 Court sometimes (if not always!) followed by a which decides. Assistants and a maximum of sixteen. While glass or two of wine. The Court considers About Court Nominations Committee (CNC) not all Court Assistants are required to have a rolling Four Year Plan; financial issues; The Committee comprises: the willingness to progress, the CNC must nominations for Freedom, Livery and Court; progress against the Aims; Committee • two Past Masters with the vote, elected by ensure there are sufficient Court Assistants reports; Membership status and annually, the the Past Masters for a two year term. One with the potential to progress. In order to do this the CNC keeps under review the election of the officers for the year ensuing. acts as Chairman appointed by the Court. status of Court Assistants; when they are Work of the Court Assistant • Senior Warden Ex officio due to seek re-election and their likely desire As well as attending, and therefore to do so. We maintain a list of potential • Middle Warden Ex officio preparing for, Business and Ceremonial candidates over different lengths of time. We • Junior Warden Ex officio Courts, Court Assistants are expected to discuss with these candidates their personal play an active role in the Company, as they • Two Court Assistants, elected by the situation and the likely time-frame in which will invariably already have done. They will Court Assistants for a two year term they might be ready to be considered. And usually chair a committee or perform other Eligibility to be a Court Assistant we encourage members with potential to be important tasks. The current Chair of the active in the Company on a variety of fronts A Liveryman will be eligible for Trust, Treasurer and editor of Marketor are all including attendance at events especially the consideration for appointment to the Court if Court Assistants. he or she meets the following criteria: Great Events, work on Committees, donation to the Trust, introducing potential new Succession planning 1 evidence of commitment to the Company, members and any other relevant way. While the Master is responsible for sounding which is likely to include attendance Work of the Court out the next Junior Warden, the CNC can at events, service on committees/task support this over time by taking a longer forces or carrying out a major project, Everyone in the company has attended a Ceremonial Court when they were admitted term view of succession planning, not just introducing potential new members to the for the position of Junior Warden, but also Company, and as Freemen and most have returned to be clothed in the Livery. Such Ceremonial for other key roles like Treasurer, editor of 2 high standing in the business or academic Courts are generally held before Great Event Marketor and Chairman of the Trust. field or in the community generally, and dinners and lunches, although the Master Anyone who is interested please contact 3 contributing to the Company’s Charitable has the power to call a Ceremonial Court at me at [email protected] or on 01582 and Educational Trust, and any time. Court Assistants are expected to 462748. Alternatively speak to any member 4 (following feedback from the relevant attend Great Events and Ceremonial Courts. of the Court. Committee Chairmen) appropriate But the business is done at Business Courts David Pearson personality and gravitas. held quarterly. These are usually two hour Immediate Past Master n The livery and you

Think back to that wonderful day you I please urge you to consider coming on And a thank you also to those fellow found out that you had succeeded in board!). Which means you are recognised Marketors who give generously of their your examinations and realised that you in your profession, and you are wanting to time and expertise but who are maybe still are now an accountant…a surveyor…a contribute and give back perhaps? thinking about, or perhaps haven’t even solicitor…or any one of many professions We are a successful, very active and considered, moving up into the Livery, I ask that require diligence, commitment, respected livery company and we have so you to please seriously look at this move, intelligence or any one of many attributes many areas in which we do contribute and and contact me at [email protected], I’ll we associate with professionals. give back from within the capabilities and be delighted to help you understand how to What a great feeling…and hey, that means you expertise of our members, and it feels good; do that. can now join your professional circuit bodies, it is good! After all, you did join a livery company… be recognised, contribute and give back. To those who are already Liverymen, may surely becoming a Liveryman is what you Well, you are, indeed, a marketing I say thank you, for all that you do, and should do, and what you’d like to do? I look professional, and a member of the enjoy doing to help us be what we are, and forward to hearing from you! Worshipful Company of Marketors (and maintain our position and contributions to Court Assistant Ian Ryder if you are not, but reading this, then may the City and the profession. Chairman, Livery Committee n

14 marketors.org Membership Matters

After three years as time in 1-1 chats and email exchanges with subscriptions in the non-livery world! Membership chair, I prospective members to explain more about I’d particularly like to mention the current am stepping down the Marketors and how to join. When we and past membership committee members, and handing on finally reach the stage of formal applications, stalwarts of interviewing days and the reins to a fellow the membership committee has conducted generously giving their time to conduct Court Assistant in more than 70 hours of interviews. interviews: Each year’s Junior Warden 2018 who I know A big ‘thank you’ is due to everyone in the (Richard Christou, Phil Andrew, Andrew will take Aim Four Company who has encouraged and hosted Cross), Raoul Pinnell, Annie Brooks, Jane membership from guests at events and brought forward their Wharam, Annmarie Hanlon, Jenny Moseley, strength to strength. contacts to join. This is undoubtedly the best Sue Garland-Worthington, Emyr Williams A change of role always produces a moment way of introducing the concept of the Livery, and David Doughty. And also many of reflection and there have been some as experiencing the social and business thanks to many other Liverymen called standout moments and great stats from the aspects of the Marketors with the guidance upon to support applications and sponsor last few years. of an existing member allows potential new recruits. Additionally, Liverymen recruits to gain a high level of insight, David Haigh and Tom Tuke-Hastings I have talked with and met the most directly informing their decision to join. who have generously provided venues fabulous potential new members, many of for open evenings. And finally, a special whom I am pleased to say have joined our Two open evenings are already planned for thanks to Diane Morris who created the ranks. An amazing diversity of individuals 2018. The first date is Wednesday May 2 at a current recruitment process and successful and eclectic mix of industries, specialisms City venue. For those considering livery life, momentum, as the outgoing chair in 2014. and career paths that makes us unique as a these open evenings are an invaluable way membership organisation. New members to learn more and get a sense of who we are I know we will see a steady pipeline of new represent the microcosm of marketing in and what we are about. members arrive in 2018 and well beyond, action and demonstrate the evolving nature thanks to everyone’s continuing support We structure these events informally over of our profession. But all come to us with a and the unswerving investment of time and drinks and nibbles, but always include talks common thread - our passion for marketing energy of so many committed Marketors. from the Master and Wardens, who explain along with the desire to live the values and Lesley Wilson their own personal journeys and outline ethos of livery life. Court Assistant n each of our four Aims. We also explain Since 2015, we have held six prospective some of the livery terminology and what it members’ evenings (two per year) with means to progress from Freeman through to over 120 potential members attending these Liveryman and (for those interested) onto events. Over half subsequently joined as new Court and other offices of the Company. The Freemen, and a good proportion are already anecdotes and insight that guests receive Liverymen. Another 35-40 individuals came at one of these events helps to lift the veil to us in addition to open evening events, on some of the mysteries of the ancient having found us via our website or through traditions that prevail in civic City life. We member introductions. I estimate I have even dare to discuss fines and quarterages spent between 400 and 500 hours of my otherwise known as joining fees and An eventful six years

