Transit Advertising Rates Standard Offer

We keep the city on the move 1

Street Sales Special Posters inside Tram Vehicles Bus Advertising Poles Centers projects vehicles shelters Lcd Screen Tranzit Advertising Standard Offer Rates Bus, Trolleybus, Tram, Advertising rates sales centers, street poles, special creative projects inside vehicles, posters inside vehicles, tram shelters, bus LCD screens

2020 Societatea de Transport Bucuresti STB SA

http://www.stbsa.ro/eng/index Contact 2 We keep the city on the move

BUS - OTOKAR 10 m GET TO KNOW US

Bucharest, the main city of Romania, represents the central pole of the economic, administrative, and cultural activity of the country. Together with Ilfov metropolitan area, it has got more than 3 mil inhabitants.

Societatea de Transport București STB SA (STB http://www.stbsa.ro/eng/index ) is one of the main public transport operators in Bucharest, Romania, owned by the Municipality of Bucharest (https://www.pmb.ro). With more than 100 years of history, STB SA is one of the most steady and reliable big company of Romania’s capital city (http://www.stbsa.ro/eng/istoric_eng). Advertising STB SA operates the surface transport in Bucharest which consists of an extended network of buses, trolleybuses and trams. The STB network is one of the most dense Rates in Europe, carrying on a normal period over 2 million passengers daily. In present, STB's fleet is made up of a total of more than 2000 vehicles (bus, trolley, tram). STB operates in the urban area and also in the Ilfov metropolitan area. THINK TWICE AND CHOOSE ONCE Below , you can find some explanations that can help you understand the benefits of transit advertising: 1. Price: There are many types of advertising for your business, starting with low budget ads up to very expensive ones. Transit media is placed at the lower end of the cost range, compared to TV advertising and others kinds of media. 2. Targeting: Targeted campaigns in transit media can be a great choice to the to deliver the right message at the right time, to a specific kind of city population. 3. Flexibility: Unlike fixed street billboards, transit advertising offers you the possibility to pay once for an ad that will be present during the day all around the town, practically a ''moving billboard'' 4. Exposure: Transit media is always present where there are crowds people. Why? Because the public transport planning (routes & schedules) is calculated depending of the citizen's needs and requests. Many of the public transport lines cross the city from one end to another. Big size Ads, present on transit advertising are placed at eye level, so it's impossible not to notice them. Exposing your message for extended periods will increase consumer familiarity with your brand and the message that you are transmitting. 5. Frequency: As the public transport system runs on and on, all day long, this will allow your advertisement to be seen by a large number of consumers and in this way, you can be sure that, your message will be remembered. Transit advertising allows your message to run for an extended period of time and be repeatedly seen by your target audience.

BEFORE YOU START READING YOU NEED TO UNDERSTAND THE FOLLOWING

Disclaimer: All the costs generated by printing, decorating and dismantling the contracted advertisement, belong to the CUSTOMER. In case of damage to the advertisement, due to causes that are not related to SOCIETATEA DE TRANSPORT BUCHAREST STB S.A., the CUSTOMER will bear the costs of its restoration. If the vehicles/sales centers/street poles are damaged as a result of the display of the CUSTOMER's advertising materials, the customer bears the costs of restoring the surfaces. http://www.stbsa.ro/eng/index Contact We keep the city on the move 3

Vehicles BUS - OTOKAR 10 m

Advertising Rates Type of decoration RATE

EXTENDED DECORATION 1300 € 3 X BILLBOARD +WINDOWS

Search for EXPRES Line (780,781,783,784) and the chosen route Lines: 104, 105,122, 131, 133, 137, 300, 335, 336, 605, 368, 381, 601, 780, 781, 783, 784, 123, 312, 168, 385, 173, 185, 222, 268, 302. *Rates are calculated for one month and do not include VAT. Search for the line and the chosen route

http://www.stbsa.ro/eng/index Contact We keep the city on the move 4

Vehicles BUS - OTOKAR 10 m

AdvertisingCampanii punctualeRates

Type of decoration RATE

3 X BILLBOARD DECORATION 900 € Advertising

Search for EXPRES Line (780,781,783,784) and the chosen route

Lines: 104, 105,122, 131, 133, 137, 300, 335, 336, 605, 368, 381, 601, 780, 781, 783, 784, 123, 168, 385, 312, 173, 185, 222, 268, 302. Search for the line and *Rates are calculated for one month and do not include VAT. the chosen route

