Sheffield and Rotherham Retail and Leisure Study 2017
Total Page:16
File Type:pdf, Size:1020Kb
* First Floor, City Point 29 King Street Leeds LS1 2HL T: +44 (0)8449 02 03 04 F: +44 (0)113 280 8080 Sheffield & Rotherham Joint Retail & Leisure Study Sheffield City Council & Rotherham Metropolitan Borough Council February 2017 gva.co.uk Sheffield City Council & Rotherham Metropolitan Borough Council Contents Contents 1. Introduction ............................................................................................................................................ 1 2. Planning Policy and Strategy Context ................................................................................................ 4 3. Retail and Leisure Trends .................................................................................................................... 25 4. Sub-regional hierarchy ........................................................................................................................ 35 5. The Sheffield Retail Hierarchy and Health Check Assessments ..................................................... 40 6. The Rotherham Retail Hierarchy and Town Centre Health Checks .............................................. 94 7. The Basis for the Need Assessment for Retail and Leisure Floorspace ........................................ 128 8. Assessment of Need for Retail and Leisure Floorspace in Sheffield ............................................ 139 9. Assessment of need for retail and leisure floorspace in Rotherham ........................................... 160 10. Policy Recommendations ................................................................................................................ 172 11. Summary and Conclusions ............................................................................................................... 185 Appendices Appendix I Study Area Plan Appendix II Quantitative Need Assessment Tables (72,000 population growth in Sheffield) Appendix III Sheffield Retail Quarter Site Location Plan Appendix IV City and district centre boundaries in Sheffield Appendix V Town centre boundaries in Rotherham Appendix VI Land use comparison schedule Appendix VII City Centre & Meadowhall comparison goods market share analysis Appendix VIII Plans Appendix IX Quantitative Need Assessment Tables (100,000 population growth in Sheffield) Appendix X Recommended District Centre Boundaries Prepared By: David Sweeting & Alexandra Walsh & Matthew Morris Review By: Matthew Morris Status: Final version 4.1 Date: February 2017 For and on behalf of GVA Grimley Limited December 2016 gva.co.uk Sheffield City Council & Rotherham Metropolitan Borough Council Sheffield & Rotherham Joint Retail & Leisure Study 1. Introduction Scope and Purpose 1.1 This report has been prepared by GVA in response to an instruction by both Sheffield City Council (‘SCC’) and Rotherham Metropolitan Borough Council (‘RMBC’), in 2016, to prepare a Joint Retail and Leisure Study (‘the Study’). The Study will provide essential background information to assist both Councils in the production of their relevant future development documents, and to support their development management function. 1.2 In Sheffield, there have a been a few studies in the past few years with an ‘Independent Assessment of the Retail Strategy for Homeware Retailing in Sheffield’ produced by GVA in July 2012 and a ‘Retail Study’ produced by Cushman and Wakefield in March 2010 (‘the 2010 Study’). GL Hearn also produced a ‘Retail Capacity Update’ in 2014 1.3 In Rotherham, Colliers have produced two reports; the ‘Rotherham Town Centre Retail and Leisure Study’ in January 2010 (with the Retail Group) and the borough wide ‘Retail and Leisure Study’ in March 2011. 1.4 The objectives of this study, as identified in the brief issued by the Councils are as follows: Provide a new survey of household shopping patterns for convenience and comparison goods across the Sheffield and Rotherham catchment areas; An assessment of the trends in retail and leisure development and an assessment of demand from operators for representation in the Sheffield and Rotherham area; An assessment of the vitality and viability of Sheffield City Centre, Rotherham town centre and also nine of the most important town/district centres across the two settlements An quantitative assessment of retail capacity for convenience and comparison goods floorspace across Sheffield and Rotherham up to 2034; An assessment of any changes in shopping patterns and the catchment areas of Sheffield and Rotherham since the completion of the previous retail studies in both local planning authority areas; An assessment of the leakage of shopping trips/expenditure from Sheffield’s and Rotherham’s catchments and consideration of how this leakage may