When I joined the company in 2011 I was with the Clerk’s Office. So don’t worry, if experienced can mentor the newer members advised to join the Events Committee. you join the Committee you won’t be asked and I’d like to thank all those of you who ‘You’ll get to know people and they will to organise a banquet at the Mansion House! have been on the Committee during the past get to know you’, I was told. And it’s true. One of the first events I was involved in two years I’ve been at the helm, especially It’s an excellent Committee to join when was the Lord Mayor’s Show in 2011 – my two secretaries – Liverymen Tom Tuke- you are new to the Company because helping Court Assistant Lesley Wilson. Hastings and Gill Whitelegg. It’s been a you get to learn so much as well as get It was a baptism of fire as, not only were privilege to orchestrate the Master’s Events involved with some of the entertaining there over 170 guests, but they were being programme for Immediate Past Master and eventful elements of the livery. accommodated over two venues. The Wine David Pearson and this year’s Master Sue The great thing about joining the Events Tun being hosted by Lesley and me and The Garland-Worthington. Committee is that you can ease yourself Capital Club by much missed Liveryman - I shall be moving on from Events this in gently by organising as many or as few the late Dan Doherty. This only whetted my coming January to chair Membership and events as you wish, or your time will allow. appetite and the following year I was the would like to wish my successor, Liveryman Generally, there’s anything up to about a Event Director for this wonderful annual Stephen Christou, all the very best for dozen Event Directors on the Committee as event in the livery calendar. 2018. Naturally I’ll be a little sad to leave ‘many hands make light work’. So, if you’d In 2013, I was invited by the then Chairman, something I’ve been with since I joined the like to organise one, two or three (or more – a David Pearson, to be Secretary of the company, however I am looking forward to rarity) events a year there is a place for you. Committee which I enthusiastically agreed the new challenges that Membership will offer me. The Events Committee helps to organise the to. I stayed in this role for three years before Master’s Programme of Events for that year. David invited me to be Chairman during his I hope you’ve enjoyed the events as much as The Great Events, such as the Installation year as Master in 2016. I have over the past six years. Dinner, Spring Lunch, Lord Mayor’s As Chairman, I have mixed old and new Annie Brooks Banquet and Bowden Charter Dinner remain Event Directors with a view that the more Court Assistant n

Follow us @marketors WINTER 2017 / 78 15 In pursuit of perpetuity – how livery companies are reinventing themselves for the 21st century

Historically, livery companies focused By the 14th century, salt was an essential and scissors. With on their eponymous trades. However, commodity in England. It was used the demise of the many of these trades barely exist mainly for preserving meat and fish. sword making and any more, if at all. In the context of Other uses included any operation where cutlery trade in the relevance and perpetuity, many have ‘chemical’ action was required, such City during the ‘morphed’ their focus, particularly for as cleaning, dyeing fabric, bleaching, 19th century, the charitable and outreach efforts. Their degreasing, dehairing and softening Company evolved survival has been achieved by doing leather, and in the formulation of towards supporting what they have always done: fostering medicines and ointments. Hence, as well the surgical instrument trade. their ‘trade’ in a wide context, serving as dealing in salt, Salters were experts in Today, whilst the the community, and embracing dry salting fish and meat and also dealt Company makes modern skills and professions. Here are with flax, hemp, logwood, cochineal, grants of cutlery just a few examples. potashes and chemical preparations. Thus, sets to hospices the Company’s modern-day association and continues with chemistry and science can be traced to support the right back to its roots. making of cutlery, The Company’s activities today are its Surgical Award Fund promotes centred on charitable work and science innovation in the design of surgical education activities. Their flagship charity, instruments and techniques. A Cutlers’ The Salters’ Institute founded in 1918, is Surgical Prize is awarded annually to a one of the country’s leaders in the field surgeon who has performed outstanding of science curriculum development and work in the field of instrumentation or its influence stretches across the world. technical development in any branch Its original purpose was to assist young of surgery. Its Cutlers’ Fellowship in chemists returning from the war who Surgery is for recently qualified surgeons wished to continue with their chemistry at St Bartholomew’s and Royal London studies. The Institute aims to promote Hospitals who wish to visit hospitals The Salters’ Company the appreciation of chemistry and related outside the UK in order to study surgical (Number 9 in order of precedence) sciences among the young, and to techniques relevant to their chosen specialism. The Fund makes further The Salters received its first licence in encourage careers in teaching chemistry educational grants in the field of surgical 1394 but, like other livery companies, was and UK chemical and allied industries. and medical technology. probably in existence prior to 1066. In 2007 The Cutlers’ Company (Number 18) they celebrated the 400th anniversary of As part of its Sexcentenary Appeal (2016), the Royal Charter granted in 1607, their The Cutlers received its first Royal Charter the Company raised funds in aid of fifth such licence. in 1416 (the only one granted in the Barts Health Violence Reduction Service wake of Henry V’s victory at the Battle (Knife Crime), Tusk (African Wildlife Since before the Romans, salt’s importance of Agincourt) to protect the interests of Conservation, the elephant being a key was well established. Roman soldiers those producing and trading in knives, part of the Company crest) and British were given salt rations and this ‘sal’ is swords, and other implements with a Disabled Fencing. the origin of the word ‘salary’. A soldier cutting edge. Over time the emphasis failing in battle or falling asleep at his post shifted from implements of war to cutlery The Coachmakers and Coach-Harness was ‘not worth his salt’. and other domestic wares such as razors Makers’ Company (Number 72)

