Rate Card Print 2021 Price List No

Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia Important Rate Card Print 2021 Price list No. 56 valid from 01/01/2021

The weekly newspaper in the horticulture Rates, Formats, Topics & Dates market

www.taspo.de Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia Important

3 Contact 22 Green Jobs

4 Title 23 Edition/Distribution

5 Publisher 24 Crossmedia 26 Crossmedia deals 6 Topics/Dates 26 Trade journals 7 Issue 1-12 8 Issue 13-23 27 Important 9 Issue 24-33 28 Supplements 10 Issue 34-43 29 Technical information 11 Issue 44-51 Terms & conditions

12 Rates/Formats 13 Advertising rates | ad formats TASPO 13-14 15 Advertising rates | surcharges & discounts 16 Advertising rates | preferred placement 17 Advertising rates | ad formats TASPO Specials 17-18 19 Advertising rates | surcharges & discounts TASPO Specials 20 Advertising rates | supplied inserts 21 Advertising rates | supplied advertorials Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia Important ContaCt Our sales team would be happy to help you.

Halim Amani Head of Sales Tel. +49 531 38004-69 Fax +49 531 38004-25 3 [email protected] Sigrid Wegner-Hösl Media Consulting TASPO job ads, TASPO publishing Specials, TASPO Specials, TASPO X-mas tree, gruenejobs.de Tel. +49 531 38004-44 Fax +49 531 38004-25 Roland Vieweg [email protected] Media Consulting TASPO GartenMarkt Tel. +49 531 38004-817 Fax +49 531 38004-25 [email protected] Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia Important TASPO The weekly TASPO with its Specials is by far the most read medium in the horticulture market.

The market share of TASPO lies with the generalists in the reader market at around 4 75%, in the advertising market at 79%.

All our journals are IVW approved. We give our advertisers the highest planning security.

www.taspo.de Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia Important

1 Publisher, Haymarket Media GmbH 5 Volume 8 Target group

Frankfurter Str. 3d Tel. +49 531 38004-0 155rd volume 91 %* of the TASPO readers are executives. 38122 Braunschweig Fax +49 531 38004-25 95 %* of the TASPO readers are decision makers. P.O. Box 8364 Email [email protected] 38133 Braunschweig, Germany Internet www.haymarket.de 6 Frequency The TASPO readers are weekly, 51 issues coming from all departments 2 Your contacts of horticulture: 7 ISSN-Number Editing: Lorenz Wieland Ads: Halim Amani responsible Head of Sales 0177-5006

Tel. +49 531 38004-14 Tel. +49 531 38004-69 23 % Garden landscaping Fax +49 531 38004-40 Fax +49 531 38004-25 Landscape architecture Email [email protected] Email [email protected] 45 % Gardening shops 5 21 % Nursery Media disposal: Christiane Sieling 16 % Wholesale trade Tel. +49 531 38004-38 Fax +49 531 38004-25 44 % Cultivation of Email [email protected] ornamental plants 16 % Perennial plants production

16 % Supplier Payment Terms: 3 Bank details Within 14 days of receipt of the invoice. 29 % Cemetery gardening For advance payment 3% discount. When 12 % Garden center Postbank AG paying within 8 days of receipt of the invoice IBAN DE68 1001 0010 0950 0601 05 or direct debit 2% discount. In case of Source (*): TASPO Reader Structure Analysis, CZAIA 2012 BIC PBNKDEFFXXX late payment default commercial interest. Multiple choices possible 10 % Public green Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia Important

Issue 1-12 Issue 13-23 Issue 24-33 Issue 34-43 Issue 44-51

6 Topics+Dates The TASPO is published weekly with 51 issues per year. Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia Important

Issue Release Advertising deadline Special Topics / Extras Advertising Specials topics Advertising Fairs / Events Date AT TT deadline deadline Fertilizer & soil 1 01/08/ 12/31/ 12/24/ 12/11/ #01 + variety gallery #01: 2020 2021 2021 2020 2020 roses / bed & balcony

2 01/15/ 01/11/ 01/04/ Grüne Woche, 2021 2021 2021 2021 Berlin

3 01/22/ 01/18/ 01/12/ imm cologne, Cologne 2021 2021 2021 2021

4 01/29/ 01/25/ 01/19/ 01/15/ 01/15/ IPM Essen Extra edible plants #01 FRÜHJAHRS-OFFERTE 2021 2021 2021 2021 2021 SONDERTEIL JANUAR 2021 2021 postponed to 2022

XXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXX 5 01/08/ 02/05/ 02/01/ 01/26/ Bio 2021 2021 2021 2021 #01 2021 Auf Paginierung achten! Flowers / plants / woody plants / Nach TASPO-Seiten- Salon du Végétal, Angers, F 6 02/12/ 02/08/ 02/02/ #02 perennials, water / pond 01/22/ 2021 2021 2021 2021 lauf fragen!!!!!! garden lights 2021 My Plant & Garden, Mailand, IT 7 + variety gallery #02: poinsettias Foto: XXXXXXXXXXXXXXXXX Foto:

XXXXXXXXXXXXXX XXXXXXXXXXXXXX XXXXXXXXXXXXXX XXXXXXXXXXXX XXXXXXXXXXXX XXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXX 7 02/19/ 02/15/ 02/09/ XXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXX 02/05/ XXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXX Biofach, Nuremberg 2021 2021 2021 2021 XXXXXX ab Seite X XXXXXX ab Seite X2 XXXXXX ab Seite X #01 2021

8 02/26/ 02/22/ 02/16/ NEUHEITEN&TRENDS 02/12/ SONDERTEIL FEBRUAR 2021 Floriga 2021 2021 2021 2021 NoveltiesXXXXXXXXXXXXXXXXXX & Trends 2021 XXXXXXXXXXXXXXX 9 02/19/ 03/05/ 03/01/ 02/23/ Extra edible plants #02 Cadeaux, Leipzig 2021 2021 2021 2021 Auf Paginierung 2021 achten! Nach TASPO-Seiten- Barbecues & -equipment 10 03/12/ 03/05/ 03/01/ lauf fragen!!!!!! software / IT / cash systems 02/19/ 2021 2021 2021 2021 #03 + variety gallery #03: 2021 perennials / lavender / achillea Foto: XXXXXXXXXXXXXXXXX Foto:

XXXXXXXXXXXXXX XXXXXXXXXXXXXX XXXXXXXXXXXXXX XXXXXXXXXXXX XXXXXXXXXXXX XXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXX 11 03/19/ 03/15/ 03/09/ CordlessXXXXXXXXXXXXXXXXXXXXXXX devices,XXXXXXXXXXXXXXXXXXXXXXX particularyXXXXXXXXXXXXXXXXXXXXXXX 03/05/ XXXXXX ab Seite X XXXXXX ab Seite X2 XXXXXX ab Seite X 2021 2021 2021 2021 for gardening and landscaping 2021

12 03/12/ 03/26/ 03/22/ 03/16/ Pots & trays 2021 2021 2021 2021 2021

Changes and errors excepted Changes and errors Living green Technology & requirements AT = advertisement section /TT = text section Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia Important

Issue Release Advertising deadline Special Topics / Extras Advertising Specials topics Advertising Fairs / Events Date AT TT deadline deadline

13 04/01/ 03/26/ 03/22/ 03/18/ 2021 2021 2021 2021 Extra edible plants #03 2021

Plant protection & -strengthening Tree care trade fair mega trends sustainability & bio 14 04/09/ 04/01/ 03/26/ 03/19/ of trade association #04 preview Christmasworld, Ambiente 2021 2021 2021 2021 2021 preview Int. Consumer Goods Show of certified arborists + variety gallery #04: hydrangeas Grünberg International 15 04/16/ 04/12/ 04/06/ Consumer Goods Show 2021 2021 2021 2021 Frankfurt 16 04/09/ 04/23/ 04/19/ 04/13/ EuroFlora, Genoa, IT 2021 2021 2021 2021 Climate & control 2021

17 04/16/ 04/16/ 04/30/ 04/26/ 04/20/ Fertilizers & irrigation #02 2021 2021 2021 2021 2021 2021 8 18 05/07/ 05/03/ 04/27/ Extra edible plants #04 04/23/ 2021 2021 2021 2021 preview Fruit Logistica 2021 Trade fair journal spoga+gafa 2021 19 05/14/ 05/07/ 05/03/ preview Interzoo 2021 04/16/ Stone+tec, Nuremberg 2021 2021 2021 2021 #05 + variety gallery #05: 2021 Fruit Logistica, Berlin bulb flowers, vegetables 20 05/21/ 05/17/ 05/10/ bauma CTT Russia 2021 2021 2021 2021 *GaLaBauSpezial Krasnogorsk, RUS

