media kit 2018
ABOUT US
EDITORIAL FOCUS
ADVERTISING OVERVIEW AND READERSHIP
ONLINE ADVERTISING OPPORTUNITIES
RATE CARD
TOP 500
AD SPECIFICATIONS
EDITORIAL CALENDAR
SUBSCRIPTIONS
CONTACT US
941.362.4848 BusinessObserverFL.com REV 4-18-18 SP12457 2018about us
The Business Observer is the weekly newspaper for business leaders on the Gulf Coast of Florida.
Started in 1997, as the Gulf Coast Business Review, new name, the Business Observer. The new name brings the Business Observer is the leading provider and most the paper under the branding of its parent, The Observer authoritative source of business and economic information Media Group. In addition to the Business Observer, The affecting the Gulf Coast from Tampa Bay to Naples. It Observer Media Group publishes 13 community newspapers specializes in reporting on the region’s industry and in communities stretching from the Gulf Coast to Orlando to economic trends; emerging companies; corporate strategies; Palm Coast to Jacksonville. identifying and profiling the region’s up-and-coming The Business Observer covers an area that encompasses entrepreneurs and top business leaders; and keeping its more than 90,000 businesses. The Business Observer is readers abreast of state, regional and local government committed to providing business owners, senior executives, actions affecting business and the economy. entrepreneurs, investors and public policy makers with When it started, the Gulf Coast Business Review focused the Gulf Coast’s most authoritative and relevant business solely on Sarasota and Manatee counties. In October 2001, information through its weekly print content and daily the Review acquired the 51-year-old Tampa Bay Review through its website and daily e-newsletter. and became a regional weekly covering the business scene The Business Observer’s perspective is unique among from Tampa-St. Petersburg to Sarasota. In 2005, the Review Florida media. In its editorial opinions, the Business expanded again, opening an office in Fort Myers to cover Observer strongly supports and promotes laissez-faire the fast-growing business communities in Lee and Collier capitalism and private property rights. In its news content, counties. In 2013, with a coverage area from Polk to Collier the Business Observer is written expressly for business counties, the Review relaunched with a new look and a owners and managers by a team of experienced journalists. SP12457 editorial2018 focus
The Business Observer is unlike any other business information medium in Florida. Its content is geared specifically for Southwest Florida’s business leaders. With comprehensive, authoritative coverage of Polk, Pasco, Hillsborough, Pinellas, Manatee, Sarasota, Charlotte, Lee and Collier counties, the Business Observer is the only weekly business newspaper that provides business leaders, entrepreneurs, CEOs and investors with a regional perspective. The Business Observer is also the leading publisher of public notices on the Gulf Coast of Florida.
WEEKLY EDITORIAL FEATURES COFFEE TALK The latest news about people, companies and issues. IN FOCUS Short reports and features highlighting companies and businesses doing the unusual. ECONOMY Regular reports and analysis of the Gulf Coast economy, local economic snapshots, demographics and trends. STRATEGIES In-depth reporting that explores the strategies — and the lessons to be learned — of the region’s emerging and leading companies. CEO INSIGHT Q&As to learn what’s important and what’s on the minds of Gulf Coast business leaders. OUT OF THE OFFICE An occasional series that reveals how executives find balance in their time away from work. COMMERCIAL REAL ESTATE News about the biggest deals and the people involved. Plus, industry trends and data on the top transactions in the area. REVIEW & COMMENT Publisher Matt Walsh’s popular free-market commentaries on business and public policy decisions affecting the marketplace. SP12457 advertising overview2018 We offer a highly targeted audience for your message — 87% of our readers are owners, CEOs, presidents, partners or senior managers. READERSHIP Each week, more than 60,000 Gulf Coast business leaders turn to the Business Observer as their indispensible source for what’s important now to the Gulf Coast business community. Our readers trust the data, gain insight from the reporting, uncover opportunities and are inspired