Amgueddfa Cymru – National Museum Wales

Operational Plan 2013/2014

Amgueddfa Cymru: a world-class museum of learning Contents

1.0 Introduction 2

2.0 Our Purpose and Priorities 6

3.0 Core Commitments 10

4.0 Strategic Initiatives to be delivered during 2013/14 13

5.0 Evaluation 30

Appendices

A Remit Letter

B Research Programme

C Learning Programme

D Exhibitions Programme

E Financial Issues

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1.0 Introduction

1.1 The general context

Amgueddfa Cymru – National Museum Wales (Amgueddfa Cymru) is an independent chartered body and a registered charity, which receives its principal funding through grant-in-aid (GIA) from the Welsh Government as a Welsh Government Sponsored Body (WGSB).

This plan, agreed between Amgueddfa Cymru and the Welsh Government, sets out our main work during the financial year April 2013 to March 2014. It has a dual purpose in providing:

• us with a clear summary of our work-plan for the coming year, and a framework that will allow us to measure success in matching our Vision objectives

• the Welsh Government with a summary of our activities and milestones during 2013/14, showing how these will contribute to the Government’s own objectives in the year ahead.

1.2 The planning context

In 2005/6 we consulted widely on our Vision of creating a ‘world-class museum of learning’. Our underlying, long-term strategic commitments are outlined in the Vision Statement, published as a separate document and on our website, which describes the future direction of our work and aspirations for development over the next decade and beyond. In late 2013/14, we will begin the process of re-Visioning for the future, building on the achievements of the past decade and looking forward to a creative and challenging work programme over the next 10 years.

The Vision Map (top-level shown in Figure 1), our corporate plan, outlines ten key objectives for the organization over the next three years, which are specifically targeted at enabling us to achieve our Vision. These key objectives map onto the Welsh Government’s strategies and objectives (Table 1), describe our aspirations and our future commitments and provide a strong framework for our activities. Progress on each key objective is achieved through a number of strategic initiatives.

This Operational Plan is underpinned by a suite of detailed departmental objective plans, similarly structured around the ten key Vision Map objectives, which identify the detail of the strategic initiatives for year 1 of the current version of the Vision Map.

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Figure 1 Amgueddfa Cymru’s Vision Map 2013/14-2015/16

1.3 The financial context

The challenges facing the UK economy have not eased in the past year and, in several areas, have worsened. Public purse strings have been, and are still being, tightened. The current financial climate poses unprecedented challenges for every public sector organization in Wales, and Amgueddfa Cymru is no exception. The impact of the public sector budget deficits will have a significant effect on our operations for the next few years.

Despite these financial challenges, we continue to demonstrate the many ways in which we make a positive contribution to Wales and to the lives of the people of Wales. This Operational Plan for 2013/14 does reflect choices between competing forms of delivery, many of which have positive roles to play in Wales. We will continue to manage our financial affairs prudently during 2013/14 and will plan to continue to meet the challenges of years ahead so that front-line delivery is maintained and the Vision is delivered.

Our revenue grant has been cut by 4.3% over the three years to 2013/14, a cut of over 10% in real terms. Our capital maintenance grant was decreased by £325k (35%) in 2011/12 and continues at this reduced level over the same period. Similarly, there has been a considerable reduction in the specimen acquisition grant of 50% per annum over the same period, to £538k per annum.

We need in excess of £300,000 each financial year to fund incremental progression for eligible staff. Grant-in-aid will therefore continue to be eroded in real terms in future years if it remains static in cash terms.

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We have made significant progress in the past three years, making budgetary savings of over £1.3m through Voluntary Redundancy Schemes and non-replacement of posts to date. We have taken other measures by investing in schemes to reduce our energy costs, and continue to explore other efficiency savings. We are also seeking to increase other income streams, for example fundraising. Retaining other in-year savings and efficiencies as they have arisen, facilitated by increased year-end carry over limits, has provided some flexibility with which to deal with the cuts to grant-in-aid.

However, as a result of reduced income and increasing costs, we must find £2.5m in savings and additional income over the next three years.

As staff costs account for 80% of our budget, with a further 10% spent on energy and business rates, we have very limited flexibility in the way our money is spent, and the structure of the organization has to be reviewed in order to meet the deficit. The deficit will be funded by a combination of cumulative salary cost savings, increases in income and reserves.

We will implement a Change Programme from April 2013, involving a refocus of our resources in line with our strategic priorities to strengthen certain areas of our work and make savings. The Change Programme is designed to achieve cumulative salary savings of £2.25m over three years. The staff consultation on the Change Programme proposals ends in April 2013. As a result, there will be inevitable uncertainties associated with staffing and resources during 2013/14, and while it is felt that this Operational Plan is deliverable, the situation will be monitored and elements of the plan adjusted in-year, as necessary.

Income from non-GIA sources is projected to increase by a cumulative £0.25m over three years, based on increased income from fundraising and research and introducing charging for facilitated visits in 2013/14.

We have invested considerable time, effort and expertise in developing our commercial activities over the last few years, increasing profits for our trading activities to approximately £0.4m per annum. However this turnover is exposed during difficult economic conditions. During 2012/13 we have tried to alleviate this as far as possible through our marketing activities, which have focused on highlighting free admission, to maintain strong visitor numbers.

The measures described above enable us to minimise the impact of the revenue GIA cuts and make allowance for our contribution to new developments such as the redevelopment of St Fagans. However we will continue to make the case for the maintenance of existing budgets in order to avoid service cuts in the future. The budget reductions have had a serious impact on our estate maintenance work. We have reviewed, and will continue to review, our maintenance programme in order to provide a schedule that will maintain both safe access to our sites and investment in our ICT infrastructure.

The cuts to the specimen acquisition grant will hamper the ability to add to the collections and maintain the level of collections research. They will also severely hamper our ability to lever in funds on the back of the specimen acquisition grant, something we have been particularly successful at over the last few years. Nevertheless, we will continue to seek out potential sources of public funding.

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Given the continuing economic uncertainty in the UK in general, there is a real possibility that our GIA will suffer further reductions in the future. The cost reductions outlined here are designed to address known reductions in funding from the Welsh Government. Further savings may need to be made in the future. It is essential that we match our expenditure more closely to the available resources in the short term, and in the medium term build a more resilient organization that is flexible and more able to withstand future financial cuts. This will provide greater stability for our staff in future years.

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2.0 Our Purpose and Priorities

2.1 Our purpose

The charitable object of Amgueddfa Cymru, as stated in our Charter (revised 2006), is the advancement of the education of the public

(i) primarily, by the comprehensive representation of science, art, industry, history and culture of, or relevant to, Wales and (ii) generally, by the collection, recording, preservation, elucidation and presentation of objects and things and associated knowledge, whether connected or not with Wales, which are calculated to further the enhancement of understanding and the promotion of research.

2.2 Our priorities

As already noted in section 1.0, our long-term strategic commitments are outlined in both the Vision Statement and the three-year Vision Map.

We share a broad common vision with our sponsoring body, the Welsh Government, and this plan is guided by the annual Remit Letter from the Minister for Housing, Regeneration & Heritage (Appendix A) and is structured around the ten Key Objectives in our three-year Vision Map.

The Welsh Government’s strategic agenda

The Welsh Government’s strategic agenda for 2011 onwards is embodied in the document Programme for Government, an outcomes-focused document that seeks to ensure that ‘creating the Wales of the future is something that involves all of us’.

Our work has clear synergies with the Welsh Government’s wider strategic agenda, contributing to the following areas of Programme for Government:

• The Culture and Heritage of Wales • Growth and Sustainable Jobs • Education • Public Services in Wales • Equality • Tackling Poverty • Environment & Sustainability.

The provision of open and accessible services for the citizens of, and visitors to, Wales underpins the delivery of our Vision. We also make an important contribution to the delivery of the following specific commitments in Programme for Government:

• Further develop St Fagans as a significant cultural attraction and visitor gateway to Wales • Maintain free admission to Amgueddfa Cymru – National Museum Wales in order to maximise (its) impact; and • Develop the potential of digital media to promote culture through the People’s Collection Wales website and other online initiatives.

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In addition, we are committed to promoting and contributing to the delivery of the Welsh Government’s Museums Strategy for Wales 2010-2015 (see also section 4.6.1), which is a key document in setting out the strategic direction for the museum sector in Wales over the next four years. Our objectives contribute to the delivery of a wide range of Welsh Government strategies, as shown in Table 1 below.

Table 1. Mapping the Vision priority areas, Vision Map objectives and Welsh Government Strategies they support Delivered through Vision Map objectives Supporting Welsh Government Strategies Vision Priority 1: Creating living museums ... where the collections tell their stories more clearly, and visitors experience life in the past and present and explore a variety of possible futures. We will develop our family of world-class national Programme for Government: Growth and museums to inspire learning and connect people sustainable jobs; Education; Environment with the past, present and future. and sustainability; The culture and We will communicate collections and collective heritage of Wales; Living Wales memories through relevant, meaningful and programme; Climate Change Strategy; enriching storytelling. Cultural Tourism Strategy; Iaith Fyw, Iaith Byw. Vision Priority 2: Developing flourishing collections ... that are well used, sustained and growing. We will develop our family of world-class national Programme for Government: Growth and museums to inspire learning and connect people sustainable jobs; Education; Environment with the past, present and future. and Sustainability; The culture and We will deliver an international reputation. heritage of Wales; Living Wales We will engage with defined priority audiences. programme; Cultural Tourism Strategy; We will deliver contemporary and relevant, world- Iaith Fyw, Iaith Byw. class collections and research. Vision Priority 3: Finding paths to make sense of the world ... using a variety of media suitable for diverse learning styles, to create equality of access to the collections. We will engage with defined priority audiences. Programme for Government: Growth and We will communicate collections and collective sustainable jobs; Public services in Wales; memories through relevant, meaningful and Education; Equality; Tackling poverty; enriching storytelling. Environment and Sustainability; The We will implement virtual and new media solutions. culture and heritage of Wales; Anti- poverty action plan; Digital Wales Strategy; Living Wales programme; Child Poverty Strategy. Vision Priority 4: Learning through sharing ... our plans with visitors and jointly developing the ways in which we work, to provide meaningful access to the collections for the diversity of peoples who have made Wales their home. We will engage with defined priority audiences. Programme for Government: Public We will deliver contemporary and relevant, world- services in Wales; Education; Equality; class collections and research. The culture and heritage of Wales; We will communicate collections and collective Cultural Tourism Strategy; Child Poverty memories through relevant, meaningful and Strategy; Iaith Fyw, Iaith Byw. enriching storytelling. We will expand our community, strategic and 7

Delivered through Vision Map objectives Supporting Welsh Government Strategies financial partnerships. Vision Priority 5: Communicating ... so that Amgueddfa Cymru – National Museum Wales becomes known worldwide as a centre of learning and international quality. We will deliver an international reputation. Programme for Government: Growth and We will communicate collections and collective sustainable jobs; Public services in Wales; memories through relevant, meaningful and Education; The culture and heritage of enriching storytelling. Wales; Iaith Fyw, Iaith Byw. We will deliver contemporary and relevant, world- class collections and research. We will expand our community, strategic and financial partnerships. We will implement virtual and new media solutions We will advocate for public, political and financial sustainability. Vision Priority 6: Growing though learning ... by embedding and celebrating learning skills at the very heart of all our work We will promote, maintain and develop talent, Programme for Government: Growth and professional skills and core competencies in our sustainable jobs; Public services in Wales; staff. The culture and heritage of Wales; We will expand our community, strategic and Iaith Fyw, Iaith Byw. financial partnerships. Vision Priority 7: Building our resources ... so that we have a strong and solid base, from which we will be able to deliver our Vision for the next decade and beyond. We will advocate for public, political and financial Programme for Government: Growth and sustainability. sustainable jobs; The culture and heritage We will ensure a strategic and commercial of Wales; One Wales: One Planet; approach to the development and allocation of Climate Change Strategy; Cultural resources. Tourism Strategy.

Notes to accompany table 1 – the key areas in which Amgueddfa Cymru is contributing to the Programme for Government.

