FOCUS EMU November 20, 1971> - Campus Robert McCoy, Management Professor, Ca sules To Serve as Ac ing Business Dean Dr. P.ohi.:n C. McCoy. a Di\i�ion of Calumet and Hecla. numerous organ11at1ons and has professor in the Department of Inc. Phi Kapa Phi published many articles in business Management at EM l' and an In addi:ion tu h,� professional and training periodicals. He is Sponsors Colloquium expert on the hcha\ ioral factors in work cx;,ericnce. McCo} served as included in Who\ Who in the Program organizational management. was a part-time facult� mtmher at Midwest and in Community appointed acting dean of the Wayne State. He has heen a Le aders and :\io teworthy College of Busincs� hy Uni\ersity seminar :cadcr and conference Americans. Provost and fVice-President for speaker for the American He is a resident of Ann Arbor.f Academic Afairs Anthony H. Management Association and His appointment is cfecti\'C The National Scholastic Honor Evans Nov. 12. other management education immediately. Society Phi Kappa Phi will present McCoy replaces Dr. Claude I. organizations. a "brown bag" luncheon and Shell Jr. who had previously McCoy has been a member of colloquium program on Tuesday, served as acting dean of the college the American Mandgcment Nov. 20 at 11:30 a.m. to 12:45 p.m. until his death Aug. 29. He will Association, the Academy of Howard Rarig, in the Reception Room, McKcnny · serve as acting dean until a Management, the American Union. Dr. Donald Disbrow. permanent dean is retained. Society of Training and Former Music professor emeritu� in the McCoy, a 58 year-old native of Development. the American Department of History and Detroit, earned his bachelor's Psychological Association and the Chair, Dies i " International CommLnication Philosophy, will speak on the topic degree from Albion College in Robert C. McCoy "Reflections on Local History." 1942 and a master's degree in Association. In Los Angeles- The lecture is free and open to the clinical psychology from Wayne William, Lynde and Williams. a He is a former \'ice-president of public. State University in 1947. He national psychological corsulting the Detroit Junior Chamber of Dr. Howard R. Rarig, chairman earned a doctorate degree from organi1at1on. As a psychologist Commerce, a current board of the Department of Music at Wayne State in 1966 and is a with the firm, McCoy bandied member of the Ann Arbor chapter EMU from 1965 to 1971, died of certified psychologist. personnel development, training of the American Society of cancer Tuesday, Nov. 13 in Los Prior to joining Eastern's faculty and organizational coa1muni­ Training Directors and a trustee of Angeles, Calif. AAUP Chapter Meeting in 1972. McCoy served as a cation. Albion College. McCoy also Dr. Rarig, 63, served as director 1 consult in!.! ricr,tl'll)r· ""' chohlµi,t From 1961 to 1964 McCoy serves a vice-president of the board of the Univer_sity of Southern and was a member of thef served as assistant director )f labor of direcrnrs of the John C. California Scnool of Music after The AAUP chapter will meet organization and personnel staf of relations and personnel services of Campbell Folk School in leaving Eastern, a post he held Thursday, Nov. 29 at 4 p.m. in the the Ernst and Ernst Management the American Motors Corp. From Brasstown, N.C. and is a member until his death. Alumni Lounge, McKenny Union. Consulting Services Division from 1947 to 1961 he was marager of of the Michigan Quality of Work Dr. Rarig was born Nov. 27, A 20 minute film titled 1968to 1972. From 1964101968he employee and community Life Council. 1915 in Au Sable Forks, N.Y. He "Testimony" features the court worked as a staff psychologist with relations with the Wolveri:ie Tube McCoy is a member of attended Temple University and case of Justice vs. J.P. Stevens graduated from Ithaca College which shows the contl1ct of labor with a bachelor's degree in musicin and management. Everyone is 1949 and a master's degree in invited to attend. Quips, Kidding Part of Fun Planned music in 1952. He servca three years in the U.S. :\avy during At 'Roast' for Baseball Coach Nov. 23 World War II. He earned his doctor-ate degree in musicology from the University Mini-Workshop EMU's Baseball Coach Ron first boss); Bob Miller, ·,aseball of Michigan in 1958. After On Goal Achievement Oestrike, well-known and coach at the University of Detroit receiving his doctorate, he taught respected for his ability to deliver (a competitor); Tom Ra..ashiere, at Grinnell College and became stinging one-liners and short associate director of the Toledo chairman of the division of fine quips, will be the object of plenty Recreation Department (an arts at the college in 1961. The Career Planning and of good natured kidding himself at umpire); Bill Gibbs, associate While at Eastern, Dr. Rarig Placement Center is sponsoring a a fund-raising "roast" sponsored director of the Trenton Recreation developed the initial proposal for mini-workshop Tuesday. No\. 20 by the Huron Dugout Club Department (an officiating partner the development of a new music at I p.m in Room 24, Roosevelt. Friday, Nov. 23 at the Labor of Oestrike's); Lonny Head. building on campus. Also, he was a The title of the workshop is Temple Hall in Ypsilanti. director of the Milwaukee United leader in the national movement "Removing Barriers To Goals The evening of fun will begin Way (a former player) and Mary proposing the integration of Achievement" which will discuss with cocktails at 6 p.m., dinner at 7 Clark, a housewife z.nd "a (continued on pace how to learn to overcome obstacles p.m. and the roast at 8 p.m. disgruntled fan." 3) Among those "waiting in line" to the achievement of your goals Others who will take their turn through focusing on strengths and for their shot at the highly successful EMU coach are: Neil "roasting" Oestrike incluc.e Tony using other resource�. Call CPPC Borkowski, former oosiness at 487-1074 to register a� space is Van Riper, superintendent of the Trenton School System (Oestrike's manager in the EMU Athletic limited. Department (a former °Jusiness colleague); Keith Eberso e, vice­ Editor's Note: FOCTS EMl' president of the American Motprs Ronald Oestrike Poli,tical Science will publish a four-page edition Corp. (a former teamm:i.te and Mittlestat (Flat Rock I and Bil fraternity brother): Bob Welch, Forum Nov. 28 Nov. 27. The deadline for thitl Crouch (former EMU basebal issue is 8 a.m. Tuesdity, No\. pitcher with the I.us Angeles coach). 20. Dodgers (a former EMU player) John and two retired coache�. Marv The Department ,ii Political Science will hold a forum Wednesday, Nov. 28 at noon in the Jones Hall lounge. Dr. John W. Smith, a professor at the University of Detroit and Henry .. Ford Community College will present a lecture titled ''Detroit Metropolitan Politics." The lecture is free and open to the public. Ounltedway Academic Apparel For Commencement $40,260 90 Faculty wishing to order academic apparel from th, 80 University Bookstore for ust 70 during December commencement should place orders no later than 60 Wednesday, No\. 21. 50 Rental fees for cap. gown and hood arc: bachelor's degree. 40 $33, I 29 $11.95: master's degree, $12. 75; (82.2%) and doctoral degree. $13. 75. 30 Please include the college or university granting the degree. its A recognition lunchron fw caMpu� I nited \\'ay workers was held in the Tower Room of McKenny Uni,)n 20 location, the field in which the Monday, Nov. 12. Mitchdl (hi1dch.,1o. 1,tanding), EMl' l'nited Way chairperson, told the group that Universrty 10 degree was granted. degree donations thus far total u.,.129, a tigurt' that represents 82 percent of the 1979 goal ofS40,260. A student proje::t, received and hat si,c and height. scheduled for Dec. I, has yet to be added to the t:niversity figure. Chadchuk \tressed that "the t.:niversity's bo<*s Orders may he placed hy calling are still open" and donations are still being accepted until Eastern makes its finitlreport in January. Call Osadch.Jk 487-1000. at 7-2414 if )'OU haven't made �our doni1tion yet. 2 November 20, 1979

Students Combine Creativity, Hard Work in Lab Theater FOCUS ON faculty by Marlene Da tenport

"Home Free!," a one-act pla� h� Krista L. Waite, an FMl! senior. Media Aids Are Wa lter Fishman's Specialty Lanford Wilson dealing with the She chose a thrust stage l,1r thi.: emotional turmoil of a brother and performance using a homi.:made his incestuously pregnant sister. is ferris wheel. The pla� "' tll be Tucked in the basement of the the first production of the EMU presented at 7 and 9 p.m. '\m.19 Center for Educational Resources 1979-80 Laboratory Theater and 20 in the Laboratory Theater. (library) at EMU in quiet, almost Series. Room 107. Quirk Building on the stark windowless offices is a The Lab Theater pro\ idc� an FMIJ campus. department which provides opportunity for students in the services to about 90 percent of the Department of Speech and Two original scripts b}- former EMU faculty. Dramatic Arts to present their EMU student Richard Strand \\ill What the EMU Audio-Visual work in the areas of direct10n. be presented at 7 and 9 p.m. '\o\. Center lacks in appearances it production, adaptation and 29, 30 and Dec. I m the Lab more that makes up in its services, playwrighting to the public. Theater. "Whatever Happened to according to Walter Fishman, Material produced runs from Hugh Nohoo'!" and "The Best assistant professor and director of classic one-act plays to original Bricklayer in Michigan" will be the center. scripts to reader's theater directed hy senior Todd Hissong. "University faculty use audio­ productions of adapted novels. The productions arc open to the visual equipment and materials uf...fr,mP Frrf'r' i, ,�ire,·t" t h, public. Admiss10n is 50 cents. more than faculty at most colleges," Fishman said. Statistics show the dramatic rise of media use at the University. In 1948, the audio-visual center Two Students Win Top Honors was created at Eastern and handled 692 requests from faculty At Regional Singing Contest ' for materials (films, tapes, etc.) and equipment. In 1952, four years later, the center received 1,720 Two EMU students won top Cameron. Ypsilanti; Patti requests and yet, the student body honors in the Great Lakes Davidson Gorbea. Phoenixville, was less than 2,000. Regional Contest of the National Pa; Scott Hanley. Ann Arbor; During 1978-79, the center Association of Teachers of Singing Linda Heim, Saline; Donald handled 51,464 requests for held on the University of Michigan Matthews. Livonia; Donna Maul. materials and equipment. campus Nov. 9 and 10. Ann Arbor; Sharon Pagen. Why the dramatic increase? Debra Fitzgibbon, Monroe. Dearborn: Susan Shclander. Fishman explained that faculty won first place in the junior Lansing; and Karen Young, South members rely on audio-visual women's division and Brenda Lyon. materials to aid their lectures Lawrence, Ypsilanti. won second EMU faculty who served as because "audio-visual aids add place in the same category. adjudicators for the event realism to concepts introduced in Approximately 276 contestants included Glenda Kirkland, Paul the classroom. The lectures then Bravender and Emily Lowe. have more impact." from Indiana, Michigan and Ohio "We live in a media world. competed in the annual evant. Diana Amos, the daughter of Children are now exposed to Eleven other EMU students EMU Professor Nelson Amos and media presentations before they Walter Fishman were semifinalists in the contest: a student at Oberlin College in even enter school. Media is now a Alison Bailey, Ypsilanti; Mary Ohio, won first place in the part of our lives, like the car he served fiveyears in the military for ten years. But Fist.nan :'.'"