by our stories of entrepreneurial success. Capitalize on the Business Observer’s unparalleled coverage and reach this influential readership. When you advertise in theBusiness Observer, you put your ad message in front of the real decision makers, from Tampa to Naples. Your ad message will be seen by a targeted audience of qualified business customers, with the resources to make the regional economy, and your business grow. CIRCULATION PRINT EDITIONS: Average 22,000 readers per week. Each issue of the Business Observer is read by an average of 3 readers. COVERAGE AREA: Includes Florida’s Hillsborough, Pinellas, Pasco, Polk, Manatee, Sarasota, Charlotte, Lee and Collier counties. FREQUENCY: 52 issues per year. DEMOGRAPHICS PROFESSIONAL TITLE 87% of readers are business owners, CEOs, presidents or partners. AGE 67% are between the ages of 36-65. EDUCATION 80% hold a bachelor’s or post graduate degree. GENDER 58% are male. 42% are female. NET WORTH 81% have a household net worth of greater than a half-million dollars. CONSUMER SPENDING POWER plan to purchase in the next 12 months . . . 51% automobiles 50% computers/technology 46% television/home theater 44% home furnishings QUALITY RATING OF BUSINESS COVERAGE 89% rate the quality of the Business Observer coverage as excellent or good, more than twice that of the nearest competitor. ENGAGED AUDIENCE 42 minutes is the average time spent reading each issue of the Business Observer. SP12457 rate2018 card Effective January 2018
Print Advertising Full Color Display Ad Rates
Frequency/Cost per Ad OPEN 6 x 13 x 26 x 52 x Full Page $2432 $1984 $1566 $1344 $1088 1/2 Page $1248 $1088 $ 923 $ 704 $ 576 1/4 Page $ 640 $ 576 $ 466 $ 368 $ 304 1/8 Page $ 352 $ 320 $ 279 $ 224 $ 192
Frequency discounts are determined by the number of ads running during a contracted period. Contracts begin with the date of your first insertion and must be completed within a 12-month period. Ad sizes and ALL RATES copy may vary during your campaign. The Business INCLUDE Full Page Observer is published weekly, on Fridays. Ads may be FULL 10.375”wx16”h scheduled weekly, bi-weekly or by selected issue dates. COLOR. Ads are billed in monthly terms. SEE SPEC SHEET FOR AD SIZE FORMAT OPTIONS AND DIGITAL REQUIREMENTS.
1/2 Page 10.375”wx8”h 1/8 Page 1/2 Page 5”wx4”h 5”wx16”h
1/4 Page 5”wx8”h 1/4 Page 10.375”wx4”h SP12457 Top 500 Companies2018
Special Publication A listing of the top 500 companies on the Gulf Coast, ranked by revenue. This is a stand-alone publication, in magazine format. This publication is a direct mail piece and is also offered for sale.
Ad Rates and Sizes*
PREMIUM PLACEMENT (glossy) HALF PAGE Image Size: 15.75”W x 10”H ...... $1800 Image Size: 10”W x 5.5”H ...... $ 830 Bleed Size: 17”W x 12.5”H *Sizes are not standard Business Observer specs FULL PAGE Image Size: 10”W x 11.25”H ...... $1607 Bleed Size: 11.25”W x 12.5”H
PUBLICATION DATE: August 10, 2018
AD SPACE DEADLINE: JULY 19, 2018 MATERIALS DEADLINE: JULY 20, 2018 SP12457 advertising specifications2018 Print
Ad Size Format Width Depth 1/4 Page Full Page Vertical 10.375” 16” 10.375”wx4”h
1/8 Page 1/2 Page Horizontal 10.375” 8” Full Page 1/2 Page 5”wx4”h 10.375”wx16”h 5”wx16”h 1/2 Page Vertical 5” 16” 1/4 Page Horizontal 10.375” 4” 1/4 Page 1/2 Page 5”wx8”h 1/4 Page Vertical 5” 8” 10.375”wx8”h 1/8 Page Horizontal 5” 4”
FORMATS WE ACCEPT FOR PRINT: PDF is the preferred FTP INFO: Large files can be sent to us via our FTP site. You will need format, exported at 300 PPI, with all fonts embedded. We also accept TIFF, FTP software such as Fetch or Transmit to upload files. Files should be JPEG, PSD and EPS files, as well as InDesign CS documents (up to and stuffed or zipped before uploading. Please contact your sales representative including the CC 2017 version). InDesign documents should be packaged to to get the FTP connection and login information. include all fonts and artwork. Files should not include margins, printer marks or crop marks. Ad files, in any format, should be the actual size of the ad. INSERT REQUIREMENTS: Check with your sales representative Above dimensions can be used as a reference. We do not accept Microsoft for quantity information and shipping address. Postal regulations do not Publisher documents. PNG files should be converted for use in print. permit Bulk Rate indicia to be printed on any finished piece that is inserted.