Growth and sustainable jobs – investment in jobs; supporting tourism; creating apprenticeship opportunities; working sustainably. Public services in Wales – new media initiatives; collaborative partnerships. Education – inspiring learning; supporting early years experiences. Equality – advancing equality of opportunity. Tackling poverty – tackling participation poverty. Environment and sustainability – living within environmental limits; research underpinning healthy ecosystems and sustainable places. The culture and heritage of Wales – specifically by developing St Fagans and maintaining free admission; broadly by maximising participation and widening access; targeting low-income families; promoting the Welsh Language.

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In addition to our core work as laid out in our Charter, and legal and accreditation obligations (see Section 3.0), the Welsh Government’s priority areas for Amgueddfa Cymru as stated in the Remit Letter (Appendix A) for the coming year are:

To enable and promote access to the Museum’s collections and services throughout Wales by all members of society, paying particular attention to the needs of disadvantaged communities and minority groups.

To deliver the capital projects, and programmes of activities, that have been identified as priorities within the Museum’s Vision for the future, and to identify additional funding streams for their delivery.

To deliver an expanded programme of partnership activities, including with the other WGSBs in the Minister’s Portfolio, in order to make the Museum’s collections more widely accessible throughout Wales and to contribute to the delivery of a more joined-up heritage and culture service.

To develop the national, UK and international profile of the Museum’s collections and research activities.

To enhance and manage the Museum’s collections, estates and resources effectively.

The activities that will deliver objectives in these areas over the coming twelve months are highlighted in section 4.0 Strategic Initiatives 2013/14. These are flagged among our full range of activities with an asterisk (*) as being Remit Letter Objectives.

Approach to delivery As requested within the Remit Letter, we will report progress against the delivery milestones on a quarterly basis. In addition, we will monitor and evaluate our performance using a range of quantitative and qualitative measures set out in the EvAluAtE toolkit, which is summarised in Section 5.0 of this plan. We will use this to measure the success of our work against all our Vision objectives, and to drive our ongoing improvement and development as a ‘learning organization’.

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3.0 Core Commitments

Our work as Wales’s national museums body involves a number of core delivery commitments. This section outlines those things that we must do year on year in order to meet our statutory, legal, charter, accreditation and governance obligations.

An asterisk (*) indicates objectives and tasks specifically required in the Remit Letter (Appendix A).

During 2013/14, we will continue to:

• ensure that we are governed according to the Royal Charter and the Nolan principles *

• in line with our Charter, ensure that we undertake public engagement and consultation

• develop and care for the national collections, held in trust for the people of Wales, in line with international collections management and storage standards and operate within a legal and ethical framework for collection development (acquisition and disposal policies) *

• be a centre for research excellence and provide expertise and a Welsh perspective on all collection areas to organizations and individuals throughout Wales, the UK and internationally

• provide the fullest possible access, both actual and digital, to the collections and the knowledge associated with them *

• care for loans from other museums and organizations to the highest standards

• open the seven national museums to the public without charging for entry *

• retain our status as an accredited museum

• ensure the security of the collections

• loan the national collections to venues throughout Wales, the UK and internationally

• be represented on major committees and panels

• maintain a diverse and representative workforce

• support staff development through training, continuing professional development and succession planning

• implement the Child & Vulnerable Adult Safeguarding (formerly Child Protection) Strategy and procedures

• encourage volunteers through a comprehensive volunteer programme

• support, maintain and manage ICT infrastructure and services to deliver secure, efficient and effective systems that offer value for money

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• ensure that all of our sites are welcoming, well maintained, clean and safe environments for all visitors, staff and stakeholders

• maintain listed buildings entrusted to our care in accordance with statutory requirements

• work sustainably, in accordance with Section 79 of the Government of Wales Act 2006; we are committed to Sustainable Development, ensuring not only that our sites and plans are sustainable but also that we provide education for sustainable development through interpretation of the collections *

• ensure equality in all that we do, in accordance with Section 77 of the Government of Wales Act 2006, and the public sector equality duty included in the Equality Act 2010

• promote the Welsh language in the way we do business and through our learning programmes, as set out in section 78 of the Government of Wales Act 2006, and the Welsh Language Act 1993 *

• provide advice to coroners and administrators of Treasure Cases in Wales in line with the Treasure Act

• operate the Portable Antiquities Scheme in Wales *

• maintain the National Waterfront Museum in accordance with the terms of the rolling, 25- year legal agreement with the City & County of Swansea, as defined in the Operational Agreement of 6 October 2005

• work in partnership, supporting the duty that the Welsh Government has under sections 73, 74 and 75 of the Government of Wales Act 2006, to promote the interests of Local Government, the Voluntary Sector and Business sector *

• deliver our own Child Poverty Strategy in line with The Children and Families (Wales) Measure 2010 *

• ensure that we meet Freedom of Information, Data Protection, Environmental Information Regulations and Health & Safety legislation

• ensure compliance to statutory obligations in relation to Information Retention Management, Information Security and Intellectual Property Rights

• manage all construction projects to ensure compliance with all statutory and regulatory requirements

• ensure that both corporate and operational plans are in place to meet both the Welsh Government’s requirements as laid out in the Remit Letter and our own strategy objectives and that these are monitored and evaluated

• ensure public accountability i.e. regularity and propriety through compliance with our finance and procurement regulations, internal controls and liaison with internal audit

• ensure payments are made to staff and suppliers and that prompt payment targets are achieved in line with statutory duties 11

• produce our (and our trading subsidiary’s) statutory report and accounts

• ensure compliance with taxation law and completion of tax returns i.e. VAT and PAYE

• complete all other statutory returns i.e. Charity Commission

• take appropriate steps to ensure the long-term sustainability of the Museum Pension Scheme. *

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4.0 Strategic Initiatives to be delivered during 2013/2014

An asterisk (*) indicates objectives specified within the Remit Letter (Appendix A).

The People of Wales

4.1 We will develop our world-class museum spaces to inspire learning and connect people with the past, present and future.

4.1.1 Continue the physical redevelopment of St Fagans. * JW-D

Milestones:

• Undertake physical redevelopment at St Fagans in line with the project plan and strategies.

• Procure ICT enabling works, services for temporary accommodation, works for the overflow car park, works for the conversion of the pottery into a cafe and CHP feasibility study by June 2013.

• Discharge planning conditions as required and obtain buildings regulations approvals. Manage the project through RIBA stages F/G -L.

• Tender the works and appoint a principal contractor in autumn 2013.

• Establish control mechanisms to ensure optimal use of funding by April 2013.

• Continue to raise funds in support of the St Fagans redevelopment as a top priority against a revised St Fagans fundraising strategy, continue to develop plans for income generation at the site and continue to raise awareness of redevelopment (internally and externally) through a dedicated communications plan, produced by April 2013.

• Develop and produce a new site leaflet and map in Welsh and English, by September 2013, to communicate the changes to the site as a consequence of the redevelopment.

4.1.2 Continue concept development of a National Museum of Natural History at National Museum Cardiff. * JW-D

Milestones: Develop the Terms of Reference for the Concept Development Project for approval by the Project Commissioning Group and commence delivery of agreed actions by September 2013.

4.1.3 Complete the Masterplan document for the ground floor of National Museum Cardiff and relocate components of the display of Archaeology & Numismatics collections to St Fagans. JW-D

Milestones:

• Work on the framework of the Masterplan document for National Museum Cardiff so that it shows the strategic way forward, by March 2014. • Continue to undertake necessary risk assessments and develop a strategy for the relocation of the collections required for display at St Fagans, and interim solutions, by September 2013.

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• Prepare a project plan, by December 2013, for the conversion of the gallery Origins back to a temporary exhibitions space, and start work by February 2014.

4.1.4 Draw up project plans for the redevelopment of the National Roman Legion Museum including a funding strategy and incorporating strategic partnerships. * MR

Milestones: Draft planning documents in preparation for a Round 1 HLF bid, completing primary draft by March 2014.

4.1.5 Develop plans for the Mill and Ty Pen Pownd at the National Wool Museum. MR

Milestones: Submit application to a potential funder in July 2013 with a view to developing this objective by March 2014, subject to a successful funding bid.

4.1.6 Rebuild the Vulcan Hotel and Taffs Well Police station at St Fagans. MR

Milestones: Obtain planning approval to relocate the Vulcan Hotel by September 2013. Complete the ground works for the Vulcan Hotel by December 2013 and the Taffs Well Police Station by March 2014. Start construction of the Vulcan Hotel with interpretation date of 1915 by March 2014.

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4.2 We will deliver an international reputation

4.2.1 Develop a comprehensive International Strategy through collaboration with the Welsh Government and other partners defining clear timescales and frameworks for engagement. * DA

Milestones: Develop and publish our International Strategy by June 2013 and start to implement by September 2013. Develop an International Press & PR plan to support the implementation of the International Strategy by September 2013.

4.2.2 Promote our lead role in collections and research activity on the world stage in the sciences, art and history. * JW-D

Milestones: Engage in wide-ranging activities to promote our key role including, for example:

• Present papers at international conferences including Catania (Sicily, June 2013) and the European Union of Geosciences meeting (Vienna, April 2013). • Prepare for the hosting of the international meeting of the Society for the Preservation of Natural History Collections (Cardiff, June 2014), having outline plans in place by December 2013, and the Mineral Exploration, Resource and Mining Geology meeting with the Geological Society of London, the Australian Institution of Mining and Metallurgy and Cardiff University (October 2013). • Continue to work with Artes Mundi towards Artes Mundi VI in 2014-5, building on the success of the internationally acclaimed Artes Mundi V. • Develop publication plans and a funding bid, by December 2013, for the completed, internationally significant excavation of Palaeolithic Caves in Pembrokeshire, which includes reassessment of climate change. • Respond and assist Luxembourgian Government in its wish to develop a National Slate Museum, as required. • Attend meetings of the European Exhibition Network (EEN) to develop potential future partnerships with other EEN museums abroad. See Appendix B for a summary of all research activity.

4.2.3 Deliver a new US art tour in conjunction with the American Federation of Arts (AFA) * MR

Milestone: Finalise contract and deliver catalogue text by March 2014 and continue preparation of exhibition Rolling Hills, opening in Palm Beach in January 2015 and continuing to three other venues.

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Representing Wales

4.3 We will engage with defined priority audiences (families, tourists and young people)

4.3.1 Begin delivering the Activity Plan for the St Fagans redevelopment project, working participatively with target audiences and partners. * JW-D

Milestones:

• Continue working with the nine participatory forums established in 2011 to develop plans and exhibits and deliver cultural capital for all social groups. • Appoint a volunteer co-ordinator by December 2013. • Devise programmes for young people, including a ‘craft and creativity’ residency scheme by September 2013, and a monthly events day for young people by July 2013.

4.3.2 Progress the Paul Hamlyn Foundation ‘Our Museum’ project by working with partners in the third sector to develop volunteer opportunities matched to the needs of audiences. JW-D

Milestones: Work collaboratively with five community partner organizations to establish a framework for a sustainable model of volunteering for St Fagans through the Paul Hamlyn Foundation-funded ‘Our Museum’ project, hosting bi-monthly meetings during 2013/14. Ensure funder reports are completed and submitted on time.

4.3.3 Explore the potential use of booking system for other functions. JL/NW

Milestones: Develop the potential and use of the electronic booking system, by May 2013, to enable charging for value-added schools programmes booked to take place from September 2013 and other income generating programmes/events. Ensure that the booking system is able to deliver fee waiver to schools with high Free School Meal (FSM) eligibility and/or Communities First status, and that it also provides the data to benchmark the impact of charging for value-added bookings.

