Who’s Who in Cybersecurity? The Top Influencers and Brands

Clelia Arci - Onalytica Philip Peters - Palo Alto Contents

“Who’s Who” Introduction 1 Cybersecurity Introduction 2 Brand Employees & Industry Practitioners 3 Personas 5 Professional Influencers & Social Amplifiers 5 Event Speakers 7 Roles 8 Analysts 8 Journalists 9 Sectors 10 Threat Protection 10 Information & Compliance 11 Cloud Security 12 Brands 13 Cybersecurity Brands 13 Methodology 14

“Who’s Who” Introduction

Onalytica has been creating Top 100 Influencer lists for the past 10 years, connecting brands with influencer communities. The marketplace is now looking to understand who is influential beyond social amplifiers. Over recent years there have been more and more companies producing lists based on Twitter followers. We want to break away from that.

Each Who’s Who report will provide you with the top Social Influencers, Content Creators, Event Speakers, Industry Analysts, Brand Employees, Brands and Publications across individual topics such as AI, Climate Change, The Future of Work, FinTech, Energy Policy, Obesity, etc.

The influential experts are selected using Onalytica’s 4 Rs methodology (Reach, Resonance, Relevance and Reference). Quantitative data is pulled through LinkedIn, Twitter, Personal Blogs, YouTube, Podcast, and Forbes channels, and our qualitative data is pulled by our insights and analytics team, capturing offline influence.

All the influential experts featured are categorised by influencer persona, the sector they work in, their role within that sector, and more from our curated database of 1m+ influencers.

We are striving for this report to be a One-Stop Shop for the Movers & Shakers of the industry so any feedback to further improve the lists is always gratefully received.

1 Cybersecurity Introduction

Cybersecurity is a necessity in day-to-day life, a study by the Ponemon Institute and Keeper Security has shown that cybersecurity risks are increasing due to prolonged remote working. The report found 60% of those surveyed said their organisation had been hit by a cyber attack. The issues that Zoom faced throughout April and May 2020 how easy it is to become a victim of cybercrime.

The importance of cybersecurity is clear, which is why this ‘Who’s Who’ report focuses on the voices raising awareness and driving solutions within cybersecurity. We have broken the industry down and looked at those working, speaking and writing within the space.

“In cybersecurity, we’re not just looking to partner with influencers who have the biggest following or the loudest voice. It’s more important to focus on the ones having the right conversations in the right communities.” - Philip Peters, Global & Content Lead, Palo Alto Networks

2 Brand Employees & Industry Practitioners

Listed below are the most prominent & influential Subject Matter Expert voices from Enterprise brands. These people are working within the industry and also act as spokespeople to drive awareness & engagement for their employers.

Ann Johnson Wendy Nather Microsoft Cisco Corporate Vice President Head of Advisory CISOs Twitter: @ajohnsocyber Twitter: @wendynather LinkedIn: Click Here LinkedIn: Click Here

Rohit Ghai Kevin Beaumont RSA Security Microsoft CEO Senior Threat Intelligence Analyst Twitter: @rohit_ghai Twitter: @GossiTheDog LinkedIn: Click Here LinkedIn: Click Here

Philip Quade Raj Samani Fortinet McAfee CISO McAfee Fellow, Chief Scientist Twitter: @pquade_ciso Twitter: @Raj_Samani LinkedIn: Click Here LinkedIn: Click Here

Rex Johnson Wendi Whitmore Computer Aid, Inc IBM Director of Cybersecurity Vice President, IBM X-Force Twitter: @RexSecurity Twitter: @wendiwhitmore LinkedIn: Click Here LinkedIn: Click Here

Neil R. Wyler Siân John RSA Security Microsoft Threat Hunting & Incident EMEA Director, Cybersecurity Response Specialist Strategy Twitter: @Grifter801 Twitter: @sbj24 LinkedIn: Click Here LinkedIn: Click Here

Katie Moussouris Luta Security Founder & CEO Twitter: @k8em0 LinkedIn: Click Here

3 Brand Employees & Industry Practitioners ctd.

Eugene Kaspersky J Wolfgang Goerlich Kapersky Cisco CEO Advisory CISO, Duo Security Twitter: @e_kaspersky Twitter: @jwgoerlich LinkedIn: Click Here LinkedIn: Click Here

Becky Pinkard John Lambert Aldermore Bank PLC Microsoft CISO Distinguished Engineer Twitter: @BeckyPinkard Twitter: @JohnLaTwC LinkedIn: Click Here LinkedIn: Click Here