!a med Baxter, Westland; Vertelle sophomore women's division. became part of our lives," Fishman during World War II. After that, to be able to use his med.a st.ills added. he became a reporter and news "more productively," he s.aid. At Eastern, the heavy users of editor with the Associated Press in ·so, in 1968, his career :ock a EMU Graduate audio-visual aids include the thP. Raltimore bureau. new turn. He begar. wod. an a PARTICIPANTS departments of English, speech Next came one of the highlights master's degree at -..,ay� Slate I I Exhibits and dramatic arts, biology, art, of his career. As part of the public University in instruc:ional Eucene Jaworski, associate relations staff with the Kaiser­ management, home economics, technology. He gradLated :in 1970 professor in the Department of Frazer Corp., an automobile Works educational psychology, geology/ with that degree and soor. �an Geography and Geology, recently manufacturer, he produced the geography and special education. his position at the .audie-vi�ual gave two guest lectures at Henry by Trina Garcia The center employs 11 and publicity package for a new car, center at Eastern. the "HenryJ." Ford Community College. The includes three service areas: audio­ presentations dealt with coastal "The car was ahead of its time Dreams and reality provide the visual, production services and the wetland ecology and the status of artistic basis for the work of Lisa listening room. and consequently didn't take off Michigan's wetlands bill. He also too well," Fishman remembered, I PUBLICATIONS' Gottlieb, an EMU graduate The center shows about 3,000 presented a paper titled "History currently exhibiting her work in films in University classrooms but he followed the car's progress Hannelore 8. Racier, a��oc:iate and Status of Louisiana's Soft­ from the engineering designs to its the lntermedia Gallery of each year, sometimes averaging 30 professor in the Cen:er :>f Shell Blue Crab Fishery" at the McKenny Union through Nov. 30. market debut. Educational Resources, h3d ."l"o showings per day. The center Gulf Coast Marine Fisheries I'm interested in dreams and the provides the film, projectionist, Then for a challenge and to publications appear rece-.ly in Commission annual meeting in and projector. It also maintains work for himself, Fishman began professional literature. •·:.Jbr:a:y combination of dreams and Biloxi, Miss. reality," she explained. "I don't and repairs equipment. his own public relations firm, Orientation and lnstru.:tio,- G.D. Cross, associate professor, Walter-Jacques Associates, which 1978, an Annotated R evielVoftbe like my work to be so obvious that Periodically, the center meets and Alfred Nelson, professor, both you can look at it once and with faculty from University operated in Detroit for five years. Literature" was published in the from the Department of English The firm handled public relations understand everything it says. I departments and coordinates the January-March issue Jf Ref'!rt:=1ce Language and Literature, attended like mysterious qualities." selection of filmstrips for courses. for small and medium size Services Review. Her repc:rt cf a the American Theatre Convention The center owns about 1,000 industrial companies in the Detroit Council on Library Renu1JCCs in New York in August. Cross was Gottlieb's works ullllLI: many area. different materials and formats, 16mm films at an estimated value Fellowship Study e,title.J "A n chairman of a panel on theater The image of public relations as including pencil, color and of over $200,000. Also the center Assessment of Ten Ac3Ciemic calendars and Nelson spoke about photocopying equipment. "With rents films from other film libraries a high-powered, competitive field Library Instruction Prog:31'Tls: in the Adelphi Calendar Project. Jon isn't true, according to Fishman. the photocopier you work in a throughout the country for faculty the United States aad C-lllada" Winters (alias G.B. Cross) also is "That's a Hollywood image. limited space, 8 by 14 inches, but use. was published in the ERICsysrem one of the 50 new novelists Public relations is simply a you can create your own little Overhead projectors can be in the October issue d Re5'oun:es featured in the October edition of found in 99 percent of the knowledge of communication in Education. Library Journal. world in the space. I like methods and how to use them," he combining mediums to create classrooms on campus, Fishman more interesting works; I'm remarked. Because of this, explained. After he ceased operating his interested in collage: combining production services in the center is public relations firm, he served in bits and pieces of things to create a always busy readying materials for sales management with Field use on these projectors. Also, the _unity," she said. Enterprises Education Corp., a �enter produces slides,reproduces Instead of speculating about publisher of reference materials, photography, art work, and . how people will react to her work, laminates and dry mounts Gottlieb says, "When an artist materials which faculty use in creates a piece, he has a definite idea in mind, but that class. Richard Oltmanns, an interpretation is open to the assistant professor at CER, FOCUS EMU observer. My idea won't coordinates production services. Gary D. Hawks, vice-president for necessarily be what someone else Lastly, the listening room offers University Relations; John C. Fountain, sees in the work, but that's all right." cassettes, record albums and slide executive director of the Office of A major concern of Gottlieb's is series for University use. The Information Services; Andrew J. finding a better way to combine a listening room contains over 8,000 Chapelle,acting news editor; Marlene K. Davenport,information specialist; Mary structured educational program various tyesof listening materials. E. Murray, staff writer; Richard R. with the arts. "Kids are being told Schwarze, photographer. Prior to accepting a position at Published for faculty and staff every that if they play the cello they can't Eastern in 1970, Fishman's career Tuesday during the fall and winter dance. We don't need to be so was varied. He was a journalist and semesters and semi-monthly on specific and categorized. (I believe) Tuesdays during spring and summer by if you can paint, you can probably public relations specialist. the Office of Information Services, After graduation from Wayne Eastern Michigan University. draw. If you can draw, you're State University in 1940 with a The image above is just a i:Jmpse of the works by EMU graduate Lisa familiar with movement and you bachelor's degree in history and a Editorial Offices: Third Floor, Snow Gottleib now being exlilibit� in the lntermediaGallery, Mc Kenny Union can dance. I'd like to set up strong background in journalism, Health Center, 487-4400. throuch Nov. 30. (continued on page 3) ··FOCUS EMU November 20, 1979 3

Classical and Modern Music Combined in Woodwind Concert FOCUS ON · 1 staff by MMy B,th Muuay by Bruce Maxwell I The Faculty Woodwind Quintet from EMU will present a concert of Hildred Lewis Is Committed to Project Upward Bound quintets from the classical period and the 20th century on Tuesday, No\'. 20 at 8 p.m. in Pease Auditorium. One Project Upward Bound The concert will fe ature four different woodwind quintets, the first two student described his experiences from the classical period. The first piece on the program is Divertimento in the program in a pocn1· "It\ a No. I in B-Flat by the Austrian composer Fran, Joseph Haydn. place where young people come to Next on the program is the Wind Quintet in E-Flat Major by Anton and leave with an ideal that life is Reicha. Reicha, a German composer, wasone of the earliest composers of more than a place that they've ever music for wind quintets. been and truer than any picture The second half of the program features two modern works. the first called good ..." being Partita for Wind Quintet by the American composer Irving Fine. Directing the program is a Fine worked in New York and associated with such modern composers as serious job that Hildred Lewis Aaron Copland and Leonard Bernstein. He died in the 1940s. treats with good-natured warmth. The Quintet for Woodwinds hy Leo Justin us Kauffman was a German "The purpose of the program is composer and the Quintet was written in the 1950s. to increase the percentage of high Members of the EMU Faculty Woodwind Quintet include Armond school students who are prepared Abramson, clarinet: Rodney Hill, flute: Marvin Howe. horn; Kristy for secondary education Meretta, oboe: and Robert Quayle, bassoon. academically. It also helps them The concert is free and open to the public. have a goal or an idea of what they want to do. It doesn't have to be definite, but it helps for them to Former Music Head Dies have some idea," Lewis said. The local program, which (continued from page 1) Also, he was listed in the Who's operates from the EMU campus, is various types of music courses - a Who in America in 1974 and in the open to 9th, 10th and 11th grade plan he implemented at Eastern. International