4.3.4 Develop the focus on working with Communities First clusters targeting our defined priority audiences, especially those living in poverty. * ALL

Milestones: Ensure that a wide range of activities are provided including:

• Support the development of the CAER community partnership by offering the Celtic Village as a training venue. • Appoint a Council for British Archaeology Bursary Community Archaeology Training Placement by May 2013. • Carry out a feasibility study to create community-led biodiversity studies by December 2013. • Support partnership with Head4Arts community opera based on the excavation by the Archaeology & Numismatics Department and Cardiff University of the early medieval llys at Llangors crannog (within Communities First area Merthyr Tydfil) by March 2014. • At Big Pit, develop and trial a new language play resource for families, in collaboration with Torfaen Language and Play and Bookstart Coordinators. • through the National Slate Museum, develop the Cofeb project in the Dyffryn Nantlle Communities First area in conjunction with a range of local stakeholders, including schools

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and social housing providers, having plans in place by March 2014 to deliver the display from July 2014.

See Appendix C for more details of initiatives in Communities First areas/partnerships.

4.3.5 Continue to deliver against the Audience Development Action Plans (ADAPs) for each museum and review and revise plans. * MR

Milestone: Create new ADAPs for priority audiences based on the findings from the 2012/3 Visitor Profile Study, by September 2013.

4.3.6 Review organization-wide learning strategy, via consultation, to increase engagement with priority audiences particularly engaging with disadvantaged communities. JL

Milestones: Publish and promote the strategy, following consultation, by March 2014.

4.3.7 Implement our Child Poverty Strategy. * JL/DA

Milestones:

• Review the impact of the first year of our Child Poverty Strategy, publishing a summary of key successes. • Prepare action plan for 2013/14 and publish the resource pack Transforming Children’s Futures by April 2013. • Host a seminar, drawing expertise from across the nations of the UK, to ascertain best practice guidance in relation to museums and child poverty by May 2013.

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4.4 We will deliver contemporary and relevant world-class collections and research.

4.4.1 Review and revise our collections strategies confirming priorities for future collecting. JW-D

Milestone: Complete by March 2014, engaging with a range of stakeholders.

4.4.2 Review the Research Strategy. JW-D

Milestone: Undertake review by March 2014, preparing a first draft report for the Board of Trustees by May 2014.

See Appendix B for details of the research programme.

4.4.3 Complete the review of systems and responsibilities for collections management including developing a strategic plan for conservation and undertaking an evaluation and review of storage in line with the major redevelopment projects. JW-D

Milestones: Implement the Change Programme in collections services to complete the review and start work on a strategic plan for conservation by March 2014.

4.4.4 Further develop online access to collections and research databases in particular to broaden their scope. JW-D

Milestones: The longer-term development of collection databases online will be dependent on the outcome of the Digital Strategy (see 4.8.1) but milestones for this year include:

• Begin implementing the New Media Strategy for the redevelopment at St Fagans by June 2013. • Complete the consortium-led JISC-funded digitisation project of our GB type fossil specimens leading to an open, freely accessible web database by March 2014. • Start the work to extend the Art Collections Online database (currently a list of all paintings and sculptures) to include all art collections, by December 2013. • Prepare collections databases for public access in the redevelopment at St Fagans with a focus on the sound, film, photographic and document archives, by March 2014.

4.4.5 Explore the potential of the People’s Collection Wales website and community participation for engagement and collecting. * NW/JL

Milestones:

• Deliver the activities defined within the People’s Collection Wales Business Plan 2013/14 agreed through the Federated Partnership, including the technical refresh. • Give presentations and hold discussions within Amgueddfa Cymru, and with partners, on the potential ways of using the People’s Collection Wales website in relation to community participation for engagement and collecting, by September 2013. • With the National Library of Wales and the Royal Commission on Ancient & Historical Monuments of Wales, develop an Audience Development Action Plan (ADAP) for People’s Collection Wales including community participation for 2014-2017, by December 2013.

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4.4.6 Develop strategic partnerships, investigating the potential for Memoranda of Understanding (MoU) with relevant research/collecting organizations including the National Botanic Garden. * JW-D

Milestones:

• Complete a MoU or Consortium Agreement between partners with a potential interest in the Brymbo Fossil Forest site, including Brymbo Heritage Group and Brymbo Developments Ltd, including dialogue with CCW, North East Wales RIGS Group, Wrexham County Borough Council and Wrexham Museum Services by December 2013. • Explore a MoU with Natural Resources Wales, the new single environmental body for Wales, by March 2014. • Pursue agreements with the National Museum of Japanese History, Yale Center for British Art, Three Gorges Museum, Chongqing and Ffotogallery/University of Wales Newport on future projects, by March 2014.

4.4.7 Build on Independent Research Organisation (IRO) status to increase research capacity and form links to other HE institutions, submitting funding bids to AHRC and NERC and other bids for external funding in partnership with HEIs. JW-D

Milestones to include: Underpin our IRO status by preparing a range of proposals and applications for collaborative research projects in which we are the lead organization, with the support of the new Research Projects Officer by December 2013. Appoint Head of Research by March 2014.

See Appendix B for the range of research initiatives.

4.4.8 Contribute to the delivery of the Welsh Government’s plan A Living Wales – the Natural Environment Framework.

Milestones to include: Continue to explore the existing provision and potential for taxonomic training and delivery in Wales in collaboration with the Wales Biodiversity Partnership.

4.4.9 Lead the work of History Wales Public Engagement group to develop collaborative initiatives and strategic partnership working across the sector. * DA

Milestones:

• Chair and provide the secretariat for the group supporting three-four meetings during 2013/2014.

• Research how people are achieving an understanding of history, to provide evidence for future work.

• Advocate to funders the importance of documentary and oral history at a local level and collaborate with broadcasters in Wales to build on the success of The Story of Wales.

4.4.10 Support Cadw in delivering the Historic Environment Strategy for Wales and contributing to the development of the Heritage Bill.

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Milestones: Ensure representation on the Historic Environment Group (HEG) and support for these initiatives as planned.

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4.5 We will communicate collections and collective memories through relevant, meaningful and enriching storytelling.

4.5.1 Write a new Exhibitions Strategy for the organization and as part of this develop potential for larger-scale and longer-term ‘blockbuster’ exhibitions from 2014 onwards, incorporating appropriate budget and business planning. JL

Milestone: Produce a draft strategy, by October 2013.

4.5.2 Undertake a research project and develop an exhibition to celebrate the tercentenary of Richard Wilson in 2013/14. JW-D

Milestones: Complete a catalogue essay on Wilson as a Welsh artist, and catalogue entries on our works by Wilson. Work on the logistics of delivering the exhibition, at Amgueddfa Cymru from July 2014 and Yale from February 2015. Plan the installation and supporting programme by December 2013. Raise funds to support the exhibition.

4.5.3 Develop proposals for displays during 2014 that provide a focus for reflection on the centenary of the start of WWI, with the potential to tour to other venues. JL

Milestones: Continue to develop this project, and help to support a pan-Wales approach to WW1 commemorative activities. Create digital stories for use in the National Portrait Gallery’s ‘National Memory, Local Story’ exhibition and also at our museums, to commemorate WWI through a Paul Hamlyn Foundation–funded inter-museum partner project.

4.5.4 Deliver a rolling programme of refreshment and temporary displays at all museums. JL

See Appendix D, Exhibitions Programme, for temporary displays.

4.5.5 Continue a programme of temporary exhibitions for rotating displays at the National Waterfront Museum, Big Pit, the National Wool Museum, the National Slate Museum and partnership venues. JL/MR

Milestones: Tour the exhibition Archaeopteryx to Welsh venues including Wrexham Museum in the period up to June 2013 and Pontypool Museum from July to September 2013. Produce an integrated exhibition, publication and events programme to celebrate of Big Pit’s 30th anniversary as a museum. Revise and edit the National Slate Museum’s exhibition Fab 40 for display at our other industrial museums.

4.5.6 Evaluate the success of the National Museum of Art so that it will inform thinking, in due course, on the future display of art following the ABL report (Oct 2008), which recommended the creation of both a National Gallery of Art and a National Museum of Natural Sciences on the Cathays Park site. JL/MR

Milestones: Complete a Post-Project Appraisal of the National Museum of Art by December 2013.

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Improving our performance

4.6 We will expand community, strategic and financial partnerships.

4.6.1 Support CyMAL as it takes forward the Welsh Government’s Museums Strategy for Wales * DA/MR

Milestones to include:

• Provide support to CyMAL in taking this forward, as a key member of the Strategy steering group and delivering on actions f in the separate document Museums Strategy – Amgueddfa Cymru Action Plan. • Work closely with the Federation of Art Galleries and Museums in Wales and support their development. • Play an active role in the steering group and delivery of the Federation’s project Review of Natural History Collections in Wales, hosting the project officer for this work.

4.6.2 Extend partnerships work and deliver the next phase of Sharing Treasures. * MR

Milestones to include:

• In partnership with the Federation of Art Galleries and Museums in Wales, deliver a Sharing Treasures-funded touring exhibition programme to disseminate findings of the CyMAL-funded research project Doliau. • Develop a display of the Mold Cape, and public engagements, in partnership with the British Museum and Wrexham Museum (July 2013). • Develop an application to the Art Fund to support the scoping study for a further phase of Celf Cymru Cyfan – ArtShare Wales by December 2013.

4.6.3 Develop a framework to facilitate the formal and informal use of the museums by BAME groups * JL/NW

Milestones: Continue to work with diverse community groups and representative organizations. Build on positive relationships with various organizations and societies through projects such as:

• consul with members of the African Partnership (multicultural) Steering group to ensure Black History month events at the National Waterfront Museum are fresh, meaningful and relevant for 2013. • develop a Refugee Week initiative at the National Roman Legion Museum. • producing a guide to family learning at National Museum Cardiff, in collaboration with Kitchener Road school, which has high proportion of speakers of other languages. • working with the established BAME participatory forum in the project to redevelop St Fagans.

4.6.4 Continue to develop our partnership relationship with Pembrokeshire Coast National Park Authority. * MR

Milestones to include:

• Implement a joint marketing plan by May 2013.

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• Explore potential, by April 2013, to collaborate with Oriel y Parc on joint initiatives in the run-up to the Urdd Eisteddfod in Boncath, Pembrokeshire. • Explore the potential for display of research undertaken by the Geology Department and partners on the source of the Stonehenge bluestones, by June 2013. • Develop a new partnership with Pembrokeshire Coast National Park Authority (PCNPA) to investigate the Mesolithic settlement of Pembrokeshire, undertaking exploratory discussions by July 2013. • Deliver exhibitions at Oriel y Parc exploring aspects of the ‘Art of Landscape’ in March and September 2013. Support the work of the PCNPA education staff and the artist in residence programme, as appropriate.

4.6.5 Support Snowdonia National Park Authority (SNPA) as they develop plans to create an interpretation centre at Yr Ysgwrn. * MR

Milestones:

• Attend and actively contribute to SNPA’s Project Management Technical Group meetings, on a regular basis. • Provide specialist input as needed into the recording and the conservation of the Black Chair. • Provide geological advice in relation to the content of the planned new visitor centre at Llyn Ogwen, in collaboration with SNPAuthority and the British Geological Survey.

4.6.6 Build our relationships with the local authorities and other cultural institutions of Wales’s major cities including Cardiff City Council, Wrexham County Borough Council and the City & County of Swansea to develop collaborative initiatives. * ALL

Milestones to include:

• Continue collaboration with Wrexham Museum on the Mold Cape exhibition, to be opened in August 2013. • Work in partnership with Yale College, Wrexham, Coleg Sir Gar, Swansea Metropolitan University and Cardiff Metropolitan University to deliver the National Wool Museum’s Annual Colleges Competition to design a blanket to commemorate the re-opening of Cardigan Castle in 2014. • Further develop our relationship with Wrexham County Borough Council in relation to the Brymbo Fossil Forest Site, as reported above. • Undertake collaborative initiatives as outlined in the Making History Action Plan as part of the redevelopment of St Fagans with Cardiff City Council. • Continue to support the current major refurbishment of the Glynn Vivian Art Gallery by providing advice, hosting their conservator, borrowing and displaying key paintings and objects to display at National Museum Cardiff and keep these on public display.

4.6.7 Work with Gwynedd County Council and other partners to support the bid for World Heritage Site status for the slate areas and the ongoing relationship with the slate heritage partnership. * MR

Milestones: Take part in and contribute to Gwynedd Council’s project management group, which leads the World Heritage Site bid. Submit baseline study to DCMS by September 2013. Work with, and facilitate, the Llechi Cymru/Slate Wales Partnership’s initiatives to promote the shared aspirations of the commercial and heritage slate sectors in Wales.