Cristin Goodwin Zulfikar Ramzan Microsoft RSA Security Assistant General Counsel Chief Digital Officer Twitter: @CristinGoodwin Twitter: @Zulfikar_Ramzan LinkedIn: Click Here LinkedIn: Click Here

Camille Stewart Ryan Naraine Google Intel Corporation Security & Privacy Policy Director, Security Strategy Twitter: @CamilleEsq Twitter: @ryanaraine LinkedIn: Click Here LinkedIn: Click Here

Bob Carver Omar Santos Verizon Cisco Principal Cybersecurity Threat Principal Engineer - PSIRT - Security Intelligence and Analytics Research and Operations Twitter: @cybersecboardrm Twitter: @santosomar LinkedIn: Click Here LinkedIn: Click Here

Dr. ir Johannes Drooghaag Robert M. Lee Johannes Drooghaag Dragos Consultant Founder & CEO Twitter: @DrJDrooghaag Twitter: @RobertMLee LinkedIn: Click Here LinkedIn: Click Here

4 Personas

Professional Influencers & Social Amplifiers

Here are the people who are creating and sharing content on cybersecurity on LinkedIn & Twitter that generate high social engagement.

These people are considered influencers. They are also commissioned by many brands to amplify relevant content to their audiences.

Michael Fisher Chuck Brooks Whitcraft Group Brooks Consulting International Senior Systems Analyst President Twitter: @Fisher85M Twitter: @ChuckDBrooks LinkedIn: Click Here LinkedIn: Click Here

Bruce Schneier Kevin L. Jackson Inrupt, Inc. GC GlobalNet Chief of Security Architecture CEO Twitter: @schneierblog Twitter: @Kevin_Jackson LinkedIn: N/A LinkedIn: Click Here

Brian Krebs Dan Lohrmann Independent Security Mentor, Inc Reporter/Publisher, Cybersecurity Chief Strategist & CSO Twitter: @briankrebs Twitter: @govcso LinkedIn: Click Here LinkedIn: Click Here

Diana Kelly Jo Peterson SecurityCurve Clarify360 CTO & Founding Partner VP - Cloud + Security Services Twitter: @dianakelley14 Twitter: @digitalcloudgal LinkedIn: Click Here LinkedIn: Click Here

Bob Carver Javvad Malik Verizon KnowBe4 Principal Cybersecurity Threat Security Awareness Advocate Intelligence and Analytics Twitter: @J4vv4D Twitter: @cybersecboardrm LinkedIn: Click Here LinkedIn: Click Here

5 Professional Influencers & Social Amplifiers ctd.

Paula Piccard Ludmila Morozova-Buss Owner Capitol Technology University Social Media Consultant Ph.D Student/Researcher Twitter: @Paula_Piccard Twitter: @TopCyberNews LinkedIn: Click Here LinkedIn: Click Here

Marco Ciappelli Rich Tehrani ITSP Magazine TMC Co-Founder CEO Twitter: @MarcoCiappelli Twitter: @rtehrani LinkedIn: Click Here LinkedIn: Click Here

Joseph Steinberg Shira Rubinoff Independent Prime Tech Partners Advisor President & Co-Founder Twitter: @JosephSteinberg Twitter: @Shirastweet LinkedIn: Click Here LinkedIn: Click Here

Lance Spitzner Joseph Menn SANS Institute Independent Director, SANS Security Awareness Author Twitter: @lspitzner Twitter: @josephmenn LinkedIn: Click Here LinkedIn: Click Here

Avrohom Gottheil #AskTheCEO Media CEO Twitter: @avrohomg LinkedIn: Click Here

6 Event Speakers

Below is a sample of people who are keynote speakers in cybersecurity or have spoken at cybersecurity events over the past few years.

Jessica Barker Mark Lynd Cygenta Netsync Co-Founder & Socio-Technical Lead Head of Digital Business Twitter: @drjessicabarker Twitter: @mclynd LinkedIn: Click Here LinkedIn: Click Here

Shira Rubinoff Mirko Ross Prime Tech Partners Asvin President & Co-Founder CEO Twitter: @Shirastweet Twitter: @mirko_ross LinkedIn: Click Here LinkedIn: Click Here

Jane Frankland Rich Tehrani Cybersecurity Capital Ltd TMC Owner & CEO CEO Twitter: @JaneFrankland Twitter: @rtehrani LinkedIn: Click Here LinkedIn: Click Here

Rob May Tyler Cohen Wood Ramsac Private Consultancy Managing Director Speaker, Pvt Consultant, Author Twitter: @robmay70 Twitter: @TylerCohenWood LinkedIn: Click Here LinkedIn: Click Here

Bob Carver Graham Cluley Verizon Independent Principal Cybersecurity Threat Cybercrime researcher, blogger, Intelligence and Analytics podcaster, public speaker Twitter: @cybersecboardrm Twitter: @gcluley LinkedIn: Click Here LinkedIn: Click Here

7 Roles Analysts

Here is a sample of the prominent analysts who are visible on LinkedIn & Twitter. These experts are sharing and discussing topics relevant to cybersecurity.