Who's Who m students from Ypsilanti, Belleville, "He was always interested in the Music. Willow Run and Ann Arbor who students and faculty at Eastern A memorial fund for Dr. Rarig are interested inself-im provement. even after he left the Univer�it\'. He has been established at the "The high schools don't have the was highly respected. He did much University of SouthernCalifornia, time and personnel to do a lot of to contribute to the growth and School of Performing Arts, career planning. The parents often improvement of the department," University Park, Los Angeles, don't have the time or knowledge," Dr. James Hause, current Calif., 90007. Lewis said. chairman of the Department of Dr. Rarig is survived by his wife, But Project Upward Bound is Music at EMU and Dr. Rarig's Jean, and three children. more than just a career night. successor, stated. "Part of it is self-evaluation that Dr. Rarig had been active as a helps students get a realistic and performer, conductor and coach Gallery Exhibit accurate perception of their for a variety of ensembles. A noted talents, skills, interests and the music historian, his studie� in (continued from page 2) amount of money they might be American and contemporary programs all over the country to able to earn," Lewis said. "A music ·.vere supported by grants teach that. We need all-around stud.ent might say that he wants to from Grinnell College, the earn $100,000 and work at Big training in the arts, stated very Hildred Lewis Danforth Foundation and a young. Boy. He has to understand that he Tanglewood Scholarship. ''I'd li�e to have all the students won't do that working in the local restaurant and it won't happen two "The students must regularly After lunch, students study, A resident of Los Angeles, Or. in one room: musicians playing, attend the homework sessions," work at jobs on or off-campus or, Rarig was a member of many dancers dancing to the music, or three years out of high school." Recruitment for the program Lewis said. "The sessions are held perhaps, take drivers education at professional organizations artists drawing the dancers ..." she in the high schools so that if the their own high schools. includin the National Association said. takes place in several ways. g_ Meetings are held at the high student misu nderstands the "We'll find jobs for students of Schools.of Music, the California To see Gottlieb's work in homework assignment, we can talk with the help of CET A in Music Executives, of which he wa� person, stop by the gallery from 8 schools to explain the program to students and personnel. Some to the instructor and get it Washtenaw and Wayne counties," past-presidt·nt, and the "Se,·en a.m. to S p.m. Monday through clarified." Lewis said. "Students have to Springs Group," which repre­ Friday. students in the program convince their friends to get involved. And display good to excellent work sented IO .major schools of music in The exhibit is free and open to During group meetings, the habits. They have to meet CET A the U.S. the public. leaders in the community who have contact with youth encourage students visit the EMU campus standards and ours." participation. where they have a chance to view At 6:30 p.m., after dinner, the Lewis believes that one college life firsthand as well as hear group gathers for sessions aimed at Special Parenting Class Offe red particularly important aspect of a lecturer, see a play or visit an personal growth and development. the year-round program is that exhibit. The group also takes two "It helps for students to hear The EMU Contemporary Parenting Program is offering a class for students "can count on stability. or three fieldtrips to Detroit each what others think about different parents experiencin,� a long-term separation from their children. It's all the same philosophy and we year to take part in a cultural subjects - from religionto whether Some areas that viii hr. explored are the meaning of separation to follow through." activity, perhaps a play at the lying is alright and values children, how children develop a sense of self, discipline and rebuilding a Fisher Theater, for example, clarification - and why they think relationship with children upon reunion. During the school year, which is usually unique for a high that way," Lewis said. "There are a The six-session class will meet from 6:45 to 8: 15 p.m. Wednesdays homework and tutoring_ sessions school student. wide-range of values in the area. beginning Nov. 21 at the Huron Valley Women's Facility. The class is free are held in the high schools on Students have to start to accept and open to all interested individuals. Tuesdays and Thursdays. Perhaps the best testimony for that there are different ways of students' enthusiasm for the thinking and a lot of ways that program is their willingness to work." study throughout the summer on A half hour homework session the EMU campus. Students stay follows the personal growth and on campus from Sunday evening development meeting. By 11 p.m., to Friday afternoon. students must be on their floors and quiet. "There are many benefits. "The students can transfer They're living away from home on credits to their high school. It's a a college campus. They're around challenging summer for them. college students. They can use There are 70 students and their recreational facilities they programs are individually built. wouldn't ordinarily have. They can We know their skills and go on field trips and get a view of weaknesses," Lewis said. other campuses. And they have a There are many ways of chance to meet other Upward measuring the success of this type Bound students," Lewis said. of program. As of June 1972, it was Nevertheless, the students are confirmed that 80 percent of the involved in a rigorous educational Upward Bound students were schedule. From 8 a.m. to noon, enrolled in post-secondary they attend classe!; taught by institutions. But Lewis views it teachers recruited from the feeder from another angle. schools. All students study "We send about 300 seniors to English, math, science and speech Washington, D.C., for a week so and some students take classes to that they can find out about meet individual needs, such as government," Lewis said. "When office skills. you send a student and note the positive changes, it's clear that the program is a success. We sent one troublemaker who had a bad Emergency attitude and when he came back he had changed and became a top Eight Eastern faculty members received the awards through the Josephine Nevins Keal Development Fund. The on Campus? student. Now, he's a biology receipients are (left to right): Judy Loeb, art; Betty Ingram, English; Katherine Hokeboer, speech and dramatic student here and on the dean's list. arts; Naomi Madgett-Andrews, English; Madlyn Levine-Hanes, curriculum and instruction; Eunice Howard CALL 1-2-3 That student always had the Jordan, English; and Florence Van Voorhees, special education. ability." 4 November 20. 1979 FOCUS EMU Focus the De arttncnt of Marketin on p g There·s an attitude about the management, marketing rl'�l·an:h. newer fanilt} 111l'mb..:r, ha1 1ng consenation to the publi,· and can intcrpcr,nnal an1111�. ,,,irking Department of Marketing that retailing, international hu,ines, joined the c.Jepartm,·nt th1, falll a compan� art .. ,d 11, 111,·rc·a,e 11, with people. prl'�l'nting ideas lo can't be mistaken. and sales and �ales rnanagrntl'nt. Before earning hi� doctoralc' at markups nn it� produ,h 111 gain people. per�uading p.:opk. l\1an� Upon entering the department, He adds that thl' lllajority. Purdue Uni1l'rsity, I udlo11 added pw,h by its c.Ji�tnhutors. The individuals gain a great c.Jeal of located in 512 Pray-Harrold, one is perhaps 80 percl'nt of Fa�tern', operated a family furniture �ton: 111 pure salesman's philosophy is, this satisfaction l'rnm the�l' t�pe� of immediately struck by the casual­ marketing grac.Juates take jobs in Indianapolis. He will be teach111g is what we can produce. now let's activities a� oppo,l'c.l t,, ,,orking a n d friendly -atmosphere. sales after graduation. marketing strategy and n:tailing get rid of it. So you tend to push with financial data or ot hl'r type, Students are everywhere, waiting The department's enrollment is and may take over the Small products on the people. one way or of figures. Marketing i� for people in fa culty offices, helping about 18 percent of the total Business Counseling Project. another, without looking at who like to try out new idl'as. themselves to an ever-present cup enrollment in the College of Dr. Saadia Montasscr people's needs. Marketing focuses Marketing can be 1cry creati,e." Business. Another new faculty, an associate on the consumer while sales Dr. Colin Neuhausexpresse� the Other faculty in the department professor. Montasser's primary foc.:w:es on the seller." same belief. "We feel that the include: ·. emphasis is in marketing research "Anoiher reason for studying person who would feel very Charles R. Ashton Ashton. an and quantitati\c methods as marketing, of course. is that it is a comfortable in a career in associate professor, will be retiring applied to marketing. career and you're taking ahout accounting probably should never at the end of the 1979-80 school Dr. Colin Neuhaus An millions of people that are even consider marketing and vice ·ea.r after 15 years at the associate professor. :':euhaus involved in marketing activities versa. It takes. I think. a different University. He has been in charge specializes in huyc:r beha\ 1or. including a large number of sales sort of personality. In accounting of the Small Business Counseling Also, he has taught the marketing people and others in advertising, you must have a mind for Project. Also, he teaches management course in the past. marketing research and numbers. You must also be able to marketing strategy and profes­ Dr. Edward Spit7 Spitz, a international trade. Essentially, if sit down and analy7e figures, read si0nal selling. His past experience professor, has a great deal of you look at a basic husiness balance sheets and so forth. You're was in the lumber industry. interest in retailing and earned his organization, you've got the working within the constraints of a Dr. Joseph Braden-Braden, a doctorate at the University of production activity. the marketing set of rules such as those of the professor, is an Indiana University Kentucky. Currently. he is