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4.6.8 Continue to contribute to the implementation of the management plan for the Blaenavon World Heritage Site and seek to deepen existing working arrangements with the other partners. In particular, deliver improvement work in collaboration with the Forgotten Landscapes Project. * MR

Milestones: As set out in the Management Plan for the Blaenafon World Heritage Site, complete the improvement works to the Coity Tip Trail being funded by the Forgotten Landscapes Partnership by December 2013.

4.6.9 Work with Visit Wales in delivering the Welsh Government’s Cultural Tourism Action plan ensuring that the redevelopment of St Fagans is included as flagship product. DA

Milestones: • Ensure Amgueddfa Cymru is represented at the Cultural Tourism Partnership group. • Support the cultural tourism plan through presentations at key cultural events and increase press coverage. • Incorporate St Fagans’ function as a ‘gateway’ to other heritage sites in the interpretation at St Fagans and link into the Welsh Government’s Cultural Tourism Strategy. • Retain an active interest within the European Route of Industrial Heritage on behalf of all three of our museums that are Anchor Points.

4.6.10 Continue to explore opportunities for collaboration and partnership with other public bodies to ensure that we deliver the best possible service to the people of Wales in the most effective and efficient way. * ALL

Milestones: Set up appropriate links and report regularly on progress to CyMAL and in particular:

• Hold two partnership meetings between Cadw and the National Roman Legion Museum and hold the Caerleon Committee Meeting in April 2013. • Establish a Memorandum of Understanding with Literature Wales. • Complete a Memorandum of Understanding with the Arts Council of Wales in respect of artist residencies; maintain involvement in the Visit Wales/Cadw/National Trust joint marketing initiative. • Via the Llanberis Partnership, Padarn Forum, Ysgwrn Technical Group and Slate Wales, maintain public sector liaison with Gwynedd Council, Conwy Council, SNPA, Welsh Government (Môn/Menai Project), the Arts Council of Wales, the National Eisteddfod, Tourism Partnership North Wales, NLW, CyMAL, Bangor University (History and Welsh Departments) and Cadw.

4.6.11 Engage actively with professional UK and international museum and cultural organizations, ensuring the interests of museums in Wales are represented. DA

Milestones: Sustain ongoing contacts with the national museums of Scotland, Northern Ireland and the Republic of Ireland. Actively participate in the work of the National Museums Directors Conference and the Museums Association, working towards bringing the Museums Association Conference to Wales in 2014.

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4.7 We will maintain and develop talent, professional skills and core competencies in our staff.

4.7.1 Reinforce our commitment to the development of apprenticeships and opportunities for skills development for the unemployed, through a range of partnership initiatives. * MR/NW

Milestones:

• Continue discussions with Welsh Slate Ltd in respect of apprenticeship opportunities at the National Slate Museum for ‘heritage slate’ production. • Establish St Fagans as a placement provider for traditional skills initiatives and sustainable building. • Continue the Heritage and Horticultural Skills Sharing (HHSS) programme. • Ensure that skill-sharing placements and apprenticeships are built into agreements with contractors employed for the redevelopment at St Fagans. • At Big Pit, implement the next stage of the Succession Plan by recruiting two mining engineering students and develop a plan for the replacement of the Electrical Engineer.

4.7.2 Continue incremental roll-out of competency based framework for Performance Development Reviews (PDRs), across the organisation. NW

Milestones: Continue phased roll-out by March 2014. In addition to the competency framework, at Big Pit develop and implement a new competency management system arising out of the work of the HSE’s Safe Manriding in Mines Committee.

4.7.3 Maintain Investors in People (IIP) accreditation at Big Pit, the National Waterfront Museum, the National Roman Legion Museum, St Fagans, the National Wool Museum and the National Slate Museum. NW/MR

Milestone: Continue to work with our advisors to ensure we maintain our accreditation at these sites.

4.7.4 Work towards obtaining Corporate IIP accreditation and, in line with this, develop plans to reinforce organizational commitment to the highest standards of leadership and management skills at all levels. DA/NW

Milestones: Develop a training and awareness programme by March 2014 to support and enhance coaching and mentoring skills for managers across the organization.

4.7.5 Implement the Change Programme, engaging with staff and consulting with them. * DA

Milestones: Complete implementation of the structural elements of the Change Programme by March 2014. Complete installation of the new HR system by April 2014.

4.7.6 Review and enhance systems for internal communication. DA

Milestones: Implement internal communication action plan, by April 2013.

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4.8 We will implement virtual and new media solutions.

4.8.1 Develop a new comprehensive Digital Strategy ensuring that it reflects Delivering a Digital Wales: The Welsh Government’s Outline Framework for Action (Dec 2010) and includes an options appraisal for the future development of Rhagor, the Museum’s online collections resource. JL

Milestones: Consult on the development of a Digital Strategy, using the St Fagans Digital Strategy as a test bed for the wider strategy. Deliver first draft in July 2013.

4.8.2 Lead delivery of the People’s Collection Wales initiative. * NW/JL

Milestones: Manage and lead the Federated Partnership for the People’s Collection Wales to ensure the delivery of the People’s Collection Wales Business plan 2013/14. This will include leading on marketing, learning, technology and project management strands of the programme. Continue to host the Programme Manager at the National Slate Museum.

4.8.3 Ensure the development of appropriate digital content in relation to the redevelopment of St Fagans. JL

Milestones: Deliver the programme for improving and developing digital content for use in St Fagans, as outlined in the St Fagans Digital Strategy.

4.8.4 Deliver Natural Images, the Esmee Fairbairn Foundation-funded historic photography digitization project. JW-D

Milestones:

• By March 2014, develop appropriate systems to support the public-facing delivery of the project database. • Deliver an ongoing programme of collection-based research and digitization to achieve 5,000 digitized images by March 2014. • Continue throughout 2013-14 to deliver research seminars on a quarterly basis in collaboration with University of Wales Newport.

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Financial success

4.9 We will advocate for public, political and financial sustainability.

4.9.1 Support Trustees in their advocacy work through regular briefings, appropriate literature and training. DA

Milestones: Continue to publish advocacy briefings to Trustees approximately every two months along with regular PR and communications messages.

4.9.2 Continue to develop and build on the valuable relationships with the Patrons and Friends of Amgueddfa Cymru. DA/MR

Milestones: Continue high-level stewardship to expand the Patrons membership through a programme of events and advocacy. Nurture the Friends of Amgueddfa Cymru Committee in their events and wider support work.

4.9.3 Arrange and host advocacy events to enable us to work and have dialogue with key influencers in Wales. DA

Milestones: Organize presence at the national events including the Urdd Eisteddfod in Pembrokeshire and the National Eisteddfod in Denbighshire and arrange regular advocacy events on key themes throughout the year.

4.9.4 Implement revised Advocacy Strategy for Amgueddfa Cymru. DA

Milestones: Continue to hold regular meetings of the internal advocacy forum to support the implementation of the Advocacy action plan arising from the revised strategy.

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4.10 We will ensure a strategic and commercial approach to the development and allocation of resources

4.10.1 Work with the Welsh Government to ensure funds are in place to enable us to achieve our Vision. * NW

Milestones: Develop budget plans, by April 2013, with horizons of 3 years and 10 years which, despite notified funding cuts and erosion in real terms, can produce a balanced budget while maintaining core delivery. Develop a Financial Strategy to sit alongside budget plans, by September 2013 and then updated annually by April each year.

4.10.2 Champion sustainability across Amgueddfa Cymru. * MR

Milestones to include:

• Retain Green Dragon Level 3 across all museums. • Ensure systems are put in place to record and report energy usage and carbon output as part of Sustainability Reporting. • Complete installation of the final phase of the Museum Printer Network, to reduce cost and the environmental impact of printing. Undertake Phase II of the upgrade of workstations to Windows 7/Microsoft Office 2010. • Develop a program of events at St Fagans that focuses on sustainability, including ‘Grow now, eat later’ and ‘Make do and Mend’.

4.10.3 Work with the Board of Trustees and the Development Board to maximise external funding for capital plans and in particular implement a fundraising strategy for the redevelopment of St Fagans. * DA

Milestones: Update the St Fagans fundraising strategy and incorporate into a new organization- wide Fundraising Strategy, completing the latter by September 2013. Make funding applications and requests for support. Meet funding targets. Continue to support the Development Board and hold four meetings per year.

4.10.4 Implement updated Enterprises Ltd Development Plan. * MR

Milestones: Report progress quarterly (May 2013, July 2013, Nov 2013) and update and review to the Enterprises Ltd Board in February 2014.

4.10.5 Investigate commercial product development opportunities. * ALL

Milestones to include:

• Profile visitors who are retail and catering purchasers from the 2012/13 Visitor Profile Study to inform Enterprises Ltd. • At the National Wool Museum, produce knitting yarns, in addition to woven products, to sell through our shops and online. • At St Fagans, continue the development of breeding livestock and meat marketing and develop the meat box scheme. • At the National Slate Museum, extend the range of site-produced slate goods.

4.10.6 Introduce charges for museum-facilitated activities. * JL 28

Milestones: Introduce a new range of charges for value-added facilitated formal learning, workshops and activities from September 2013, and introduce charges for collections enquiries and pilot charges for booked guided tours, facilitated access to collections and Higher Education and adult leisure learning by March 2014.

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5.0 Evaluation

Qualitative indicators

Key Objective Qualitative What achievement looks like Measures Frequency of Director indicators measurement responsible Good Shortcomings

We will develop How do we Maintenance of Loss of VAQAS External quality Annually MR our world-class compare against VAQUAS awards awards marques: JL museum spaces recognised to inspire external Maintenance of Failure to maintain Sandford learning and standards? Sandford Awards Sandford Awards Awards connect people Quality Badge for Failure to obtain VAQAS with the past, Learning Outside Quality Badge for present and the Classroom Learning Outside Quality Badge future. the Classroom for Learning Outside the Classroom

How satisfied are Positive feedback Negative issues Survey work Every 3 years MR our general about well-run, raised and critical Next 2015 visitors? welcoming comments Comments books museums Annually Report by site

An international How aware are our Excellent Poor awareness of Participation in Every 3 years, or DA reputation key stakeholders awareness of Amgueddfa Cymru Opinion Surveys more frequently of our reputation Amgueddfa Cymru objectives and and brand? objectives and activities Focus group activities measured type activity through survey/focus groups Key Objective Qualitative What achievement looks like Measures Frequency of Director indicators measurement responsible Good Shortcomings

What contribution Wide range of Poor international Periodic survey Annually DA does Amgueddfa international representation of staff of Cymru make to representation and attendance and international activity involvement events and conferences?

Are Amgueddfa Excellent Very few members Regular survey Every 3 years. DA, NW Cymru staff representation on of staff of staff members of relevant represented on internationally internationally internationally recognised recognised recognised professional professional bodies professional bodies? bodies

Contemporary Are appropriate Amgueddfa Cymru Amgueddfa Cymru Narrative Annually JW-D and relevant sector standards successfully loses accreditation updating on collections and adhered to and accredited as a as a museum in accreditation research standardised museum in line line with and Museums monitoring with Collections Collections Trust Association procedures taking Trust standards standards (PAS place? (PAS 197). Active 197). Collection Strategy Group involvement with sector leaders No contact with including the sector-wide Museums collections Association standards groups.

31

Key Objective Qualitative What achievement looks like Measures Frequency of Director indicators measurement responsible Good Shortcomings

Collection Strategy group.

