STYLE GUIDE – SANDER and SAW
This document is intended as a guidance to create effective, accurate product listings to improve your business potential. Amazon product detail page shows information about the product - including title, bullet points, product description and images. This information is crucial to ensure customers find and purchase your products. Providing a consistent format for your listings will better inform customers and enhance product discovery.
In addition to using this document, we encourage you take advantage of the information available in our ‘Help pages’.
1. Title Guidelines: Product title is the first thing customers see when searching for a product. It is vital to have crisp and informative title for customers to find your products when they visit Amazon.in or search online.
Recommended title format to use while listing Tent and related products:
For the Parent and Standalone or Child of Variation Products for SANDER and SAW
[Brand Name] + [Power Source Type] + [Name of the Product] + With + [Included Components]
Examples for SANDER: 1. Bosch Corded Random Orbit Sander with Dust Collector and Carry Bag 2. Makita Corded Belt Sander with Abrasive Belt, 80G Belt and Dust Bag 3. RYOBI Cordless Sheet Sander with Batteries, Charger, Dust Collector and Bag
Examples for SAW: 1. RYOBI Cordless Circular Saw with Lithium Ion Battery 2. DEWALT Cord Reciprocating Saw (Tool-Only) 3. DEWALT Cordless Band Saw Kit with (2) Batteries 5Ah, Charger and Case
Sample values for [Name of the Product] under SANDERS and SAW:
Belt Sanders; Combination disc & Belt Sanders; Detail Sanders; Disc Sanders; Sheet SANDER Sanders; Random Orbit Sanders; Drum Sanders etc, Saws; Band Saws; Circular Saws; Jig Saws; Metal cutting saws; Miter saws; Plunge Saws; SAW Reciprocating saws; Table Saws; Tile & Masonry saws etc,
What to Do What Not to Do Capitalize the first letter of each word. Ex Bosch Corded Random Do not use all capital letters: BOSCH CORDED RANDOM ORBIT SANDER Orbit Sander with Dust Collector and Carry Bag WITH DUST COLLECTOR AND CARRY BAG
Title length should be less than 200 characters Do not include promotional messages such as 'sale, 'price', 'offer', 'free'
Use numerals instead of text ("Pack of 2" instead of "Pack of Two") Do not use email Id's, URL's, external links, symbols or seller information
2. Bullet Point Guidelines: Bullet points highlight additional details of your product in short and easy to read format. They can influence customer purchase decision.
Recommended bullet point format For SANDER and SAW
1. If batteries included
Bullet Point 1 – Battery Type; No of Batteries Bullet Point 2 – Model Name Bullet Point 3 – Speed + Speed Unit of Measure Bullet point 4 – Size Map Bullet point 5 – Special Feature
Example for SANDER: • Battery Type: Lithium polymer; 2 batteries • Model Name: ROS20VSC • Speed: 8000-12000 Orbits per minute • Size Map: 5 inch • Special Feature: Brushless Motor
Example for SAW: • Battery Type: Lithium polymer; 2 batteries • Model Name: ROS20VSC • Speed: 3000 Stroke per minute • Size Map: 1-1/8 in. Stroke length • Special Features: Brushless Motor; 0.375 length of stroke
2. For Corded or Non battery Sander And SAW
Bullet Point 1 – Speed + Speed Unit of Measure Bullet Point 2 – Wattage + Wattage Unit of Measure Bullet Point 3 – Size Map Bullet point 4 – Model Name Bullet point 5 – Special Features
Example for SANDER:
• Speed: 1640 Ft/minute • Wattage: 1050 watts • Size Map: 4 inch Belt • Model Name: M9403 • Special Feature: Brushless Motor
Example for SAW:
• Speed: 5000 rpm • Wattage: 1050 watts • Size Map: 7-1/4 in. Blade • Model Name: CSB125 • Special Feature: Blade location: Right; 51.5° Bevel capacity, Depth Adjustment, Keyless Blade Change and Spindle Lock
WHAT TO DO WHAT NOT TO DO Begin each bullet point with a capital letter. Ex: Wattage: 1050 Do not include promotional messages such as 'sale, 'price', 'offer' or Watts 'free' Use numerals instead of text "Pack of 2" instead of "Pack of Two" Do not include irrelevant keywords like 'original', 'guaranteed ', 'latest' Add product relevant and value adding information as bullet point Do not use email Id's, URL's, external links, symbols or seller information Do not use end punctuations like full stop (.) or exclamation mark (!)
3. Product Description Guidelines This section is an opportunity to sell or promote your product & brand by providing additional information not already captured in title and bullet points. An accurate and consistent description of an item helps customers to gain insight into a product and improves the overall shopping experience.
1. Recommended Format for SANDERS a. Recommended Format for Cord/Non Battery Sanders:
[Brand Name] introduces wide collection of [Name of the Product] available on Amazon. [Name of the Product] with [Speed] + [Speed unit of Measure] and has [Special features]. It features a [Size Map] sheet design that works with a majority of sandpapers. It is ideal to sand and smooth out a variety of surfaces like [Compatible Material]. [Name of the Product] is designed to be lightweight to limit user fatigue and deliver great control, versatility and accuracy.
