Station Guide

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STATION GUIDE

iliadmediagroup.com DISCLAIMER This content is for informational purposes only. It covers information regarding Iliad Media Group dba Impact Radio for the Neilsen’s ratings for Fall 2019 and Spring 2020 period.

The editors of this guide have used their best efforts to ensure its accuracy, but take no responsibility for errors or omissions.

DESIGN CREDIT Iliad Media Group Creative Team

IMAGE CREDIT Thank you to all the talented photographers that have provided photos for this guide. A special thanks to Brett Sayles for the Boise Convention & Visitors Bureau.

ABOUT ILIAD MEDIA GROUP Iliad Media Management, LLC, managing Iliad Media Boise, LLC dba Impact Radio, Iliad Media Twin Falls, LLC, and Iliad Interactive, is a privately owned media and broadcast group.

For more information please contact:

Iliad Media Group [email protected]

208-465-9966

WE BELIEVE IN THE INTRUSIVE POWER OF RADIO CONTENTS 07 09 About Boise About Us

12 19 Our Stations Our Team

About Boise

Boise has a small town vibe with some big “city perks. Real estate is in a boom that has not been It’s Happening in Boise able to keep up with the housing demand Identified as one of the fastest growing created from our growth, and there is markets in the nation, Boise is home to growing construction everywhere! privately-owned companies including Albertsons, Micron, JR Simplot Company, During the COVID pandemic, June housing and Scentsy. sales increased 3.4% over last year . . . a year that was considered a ‘Boom Year.’ Idaho, and Forbes Fastest Growing City 2018 especially Boise, is only one stage away from being fully opened from the Stay at Home Livability’s #1 Best Place to Live 2019 orders from COVID. We’re one of the handful Wallet Hub #1 Best Place to Buy a House 2019 of states in that position in the country.

Boise is one of the top 5 fastest growing metros With a reasonable cost of living, a multitude of in the country, Meridian (a suburb to Boise) is recreational activities, and multi-generational the #1 fastest growing city in the nation! job opportunities, Boise and the Treasure Valley will only continue to grow. Idaho is the #1 most moved into state (from out of state) in the country for the last 3 years, and Boise tops that list of number of move-ins by far.

Amazon is currently building a huge fulfillment center employing thousands just across the road from our broadcast studios in Nampa, ID (another Boise suburb).

About Us

There’s so much competition for our eyes. But for our ears, there’s still“ room to grow there. We Are Iliad Good Local Radio We are creative storytellers, entertainers, To say we were the underdog in town is an problem solvers, and caretakers who aren’t understatement. But armed with a blue-collar afraid to roll up our sleeves to get the job done. work ethic and a people-first mentality, a small We thrive on turning new and imaginative team of creative and dedicated people saw ideas into reality and are guided by honesty, what good local radio could be and cranked reliability, and fairness in all we do. We have up the volume. built a culture where every voice matters, where we are empowered to create without fear of A decade later, the passion, determination, failure, and where we celebrate successes and and commitment that led Impact Radio to the overcome challenges as a team. top of the charts continues to push us to reach farther and climb higher. Today we proudly We put people first. As a locally owned and serve both Boise and Twin Falls as Iliad Media operated company, we know our strongest Group. asset is our homegrown talent – but we don’t stop there. Every listener we connect with and While we remain under the same strong every client we partner with truly matters to ownership and leadership as our origin brand us. We are proud to live in the communities we Impact Radio, we’re choosing to use our parent serve and to support the people and businesses company name across all our markets and that define what it means to be Idahoan. efforts to reflect what we actually do (and have been doing for some time now). When Impact Radio came on the scene in Boise 10+ years ago, Darrell Calton, CEO was given free reign to build an independent broadcast group with just one catch, “make it about the people and make some money.”

9 THE PROOF IS IN THE NUMBERS

25-54 Cluster Share Trends FA13 - SP20

28.0

17.5

14.5

10 Iliad Media Group’s reach is a true success story. Our audience reach has grown more than any other radio cluster in the Boise market. We have seven formats and reach all demographics.

We Love Our Local Audiences Putting creative energy into something people can enjoy on a large scale is exciting. We love 1 playing awesome music, providing relevant information, and developing on air talent that connects with listeners, from birth to death. 250% MARKET SHARE GROWTH lliad Media Group has a market share growth IN ONLY SEVEN YEARS of 250% since Fall 2013. The other local radio groups, Townsquare, Cumulus and Lotus, have an average market share decline of 31.5% since Fall 2013.