http://www.stbsa.ro/eng/index Contact We keep the city on the move 5

Vehicles BUS - OTOKAR 12 m

CampaniiAdvertising punctualeRates

Type of decoration RATE

EXTENDED DECORATION 1300 € 3 X BILLBOARD + WINDOWS

Search for EXPRES Line (780,781,783,784) and the chosen route Lines: 104, 105,122, 131, 133, 137, 300, 335, 336, 605, 368, 381, 601, 780, 781, 783, 784, 123, 168, 385, 173, 185, 222, 268, 302. *Rates are calculated for one month and do not include VAT. Search for the line and the chosen route

http://www.stbsa.ro/eng/index Contact 6 We keep the city on the move

Vehicles BUS - OTOKAR 12 m

AdvertisingCampanii punctualeRates

Type of decoration RATE

3 X BILLBOARD 900 € DECORATION

Vehicles BUS - OTOKAR 18 m

AdvertisingCampanii Type of decoration RATE punctualeRates

EXTENDED DECORATION

5 X BILLBOARD 1600 € +BODY PART (METAL SHEET)

+WINDOWS

Search for EXPRES Line (780,781,783,784) and the chosen route

Linies: 104, 105,122, 131, 133, 137, 300, 335, 336, 605, 368, 381, 601, 780, 781, 783, 784, 123, 168, 385, 173, 185, 222, 268, 302. Search for the line and *Rates are calculated for one month and do not include VAT. the chosen route

http://www.stbsa.ro/eng/index Contact We keep the city on the move 8

Vehicles BUS - OTOKAR 18 m

AdvertisingCampanii punctualeRates

Type of decoration RATE

5 X BILLBOARD 1100 € DECORATION

Search for EXPRES Line (780,781,783,784) and the chosen route

Lines: 104, 105,122, 131, 133, 137, 300, 335, 336, 605, 368, 381, 601, 780, 781, 783, 784, 123, 168, 385, 173, 185, 222, 268, 302. *Rates are calculated for one month and do not include VAT. Search for the line and the chosen route http://www.stbsa.ro/eng/index Contact 9 We keep the city on the move

Vehicles BUS - MERCEDES EURO 3/EURO 4

AdvertisingCampanii punctualeRates

RATES FOR RATES FOR REGIO + Type of decoration PREMIUM URBAN LINES PERIPHERAL

FULL DECORATION

body parts/ metal sheets+ side windows 1700 € 900 € (left & right)+full back double door+½ of the 2nd double door+ full rear side (metal sheet & window)

Search for the line and the chosen route PREMIUM LINES: 101,102,112,116,131,135,136,138,162,178, 182, 185, 202, 205, 220, 226, 232, 282, 301, 304, 311, 313, 330, 331, 605, 668, 381, 117, 163, 222, 278. Search for the REGIO + URBAN PERIPHERAL LINES: 124,125,126, 216, 227, 236, 303, 327, 103, 141, 246, 253, 178, 402, 405, 406, 408, 418, 419, 421, 422, 423, 143, 424, 425, 426, Regio line and 427, 428, 430, 431, 432, 433, 434, 436, 438, 439, 441, 442, 443, 444, 446, 447, 448, 452, 454, 455, 457, 458, 464, 465, 469, 472, 474, 475, 476, 477, 243, 323, 139, 143, 196. the chosen *Rates are calculated for one month and do not include VAT. route http://www.stbsa.ro/eng/index Contact We keep the city on the move 10

Vehicles BUS - MERCEDES EURO 3/EURO 4

AdvertisingCampanii punctualeRates

RATES FOR RATES FOR Type of decoration PREMIUM REGIO + URBAN LINES PERIPHERAL

FULL METAL SHEETS DECORATION

All sides body parts/ metal sheets+ 1200 € 600 € ½ of the rear side (metal sheet)

Search for the line and the PREMIUM LINES: 101,102,112,116,131,135,136,138,162,178, 182, 185, 202, 205, 220, 226, 232, 282, 301, 304, 311, 313, 330, 331, 605, 668, 381, 117, 163, 222, 278. chosen route

