2017 Season | Lamborghini Super Trofeo North America In Partnership With Beverly Hills | La Jolla | Calgary | Vancouver “RACING effectively demonstrates why strategy is critical to success; you plan a strategy on Saturday and by the end of the day Sunday, the results are plain to see” -Shane Seneviratne THE TEAM Team principle Shane Seneviratne has a long and Silvestro raced for the team in 2009. Shane followed successful history in road racing, having been De Silvestro into the IndyCar Series after officials ended instrumental in the success of such racing stars as the Atlantic Series—working in a management capacity NASCAR’s Casey Mears, IndyCar’s Simona De Silvestro, through 2013. He was then approached by Tom O’Gara Oriol Servia, Townsend Bell, IRL’s Jeff Ward, Robbie Buhl to direct O’Gara Motorsport entries in the Lamborghini and Grand Am and American Le Man stars like Luis Diaz, Blancpain Super Trofeo Series. Alex Gurney and Jon Fogarty. His early accomplishments included winning three championships while Team Under the direction of Seneviratne the team took the Manager of Dorricott Racing, this included the period following titles in 2015: when Townsend Bell won his Indy Lights championship in 2001. » Team Championship » Dealer Championship Shane formed US RaceTronics in 2005. The team was » Amateur Championship with Ryan Ockey developed to run in the Atlantic Championship Series » Pro Championship with Richard Antinucci and amassed an impressive record of 26 podiums, » Amateur World Championship with Ryan Ockey 8 poles, 5 race wins and finished 3rd overall in 2009. The bulk of that success happened while Simona De 4 In February 2016, Shane launched a reignited “Everything we do here is developed from our US RaceTronics to continue his success in the experiences in professional open wheel racing. Lamborghini Blancpain Super Trofeo Series and to We’re adopting the same ideology we used support drivers who want to race behind the wheel when prepping a car for Simona de Silvestro to of the impressive Lamborghini Huracan Super run 230 miles an hour during the Indy 500, from Trofeo in the fastest one make series in the world. safety, to data acquisition, to car prep, and team He has recruited a world-class group of individuals presentation. The Lamborghini enthusiast is a to lead the team deep into the history books of discerning clientele and we are dedicated to racing legends. exceeding their expectations.” DRIVER Bryce Miller DOB: February 9, 1991 Hometown: Dana Point, CA FIA Driver Categorization: SIlver Website: www.brycemillerracing.com ‘11 Pirelli GT3 Cup Trophy » National Champion » Bryce is American born and grew up with a background in motocross racing. After many years of two- wheeled racing, he found himself in karts for the first time at the age of 17. Three years of serious competition allowed Bryce to develop some four-wheeled racing experience and make the jump up to sports cars. He went on to become the youngest Pirelli GT3 Cup Trophy Champion in history, claiming it in his rookie season. Highlights of his career include several IMSA pole positions and victories, competing in the Rolex Grand-Am Sports Car series and the 2011 Pirelli GT3 Cup Trophy Porsche Title. usracetronics.com | 5 TECHNICAL SPECIFICATIONS Chassis / Body Complete aero kit with quick fixing (DZUST) Dimensions Wheelbase 2,620 mm (103.15 in) Front Track 1,695 mm (66.73 in) Rear Track 1,660 mm (65.35 in) Dry Weight 1,270 kg (2,800 lb) Weight/Power Ratio 2.05 kg/CV (4.52 lb/CV) Engine Type V10 IDS (NO MPI), Air Intake by BMC Displacement 5,204 cm³ (317.6 cu.in.) Max. Power 620 HP (456 kW) @ 8,250 RPM Max. Torque 570 Nm (419 lbft) @ 6,500 RPM Engine Mgmt System MOTEC M182 (9 position Traction Control) Suspension Double wishbones with rigid bushing Drivetrain Transmission Type Rear Wheel Drive Gearbox 6-speed sequential gearbox electrically actuated by Marelli Clutch 3 discs racing clutch , Light weight flywheel Tires & Wheels Front Tires Pirelli 305/660-18 DH Rear Tires Pirelli 315/680-18 DH Front Wheels 11x18’’ ET 28.8 Rear Wheels 12x18’’ ET 32 Brakes Brembo / PFC Discs Front: Steel 380x35 mm / Rear: Steel 355x32 mm Calipers Front: 6 pot monoblock, Rear: 4 pot monoblock Fuel Capacity 118 l (31.2 gal.) Driver Controls Racing ABS (12 position) / TC (9 position) / Brake bias Data System MOTEC Pro A new, race-oriented steering wheel has been developed jointly with OMP. Driver controlled functions include: » Communications between driver and car engineer » High beam flashing lights to overtake slower cars » Activate the windshield wipers » 12 different ABS positions » 9 different traction control positions » Activate the pit limiter entering and exiting pitlane » Reset the onboard computer messages » Engage the reverse gear 6 The Huracán LP 620-2 Super Trofeo The Huracán LP620-2 Super Trofeo is based on the Lamborghini Huracán LP610-4. While it bares the