activity and the accounting and accounting book or the Internal graduate and teaches the preparing to go on a sahbatical professional selling course and the leave in the winter semester to marketing research course. Braden complete two books on retailing. is involved in outside consulting In addition, Spitz is the faculty and has conducted market adviser to the Marketing Club. a Charles R. Ashton has been with research projects with a ma jor group of 50-60marketing students. the University for 15 years and will manufacturer. Last year he chaired The club arranges for outside be retiring at the end of the 1980 the Faculty Advisory Council. marketing experts to speak to school year. Ashton has been in Also, he is a member of the marketing students. A recent cluh charge of the Small Business University Computing Committee speaker was Richard O'Conner. Counseling Project. Also, he and has his own computer set-up at vice chairman for the board and teaches marketing strategy and home. chief executive officer for the professional selling. Raymond Drake-An associate Campbell-Ewa Id Advertising of coffee. Everyone seems to be professor, Drake's primary Agency. welcome. emphasis is in retailing. He has The club recently worked with But there is a seriousness of taught advertising as well. He is other area university marketing purpose here, too and faculty are active in national retailing clubs in staging a College very much concerned with quality · associations. Marketing Career Conference held instruction and assisting students Dr. Ralph Harris-Harris, an at Ford Motor Company World with post-graduation employ­ assistant professor, is a graduate of Headquarters in Dearborn. At the ment. Michigan State University. He is conference. operating personnel The department, which began in interested in advertising and, from a wide range of companies 1965, has been guided for the most beginning in the winter term, will spoke about marketing career part by Dr. Robert Williams. be providing the leadership for the opportunities in sales, marketing Williams replaced the first marketing management course research, retailing and advertising. department head in 1966 and has described by Williams as "our Karen O'Grady is student served in that capacity since that capstone course for the president of the Marketing Club. time except for three years, 1975- undergraduate majoring in Dr. Ralph Weller-Weller, an 78. marketing." He adds the emphasis assistant professor, has just The Department of Marketing in the course is on marketing returned from a leave. His teaching currently has a total enrollment of planning and forecasting. interests are in the fields of advertising and promotion. around 1600 including 515 majors. Dr. David Kurtz-Kurtz, a Williams defines marketing In addition, Dr. Thomas professor, concentrates on two Brewer, a professor in the succinctly, "Basically, marketing is courses, Principles of Marketing a Political Science Department, and concerned with identifying needs the undergraduate level an6 of people and satisfying those Albert Belskus, associate professor Marketing, which is the first of Administrative Services and needs through the development of course at the graduate level. products and services. Marketing Business Education, teach part Williams explains that Kurtz is the Departmental secretary LaDona Ellis has been with the department since has been broadened in the last few time in the department. most prolific author on the faculty, Any mention of departmental 1965. "She is a person that the students just plain love," Department head years to include such non-business having written six or eight books. staff would not be complete Dr. Robert Williams says. activities as the marketing of He also has co-written one of the without inclusion of secretary politicians, religions and so forth." leading textbooks in the field LaDona Ellis. She started with the Williams explains that there are called "Contemporary · Mar­ department in 1965 as a part-time six career concentrations in keting." financial activity that keeps score. secretary. "She is a person that the Revenue Service. , � marketing including advertising Dr. Rodman Ludlow-Ludlow, That's really how a business is students just plain love," Williams "In marketing, we don't have and sales promotion, distribution an assistant professor, is one of the organized." hard and fast rules. We have rules says. "She's very helpful, she tries And Williams is equally to answer all their questiions. We of thumb but those could change at enthusiastic about his department. any single moment. You need an have several students who help out. "The major strength of our employee who can live with with secretarial duties and she's University is that we put a like a mother to them. ambiguity and uncertainty, and at professor with business experience the same time, someone who is "She knows her jobso well that in the classroom and not a teaching any new secretary will come to her creative enough to come up with assistant. We have a good location, new ideas, one after another." to ask how to do things. She tries we're relatively easyto get to. Also, to please IO individuals plus about Neuhaus has been with the we're interested in our students, since 1968, becoming a IO part-time instructors with very department we're not a 'publish-or-perish' type full-time faculty member in 1969. diverse personalities. She's just one of institution. Our professors take of these kinds of people that you He worked with his family's time to talk to our students both hardware business in Pennsylvania like to have around, that makethe , bout personal problems and job livable." for seven years before pursuing a about career plans," Williams master's and doctorate at the Williams also has praise forfour explains. University of Michigan. graduate assistants that have been "I think communication is very He likes to stress the diversity of with the department this year. The important. I think the students the departmental faculty. "I think four, led by graduate assistant appreciate being able to come in our strength is in our diversity. James Henderson, were and talk with the faculty. A lot of Most of the departments that deal instrumental in preparing a display them have very involved lives, with us say, 'How do you people at the Business and Industry Night trying to work and go to school. agree on anything. because all of last month that publicized the They appreciate people who will you are individualists who are College of Business at Eastern. The take a few minutes and show a little always arguing with each other.' other three are Surjit Chhabra, Bill interest in their problems and This is true, we do. Wenson and Anil Aggarwal. questions. 1 think that's one of our "But, on the other hand, I think strengths." it represents the type of mentality Williams believes in his Williams believes there is always that is probably indicative of department and in the importance a job for someone strong in sales marketing. You do have people Dr. A. Edward Spitzspecializes in retailing and has beenactive in planning of studying marketing. "Mar­ and that's part of the incentive to who have different ways of overseas trips for marketing students. He says of EMU's marketing keting is concerned with such key major in marketing. "Basically, a thinking. So, when these people students, "I want to graduate forceful, educated, intelligent people who can decisions as: where should a retail good salesman is never get together, they're going to go off make a go of themselves, who can make it in the world. And we have auto parts store be located; how unemployed. A good salesman is in all different directions. On the those." should a company promote energy always in demand. Marketing is an other hand, marketing is FOCUS EMU 1'ovember 20, 1979 5

by Frank Weir photos by Dkk :;�: ... ·" ,-,

composed of 4u11c a \arict) ol Between 1976 and 197X. Spit, So the graduates arc a n.: llettion of different ohjectiH:�. a1rns. ta�k$ organized ll\er�ca� trip, which he me. And I don't want t(1 graduate and so forth. So I 1hink that the termed. "very succc�,I ul." "I tllok anybody with a plh>r att1111dr 1\ho individual who is different and 22 students to Amsterdam in 1976 is looking to cut corno.:r,. I hn 'II creative is l he sort of per,on who and I took 31 studenb 10 I .ondon get hurt. and in t hc lnnl! run. I Ml, makes a good marketer. Even if we in '77 and I took J9 �tudents to will get hurt. I want tohe proud of faculty members arc very different Amsterdam 1n 197X. I ha,c our students. from each other. I feel confident contacts ovcr�ca, and 1\c ,c1 up "I want to graduate forceful, that it adds to the 4uality of marketing ,o.:m111ar, 11 h<·rc educated, intelligent people who training for our students." students go to \ aru>u, .:11111pa n1c� can make a go of themselves, who Neuhaus' area of expertise is and we listen to thc111 le,1 t1r<· .1h,,u1 can make it in the world. And we consumer behavior and currently their businc��c� and tho.:\ lrn1 n. have those. This college is rather he is teaching all four sections of "And sometimes we make young, but if we have people who that course. The class is a required comparative studies of businesses. are making $30, $40, $50,000 a course for majors. It examines the We learn about the culture. about year, who've been out five or six years, I think that's a good reflection." Dr. Joseph Braden typifies the rest of the faculty in his love for marketing. "Marketing is where it's at. Marketing is where the money is, marketing is where the action is. I tell all my students, Dr. Colin Neuhaus teaches the department's coursoi!in consumer behavior. everything in a company, whether He says of that subject, "Knowledge of the consumer and human behavior they sell a product or service, is of should be one of the foundations of marketing. That's where it all should no value until the customer gives start." the money for the product or service. That's the interface between the company and the real Braden reiterates tbe others. "I the projec: at Eastern allows world and that's the one that's very much enjoy working with the students to study and make critical-you blow it, you blow the students and helping them plan out recommendations to small sale... you don't blow it, you make their path at least for the next five businesses that request it m the sale" years. If I went out