REGIO + URBAN PERIPHERAL LINES: 124,125,126, 216, 227, 236, 303, 327, 103, 141, 246, 253, 178, 402, 405, 406, 408, 418, 419, 421, 422, 423, 143, 424, 425, 426, Search for the 427, 428, 430, 431, 432, 433, 434, 436, 438, 439, 441, 442, 443, 444, 446, 447, 448, 452, 454, 455, 457, 458, 464, 465, 469, 472, 474, 475, 476, 477, 243, 323, 139, 143, 196. Regio line and *Rates are calculated for one month and do not include VAT. the chosen route http://www.stbsa.ro/eng/index Contact We keep the city on the move 11

Vehicles BUS - MERCEDES HYBRID

AdvertisingCampanii punctualeRates

Type of Rate decoration

3 X BILLBOARD Decoration 1000 €

Search for the line and the LINES: 105, 123, 131, 133, 178, 205, 605. chosen route There can be lines additions, depending on changes in the park. *Rates are calculated for one month and do not include VAT.

http://www.stbsa.ro/eng/index Contact 12 We keep the city on the move

Vehicles BUS - MERCEDES EURO 3/EURO 4

AdvertisingCampanii punctualeRates

RATES FOR RATES FOR RATES FOR RATES FOR RATES FOR RATES FOR Type of REGIO + Type of REGIO + Type of REGIO + PREMIUM PREMIUM PREMIUM decoration URBAN decoration URBAN decoration URBAN LINES LINES LINES PERIPHERAL PERIPHERAL PERIPHERAL

FULL REAR ½ OF THE SIDE ½ OF THE REAR SIDE -1 REAR SIDE-2 DECORATION 950 € 475 € 450 € 275 € 650 € 325 € metal metal sheet sheet+window window

Search for the PREMIUM LINES: 101,102,112,116,131,135,136,138,162,178, 182, 185, 202, 205, 220, 226, 232, 282, 301, 304, 311, 313, 330, 331, 605, 668, 381, 117, 163, 222, 278. line and the chosen route REGIO + URBAN PERIPHERAL LINES: 124,125,126, 216, 227, 236, 303, 327, 103, 141, 246, 253, 178, 402, 405, 406, 408, 418, 419, 421, 422, 423, 143, 424, 425, 426, 427, 428, 430, 431, 432, 433, 434, 436, 438, 439, 441, 442, 443, 444, 446, 447, 448, 452, 454, 455, 457, 458, 464, 465, 469, 472, 474, 475, 476, 477, 243, 323, 139, 143, 196. Search for the *Rates are calculated for one month and do not include VAT. Regio line and the chosen route http://www.stbsa.ro/eng/index Contact We keep the city on the move 13

Vehicles TROLLEYBUS

AdvertisingCampanii punctualeRates

Type of decoration RATES

FULL DECORATION Search for the line and the Lines: 61, 62, 65, 66, 69, 70, 73, 74, 79, 85, 86, 90, 91, 93, 96. body parts/ metal sheets+ side chosen route windows (left & right)+full back 1200 € *Rates are calculated for one month and do not include VAT. double door+½ of the 2nd double . door+ full rear side (metal sheet & window)

http://www.stbsa.ro/eng/index Contact 14 We keep the city on the move

Vehicles TROLLEYBUS

AdvertisingCampanii punctualeRates

Type of decoration RATES

EXTENDED DECORATION BETWEEN THE WHEELS 700 € body parts/ metal sheets+ partial side windows (left & right)+full middle double door

Search for the Linii: 61, 62, 65, 66, 69, 70, 73, 74, 79, 85, 86, 90, 91, 93, 96. line and the chosen route *Rates are calculated for one month and do not include VAT.

http://www.stbsa.ro/eng/index Contact 15 We keep the city on the move

Vehicles TROLLEYBUS

AdvertisingCampanii punctualeRates

Type of decoration RATES Type of decoration RATES Type of decoration RATES

FULL REAR SIDE ½ OF THE REAR SIDE -1 ½ OF THE REAR SIDE -2 150 € 250 € DECORATION 350 € metal sheet window metal sheet + window

Search for the line and the Lines: 61, 62, 65, 66, 69, 70, 73, 74, 79, 85, 86, 90, 91, 93, 96. chosen route *Rates are calculated for one month and do not include VAT.