COLOR: Use CMYK, not RGB, to build all files for print. Text should DEADLINE: Inserts should be delivered to our printer 2 weeks before be 100% black only, not a mix of CMYK or RGB. To create a rich black the insertion date. You will be given a shipping label. The shipping label background for a newspaper ad, use 100% black plus 20% cyan. For should be completely filled in (publication name, issue date, advertiser glossy publications a rich black ink mix is 60% yellow, 40% magenta, 40% name, quantity information, etc.) and be affixed to the outside of each box. cyan and 100% black. Design your newsprint ad to allow for a 30% dot Ad space reservation: THURSDAY by 4 PM (8 days prior to publication gain on press. Reverse text should be 10 point or larger. Small reverse text date). may fill in. For optimum sharpness and readability, reverse text should be Ad materials are due: FRIDAY by 4 PM (7 days prior to publication date). a sans serif font (i.e.: Helvetica), not a serif font (i.e.: Times). The total ink limit for a finished file is 240%. NOTE: The Business Observer is published weekly on Fridays. Submit files via email to your sales representative. AD ELEMENT SPECIFICATIONS: If our graphics department is preparing your ad, please send artwork in TIFF, JPEG, PSD or EPS QUESTIONS: If you have any questions in regards to any of this formats. Files should be a minimum of 300 DPI and be sized to 100% for material, please call 941.362.4848. use in the ad. If your artwork is 72 DPI, it should be submitted three times the desired size. An example of this: 1” logo in ad submitted at 72 DPI would need to be 3” actual file size. Artwork downloaded from the internet is usually low-resolution and cannot be used in print ads. EPS files should have a TIFF preview and binary encoding. Text should be sent in Microsoft Word documents, in TXT format or typed in an email. We do not accept Excel or Publisher documents for use as text files.
WEBSITE BUSINESSOBSERVERFL.COM E-NEWSLETTER DAILY OBSERVER
ACCEPTED FORMATS: GIF, JPEG and HTML 5. For ads, a static jpeg ACCEPTED FORMATS: GIF, JPEG or PNG. E-newsletter ads are is required in addition to your ad. STATIC only.
FILE SIZE: 50k maximum. Animation time: 15 second limit, 3-loop FILE SIZE: 50k maximum. maximum. LINKING URL: When submitting your ad, please supply the website LINKING URL: When submitting your ad, please supply the website URL URL that should be used for click-through. that should be used for click-through. SP12457 online advertising opportunities2018 BusinessObserverFL.com Maximize your advertising to reach more business customers on BusinessObserverFL.com When Gulf Coast online readers want daily business news, they are turning to BusinessObserverFL.com. Each month, over 40,000 people are visiting our site to find information on the companies, trends, entrepreneurs and CEOs of Southwest Florida.
BusinessObserverFL.com visitors get daily and breaking business news, read reports on the region’s economic and government trends and access important information about Southwest Florida’s leading and growing companies. It is a vital resource for staying informed in a competitive, fast-paced business marketplace. Banner Advertising Banner Advertising Rich Media MEDIUM RECTANGLE 300 x 250
• Static or Animated • JPG / GIF / HTML5 • Max Size is 50KB • No Audio or Video Remarketing • No Expansion • Video Available as a Rich Media Product
SUPER LEADERBOARD 970 x 66 320 x 50 Email Marketing Video • Static or Animated • JPG / GIF / HTML5 • Max Size is 50KB • No Audio or Video • No Expansion
For Digital Advertising Specifications and Ad Examples visit BusinessObserverFL.com/advertising or contact Kathleen O’Hara at 941.362.4848 or [email protected].