and sold for a southeast Michigan. Braden comes from a long line living, I couldn't work with of marketers. both his father and Eastern's busint::ss students students. There's intrinsic analyze around 30 businesses a grandfather were involved in satisfaction with that. All you have marketing. Braden also has been year looking at such diverse areas to do is have a dozen or so students as sales promotion and involved in sales before entering out really doing well in the world academia. advertising, purchasing, to think, hey I'm doing something engineering and research, financial "We have some major assets in that is a worthwhile occupation." our college and in our department. analysis, foreign trade, personnel, merchandising, inventory And one of them is that the A component of the Depart­ majority of our faculty have real selection and control and other ment of Marketing that must be areas. world experience in the area in mentioned is the Small Business which they teach. We know what Counseling Project, currently The service is given free of we're talking about, we have administered by Charles Ashton. charge to any business that wants it practitioners who are also as long as t'1at. business meets the academicians." SBA guidelines. Braden stresses the inclusive Ashton, however, will be retiring at the end of the 1980 nature of marketing, "Surveys It's easy to See why Eastern's school year and leadership for the have indicated that somewhere in College of Business has become a SBA Project will probably be the vicinity of four out of IO success when you look at the taken on hv Dr. Rodman Ludlow. managerial jobs are involved with quality of instruction and personal Under the sponsorship of the attention that are the hallmark of marketing. Twenty percent of all Small Business Administration, jobs involve selling. There the Department of Marketing. obviously are job opportunities. Traditionally, you enter the Dr. Robert Williams is head of the Department of Marketing and came to marketin field hrough selling." � t_ EMU in 1965. He deeply believes in the College of business as well as in his Braden explains how he goes department and he tries to emphasize the importance of faculty-student about teaching students how to relationships. "I think communication is very important. I think the sell, "We teach selling from a students appreciate being able to come in and talk with the faculty. They textbook in a lecture format for appreciate people who will take a few minutes and show a little Interestin. approximately half the course. their problems and questions. I think that's one of our strengths." Then the last half of the course, we have cases. The students role play, importance of the consumer in their advertising. We visited a one is the buyer and one is the marketing strategies. Campbell-Ewald advertising seller and we videotape them. They .. Knowledge of the consumer district office in Rotterdam. The do it for seven or eight minutes and and human behavior should be one students were delighted to have each of the 12 cases are real-life of 'the foundations of marketing. somebody talk to them who was a cases. We cover the major facets of That's where it all should start. In graduate of the University of selling through these cases. We play the tape back and the students the course, we look f at some basic Detroit living and working there. psychological anc sociological This woman told us about life over get to see themselves. models. We study the consumer there, what they do there and how "We don't teach selling as high­ behavior models that have they do things." pressure persuasion, we teach it as developed from that. Following He adds, .. I feel that I play some problem-solving." this, we look at · some of the role, minor or major, in nurturing Braden adds that there is an psychological aspects of human their future. I think there's a closer, image-problem for sales people. behavior such as motivation, personal relationship here. I'm not "The origin of selling, in the last perception, learning theory, alone in my fe elings. Dr. Braden 200 years of this country's history, decision-making, attitudes and has gotten jobs for students at was pack-peddlers and horse personality. We examine family Burroughs, at Moore Business traders who went around from buying behavior and the effect of Forms and Cadillac. We enjoy farm-to-farm, ranch-to-ranch, pressure fror.' other small doing that. We enjoy seeing town-to-town and, frankly, reference groups in the purchase of students grow and develop into shafting everybody. The prestige products, we also look at social mature individuals that can take a of a person who sells for a living is class, cultural background and so place in society." not very high." on.\' Spitz spends time attempting to He adds that there are still a few sales people who "are not out to Dr. A Edward Spitz, as well as prepare students for entry into the work-a-day world after grad­ solve the problems of the customer Dr. Joseph Braden, has been very but to make money fast. As long as involved with planning overseas uation. He feels they should be thinking of career direction sooner these people exist, we will have trips with and for marketing image problems." students. Spitz stays in touch with than just prior to graduation. He his students long after their brings in ex-students to talk to his Although Braden admits not graduation. He readily admits that present students about that first everyone is cut out for the sales he genuinely likes students. shock and believes they should profession, "Everybody started interview several companies before selling shortly after birth ...that's "I like students. You have to like their first job so they become when you cried to tell the doctor to Dr. Joseph Braden teaches courses in.professional selling and marketin1t: students. They give me the greatest effective in the interview process. quit spanking you. Selljng is an research. Although he admits not everyone is capable of being a good lift an instructor can get outside "Frankly, I want them all to be interpersonal persuasive process salesperson, he adds, "Everybody started selling shortly after birth... that's the classroom. I have to compete successful. Because if they're designed to influence some when you cried to tell the doctor to quit spanking you. Selling is an with them at their social level, so successful, people turn to EMU person's decision. We all sell all the interpersonal persuasive process designed to intluence some person's frankly, they keep me young. I and say, 'Hey, that's a good school, time." decision. We all sell all the time." Braden also has organized overseas trips enjoy being with them." they graduate a lot of good people.' After all is said and done, for marketing students. FOCUS EMU 6 November 20, 1979

The Sound of Great Ideas: A Unique Gift to EMU

(Continued from last week's FOCUS) In continuation of last week's column, we list the fo llowing cassettes, which are available for circulation from the Listening Room (Room 102 Library). This is the third for four installments on the Norton gift. It co'vers Philosophy, Political Science and Psychology. PHILOSOPHY Maxwell H. Goldberg, Continuing Liberal Studies and Self-Emergence, 25003; Viktor E. Frankl, Self-Transcendence: The Motivational Theory of Logotherapy, 25004; Viktor E. Frankl, What is Meant by Meaning 25005; Edwin G. Boring, The Role of the "Great Man" in the Progress of Science, 25007; Salvador DeMadariaga, The Nature of Liberty, 25008; Joseph Wood Krutch, What Does "Human Nature" Mean?, 2501 l; Joseph Wood Krutch, The Modern Idea of Man, 25012; Jordan-Mayer Scher, Paradox and Participation in Ontoanalysis, 25015; Charles Morris, Symbols, Values and Philosophy, 25016; Sarvepalli Radhakrishnan, The Ancient Asian View of Man, 25018; W.T. Stace, The Foundations of Ethics, 25025; Charles Hartshorne, Science and Quality, 25026. POLITICAL SCIENCE Herbert E. Alexander, Financing American Politics, 27001; Waldemar Nielsen, One Hundred Club, 27003; Louis Filler, Would You Like to be a Muckraker? 27007; Salvador DeMadriaga, The Myth of Disarmament, 27010; Kurt Lang, Impact of Television On Politics, 27013; Ba-rry Goldwater, Conscience of a Conservative, 27014; Robert M. Lindner, Political Creed and Character, 270 15. PSYCHOLOGY Cyril M. Franks, The Pavlovian Traditions: Implications for Finding a seat, balancing books and lunch on your lap and ignoring the rowdy kids sitting behind"' you are all Conditioning Theory and Modern Behavior, 29005; James P. Mathie, The familiar memoriesfor many who rode a school bus each morning. Photographer Dick Schwarze caught thesetwo Control of Undesirable Behavior Through Self-Administered Negative girls looking in the bus mirror with a Leica and a 21mm lens. The film wasexposed at 1/125 sec. at f4. Reinforcement, 29009; Michael F. Andrews, The Quest for Sclf­ Actualization, 29014; Charlotte Buhler, Loneliness in the Mature Age, 29015;Norman L. Farberow, Self-Destruction and Identity, 29016; H.J. Eysenck, A Behavioral Theory of Neurosis, 29024; Albert Ellis, Society;s Research ___ Responsibility for the Emotionally Disturbed, 29025: GoerJ!e W. Kisker, L__ A_d_v_i s_e_r --� Organic Brain Disorders: Interviews with Mental Patients, 29027;e M. II Newcomb, Autistic Hostility and Social Reality, 29030; Irving B. Weiner, Department of Advisor Hotline all sections." Psychopathology of'Schizophrenia, 29033; Hans Selye, Stress and the Transportation 487-3344 Peg 155 - Jazz I-cancelled (both General Adaptation, 29035; Jerry Higgins, Family Dynamics and sections) Schizophrenia, 29037; Corbett H. Thigpen, The Three Faces of Eve: Faculty Fellow Program - This program allows selected faculty Peg 160 - Ballet - Sec. 002 - lasts Reading and Commentary, 29038; R.B. Macleod, Phenomenology: A Late Withdrawals members to be in residence at the full semester Challenge to Experimental Psychology, 29040; Carl Rogers, Toward a The late withdrawal period is in Peg 161 - Modern Dance - Sec. ·science of the Person, 29024; B.F. Skinner, Behaviorism at Fifty, 29044; Department of Transportation for 12 months. Faculty will be effect until Dec. 14, 1979. In order 004 - lasts full semester Georges Ungar, Molecular Approaches to Learning and Memory, 29047; to withdraw from individual Peg 260 - lntermed. Ballet - Charles W. Simon, Sleep and Learning, 29054; Kenneth 8. Roeder, The expected to conduct research on specific transportation related classes, students must be receiving cancelled (both sections) Acoustic Interaction of Moths and Bats, 29058; Werner P. Koella, The a "C" or better in the class or there EDP 320 - Human Growth - the Physiology and Psychology of Sleep vs. Insomnia, 29060; Seymour problems including public policy issues, regulations, economic must exist n: rta111 cmerucnn special sections for nursing. o.t.. Wapner and Heinz Werner, An Experimental Approach to Body circumstances which have risen and gerontology are 002 and OOlL Perception from the Organismic Developmental Point of View, 29061; issues, plarming models and techniques and saftey issues. since the automatic withdrawal Theodor Reik, The Symbolism of Fire, Earth, and Water, 29068; Jack period ended and which prevent Asofsky and Joseph C. Buckley, What ls the Best Age to Retire,? 