Although operating for many years already, this Company received its first Royal Charter in 1677 in respect of coaches and materials. When horse-drawn carriages were superseded by motor cars, not many coachmakers kept up with the times. Their numbers diminished even more when handmade motor coachwork gave way to mass-produced cars. However, the growing number of motor manufacturers was recognised by the Company and they

16 marketors.org In pursuit of perpetuity – how livery companies are reinventing themselves for the 21st century

were soon joined by makers of ‘coaches The art of fan making was brought to Today, in addition to being the of the air’. Thus, the two industries – England by French Huguenot craftsmen, acknowledged repository of fan motor and aircraft – became the modern initially in the late 1500s. Once established enthusiasm and expertise in relation equivalents of the coachmakers of old. in London they took on native apprentices to antique and modern ladies’ fans, and flourished. the Company champions fans in air The Company has always encouraged conditioning, aviation and aerospace, and Though the high point of the fan’s use technical education and design the Armed Forces. improvement. Today it provides support as a fashion article was in the second in the form of educational bursaries half of the 18th century, the Company In higher education, medals and prizes to students within their associated still had to battle against cheap printed are awarded to students for avionics, industries. Excellence in design, technical fans and imports. Despite numerous aerodynamics and fluid engineering. development and commercial significance and varied efforts to protect the home A scholarship bursary, originally for are encouraged and promoted. There are industry, between 1760 and 1784 the the advancement of wind tunnels or bursaries for students studying motor average number of apprentices being aeronautics, has been awarded by the Fan vehicle design and aerospace sciences. registered was just four. By the end Makers since 1959. of the 18th century many fan makers There is also a flying scholarship for were also haberdashers, carpenters, It is perhaps this company, more than an individual who has shown aptitude jewellers, pawnbrokers, engravers and many of the others, that over the and determination to become a pilot. stationers as foreign competition became centuries has struggled through many In addition, the Company continues to overwhelming and alternative livings had of the same issues confronting the wider provide support for heritage coach and to be taken on. UK economy today: religious strife, coach harness making. immigration, foreign trade and skills With the gradual reduction in use of The Fan Makers’ Company obsolescence. According to the Fan ladies’ fans following the First World War, (Number 76) Makers’ website, ‘The Company, like other the Company started to take an increasing livery companies, is one of those sturdy Today’s Fan Makers’ Company claims to interest in mechanical fans. In 1939 the oaks rooted in the past but maintaining be the youngest of the ‘old’ City livery Court formally recognised this modern its strength through new ideas and companies, being the last to receive a form of the craft as a logical extension adaptation, in our case to the exciting Royal Charter for nearly 300 years (1709). to the Company’s sphere of interests technology of the aerospace age and One hundred years after their charter, the and resolved to play an active part in renewing its freshness year by year.’ It is a Court of Aldermen granted 60 Liverymen supporting the vigorous and innovative terrific case study of the vision, leadership, to the Fan Makers in 1809. heating, ventilating and air conditioning continuous reinvention and innovation industry – an industry on the rise ever necessary to continue in perpetuity. They since the need to improve air quality was are the same skills inherent in marketing recognised in the 17th and 18th centuries. excellence. Present day applications of fans are far too If you found the above interesting, you may numerous to list, but the importance of the also wish to visit the websites of the Fuellers, fan in the aviation industry should not be Wheelwrights, Horners, Needlemakers, Tallow overlooked. It has been suggested that the Chandlers and Wax Chandlers to discover how invention of the gas turbine engine, which they, too, have evolved their focus over time. incorporates a very sophisticated fan, changed the world in the second half of Liveryman Debra Marmor the 20th century and into the 21st. City & Mayoralty Committee n

One of the core aims of the Marketors’ The Marketing Society will promote Trust is to encourage excellence in the free entry offer from the Marketors’ marketing, by encouraging the very Trust through its Online Clubhouse and best in marketing education and the dedicated Awards website. The Trust Trust is keen to raise its profile both within the Worshipful Company of will receive full acknowledgement at Marketors and more broadly within the the awards evening, through distinctive marketing sector. branding throughout the ceremony Now, in a major new initiative, the on audio visual screens, script and Marketors’ Trust has linked up with programmes and will feature in the Last year’s winner was #JointheHerd, The Marketing Society and its annual winners’ booklet and media coverage of about whose entry, judge Mark Given, Excellence Awards to encourage the six shortlisted entries. The Trust has Marketing Director of Sainsbury’s said, marketing excellence and the sharing been invited to nominate a senior “With almost no budget, this team of best practice practising set themselves an audacious goal of within the galvanising every stakeholder who Marketor charity and cared about the cause of saving African not-for-profit from a elephants from extinction and within nine sector. The charity to months a UN resolution to close the ivory Trust will serve as one trade worldwide was agreed.” fund free entry of the judges into the Awards John Hooper CBE, Chairman of the of the not-for- by charities, Marketors’ Trust, Honorary Fellow which normally profit category. and Past Chairman of the Marketing would cost The judges will be Society and Past Chairman of Moorfields £300. In addition, Eye Charity, said: “This is a bold new looking for examples a representative from venture which we hope will presage of marketing campaigns each of the six shortlisted greater future co-operation between the charities will be invited to attend from a charity, a not-for- Marketing Society and the Worshipful the awards ceremony and the profit cause or public sector Company of Marketors. It’s great that overall winner will be offered a place organisation which has delivered a we can encourage excellence in charity for one nominated executive on the tangible and lasting effect. They marketing in this way. I sincerely hope the Marketing Society’s prestigious will evaluate the scale of the all Marketors operating within the not-for- ‘Ones to Watch’ programme. challenge, the value delivered profit sector will consider entering their This is a series of three marketing campaigns into the Marketing workshops focusing on ‘Future, to the cause or organisation, Society’s Excellence Awards and take Engage and Deliver’ founded changes in public perception advantage of the free offer.” by the esteemed leadership and the return on marketing coach Steve Radcliffe and expenditure. Find out more by visiting the dedicated normally offered exclusively website at www.marketingsocietyawards. to the Society’s com corporate Court Assistant John Hooper CBE members. Chairman Marketors’ Trust n

Liveryman Tom Attwood RIP 6 November 2017

Tom became a Freeman in 1980, Liveryman in 1981 and Court Assistant in 1985. He died, aged 86, on 6 November 2017 after a long illness. In his professional life, he was a marketing consultant, Chairman of Cargill, Attwood and Thomas. He was very active in the Institute of Marketing London Branch and a great supporter of Marketors events over Marketors Andrew Cross (Warden), Richard Bernholt and Vincenzo Brugaletta attended a many years, with his wife Lynette. reception at Honourable Artillery Company to launch the new brand identity of Freeman Chris Beynon’s London North West Healthcare Charity. Richard and Vincenzo are There will be a full obituary for Tom Attwood supporting Chris’s charity through the Marketors’ Outreach programme. in the Spring 2018 issue of Marketor.