Jeff Pollard Rebecca Lucas Forrester RAND Europe VP & Principal Analyst Analyst Twitter: @jeff_pollard2 Twitter: N/A LinkedIn: Click Here LinkedIn: Click Here

Michael Fisher Joseph Krull Whitcraft Group Aite Group Senior Systems Analyst Senior Analyst Twitter: @Fisher85M Twitter: @joe_krull LinkedIn: Click Here LinkedIn: Click Here

Caitlin Gruenberg Bash Osman CyberGRX TechGeek365 Manager, Assessment Operations Founder Twitter: @CaitGru32 Twitter: @BashKOsman LinkedIn: Click Here LinkedIn: N/A

Cory Wolff Paul McKay Layer 8 Security Forrester Cybersecurity Analyst Senior Analyst Twitter: @cwolff411 Twitter: @PMcKayAnalyst LinkedIn: Click Here LinkedIn: Click Here

Heather Marie Vitale Scott Crawford Peraton S&P Global Market Intelligence Senior Cybersecurity Analyst Information Security Research Head Twitter: @prettyhowtwn Twitter: @s_crawford LinkedIn: Click Here LinkedIn: Click Here

8 Journalists

The people listed below are a sample of editors, reporters & journalists who are prominent online personally and who represent media publications or work freelance. They also publish lots of relevant content on cybersecurity.

Steve Morgan Chris Bing Cybercrime Magazine Reuters Founder & Editor-in-Chief Cybersecurity Reporter Twitter: @CybersecuritySF Twitter: @Bing_Chris LinkedIn: Click Here LinkedIn: Click Here

Nicole Perlroth Joe Uchill The New York Times SC Magazine Cybersecurity Reporter Senior Reporter Twitter: @nicoleperlroth Twitter: @JoeUchill LinkedIn: Click Here LinkedIn: Click Here

Brian Krebs Kelly Jackson Higgins Independent Dark Reading Reporter/Publisher, Cybersecurity Executive Director Twitter: @briankrebs Twitter: @kjhiggins LinkedIn: Click Here LinkedIn: Click Here

Kim Zetter Mohit Kumar Independent The Hacker News Investigative Journalist & Author Founder & Editor-in-Chief Twitter: @KimZetter Twitter: @unix_root LinkedIn: Click Here LinkedIn: Click Here

Kim Nash Jeff Elder The Wall Street Journal Business Insider Deputy Editor Cybersecurity Reporter Twitter: @knash99 Twitter: @JeffElder LinkedIn: Click Here LinkedIn: Click Here

9 Sectors Threat Protection

Below are people who have spoken online about threat protection in the context of cybersecurity, or people who work within the threat protection and cybersecurity sector.

Linda Bell Cheryl Biswas IBM TD Cyber Resiliency Advisor Cyber Security Specialist Twitter: @LindaCissp Twitter: @3ncr1pt3d LinkedIn: Click Here LinkedIn: Click Here

Kevin Beaumont Adam Shostack Microsoft The Black Hat Briefings Senior Threat Intelligence Analyst Review Board Member Twitter: @GossiTheDog Twitter: @adamshostack LinkedIn: Click Here LinkedIn: Click Here

Sergio Caltagirone Joan Ross Threat Intelligence Academy InsightCyber CEO Chief Intelligence Officer Twitter: @cnoanalysis Twitter: @Joanross_biz LinkedIn: Click Here LinkedIn: Click Here

Selena Larson Vitali Kremez Dragos VK Intel LLC Cyber Threat Analyst Founder & CEO Twitter: @selenalarson Twitter: @VK_Intel LinkedIn: Click Here LinkedIn: Click Here

Omar Santos Mick Baccio Cisco Splunk Principal Engineer - PSIRT - Security Security Advisor Research and Operations Twitter: @nohackme Twitter: @santosomar LinkedIn: Click Here LinkedIn: Click Here

10 Information & Compliance

Information & compliance plays a big role in Cybersecurity, below is a small sample of influencers who discuss or work within compliance and cybersecurity.