21 05/14/ 05/28/ 05/21/ 05/17/ Preview Green Tech spoga+gafa, Cologne 2021 2021 2021 2021 2021 Extra edible plants #05 22 06/04/ 05/28/ 05/21/ 05/21/ 05/21/ Interzoo review Fruit Logistica 2021 #03 2021 , Nuremberg 2021 2021 2021 2021 preview Flower Trials 23 05/28/ 06/11/ 06/07/ 05/31/ Trade fair journal demopark 2021 2021 2021 2021 2021 2021

Issue Release Advertising deadline Special Topics / Extras Advertising Specials topics Advertising Fairs / Events Date AT TT deadline deadline spoga+gafa highlights I Green Tech, Amsterdam, NL 24 preview Tendence 2021 05/28/ 06/18/ 06/14/ 06/08/ + variety gallery #06: Flower Trials 2021 2021 2021 2021 #06 2021 woody plants / from demopark ornamental- to fruit trees 25 06/25/ 06/21/ 06/15/ Extra edible plants #06 06/11/ soiles & substrates 2021 2021 2021 2021 2021 potting machines 26 06/18/ 06/18/ 07/02/ 06/28/ 06/22/ Review demopark tendence, Frankfurt 2021 2021 2021 2021 2021 #04 2021

27 07/09/ 07/05/ 06/29/ 06/25/ 06/11/ 2021 2021 2021 2021 Beneficials 2021 #02 2021 Plants purchase & logistics spoga+gafa highlights II 28 07/16/ 07/12/ 07/06/ 07/02/ 06/25/ horti-regio 2021 2021 Preview HortiRegio 2021 #07 final report Tendence / Interzoo 2021 , Leipheim 2021 2021 + variety gallery #07: 9 spring blooms 29 07/23/ 07/19/ 07/13/ 07/09/ 2021 2021 2021 2021 Extra edible plants #07 2021

30 07/16/ 07/30/ 07/26/ 07/20/ Inscurances 2021 2021 2021 2021 2021

31 07/23/ 07/23/ 08/06/ 08/02/ 07/27/ Preview Preview Langesö Oldenburger Variety 2021 2021 2021 2021 Oldenburger Vielfalt 2021 #05 2021

32 08/13/ 08/09/ 08/03/ Machinery, equipment for 07/30/ Christmas tree fair 2021 2021 2021 2021 gardening and landscaping 2021 Langesö POS-concepts / sales promotion advent- / Christmas assortment 33 08/06/ 07/30/ 08/20/ 08/16/ 08/10/ Preview Florum preview ProGarten&Tier / Gardiente Plantarium 2021 2021 2021 2021 2021 #08 + variety gallery #08: 2021 pelargonium / bed & balcony / impatiens / mandevilla

Issue Release Advertising deadline Special Topics / Extras Advertising Specials topics Advertising Fairs / Events Date AT TT deadline deadline

34 08/27/ 08/23/ 08/17/ Extra edible plants #08 08/13/ Interaspa 2021 2021 2021 2021 preview Interaspa 2021 Trade fair for garden culture 35 09/03/ 08/30/ 08/24/ Preliminary report Eslohe 08/20/ Gardiente, Hofheim / Wallau 2021 2021 2021 2021 #06 final report Langesö 2021 Florum 36 09/10/ 09/06/ 08/31/ Platformers' Days, Karlsruhe 2021 2021 2021 2021 Int. Weihnachtsbaumbörse,

37 09/17/ 09/13/ 09/07/ Extra edible plants #09 09/03/ GLEE 2021 2021 2021 2021 preview Bioagrar 2021 , Birmingham, GB Workwear, garden tools Glasshouse- / Trade fair journal 38 09/24/ 09/17/ 09/13/ 09/10/ 09/03/ Flormart, 2021 2021 energy technology 2021 #09 Flora Holland Trade Fair 2021 Verona, IT 2021 2021 technology & demand + variety gallery #09: autumn blooms / azerca / violas 10 39 10/01/ 09/27/ 09/21/ 09/17/ NUFAM, Karlsruhe Final report Eslohe 2021 2021 2021 2021 #07 2021 Fruit Attraction, Madrid, ES

40 10/08/ 10/04/ 09/28/ Software / 09/24/ 2021 2021 2021 2021 digital technologies 2021