be clawed back in the future; An assessment of how Rotherham town centre serves the retail and leisure needs of its local catchment population and how this has changed since the completion of the previous similar assessment in 2010; February 2017 gva.co.uk 1 Sheffield City Council & Rotherham Metropolitan Borough Council Sheffield & Rotherham Joint Retail & Leisure Study Review the effectiveness of the retail and town centre policies in Sheffield’s draft City Policies and Sites document and in the adopted Core Strategy. Contents of Report 1.5 The remainder of this report is structured as follows: Section 2 provides a summary of the salient national and local planning policy context facing retail, leisure and ‘town centre’ issues across both Sheffield CC and Rotherham MBC, including the contents of the National Planning Policy Framework (‘NPPF’), Planning Practice Guidance (‘PPG’). It will also review emerging planning policies within both Local Planning Authorities administrative areas. In Section 3 we provide a review of the salient trends affecting retailing and leisure provision in the UK, along with key issues affecting town centres and how these trends have the potential to affect both Councils approach to planning for their ‘town centres’ plus retail and leisure issues. In Section 4, we provide an overview of the sub-regional hierarchy and how both Sheffield CC and Rotherham MBC, and their centres sit within this hierarchy. It will also comment on relevant national schemes affecting the sub-region i.e. high speed rail links. In Section 5, we provide a review of the health of Sheffield City Centre and the several defined district centres across the City. In addition, we provide a review of the scale and type of out of centre retail provision across Sheffield and the surrounding area, and discuss how this out of centre provision (including Meadowhall) is affecting the performance of the City Centre and other retail facilities. Section 6 provides a similar review to Section 5 but this time focusing on the health of Rotherham town centre and the three other defined town centres across the Borough. We provide a basis for the assessment of quantitative and qualitative need for additional retail and leisure provision in Sheffield and Rotherham in Section 7. Section 8 provides an assessment of quantitative and qualitative need for additional retail and leisure floorspace in Sheffield. This exercise draws upon the results of the available household survey data to provide an assessment of the availability of retail expenditure to support new retail floorspace in the city, along with a review of the qualitative aspects of existing retail and leisure provision within and outside of the defined centres. Section 9 provides a similar review to Section 8 but this time focusing on the need for retail and leisure floorspace in Rotherham. Section 10 provides a series of policy recommendations for SCC in relation to retail and leisure uses, including recommendations regarding the need to allocate land to meet the February 2017 gva.co.uk 2 Sheffield City Council & Rotherham Metropolitan Borough Council Sheffield & Rotherham Joint Retail & Leisure Study identified need for new retail and leisure floorspace and recommendations regarding town centre boundary policy allocations. Finally, in section 11, we provide a summary of the findings of the study along with a set of recommendations for both Councils in relation to retail, city/town/district centre and leisure issues for their development plan documents. 1.6 All plans and statistical information referred to in the text of this report are contained in appendices found at the rear of this document. February 2017 gva.co.uk 3 Sheffield City Council & Rotherham Metropolitan Borough Council Sheffield & Rotherham Joint Retail & Leisure Study 2. Planning Policy and Strategy Context Introduction 2.1 From the outset of this Study, it is important to summarise the salient parts of national planning policy and recent research relating to retailing and leisure. This section will also review relevant existing and emerging development plan policies for both SCC and RMBC. National Planning Policy National Planning Policy Framework 2.2 The National Planning Policy Framework (‘NPPF’), which was published on 27 March 2012, sets out the Government’s planning policies for England. It replaced the suite of national Planning Policy Statements, Planning Policy Guidance and some Circulars with a single, streamlined document. 2.3 At the heart of the National Planning Policy Framework is a ‘presumption in favour of sustainable development’, which should be seen as a golden thread running through both plan-making and decision-taking. The National Planning Policy Framework encourages local planning authorities to positively seek opportunities