DEMOGRAPHICS AUDIENCE
48% are age 51-65; 30% are age 36-50. Monthly total visits: 60,000 58% are male; 42% are female. Unique visitors: 45,000 82% hold a bachelor’s or post graduate degree. Monthly total pageviews: 92,000 Time spent on BusinessObserverFL.com: 1.2 minutes average 78% have a household net worth of greater than a half-million dollars. 82% are primary decision makers. 85% rate the quality of the Business Observer coverage as excellent or good. SP12457 SUPER LEADERBOARD SUPER 970 x100 |970 x200 970 |970 x66 x400 320 x 50 |320320 x100 x50 320 x 50 |320320 x50 x100 OVERLAY FOOTER CUSTOM Rich MediaAdvertising • Video Format: MP4 • Max Video is30-sec • Max is30-sec Animation • MaxSizeis50KB • JPGBackup • JPG/GIFHTML5 or • Static Animated • Video Format: MP4 • Max Video is30-sec • Max is30-sec Animation • MaxSizeis50KB • JPGBackup • JPG/GIFHTML5 or • Static Animated • Video Format: MP4 • Max Video is30-sec • Max is30-sec Animation • MaxSizeis50KB • JPGBackup • JPG/GIFHTML5 or • Static Animated 2018 ad sizes ad
SP12457 dedicated facebook2018 post SP12457 Commercial Real | Estate | Issue In Every | Banking andFinance | Issue In Every Marketing| Commercial Real | Estate Entrepreneur Year ofthe | | Issue In Every Insurance | Commercial Real | Estate | Banking andFinance | Issue In Every | Issue In Every Commercial Real | Estate | Issue In Every Top SpecialSection Contractors Law | Issue In Every Commercial Real | Estate | Issue In Every | How-to | Issue In Every Commercial Real | Estate | Issue In Every Executive Diversions | AheadLooking | JUNE MAY APRIL MARCH FEBRUARY JANUARY | Maximize your frequency and reach with one of our advertising packages for discounted advertising rates. advertising discounted for packages oneofouradvertising with andreach frequency your Maximize Firms, cases and attorneys whoare industry. the changing andattorneys cases Firms, From hiring practices to marketing tips, learn how the best in the business doit. to business inthe From how learn marketing best the practices hiring tips, Featuring the best campaigns from local advertising agencies. from advertising local campaigns best the Featuring See what the leaders in the industry are doing — and how it affects are —andhow doing your business. itaffects industry inthe leaders the what See Covering company stories, strategies and business news. andbusiness strategies Covering company stories, news. andbusiness strategies Covering company stories, news. andbusiness strategies Covering company stories, news. andbusiness strategies Covering company stories, news. andbusiness strategies Covering company stories, Covering company stories, strategies and business news. andbusiness strategies Covering company stories, news. andbusiness strategies Covering company stories, news. andbusiness strategies Covering company stories, news. andbusiness strategies Covering company stories, news. andbusiness strategies Covering company stories, poised to make year. coming inthe animpact shake will andprojects Who upin2018? ofpeople,issues things Anoverview Howsteam. top the at leaders off let The winners and losers of the financial ofthe andlosers inour world winners region. The The winners and losers of the financial ofthe andlosers inour world winners region. The The topThe andtrends dealmakers, industry. companies inthe topThe andtrends dealmakers, industry. companies inthe topThe andtrends dealmakers, industry. companies inthe topThe andtrends dealmakers, industry. companies inthe The topThe andtrends dealmakers, industry. companies inthe topThe and trends dealmakers, industry. companies inthe Celebrating the top the entrepreneursCelebrating region. inthe |
The top 50 contractors on the Gulf Coast, ranked by top GulfCoast, The onthe revenue. 50contractors editorial calendar editorial March 30 March 23 March 16 March 9 March 2 March June 29 June 22 June 15 June 8 June 1 April 27 April 20 April 13 April 6 April Jan. 26 Jan. 19 Jan. 12 Jan. 5 Jan. Feb. 23 Feb. 16 Feb. 9 Feb. 2 Feb. May 25 May 18 May 11 May Date: Issue May 4 May 2018
Reservation Reservation Deadline: June 21 June 14 June 7 Dec. 15 Dec. Mar. 29 Mar. 22 Mar. 15 May 31 May 24 May 17 May 10 Feb. 15 Feb. Feb. 22 Feb. Space Space Jan. 25 Jan. 18 Jan. 11 Jan. Mar. 7 Mar. 1 May 3 Feb. 8 Feb. 1 Feb. Apr. 26 Apr. 19 Apr. 12 Apr. 5 Jan. 4 Jan. Materials Deadline: June 22 June 15 June 8 June 1 Dec. 21 Dec. Mar. 30 Mar. 23 Mar. 16 May 25 May 18 May 11 Feb. 16 Feb. Feb. 23 Feb. Jan. 26 Jan. 19 Jan. 12 Jan. Mar. 8 Mar. 2 May 4 Feb. 9 Feb. 2 Feb. Apr. 27 Apr. 20 Apr. 13 Apr. 6 Jan. 5 Jan.
