Sponsor Proposal 2013 *Featuring Live TV Broadcast on KTXA 21 6:30 PM Friday, Nov. 29!

John C. “Jay” Downie, CFEE, Producer 817.336.2787; [email protected] 777 Taylor Street, Ste. 100 Fort Worth, TX 76102

Executive Summary

31st Edition Chesapeake Energy Parade of Lights

The Metroplex’ Number One Family Holiday Parade

DATES: November 29, 2013 (Friday after Thanksgiving)

TIMES: 2:00 – 8:00 PM (Parade begins at 6:00 PM, Live Broadcast on TXA21 starts at 6:30 PM)

ROUTE: Beginning at Belknap Street at Throckmorton Street, the parade makes its way east to Commerce Street, south to 6th Street, west on 6th Street, to Street then returns via Weatherford.

FEATURES: 14 blocks, 100 parade entries, hundreds of thousands of lights. And, of course, Santa Claus! Holiday Fun Zone presented by XTO Energy begins at 2:00 in the , Plaza, and the Sundance Square Tree will be in full brilliance with over 5,000 lights. Parade features select front row seating and “Gold Seats” section along the route.

BROADCAST: Full LIVE broadcast of the complete Parade on TXA 21 at 6:30 PM on Friday evening, November 29!

ACHIEVEMENTS: Known throughout as a beautiful parade featuring the nighttime architecture of the City of Fort Worth, and allows families, friends and businesses to participate together. This year marks our 31st Anniversary Celebration!

ATTENDANCE: 150,000 estimated with 12,000 reserved “Street Seats” sold along Parade route.

PRESENTED BY: Fort Worth Initiatives, Inc., Fort Worth’s downtown marketing arm. We make it happen downtown!

COST: FREE to the public to view. Street Seats (reserved seating) are available for purchase and resale by non- profit groups for a fundraiser, as well as to the general public. These include front row seats as well as special, “Gold Seats” Zones with upgraded amenities.

ATTRACTIONS: A free gift to the community, the Chesapeake Energy Parade of Lights is truly magical, with over 100 sparkling-themed entries parading through Fort Worth’s historic downtown. The spirit of the season is evident-from the marching bands playing traditional favorites and horse-drawn carriages awash in glowing lights to the lighting of the city’s tree and the much anticipated arrival of Santa Claus – a memorable holiday experience.

2010 SPONSORS: Chesapeake Energy, XTO Energy, Sundance Square, GM Financial, Coors Light, Star-Telegram, Courtyard by Marriott/Blackstone Hotel

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The Event

THE PARADE A magical nighttime holiday parade illuminates the streets of with thousands of dazzling lights and smiling faces. Holiday revelers of all ages line the spectacular one-mile parade route in historic downtown Fort Worth. Filled with over 100 sparkling themed entries including brilliantly colored floats, beautiful antique cars, giant balloons, marching bands, equestrian units, non- profit organizations, horse-drawn carriages and a cast of delightful Christmas characters, Fort Worth’s favorite parade is an annual tradition.

SANTA CLAUS ARRIVES IN FORT WORTH! Nothing is more spellbinding than the appearance of Santa and his elves as they make their annual visit to Fort Worth. The sighting signals the start of the holiday season, set in a magical wonderland of color and lights. Santa then makes his way to the Sundance Square Christmas Tree for photos and visits with kids of all ages.

SUNDANCE SQUARE CHRISTMAS TREE IN SUNDANCE SQUARE PLAZA Immediately following the parade, Santa will arrive at the breathtaking Sundance Square Christmas Tree in the brand new Plaza in the Square. This stunning, visual event brings a spectacular close to the night’s festivities and officially marks the beginning of the holiday season.

• 2012 - Over 150,000 attendees (largest attendance ever for this parade in its 29 year history) • 1.2 mile parade route through the streets of historic downtown Fort Worth. • Full, complete LIVE broadcast of the parade on TXA-21 at 6:30 PM on Friday evening! • Live news coverage from three major television networks from parade staging area and parade route. • Marketing and promotion valued at over $200,000 from CBS Radio, the Star-Telegram and CBS11/TXA21 • Over 100 parade entries • Over 500,000 lights illuminating downtown Fort Worth Downtown Fort Worth Initiatives, Inc. is responsible for the production. Working with a professional event management firm as well as a volunteer Event Management Team and over 300 parade volunteers, planning takes place year-round to insure a successful, annual holiday event.

As a 501c (3) non-profit organization, DFWII seeks the support of corporate sponsors and partners to help maintain the quality of free events for the community. Funds are necessary to offset production costs-police barricades, volunteer recognition, advertising, float construction, etc.- and provide scholarships for other non-profit organizations wishing to participate in the magic of the Chesapeake Energy Parade of Lights

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Sponsorship Highlights

Marketing Highlights The Parade of Lights is advertised through extensive radio, TV and print media locally, regionally and throughout the state. It is also promoted in state tourism guides, event publications as well as area magazines and newspapers.

