Top Awards
Campaign Nominee Entrant Award Great Mates Air New Zealand FCB New Zealand / True GRAND PRIX
New World Clubcard - Foodstuffs (NZ) justONE NEXUS SUPREME Making Every Shopping Trip More Rewarding
Industry Awards
Campaign Category Nominee Entrant Award Amnesty International Not-for-Profit Amnesty Colenso BBDO / Gold Unblocker International New Proximity New Zealand Zealand Check For Me Before You Not-for-Profit Safekids Aotearoa bcg2 Gold Tu r n Th e Ke y Defy Retail Sony New Zealand FCB New Gold Zealand GMI - Kiwi Wealth Financial Services Gareth Morgan Done by Friday Gold KiwiSaver - Future You Investments Great Mates Travel & Leisure Air New Zealand FCB New Gold Zealand / True Healthy By Sovereign Financial Services Sovereign Chemistry Gold Insurance Interaction How Old Will You Be? Financial Services Bank of New Colenso BBDO / Gold Zealand Proximity New Zealand Member Tax Credit 2016 Financial Services AMP justONE Gold MyBLACKCAPS Travel & Leisure New Zealand SpeakData Gold Cricket Virtual Coastwatch Government/Public Maritime New FCB New Gold Sector Zealand Zealand 4G Redline Communications/ Vodafone New FCB New Silver Utilities Zealand Zealand AMP Retention Rewards Financial Services AMP justONE Silver Backyard Burger King Retail Burger King Colenso BBDO / Silver Proximity New Zealand Fashion As It Should Be Retail Ziera Shoes .99 Silver Girls On The Menu Not-for-Profit Destiny Rescue Hunch Silver New Zealand It All Started Here Travel & Leisure SKYCITY Auckland Rainger & Rolfe Silver Kiwibank Home Loan Financial Services Kiwibank Affinity ID Silver Annual Review KiwiSaver - AMP Financial Services AMP justONE Silver Essentials Little Kitchen Retail New World Colenso BBDO / Silver Proximity New Zealand Picture Your Retirement Financial Services Mercer (N.Z.) Silver Limited State Click. Pop. Win Financial Services IAG New Zealand Chemistry Silver Interaction Summer Doesn't Stop Government/Public New Zealand Young + Shand Silver Sector Blood Service The Block NZ Financial Services AMP justONE Silver The First 100 Days Financial Services Westpac New TRACK Silver Zealand Crusaders Home Turf Financial Services Bank of New Colenso BBDO / Bronze Zealand Proximity New Zealand First Year Welcome Financial Services Bank of New Colenso BBDO / Bronze Zealand Proximity New Zealand Friends For Life Loyalty Retail Animates Bronze Programme Redesign GMI - Private Portfolio Financial Services Gareth Morgan Done by Friday Bronze Service - How to Get the Investments Retirement Lifestyle You Really Want hello Monday Travel & Leisure helloworld Chemistry Bronze Interaction Loyalty NZ - It's All About Other - B2C Loyalty New justONE Bronze the Points. Using, Not Zealand Losing. Made From Remains Government/Public New Zealand Fire FCB New Bronze Sector Service Zealand Mercury Rebrand Communications/ Mercury FCB New Bronze Utilities Zealand myCountdown Retail Countdown Affinity ID Bronze Engagement Programme Not Just an Annoying Pit Communications/ Caltex (Z Energy) Chemistry Bronze Stop Utilities Interaction Q Card The More the Financial Services Flexi Cards Federation Bronze Merrier Speaking Your Language Communications/ Spark New Hunch Bronze Utilities Zealand We've Got Your Back Retail The Comfort Chemistry Bronze Group Interaction
Channel Awards
Campaign Category Nominee Entrant Award Clubcard Anniversary - Direct Response Foodstuffs South justONE Gold Making it Personal at the (any media) Island Till Defy Social Media & Viral Sony New Zealand FCB New Gold Zealand Eyes on Lightbox Email Marketing Lightbox Gold Fly Buys Local Reactivation Direct Mail B2C Loyalty New Gold Zealand GMI - Always On Inbound CRM Multi-Channel Gareth Morgan Done by Friday Gold Marketing Investments Great Mates Mobile Marketing Air New Zealand FCB New Gold Zealand / True Healthy By Sovereign CRM Multi-Channel Sovereign Chemistry Gold Insurance Interaction Healthy By Sovereign Direct Response Sovereign Chemistry Gold (any media) Insurance Interaction Made From Remains Direct Response New Zealand