http://www.stbsa.ro/eng/index Contact 16 We keep the city on the move

Vehicles TRAM

AdvertisingCampanii punctualeRates

RATES FOR RATES FOR Type of decoration PREMIUM URBAN LINES PERIPHERAL FULL DECORATION – 1 middle wagon (side metal sheets+ side windows) +full rear side (metal sheet and window)+ side metal sheets of the 1st and 3rd 1800 € 1250 € wagons

Linii PREMIUM: 1, 10, 21, 32, 41. Search for the line and Linii PERIFERICE: 7, 8, 11, 14, 16, 19, 23, 24, 25, 27, 34, 35, 36, 40, 42, 44, 45, 46, 47, 56. chosen route *Rates are calculated for one month and do not include VAT. http://www.stbsa.ro/eng/index Contact We keep the city on the move 17

Vehicles TRAM

AdvertisingCampanii punctualeRates

RATES FOR RATES FOR Type of decoration PREMIUM LINES URBAN PERIPHERAL

SIDE DECORATION 1200 € 900 € 3 wagons (metal sheet) + rear side (metal sheet)

Vehicles TRAM

AdvertisingCampanii punctualeRates

RATES FOR RATES FOR Type of decoration PREMIUM LINES URBAN PERIPHERAL

BILLBOARD DECORATION 1200 € 900 € 3 wagons sides + rear side

PREMIUM LINES: 1, 10, 21, 32, 41. Search for the line and PERIPHERAL LINES : 7, 8, 11, 14, 16, 19, 23, 24, 25, 27, 34, 35, 36, 40, 42, 44, 45, 46, 47, 56. chosen route *Rates are calculated for one month and do not include VAT. http://www.stbsa.ro/eng/index Contact 19 We keep the city on the move

Vehicles TRAM

AdvertisingCampanii punctualeRates

RATES FOR RATES FOR Type of decoration PREMIUM LINES URBAN PERIPHERAL 1 MIDDLE WAGON SIDE DECORATION (metal sheet + windows) 1200 € 900€

PREMIUM LINES: 1, 10, 21, 32, 41. Search for the line and PERIPHERAL LINES: 7, 8, 11, 14, 16, 19, 23, 24, 25, 27, 34, 35, 36, 40, 42, 44, 45, 46, 47, 56. *Rates are calculated for one month and do not include VAT. chosen route

http://www.stbsa.ro/eng/index Contact We keep the city on the move 20

Street Poles

BEFORE YOU START READING ABOUT STREET POLES YOU HAVE TO KNOW THE FOLOWING:

STB SA owns a very wide network of street poles (over 15 000). Our street poles are directly related to the electrified public transport in Bucharest (trolleybus &tram) and it covers most areas of Bucharest. You can notice these street poles along the main boulevards of the city and in most crowded intersections. AdvertisingCampanii Rates punctuale In case you decide to contract this kind of advertisement, the easiest way to choose the right poles is to open the tram/trolleybus map from STB SA and check if the area you are interested in has electrified transport.

It’s so easy!

Click here for tram map Click here for trolleybus map

More then 15 000 street poles inside Romania’s capital city

http://www.stbsa.ro/eng/index Contact We keep the city on the move 21

Street Poles

AdvertisingCampanii punctualeRates

RATE Type of decoration Size €

Advertising Flags 80 x 150 cm 50 €

Banners 700 x 100 cm 150 €

Street indicators (targeted advertising) ≤ 1 m² 40 €

*Rates are calculated for one month and do not include VAT.

http://www.stbsa.ro/eng/index Contact We keep the city on the move 22

Sales Stalpi Centers

BEFORE YOU START READING ABOUT SALES CENTERS YOU HAVE TO KNOW THE FOLOWING:

STB SA owns more than 200 sales centers, spread all around Bucharest (all major intersections & other areas). There are 2 sizes of sales center, due to the fact that they can have 1 cashier counter or 2 cashier counters.

Being present in all major intersection, all sales centers have a very good visibility out on the streets.

AdvertisingCampanii In case you decide to contract this kind of advertisement, the easiest way to choose is to open the location map from STB SA and check if the punctualeRates area you are interested in has a sales center.