Are all collections Collections Collections Narrative report Annually JW-D items databases meet databases not fit- on collections appropriately the needs of a for-purpose databases with accessioned? range of users public access

Is there a diversity Wide range of Narrow range of Narrative report Annually JW-D of opportunities users accessing users getting highlighting provided for the national limited access to range of people to engage collections across the national enquiries with the the range of collections across supported by collections? subject areas for the range of quantitative data variety of purposes subject areas on the number

of enquiries Annually JW-D Narrative report giving examples of the different ways in which stakeholders interact with the collections not on display

What is the Amgueddfa Cymru Few Amgueddfa Narrative report Annually JW-D professional staff editing range Cymru staff editing on staff 32

Key Objective Qualitative What achievement looks like Measures Frequency of Director indicators measurement responsible Good Shortcomings

standing of of journals and journals and books representation curatorial and books on national conservation Poor committees, staff? Good representation on working parties representation on national etc. wide range of committees and relevant national working parties. committees, working parties etc.

Is a wide-ranging Wide-ranging Narrowly focused Narrative report Quarterly (to the JW-D and relevant research research on the research Board). research programme, which programme with programme being is being published little publication [See quantitative undertaken? for a range of output. indicators re audiences publications]

Engage with Are we targeting Actual audience Profile skewed Survey work Every three years MR priority our priority profile and (next 2015) audiences audiences? representative of unrepresentative our target of our target audiences audiences

Communicate How are we Diverse audiences Generic learning GLOs Case Quarterly JL collections ensuring that the enjoying similar or outcomes (GLOs) Study work. through relevant right level of the same projects not met and enriching engagement is and events To include some taking place with (targeted at wide Only specific learning and all 33

Key Objective Qualitative What achievement looks like Measures Frequency of Director indicators measurement responsible Good Shortcomings storytelling. visitors, from new range) in equal learning styles exhibitions users through to measure catered for projects and one specialist from each audiences, which Generic learning site/department is not outcomes met per year compromised by Diverse learning the requirements styles catered for of the other?

How satisfied are Positive feedback Negative issues Surveys and Annually JL our formal about well-run raised and critical reports education educational comments visitors? programmes and welcoming museums

Partnerships Are our Positive feedback Poor feedback Narrative report Annually MR Partnership from partners from partners summarising Programme highlighting range giving criticism of work and initiatives of areas for Amgueddfa Cymru outcomes successful? celebration generated by the Partnership Programme

Are we successful Positive feedback Poor feedback Case Study Annually JW-D when we provide with positive with very few reports professional learning outcomes learning outcomes Narrative report 34

Key Objective Qualitative What achievement looks like Measures Frequency of Director indicators measurement responsible Good Shortcomings

training or advice for external users for external users to give flavour of to external range and bodies? importance

Maintaining and Does Amgueddfa IIP status IIP status not External quality All sites to NW developing talent, Cymru invest in achieved/ achieved/ marquee: obtain/maintain IIP professional its staff and their maintained withdrawn Investors in by 2015 then skills and development? People renewed regularly competencies

What are the Wide range of Very little Recognition of Annually NW achievements of activity and achievement staff’s wider Amgueddfa success reported contribution (via Cymru staff? recognised and HoDs) celebrated across the organization

Are Amgueddfa Good range of Generally poor Internal staff Every 3 years NW Cymru staff positive comments comments and survey content and feedback (next 2014) satisfied in their work?

What range of Evidence that No evidence of Report Every 3 years NW succession succession succession planning is in planning is in place planning in place (next 2014) place? across most

35

Key Objective Qualitative What achievement looks like Measures Frequency of Director indicators measurement responsible Good Shortcomings

departments.

New Media Is Amgueddfa Favourable review Negative Online surveys Annually JL Solutions Cymru providing comments comments accessible, relevant and timely information via the website, Rhagor and beyond?

Effective What is Good Poor Focus group Every 3 years or DA Advocacy Amgueddfa understanding of understanding of type activity (e.g. more frequently if Cymru’s role and strategic role and strategic Director General necessary reputation among focus of focus of hosted key partners? Amgueddfa Cymru Amgueddfa Cymru receptions for among key among key Culture Sector) partners partners IPSOS/MORI type surveys

Strategic and What resources Significant Few resources Scale of funding Annually NW Commercial have been resources identified identified for re- available for re- resources identified for for re-direction to direction to Vision direction to new redirection to Vision resources? resources? Vision priorities. Vision resources?

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Key Objective Qualitative What achievement looks like Measures Frequency of Director indicators measurement responsible Good Shortcomings

Are the customers Customers Customers Survey to be Linked to feedback MR of our shops and generally very disappointed by incorporated from survey work cafes satisfied satisfied with the the quality of the within wider with what is on quality of the offer offer visitor survey. offer? Enterprises Ltd to feed into preparation of questionnaire

Are we achieving Genuine decrease No decrease or Narrative report Annually MR our carbon- in carbon increase in carbon on areas where reduction emissions as a emissions as a progress being commitments? result of our result of our made supported activities activities by figure giving % reduction in carbon emissions

What external Maintainance of Loss of Green External Annually MR sustainability Green Dragon Dragon 3 Award Accreditation – marques have we Level 3. Achieving Green Dragon achieved? level 3 in SPA and Award Level 3 Level 5 in one area

How are we BREAM ‘Excellent’ Poor BREAM Part of Building In line with all new MR ensuring that all rating. rating. Regulations construction work new construction issued for new Zero Carbon 37

Key Objective Qualitative What achievement looks like Measures Frequency of Director indicators measurement responsible Good Shortcomings

work is fully standard. projects sustainable? At least 10% recyclable materials

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Quantitative indicators

For each of these quantitative indicators, achievement will be measured through the meeting of agreed targets.

Key Objective Quantitative Definition Annual target Reporting cycle Director Indicator 2013/14 responsible

We will develop Number of visits* Total number of visits to 1,600,000 Quarterly MR our world-class Amgueddfa Cymru museum spaces Director museums. This indicator includes the number of to inspire learning General’s Report (DGR) formal education visits. and connect people with the past, present and future

Number of return Number of visits made by Not applicable Surveys every 3 MR visits visitors who have visited years. previously (next 2015)

An international Total number of Total number of loans at Quarterly JW-D 477 reputation loans start of year and number of loans made during year

Number of Total number of venues to Quarterly JW-D venues to which which loans made at start of 310 loans made year and new venues to across the world* which loans made during year (DGR)

39

Key Objective Quantitative Definition Annual target Reporting cycle Director Indicator 2013/14 responsible

Total number of Total number of loans for Quarterly JW-D 35 loans for display display purposes

Total number of Total number of loans for 32 Quarterly JW-D loans for research purposes research

Percentage of Percentage of accredited Quarterly JW-D accredited museums in Wales that museums in have loans from Amgueddfa Cymru collections Wales that have 50% loans from Amgueddfa Cymru collections

Number of Number of collaborations Quarterly DA international between Amgueddfa Cymru collaborations and an international partner 100 (outside UK) (DGR)

Contemporary and % of collections Number of objects/lots Quarterly JW-D relevant computerised to documented to inventory 50.5% collections and inventory control standards expressed research standard as a percentage of the total number in the collection

40

Key Objective Quantitative Definition Annual target Reporting cycle Director Indicator 2013/14 responsible

(DGR)

Number of Number of research projects Quarterly JW-D research projects underway at the start of the year + number of new 228 (DGR) research projects started in year

Number of peer- The number of peer Annually JW-D reviewed articles/ reviewed articles, books and books/ scholarly catalogued Reported annually scholarly published by Amgueddfa – no target catalogues Cymru staff published Number of peer The number of peer reviews Annually JW-D reviews provided provided by Amgueddfa Reported annually by Amgueddfa Cymru staff – no target. Cymru staff

Engage with Number of visits Number of visits by priority Three yearly Three yearly MR priority audiences by priority audiences audiences

(DGR)

Number of Number of events targeted 700 Quarterly MR activities targeted at priority audiences at priority

41

Key Objective Quantitative Definition Annual target Reporting cycle Director Indicator 2013/14 responsible

audiences

(DGR)

Communicate Number of formal Number of visits to one of 220,000 Quarterly JL collections education visits* our museums, as part of the through relevant delivery of, or arranged to (DGR) complement and support the and enriching learning objectives of, a storytelling recognized formal curriculum, usually by teachers and students from schools, colleges or universities Number of Number of visits to one of 185,000 Quarterly JL ‘added-value’ our museums, where there learning visits * is an additional learning offer over and above the (DGR) core learning offer available at all museums to the general public i.e. visits to special programmed events open to all, or visits by specific and hard-to-reach audiences, usually by prior arrangement, for facilitated sessions Number of The number of participants 30,000 Quarterly JL participants in in learning opportunities off-site learning (based on our museums, collections or work), not at 42

Key Objective Quantitative Definition Annual target Reporting cycle Director Indicator 2013/14 responsible

activities * one of our museums but facilitated or organized by a (DGR) member of museum staff. Summation of actual counts of participants in off-site programmes Partnerships Number of active Number of partnership Annually MR partnership relationships at the start of projects the year plus the number of (strategic, partnership relationships 25 financial, built during the year community)

(DGR)

Maintaining and Percentage of Number of staff in receipt of 25% Quarterly NW developing talent, staff in receipt of training and development professional skills training and during the financial year and competencies development expressed as a percentage of the total number of staff (DGR)

Number of Number of opportunities 30 Quarterly NW volunteering made available to opportunities volunteers

(DGR)

New Media Number of The number of website visits 1,700,000 Quarterly JL calculated using AWStats, 43

Key Objective Quantitative Definition Annual target Reporting cycle Director Indicator 2013/14 responsible

Solutions website visits * together with analytical narrative on hits, downloads (DGR) and dwelltime

Effective Number of Number of attendees at Quarterly DA advocacy attendees at targeted advocacy events, targeted expressed in relation to the advocacy events number of invitees and the 1000 number of events, (DGR) supported by a narrative on the purpose of events

Number of Number of partnerships Annually DA partnerships arising directly from resulting from advocacy initiatives 6 advocacy initiatives

Strategic and Research income Research income generated Quarterly JW-D Commercial as a result of partnerships £170,000 resources (DGR)

Profit returned The net profit (having £425,326 Quarterly NW from Enterprises taking into account Ltd costs) raised through Enterprises Ltd within the (DGR) financial year

44

Key Objective Quantitative Definition Annual target Reporting cycle Director Indicator 2013/14 responsible

Funding Income raised through £1,500,000 Quarterly DA generated by fundraising within the Development financial year Department

(DGR)

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Corporate indicators

Overarching the Vision Map, there are a number of key corporate areas in which we will evaluate our work. These are Diversity, Health & Safety, Welsh Language Mainstreaming and Public Engagement & Consultation. The indicators for these are listed in the table below.

Key Corporate Corporate indicators Director Responsible Area

Diversity Narrative report on diversity NW

Health & Safety The number of RIDDOR reported accidents / incidents per annum. TARGET MR = less than 5

Welsh Language Levels of satisfaction with service among Welsh speakers and non-Welsh NW speakers reported on through narrative

Public Number of external people and the diversity of communities participating in JL Engagement & public engagement and consultation activities Consultation

Staff involvement in public engagement and consultation JL

Staff appropriately trained to deliver public engagement and consultation JL

Report on the publication and promotion of outcomes of engagement JL activities with internal and external stakeholders (based on annual action plan)

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Appendices

A Remit Letter

B Research Programme

C Learning Programme

D Exhibitions Programme

E Financial Issues Appendix A: Remit Letter

Appendix B: Research Programme

Research underpins all the functions and the credibility of a national museum. Many of the specialised fields covered by our staff have declined or are no longer well supported in universities (industrial archaeology, art, history, numismatics, taxonomic biology, taxonomic palaeontology, taxonomic mineralogy and ethnography for example). We therefore have a pivotal role to play in the understanding of the heritage, culture and natural environment of Wales and its place in the world, and supporting increasing public and popular interest in these areas.

A wide range of research activities will continue in 2013-14, supporting the themes of our acquisition and exhibition programmes as well as our other core activities. Several continue from last year, since many projects will be for two or three years. Only a selection of projects are presented here. Research activity is fostered and monitored by a Research Board, which aims to ensure that research is directed in support of our Vision and is as best resourced as it can possibly be within our constrained budgets.

Following our recognition as an Independent Research Organisation (i.e. equivalent to a university) by both the Arts & Humanities Research Council and the Natural Environment Research Council, research frameworks created for all our subject areas are being identified in those areas where future research can be most usefully concentrated in support of delivering the Vision.