same iconic silhouette as the street-legal version, this car is a precision instrument built specifically for the track. Weighing 335 pounds less and boasting 620 horsepower from its naturally-aspirated 5.2L V10 engine makes this car one of the fastest GT cars on the track today. usracetronics.com | 7 LAMBORGHINI BLANCPAIN SUPER TROFEO NORTH AMERICA The Fastest One Make Series in the World After its expansion into the Asian market, Lamborghini brought the one-make series to the North America in 2013, where the races are held alongside the prestigious IMSA WeatherTech SportsCar Championship. Twenty-plus car grids on popular circuits like Mazda Raceway Laguna Seca in California or the Circuit of The Americas in Texas ensure exciting action. In 2015, North America hosted the Lamborghini Blancpain Super Trofeo World Final at Sebring circuit. 8 AUDIENCE PROFILE Unparalleled Access to Connect with These Consumers » The typical fan is a highly educated, affluent, married male, 52 years of age » Average net worth of $728,000 » 57% have a bachelor’s degree or higher » Professional/Managerial Occupations: 132 index vs. TV average The average household income of the active fan base is A Truly Loyal Fan Base $109,000 » 75% are likely to try a sponsor’s product or service » 73% are likely to consciously support a sponsor’s product or service » 63% are likely to recommend a sponsor’s product or service » 83% state sponsorship of race series makes them feel good about a product Under $25K 4% $175K+ 16% $25K-$50K 14% Market to Highly Affluent Customers » Average household income of the active fan base is $109,000 $125K-$175K 15 % $50K-$75K » HHI $100K+: 137 index vs. Nielsen average 17% » HHI $200K+: 213 index vs. Nielsen average » 66% of the active fan base has a HHI over $75,000 $75K-$125K 35% 2017 RACE SCHEDULE May 4-6 June 29-July 1 August 4-6 August 25-27 Circuit of The Americas Watkins Glen Int’l Road America VIRginia Int’l Raceway Rounds 1/2 Austin, TX Rounds 3/4 Watkins Glen, NY Rounds 5/6 Elkhart Lake, WI Rounds 7/8 Alton, VA September 22-24 November 16-17 November 18-19 Mazda Raceway Laguna Seca Autodromo Enzo e Dino Ferrari WORLD FINAL Rounds 9/10 Monterey, CA Rounds 11/12 Imola, Italy Rounds 13/14 Imola, Italy usracetronics.com | 9 GLOBAL BROADCAST TV Broadcast Affluent Viewer Demographic » One hour broadcast of each LBST race on CBSSN - 60 MM HHR » A viewer is 92% more likely to have an individual expected income » Programming is aired prime time mid-week and weekend afternoons of $150K+ per year than the average American (index 192) » Mean Age 49.2 » A viewer is 28% more likely to work in management, business and financial occupations than the average American (index 128) » Mean IEI $61,656 » Viewers are 37% more likely to have a household net worth of » Mean HHI $88,370 $1,000,000+ than other Americans (index 137) » Mean HH Net Worth $359,650 » A viewer is 12% more likely to own his own business than the » Mean number of people in HH 3 average American (index 112) » Mean Value of Owned Home $247,053 » A viewer is 14% more likely to have a college degree than the » Male 73% average American (index 114) » Female 27% » A viewer is 74% more likely to have a C-suite position (CEO, CFO, COO, etc.) than the average American (index 141) Other Highlights Shows » Bloomberg Power Coverage- 350M HH per event » Motorsport Mundial and Max 650M HH per event Viewers are 37% more likely to have a household net worth of $1,000,000+ than other Americans ONLINE MEDIA COVERAGE Live Online YouTube Channels » Squadracorse.lamborghini.com: 4.1M views, 601K sessions, 318K users » Lamborghini: 162K subscribers, 13.2M views, » IMSA.TV: 2M unique, 21M views » Super Trofeo: 1.4K subscribers, 50K views On Demand Mobile Applications » Motortrendondemand.com » IMSA: 32K mobile app downloads Delayed Online Database » Sportscar365.com: 12.5M views, 1.5M unique, 650K/mo., 186 countries » IMSA: 180K » Torque.TV » O’Gara: 40k » RadioLeMans.com Social Media » Lamborghini: 11.9M FB followers, 3.9M daily reach, 1.2M Twitter, 2.1M Instagram » Super Trofeo: 113K FB followers, 34.5K daily reach, 1.7K Twitter » IMSA: 110K FB followers » O’Gara: 320k FB followers 10 “This exciting television partnership with CBS Sports Network is a significant milestone in the growth of the Lamborghini Blancpain Super Trofeo North America, providing even more evidence of its increasing popularity with fans and competitors. The comprehensive coverage in consistent time slots will bring home in compelling fashion the thrilling action, talented drivers and incredible Lamborghini race cars of this championship.” Giorgio Sanna Lamborghini Head of Motorsport usracetronics.com | 11 12 Provide an unforgettable experience for clients and guests US RaceTronics is fully equipped to deliver a powerful, strategic marketing program— guiding your brand through a well defined space of affluent decision makers.