18 marketors.org Marketing and rugby passions combine to cut school exclusions

I had read numerous emails and The team at SoHK were keen to expand The work also identified the need for announcements about the Marketors’ the programme further and, in particular, improved crisis management skills outreach programme and had always within the organisations, and both SoHK meant to get around to putting myself Schools carried out more than 1,600 and I are grateful to the Marketors’ PR forward to help. But, like so many of us, partner, Whiteoaks PR, who have agreed exclusions of pupils per day on other priorities and projects kept me to undertake crisis management training distracted. average in 2014-15 – 175 more than across the charity. in the previous year. However, a timely email from Court There were also 20,700 exclusions Assistant Jane Wharam played to my love for physical assault of an adult and of, and interest in, rugby and I’d like to they wanted to build a model for schools 54,370 for physical assault of a child. thank her for giving me the kick (excuse that would be sustainable and attract the sporting metaphor) that I needed. external funding to reduce the reliance of “Assistance from Gail and the Marketors funding from within schools’ budgets. At has been really impactful for SoHK. As The project in question was to provide the time, the programme had 11 schools a tiny charity, we simply don’t have outreach assistance to a small charity in participating: two in East London; one in the expertise or resources to do all the London called ‘School of Hard Knocks’ South London; two in Hertfordshire; and marketing work we would like. The (SoHK). The charity was founded in 2012 six in Cardiff. partnership has already produced a by Ken Cowen, who created the concept As part of the outreach programme, I number of great new resources for SOHK in 2007. SoHK had been running an undertook a comprehensive review of the and we are excited about our further adult programme to help the long-term upcoming work together.” Jack Lewars, schools’ market and the issues schools unemployed and those at risk of offending Chief Operating Officer of SoHK face around exclusion, poor behaviour to gain employment and skills through the and engagement, all core values that the discipline of rugby. The programme had SoHK programme looks to address. The The main reason for permanent proved incredibly successful at getting figures shocked me, and it was clear that exclusion is persistent disruptive, people back into work, building their programmes like SoHK are essential to which accounted for 79,590 (32.8%) confidence and reducing instances of anti- break the cycle and give young people of all exclusions. social behaviour. The adult programme the chance to turn their lives around. The has had some high-profile support from cost of permanent exclusions to schools There’s still a lot of work to be done Prince Harry, and a series of programmes and society is immense. According to moving forward and the team are keen to have featured on Sky TV. New Philanthropy Capital 2007, “the raise the benefits of the programme across quantifiable costs of exclusion to the public all government parties – a huge ask in the Statistics from the Department for purse are great; one estimate of the lifetime given climate. Education(DfE) show an average of cost of permanent exclusion is £64 000”. If you’d like to learn more about SoHK, 31 permanent exclusions per day and This work allowed me to identify some or are interested in providing financial a further 1,590 temporary bans on support for the schools’ programme, then key stats to build a robust presentation pupils for bad behaviour – including visit www.sohk.co.uk. violence, racism and drug offences – and sponsorship slide deck that could be used to reach potential supporters and Gail Cook in 2014-15. sponsors. Liveryman n

Review of “Explaining Cameron’s at the time Cameron first promised a evidence and the authors make clear Catastrophe” Robert Worcester, Roger referendum the opinion polls were fairly that opinion polls are not forecasts but Mortimore, Paul Baines and Mark Gill. close on the issue, as they had been for snapshots of opinion at that moment in IndieBooks, London 2017. decades. The authors contrast Cameron’s time. Even so the polls were consistent performance with that of Harold Wilson in indicating a close result, as it turned Liveryman Professor Paul Baines is the in the 1975 out to be. On the co-author of a series of books on Britain’s referendum. Sir average poll the major electoral events. Previous titles are Robert Worcester margin of error is Explaining Labour’s Landslide, Explaining was at that plus/minus 3%. Labour’s Second Landslide, Explaining time an adviser Labour’s Landslip, Explaining Cameron’s to Labour’s The Livery Coalition and Explaining Cameron’s campaign is generally Comeback. The authors are all former team and saw apolitical, and all colleagues at Ipsos Mori and use the data first-hand how the better for that. from their opinion polls and those of other Wilson ran the However, the polling organisations to support their campaign. Wilson City of London arguments. also negotiated Corporation While the previous books explain the directly with made its election results of 1997, 2001, 2005, 2010 Helmut position crystal and 2015, this one, of course, is about the Schmidt, with clear on Brexit. referendum called by David Cameron in whom he had a The question 2016 on the UK’s future in or out of the close personal of Britain’s European Union. They show that in 2015 relationship, membership of Cameron triumphed in a general election, seeking and the EU has been not only securing an overall majority for gaining some a thorny issue for the Conservatives but, by increasing both additional terms all of its time and their share of the vote and number of for the UK. has been debated seats after a full term in office, achieving Importantly these by the Marketors something no Prime Minister since the negotiations in the past. This Great Reform Act of 1832 had managed. were conducted year’s excellent Not much more than a year later he was in secret and City Lecture by out of office, and an expert poll of political the results then Liveryman David academics judged him the third-worst presented to the Haigh focused on British Prime Minister since the war. This public as further the subject and catastrophic fall from grace came entirely reason why the UK should stay in the also sparked a lively debate. Wherever because he chose to allow the electorate a European Economic Community, as it was you personally stand on the issue, if you referendum on continued UK membership called then. Cameron, however, conducted want to understand how the UK reached of the European Union, staked his his negotiations with all 27 government this decision then this book is worthy of reputation on the outcome, and lost. leaders in public and the results were your attention. singularly unconvincing. The authors show that this was a colossal David Pearson miscalculation and a gamble at best. Even The book is based on opinion poll Immediate Past Master n

Time for a new Marketors’ tie, umbrella, notepad or cufflinks?