41 10/15/ 10/11/ 10/05/ 10/01/ 09/17/ BioAgrar 2021 2021 2021 2021 Extra edible plants #10 2021 #03 2021 , Offenburg Planters in- & outdoor winter fairs I 42 10/22/ 10/18/ 10/12/ 10/08/ final report Gardiente 10/01/ 2021 2021 2021 2021 Preview IFTF 2021 #10 + variety gallery #10: cyclamens / 2021 chrysanthemums / helleborus / comparison of varieties of Fleuroselect campaign 43 10/29/ 10/25/ 10/19/ 10/15/ 10/15/ 2021 2021 2021 2021 Preview Agritechnica 2021 #08 2021

Issue Release Advertising deadline Special Topics / Extras Advertising Specials topics Advertising Fairs / Events Date AT TT deadline deadline International Floriculture 44 11/05/ 10/29/ 10/25/ 10/22/ Trade Fair IFTF 2021 2021 2021 2021 LED / light 2021 Vijfhuizen, NL Flora Holland Trade Fair, NL

45 11/12/ 11/08/ 11/02/ Extra edible plants #11 10/29/ Agritechnica 2021 2021 2021 2021 Preview expoSE 2021 , Hanover Sales facilities / shop fittings, 46 10/29/ 11/19/ 11/12/ 11/08/ winter fairs II expoSE, Karlsruhe 2021 2021 2021 2021 #11 + variety gallery #11: orchids / 2021 green- & potted plants Cleaning- & winter 47 11/26/ 11/22/ 11/15/ 11/12/ technology for gardening 2021 2021 2021 2021 2021 and landscaping 48 12/03/ 11/29/ 11/23/ 2021 2021 2021 2021 11 49 12/10/ 12/06/ 11/30/ 11/26/ 2021 2021 2021 2021 Extra edible plants #12 2021 Herbs / vegetables / seeds Novelty-Guide 2022 Trade fair journal 50 12/17/ 12/13/ 12/07/ 11/26/ #12 Christmasworld 2022 2021 2021 2021 2021 2021 + variety gallery #12: cut flowers / potted bulb flowers e.g. hyacinths, daffodils 51 12/10/ 12/24/ 12/20/ 12/14/ Christmas wishes 2021 2021 2021 2021 2021

12 Rates+Formats Find out more about our wide variety of ad possibilities. Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia Important

Format number of col, width x height basic price b/w (EUR) price 4-coloured (EUR) The table shows Advertising rates AS TS mm AS TS AS TS format examples and format prices. ad formats 1/1 page 6 col, 5 col, 282 x 400 8,184.00 12,840.00 8,793.00 14,058.00 AS = advertisement TASPO-1 1/2 page 6 col, 5 col, 282 x 197 4,030.62 6,323.70 4,639.62 7,541.70 section TS = text section 3/5 page – 3 col, 168 x 400 - 7,704.00 - 8,922.00

1/3 page 2 col, – 92 x 400 2,728.00 - 3,337.00 -

6 col, 5 col, 282 x 132 2,700.72 4,237.20 3,309.72 5,455.20

1/4 page 6 col, 5 col, 282 x 97 1,984.62 3,113.70 2,593.62 4,331.70

3 col, – 140 x 197 2,015.31 - 2,624.31 - – 3 col, 168 x 197 - 3,794.22 - 5,012.22 13 1/8 page 6 col, 5 col, 282 x 48 982.08 1,540.80 1,591.08 2,758.80

3 col, – 140 x 97 992.31 - 1,601.31 -

– 3 col, 168 x 97 - 1,868.22 - 3,086.22 Millimeter price: DIN-Formats 1 column EUR 3.41 1/1 page 4 col, – 186 x 272 3,710.08 - 4,319.08 - Minimum size of classified ad: – 4 col, 225 x 272 - 6,984.96 - 8,202.96 20 mm high/1 column 1/2 page 4 col, – 186 x 136 1,855.04 - 2,464.04 - Ads, text afterwards: 1 column EUR 5.35 – 4 col, 225 x 136 - 3,492.48 - 4,710.48

Minimum size: 1/4 page 2 col, – 92 x 136 927.52 - 1,536.52 - 1/8 page = 291 display mm (only 54 mm width/ 2 col, 111 x 136 - - - 2,866.32

All prices are plus VAT. are All prices 1 column = factor 1.2) Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia Important

