Attracting Investment in Tanzania's Tourism Sector
Attracting Investment in Tanzania’s Tourism Sector: The Investor Outreach Program A Case Study in MIGA’s1 “Investing in Development” Series Iain T. Christie Senior Research Associate, GWU 1. Multilateral Investment Guarantee Agency, a World Bank affiliate Tanzania’s Tourism Assets • 25% of landmass protected as conservation areas, • Coastal zone management to protect marine and coastal resources. • Tanzania has • 12 National Parks, • 17 Game reserves, and • 50 Game controlled areas and marine parks. • Natural, cultural, historic and archeological assets include 7 World Heritage sites • Ngorongoro Conservation Area, • Serengeti National Park, • Lake Manyara, • Selous Game Reserve, • Mt. Kilimanjaro and its National Park, • Stone Town of Zanzibar, and • Ruins of Kilwa Kisiwani and of Songo Mnara • Sandy beaches north and south of Dar es Salaam, • Spice islands of Zanzibar and Pemba, • Sports fishing off Pemba and Mafia, • Swahili and Arab cultures that dominated the East African coast • Olduvai Gorge, in the interior of the Rift Valley, traces of earliest man. • Masai culture and Makonde wood sculptures. Tourism Master plan With financial support from the European Union, Tanzania produced a Tourism Master Plan in 1996, updated in 2002: -- Roadmap; and -- Strategic framework The Tourism Master Plan emphasizes: • Enhancement of the Northern Circuit and its extension to Usumbara Mountains Pangani River and port of Tanga • Strong Southern Circuit building on its four national parks (Selous, Mikumi, Uszungwa and Ruaha) • Coastal zones and the off-shore islands • Enhancement of Dar es Salaam and its waterfront • Linking the northern and southern circuits via a corridor • A draft tourism plan for Zanzibar was also completed in 2003 Photo credit: Martin Wolter Hotel Kilimanjaro Kempinski The Kilimanjaro Kempinski – a short history • Kilimanjaro Hotel, Dar es Salaam, Tanzania, opens in 1965.
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