Among our research projects that will be pursued during the year are:

Life: understanding our planet and environments

• Character and significance of low-grade metamorphism in Wales and related geotectonic settings worldwide (in collaboration with the University of Bristol and Universidad de Buenos Aires, Argentina). • Evolution and affinity of Peri-Gonwanan terranes in Anglesey and Llyn. Geochemical, petrological and isotopic study of Neoproterozoic and early Palaeozoic geology, including a revision of the British Geological Survey geological map of Anglesey (in partnership with the British Geological Survey, Dresden Natural History Museum, Germany and Cardiff University). • Taxonomic analysis of brachiopods, trilobites and bryozoans for the international ‘Treatise on Invertebrate Paleontology’ project and provision of data to be used in assessing faunal relationships in Peri-Gondwanan terranes (in collaboration with Trinity College, Dublin The Natural History Museum, Golestan University, Gorgan, Iran and Uppsala University, Sweden). • A re-appraisal of the geochemistry of Lower Palaeozoic volcanic rocks of Wales with a view to providing a modern interpretation of magmatic and mineralization events associated with closure of the Iapetus Ocean (joint with Cardiff University and the British Geological Survey) • Decorative stones of the British Isles. Initiation of a collaborative project with partners across the UK and Ireland, led by us and Oxford University Natural History Museum to research and provide definitive documentation for ornamental stone used in architectural and decorative art contexts. • A Leverhulme Foundation-funded project to provide an identification website to British slugs and to investigate the phylogenetic relationships of the British fauna to that of mainland Europe. • Systematics of Bivalvia and Polychaeta from a newly discovered hydrocarbon cold seep on the Rockall plateau. In conjunction with Marine Science Scotland and University of Copenhagen. • Systematics of chemosynthetic Bivalvia, mostly descriptions and morphology of the Thyasiroidea. Partners include Aviero University Portugal, Louisiana State University, Universite Pierre at Marie Curie Paris, Institute of Marine Research Norway. • Taxonomy and ecology of diatom floras of the British Isles with special reference to the ecology of Welsh rivers. Includes a continuation of the European funded project on the amelioration of the acidification of the River Wye and the inception of a project to create a website for the identification of British diatoms.

• The taxonomy and systematics of rare and endangered Welsh plants, and of complex genera within the British flora, notably here the Gentians. Currently includes partnerships with Bristol University, National Botanic Garden for Wales, Botanical Society of the British Isles. • Participation in British Overseas Territory biodiversity programmes on the fauna and flora of the Falkland Islands: checklists and taxonomy of the lichens; checklists and taxonomy of mosses; taxonomy and biogeography of the marine polychaetes. Supported by the Shackleton Foundation, Falkland Island Trust and partnered by the Wales Environment Hub, Bangor. • Contributions to the taxonomy and phylogeny of Dance Flies (Empididae) and in particular their role in understanding the biogeography of post Gondwanaland continental spreading in the southern hemisphere. Partnership with the Museum d’Histoire naturelle de Paris. • Taxonomy and systematics of plant sap sucking insects: handbook to the British Auchenorrhyncha and a monograph of the soft scale insects of the Palaearctic and oriental regions. • Taxonomy and molecular phylogeny of marine bivalved molluscs, a review of the superfamily Tellinoidea. • Participation in the £290,225 grant-aided Taxonomy and diversity of Norwegian Plychaeta project (2013-2016) led by Norwegian colleagues which will be based primarily on material collected during the MAREANO seabed mapping programme (http:/www.mareano.no/englilsh), in which Amgueddfa Cymru staff have participated. • Studies on the biology and ecology of the invasive signal crayfish in Welsh ponds. Different aspects of this involve collaborations with The Natural History Museum, Bristol Museum & Art Gallery, and a PhD studentship at Cardiff University.

Origins: making sense of the present by putting people in touch with their past.

• Palaeolithic settlement of Wales: publication of excavations undertaken at Cathole Cave, Gower. • Palaeolithic settlement of Wales: preparation of a research design for the post-excavation analysis of data collected during excavations at Hoyle’s Mouth and Little Hoyle Caves, Pembrokeshire. • Mesolithic Wales: continuation of the post-excavation research programme of the early Mesolithic settlement and later Prehistoric round house at Burry Holms, Gower. • Late Bronze Age settlement at Llanmaes, Vale of Glamorgan: post-excavation research programme • ‘Technology at the Transition’: research on Iron Age and Roman metalwork and glass, exploring then relationship between the changing technologies and arts of peoples in transition. • Supporting partner in the ‘Atlantic Europe in the Metal Ages: questions of shared language’ major AHRC-funded research project (2013-16) led by Prof. John Koch (Centre for Advanced Welsh and Celtic Studies). A forum for international and inter-disciplinary research (with Amgueddfa Cymru), and the presentation of new thinking and research on archaeology, linguistics and genetics. • Research on Bronze and Iron Age hoarding and votive practice in Wales: Burton, Langstone, Portable Antiquities Scheme/Treasure articles • Post-excavation research on the Roman town at Caerwent, Monmouthshire: report on the forum- basilica (with Cardiff University); Bulmore civil settlement and Coed Cemetery, Caerleon. • Research on early medieval/Viking Age settlements and culture in Wales: Llangorse Crannog, Powys and Llanbedrgoch, Isle of Anglesey. (Llangorse report to be jointly submitted with Cardiff University in 2013 for publication with Oxbow Books.) • ‘Free Reins and Guiding Hands: Chariot fittings from Western and Central Britain’. An AHRC-funded PhD studentship in partnership with the University of Leicester. • Origin and significance of the rhyolitic and doleritic bluestone component from Stonehenge using petrography and whole and mineral geochemistry (in collaboration with the University College London, Open University and Aberystwyth University). • The petrology of Neolithic lithic implements from Wales – a research and access project to provide modern interpretations to support artefact provenancing studies. First stage of the project will provide web-based information for non-geological researchers.

• Cataloguing and publishing a hoard of medieval coins from Abergavenny, Monmouthshire, acquired through the Treasure Act.

Belonging: representing people’s memories, cultural experiences and what it means to live in 21st- century Wales.

• Studying the representation of communities, including under-represented ones, through co-curated displays and projects; the role of contemporary collecting in this process; researching the outcomes. • Research into the historical background of Taffs Well Police Station and law and order in Wales. • Extend mid and north-east Wales metal mine site surveys to west & south Wales, improving understanding of this industry and establishing typology of features. Cadw-funded publication (joint authorship with Dyfed Archaeological Trust and Royal Commission on the Ancient & Historical Monuments of Wales). • Reclaiming History from the Sea - Royal Commission on the Ancient & Historical Monuments of Wales publication. Three essays: Shipbuilding, From Sail to Steam and HMS Hamadryad. • 'I hope to have a good passage' - the letter book of Captain Daniel Jenkins, 1902-11, an edition of the daily letter book of a Cardiff tramp steamer master held in the industry collections. • Dating and cataloguing 19th-century Welsh costume dolls held in public collections around the UK and at St Fagans. This work will meet the public demand for authoritative information based on thorough empirical research. • A collaborative PhD studentship with University of Wales Newport on the history of photography in Wales, also exploring the creation of Amgueddfa Cymru's photographic collections within the wider context of the development of the medium. • A series of research seminars to be held on a quarterly basis throughout 2013/14, in collaboration with University of Wales Newport, reflecting on photography and the museum, placing Amgueddfa Cymru at the centre of a developing network of colleagues with research interests in this area.

Creativity: celebrating the creativity of art and artist, inventor and invention and the ideas that have inspired our world.

• Research on the work of J.D. Innes in preparation for the exhibition Delectable Mountains: Rediscovering James Dickson Innes (1887-1914), including his early watercolours, landscape painting in Wales and France and his working relationships with Augustus John and other artists. • A gold cup of 1662 and its context: presented to Welshpool parish church by Thomas Davies, agent of the East India Company in West Africa and plantation owner on Barbados. • A publication on Welsh ceramics in Amgueddfa Cymru’s collection, including aspects of social history, manufacturing methods and factory organization, to coincide with the bicentenary of Welsh porcelain as well as the reinterpretation of the Welsh Ceramics Gallery. • Research and Reveal: a collaborative research project involving the research and redisplay of paintings from Amgueddfa Cymru’s collection of nineteenth-century French art by six postgraduate students from the University of Bristol, funded by a bursary of £5,000 from the Association of Art Historians. • Continuing research into the materials and techniques of Richard Wilson, his contemporaries and followers, leading up to a landmark exhibition celebrating the artist’s tercentenary in 2014. • Cutting-edge X-ray analysis of Amgueddfa Cymru’s collection of Welsh porcelain in partnership with Cranfield University’s Centre for Archaeological and Forensic Analysis, to improve attribution and dating of objects within the collection and understand their significance in the context of contemporary scientific innovation. • The formation of the 56 Group Wales, with in-depth research into the group’s archives, in preparation for a display in Gallery 13. • The art and archives of Graham Sutherland: placing them in the broader context of twentieth-century art and considering the possibilities of interpretation through archival collections.

Futures: engaging with and debating issues that will shape tomorrow’s world.

• Fossil plants, their taxonomy, evolution and role in the interpretation of climate change past and present. Currently through an International Geological Correlation Project investigating eastern and western European Carboniferous floras.

Museum Practice

• The preservation of biomolecules in fluid-preserved collections. • Pesticide residues in natural history collections.

Appendix C: Learning Programme

1. Develop our world-class museum spaces to inspire learning and connect people with the past, present and future

Continue to work with curatorial colleagues to develop exhibition ideas and content.

Work with curatorial colleagues to evaluate the Insight gallery, and implement changes.

Provide input into the development of new learning spaces at St Fagans as part of the redevelopment.

Co-ordinate the logistical work involved in moving workshops and schools spaces around St Fagans on a temporary basis due to redevelopment work, with admin staff.

Test ideas for the use of new St Fagans learning spaces with the adult and informal learning participatory forum.

3. Engage with defined priority audiences

Families:

We will design and deliver a varied programme of family learning activities across our museums particularly during weekends and school holidays.

We will publish resources that enable families to have richer learning experiences at our museums.

All our museums will develop postcards for pupils visiting in school groups, to encourage children to return to our museums with their families – responding to the BDRC visitor research.

In addition, we will do the following:

Develop and deliver the externally-funded 'Explore, Discover, Create' weekend sessions for families at National Museum Cardiff. Seek funding to extend this popular programme beyond June 2013 when current funding arrangement ends

Arrange learning initiative surrounding World Book Day 2014 at National Museum Cardiff, in collaboration with schools and family groups

Offer sessions at the National Waterfront Museum designed to ‘demystify’ the experience of visiting by involving invited community groups (especially parents of young children) in activities at the Museum and arranging tours so that participants feel comfortable visiting this museum - and other heritage venues - in the future.

Develop and pilot a series of workshops for young families at the National Roman Legion Museum. Evaluate and investigate the viability of running these workshops on a monthly basis.

We will celebrate Family Learning Week at National Museum Cardiff, and at the National Slate Museum with family tours of Vivian Quarry. We will launch a leaflet for families helping adults support visits by children to the

National Wool Museum and launch a new language and play resource at Big Pit on Family Learning Day

We will particular seek to develop the following initiatives with Families to address the Welsh Government’s child poverty agenda

Work with Families Learning Together to develop a museum-wide project at National Museum Cardiff to encourage family visits.

Work with Flying Start to develop resources for families with children aged 0-5 for National Museum Cardiff

Build on the relationship with Year 3/4 Kitchener Primary pupils and parents, to develop a family resource for National Museum Cardiff, informed by the high percentage of families with English as an Additional Language.

Develop relationship with Cardiff Families Learning Together through participatory forum at St Fagans, to develop new ideas for input into their programmes.

Deliver two 'Tools Down Days' with the new building contractors at St Fagans to enable families from local Communities First areas to sample some of the activities involved in the building work e.g. cement crushing. (see activity plan, no. 45)

Work with St Helens Primary School's Parenting Group, to demystify the museum experience and engage them with their children’s learning. The project will develop St Helens' Community and School Timeline. The Parenting Group will be encouraged to put information on the People's Collection Wales website.