Advertising rates ad formats TASPO-2 The tables show format examples and format prices. AS = advertisement section /TS = text section Advertising rates: b/w in advertisement section

Format Price EUR View in print Format Price EUR View in print Newspaper advertisement Text section (width x height) B/w, AS space (width x height) B/w, AS space format section AS TS 6 columns, 5 columns, 1/1 page 1/4 page coloumn width: 282 x 400 mm 8,184.00 140 x 197 mm 2,015.31 300 x 440 mm coloumn width: vertical vertical 1 col. = 45 mm (width x height) 1 col. = 54 mm 2 col. = 92 mm 2 col. = 111 mm 3 col. = 140 mm print space 3 col. = 168 mm 4 col. = 186 mm 1/4 page 282 x 400 mm 4 col. = 225 mm horizontal 282 x 97 mm 1,984.62 5 col. = 235 mm 5 col. = 282 mm 6 col. = 282 mm

1/2 page 1/8 page 140 x 400 mm 4,092.00 14 vertical vertical 140 x 97 mm 992.31

1/2 page 1/8 page horizontal 282 x 197 mm 4,030.62 horizontal 282 x 48 mm 982.08 TASPO

release details: 1/3 page DIN vertical 92 x 400 mm 2,728.00 vertical 1.) 186 x 272 mm 3,710.08 weekly, 1.) 3.) 51 issues a year

2.) 186 x 136 mm 1,855.04 release dates/booking deadline: 1/3 page DIN 2.) horizontal 282 x 132 mm 2,700.72 horizontal see topis & dates 3.) 92 x 136 mm 927.52 Preferred placement: see page 15

Millimeter price: 1 column EUR 3.41 Ads, text afterwards: 1 column EUR 5.35 Minimum size of classified ads:20 mm high/1 column Minimum size: 1/8 page = 291 display mm (only 54 mm width/1 column = factor 1.2) All prices are plus VAT. are All prices Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia Important

Advertising rates 1 Colour surcharges 6 Discounts surcharges & (normal colour according to EURO scale) For decline within 12 months (insertion year). Per colour EUR 406.00 All technical costs will be discounted! discounts 4-coloured in total EUR 1,218.00 Quantity table Frequency table Special colour on request 500 mm – 3 % 3 x 3 % 1,000 mm – 5 % 6 x 5 % 2 Format surcharges 2,000 mm – 10 % 12 x 10 % Ad across spine EUR 1,090.00 5,000 mm – 15 % 24 x 15 % 8,000 mm – 20 % 36 x 17 % 3 Ads on position & opportunities 12,000 mm – 25 % 50 x 20 % (only direct orders without discount, without trimming) 72 x 25 % Job seeker per mm (1 column, 45 mm wide) EUR 3.41 7 Supplied inserts 15 Classified ads per mm (1 column, 45 mm wide) EUR 3.41 (no discount possible, including pro-rates shipping fees) Additional colour in classified ads (per colour) EUR 203.00 Inserts are loosely inserted. Maximum dimension: W 210 mm x H 297 mm Combination ad, TASPO + www.gruenejobs.de + 10 % on print price Maximum quantity for partial inserts: 1,000 units Code fee, incl. tender postage EUR 12.60 up to 25 g EUR 300.00 / 1,000 units up to 50 g EUR 345.00 / 1,000 units 4 Source directory (minium 3 lines) up to 75 g EUR 410.00 / 1,000 units Technology & requirements Living green up to 100 g EUR 475.00 / 1,000 units Per printline (font size 7/8 p) EUR 7.74 Partial inserts up to 25 g EUR 350.00 / 1,000 units Additional colour per colour EUR 60.00 Rates for other insert weights available on request.

5 Bound inserts 8 Expanded postcards, samples ect. Bound inserts are not possible. (no discount possible) on request All prices are plus VAT. are All prices Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia Important

Corner field display Island ad Memo stick Advertising rates on page 3 on the market side on Title page Format: W 54 x H 100 mm Format: W 112 x H 90 mm Format: W 76 x H 76 mm preferred placements Price b/w: EUR 1,155.00 Price b/w: EUR 1,500.00 Price on request

Head advertisement

Format: W 54 x H 50 mm Price b/w: EUR 765.00

Footer "getting close“ Island Display, Tip-on-Cards, Page Crop Protection Tips Response Cards

Format: W 282 x H 50 mm Format: W 112 x H 90 mm Format: W 148 x H 105 mm Price b/w: EUR 2,460.00 Price b/w: EUR 1,500.00 Price on request