Why? Because we are a local company with 2 people from here, who live here. That’s our advantage over satellite radio, Pandora, and the competing local radio groups. That’s also why 56% we’ve been so successful – we make the right OF THE 411,500 BOISE COMMERCIAL decisions because we know the market the best. LISTENERS ARE LISTENING TO AN ILIAD MEDIA GROUP STATION You can count on us to provide excellent content that will satisfy, whether it’s through music or spoken word, and not just on a car dashboard. We are a trusted friend and partner that takes good 1 Based upon Nielsen Boise Metro FA13-SP20 care of our listeners, community, and clients. 2 FA19 SP 20 Metro M-Su 6a-12p 12+ Duplicated audience account for in percentage. Cluster cume 230,100

11 KWYD WILD 101.1 FM Rhythmic CHR

KWYD WILD 101.1 is the top station in the market A12-64!* #1 M18-49, #1 W18-49 and more, with top live and local talent like Fast in the Morning with Nathan & Rebecca Fast, our DJ mix-master ViJay, and newcomer Lo. 49,400 Wild listeners are primarily females under 40 earning between $50-$100K Adults 18+ listen every week annually. They are homeowners with active lifestyles who spend their money for an average of on experiences like eating out and vacations. 5½ hours

Quick Facts WEEKDAY LINEUP

40.5% FAST IN THE MORNING 67% (Nathan & Rebecca Fast) HOMEOWNERS 59.5% 57.5% 6am - 10am EARN 50k+

DJ MIX-MASTER VIJAY 10am - 3pm 18 - 24 30.9% 58.5% HAVE ONE OR MORE KIDS UNDER 18 YRS OLD LO 3pm - 6pm 25 - 34 24.5%

72.5% ARE EMPLOYED 35 - 44 27.4%

45+ 58.6% 17.3% SOME OR MORE COLLEGE wild101fm.com

Source: Nielsen Boise Metro FA19 S 20, Scarborough Mid-Tier SP19 *Tied with KQBL-FM 12 KQBL 101.9 FM THE BULL Country

With over 14,200 in Exclusive Cume, KQBL 101.9 The Bull is the #1 station (12+) in the TSA/DMA/Metro with Kevin & Brenda in the Morning, Mona's Midday Bull Ride, and Rick Dunn of the PM Drive. 52,400 Bull listeners are men and women over 35. Many have families but are Adults 18+ listen every week approaching an empty nest. Many earn around $75K annually or more. They are for an average of outdoor enthusiasts and spend their free time hunting, fishing, and camping. 8¾ hours Quick Facts WEEKDAY LINEUP

51.5% MEE IN THE MORNING 80.5% 48.5% 67.5% HOMEOWNERS (Kevin & Brenda Mee) EARN 50k+ 6am - 10am

18 - 24 10.2% MONA’S MIDDAY BULL RIDE 54.1% HAVE ONE OR MORE 25 - 34 17.7% KIDS UNDER 18 YRS OLD 10am - 2pm

35 - 44 12.7% AFTERNOON BULL RIDE (Rick Dunn) 45 - 54 18.7% 69.4% 2pm - 6pm ARE EMPLOYED 55 - 64 16.6%

70.6% 65+ 24.2% SOME OR MORE COLLEGE boisebull.com

Source: Nielsen Boise Metro FA19 S 20, Scarborough Mid-Tier SP19

13 KSRV 96.1 BOB FM Adult Hits from the 80’s 90’s and 2000’s

KSRV - BOB-FM - Everyone loves Bob and he plays anything! BOB FM is our most demanded station in the market and delivers when marketers utilize this Heritage Local Radio Station. 45,700 Bob listeners are men and women over 35. They have kids in college, and many Adults 18+ listen every week are caregivers for their parents. They have investments and home equity loans, for an average of enjoy the outdoors, and love home improvement projects. 5½ hours

Quick Facts FEATURES

53.8% CORE ARTISTS 76.8% 46.2% 74.8% HOMEOWNERS The Eagles EARN 50k+ Journey

18 - 24 7.2% Green Day

27.2% 25 - 34 13.7% Bon Jovi HAVE ONE OR MORE KIDS UNDER 18 YRS OLD Guns & Roses 35 - 44 17.5% Def Leppard 45 - 54 33.4% 82.9% ARE EMPLOYED 55 - 64 22.5%

65+ 5.7% 80.5% SOME OR MORE COLLEGE 961bobfm.com

Source: Nielsen Boise Metro FA19 S 20, Scarborough Mid-Tier SP19

14 KZMG MY 102.7 Hot Adult Contemporary

KZMG - MY 102.7 - Our female focused station and strongest trending station with Joey & Lauren in the Morning’s #1 W25-54. They were voted Boise Weekly’s ‘Boise’s Best On-Air Personalities’ by local listeners, two years in row! 50,700 MY 102.7 listeners are women in their 20s and 30s. They are purchasing their Adults 18+ listen every week first homes and are busy with young kids. When investing in big ticket items, it for an average of is usually for their houses and vehicles. Their time is spent taking kids to team 3½ hours sports or outdoor family activities.