29069; L. Fellows will receive salary and travel/ relocat ion expenses. completion of course work (must Bowman and E.N. Jackson, Do Funerals Help the Mourners'! 29070: J.C. Oestrike 'Roast' Deadline: Jan. 15 (M. Reesman) be documented). Students must Furnas, The Psychological Basis of American Attitudes, 29�73; Christine begin the process in 229 Pierce Planned Nov. 23 Jorgensen, Masculinity and Feminity, 29074; Robert Morns, New Hope Hall. Forms must be returned by 5 for the Non-Reader: A Physical Neurological Approach, 29076; Mrs. X, Research in Science p.m., Dec. 14, 1979. The Process of Emotional Healing: Niacin Therapy, 29077; Lee Slak, Is Education (RISE) (continued from page I) director of the Office of Personality Inherited,? 29078; Lester W. Sontag, The Human Fetus and The National Science Corrections How It Can Be Influenced, 29080;Lee R. Steiner, Learning: The Basis of Foundation is seeking proposals to Information Services at EMU and in Winter Schedule Human Existence, 29081; D.W. Woolly, Chemical Approach to Mental assist in creating and organizing a a longtime friend of Coach Illness, 29083; Mortimer Ostow, Psychic Energy in Health and Disease, body of fundamental knowledge Eng 121 - Sec. 035 - should be 1- Oestrike will serve as master of 29086; Carl Binger, Clinical Psychology and Psychiatry, 29088; A.H. that can be used to improve the 2 MWF ceremonies at the evenings Maslow, Criteria for Judging Needs to be lnstictoid, 29029; Erika Hofer, quality and effectiveness of science His 105 - Sec. 006- not a Pass festivities. Psychological Practices in Vienna, 29097; Erik Hofer, Psycholog sche education for a wide spectrum of section The "roast" will be followed _ � . � Praxis in Wien, 29098; Harold D. F1shbem, Scalmg: Magnitude consumers. His 123 - Sec. 006 - is a Pass with dancing and a social get­ Estimation, 29100; John F. Britt, Integration as Catharsis, 29103; The focus of RISE will fall into section together at 9 p.m. Elizabeth Miller, Juan Louis Vives: The Man and His Ideas, 29107; five primary areas: science His 201- should read "No Tickets for the "roast" are $20 Howard Gruber, Charles Darwin: A Case Study of Scientific Thinking, education for the early adolescent, Freshmen. ls a religion, not a basic (single) and $30 (couple). Tickets 29108; Doris Twitchell Allen, The Crib Scene: Theory and Dynamics, science for women, minorities and studies history course." (May be are available by contacting Coach 29114; Franz Alexander, Psychosomatic Medicine, 29117; Edwin 8. the physically handicapped, applied as a humanities basic Roger Coryell in the EMU Newman, Statistics, Structure, And Strategy, 29119; Leslie Fiedler, Dre m technology in science education, studies requirement) Baseball Office at 487-03 15 or 482- � Mth 107 - should include. below 8252. The deadline fo rreservations Pedalry: A Jewish Profession, 29122; Rudolf Dreikurs, A Mother W!th science literacy and cognitive Two Sons: Second Counseling Session, 29133; Psyche Cattell, Behavior processes and the structure of the title, the phrase "scientific is Nov. 21. Limits and Feelings of Security, 29142; Paul H. Hahn, The Child in knowledge. (M. Reesman) handheld calculator required." Proceeds from the "roast" will Delinquency, 29145; Hertha Riese, Treating the Hurt Child, 29146; Albert Peg 150 - no extra fees support the EMU varsity baseball Peg 151 - should read "extra fee team's spring trip to California. Rabin, Som Myths About Child Rearing, 29149; Robert H. Steinkellner, Release-Time What Are the Needs of Children as Children ? 29 151; Irving Cheyette, Developing the Innate Musical Creativity of Children, 29153; Nevin S. The application deadline for Scrimshaw, Infant Malnutrition, Learning and Behavior, 29154; William winter-quarter release-time for OPENINGS Fischer, The Structure of a Motive, 29159; Edward J. Murray, Sleep and proposal development is Dec. 3. Motivation, 29162; Magda 8. Arnold, Emotion, Motivation and Action, Contact ORD for further 29165; Otto Klineberg, Culture and Personality, 29169; Saul Rosenzweig, information. Clerical/ Secretarial Internal applicants for Clerical/ CS-02 - $295.38 - $390. 73 - Secretarial and Administrative/ Bert Kaplan, The Psychodynamic Method of Personality Study, 29181; Clerk/Typist - Admissions Professional/Technical 11ositions Douglass Price-Williams, The Philosophy of Science and the Study of PARTICIPANTS CS-04 - $341.19 - $454.57 - should submit a Promotional Personality, 29186; E.D. Wittkower, Cultural Factors in Mental Illness, I I Secretary II -College of Education Openings Application Form to the 29191; Robert M. Allen, The Assessment of Personality, 29195; Samuel J. Final date for acceptance of department in which the vacancy Beck, Checks and Balances in Personality Structure, 29196; H.L. Nadean Bishop, assistant internal applications for above exists. Ansbacher, Adlerian Psychology: A Basic Theory, 29199; G.W. Williams, professor in the Department of positions is Nov. 29, 1979. The posting for the position of Hypnosis in Perspective, 29204; George W. Kisker, Hypnosis English Language and Literature, Associate Vice-President, Demonstration, 29206; E.R. Hilgard, Individual Differences in participated in a National The posting for the position of Academic Affairs, that appeared Susceptibility to Hypnosis, 29207; Sigmund Freud, A Case of Successful Endowment for the Humanities CS-03 - $341.19 - $417.61 - in the Nov. 13, 1979 issue of Treatment by Hypnotism, 29208; Sigmund Freud, Hypnotism and summer semmar for college Account Clerk - Student FOCUS was in error. The post Suggestion, 29209; Jerome D. Frank, The Influencing Process in teachers entitled "Women in Accounting that appeared in the should have read AP-14 - Psychotherapy, 29210; Charlotte Buhler, Process-Organization of American Literature: 1870-1920" Nov. 13, 1979, issue of FOCUS has $1,252.40 - $1,821.79 - Associate Psychotherapy, 292 18; 0. Hobart Mowrer, A Revaluation of at the University of Washington in been canceled. Vice President - Academic Affairs. Psychoanalysis, 29225; Thomas S. Szasz, The Moral Dilemma of Seattle. Faculty Psychiatry, 29226; Thomas, C. Stampfl, Implosive Therapy: Theory and Dr. Donald A. Buckeye, Administrative Professional/ Biology Department - Techniques, 29228; Elizabeth R. Miller, Individual Intelligence Testing, professor of mathematics, spoke Technical Temporary lecturer position (two­ 29233; Doris Twitchell Allen, Rationale of the Twitchell-Allen Three­ on methods and techniques to AP-08 - $607.74 - $841.93 - thirds time) to teach clinical Dimensional Personality Test, 29236; Z.A. Piotrowski, Human Movement assist handicapped students to Employment Manager - Personnel microbiology for winter Term, in the Rorschach Test, 29237; Samuel J. Beck, The Experience of Actual develop math skills at the recent Office 1980. Time in the Rorschach Test, 29239; Marguerite Hertz, Detecting Suicide state conference of Michigan Final date for acceptance of An Affirmative Action Risks with the Rorschach, 29241. Association for Children with internal applications for above Equal Opportunity Employer (to be continued) Learning Disabilities. position is Dec. 3, 1979. and Educational Institution FOCUS EMU November 20. 1n9 7 SPORTS

Outlook fo r Men's Basketball Profiled

The Eastern Michigan be a super situation for me," Boyce (8.2 ppg, 5.4 rpg), Pat Miller (3.2 University's men's basketball team said of his new job. "Eastern was ppg, 2.2 rpg) along with guards will have a "new look" for the close to the area where I've lived all Hank Wiggins (9.6 ppg, 133 1979-80 season with a new coach, my life, worked all my jobs, and I assists), Tim Bracey (9.7 ppg, 3.4 new uniforms and seven new know a lot of people in this area. It rpg) and Kelvin Justice (4.5 ppg). players on the roster in hopes of was a situation that was down but Also returning for another producing a winning season. with tremendous potential." season of action are center Dan Jim Boyce, an assistant at the Making things brighter fo Boyce Smith (3. 9 ppg, 3.6 rpg) and Jack University of Michigan the past is the fact that just two lettermen Brusewitz, a pair of front-court four years, was named EM U's from last year's team that finished performers who missed the 1978- head coach April 2. 1979 to replace 9-18 overall and 5- 11 in Mid­ 79 season with injuries. Ray Scott in hopes of helping the American Conference play are Eastern will tackle a 26-game Hurons sagging basketball lost. The biggest spot to fill with be regular season schedule. This fortunes. forward Ga1 y Green's position. season will also be the first one for Boyce went to work quickly, Green finished his Huron career the Mid-American Conference siging seven players to national last year with an 18.6 point average post-season tournament that will letters of intent and also naming and a 7.8 rebound mark, both tops include the top seven teams from two assistant coaches, Roger on the team. Also gone from last the regular season in a playoff. Blalock and Chris Wolfe, in the year's squad is letterman Chris In addition to a 16-game MAC first few weeks on the job. Boyce Gutkowski. slate the Hurons will meet two will also have seven lettermen Despite the losses, Boyce can teams, Detroit and DePaul, that returning from last season to make count on forwards Kelvin Blakely were involved in the NCAA the outlook optimistic for 1979-80. ( 11.8 ppg, 5.4 rpg), Greg Floyd tournament last year. DePaul "I felt this particular job woulcl (10.2 ppg, 6.2 rpg), Aaron Fowler made it to the final four in 1978-79.