Example: Makita introduces wide collection of Sanders available on Amazon. Sheet Sander with 1200 RPM and 40 minutes of runtime you will always have enough power to complete your job. It features a 1/4 sheet design that works with a majority of sandpapers. It is ideal to sand and smooth out a variety of surfaces like wood, metal and plastic. Sheet Sander is designed to be lightweight to limit user fatigue and deliver great control, versatility and accuracy. b. Recommended Format for Non Cord/ Battery Sanders:
Shop wide range of [Name of the Product] from [Brand Name] available on Amazon. [Name of the Product] with [Battery Type] has [Battery Average Life] [Battery Average Life Unit of Measure] of average life and charges within [battery charge time] minutes to increase your productivity on the job. It features a [Size Map] sheet design that works with a majority of sandpapers. It is ideal to sand and smooth out a variety of surfaces like [Compatible Material]. [Name of the Product] is designed to be lightweight to limit user fatigue and deliver great control, versatility and accuracy.
Example: Shop wide range of Sanders from Bosch available on Amazon. Orbital Sander with Lithium-Ion battery has 3 years of average life and charges within 40 minutes to increase your productivity on the job. It features a 5 inch sheet design that works with a majority of sandpapers. It is ideal to sand and smooth out a variety of surfaces like wood and metal. Orbital Sander is designed to be lightweight to limit user fatigue and deliver great control, versatility and accuracy.
2. Recommended Format for SAW c. Recommended Format for Cord/Non Battery Saw:
[Brand Name] introduces wide collection of [Name of the Product] available on Amazon. [Name of the Product] with [Speed] + [Speed unit of Measure] and has [Special features]. It features a [Size Map] blade diameter design that works with maximum cut of [cutting width] [Cutting Width Unit of Measure]. It is ideal to sand and smooth out a variety of surfaces like [Compatible Material]. [Name of the Product] With a [Wattage] and [Number of Teeth] [Blade Material], is ready for any job on [Compatible Material].
Example: Makita introduces wide collection of saws available on Amazon. Circular Saw with 5000 rpm and has brushless motor, blade location right with 51.5° Bevel capacity, Depth Adjustment, Keyless Blade Change and Spindle Lock. It features a 7.25 inch blade diameter design that works with maximum cut of 2.438 inch. It is ideal for cutting variety of lumber. Circular Saw with a 1050 Watts and 20 tooth Steel blade, is ready for any job on lumber. d. Recommended Format for Non Cord/ Battery Saw:
Shop wide range of [Name of the Product] from [Brand Name] available on Amazon. [Name of the Product] with [Battery Type] has [Battery Average Life] [Battery Average Life Unit of Measure] of average life and charges within [battery charge time] minutes to increase your productivity on the job. [Name of the Product] with [Speed] + [Speed unit of Measure] and has [Special features]. It features a [Size Map] blade diameter design that works with maximum cut of [cutting width] [Cutting Width Unit of Measure]. It is ideal to sand and smooth out a variety of surfaces like [Compatible Material]. [Name of the Product] With a [Wattage] and [Number of Teeth] [Blade Material], is ready for any job on [Compatible Material].
Example: Shop wide range of Saws from Bosch available on Amazon. Jig Saw with Lithium-Ion battery has 3 years of average life and charges within 40 minutes to increase your productivity on the job. Jig Saw with variable speed 800- 3200 rpm and has brushless motor with 0-45° Bevel capacity, lock on switch. It features a 2 inch pad size design that works with maximum cut of 85 mm to 15 mm. It is ideal for cutting variety of wood, aluminum and steel. Jig Saw with a 1050 Watts and 25 tooth Steel blade, is ready for any job on wood, aluminum and steel.
WHAT TO DO WHAT NOT TO DO Include brand name and 'Amazon' name to enable search engine Do not include promotional messages such as 'sale, 'price', 'offer' or optimization 'free' Include product specific information like material name, included components etc Do not include irrelevant keywords like 'original', 'guaranteed ', 'latest' Provide detailed item dimensions, material type etc will enable customers to make purchase decision Do not use email Id's, URL's, external links, symbols or seller information Do not exceed 2000 characters in length 4. Image Guidelines Product images are displayed on search page and product detail page. A professional image helps customers discover your product and can drive traffic to your product listing. Show customers what they will receive in their shipment (and only what they will receive). Make it easy for them to identify your product with a clear, high-quality image displaying exactly what you're offering.
General Image Guidelines Main image should have 100% White Background, no lifestyle images are allowed The product must fill 85% or more of the image. MAIN images should be supplemented with additional images showing different sides of a product, or details that are not visible in the MAIN image. Secondary images should complement to the main image Main and additional images should not include logos or watermarks/texts. Images should be 1000 pixels or more in either height or width as this will enable the zoom function on the website (zoom has been proven to enhance sales). Files measuring less than 500 pixels on the longest side will be rejected by our system. Secondary images should have white background (RGB value: 255,255,255) Detail shots where applicable need to be added Include only what the customer will receive; no accessories unless they are accompanied with the product.
Sample compliant images for Sanders
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Sample compliant images for Saws
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