10 March 2011
week 10
FULL-YEAR RESULTS 2010 Gerhard Zeiler, CEO of RTL Group RTL CEO of Gerhard Zeiler, The € 1,111 million-year Revenue, EBITA, net profit – all indicators up for RTL Group
Germany Belgium Alarm für Cobra11 celebrates RTL à l’infini offers US series 15th anniversary right after US broadcast
France Greece RTL Radio to cover the Alpha scores best monthly presidential campaign audience shares ever the RTL Group intranet week 10
10 March 2011
week 10
Cover: Gerhard Zeiler, CEO of RTL Group
FULL-YEAR RESULTS 2010
Gerhard Zeiler, CEO of RTL Group RTL CEO of Gerhard Zeiler, 2 The € 1,111 million-year Revenue, EBITA, net profit – all indicators up for RTL Group
Germany Belgium Alarm für Cobra11 celebrates RTL à l’infini offers US series 15th anniversary right after US broadcast
France Greece RTL Radio to cover the Alpha scores best monthly presidential campaign audience shares ever the RTL Group intranet week 10
RTL Group delivers best full-year result ever On 10 March 2011, RTL Group published its full-year results for the fiscal year 2010. Backstage asked RTL Group CEO Gerhard Zeiler about RTL Group’s performance. Gerhard Zeiler Luxembourg - 10 March 2011
After cost cuts and a good result in 2009, In Germany, France and the Netherlands our what was the state of RTL Group in 2010? families of channels outperformed their re- With TV advertising markets in Western spective TV advertising markets. In Germany, Europe growing between 9 and 12 per cent, the EBITA of Mediengruppe RTL Deutschland consolidated revenue increased by 8.4 per cent soared 50.5 per cent to EUR 551 million. In to EUR 5.6 billion in 2010. France, EBITA of Groupe M6 was up 25.6 per cent to EUR 245 million. Scoring its highest Most of our profit centres significantly audience shares since 1999, RTL Nederland improved their operating results, with particu- increased its EBITA by 52.8 per cent to EUR 110 larly strong performances from Mediengruppe million – surpassing EUR 100 million for the first RTL Deutschland, Groupe M6, RTL Nederland time. and RTL Belgium. This resulted in new levels of profitability: Group EBITA increased by You already mentioned the cost savings in 39.6 per cent to EUR 1,111 million – this was 2009. Is this still on the agenda? EUR 195 million better than the best result so Following significant savings in 2009, we far and exceeded EUR 1 billion for the first time. continued to apply strict cost control in 2010. If you look at our figures, you can see that the The EBITA margin improved to 19.9 per cent, Group’s operating costs were only up slighty on also the highest ever. The EBITA margins a constant scope basis in 2010. of the four big broadcasting operations − Mediengruppe RTL Deutschland, Groupe M6, However, we are and we will remain flexible. RTL Nederland and RTL Belgium – improved Depending on the future economic development significantly. and competitive situation, our channels will be able to keep costs stable, realise further savings Where do these results come from? or maintain their leading audience positions by Our results reflect a stronger than expected stepping up their investment in programming. rebound in the Western European TV This is done in close co-ordination with our local advertising markets, the enduring impact management teams in the various countries, not of our significant cost savings in 2009 and centrally in the headquarters. the leading market positions of our families of channels in our key territories. In other words: Overall, for 2011 you can expect that free-to-air we’ve capitalised on the economic recovery broadcasters across Europe will invest a little bit because our TV channels emerged stronger more in programming than in the past, especially from the crisis than before. in local content.
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What are RTL Group’s strategic priorities for There is no doubt that we have the cultural this year? competence to successfully run market-leading Our strategy remains in place – we have three broadcasters in Europe. But when it comes to investment priorities: regions such as Asia or Latin America, we always prefer to have a local partner. First, to further strengthen our family of channels – including investments in programming, in new Asia is definitely the place we want to be in five free-TV and pay-TV channels, in on-demand to ten years. India represents the most viable platforms, mobile services and diversification opportunity for RTL Group due to the sheer size activities. of the market, its democratic government and open-door policy to foreign investors. Second: FremantleMedia plays a key role for RTL Group and we want to grow the Finally, what is your outlook for 2011? unit significantly across all markets and Despite the fact that TV profited more strongly businesses. We have a strong commitment to than other media from the economic recovery further organic growth first and foremost, but our in 2010, it is not possible to give reli- growth plan also includes acquisitions − as you able full-year guidance for 2011 at this point can see from our recent investments in Original in time. As a consequence, RTL Group remains Productions, Four One Media, Radical Media cautious. At the same time we are very optimis- and Ludia. tic about the strength of TV, and we are very optimistic about the strength of our families of And third, we will also continue to consider channels – especially given their continued high further geographical expansion. We can and audience shares compared to the competition. we will invest in high growth regions and This is and will remain the best basis for strong businesses. results in the future.