Here are the new Marketors’ merchandise items, all are available immediately from stock.

Silk tie £28.00 (ex P+P) Notepad £14.00 (ex P+P)

Please send your orders to: Umbrella £24.00 (ex (P+P) Cufflinks £32.00 (ex P+P) Edward Fulbrook FCIM FIDM 3 Greenholme Court 89 Greenhill Main Road Sheffield S8 7RE Tel / Fax 0114 237 5998 Mobile 07515 011 907 [email protected]

20 marketors.org Master’s Charities

One of the many privileges I enjoy in the north of England. We stayed at as Master Marketor is having an the Marriott Hotel and quickly noticed allowance from the Marketors’ Trust to that most of the other hotel guests were give to the charity or charities of my families with what I can only describe as choice. I have chosen to donate to miniature-sized children, the like of which three very different but equally worthy we had never seen before. We found out causes. that the Marriott was hosting the annual get-together of a small charity called Those of you who attended the musical Walking with Giants, which helps children evening at 22 Mansfield Street back and families affected by Microcephalic in February will be familiar with the smart but tight shoes whilst most of us Primordial Dwarfism. Growth of those Nicholas Boas Charitable Trust, set up were wearing trainers, was our late and affected is proportional but extremely by Bob and Elizabeth Boas in memory of much-loved Liveryman Dan Doherty, delayed, with some people only reaching their musician son who died at an early representing the Guild of Entrepreneurs. a height of 2ft 10ins. The condition is so age. The Trust supports young musicians During the course of the walk Dan told rare that most doctors never come across at the start for their careers with particular me all about Learning for Life, a charity it so the charity, amongst other activities, projects such as attending masterclasses dedicated to developing education, liaises with health trusts to ensure that and making initial recordings. It also particularly for girls, in India, Pakistan, anyone diagnosed obtains the right supports organisations such as British Bangladesh, Afghanistan and Nepal. Dan support and treatment. It runs retreats Youth Opera who have a particular focus was a Trustee and worked tirelessly for for affected families and also the annual on working with young artists. The work this charity, so dear to his heart. Since convention where families from not just is primarily funded through concerts his so-untimely death, his friends, led the UK but other parts of the world meet held at Bob and Elizabeth’s home at 22 by his widower Neil Fullbrook, have to learn and support each other, with Mansfield Street. www.nicholasboastrust. by amazing efforts raised sufficient specialist doctors on hand. We could see org.uk. funds to build a school in Dan’s name just how valuable this was, as we watched in Nepal, opened by Neil in February. I these delightful tiny children charging In July Brian and I went to Liverpool cannot think of a more worthy memorial about whilst their parents were making to go to the annual Brigantes Breakfast to an outstanding person. On the Halls new friends and exchanging experiences. (actually a lunch!) for liverymen from all Walk I promised Dan that some of my www.walkingwithgiants.org. City livery companies who live or work Master’s charitable allowance would go On a sweltering September day a couple to Learning for Life, little realising at the of years ago I took part in the annual time that I should be asking for it to go to Halls Walk where Masters and Wardens a school named after him. How much we spend a day walking between all the miss him. www.learningforlife.org; www. London livery halls to raise money for thedandohertymemorialschool.org. charity. One of the people on that walk, Sue Garland Worthington suffering in the heat because he’d worn Master n

Getting to know… COURT ASSISTANT EDWARD FULBROOK

What London shop are we likely to find What is your most trusted news source? you in? Charles Tyrwhitt Daily Telegraph Where have you had your best meal in How do you get around? Car, train and London? La Poule au Pot in Ebury Street public transport What brand do you most admire? Have you had a life-altering event? Hotel Chocolat Divorce Who is your marketing hero? Peter Where is the best place you have Marsh (of the great ad agency - Allen been on holiday? Australia Brady & Marsh} Do you have a motto or a saying that What’s the best piece of advice you you refer to? Be Prepared Edward enjoying the sunshine at his have ever been given? To succeed in favourite holiday destination sales and marketing talk less and listen more What are you favourite qualities in other people? Sense of humour, honesty Where did you grow up? Germany, York What is your preferred mode of and a love of life and Sheffield communication? Face to face What is your idea of misery? Who would play you in the film of your Do you have a favourite tipple? Losing by life? Kevin Whateley Draught Beer / Single Malt Whisky 10 wickets to Australia at Lords What was the first record you bought What was the last film (or play or What is you idea of perfect happiness? with your own money? Dam Busters opera) you enjoyed? Motown the Spending time with my children and March Musical grandchildren

