bitemen

PRETTY GREEN Collection

Cristina Lloyd joins Pretty Green in saluting one of the most famous bands in the 1960s and 1970s through their collabora- tion .

ot only has Liam Gal- psychedelic sound and iconic as the opportunity arose, it lagher launched a artwork created by Peter Blake immediately felt right for us.” new solo career and and Jann Haworth. As one of the album this year but most famous records of all time, He then added, “Using such a cel- Nhis clothing brand Pretty Green the album continues to inspire ebrated album as an inspiration founded in 2009 has also col- and influence musicians, design- has allowed us some real creativ- laborated with The Beatles and ers and artists even today. ity and we’re really pleased with Apple Corps to form a special the designs and collection which 50th anniversary collection in The Beatles x Pretty Green’s will hopefully bring a bit of swing- respect of the Liverpool quar- capsule collection contains 28 ing ‘60s psychedelia to life.” tet’s seminal album Sgt. Pepper’s pieces including a limited edition Lonely Heart Club Band. of 50 Lonely Hearts Club Parkas Pretty Green has been on quite a as well as other key styles such as journey since it launched in June His favourite band of all time, the Strawberry Fields Coat and 2009. Introducing the first col- Gallagher said of the collabora- the Pepper Jacket. The range lection for SS09, Liam Gallagher tion, “It’s been an absolute joy to also contains a variety of other spoke about the inspiration for do a collection in honour of the garments; from Kaftans and his style and the collection via a 50th anniversary of The Beatles Grandad shirts to vintage style video interview in Brighton. A Sgt. Pepper’s Lonely Hearts Club t-shirts. launch party was then held at Band for Pretty Green as The the Gore Hotel in Kensington, Beatles have been a massive “As a company of Beatles fans, to celebrate the debut inspiration to me, both for music it’s been a real privilege for collection. and fashion.” everyone at Pretty Green to work on this project with The Subsequent collections followed The album released on 1st Beatles & Apple Corp,” said including AW09 in September June 1967 is considered a Richard Ralph, CEO of Pretty 2009 and SS10 in June 2010. timeless musical memorabilia Green. “Given the previous col- It was soon after this that the which defined an era with its laborations we’ve done, as soon brand opened their first store