It’s so easy!

www.stbsa.ro http://www.stbsa.ro/eng/index Contact We keep the city on the move 23

Sales Stalpi Centers • RATE – 27 €/m² + VAT

AdvertisingCampanii punctualeRates

SALES CENTER DECORATION RATES SALES CENTER Type of decoration equipped with € equipped with DECORATION RATES 1 Cashier Counter Sales center 2 Cashier Counters € with 1 cashier counter Sales center m² / available surface surface m² / available surface with 2 cashier counters surface

FULL DECORATION 2 side panels (left and right)+ the surface under 16,25 m² 439 € 19,02 m² 513 € the counter+ the fascia board (left, right and center)

*Rates are calculated per m², for one month and do not include VAT. www.stbsa.ro http://www.stbsa.ro/eng/index Contact We keep the city on the move 24

Sales Stalpi Centers • RATE – 27 €/m² + VAT

AdvertisingCampanii punctualeRates

FASCIA BOARD DECORATION 3,85 m² 104 € 4,18 m² 113 € (left, right and center)

*Rates are calculated per m², for one month and do not include VAT. http://www.stbsa.ro/eng/indexwww.stbsa.ro Contact We keep the city on the move 25

Sales Stalpi Centers • RATE – 27 €/m² + VAT

AdvertisingCampanii punctualeRates

SALES CENTER DECORATION RATES SALES CENTER DECORATION RATES Type of decoration equipped with € equipped with € 1 Cashier Counter Sales center 2 Cashier Counters Sales center with 1 cashier counter with 2 cashier counters m² / available surface surface m² / available surface surface

2 LATERAL PANELS (left and right) + THE SURFACE 12,40 m² 335 € 14,84 m² 401 € UNDER THE COUNTER DECORATON

*Rates are calculated per m², for one month and do not include VAT. www.stbsa.ro http://www.stbsa.ro/eng/index Contact We keep the city on the move 26

Sales Stalpi Centers • RATE – 27 €/m² + VAT

AdvertisingCampanii punctualeRates

*Rates are calculated per m², for one month and do not include VAT. http://www.stbsa.ro/eng/indexwww.stbsa.ro Contact We keep the city on the move 27

Sales Stalpi Centers

AdvertisingCampanii • RATE – 27 €/m² + VAT punctualeRates

1 LATERAL PANEL DECORATION (left or right) 4,93 m² 133 € 5,75 m² 155 €

*Rates are calculated per m², for one month and do not include VAT. http://www.stbsa.ro/eng/indexwww.stbsa.ro Contact We keep the city on the move 28

Special projects

Rate* Observations (Highlights) Support type

The maximum number of advertising grab handles allowed will be: Advertising grab handles 4 €/pc • 24 pcs. adv. handles/bus (attached to the vehicle handrails) • 8 – 17 pcs. adv. handles/trolleybus (8 pcs/Ikarus, 17 pcs./Irisbus) • 10 – 14 pcs. adv. handles/1 tram wagon AdvertisingCampanii punctualeRates Other unconventional advertising supports 15 €/ pc Their number will be determined according to the type of support and the fastening system (ex: bus fresheners, etc.)

Suitable space for customized decoration inside vehicles: Bus floor/ trolleybus floor/ tram floor, side surfaces on the inclined area located between 30 €/m² the windows and ceiling or for any other special projects, involving vehicles that are not found in the standard rate offer, etc. This type of customized decoration also includes the Events Tram.

*Rates are calculated for one month and do not include VAT.

These advertising supports can be used on special creative projects and will be provided by the customer. The customer will be responsible for both assembly and disassembly of the advertising supports. http://www.stbsa.ro/eng/index Contact We keep the city on the move 29

Posters

Occupied area Rate */ Total rate/ BUS & TROLLEYBUS INTERIOR ADVERTISING (POSTERS) Vehicle type Location inside the vehicle Poster Size in m2 Poster Vehicle