SP12457 **Special Advertising Insert **Special Advertising issue. inthis adsonly *Fullpage Top Deals/Newsmakers | | Banking andFinance | Issue In Every | Issue In Every Commercial Real | Estate | Issue In Every Economic Forecast | Insurance | | Issue In Every Commercial Real | Estate | Issue In Every 40 Under 40| Law Commercial Real | Estate | Banking andFinance | Issue In Every | Cool Construction Commercial Real | Estate | Issue In Every | Issue In Every | Issue In Every TopSPECIAL: 500Companies | | GulfCoast Made onthe Commercial Real | Estate | Issue In Every CareHealth | | Issue In Every DECEMBER NOVEMBER OCTOBER SEPTEMBER AUGUST JULY | Maximize your frequency and reach with one of our advertising packages for discounted advertising rates. advertising discounted for packages oneofouradvertising with andreach frequency your Maximize Strategies and profiles of the firms and attorneys andprofiles who theindustry.leading Strategies are and the firms of From nicheplayers to seewho’s large firms, the on forefront ofchange. Innovations and ideas that makeInnovations that andideas for andhealthy business. healthy living The next generation of business leaders in the region. inthe leaders nextThe ofbusiness generation * PLANNED WELL news. andbusiness strategies Covering company stories, news. andbusiness strategies Covering company stories, week’sThe top news andtrends. business week’sThe top news andtrends. business news. andbusiness strategies Covering company stories, news. andbusiness strategies Covering company stories, Covering company stories, strategies and business news. andbusiness strategies Covering company stories, news. andbusiness strategies Covering company stories, DESERVED WELL news. andbusiness strategies Covering company stories, news. andbusiness strategies Covering company stories, news. andbusiness strategies Covering company stories, The most inspiring construction projects of the year. ofthe projects construction inspiring most The What executivesWhat data. next saythe plusdemographic year bring, will The financial winners and losers ofour andlosers winners region. financial The The financial winners and losers inour andlosers winners region. financial The Manufacturers and the products they products andthe makeManufacturers here home. at right The topThe andtrends dealmakers, industry. companies inthe topThe andtrends dealmakers, industry. companies inthe topThe andtrends dealmakers, industry. companies inthe topThe andtrends dealmakers, industry. companies inthe The topThe and trends dealmakers, industry. companies inthe The biggest deals of the year, ofthe deals on2018. their mark biggest The left that andfirms ** Executive Guide Gift Corporate event plannigguide. Our book of info on the top 500 local companies, byOur bookofinfo revenue. top onthe companies, 500local editorial calendar editorial Sept. 28 Sept. 21 Sept. 14 Sept. 7 Sept. Aug. 24 Aug. 17 Aug. 10 Aug. 10 Aug. 3 Aug. Aug. 31 Aug. Dec. 28 Dec. 21 Dec. 14 Dec. 7 Dec. Nov. 30 Nov. 23 Nov. 16 Nov. 9 Nov. 2 July 27 July 20 July 13 July 6 July Oct. 26 Oct. 19 Oct. 12 Oct. 5 Oct. Date: Issue 2018
Reservation Reservation Deadline: Sept. 27 Sept. 13 Sept. 13 Sept. Sept. 6 Sept. June 28 Aug. 16 Aug. Aug. 30 Aug. 23 Aug. Dec. 17 Dec. 14 Dec. Aug. 9 Aug. 2 Aug. Nov. 22 Nov. 22 Nov. 15 Dec. 6 Dec. Space Space Nov. 8 Nov. 1 Nov. July 19 July 26 July 19 July 13 July Oct. 25 Oct. 18 Oct. 11 Oct. July 5 July Oct. 4 Oct. Materials Deadline: Sept. 28 Sept. 14 Sept. 14 Sept. Sept. 7 Sept. June 29 Aug. 17 Aug. Aug. 31 Aug. 24 Aug. Dec. 18 Dec. 14 Dec. Aug. 3 Aug. Nov. 23 Nov. 23 Nov. 16 Dec. 7 Dec. Aug. 10 Aug. Nov. 9 Nov. 2 Nov. July 20 July 27 July 20 July 14 July Oct. 26 Oct. 19 Oct. 12 Oct. July 6 July Oct. 5 Oct.