Corner field display on title page

Format: W 54 x H 100 mm, Price b/w: EUR 1,275.00

Further information: additional colors total EUR 585.00 All prices are plus VAT. are All prices Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia Important

Advertising rates Format number of width x height basic price s/w (EUR) price 4-coloured (EUR) The table shows columns mm AS TS AS TS format examples and ad formats format prices. 1/1 Page 6 col 282 x 400 9,168.00 12,840.00 9,777.00 14,058.00 TASPO AS = advertisement 2/3 Page 4 col 186 x 400 6,112.00 8,560.00 6,721.00 9,778.00 section Specials-1 TS = text section 1/2 Page 6 col 282 x 197 4,515.24 6,323.70 5,124.24 7,541.70

3 col 140 x 400 4,584.00 6,420.00 5,193.00 7,638.00

1/3 Page 2 col 92 x 400 3,056.00 4,280.00 3,665.00 5,498.00

6 col 282 x 132 3,025.44 4,237.20 3,634.44 5,455.20 17 1/4 Page 6 col 282 x 97 2,223.24 3,113.70 2,832.24 4,331.70

3 col 140 x 197 2,257.62 3,161.85 2,866.62 4,379.85

1/6 Page 1 col 45 x 400 1,528.00 2,140.00 2,137.00 3,358.00

1/8 Page 6 col 282 x 48 1,100.16 1,540.80 1,709.16 2,758.80 Millimeter price: 1 column EUR 3.82 3 col 140 x 97 1,111.62 1,556.85 1,720.62 2,774.85

Minimum size DIN Formats of classified ads: 20 mm high/1 column 1/1 Page 4 col 186 x 272 4,156.16 5,820.80 4,765.16 7,038.80 Ads, text afterwards: 1 column EUR 5.35 1/2 Page 4 col 186 x 136 2,078.08 2,910.40 2,687.08 4,128.40

Minimum size: 1/4 Page 2 col 92 x 136 1,039.04 - 1,648.04 -

All prices are plus VAT. are All prices 1/8 page = 291 display mm Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia Important

Advertising rates ad formats TASPO Specials-2

Format Price EUR View in print Format Price EUR View in print newspaper print space Spaltenzahl (width x height) b/w, AS space (width x height) b/w, AS space format (width x height) 6 columns

Coloumn width: 1/1 page 1/4 page vertical 282 x 400 mm 9,168.00 vertical 140 x 197 mm 2,257.62 1 col. = 45 mm 2 col. = 92 mm 300 x 440 mm 282 x 400 mm 3 col. = 140 mm (width x height) 4 col. = 186 mm 1/4 page 5 col. = 235 mm horizontal 282 x 97 mm 2,223.24 6 col. = 282 mm

TASPO TASPO 1/2 page 1/8 page 140 x 400 mm 4,584.00 GartenMarkt MesseJournal 18 vertical vertical 140 x 97 mm 1,111.62

11 issues 2 issues in the year in the year 1/2 page 1/8 page horizontal 282 x 197 mm 4,515.24 horizontal 282 x 48 mm 1,100.16 release dates/booking deadline: see dates & programme 1/3 page DIN Preferred placement: on request vertical 92 x 400 mm 3,056.00 vertical 1.) 186 x 272 mm 4,156.16 1.) 3.)

2.) 186 x 136 mm 2,078.08 1/3 page DIN 2.) AS = advertisement section/TS = text section horizontal 282 x 132 mm 3,025.44 horizontal 3.) 92 x 136 mm 1,039.04 The tables show format examples and format prices. Advertising rates: b/w in advertisement section

Millimeter price: 1 column EUR 3.82 Ads, text afterwards: 1 column EUR 5.35 Minimum size of classified ads:20 mm high/1 column Minimum size: 1/8 page = 291 display mm All prices are plus VAT. are All prices Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia Important

Advertising rates 1 Colour surcharges 4 Discounts Surcharges & (normal colour according to EURO scale) If purchased within 12 months (insertion year). All technical costs will be discounted! discounts Per colour EUR 406.00 4-coloured in total EUR 1,218.00 Quantity table Frequency table TASPO Specials 500 mm – 3 % 3 x 3 % 2 Format surcharges 1.000 mm – 5 % 6 x 5 % Ads across spine (type space: 596 mm): EUR 1,080.00 2.000 mm – 10 % 12 x 10 % 5.000 mm – 15 % 24 x 15 % 3 Bound inserts 8.000 mm – 20 % 36 x 17 % 12.000 mm – 25 % 50 x 20 % Bound inserts are not possible. 72 x 25 %