24 blocks of downtown Fort Worth, Texas come alive with thousands of dazzling lights, wonderful music and, most importantly, entire families during one of America’s most beloved nighttime parades. During this event, and for a full month prior, we give you the opportunity to put your image – and your product – directly into the hands of hundreds of thousands of potential customers. We’ve found that creating an experience around your product really hits home. Depending on your level of sponsorship, your company may benefit from many of the following event-related promotions:

High visibility image around and within the route Retail/trade promotion Sampling or couponing opportunities Special parking Corporate viewing in reviewing stand Retail outlet cross promotions Use of event logo in product promotion

Make an Impression Depending upon your level of involvement, your advertising message will be seen during the parade’s promotional period. We’re targeting families and young people who are actively interested in Fort Worth – and that’s about everyone. This targeted audience will see your message in a dynamic, unique and attentive environment that will help sell your product or service.

Print promotion Website TV spots Custom designed float with over 10,000 LED lights Radio spots

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Sponsor Options

TITLE SPONSOR SOLD TXA-21 BROADCAST SPONSOR $15,000 The Title Sponsorship opportunity for the Parade of The broadcast on TXA21 at 6:30 PM would be Light provides the highest level of visibility throughout advertised as, “Tonight’s broadcast of the Chesapeake the event, and be prominently recognized for Energy Parade of Lights is sponsored by...”Your supporting Fort Worth’s annual holiday parade. Company!” Elevates your firm to a prominent supporter of Downtown’s most beloved parade by helping to The Title Sponsor will be offered the highest level of underwrite the television broadcast. visibility and exposure to the patrons who attend annually, in addition to the more than 1.5 million Includes billboard recognition prior to the broadcast, households reached through the advertising and public :30 second spots within the broadcast and all of the relations effort. event amenities provided to a major sponsor, including a professionally produced float with guaranteed airtime. Your company will be featured as “Company Name Friday, 11/29, LIVE BROADCAST, 6:30 PM, and Parade of Lights Presented by Chase” in all marketing rebroadcast on Saturday afternoon: and promotion. This includes your company’s logo on 250 specially designed street banners throughout • Four :30 spots Downtown for the month preceding the Parade of • Open and close billboards Lights. Also includes two :30 second spots on the TXA- • Category Exclusivity 21 live broadcast that evening, and guaranteed • 15 tagged promos television exposure for your float in the broadcast. Thanksgiving week, Thursday, PRESENTING SPONSOR (2013 only) $25,000 November 28:

As the Presenting Sponsor of the Parade of Lights, your • CBS 11 News at 10pm; Two :30 spots product name will be strongly associated with our • CBS 11 News at 6pm; Two :30 spots marketing and promotional efforts. • CBS 11 News at 6am; Two :30 spots Exclusive product association is granted at this cash Profile sponsorship level, and your product or service will be mentioned in advertising as the “Presenting Sponsor.”. Two minute segment airing CBS 11 morning news profiling sponsors’ commitment to DMA Sponsors are also afforded the opportunity to include this “official” status in their own marketing and MAJOR FLOAT SPONSOR $8,000 - $12,000 advertising efforts. Enjoy the experience of being the center of attention riding on one of the classiest floats entered in the HOLIDAY FUN ZONE SPONSOR (2014) $25,000 parade. This is a great opportunity for corporate and Kids activities and holiday music abound from our employee recognition. specially-designed “Holiday Fun Zone” right in the heart A professional float with company signage or brand will of Downtown in the Chisholm Trail Parking Lot. be produced for your company, maintaining the theme Features hands-on crafts for the kids, a “holiday of the parade itself. We’ll even put people on it for you, shopping experience for the young-at-heart,” eliminating the need for you to recruit people to ride entertainment from a professionally produced stage. (optional). Thousands of people enjoy a day of holiday celebration in the Sundance Square Plaza! Your float will also be guaranteed airtime on TXA-21’s broadcast later that evening at 9:00 PM, and will also

include select commercial spot(s) on the broadcast

specifically promoting your product or service.

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REVIEWING STAND SPONSOR - $4,000 investment VOLUNTEER SPONSOR View the illuminated holiday spectacular from the best $2,500 investment seat in the house. Logo recognition and signage on 300 volunteers are needed for one Parade of Lights review stand. Frequent company this wonderful family parade, and name recognition and scripted service announcements financial support is critical to our from the Review Stand’s announcer will be afforded to volunteer program’s success. Your investment helps us the participating company at the sponsored review “feed and care for” our volunteers to make for a perfect stand. holiday happening. SMALL FLOAT SPONSOR $4,500 investment BAND/MUSICAL SPONSOR $1,000 investment A professional “mini-float” with company signage or (per band – six bands). We need brand will be produced for your company, maintaining more music! Your investment at this the theme of the parade itself. We’ll even put people on level helps us provide stipends for it for you, eliminating the need for you to recruit people participating bands. It’s what makes to ride (optional). Perfect for mascots. TV time is not our holidays festive and guaranteed, but optional TV spot upgrade would be entertaining! available.