SP12457 subscription2018 Effective January 2018
WHAT IS YOUR YES! BUSINESS LOCATION? I WOULD LIKE TO SUBSCRIBE Check One of the Following... Hillsborough 1 Year 2 Year 3 Year Polk Periodical Periodical Periodical Pinellas Rate $ Rate $ Rate $ 75 127 185 Pasco 1 Year 2 Year 3 Year Manatee First Class First Class First Class Sarasota $ $ $ Rate 107 Rate 180 Rate 239 Lee Collier SINGLE COPY PRICE $3. Charlotte Group rates for five or more corporate subscriptions are available. Other If you have a question about your subscription or wish to suspend your subscription temporarily, OCCUPATION? contact: Anne Shumate 877.231.8834 [email protected] Check One of the Following... Accounting Subscribe online at BusinessObserverFL.com Advertising/Marketing OR Fill out this form and fax to 727.447.3944 Architecture or mail with check to: PO Box 3169, Sarasota, FL 34230 Arts/Entertainment Name ______Banking/Finance/ Investments Company ______Construction Address ______Consulting
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RICH MEDIA
Expandable Superleaderboard — $600 (1wk) Expandable Footer — $600 (1wk) Mobile Footer — $600 (1wk) Overlay — $1000 per day (includes 25k imp w/in the run week) Video* — Banner Ad — add $5 to the CPM Exandable Superleaderboard — add $400
DEDICATED E-BLAST / SOCIAL MEDIA POST
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Event Promo — PROMOTIONAL PACKAGE — 1 Week • Mobile Footer (YOB.com) — Choose 1 Tab • 25K Banners (running the same week) • Footer (YOB.com) — Choose 1 Tab • Banner on ICYMI — 1 Week)
$650 With Facebook Post — $950
Pick (2) Promo • 3 Month Banner Ad • 6 Month Banner Ad • 12 Month Banner Ad Commitment Commitment Commitment
15% off 2 or more 20% off 2 or more 25% off 2 or more online products online products online products
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EDITORIAL
Email press releases, editorial inquiries to:
Sarasota and Manatee Managing Editor Mark Gordon [email protected] 941.362.4848 ext. 303 Tampa Bay Tampa Bay Editor Brian Hartz [email protected] Charlotte – Lee – Collier Andrew Warfield [email protected] 941.362.4848 ext. 303
EDITOR AND PUBLISHER EXECUTIVE EDITOR Main Office: Matt Walsh Kat Hughes [email protected] [email protected] Business Observer 941.362.4848 941.362.4848 1970 Main Street Suite 400 Sarasota, FL 34236 ADVERTISING 941.362.4848 For advertising sales and marketing inquiries, contact: 941.362.4808 fax
Associate Publisher, Kathleen O’Hara Business Observer [email protected] 941.366.3468 ext. 326 5237 Summerlin Commons Associate Publisher, Diane Schaefer Boulevard [email protected] 941.726.6145 941.362.4848 Suite 324 For advertising production inquiries, contact: Fort Myers, FL 33907
Advertising Production Manager, Kathy Payne 239.275.2230 [email protected] 941.362.4848 ext.338 Business Observer 14004 Roosevelt Boulevard SUBSCRIPTIONS Clearwater, FL 33762 727.451.3696 For information on subscriptions, purchasing extra copies and distribution, contact: Business Observer Director of Circulation, Anne Shumate 204 S. Hoover Boulevard [email protected] 877.231.8834 fax 727.447.3944 Suite 220 Tampa, FL 33609
LEGAL NOTICE PUBLICATION 813.221.9505
For information on legal notice publication, contact:
Director of Legal Advertising, Kristen Boothroyd [email protected] 941.906.9386 ext. 323 fax 941.954.8530 SP12457