Univ. Wisconsin Oshkosh, L. 0-5 Northern Michigan. L. 1 ·4 FOOTBALL MEN'S Bowling Green. L. 0-1 (double OT) Sept. 20 Delta W. 4·1 CROSS COUNTRY Sept. 22 Ball State L, 1·4 Sept. 25 Toledo Sept. 1 at Northern Mich. W,21· 7 w. Sept. 8 at Bowling Green L. 6-32 Sept. 8 EMU Open Sept. 27 at Adrian, 2· 1 (triple OT) BLAKE:LY ON THE TIP-Eastern Michigan senior forward Kelvin Sept. 15 at Ohio L. 7·20 Sept. 15 at Bobcat Inv. Sept. 28-29 at Valley Farm Blaltely (33) goes high into theair for a tip-in during a game last season Sept. 22 at 111. State L, 15-24 Ohio W,25-34 Tournament cancelled Sept. 29 Toledo L, 7·37 Kent State L. 29-26 Oct. 1 at Michigan L. 0-5 agahst the University of Detroit. Blakely is the top scorer offlast year's Oct. 6 Northern Illinois T. 0- 0 Sept. 22 Western Mich. T. 29-29 Oct. 2 at Central Mich. L. 0-6 balldub returning for another season of action. He averaged 1 1.8 points a Oct. 13 Akron L. 12·24 Sept. 25 at Mich. State L. 18-41 Oct. 5 Miami L. 1·5 Sept. 29 at Ball State w. 35-20 Oct. 8 at Albion, W, 3-2 (Double OT) ganu aod S.4 rebounds per contest in 1978-79. Oct. 20 Kent State W.14-10 w. Oct. 27 Open Oct. 6 Central Mich. W.15-50 Oct. 9 Grand Valley 4-0 Nov. 3 at Ball State L. t0-28 Oct. 13 Northern Ill. W, 2o-43 Oct. 12 at Eastern Ill. L. 1·2 Oct. 13 at Indiana State L. 0-2 Nov. 10 at Central Mich. L. 14·37 Oct. 20 EMU Distance Classic NTS · 15-7 Oct. 19 at Bowling Green W, 2·1 Nov. 17 Western Mich. L. 7·17 Oct. 27 at Central Collegiate Oct. 2 at Central Mich. Oct. 23 Western Mich. L, 1·3 Kalamazoo. Ml n. Central. L. 15-13. 6-15, 4-15 WOMEN'S Oct. 26 at Mich. State L. 1·2 EMU·TFA·USA Open n. MSU, L. 15-10. 3-15. 6-15 Rushing 41h·92 double OT Nov. 3 at MAC Champ. Oct. 5 Miami w. 15-11, L, 6-15. w. 15-7 CROSS COUNTRY N­ Net Yd8. TD Nov. 3 TC ""· Nov. 10 Kent State Ohio Northern. W, 15-2, w. 15-8 Crisan 128 412 3.2 3 Western Michigan Nov. 10 at NCAA District 13th-310 Windsor, w. 17·15, W, 15-9 Sept. 15 at Central Mich. 31d 50pt Preston 68 382 5.6 0 (at SMAIAW) L, 0-3 r.hampionships Oct. -8 Ferris State, W, 15-3, L. 1 o-,5. Sept. 21·22 at � entucky Inv. Jackson 51 170 3.3 0 19 Nov. 9-10 at MAIAW Champ. Nov. at NCAA Champ. W, 15-5 Team Standing: 7thpi.c., 162 pl$. 59 120 2.1 0 Nov. 23-24 at AIAW Champ. Davis Wayne State. L. 6-15. L, 4-15 Sept. 29 EMU Inv., 7th, 149 pts. 422 1338 3.2 7 EMU ToL MAC Championship Meet Nov. 3 U. Michigan, W, 15-8. L, 8-15. OcL 6 at Mich. Stat!' Opp Tot. 608 2592 4.3 18 Results from at Kent State L, S-15 Invitational T..,..KOrlng Wayne State (consolation). Oct. 13 at Western Mlchigs, Irv. Recelvtng 1. Western Michigan 59 VOLLEYBALL L, 11-15, L. 9-15 Oct. 20 at Bowling Green Rec Yde TD N- ""· 2. Bowling Green 72 Oct. Toledo. w. 15-8. 15-11. 15-1'0 Team Score: Parm 41 701 3 17.1 � 3. Miami 80 Sept. 14-15 at Northern Michigan Oct. 12 at Ealllern 111.• L. 12·15, 6-15, 1·15 Bowling Green 19 32 394 0 12.3 Knudson 4. Eastern Michigan 92 Team standing: EMU 3rd (W, 9L 5) Oct. 13 at Indiana State. L. 8-15. 15-6. Easlern Michigan 41 EMU ToL 13' 1714 7 13.1 5. Toledo 101 Univ. Wisconsin Superior, w. 15- 12·15. 9-15 Oct. 27 I.A.A. Cross Count,y Opp Tot. 111 1438 10 12.9 6. Ohio 186 13, 15-3 Oct. f>I at Bowling Green L. 6-15, 5-15, Chanplonshlps at EMU 7. Central Michigan 188 Nov. 3 at UAIAW Meet 11th·274 P.. lng Lake Superior State, L, 7·15, 6-15 8. Ball State 208 w. Comp Att Int. Yde TD w. 15-5 Oct. 13 Notre Dame, 15-7. 15-1, 15-2 9. Kent State 219 w. Oct. Zl Homecoming (Alumni .._Davis 131 254 16 1744 7 Grand Valley State. 15-5. 10. Northern Illinois 240 L. 13-15 game) Korte 4 13 1 36 0 Michigan Tech, w. 15-8, w. 15-7 Oct. :S Western Michigan, L. 15-9, 5-9, at Michigan State EIIU ToL 1311 272 17 1714 7 Individual Results from NCAA District w. 1438 Championships Nov. 10 at East Lansing Northern Michigan. 15-10. 14-16. 15-17, 11·15 Opp Tot. 111 219 13 10 ..,.. Sc:ortng(20 teams) Team Scoring L. 10-15 Oct. 25-27 at Southern llllnois-Salukl Inv. T Lake Superior, L, 12·15. L, 11·15 Southern Illinois, L, 5-15, 19-21 1. Wisconsin 42 Team Statlatlca EMU OPP 1. Indiana 84 Grand Valley, w. 15-11. W, 15-10 Memphis. W, 15-11. 4-15, 15-10 2. Purdue 48 First Downs 175 222 13. Eastern Michigan 310 Sept. 19 Cincinnati, L. 15-11, 4-15. 15-10 3. Michigan Sta"9 55 Rushing 66 125 Individual Results Adrian W. 16-14. W, 15-3. L, 5-15, W. 15-10 Eastern Kentucky, L, 6-15, 13-15 4. Western Illinois 165 Passing 88 68 1. Jim Stlntzi (Wisc) 31:32 Sept. 21 Ball State Oct. 31 5. Ohio State 169 Penalty 11 18 45. Dan McClory (EMU) 33:33 Michigan. L. 15-9. 6-15. 13-15. W. 15-13, L. 3-15, W. 16-14, 11. Eastern Michigan 274 Rushing Plays 422 608 47. Dan Shamiyeh (EMU) 33:34 13-15 L, 11-15, L. 7·15 Nov. -2· 3 at Can-Am Inv. Gained 1520 2780 70. Kevin Young (EMU) 34:10 Sept. 22 Eastern Inv. NTS Lost 184 188 34:23 Nov.S10 at SMAIAW Champ., DNP 4-3 lncllvlclual RNUlta 81. Craig Howe (EMU) 1. Rose Thompson (Wisc) 17:11.4 Net · 1336 2592 100. Maurice Weaver (EMU) 35:17 Wright State, L, 14-16. W, 15-11, EMU 'IS.Oakland, W, 15-7, L, 11-15 L, 10-15 2. Diane Bussa (Pur) 17:24 Passes Comp 136 111 109. Keith Moore (EMU) 35:53 EMU vs. MSU, L. 10.15. W, 16-14 Kellogg C.C.• L. !HS, L, 4-15 3. Allana McCarthy (Pur) 17:32 All 272 219 36: 13 EMU vs. NMU. L, 8-15, L, 6-15 11,3. Bruce Harley (EMU) w. 27. Bonnie ArnOld (EMU) 19:42 17 13 Grand Valley, 15-5, W, 15-5 EMU vs. Wayne St., W, 16-14, Int " 19:00 1784 1438 Sept. 25 Wayne State, L. 9-15, 15. 13 W. 15-5 38. Brigette Ou�r� (EMU) Yardage 51. Cindy Barber(EMU) 19:39 Total Plays 694 827 15-11. 12·15, 11·15 EMU vs. UM, L, 9-15, L, 7-15 78. Charla Gardner (EMU) 19:55 Total Yards 3120 4028 Sept. 26-29 at Eastern Kentucky EMU vs. CMU, L, 5-15, L, 6-15 92. Kim Miller (EMU) 20:15 Fumbles-lost 29-15 22·12 FIELD HOCKEY Team Standing:. Nov. "6-17 at MAIAW Champ. 98. Mary Ann Dornfeld (EMU) 20:28 Penalties-yards 45-458 72·635 University of Dayton. L. 15-7. 3-15. Dec. 6- 9 at AIAW Ch!� 107. Debbie Love (EMU) 21:04 _Return Yardage 76-1074 76-879 Sept. 14-15 at Northern Mich. 11-15, P· ------.----, n- --______o-____i -h-i-h-___o 2 2 -s-:oo_mon___ t_ U8_1/ _W9__ d__ t_ flu_r __fr- f-----,-U- Pr gram H g l g ts N v. 0- 6 /Ql 6:00 Morning Morning Morning Morning Morning Morning Morning MASTER.PIECE RADIO THEATER-Tuesday, Nm, . 20, 11 a.n. and 9 10:00 Show Show Show Show Show Show Show 10: 00 p.m. - art :wo o p "Thef Tenant of Wildfell Hair' by Anne Bronte. A neighbor suspects Heten ::iraham is having an illicit affair with her landlord. 11:00 Voices in ltditorial American 11:00 OPTION3 11'1 EDUCATION-Wednesday and Friday, Nov. 21 and 23 - Downtown Masterpiece Marketplace Saturday·s the Wind Proarammina Popular Part one arxl t�o of a four-part series on "Vocationalizinc Educatioo." 