In Italy not only is autumn the time for wine and harvesting, it is also when Vicenzaoro, Europe’s largest jewellery boutique show, takes place. This year more than 500 brands from all over the world were represented and, with an increase of 20%+ business visitors, the show recorded its best attendance since 2007. With over 100 national and international journalists attending, it confirms Italy’s position as a leading player in the global jewellery sector. With its distinctive creative style, Italian jewellery has attracted all this attention. The focus is not just on quality, and creativity but it recognises the need for The Brick Forever engagement ring an effective business platform to develop this sector abroad. There is also the need and he worked for well-known prestige the commitment to the new family in an to take the ethical and social responsibility brands, including Bulgari and Faraone in innovative, original and affordable way. with the so called ‘green jewellery’. Added Montenapoleone street. to this are the millennials with their highly His jewels are somehow scabrous, permeable; they are not showy or digital knowledge desire for customisation At just 23, guided by his passion for the materials, he started designing his own flashy luxury but appear ethereal and and unique experiences. creations, while working as contractor iconic. Those who choose this brand are And it’s about the unique and for major brands. This gave him time and connoisseurs of metals and stones and incomparable experience of one small space aside to explore his own creative vibrant followers of an artist that has independent designer that I want to tell instincts. Situated between an ancient made his own brand like his gold, without you about in this Italian letter. Christmas goldsmith and an artist, Pilgio doesn’t screaming it out loud. is the time of the year when jewellery make jewels but pieces of art where stones From here, and from his own philosophy, often makes an appearance under the and metals are melting, although separate he has chosen to advertise in a few Christmas tree. Will there be a little sit together harmoniously. selected magazines and he is now a turquoise, red, green or brown box there ‘Pieces of art are emotional creatures, where powerful presence on social media. for you? Well, we can all wonder and the artist has to find the perfect balance This choice, explains Antonio, is pretty dream. On the business side of things, this expressing his own personal emotions.’ simple: social media is the place where period is when big and small brands make people choose rather than being passively the most of their sales, often increasing While interviewing him, I could feel the exposed to advertisement and products; their monthly income five-fold. emotion and pride of that 14 year old kid and he wants to be chosen! that is now a brand able to attract a niche Independent jewellery designer Antonio of customers from all over the world, Antonio manages the social medial Piluso’s shop, Pilgio, is in a small side including Barneys in the USA. platform on his own, not even with the street in the heart of Milano. It has one support of his two sons who are now window with no decoration, but a simple His marketing are his own products, learning traditional jewellery from another exhibition of unique art pieces. unique and original stemming from famous goldsmith in order to, maybe one Antonio’s family roots, his grandfather a Antonio Piluso was 14 years old he felt in day, take over the brand with their own farmer and his father, a bricklayer. Within love with jewellery; he was thunderstruck style and design. his pieces, he uses not only gold, and by a wedding ring that his friend, Luigi, silver, diamonds and precious stones, but What does it mean for Antonio Piluso and created for the goldsmith he was working iron, bronze, copper, glass and bricks. his made in Italy brand? The uniqueness for. Antonio started to follow his passion That’s probably why he defines himself a of the country that he represents is in Bricklayer of Gold, rather than a jeweller or each piece of his art. You can see that it a goldsmith. is something that excites him and at the same time something that makes this After years of research and study into country great, and a place where brands gold and metals and fusion techniques, he are all playing their own specific role. registered the so-called Oro Muto style, where gold and other metals are fused, Antonio’s dream is to have an atelier, deprived of their shine and turned into a where young generations learn and study unique texture. the techniques from the masters, while trying to develop new ideas. For Antonio, During the economic crisis, Antonio knowledge and technique develop created one of the landmarks of the brand together within our society, this brings - the Brick Forever. This allowed young together the greatness of something made couples to have an engagement ring to in Italy. be proud of. Not with a diamond but with an iconic and meaningful brick fixed Federica Sacchi Antonio Piluso at work into a silver ring to be the first brick of Liveryman n

22 marketors.org St Bride’s Christmas Quiz

So here we are in the Christmas season 6 What was the name of the first daily 10 The Queen and Prince Philip, and it’s high time for some intellectual newspaper published in Fleet Street? Duke of Edinburgh attended the Rededication of the rebuilt St Bride’s, fun! Simply answer these questions about A The Times...... o but in what year? St Bride’s history, submit your form and in B The Daily Courant...... o A 1955...... o the New Year* the winning Marketor will receive a bottle of champagne! C The Observer...... o B 1956...... o D The Daily Universal Register...... o C 1957...... o 1 In which year did Chaplain Alison 11 Joyce become Rector of St Bride’s? 7 St Bride apparently liked alcohol In the 1980s, Fleet Street publishers were plagued with strikes from print at Christmas as she wrote a poem A 2013...... o unions and moved operations to including the line “I long for a great lake Docklands. What was the name of the B 2014...... o of ale”! But which Biblical character lent union practices that led to this change? their name to a wine bottle containing C 2015...... o A French...... eight standard bottles? o B Russian...... o 2 In which Century was St Bride born? A Nebuchadnezzar...... o C Spanish...... o A 3rd...... o B Methuselah...... o 12 In a recent St Bride’s survey, one B 4th...... o C Jeroboam...... o Christmas Carol was voted the most C 5th...... o D Salmanazar...... o popular and one the least. From the initial letter of each word, can you work out their titles? 3 In 1476, William Caxton established 8 St Bride’s church was destroyed by the first British printing press in the Luftwaffe just before Christmas Most popular in 1940. What was the name of the Westminster. What was the name of H...... architect appointed after the war to his apprentice who in 1501, established recreate Wren’s masterpiece? T...... the first commercial press in St Bride’s churchyard? A Godfrey Allen...... o H...... A...... A William Wordsworth...... o B Godfrey Wright...... o S...... B John Dryden...... o C Godfrey Armitage...... o Least popular C Wynkyn de Worde...... o 9 What material was used in St Bride’s W...... construction? 4 During the Plague of 1665, which T...... A York Stone...... o creatures were blamed for the spread of K...... the disease and massacred? B Limestone...... o John Wheen A Rats...... o C Portland Stone...... o Liveryman n

B Mice...... o We hope you enjoyed our Christmas This is my entry for the St Bride’s Quiz and wish you good luck! Simply fill Christmas Quiz. My details are: C Flies...... o in your details, scan your answers and Name...... D Cats and Dogs...... o email to the Editor at editor@marketors. org.uk or send by post to: Address...... 5 Following destruction in the 1666 Fire Liveryman John Wheen 18 Crescent Wood Road of London, St Bride’s was rebuilt to Sir London SE26 6RU ...... Christopher Wren’s design. Rounded *Closing date for applications is Friday to the nearest thousand pounds, how 12 January 2018. In the event of a tie, ...... much did the building cost? the winning entry will be determined by a lucky draw. The decision of the Email...... A £6,000...... o Editor is final. All Members of the Worshipful Company of Marketors B £11,000...... o are eligible and answers will be Phone...... published in our next edition. C £32,000...... o

