THE BEEB

There are 40 local BBC stations in the UK each producing at least 7 hours BBC radio produces over of talk a day. 127,000 hours of talktime This equates to 280 hours of talk per day. per year.

Add to this the BBC’s national output and the total talk time is over 350 hours That’s 350 hours of daily. That’s over 2 weeks of talk in one 24 talk each day hour period.

THE WIRELESS – in the South

Over 1.21 million people in and listen to the radio. THE BOX – IN THE SOUTH

Over 500,000 people watch BBC That’s South Today on BBC One. 91% of the population The average audience for ITV’s Meridian Tonight is 342,000.

On average each of these With combined viewing fi gures of listeners tunes in for 21 hours over 842,000 that’s enough to fi ll and 36 minutes each week the Madejski stadium over 34 times.

There are ten local stations covering some or all of the two counties. The three most listened to are: It’s amazing that the amount of that happens in the world every day 1. Thames Valley: 323,000 listeners per week 2. BBC Radio Berkshire: 127,000 listeners per week always just exactly fi ts the newspaper. 3. BBC Radio : 71,000 listeners per week – Jerry Seinfeld

SOCIAL MEDIA AND INTERNET - IN THE SOUTH THE PRESS – IN THE SOUTH Worldwide over 1.73 billion people use the internet.

Over 12 million newspapers are sold daily in the UK. There are 2.8m people on Linkedin within a 50 mile radius of Madejski Stadium. Berkshire has over 15 local newspapers with a combined readership of around 416,000. That equates to 2,756 ft high stack of business cards. has 20 local newspapers with a readership of nearly 500,000. 41% of businesses that use Facebook for marketing have acquired a customer through this channel. Oxfordshire has 10 local 34% of bloggers post opinions about products or brands. newspapers with a readership Do you like what they are saying? of nearly 200,000.

There are 206 trade magazines 78% of customers trust peer in the UK.  recommendation over advertising

www.mediafi rst.co.uk