Fire FCB New Gold (any media) Service Zealand MTC - A Bigger and Better Email Marketing AMP justONE Gold Boat MyBLACKCAPS Best Loyalty New Zealand SpeakData Gold Programme Cricket MyBLACKCAPS Email Marketing New Zealand SpeakData Gold Cricket Right Here for Canterbury Best Loyalty IAG New Zealand Chemistry Gold Programme Interaction The First 100 Days Email Marketing Westpac New TRACK Gold Zealand Warehouse Money - New CRM Multi-Channel The Warehouse justONE Gold for Old (Project Awatere) Group Financial Services X-Ray Casts Direct Response Fonterra Brands Colenso BBDO / Gold (any media) (NZ) - Anchor Proximity New Zealand
4G Redline Social Media & Viral Vodafone New FCB New Silver Zealand Zealand Anchor Uno Pouch CRM Multi-Channel Fonterra Brands Colenso BBDO / Silver (NZ) Proximity New Zealand Backyard Burger King Social Media & Viral Burger King Colenso BBDO / Silver Proximity New Zealand Check For Me Before You Direct Response Safekids Aotearoa bcg2 Silver Tu r n Th e Ke y (any media) Farmlands - Offering Our CRM Multi-Channel Farmlands justONE Silver Shareholders More Girls On The Menu Direct Response Destiny Rescue Hunch Silver (any media) New Zealand Great Mates Direct Response Air New Zealand FCB New Silver (any media) Zealand / True Grow Your KiwiSaver Direct Response ANZ New Zealand FCB New Silver (any media) Investments Zealand Limited How Old Will You Be? Direct Response Bank of New Colenso BBDO / Silver (any media) Zealand Proximity New Zealand Kiwibank Home Loan Email Marketing Kiwibank Affinity ID Silver Annual Review Little Kitchen Social Media & Viral New World Colenso BBDO / Silver Proximity New Zealand Mercury Rebrand Direct Response Mercury FCB New Silver (any media) Zealand Mercury Rebrand Mobile Marketing Mercury FCB New Silver Zealand myCountdown Engagement Email Marketing Countdown Affinity ID Silver Programme NZI Cyber Direct Response NZI Young + Shand Silver (any media) Stoptober Direct Response Inspiring Ltd Young + Shand Silver (any media) The First 100 Days CRM Multi-Channel Westpac New TRACK Silver Zealand Vodafone - Snapstars Social Media & Viral Vodafone New True Silver Zealand
AMP Essentials - Making CRM Multi-Channel AMP justONE Bronze Insurance Easy to Understand Grow Your KiwiSaver Direct Mail B2C ANZ New Zealand FCB New Bronze Investments Zealand Limited hello Monday Direct Response helloworld Chemistry Bronze (any media) Interaction Mercury Rebrand Email Marketing Mercury FCB New Bronze Zealand MTC - A Bigger and Better CRM Multi-Channel AMP justONE Bronze Boat New World's One Day Direct Mail B2C New World Loyalty New Bronze Christmas Cracker Zealand Q Card Countdown Launch Direct Mail B2C Flexi Cards Federation Bronze Q Card The More the Direct Mail B2C Flexi Cards Federation Bronze Merrier Q Card The More the Direct Response Flexi Cards Federation Bronze Merrier (any media) Virtual Coastwatch Mobile Marketing Maritime New FCB New Bronze Zealand Zealand Vodafone - Snapstars Direct Response Vodafone New True Bronze (any media) Zealand
Craft Awards
Campaign Category Nominee Entrant Award 4G Redline Excellence in Vodafone New FCB New Zealand Gold Creative Zealand Check For Me Before You Turn Excellence in Safekids bcg2 Gold The Key Strategy Aotearoa GMI - Always On Inbound Excellence in Gareth Morgan Done by Friday Gold Marketing Strategy Investments Healthy By Sovereign Excellence in Sovereign Chemistry Gold Data Strategy Insurance Interaction Healthy By Sovereign Excellence in Sovereign Chemistry Gold Strategy Insurance Interaction Kiwibank Home Loan Annual Excellence in Kiwibank Affinity ID Gold Review Strategy MyBLACKCAPS Excellence in New Zealand SpeakData Gold Data Strategy Cricket MyBLACKCAPS Excellence in New Zealand SpeakData Gold Strategy Cricket myCountdown Engagement Excellence in Countdown Affinity ID Gold Programme Data Strategy X-Ray Casts Excellence in Fonterra Brands Colenso BBDO / Gold Creative (NZ) - Anchor Proximity New Zealand Backyard Burger King Excellence in Burger King Colenso BBDO / Silver Strategy Proximity New Zealand Healthy By Sovereign Excellence in Sovereign Chemistry Silver Creative Insurance Interaction Kiwibank Home Loan Annual Excellence in Kiwibank Affinity ID Silver Review Data Strategy Little Kitchen Excellence in New World Colenso BBDO / Silver Creative Proximity New Zealand The First 100 Days Excellence in Westpac New TRACK Silver Strategy Zealand