I have a social media alter ego, Apostroph3Woman, whose mission is to save the English- speaking world from misusing the apostrophe. I’m up for a challenge! When I am wearing my alter ego hat (well, cape, actually), I hunt out glaring misuses of apostrophes and post them on FaceBook, Instagram and Twitter. Initially, I thought most of my sightings would be hastily- written restaurant blackboards or market stall signs. Nothing could be further from the truth. Many are permanent signs in department stores, such as Downstair’s” or this example in Waitrose: get its English right and its branding “Ladies Toilets”, “Mens Fashion” and “3 for 2 Gift’s for Teacher’s”. I’ve even consistent? “Womens Shoe Gallery” or in luxury seen an apostrophe in a verb, such as “The apartment blocks (“Porters Lodge”). The For some other retailers, their erstwhile early bird get’s the worm”. new Design Museum in Holland Park apostrophes have disappeared in recent has a sign saying: “Members Lounge”. Why is it when the rules for apostrophes years. I spotted an old ‘omnibus’ in the (Do they?) It always irks me when I pass are actually quite simple that so many Lord Mayor’s Show last month with an the wooden finger post in Kew Gardens people fail to grasp them? advert for Selfridge’s. Now, of course, pointing the way to “Queen Charlottes it’s plain Selfridges. Harrods has gone Cottage”. However, the most common There is also the case of the inconsistent the same way: an early photograph of sighting of a missing apostrophe in social apostrophe. For example, these signs for the original shop in East London back in media posts has to be “Your right” when Prince’s Gardens in SW7. On one side, the the 19th century shows an apostrophe. people mean “You’re right”. sign for the road name has an apostrophe Now there is none. Interestingly, Currys – and on the other side of the road it which also started in Victorian times – has As well as seeing plenty examples of doesn’t. It’s the same in WC1 where you never had an apostrophe. It started as H. missing apostrophes, I also spot many can see signs for both Lambs Conduit Curry, then became H Curry & Sons and instances where an apostrophe has been Street and Lamb’s Conduit Street. then turned into Currys. added to a plural. Take this “Passport Photo’s” sign on the Post Office in High It’s not just people making road signs who People often say to me that apostrophes Street Kensington. (I went by there last get it wrong. Waterstone’s is somewhat are dying out and aren’t really week and, thankfully, they have now confused about whether its name has an necessary anyhow. Not surprisingly, I removed it.) I’ve seen signs for “Get your apostrophe or not. Its shop fronts include firmly disagree. Like all punctuation, picture’s on canvas”, “Roll’s of sellotape” one but the advertising posters do not. apostrophes are there to avoid ambiguity. and (in my local pet shop) “Reptile’s Why can’t a high-profile retailer like this Without an apostrophe the following have

24 marketors.org totally different meanings: We’re open; the English language, given the rise of (eg: the cat’s whiskers) only came into the were open. Your cats like my sister; your texting and the increasing use of hashtags English language in the 18th century. And cat’s like my sister. and urls, here’s a brief history of the the plural possessive (eg: the twins’ toys) apostrophe to show you that things are was not in common use until as late as the One of the reasons why people are getting always changing. mid-19th century. out of the habit of using apostrophes is because it takes longer to dash off a text The history of the apostrophe A fact which surprises me was the historic when you punctuate a sentence properly. practice of using an apostrophe followed Apostrophe is an Ancient Greek word I also blame hashtags. They don’t work by an S to make a plural, especially when which means disliking something (or when you include apostrophes (or any the noun was a loan word from another someone) and turning away from it/ punctuation, come to that) in social media language (eg cafe, bazaar). Apostrophes them. Therefore some words that don’t fit posts. That’s why banks like HSBC run also indicated the loss of the old ‘e’ at the well together (or dislike each other) take poster campaigns with headlines such as ends of words, as in Ye Olde Shoppe. So an apostrophe to indicate there is a letter #LetsRide. The same goes for urls. Lands’ lambes became lamb’s. These two types of missing. For example, “la heure” in French End (apostrophe in the wrong place to words had apostrophes in the plural form. start with – but that’s another story...) becomes “l’heure”. Indeed the apostrophe becomes landsend.co.uk and Sainsbury’s was first introduced into English in the Therefore a few centuries ago, there were (which still proudly keeps its apostrophe) 16th century to imitate this French practice no apostrophes to indicate possession in is sainsburys.co.uk. How long before these of indicating where a letter was omitted. English but they were used to indicate two organisations drop the apostrophe in Before this, there were no apostrophes in some plural forms! The exact opposite of their non-online names, I wonder? English! today’s use of apostrophes. If you’re wondering whether the Interestingly, the use of the apostrophe Carole Seawert apostrophe has much of a future in to indicate the singular possessive form Liveryman n

HMS St Albans docked in Fountains training and exercises with various UK unplanned dry-docking for repairs to her Lake Jetty 2, Portsmouth at 1518 hours and military agencies and organisations. steering. on November 28 2017, to complete She has visited Plymouth; Garelock, a very full year of activities. She has She has operated in the Arctic Circle Port Mallan; Glasgow; Rosyth; Bergen, been at sea, without returning to her and has visited Norway on a number of Stavanger and Tronheim, sometimes on home port, since her summer break occasions. Her highlight must have been numerous occasions. ended on 29 August 2017. escorting the Russian Carrier Cruiser Admiral Kuznetsov and the guided Even though she is not on an overseas We wish them all a relaxing Christmas missile cruiser Petr Veliky through the nine-month deployment, she has spent break – which they deserve! Atlantic Approaches, the English Channel, as many days away from home on her Since the end of her deployment to the the North Sea and towards their Northern current deployment. Gulf she has been designated ‘Fleet Ready Fleet main base in Severomorsk. Marketors have visited the ship on a Escort’ and is at short notice to react to During the year she was also awarded the number of occasions including when she any maritime threat to the UK including ‘Fleet Effectiveness Flag.’ visited London in March this year and terrorism and smuggling of arms or also for ‘Affiliates Day’ in Portsmouth. narcotics and the like. The Fleet Ready She has been nominated for The Sun’s Escort spends the majority of the year MILLIES - Heroes at Home (unit) category Hugh West in and around UK waters conducting but her low point must have been the Court Assistant n

All you ever wanted to know about HMS St Albans

Court Assistant Hugh West has The guide gives a history of all the If you would like to know more about this been compiling a book about our HMS St Albans since 1687; the history book, please contact Hugh directly - his Company’s Affiliation with HMS St and deployments of the current HMS details are in our directory. Albans since 2011. Entitled A Guide St Albans; a 70-page detailed technical Here are a few photographs of the inside to HMS St Albans, the first edition was description of the ship, its systems and pages – there is no doubt they will be full published in hard back in November its armament; of the detail of the adventures 2015 and the second re-printed in the involvement of this marvellous ship. 2016. Hugh is currently updating this of Marketors on and the third edition will be published board the ship; all Ann Goodger in January 2018. the press releases Court Assistant n since our affiliation and finally a detailed index. The hard-backed edition contains 361 pages; 478 full colour photographs; 13 maps and seven technical drawings.