1 pc. placed on the window behind 0,6 m * 0,4 m the driver's back 0,24 m2 20 €

1 pc. placed on the back of the vehicle 0,6 m * 0,4 m 0,24 m2 20 €

- Euro3/ Euro4 Euro3/

CampaniiAdvertising 144 €/ Campanii 2 pcs. on the left side

BUS (placed on the inclined surface 26 € punctualeRates 0,8 m * 0,4 m 0,32 m2 month located between the ceiling and 2*26 € windows) 2 pcs. on the right side (placed on the inclined surface 26 € 0,8 m * 0,4 m 0,32 m2

located between the ceiling and 2*26 € MERCEDES MERCEDES windows) 1 pc. placed on the window behind the driver's back 0,6 m * 0,4 m 0,24 m2 20 €

- 1 pc. on the back of the vehicle

(placed on the surface located 2 415T 1,4 m * 0,25 m 0,35 m 28 €

between the ceiling and the rear - window) 2 pcs. on the left side 88 €/ LEYBUS (landscape orientation, placed on 10 € 0,3 m* 0,4 m 0,12 m2 month the inclined surface located between 2*10 € the ceiling and windows) TROL 2 pcs. on the right side Astra, Ikarus Astra, (landscape orientation, placed on 10 € 0,3 m* 0,4 m 0,12 m2 the inclined surface located between 2*10 € the ceiling and windows) 1 pc. placed on the back of the

2 - vehicle 0,6 m* 0,4 m 0,24 m 20 €

2 pcs. on the left side (landscape orientation, placed on 10 € 0,3 m* 0,4 m 0,12 m2 60 €/ LEYBUS the inclined surface located between 2*10 € Irisbus the ceiling and windows) month

TROL 2 pcs. on the right side

(landscape orientation, placed on 10 €

0,3 m* 0,4 m 0,12 m2 *Rates are calculated for one month and do not include VAT. the inclined surface located between 2*10€ the ceiling and windows)

http://www.stbsa.ro/eng/index Contact We keep the city on the move 30

Tram shelters

Advertising Rates

RATE Type of decoration €

ADVERTISING ON THE BACK OF TRAM SHELTERS 30 euro/m2+TVA

*Rates are calculated for one month and do not include VAT.

http://www.stbsa.ro/eng/index Contact We keep the city on the move 31

Bus Advertising Lcd Screen

The price is 0.2 lei / 20 sec/ spot + VAT for one advertising spot broadcast on the LCD’s of STB SA vehicles (OTOKAR and Mercedes Hybrid vehicles).

Advertising Rates The customer has the possibility to choose, depending on the budget, between one bus or the entire fleet of 530 buses, as well as for a higher or lower frequency/ hour (of 3, 6, 8, 10 broadcasts/hour), the discounts applied start from 5% up to 25% according to the algorithm below: To rent this space for advertising purposes, the customer - 5% for contracting a number of buses between 51 - 100; will provide the commercials, ensuring that the video file complies with the following technical characteristics: - 10% for contracting a number of buses between 101 - 200; Video file format (without sound/mute):

- 15% for contracting a number of buses between 201 - 300; - maximum length-20 seconds

- 20% for contracting a number of buses between 301 - 400; - file format: mp4;

- 25% for contracting a number of buses between 401 - 530. - resolution: 1920x1080 pixels; - frame rate: 30 frames/sec

Other supported file types: jpg, with a resolution of 800x600 pixels;

http://www.stbsa.ro/eng/index Contact We keep the city on the move 32

Bus Advertising Lcd Screen

Advertising Rates Price simulation

1 vehicle 50 vehicles

Number of Spot length Number of Average number of Price Price/Day/ Days/month Days/month Days/month Days/month Broadcasts/Day/ (seconds) spots/hour hours/vehicle/route lei/spot vehicle lei vehicle 21 (M - F) 30 (M – S) 21 (M - F) 30 (M - S)

20 3 8 24 0,2 4,8 100,8 144,0 5.040,0 7.200,0 20 6 8 48 0,2 9,6 201,6 288,0 10.080,0 14.400,0 20 8 8 64 0,2 12,8 268,8 384,0 13.440,0 19.200,0 20 10 8 80 0,2 16 336,0 480,0 16.800,0 24.000,0

*Rates do not include VAT.