Work with Young Parents and low income families in the DVLA play scheme via the YMCA to encourage visits to the National Waterfront Museum.

Work in partnership with groups that care for looked after children to offer a worthwhile National Waterfront Museum experience for children in care e.g. through organizations such as Barnardo’s.

Devise improvements to the visitor experience to deliver a welcoming, safe and user-friendly environment for familes from all walks of life visiting the National Waterfront Museum.

Establish contact with local Families Learning Together and Flying Start to develop partnership opportunities at the National Slate Museum.

Develop and facilitate a series of outreach workshops with Flying Start groups on the theme of Toys & Games at the National Roman Legion Museum.

Deliver a Family Fun day at the National Wool Museum to celebrate St David’s Day in partnership with Menter Gorllewin Sir Gâr, Cered and TWF – particularly targeting families who attend the Families First sessions in Llanybydder and Pencader.

Develop a new language and play resource for families, in collaboration with Torfaen Language and Play and Bookstart co-ordinators .

We will to develop the following initiatives with Communities to address the Welsh Government’s child poverty agenda

Develop and deliver a learning programme for young people who are NEET(Not in Employment, Education or Training) in Communities First pockets within two convergence areas (RCT and Caerphilly), to better equip them for the world of work (the project is subject to successful external Employment Gateway funding bid, for European funding).

Collaborate with Cardiff University on their RCUK-funded project to improve school-community links with schools in areas of high deprivation.

Develop digital stories initiative with National Portrait Gallery, London, as part of a Hamlyn-funded project. 'National Memory, Local Story' will involve artists and film-makers collaborating on an initiative for young people, to commemorate the anniversary of World War I.

Collaborate with Media Academy Cardiff & Associated Community Training on regular sessions, feeding into the provision of skills training and meaningful activities which address the barriers and challenges experienced by their learners - including poor educational levels, unemployment, exclusion from school or poor basic skills.

Develop aims and objectives for co-curated ‘Food for Thought’ displays at St Fagans, with Black Asian and Minority Ethnic communities (see no. 34, activity plan)

Work closely with Community First organizers to deliver a community cohesion project, offering ways to discover Welsh Culture and Heritage through National Waterfront Museum experiences and activities (partnership with Race Council Cymru and Swansea City of Sanctuary).

Work in partnership with BAME communities to run events at the National Roman Legion Museum.

Develop a community exhibition with Blaenavon Heritage VC School, as part of Big Pit's 30th anniversary celebrations.

Produce resources to celebrate Refugee Week 2013 at the National Slate Museum

Young people:

We will encourage support for the Welsh Government’s emphasis on addressing child poverty through giving young people a voice, by developing the role and work of youth forums at all our museums

In addition, we will develop the following initiatives for young people:

Develop a working relationship with community centres and their staff to encourage 14-24 year olds to engage with National Museum Cardiff. Work with curatorial staff to hold open days for students.

Deliver a museum interpretation course for young people with a focus on improving the natural history galleries for a specified target audience. Work in partnership with Cardiff's Summer Learning Festival. Promote in advance to Community First schools.

Deliver a week-long summer holiday program of activities for youth groups linked to the Upper West Wing exhibition Pop and Abstract at National Museum Cardiff.

Deliver a Colleges Competition for the National Wool Museum in collaboration with Swansea Metropolitan University, Cardiff Metropolitan University, Yale College Wrexham and Coleg Sir Gâr, together with the Welsh Quilt Centre and Cardigan Castle .

Investigate the viability of a partnership project with local agencies supporting Looked After Children at the National Roman Legion Museum.

For the Kids in Museums campaign ‘Museum Take Over Day’, we will:

Provide opportunities for school pupils to take over Professor Plant's Blog - as part of Amgueddfa Cymru's Education for Sustainable Development programme.

Develop an event for young people at the National Waterfront Museum that will give them an insight into museums, and will deliver new information that can be put to future use by the Museum.

Devise an initiative at the National Slate Museum with local school Ysgol Brynrefail. Develop hands-on curatorial and conservational roles the young people can take over, in line with the particular needs of the group.

Create a project with Blaenavon Neon and Doorway youth groups at Big Pit.

Celebrate at the National Wool Museum – either by working with the Bargod Rangers football team to curate an exhibition based on their history or by developing a project involving pupils in designing and creating a fun guide to the National Wool Museum, with information and activities linked to the Museum and its collections.

Welsh Speakers and Learners:

Provide informal learning activities and resources for Welsh learners at National Museum Cardiff and work with Welsh language learning providers to promote their courses and resources. Support existing Welsh language provision at the Museum such as Taith Iaith and Welsh courses for staff. Input into the Tafwyl festival in Cardiff to promote Welsh-language activities.

Develop Welsh-language guided tours of the gallery for Welsh learners at the National Roman Legion Museum.

Host ‘Dewch i Ganu’ sessions, to help Welsh learners learn Welsh through song, at the National Wool Museum.

Develop and promote activities at the Urdd Eisteddfod for Welsh speakers and learners

Early Years:

Provide informal learning activities and resources for early years, particularly through the Clore Discovery Centre, and make them available at the Museum and online

Work in partnership with Early Years organizations to improve literacy and demistify the National Waterfront Museum visiting experience, including with Flying Start, Families Learning Together, Families First and Bookstart groups.

Develop and trial new sessions for early years groups at Big Pit, in collaboration with Flying Start and Torfaen Play Service.

Older People:

Set up and co-ordinate the Guild of Spinners, Weavers and Dyers exhibition at the National Wool Museum.

Develop reminiscence session guidelines for activity co-ordinators in care settings as Outreach activity from Big Pit.

Work with Cardiff & Vale NHS trust on an inter-generational project for skill-sharing between adults with alzheimers and children for St Fagans.

Adult Learners

Learning Officers will work with museum colleagues, including curatorial staff and events officers, to support the development of value-added, charged-for leisure learning opportunities for adults.

Help deliver Adult Learners Week at National Museum Cardiff in collaboration with events and curatorial colleagues.

Celebrate Adult Learners Week at the National Slate Museum, with a Learning at Work event.

Provide a Museum Skills Day special event for Adult Learners Week at Big Pit.

Develop and deliver a programme of workshops for adults such as natural dyeing, upcycled sewing workshops, a beginners’ spinning day, rag rug making, beginners’ crochet and willow weaving at the National Wool Museum.

Organize and deliver a Textile Symposium Day at the National Wool Museum with leading authorities on Welsh textiles for dedicated enthusiasts.

Deliver monthly Make and Mend sessions for adults at the National Wool Museum.

Child Poverty and schools

Arrange Solstice 2013 initiative at Bryn Celli Ddu, Ynys Môn, including expedition with Communities First schools.

Work with five of the 'Start' schools who are in Cardiff Communities First areas on a project linked to art displays at National Museum Cardiff.

Work with Communities First secondary science students on a debate day covering contemporary science issues, in partnership with First Campus.

Work with Communities First secondary schools and Careers Wales to deliver off-site Climate Change debate workshops, integrating 'Philosophy for Children' techniques, as part of Amgueddfa Cymru's Education for Sustainable Development programme.

Collaborate with five Neath Port Talbot primary schools who are in receipt of more than 20% free school meals (FSM), on an HLF-funded project to explore the Margam House paintings.

Instigate project with local Communities First primary schools to test ideas for a summer term biodiversity/urban gardening challenge, building on the success of the Spring Bulbs for Schools project.

Rebuild the Celtic Village at St Fagans: target schools in Communities First areas, particularly local communities around Ely and Fairwater, for workshops based on building the Celtic Village as Bryn Eryr (see no. 47, activity plan).

Develop a partnership between the National Waterfront Museum and St Helen’s Primary School. Prioritise pupil allocation on STEM (science, technology, engineering and maths) based events for pupils and museum-based literacy training for teachers.

The National Waterfront Museum will prioritise access to provision for schools from areas of deprivation - sending out brochures earlier, hosting work experience placements and teacher placement opportunities. The Museum will build on established partnership work with three local primary schools that are within walking distance of the Museum and have over 40% FSM eligibility. Offer value-added access to specific events and museum-based teacher training opportunities.

Develop an effective offer that can be pro-actively offered to special schools and referral units visiting the National Slate Museum, building on a recently established relationship with Ysgol Tir Morfa special school, Rhyl.

Trial a new literacy and numeracy focused session for Foundation Phase at Big Pit.

Work with two schools either within Communities First areas or that are identified as have high FSM percentage, to produce a graphic novel/comic book for the National Roman Legion Museum. Completion of this second phase of the comic book will ensure that the National Roman Legion Museum has a series of Roman- themed comics that can be used as a resource pre- and post- visit for schools or for young families within the gallery.

Develop a project with priority (child poverty) schools in Pembrokeshire to deliver initiative in the run up the Urdd Eisteddfod in Boncath, Pembrokeshire.

Build on relationships established in the run up to the Urdd Eisteddfod, to establish and strengthen links between the National Wool Museum and Pembrokeshire schools.

More Formal Learning:

Offer 'Creative and cultural skills' day, in partnership with the Creative Skills Council, giving taster sessions in cultural heritage careers to 13-16 year-olds

Deliver workshops for schools throughout the year, and review the need to adapt these in light of the incoming charges for facilitated sessions.

Develop and deliver a STEM careers day for secondary school students, in partnership with Cardiff University, encouraging pathways to higher education at National Museum Cardiff.

Develop and deliver a year-long program of activities linked to the exhibition Pop and Abstraction and the Land Art display with funding from Colwinston Trust.

The National Waterfront Museum will develop their Welsh Bacc offer further and introduce to new audiences and promote to existing users, offering Best Practice.

The National Waterfront Museum will create sessions to link in with Theatre na n’Og’s drama production about Alfred Russell Wallace, working with the theatre and Swansea Museum.

The National Waterfront Museum will devise and deliver educational sessions relating to the exhibition about electricity.

Collaborate with the Art Foundation course at Coleg Menai to enable students to use slate and the National Slate Museum as inspiration for their practice. Arrange exhibition of resulting work at the Museum.

Develop Saturnalia-themed outreach session suitable for KS1 & 2 at the National Roman Legion Museum.

Deliver a World War II special learning event for schools, involving Big Pit in conjunction with Cadw and Forgotten Landscapes.

Work with Ysgol y Ddwylan to deliver textile project, based on the theme of ‘Patterns in Nature’ enabling the National Wool Museum to support their work for the Urdd National Eisteddfod.

Deliver a series of textile workshops with Ysgol Penparc at the National Wool Museum.

All our museums will develop teacher-led resources, to enhance unfacilitated visits by schools. In particular, we will:

Create new learning resources for teachers to enable them to lead their own sessions during a visit to National Museum Cardiff, including resources for the Clore Discovery Centre.

Develop sustainable self-led resources for teachers who want to use the National Waterfront Museum without having a facilitated session.

Consult with KS2 teachers on areas, subjects or themes that would be most useful to develop as teacher-led

resources to support visits to the National Slate Museum.

Work with teachers to evaluate the current resources for the National Roman Legion Museum, and increase the online provision for pre- and post- visit information and activities.

Develop resources specifically linked to Literacy and Numeracy for self-led visits to the National Wool Museum.

Produce materials for self-led visits for Welsh Bacc students to the National Wool Museum.

Trial new self-guided visit materials with teachers visiting Big Pit.

We will review our workshops in light of an emphasis on priority skills and enquiry based learning and the curriculum review. In particular, we will

Produce teachers’ notes for all workshops at National Museum Cardiff, which will focus on priority skills and enquiry-based learning.

Develop new sessions specifically on Literacy and Numeracy ensuring enquiry-based learning opportunities. Develop existing sessions to include Literacy, Numeracy and enquiry-based learning at the heart of the sessions.

Explore and develop opportunities for schools studying the Welsh Baccalaureate at the National wool Museum.

Our museums will deliver training and information days/sessions to promote quality teacher-led school visits. In particular, we will

Deliver teacher familiarisation days each term at National Museum Cardiff to enable teachers to gain confidence in leading their own gallery session, to develop key skills and to consider ways of linking visits to their existing schemes of work.