5 Expanded postcards, samples ect. 19 (no discount possible) on request All prices are plus VAT. are All prices Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia Important

Advertising rates TASPO special inserts

issue Release Advertising Theme in TASPO SPEZial Format price 4-coloured Date deadline TASPO Projekte ADvertisement (width x height) (EUR)

1 02/12/ 01/08/ Eurofleurs 1/1 page 2021 2021 2021 (company profile) vertical 186 x 272 mm 2,400.00

2 02/19/ 01/10/ Made in Germany – 1/2 page 2021 2021 2021 top news 2021 vertical 186 x 136 mm 1,650.00

3 03/26/ 02/05/ Sustainability – 1/2 page 2021 2021 2021 natural gardening horizontal 92 x 272 mm 1,650.00 20 4 04/23/ 02/26/ Pelargoniums and their Format price 4-coloured 2021 2021 2021 companions Advertorial (width x height) (EUR)

5 05/07/ 03/05/ Roses and their 2021 2021 2021 companions 2/1 page 186 x 272 mm 2,950.00

6 05/28/ 03/26/ TASPO Projekte: 2021 2021 2021 Building of greenhouses 4/1 page 186 x 272 mm 3,950.00

7 06/04/ 04/09/ Bee friendly 2021 2021 2021 plants & products

8 08/27/ 06/25/ Market ideas for 2021 2021 2021 autumn crops Andreas von der Beeck Chief Editor Extra Products 9 10/29/ 08/27/ TASPO Projekte: Please get in contact with me, 2021 2021 2021 Building of greenhouses Tel. +49 (0)2582 2119914 I would be happy to advise you. Mobile +49 (0)172 1580742 10 11/12/ 09/17/ Future horticulture [email protected] 2021 2021 2021 All prices are plus VAT. are All prices Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia Important

Advertising rates TASPO advertorials

Price on request Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia Important

Green Jobs – the big job market for the horticulture industry

Print & Online - book a combo and profit! With this combined advertisement, your job offer reaches more than 50,000 contacts*

*Source: IVW & google Analytics quarter 4/2020 IVW & google Analytics quarter *Source: and only 10% more! Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia Important

Nielsen Circulation analysis by federal states copies % Edition and area Circulation control Schleswig-Holstein 1 490 6.0 geographical Hamburg 1 225 2.8 Circulation 9,251 Bremen 1 109 1.3 distribution Actually distributed Lower Saxony 1 1.248 15.4 edition (circulation) * 8,946 From abroad 279 North Rhine-Westphalia 2 1.883 23.2 analysis paid circulation * 8,332 From abroad 271 Hesse 3a 528 6.5 Subscribed copies * 7,310 From abroad - Rhineland-Palatinate 3a 429 5.3 Other sale * 1,022 Saarland 3a 133 1.6 Baden-Wurttemberg 3b 963 11.9 Retail sale - Bavaria 4 991 12.2 Free Copies 614 Berlin 5 162 2.0 Remainder, archive 305 Brandenburg 6 206 2.5 and voucher copies Mecklenburg-Western Pomerania 6 122 1.5 Units per issue, yearly average (1st July 2019 to 30th, June 2020)/*including e paper Saxony-Anhalt 6 168 2.1 23 Thuringia 7 179 2.2 Geographical distribution analysis Saxony 7 285 3.5 Share of actually broadened circulation (circulation inland 8.667 copies, 100%/circulation abroad 279 copies) Economic Area % Copies by Postal code copies % Inland 97.0 8,667 0 428 5.3 foreign countries 3.0 279 1 352 4.3 Actually distributed edition (circulation) 100.0 8,946 2 1.347 16.6 3 909 11.2 According to Nielsen areas (NG) 4 1.369 16.9 5 884 10.9 Nielsen area 1 Nielsen area 2 Nielsen area 3a Nielsen area 3b 1,888 copies 1.947 copies 996 copies 1.029 copies 6 670 8.2 23,2 % 24.0 % 12.3 % 12.7 % 7 861 10.6 Nielsen area 4 Nielsen area 5 Nielsen area 6 Nielsen area 7 8 612 7.5 1,048 copies 373 copies 396 copies 445 copies 9 690 8.5 12.9 % 4.6 % 4.9 % 5.4 % (circulation inland 8.667 copies, 100%/circulation abroad 279 copies) Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia Important