Does this also mean that RTL Group will start or buy new channels? Geographical expansion does not necessarily mean buying major channels for large amounts of money. It’s also possible to enter new markets with smaller thematic pay-TV channels, especially outside of Europe.
Strong revenue growth, EBITA and profit margin on record levels Reported Group revenue up 8.4 per cent to EUR 5,591 million as TV advertising markets across Western Europe grew strongly year-on-year EBITA up 39.6 per cent to EUR 1,111 million, a new record level, EUR 195 million better than the best result so far; this performance was particularly driven by Mediengruppe RTL Deutschland, Groupe M6, RTL Nederland and RTL Belgium Reported EBITA margin of 19.9 per cent (2009: 15.4 per cent); the EBITA margins of the four big broadcasting operations − Mediengruppe RTL Deutschland, Groupe M6, RTL Nederland and RTL Belgium – improved significantly Net profit attributable to RTL Group shareholders almost tripled to EUR 611 million from EUR 205 million in 2009 Net cash from operating activities was EUR 1,130 million, resulting in an operating cash conversion of 110 per cent and a net cash position of EUR 1,456 million at the end of 2010 Proposed dividend for 2010 of EUR 5.00 per share, based on RTL Group’s improved financial performance and robust treasury position (for 2009: dividend of EUR 3.50 per share)
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Significantly higher profit contributions from most profit centres Mediengruppe RTL Deutschland increased its clear audience leadership over main competitor ProSiebenSat1 to 5.3 percentage points and outperformed a significantly growing TV advertising market; EBITA up 50.5 per cent to EUR 551 million Groupe M6 in France showed EBITA growth across all its activities; EBITA up 25.6 per cent to EUR 245 million RTL Nederland scored its best ratings since 1999; EBITA up 52.8 per cent to EUR 110 million, driven by significantly higher advertising sales RTL Group’s production arm FremantleMedia reported revenue growth of 7.5 per cent, driven by higher revenue in North America and France plus portfolio and exchange rate effects; FremantleMedia’s EBITA amounted to EUR 140 million EBITA of RTL Belgium up 25.0 per cent to EUR 45 million RTL Radio in France reporting EBITA growth of 60.0 per cent, reaching EUR 24 million
A disciplined approach to portfolio management, Five sold In July, RTL Group sold its UK broadcaster Five to the Northern & Shell company owned by British publisher Richard Desmond. The total cash consideration paid to RTL Group for its 100 per cent shareholding in Five was EUR 118 million Targeted acquisitions to strengthen FremantleMedia’s business portfolio and international presence October: acquisition of a 62.5 per cent share in Radical Media, FremantleMedia’s first large scale move into the branded entertainment market October: acquisition of a further 51 per cent stake in Ludia, a leading developer and publisher of interactive casual games, increasing FremantleMedia’s shareholding to 80 per cent April: takeover of the Netherlands-based independent production company Four One Media March: acquisition of the remaining 25 per cent of the production company Blu, the market leader in Denmark and Sweden, taking FremantleMedia’s ownership to 100 per cent In September, the Croatian Electronic Media Council granted RTL Televizija a concession for a new specialised channel, named RTL 2; the new channel went on air in January 2011 In September, Grupo Antena 3 launched its third digital channel, Nitro
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RTL Group’s new media activities growing strongly RTL Group’s online platforms and on-demand offers across Europe collectively generated more than 1.4 billion video views of professionally produced content – up 46 per cent year-on-year Total online advertising revenue up 41 per cent year-on-year, driven by video advertising Ongoing extension of RTL Group’s online and mobile video services August: launch of a new catch-up TV service in Germany (Super RTL Now) End of September, M6 Web launched ‘Pass Séries VIP’, a unique subscription service in Europe which gives viewers access to popular US TV series the day after they are broadcast in the United States In October, M6 launched its I-Phone and I-Pad app that offers the channel live, as well as catch-up TV services and behind-the-scenes videos In October, RTL Nederland launched RTLXL.nl, a new, centralised platform for its video-on-demand services, including the catch-up TV service, films, series and promotional content In total, RTL Group companies have launched more than 60 mobile applications registering 10 million downloads to date Pay-TV channels in Germany, France and the Netherlands are operating at a profit