Formalise the pre-visits that already take place to the Clore Discovery Centre on weekends, by offering teacher days each term.

Trial different ways of reaching teachers such as hosting Saturday, afterschool and weekday familiarisation sessions at National Museum Cardiff.

Host a teachers' day to promote Welsh Baccaulaureate resources for the National Roman Legion Museum, for teacher-led and museum-facilitated sessions.

Provide a training day for primary school teachers learning Welsh, on Welsh language activities and resources available at St Fagans, in collaboration with Cardiff & Vale Welsh for Adults Centre.

Deliver sessions to explain the self-led offers available to teachers at the National Waterfront Museum.

Deliver a teachers’ day to support teacher-led visits for KS2 to the National Slate Museum.

We will work with external experts to develop Continuing Professional Development (CPD) opportunities for teachers, based on current educational priorities. We will

Organize a teachers’ day at National Museum Cardiff on the Literacy key skill, providing a CPD opportunity and practicing new ideas in our galleries.

Deliver a teacher training day at the National Waterfront Museum on the theme of pirates. The poet Francesca Kay will relate the story of the pirate Barti Ddu and lead a poetry workshop about pirates in anticipation of the musical performance of her poem Sea Dogs in the summer term.

Collaborate with a Foundation Phase expert to explore the potential for the National Slate Museum to deliver

Early Years learning. Arrange a teachers’ day with the experts to promote and pass on the ideas.

Work with a Literature, Literacy or storytelling expert to a deliver teachers’ day at the National Wool Museum.

5. Communicate collections and collective memories through relevant, meaningful and enriching storytelling

Host Llafur, a Josef Herman exhibition, from April to September, and deliver learning sessions to accompany the exhibition in the summer term.

Mount an in-house exhibition about the canals of Wales at the National Waterfront Museum will

Research and create an exhibition about various methods for generating electricity in Wales at the National Waterfront Museum.

Work with the National Wool Museum’s local community football team, Bargod Rangers, to collect stories, photos, memorabilia based on the history of the club, which spans from the late 20th century until the present day. This will include the effect of both World Wars on the club, as many of the young men would have been involved in active service. Use the information collected to curate an exhibition, and an educational project with the current team. (May be developed for the People’s Collection Wales.)

Arrange a series of events to celebrate Big Pit’s 30th anniversary including a community heritage walk, in conjunction with Forgotten Landscapes.

6. Expand community, strategic and financial partnerships

Other Community work

The National Waterfront Museum will support communities to develop community-curated events for Black History Month at the Museum (October). Work in partnership with other providers to create a comprehensive and enjoyable celebration of Black Culture and History.

The Learning programme will create Public Engagement & Consultation opportunities to develop the formal learning provision, child poverty initiatives and provision for disadvantaged groups.

Consultation towards the development of formal learning provision

Evaluate the new National Museum Cardiff learning web pages with teachers.

Consult with teachers and pupils to help improve National Museum Cardiff's offer to schools, and to measure the impact of charging on facilitated visits.

St Fagans will use the participatory forums set up as part of the redevelopment project to develop the Museum’s formal learning provision.

The National Waterfront Museum will participate in the cross-venue user survey of formal education groups to capture their experiences of visiting and learning at all museums, to ensure high standards are being achieved and maintained.

The National Slate Museum will consult with KS2 teachers to develop teacher-led resources to support visits to the Museum

Collate visit evaluations from teachers.

The National Wool Museum will contact all visiting schools to gather ideas in the development of new sessions and programmes at the Museum. The Museum will develop and trial self-led sessions based on Literacy and Numeracy with schools and revise according to teacher feedback.

The National Wool Museum will consult with local primary schools to provide holiday club activities, specifically for children who require additional support as a result of child poverty issues.

Big Pit will participate in a formal learning consultation initiative as part of the South Wales Heritage Education Forum.

Formal consultation in association with developing one of the child poverty intitiatives above

National Museum Cardiff will work with Kitchener Primary pupils and parents to help develop a family resource for National Museum Cardiff and evaluate the resource with other family visitors.

St Fagans will plan and deliver four Adult and Community Learning participatory forum meetings, for St Fagans redevelopment project planning

The National Waterfront Museum will undertake consultation with groups dealing with Looked after Children to find the best way to become part of their agenda.

The National Waterfront Museum will work in partnership with Bookstart families to create a family-friendly interactive exhibition.

The National Roman Legion Museum will undertake consultation with group leaders from Flying Start to develop a series of outreach workshops on the theme of Toys & Games.

The National Wool Museum will work with the leaders of both the Llanybydder and Pencader Families First groups to establish relationships with the families through delivering craft, music and storytelling sessions. These will be developed to find ways of encouraging the families to visit the National Wool Museum.

Big Pit will consult with Flying Start organizers and families on the development of a new external play area.

Consultation towards developing provision for a disadvantaged group e.g. BAME, groups with disabilities etc.

Consult with Communities First partner groups about provision for young people at National Museum Cardiff.

Engage with visually impaired groups to trial new resources for the Clore Discovery Centre at National Museum Cardiff.

Consult with Families Learning Together coordinators to find opportunities to encourage family visits to National Museum Cardiff.

St Fagans will consult with RNIB and MENCAP on the 'Lost for words: creating handling resources' project (see activity plan, no. 33).

The National Waterfront Museum will consult with members of the African Partnership (multicultural) Steering Group to ensure Black History Month events are fresh, meaningful and relevant for 2013.

The National Roman Legion Museum will undertake consultation with local BAME community group leaders to create a working partnership with the aim of running events and producing resources for Refugee Week 2013.

The National Wool Museum will devise sessions and support for Looked After Children in collaboration with Carmarthenshire’s Looked After Children Coordinator.

Big Pit will carry out a site audit to improve services for visually impaired visitors, in conjunction with Sight Cymru.

7. Maintain and develop talent, professional skills and core competencies in our staff

The National Roman Legion Museum will develop staff training as part of Learning at Work Day / Adult Learners Week, and hold two Kick Start days for facilitators (September and Easter) to review workshops and skill-sharing on the subject of outreach.

St Fagans will provide training for volunteers in learning and interpretation.

8. Implement virtual and new media solutions

All our museums will launch, evaluate and continue to develop new learning web pages that provide more detailed information on our formal learning provision – particularly value-added sessions.

In addition, we will use the web to publish formal learning resources that support self-led visits by schools

Increase online provision for groups visiting the National Roman Legion Museum.

St Fagans will develop blogs and explore their evolution into online forums for particular interest groups e.g. adult craft clubs.

9. Advocate for public, political and financial sustainability

We will support the use of the Urdd Eisteddfod for advocacy. In particular, we will:

Develop activities linked to the archaeology bluestones project and look into the possibility of offering them in the science pavilion at the Urdd Eisteddfod.

Work on displays and activities to engage local schools in the Spring Bulbs for Schools project and promote the project to the Wales-wide audience at the Urdd Eisteddfod.

Develop a range of activities and resources for the Amgueddfa Cymru stand at the Urdd National Eisteddfod, profiling the National Wool Museum in particular.

Appendix D: Exhibitions Programme

Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14

Julian Stair Peter Blake (Dylan Thomas anniversary) Mughal India 6 April-7 July 2013 23 Nov-16 March 27 July-3 Nov

Keith Vaughan: Figure & Ground Welsh Identity and the Shirley Jones - 30 Years of the Red Hen Press (G13) Vosper Sculpture of Ivor Roberts – Drawings, Prints and Photographs, 1935-1962 Jones (1913-1996) 20 April-7 July 2013 Nov-Feb 13 July-24 Nov (G13) Feb 2014-summer (tbc) NMC Pop and Abstract Land Art Collection 9 March-1 Sept 5 Oct 2013-5 January 2014

Wildlife Photographer Beans on Toast Wallace: Explorer and Scientist extraordinaire of the Year

25 May-29 Sept ‘13 19 October 2013-spring 2014 16 Mar-28 Apr

SF

ON HOLD NWMS No BOOKINGS

Swansea Met University Deg Large exhibition – Nuclear Power in Wales Locws Large Object Display – Dioramas – Modelling the Industrial landscape Show PROV PROV Nov- Mar PROV PROV

Sutherland Josef Herman ‘Llafur’ Locws Schools Dec-March 13 April- 22 Sept 29 Sept -Nov PROV

Big Pit

New Finds Colours exhibition NRLM LGBT Exhibition Roman Altars LGBT Exhibition

NSM

NWM

Castles of Wales Oriel y Parc Oct ‘13

Brunel

Mar-Jun

Touring Wales, Land of the Red Dragon

Three Gorges Museum, Chongqing

4 March-30 June

National

Events

Appendix E: Financial Issues

DRAFT REVENUE INCOME & EXPENDITURE ACCOUNT

2012/13 2013/14

£' 000 £' 000

INCOME

Revenue Grant in Aid 22,447 22,436

Transfer from Trading Subsidiary

Recharges 162 162

Profit Returned to Amgueddfa Cymru 402 302

Other Income 1,307 1,362

Transfer from Private Funds 45 45

Transfer from SPG (re. HBU Staff costs) 54 54

Cash Carried Forward

Earmarked 989 889

General 3,287 2,650

TOTAL INCOME 28,693 27,900

EXPENDITURE

Staff Costs 19,583 19,356

Operating Costs 6,099 6,139

Retained Provision 2,747 1,418

Transfer to Capital Masterplanning 9 7

Transfer to St Fagans redevelopment project 255 180

Change Programme Costs 0 800

TOTAL EXPENDITURE 28,693 27,900

Comments:

• The 2012/13 figures are per the final agreed original budget. • This is the draft budget position as at 24 January 2013. The budgets for 2013/14 are still under review. The cash carried forward will not be finalised until April 2013. • Assumptions have been made with regard to the pay award for 13/14 but no agreement has been finalised. • Other income includes £544k contribution from County & City of Swansea towards the National Waterfront Museum running costs. • Enterprises Ltd (the trading subsidiary) profits include a reduction in 2013/14 for the impact of the St Fagans redevelopment project on visitor numbers and the location of the shop.

DRAFT CAPITAL INCOME & EXPENDITURE ACCOUNT

2012/13 2013/14

£' 000 £' 000

INCOME

Capital Grant in Aid 600 600

Transfer from Revenue Contingency 9 7

Friends/Specific Donations 10 0

Landfill Tax/Environment Agency 52 0

TOTAL INCOME 671 607

EXPENDITURE

Main Programme 593 250

National Museum Cardiff Upper West Wing 0 0

St Fagans Infrastructure Works 400 0

St Fagans Redevelopment Project 116 350

TOTAL EXPENDITURE 1,109 600

B/FWD SURPLUS/(DEFICIT) 886 448

SURPLUS/(DEFICIT) IN YEAR (438) 7

C/FWD SURPLUS/(DEFICIT) 448 455

Comments:

• This is the draft budget position as at 24 January 2013. The cash carried forward will not be finalised until April 2013. • The capital budget is subject to constant revision. The 12/13 figures are the revised capital budget as at 24 January 2013.

DRAFT SPECIMEN INCOME & EXPENDITURE ACCOUNT

2012-13 2013-14

£' 000 £' 000

INCOME

Specimen Grant in Aid 538 538

Cash Carried Forward 665 110

Contributions 0 0

TOTAL INCOME 1,203 648

EXPENDITURE

Fieldwork & Department Allocations 407 302

St Fagans HBU (including HBU Staff Costs) 256 156

St Fagans redevelopment project 310 190

Special Purchases:

Centenary Fund Partnership 25 0

Art Special Purchases 85 0

Eisteddfod Project 10 0

Reserve 110 0

TOTAL EXPENDITURE 1,203 648

Comments:

• This is the draft budget position as 24 January 2013. The cash carried forward will not be finalised until April 2013, but is based on the current forecast. • The 2012/13 figures are per the final agreed original budget. • Additional contributions towards specific purchases have been received in 2012/13 and are expected to be received in 2013/14; both the contributions and purchases are excluded from the figures above.