Quick Facts WEEKDAY LINEUP

JOEY & LAUREN 30.5% 77.6% IN THE MORNING HOMEOWNERS 69.5% 74.3% 6am - 10am EARN 50k+

MEREDITH 18 - 24 21.2% 10am - 2pm 49.1% HAVE ONE OR MORE KIDS UNDER 18 YRS OLD 25 - 34 22.3% AFTERNOONS W/ MELISSA PAUL 35 - 44 30.1% 2pm - 7pm 82.8% ARE EMPLOYED 45 - 54 15.5%

55+ 10.7% 80% SOME OR MORE COLLEGE my1027fm.com

Source: Nielsen Boise Metro FA19 S 20, Scarborough Mid-Tier SP19

15 KKOO 101.5 KOOL FM/AM Pop, Soul, and Rock & Roll

KKOO-AM(FM) - what we call KOOL-FM (with a K) - is a FM signal with full coverage of the Boise market, playing a collection of #1 Pop, Soul and Rock & Roll hits from the 60’s and 70’s. Also airing on an AM signal that reaches the entire Eastern Oregon area, as well as Southeast Idaho. 32,300 Adults 18+ listen every week 101.5 KOOL-FM listeners are mostly Baby Boomer men and women that have for an average of plenty of disposable income and investments and enjoy spending on their 6 hours homes, recreational vehicles, and travel.

Quick Facts WEEKDAY LINEUP

KJ MAC 51.7% 6am - 10am 83.4% 48.3% 67.6% HOMEOWNERS EARN 50k+ BRYAN GREGORY 3pm - 7pm

18 - 44 23.9% 49.1% HAVE ONE OR MORE KIDS UNDER 18 YRS OLD 45 - 54 12.9%

38.4% 55 - 64 26.6% ARE EMPLOYED

65+ 36.6% 73.4% SOME OR MORE COLLEGE koolboise.com

Source: Nielsen Boise Metro FA19 S 20, Scarborough Mid-Tier SP19

16 KQBL-HD3 96.5 THE ALTERNATIVE Alternative Rock

KQBL-FM3 - The Alternative 96.5 - A great mix of alternative hit music and an active listenership and has produced great results.

The Alternative listeners are in their 30s and 40s and earn around $75K annually. 28,200 Many have graduate degrees and investments and are active outdoors. Adults 18+ listen every week for an average of Quick Facts 4 hours

FEATURES 42.7% 71.7% 57.3% 78.4% HOMEOWNERS CORE ARTISTS EARN 50k+ Billie Eilish

18 - 24 18.7% Awolnation

53.3% Nirvana HAVE ONE OR MORE 25 - 34 30.3% KIDS UNDER 18 YRS OLD Coldplay

35 - 44 33.8% Muse 84.4% ARE EMPLOYED 45 - 54 9.4%

55+ 7.9% 82.7% SOME OR MORE COLLEGE

altboise.com

Source: Nielsen Boise Metro FA19 S 20, Scarborough Mid-Tier SP19

17 KQBL-HD2 99.1 I-ROCK Active Rock

KQBL-FM2 - I-ROCK our Modern Rock station with a very loyal listenership that boasts hours of time spent listening. I-Rock listeners are primarily male, college educated, and have kids. They enjoy grilling with their families and home improvement. 15,300 Adults 18+ listen every week Quick Facts for an average of 4½ hours

58% FEATURES 65.9% 42% 72.7% HOMEOWNERS EARN 50k+ CORE ARTISTS

Disturbed 18 - 24 20.6% Tool 60.6% HAVE ONE OR MORE KIDS UNDER 18 YRS OLD 25 - 34 27.6% Korn

Metallica 35 - 44 27.2% Foo Fighters 94.3% ARE EMPLOYED 45 - 54 20.2%

55+ 4.5% 77.1% SOME OR MORE COLLEGE

rockboise.com

Source: Nielsen Boise Metro FA19 S 20, Scarborough Mid-Tier SP19

18 Our Team

Amanda White Angie Ziebell Darrell Calton Local Sales Manager Strategic Planner CEO [email protected] [email protected] [email protected] 208-860-1930 208-577-6490 208-954-3166

Ember Gutierrez Gayle Honeck Kay Lee Smith Sales & Marketing Strategist Agency Account Executive Regional Director of Sales [email protected] [email protected] [email protected] 208-724-9649 208-422-4066 208-936-1228

Lisa Ware Mary Zukin Zayne D Rose Sales and Marketing Strategist Sales and Marketing Strategist Regional National Sales Manager [email protected] [email protected] [email protected] 208-407-7462 208-954-1833 310-890-1962