For more information see RTLGroup.com
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In the passing lane for the past 15 years Episode after episode, the autobahn cops of Cobra 11 generate good ratings and ensure plenty of adrenaline for their large fan base. RTL Television marks the anniversary by broadcasting the six new episodes of the 18th season. Erdogan Atalay plays Semir Gerkan since March 1996 Germany - 10 March 2011
On 12 March 1996 Bomben bei Kilometer 92, Alarm für Cobra 11 – die Autobahnpolizei is the pilot for Alarm für Cobra 11 – Die Autobahn- produced by Action Concept Film- und Stunt- polizei was broadcast, marking the beginning of produktion on behalf of RTL Television. In recent a fast-paced success story. Now, 15 years later, years, the Action Concept team has won the the Cobra 11 heroes have become a fixture on Oscar of the stunt industry, the “Taurus World German television. Stunt Award,” three times for their work on Alarm für Cobra 11. Germany’s most popular action Alarm für Cobra 11 is synonymous with action at series is an audience magnet abroad as well: the highest level and smashing stunts coupled Cobra 11 is broadcast in some 140 countries with gripping, tricky cases and witty dialogue. worldwide, including Mexico, China, Estonia, It takes 100 people ten hours on the set to Poland, Hungary, Slovenia, Belgium and Italy. produce two or three minutes of stunt material; their preparation involves mathematicians, physicists and engineers. ince 2005, the stunts and driving scenes have been shot on a special section of autobahn, Europe’s largest film set, in the district of Düren, North Rhine-Westphalia. In 15 years of Alarm für Cobra 11, 3750 cars have been totalled, some 900 gangsters arrested, and nearly 4500 kilometres of footage exposed – enough to stretch from the set to the North Pole.
Viewers had better buckle up for the new episodes as well, which RTL Television will broadcast at 20:15 beginning 10 March: once again, Semir and Ben won’t be taking anything slow. The first episode will guest star Francis Fulton-Smith (Ihr Auftrag, Pater Castell) and Anna Angelina-Wolfers (Sturm der Liebe), who came in 8th in the “100 Sexiest Women In The World” in 2008. During its last season in Fall 2010, the series was watched by an average 4.95 million people, for an average 22.2 per cent share of the 14- to 49-year-old viewer market. Semir (Erdogan Atalay) and Ben (Tom Jäger)
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The Dutch Desperate Housewives are back The hit series Gooische Vrouwen, chronicling the lives of four upper-class Dutch women, has inspired a movie due for national release on 10 March 2010. Netherlands - 10 March 2011
Cheryl (Linda de Mol), Claire (Tijtske Reidinga), Anouk (Susan Visser) and Roelien (Lies Visschedijk) are the ‘Gooische Vrouwen’
Gooische Vrouwen was a massive hit on Dutch Stylist Maik de Boer will also be on the show to television from 2005 to 2009. The series created present all the latest ‘Gooische must-haves.’ by Linda de Mol, who plays the main character Cheryl, had all the ingredients to please viewers: The screen adaptation of Gooische Vrouwen four friends – Anouk, Claire, Roelien and Cheryl was co-produced by Talpa Fiction and – have it all. They live in the chic suburb het RTL Nederland and opens in Dutch cinemas Gooi, in sumptuous villas, they drive beautiful on 10 March 2011. cars and wear designer clothes day in, day out. Koffietijd is presented by duo Loretta Trustfull Nevertheless, as money isn’t always synony- and Quinty Schrijver and broadcast on RTL 4 at mous with happiness, the lives of these women 10:00 weekdays. had their ups and downs, intrigues and twists which were pictured in the show with a certain detachment and hilarity. This formula, which attracted millions of viewers, has been used in the cinema adaptation due for release on 10 March 2011. This time the ladies travel to Paris to take a break from their chaotic personal lives, which gives rise to another series of funny and unexpected situations.