Crossmedia deals Trade journals

24 Crossmedia Take advantage of the synergy effects of crossmedia advertising. Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia Important

Crossmedia deals Digital Newsletter

Combined discounts

Extend your advertising campaign to our other trade media with attractive combined discounts! Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia Important

Trade journals – Your strong advertising partners

www.gundv.de www.deutschebaumschule.de www.friedhofskultur.de g&v, gestalten UND verkaufen Deutsche Baumschule Friedhofskultur Total circulation: 6,705* copies Total circulation: 2,207* copies Total circulation: 2,606* copies

The ideas magazine for As the first and oldest specialist The only trade journal for florists and retail gardeners newspaper, the Deutsche the entire cemetery industry. with current trends, practical Baumschule has been reporting The publisher is the calculation examples and on the entire tree nursery for Association of German ideas for the presentation of over 50 years. Cemetery Administrators goods and assortment design. (VFD). 26

www.gaertnerboerse.de www.baumzeitung.de www.taspogartendesign.de Gb Gärtnerbörse TASPO BaumZeitung TASPO GARTEN-DESIGN Total circulation: 2,146* copies Total circulation: 4,183* copies Total circulation: 3,183* copies

The magazine for The trade journal for everyone The practice magazine for the ornamental plants is the who deals with trees professionally landscaping professional. In the only German trade journal, or privately. The topics are among center: machines, materials, plants which reports exclusively others practical information on and successful implementations. on topics from tree care work as well as current Experts show their project solutions the ornamental plant. information from the tree research using concrete practical examples. and legal issues. *Source (TVA): Copy per issue, Ø July 2019 - June 2020 Ø July 2019 per issue, Copy (TVA): *Source Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia Important

Supplements Technical info Terms & conditions

27 Important For the perfect implementation of your campaign, please note our technical requirements for your supplements! Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia Important

Important information 1 Supplements with 4 Supplements with double gate fold defective processing, for your supplements will be enclosed e.g. donkey corners and exclusively by hand. folds are only enclosed manually. For the perfect implementation of your campaign, please note our technical requirements for your supplements!

2 Supplements 5 For stapled supplements, with z-fold the max. weight of the insert are only enclosed object should not be exceeded. manually. We are happy to inform you. 28

3 Are supplements not 6 Postcard attachment flush glued/stapled, by machine: first or they will be enclosed last page of the sheet exclusively by hand. manually: possible in the entire object

Price on request

Surcharge for manual supplements: EUR 47.50/1,000 units plus VAT. Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia Important

Technical information 2 Printing documentation 4 Inserts 8 Terms &

Terms & conditions Print-ready, digital templates by Email Minimum quantity for partial inserts: 1,000 copies conditions at [email protected]. Proper processing of your inserts can only be guaranteed if your Only print-ready PDF files. shipment is accompanied by a shipment receipt (with quantity For print advertising and issue)! Orders for inserts are binding for the publisher only Colour profil for ads in TASPO/ after submission of a sample of the insert and its approval. Inserts TASPO Specials that, through their format or presentation, give the reader the GartenMarkt/MesseJournal/Dossier: impression of being part of the magazine or journal or that contain CMYK FOGRA 47, colour application max. 300 %, third-party advertisements will not be accepted. resolution min. 300 dpi.

Colour profil for ads in TASPO Spezial 5 Mailing address for all inserts 1 Printing/ and our other journals: technology CMYK FOGRA 39, colour application max. 320 %, You will receive the mailing address with the order confirmation. resolution min. 300 dpi. 29 Newsprint, 6 Delivery web offset The publisher assumes no liability for text and order errors arising from orders placed The sender is responsible for the timely delivery (advertising by phone as well as formatting and colour deadline) of the data. The publisher assumes no responsibility errors that arise due to transmission. if the Release of the advertisement is not possible due to failure to comply with the requirements or other reasons.

Digital templates by Email at [email protected]. 7 Consulting 3 Fonts For all technical questions, please contact the Must be fundamentally embedded, included media office on +49 531 38004-38/-26, or by Email at or converted into curves. [email protected].

Haymarket Media GmbH, P.O. Box 8364, 38133 Braunschweig, Germany