David Clarke Wayne Anderson Data Breach Training Microsoft Data breach Trainer & Consultant Sr. Security & Compliance Architect Twitter: @1DavidClarke Twitter: @DigitalSecArch LinkedIn: Click Here LinkedIn: Click Here

Dr. Teju Oyewole Jonathan Armstrong Indigo Cordery IT Security | Compliance Manager Partner Twitter: N/A Twitter: @armstrongjp LinkedIn: Click Here LinkedIn: Click Here

Otavio Freire Rox Kulliye SafeGuard Cyber SecureDAM President, CTO & Co-Founder Chief Technologist CSF Twitter: @OtavioFreire Twitter: @2rkiva LinkedIn: Click Here LinkedIn: Click Here

Richard Bell Edna Conway Micro Focus Microsoft Head of Global Cybersecurity & IT VP, Global Security, Risk & Compli- Compliance ance (Azure) Twitter: @securityspeak Twitter: @Edna_Conway LinkedIn: Click Here LinkedIn: Click Here

Mariano M. del Río Daniel P. Wallace SecureTech Grow Forward LLC Cybersecurity & Compliance Principal Information Security Consultant Consultant & Project Manager Twitter: @mmdelrio Twitter: @dpwallace LinkedIn: Click Here LinkedIn: Click Here

11 Cloud Security

Cloud security is a major concern for cybersecurity and needs to be part of the conversation. Below is a sample of influential experts who discuss Cloud security online, have discussed Cloud security in the context of cybersecurity, or work within the sector.

Ratan Jyoti Charbel Nemnom Ujjivan Small Financial Bank Limited itnetX Chief Information Security Officer Cloud Architect Twitter: @reach2ratan Twitter: @CHARBELNEMNOM LinkedIn: Click Here LinkedIn: Click Here

Kayode Olafunmiloye Doug Cahill AMD Enterprise Strategy Senior Manager - Cloud Security Vice President and Group Director, Strategy + Architecture Cybersecurity Twitter: N/A Twitter: @DougCahill LinkedIn: Click Here LinkedIn: Click Here

Nikhil Agarwal Jo Peterson Deloitte Clarify360 Cyber Risk Advisory/Cloud Security VP - Cloud + Security Services Twitter: @reachtonikhil Twitter: @digitalcloudgal LinkedIn: Click Here LinkedIn: Click Here

Teri Radichel Riyaz Walikar 2nd Sight Lab Appsecco CEO Head of Security Research and Twitter: @TeriRadichel Testing LinkedIn: Click Here Twitter: @riyazwalikar LinkedIn: Click Here

Todd D. Lyle Roger Gspan Grounding the Cloud Leadership Axians ICT Austria GmbH Series Head of Consultant Network & Author/Researcher Cybersecurity Twitter: @todddlyle Twitter: @RogerGspan LinkedIn: Click Here LinkedIn: Click Here

Dr. ir Johannes Drooghaag Johannes Drooghaag Consultant Twitter: @DrJDrooghaag LinkedIn: Click Here

12 Brands Cybersecurity Brands

Below is a sample of brands who provide cybersecurity solutions and are producing relevant thought leadership content.

Check Point Software Trend Micro Ranking: 100 Ranking: 50 Twitter: @CheckPointSW Twitter: @TrendMicro LinkedIn: Click Here LinkedIn: Click Here

RSA Security FireEye, Inc Ranking: 50 Ranking: 50 Twitter: @RSAsecurity Twitter: @FireEye LinkedIn: Click Here LinkedIn: Click Here

Proofpoint Palo Alto Networks Ranking: 50 Ranking: 50 Twitter: @proofpoint Twitter: @PaloAltoNtwks LinkedIn: Click Here LinkedIn: Click Here

Fortinet McAfee Ranking: 50 Ranking: 50 Twitter: @Fortinet Twitter: @McAfee LinkedIn: Click Here LinkedIn: Click Here

Darktrace Imperva Ranking: 50 Ranking: 50 Twitter: @Darktrace Twitter: @Imperva LinkedIn: Click Here LinkedIn: Click Here

13 Methodology

Our Who’s Who lists are created using the Onalytica platform which has a curated database of over 1 million influencers. Our platform allows you to discover, validate and categorise influencers quickly and easily via keyword searches. Our lists are made using carefully created Boolean queries which then rank influencers by resonance, relevance, reach and reference, meaning influencers are not only ranked by themselves, but also by how much other influencers are referring to them. The lists are then validated, and filters are used to split the influencers up into the categories that are seen in the list.

This Who’s Who list should give you an insight into the Cybersecurity industry and help break it down. We always want to make sure you are getting the most valuable information available from our lists, so feedback is always welcome!

If you want to learn more about Onalytica, or if you’d like to see our platform in action, feel free to get in touch!

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