Actresses Susan Visser, Lies Visschedijk Visit the movie’s website and Linda de Mol will be guests on the RTL 4 gooischevrouwendenfilm.nl morning show Koffietijd on the day of the cinematic release to talk about the movie, the atmosphere during filming and how to transform a “normal” woman into a “Gooische Vrouw.”
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Covering the Presidential campaign In France, RTL Radio sets up its special operations for the 2012 presidential campaign. France - 7 March 2011
In just over a year’s time, on 22 April 2012, the French will go to the polls to elect their next President of the Republic. The campaign already promises to be suspenseful and RTL Radio, in its role as a major independent news medium, will offer extensive coverage of this 2012 election race.
Already on 7 March 2011, France’s number one radio station enhanced its programme schedule with two new shows. Every day at 6:50, listeners find Les Carnets d’Alba, a campaign column hosted by Alba Ventura in which the Alba Ventura Assistant Editor-in-Chief of RTL Radio’s political department will decipher the political debate as it increases in strength. Then, at 8:30, the big names on RTL Radio compare their points of view: alternately, Jean-Michel Aphatie, Alain Duhamel, Serge July and Géraldine Muhlmann will cross swords in a showdown.
The other usual programmes, RTL Radio already successfully established on the air, will also be at the heart of the station’s presidential campaign operations. Thus, every Sunday at 18:30, Le Grand Jury RTL/LCI/Le Figaro, led by Jean-Michel Aphatie, with Etienne Mougeotte and Eric Revel, continues to be an influential programme during the political debate in France. Alain Duhamel’s Le Fait Politique, every day at 7:45, remains a standard political editorial for the political class as well as the general public. Jean-Michel Aphatie’s L’Invité de RTL, every Jean-Michel Aphatie day at 7:50, is the morning’s not-to-be-missed political interview. On Le Débat “Aphatie/ Duhamel”, every Thursday, the two editorial writers meet at 8:30 for a debate into which listeners can also enter. On L’édito de Serge July, every evening at 18:25, this great observer of political and social life offers his well-informed insight on the day’s most significant events. Finally, the Face à Face weekend programmes: two debates, pitting Géraldine Muhlmann against Franz Olivier Giesbert every Saturday at 8:50, and Anne Fulda against Rokhaya Diallo every Sunday, also at 8:50.
Alain Duhamel 9 the RTL Group intranet week 10
Right after the US broadcast on Belgian TV RTL Belgium offers viewers unlimited viewing of the best in TV series through its new “Séries pass” service. The “Séries pass” campaign Belgium - 8 March 2011
From now on, series can wait for viewers to In addition, the “Séries pass” from RTL à l’infini begin: the “Séries pass” is a new subscription, gives viewers the chance to discover new series at EUR 9.95 per month, offered by RTL à l’infini, that are also new in VoD, such as The Tudors, the video-on-demand platform of RTL Belgium’s or to re-immerse themselves in hit series like channels. The “Séries pass” is now available Seinfeld and Fantasy Island. Finally, as the to Belgacom TV customers. To subscribe, all cherry on the cake, the “Séries pass” also Belgian viewers need to do is turn on RTL-TVI includes “US Premières”, which makes it and press the red button on the remote control. possible to watch the premiering episodes of major US series in their original version with French sub-titles, right after their broadcast in the US, for example, Season seven of Desperate Housewives and soon other anxiously awaited series.
For the launch of the “Séries pass”, the first month is free for all new 12-month subscriptions. The “Séries pass” schedule will change every month. For March, the package consists of Desperate Housewives as US Première, season six of Criminal Minds, the first season of Flashforward and Dirty Sexy Money, season six and seven of Grey’s Anatomy Grey’s Anatomy, season one of Kyle XY and the first two seasons of Seinfeld. M6 offers French Digital television subscribers can thus watch viewers a similar service called the “Pass Séries new episodes of major TV series, right after their VIP”. broadcast on RTL-TVI, including, for example, Season six of Grey’s Anatomy. Viewers can also re-watch previous seasons of series like Flashforward, Dirty Sexy Money and Kyle XY.