A Dog's Story Excellence in Art Mars - PEDIGREE Colenso BBDO / Bronze Direction Proximity New Zealand Amnesty International Excellence in Amnesty Colenso BBDO / Bronze Unblocker Strategy International Proximity New New Zealand Zealand AMP Essentials - Data Strategy Excellence in AMP justONE Bronze Data Strategy Mercury Rebrand Excellence in Mercury FCB New Zealand Bronze Strategy MTC Excellence in AMP justONE Bronze Strategy NZI Cyber Excellence in NZI Young + Shand Bronze Strategy
Nexus Awards
Campaign Category Nominee Entrant Award Amnesty International Unblocker Innovation Amnesty Colenso Gold International BBDO / New Zealand Proximity New Zealand Amnesty International Unblocker Media and/or Amnesty Colenso Gold Channel International BBDO / Utilisation New Zealand Proximity New Zealand GMI - Always On Inbound CRM & Data Gareth Morgan Done by Friday Gold Marketing Management Investments Healthy By Sovereign Customer & Sovereign Chemistry Gold Market Insight Insurance Interaction New World Clubcard - Making CRM & Data Foodstuffs (NZ) justONE Gold Every Shopping Trip More Management Rewarding New World Clubcard - Making Strategic Vision Foodstuffs (NZ) justONE Gold Every Shopping Trip More Rewarding AMP Essentials - Managing CRM & Data AMP justONE Silver Complex Data Management AMP Essentials - Testing and Production & AMP justONE Silver Adapting Fulfilment CashNav CRM & Data Westpac New TRACK Silver Management Zealand GMI - Always On Inbound Media and/or Gareth Morgan Done by Friday Silver Marketing Channel Investments Utilisation GMI - Always On Inbound Strategic Vision Gareth Morgan Done by Friday Silver Marketing Investments Healthy By Sovereign Innovation Sovereign Chemistry Silver Insurance Interaction Healthy By Sovereign Marketing Sovereign Chemistry Silver Products & Insurance Interaction Services It All Started Here Strategic Vision SKYCITY Rainger & Silver Auckland Rolfe Smirnoff RNV Media and/or Smirnoff Vodka Young + Shand Silver Channel Utilisation Building New Zealand's Biggest Customer & Paymark TRA Bronze Retailer Segmentation to Enable Market Insight 'Customer Obsession' - The Merchant DNA Friends For Life Loyalty CRM & Data Animates Bronze Programme Redesign Management Healthy By Sovereign CRM & Data Sovereign Chemistry Bronze Management Insurance Interaction Made From Remains Customer & New Zealand FCB New Bronze Market Insight Fire Service Zealand Marketing Automation Lives Here Marketing Trade Me Bronze Products & Services MyBLACKCAPS CRM & Data New Zealand SpeakData Bronze Management Cricket MyBLACKCAPS Strategic Vision New Zealand SpeakData Bronze Cricket New World Clubcard - Making Customer & Foodstuffs (NZ) justONE Bronze Every Shopping Trip More Market Insight Rewarding Stoptober Media and/or Inspiring Ltd Young + Shand Bronze Channel Utilisation
Special Awards
Nominee Award Award Countdown The Keith Norris Direct Marketing Organisation of the WINNER Year
Gareth Morgan The Keith Norris Direct Marketing Organisation of the Finalist Investments Year The Keith Norris Direct Marketing Organisation of the Finalist Mercer (N.Z.) Limited Year AMP The Keith Norris Direct Marketing Organisation of the Finalist Year
Michael Summers- Direct Marketer of the Year WINNER Gervai Emily Colmore-Williams Direct Marketer of the Year Finalist
Student Marketer of the Year Award
Finalists Tertiary Institute Campaign Name Award Sophia Cooper & The Brandbach / Couch BBQ WINNER Malcolm Hayes University of Otago
Marika Berney, Caleb Bell AUT A Message From Future You Finalist and Matt Ellwood
Zoe Robson, Dominic The Brandbach / You Got This Finalist Stumbles & Georgia University of Otago Woodbridge