http://www.stbsa.ro/eng/index Contact We keep the city on the move 33

Bus Advertising Lcd Screen Price simulation for -5% discount 51 vehicles 100 vehicles Number of Days/month Days/month Days/month Days/month Spot length Number of Average number of Price Price/Day/ Broadcasts/Day/ (seconds) spots/hour hours/vehicle/route lei/spot vehicle lei vehicle 21 (M - F) 30 (M – S) 21 (M - F) 30 (M - S) 20 3 8 24 0,2 4,8 4.883,8 6.976,8 9.576,0 13.680,0 20 6 8 48 0,2 9,6 9.767,5 13.953,6 19.152,0 27.360,0 Advertising 20 8 8 64 0,2 12,8 13.023,4 18.604,8 25.536,0 36.480,0 Rates 20 10 8 80 0,2 16 16.279,2 23.256,0 31.920,0 45.600,0 Price simulation for -10% discount 101 vehicles 200 vehicles Number of Days/month Days/month Days/month Days/month Spot length Number of Average number of Price Price/Day/ Broadcasts/Day/ (seconds) spots/hour hours/vehicle/route lei/spot vehicle lei vehicle 21 (M - F) 30 (M – S) 21 (M - F) 30 (M - S) 20 3 8 24 0,2 4,8 9.162,7 13.089,6 18.144,0 25.920,0 20 6 8 48 0,2 9,6 18.325,4 26.179,2 36.288,0 51.840,0 20 8 8 64 0,2 12,8 24.433,9 34.905,6 48.384,0 69.120,0 20 10 8 80 0,2 16 30.542,4 43.632,0 60.480,0 86.400,0 Price simulation -15% discount 201 vehicles 300 vehicles Number of Days/month Days/month Days/month Days/month Spot length Number of Average number of Price Price/Day/ Broadcasts/Day/ (seconds) spots/hour hours/vehicle/route lei/spot vehicle lei vehicle 21 (M - F) 30 (M – S) 21 (M - F) 30 (M - S) 20 3 8 24 0,2 4,8 17.221,7 24.602,4 25.704,0 36.720,0 20 6 8 48 0,2 9,6 34.443,4 49.204,8 51.408,0 73.440,0 20 8 8 64 0,2 12,8 45.924,5 65.606,4 68.544,0 97.920,0 20 10 8 80 0,2 16 57.405,6 82.008,0 85.680,0 122.400,0 *Rates do not include VAT. http://www.stbsa.ro/eng/index Contact We keep the city on the move 34

Bus Advertising Lcd Screen

Price simulation for -20% discount

301 vehicles 400 vehicles Number of Days/month Days/month Days/month Days/month Spot length Number of Average number of Price Price/Day/ Broadcasts/Day/ (seconds) spots/hour hours/vehicle/route lei/spot vehicle lei vehicle 21 (M - F) 30 (M – S) 21 (M - F) 30 (M - S) Advertising 20 3 8 24 0,2 4,8 24.272,6 34.675,2 32.256,0 46.080,0 Rates 20 6 8 48 0,2 9,6 48.545,3 69.350,4 64.512,0 92.160,0 20 8 8 64 0,2 12,8 64.727,0 92.467,2 86.016,0 122.880,0 20 10 8 80 0,2 16 80.908,8 115.584,0 107.520,0 153.600,0 Price simulation for -25% discount

401 vehicles 530 vehicles Number of Days/month Days/month Days/month Days/month Spot length Number of Average number of Price Price/Day/ Broadcasts/Day/ (seconds) spots/hour hours/vehicle/route lei/spot vehicle lei vehicle 21 (M - F) 30 (M – S) 21 (M - F) 30 (M - S) 20 3 8 24 0,2 4,8 30.315,6 43.308,0 40.068,0 57.240,0 20 6 8 48 0,2 9,6 60.631,2 86.616,0 80.136,0 114.480,0 20 8 8 64 0,2 12,8 80.841,6 115.488,0 106.848,0 152.640,0 20 10 8 80 0,2 16 101.052,0 144.360,0 133.560,0 190.800,0

Rates do not include VAT.

http://www.stbsa.ro/eng/index Contact We keep the city on the move www.stbsa.ro 35

Advertising Rates

Contact: Marketing Department STB SA Adress: 1, Dinicu Golescu Blvd., 1st Sector, Bucharest, Romania, 010861

[email protected]; [email protected]; [email protected]; [email protected]; [email protected]; [email protected]

Tel: +40 21 3074 199; +40 21 3074 271; +40 21 3074 202; +40 21 3074 388; +40 21 3074 300