Flashforward
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A touching story By offering airtime to the mother of a sick child, RTL Radio in France and its generous listeners made it possible to raise the money needed to buy a medically equipped vehicle. Raphaël, “a little warrior”, fights his sickness bravely France - 9 March 2011
“Eva and Raphaël are doing everything they can to move ahead, hanging on to the slightest smile from each other and to the hands that reach out to them. Raphaëlis there and is fighting for his life”: on Friday 4 March, RTL Radio passed on the call from Eva on behalf of her son to finance a medically equipped vehicle. Raphaël, four and a half years of age, suffers from three rare orphan diseases – a case that is unique in the world – and he has already spent three years of his life in the hospital. “This little warrior fights, day after day, with exemplary strength and cour- age,” says his mother. “He is fed intravenously, 18 hours out of 24.”
His mother, who takes care of him alone and full time, would like to make life a little nicer for him. She hopes to take him on a holiday, but to do so he would need a medically equipped vehicle, which she does not have the means to acquire, hence her on-air appeal to good will at France’s number one radio station. The call was heard on Friday 4 March by a very large number of RTL Radio listeners who called in to offer their help. Eva and Raphaël Lucien, a resident of Boulogne-Billancourt who represents a group of pharmacists, pledged tears in my eyes to see that people are touched EUR 25,000, half the total cost of the vehicle. by my little boy’s life,” she said. “We want to Since then, the answer phone of Auditeur sont live life to the fullest because we always have la parole has been inundated with calls. The a sword of Damocles over our heads and it is mother called Elizabeth Martichoux and Laurent difficult to have projects. But we want to make Bazin on Monday 7 March at midday to give a the most of it – in fact, we have a compulsive progress report on the donations and to thank desire to do so.” In early April Raphaël must once listeners for their generosity. “I had shivers and again undergo a very heavy surgical procedure.
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Alpha’s best month ever With an average audience share of 16 per cent among viewers aged 15 to 44, Alpha TV recorded its best month ever. Moreover, Alpha’s CEO Christoph Mainusch announced four new programmes. Greece - 4 March 2011
At a press conference on 1 March, Alpha’s CEO Christoph Mainusch gave an overview of the TV season to date, and shared the channel’s plans for the rest of the season. Alpha grew its audience share in 2010, and this positive trend was reinforced during the first two months of 2011. In February 2011, Alpha scored an audience share of 16.4 per cent (all-day) among viewers aged 15 to 44 – the best monthly audience shares ever recorded by the channel. In prime time, the channel surpassed Antenna to become the country’s number two with an audience share of 18.7 per cent, 1.6 percentage points behind Mega and 0.4 percentage points ahead of Antenna.
Looking back on 2010, Christoph Mainusch highlighted four key factors for Alpha’s good development: First, decisive strategic choices such as the decision to move Alpha News to the 19:00 time slot. Second, new concepts such as the scripted reality show Family Stories, which more than doubled Alpha’s performance on the 18:00 slot in the first two months of 2011 compared to the same period last year. Third, returning favorites did even better than during the previous season: for example Chartshow – Your Countdown improved its average ratings by 22.7 per cent. Finally, Alpha had success- ful shows with a consistently strong following throughout the season: Come Dine With Me Christoph Mainusch frequently tops the 20:00 slot – well ahead of the competition’s news programmes – and grew lives of five beautiful Athenian women, intro- by an additional 20 per cent during the first two ducing viewers not only to their extraordinary months of 2011, reaching an average 23.4 of lifestyles, but also their inner hopes, fears and viewers. dreams. Also, Formula 1 returns to Alpha for another season of speed and high adrenaline For the rest of the current season, Alpha already levels. plans to air four new programmes. Anna Vissi: Oso Echo Foni provides a rare glimpse into the life of Greek superstar Anna Vissi. In Botrini’s Project, Ettore Botrini gives a second chance to twelve deserving young people. They will learn not only how to cook, but how get a job and a hope for a better life. Sunshine Girls follows the
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Spain’s largest film catalogue Grupo Antena 3 has signed deals with production companies including Disney, HBO, Sony and Telemundo that provide the broadcasting group with a vast catalogue of films and international series. Toy Story 3 Spain - 9 March 2011
On 8 March 2011, Grupo Antena 3 signed an exclusive agreement with Sony in addition to deals recently signed with other major interna- tional production companies such as The Walt Disney Company, Aurum Productions, RCN, Televisa and Telemundo.