11:30 Jazz Aadio Theater Child 11:30 Insight Choices Song CHOICES- Wednesday, Nov. 21, 9:30p.m. and Friday,Nov. 23, l l :30a.m.­ Noon Noon. "Wagon w ..eel!" tells the hardships endured by women in their trek ::>verthe News & News & llews & News & News & First Horizons Sports Sports Sports Snorts Soorts Amendment Oregon Tra.il. 12:30 12:30 Radio Radio Radio Radio Radio Marketplace Enfoque THE SPIDER'S WEB-:\fonday through Friday, Nov. 19 - 23, 7 p.m. Magazine Magazine Magazine Magazine Magazine Naclona� American Folk Heritage Week. Beginning Monday, Nov. 26, 7 p.m. - 1:00 1:00 Jazz Scope Jazz Scope Jazz Scope Jazz Scope Jazz Scope Jazz Scope Jazz Scope "Strawben, Girl" by Lois Lenski. FIRST AME'.'IDMENT-Friday, Nov. 23, 9:30 p.m. and Saturday.Nov. 24 5:00 5:00 at noon - W lliam Henry Ill, Boston Globe television critic, looks at television's News & News & News & News & News & News portrayal of the elderly. Sports Sports Sports Sports Sports 5:15 5:30 Jazz Scooe SA TU RDAY'S CHILD -Saturday, Nov. 24, 11 a.m. - '1celand" wi;h songs Jazz Scope Jazz Scope Jazz Scope Jazz Scope Jazz Scope Special Special and tales frem a far-away country. 7:00 7:00 Spider's Spider's Spider's Spider's Spider's SPECIAL-Saturday Nov. 24, 6 p.m. and Monday, Nov. 26, 9 p.m. -"The Web Web Web Wed Web Stardust Road,"' a three-hour special saluting the legendary compcser and Voices in performer Hoagy Carmichael. 7:30 the Wind Radio Radio Radio Radio Radio AMERICAN POPULAR SONG-Sunday, Nov. 25, 11 a.m. - Alee Wilder Magazine Magazine Magazine Magazine Magazine 8:00 8:00 hosts David All�n for a program featuringversions of "Blu�s in the Night" and All Things All Things All Things All Things All Things All Things All Things other songs by 3-aroW Arlen. Considered Considered Considered Considered Considered Considered Considered 9:00 HORIZOOS-Sunday, Nov. 25 at noon -"Indian Thanksgiving"fea tures a 9:00 It Sounded Options in Masterpiece Options in Downtown Like This Education Education Jazz N arragansea Indian talking about the Thanksgiving celebrations of the Indians Radio Jazz Alive 9:30 Special and Pilgrirru in the 1600s. Jazz Theater Editorial Revisited Choices Programming JAZZ ALIVE-Sunday, Nov. 25, 9 p.m. - A memorial concert for the late 10:00 Irene Kral v-ith guest performers Al Jarreau, Willy Bobo and the Bill 3olman News News News News News News Orchestra. 10:15 10:15 Jazz Scope Jazz Scope Jazz Scope Jazz Scope Jazz Scope Jazz Scope News DOWNT•)W'.'11JAZZ-Mo nday, Nov. 26, 11 a.m. and Saturday, Dec. 1, 9 Jazz Scope p.m. - Saxo;,ho:iist Phil Woods and his quartet. 1:00 1:00 Events of the We ek Campus Highlights Nov. 20 - Dec. 3

Tuesday, Nov. 20 Films MEETING-UAW Local 1975 will meet in the Faculty Lounge, McKenny Union at noon. Produced by the Office of lnformat1on Services f_pr Eastern Mic,� gan University Faculty and-§ta_!!_ MEETING-Intervarsity Christian Fellowship will meet in Conference Room A, McKenny Union at 7 MUD Cinema presents "The p.m. Producers" with Zero l\.1ostel and Volume 25 November 20, 1979 Number 16 Wednesday, Nov. 21 Gene Wilder directed by Mel MEETING-UAW Local 1975 will meet in the Faculty Lounge, McKenny Union at 5: 15 p.m. Brooks Wednesday, Nov. 28 at 7 Monday, Nov. 26 and 9 p.m. in Strong Auditorium MEETING-Resident Hall Advisors will meet in Room 306, Pray-Harrold at 4:30 p.m. Admission 1s $1.50. Tuesday, Nov. 27 Thursday, Friday and Saturday. MEETING-UAW Local 1975 will meet in the Faculty Lounge, McKenny Union at noon. Nov. 29 through Dec. I, MUD MEETING-Intervarsity Christian Fellowship will meet in the Founders Room, McKenny Union at 7 Cinema will show "Midnight I p.m. Express," winner of academy CONCERT -The EMU Percussion Ensemble will perform in Pease Auditorium at 8 p.m. awards for screenplay and musical Wednesday, Nov. 28 score at 7 and 9 p.m. in Strong MEETING-UAW Local 1975 will meet in the Tower Room, McKenny Union at noon. Auditorium. Admissior. is $1.50. MEETING-The American Association of University Professors will meet at 4 p.m. in the Faculty The CER Film Series will Lounge, McKenny Union. present Modern Sex Role� MEETING-The Educational Policies Committee of the Board of Regents will meet in the Regents featuring the films "How To Make Room, McKenny Union at 5:30 p.m. a Woman" and "Men·� I.h·c�" MEETING-Campus Crusade for Christ will meet at 6 p.m. in the Tower Room, McKenny Union. Thursday, Nov. 29 at 7 p.m. in MEFTING-Green Peace will meet in the Founders Lounge. McKenny llninn lit7 pm. Room 213, Pray-Harrold. MEETING- The Chess Cluh will meet in the Stratford Room, McKenny Union at 7 p.m. .. FILM-MUD Cinema will present "The Producers with Zero Mostel and Gene Wilder and directed by Concert MP! Rrnnki in Strnng Auditnrium at 7 and 9 p.m. AdmiE&ion i& $1.50. VIDEOT APE-"Food, Fabulous Food." a Reader's Theater of the Young presentation will be shown at The EMU Percussion Ensemble noon in Room Ill of the EMU library, and at noon and 7 p.m. on Channel 5, Campus TV. will perform Tuesday, Nov. 27 at 8 Thursday, Nov. 29 p.m. in Pease Auditorium. MEETl!',/G-Christian Faculty will meet in Conference Room A. McKcnny Union nt 7 n.m. The Deportment of Music will MEETING-The Biology Club will meet at noon in the Faculty Lounge. McKenny Union. present the University Bands in the MEETING-Campus Action will meet in the Faculty Lounge. McKenny Union at 7 p.m. annual Band-o-rama Saturday. FILM-MUD Cinema will show "Midnight Express," winner of Academy Awards for screenplay and Dec. I al 7:JO p.m. in l'ea�l· musical score, in Strong Auditorium at 7 and 9 p.m. Admission s $1.50. Auditorium. FILM-CER Film Series presents Modern Sex Roles featuring the films "How to Make a Woman" and .. "Men's Lives in Room 213 Pray-Harrold at 7 p.m. Exhibit SPEAKER Betty Hill will discuss her experiences while "Captured by a UFO" in Roosevelt Hall at 7 p.m. Works by EMU graduate� will Friday, Nov. 30 The women's gymnasticis team begins its season Dec. 1. Terrilee Smith, a freshmanfrom Taylor, Mich., shows be on display in Sill Gallery Dec. 2 'perfect form on the balance beam. MEETING -Campus Crusade for Christ will meet in the Alumni Room. Mc Kenny Union at 7 a.m. through Dec. 21. The e:cial Concerns pg. MEETING -United Students for Christ will meet at 6 p.m. in the Faculty Lounge, McKenny Union. will present a program titled WORKSHOP The Center for Social Concerns will present a program titled "Adult Foster Care "Adult Foster Care Home�. Part Marketing Department 4-5 Homes, Part III: Community Response to AFC Homes." in the lower level of Holy Trinity Chapel and III: Community Respor.