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At a Glance Benefits

- -

Full Full -

$25,000 -

.500 $4,000 , 2014 start $2

- -

, 2013

,000 ,000 or Float Sponsor, or Float ,5,00

Benefit $25 Title Sponsor SOLD Sponsor Title one Sponsor, Presenting available Broadcast Sponsor TXA $15,000 Sponsor Zone Fun Holiday - Maj $8,000 Sponsor, Band $12 Stand Reviewing Official Sponsor Sponsor Float Small $6 Program Volunteer Sponsor $2,500 Sponsor Sampling

“Sponsor Name” Parade of… Logo “Broadcast Sponsor” of the TXA- 21 broadcast Airtime not Float Provided with airtime Yes Yes Yes Yes Yes guaranteed Pre-promotion Television Spots to feature… Logo Logo Logo Logo Logo Logo 2 spots :30 second spot(s) on TXA-21 No Spot plus Guaranteed broadcast billboard 1 spot 4 spots 1 spot Coverage Yes (Broadcast Exclusivity Yes No only) No No Yes Yes Logo on Review Stand Banner Logo Logo Logo Logo Logo Logo Logo on Review Naming Rights for Element Event Logo Logo Logo Logo Stand On 8 On 8 On 8 On 8 On 8 On 8 On 8 On 8 Master of Ceremonies review review review review review review review review Announcements Stands Stands Stands Stands Stands Stands Stands Stands

Press Releases Yes Yes Yes Yes Yes Yes Yes Yes Print Promotion Logo Logo Logo Logo Name Name Name Name

Advertising Poster Logo Logo Logo Logo Logo Logo Logo Name Web Site Presence Logo Logo Logo Logo Logo Logo Logo Name

Review Stand Seats 20 10 10 10 10 20 6 6

“Street Seats” for employees 40 20 15 10 10 Discount Discount Discount Discount Sampling Booth in Fun Zone Yes Yes Yes Yes No No No No Yes

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Benefits Detail

The following is a list of benefits available to PARADE OF LIGHTS Sponsors; to see what level you will receive as a sponsor, consult the Benefits at a Glance page.

Advertising . 12,000 count tickets printed at home for street seat  Radio patrons. . Broad cross-section of paid and promotional radio On Site Recognition support with Lite FM 103.5.  Banners (depending upon level)  Television/ . At Reviewing Stands . Pre-promotion on CBS11 and TXA21 . On Float . COMPLETE LIVE BROADCAST of full parade on TXA21 . At company booth at 6:30 PM on Friday night  Booth Space/Product Sales . News coverage . On-site booth space set aside for your product or  Print service. . Six 1/4-page in the Star-Telegram promoting the . Product sales along the parade route. festival.  Master of Ceremonies Announcements  Web Sites . Recognition from Reviewing Stand MCs in between . Listing on Official Parade of Lights web page, and parade entries and during introductions. links at certain levels of sponsorship. Additional Benefits  Press Releases  Exclusivity . Sponsor mention in press releases relating to your . Your company may have exclusivity among involvement. competitors at certain levels of sponsorship. Printed Material  VIP Hospitality at the Reviewing Stands  Flyer and Poster . A chance for business-to-business networking in the . 1,000 count flyer distributed throughout Fort Worth Reviewing Stands with prime viewing location. area.  Printed Ticket Stock

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Media Detail

Key to the success of the $200,000+ marketing program has been the involvement of our dedicated media sponsors, as well as our official sponsors. This involvement results in a high level of incremental media exposure for the event through cross- promotion. From a public relations standpoint, the promotional value is substantial.

The following media outlets are providing promotional airtime and space for 2010:

Chesapeake Energy Parade of Lights Presented by Chase Television $75,605 Radio $105,200 Newspaper (Star-Telegram) $12,600 Promotions $12,000 Internet $6,000

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For More Information

For more information, please fill out the enclosed information and fax it back to us at (817) 335-3113, or simply email us and we’ll respond right away:

Name: ______Title: ______

Company Name: ______Email: ______

Address: ______City: ______State: _____ Zip: ______

___ Yes, I am interested in participation at the ______level. Please send a contract!

___ Yes, I would like further information about sponsorship opportunities with Fort Worth’s Favorite Parade!

___ No, I am not interested at this time, but please contact me next year before ______(Date)

___ No, I cannot participate, but I will pass on this information to someone else who may be interested in this opportunity.

Thank you!

Sponsorship Jay Downie, CFEE, Producer 817 336 ARTS + 513 615 1474 (cell) + [email protected](email) www.fortowrthparadeoflights.org

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