These deals will see the Spanish family of channels – which includes Antena 3, Neox, Nova and Nitro – acquire the rights to some of the most-watched and awarded movies and series available on the market and increase its already broad catalogue.
The agreement with Sony gives Antena 3 exclusive TV broadcast rights to blockbusters such as The Tourist, An Education, Angels and The Good Wife Twilight Demons and Hellboy. The agreements with RCN, Televisa and The Walt Disney Company deal covers pro- Telemundo will give the digital channel Nova ductions such as Toy Story 3, the upcoming access to the three production houses’ broad Pirates of the Caribbean and the series Hannah catalogue of TV series such as Cuando me Montana. Antena 3 will be the only Spanish enamoro, El rostro de Analía and Los herederos channel authorised to to broadcast these del Monte, for the next two years. programmes, as well as other future Disney productions, through the year 2014. Grupo Antena 3 has already signed deals with HBO, BBC, and Fox among others regarding the As far as Aurum Productions is concerned, the broadcast of hit series such as Modern Family, deal runs until 2013 and secures Antena 3 the Glee, Scrubs and The Good Wife. TV broadcasting rights to the next episode of the famous Twilight Saga, due for release at the end of 2011, the eagerly awaited remake of Conan the Barbarian and the 3D version of The Three Musketeers.
13 The shortest programme Monday 7 March 2011, RTL Nederland started to broadcast the first episodes of ‘Sokkiez’, a ten-second long programme, on RTL 8’s ‘Telekids’. In each episode, viewers will discover a new character, such as Theodor the Snob, Eddy the Joyful Surinamese, Lambert with the Dry Sense of Humour or the twins Dennis and Tennis. the RTL Group intranet week 10
Leading the market in February RTL Nederland’s channels attracted 31.0 per cent of the total Dutch TV market in February, once again outperforming both the public-service broadcasters (30.4 per cent) and the SBS group (22.4 per cent). Netherlands - 4 March 2011
What’s my format worth? A question that creative minds in the worldwide format industry may well ask themselves. Now the format protection organisation has developed a new tool that helps Frapa members determine the price tag for their formats. Germany - 4 March 2011
Relying on mono-brand strategy N-TV’s started to shift to its new mono-brand strategy. The move ensures that the news channel will have a more clearly defined and above all more consistent branding in the marketplace. Germany - 4 March 2011
Ich bin dann mal weg – Rights secured Producer Nico Hofmann has acquired the screen rights to Hape Kerkeling’s bestselling Ich bin dann mal weg (See You Later: My Pilgrimage to Santiago) for UFA Cinema. Germany - 7 March 2011
Infiltrating journalists take big risks to inform the public M6 received a prize at the Lauriers awards for radio and television for one of its reports, in North Korea, that aired on the Sunday night investigative magazine show Enquête exclusive. France - 7 March 2011
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Framework agreement with Videoplaza RTL Group New Media has signed a framework agreement with Videoplaza which will give profit centres preferential contract terms and reduce costs. Luxembourg - 8 March 2011
‘Open Day’ at Funkhaus Berlin 104.6 RTL and 105’5 Spreeradio hosted an ‘Open Day’ at the Funkhaus broadcasting centre on Kurfürstendamm in Berlin. Germany - 8 March 2011
Hola Rafael Radio Contact’s Good Morning show in Belgium woke up Rafael Nadal, creating a buzz that went all the way to Spain. Belgium - 8 March 2011
A virtuous circle in access prime time The operation to give a new boost to M6 access has succeeded – thanks to its French fiction series Scènes de ménages, M6 is now number one with housewives under 50 in the 20:00 time slot. France - 9 March 2011
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People Henri de Fontaines France - 9 March 2011
Henri de Fontaines
Groupe M6 announces the appointment of Henri de Fontaines as Deputy Chief Executive Officer in charge of global strategies and creation at M6 Publicité.
Henri de Fontaines’s main mandate is to develop media packages with Groupe M6 advertisers, notably in content and licensing. A graduate of HEC, Henri de Fontaines arrived in 2003 in strategic development at Groupe Métropole Télévision. Since 2006, he has held the position of Secretary General at the Studio 89 production house.
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