26 marketors.org St Bride’s Corner Members’ News

Having stepped into the role of Commer- cial Director, Middle East & North Africa at Dentsply Sirona in 2013, Liveryman Darren Bayley ended his time in sales by picking up an award at the British Excel- lence in Sales Management Awards (BES- MA) this November. Run by the Institute of Sales Management (ISM), BESMA seeks to reward the efforts of the individuals and the teams that drive company performance and recognises the role played by sales professionals in driving the UK economy forward.

New Head Verger “It’s important to pay respect to those on the frontline who have died – like Daphne On November 5, Robin Turner was sworn Caruana Galizia in Malta last month and in as Head Verger at St Bride’s. Joining the those currently in captivity. Marketors’ church from St Edmundsbury Cathedral in Bury St Edmunds, Robin was Alongside the wide range of journalists commissioned with Verger David Bolton, in attendance in the packed church was who can frequently be found helping HRH The Duchess of Cornwall, Patron of visitors at the church. the Guild of St Bride. Speakers included Reverend Canon Dr Alison Joyce renowned journalists such as Daily presented them with gowns, virges and Mirror editor Peter Willis, Caroline Wyatt keys during the service. Virges similar to of the BBC and the Financial Times’s those that Robin and David are holding Scheherazade Daneshkhu. were originally deployed as weapons There were people from all corners to make way for processions or to calm of journalism, different religions (or disorderly choristers! no religion at all) and various stages Remembrance Sunday of life. I can’t write about the service without mentioning St Bride’s Choir, On Sunday November 12, the Master and especially their moving version of along with several Marketors, attended ‘He Ain’t Heavy’. A perfect song for the the annual Remembrance Service at St occasion. Bride’s. During the service the Master Liveryman Darren Bayley (centre) with his award laid a wreath on behalf of the Company. A particular highlight was the thought- The Choir were joined by the St Bride’s provoking address by Sam Kiley, Foreign Orchestra and a recording of the service Affairs editor at Sky News. The address Darren was delighted to win the award is now available online at the St Bride’s covered anecdotes from dangerous and of Sales Director of the Year for 2017 as a website. remote locations, and finished with a recognition of his contribution and perfor- In the Eye of the Storm passionate appeal for the defence of true mance at Dentsply Sirona. democracy. A journalist truly can expose Darren is now back in the more familiar Members were recently invited to join the corruption, tell the story of someone who position of Global Marketing Director, Journalists’ Commemorative Service on has no means of doing so, and further the following a relocation to Switzerland, and November 21, “In the Eye of the Storm”. cause of afflicted or marginalised groups.” We are grateful to Joseph Bray, the Guild is responsible for Dentsply Sirona’s largest of St Bride’s Bursary holder, for this John Wheen product platform, working within the report. Liveryman n Company’s endodontics business unit. n

Thursday 25 January Installation: Goldsmiths’ Hall Sunday 30 September Sheep Drive across London Bridge

Tuesday 13 February The 14th Inter-Livery Shrove Tuesday Monday 1 October Election of London Mayor, Guildhall Pancake Race, Guildhall Yard Wednesday 24 October Bowden Charter Dinner: Tuesday 20 February London Gin Distillery Saddlers’ Hall Friday 16 March United Guilds’Service, St Paul’s Cathedral Saturday 10 November Lord Mayor’s Show Saturday 14 April City walk - Jack the Ripper Sunday 11 November Remembrance Service: St Bride’s Thursday 19 April Rededication Service: St Bride’s Thursday 15 November Smith & Wollensky including novice sabrage Thursday 19 April Spring Lunch: Stationers’ Hall Tuesday 24 April City Lecture: Venue TBC Monday 10 December Communications Industry Carol Service: St Bride’s 18 to 25 May Cyprus Visit BUSINESS LECTURES BASED ON THE MASTER’S THEME – Thursday 14 June Liverymen’s Dinner: Charterhouse THE 2020 CMO: Sunday 1 July City walk - Jewish East End Thursday 15 February Monday 2 July Marketors’ Golf Day Thursday 22 March Wednesday 25 July Banquet to the Lord Mayor: Mansion House Wednesday 9 May

7 to 9 September Cambridge Conference and Tuesday 4 July weekend visit Thursday 11 October Saturday 22 September City walk – Roman and Medieval London Tuesday 20 November

City Briefings

These briefings will be of particular clicking the City Briefings icon. You can Here are the future scheduled dates: interest to new members of the also book your place via this web address. Company. Registration is from 5 to 5.30 pm and Wednesday 7 February 2018 Freemen aspiring to progress to the the drinks reception concludes at 8 pm. Livery are strongly encouraged to The fee for the evening is £20. These are Monday 9 October 2018 attend. You can find full details at www. popular events, so book soon as each liverycommitteecourses.org and then by briefing is limited to 120 participants. Tuesday 20 November 2018

Please follow us on Twitter (@marketors) and keep an eye on the website for changes or other information

Master Marketor: Assistant Clerk: Marketor is published on behalf of Sue Garland Worthington OBE Doreen Blythe the Worshipful Company of Marketors E: [email protected] E: [email protected] by the Communications & PR Committee. Senior Warden: Editor: Richard Christou Chairman: Ann Goodger E: [email protected] Court Assistant John Farrell E: [email protected] Middle Warden: E: [email protected] Philip Andrew Worshipful Company of Marketors E: [email protected] Follow us @marketors Plaisterers’ Hall Junior Warden: One London Wall Design & Print: Andrew Cross London EC2Y 5JU E: [email protected] Clerk: T: 020 7796 2045 T: 01522 529591 John Hammond E: [email protected] E: [email protected] E: [email protected] www.marketors.org www.ruddocks.co.uk

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