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Primedia's Soap Opera Digest Online and Yahoo! Primedia's Soap Opera Digest Online And Yahoo! Chat Launch New Chat Programming For Soap Fans Daytime Television's Biggest Stars Slated for Weekly Chats NEW YORK, NY and SANTA CLARA, CALIF. -- June 19, 1998 -- The PRIMEDIA Magazine Group (NYSE:PRM) and Yahoo! Inc. (NASDAQ: YHOO) today announced the launch of new programming on Yahoo! Chat, featuring weekly chats with the most popular stars from daytime television. The agreement teams PRIMEDIA's Soap Opera Digest Online, the online extension of the 23-year-old leading soap opera fan magazine, Soap Opera Digest, with Yahoo!'s popular Yahoo! Chat service to bring soap opera fans interactive conversations with the hottest stars from the network daytime dramas. "By combining efforts between the number one soap opera magazine and the number one Internet guide, we are giving 'soap surfers' what they want in the converging worlds of new media, television and print," said Jason Bonderoff, online director for Soap Opera Digest. "Providing access to daytime's biggest names through Soap Opera Digest Online on Yahoo! Chat allows us to offer the communities of fans who visit our site a rare opportunity to talk one-on-one with their favorite stars." "Yahoo! Chat continues to expand the range of entertaining features we offer to appeal to our broad audience," said Lisa Mogull, senior producer of Yahoo! Chat. "Our program with Soap Opera Digest Online is a terrific opportunity to connect our users with the most dynamic soap stars on television, and to extend awareness of Yahoo! Chat to Soap Opera Digest Online's audience." Starting this week, Yahoo!'s millions of registered users can log directly onto the Soap Opera Digest Online chat area of Yahoo! Chat by going to http://chat.yahoo.com. This week's chats feature Another World's" Mark Pinter Monday, June 22 at 7 p.m. EDT/4 p.m. PDT; and "The Bold and the Beautiful's" Tracey Bregman on Tuesday, June 23 at 7 p.m. EDT/4 p.m. PDT. As part of the agreement, Soap Opera Digest Online and Yahoo! Chat are co-promoting the new chat programming with editorial content in Soap Opera Digest magazine and a button on Yahoo! Chat. The chats are also being promoted through the front page of Yahoo!® (www.yahoo.com), the world's most popular Internet guide. About Yahoo! Yahoo! Inc. (NASDAQ:YHOO) is a global Internet media company that offers a network of branded Web programming, serving millions of users daily. As the first online navigational guide to the Web, www.yahoo.com is the single largest guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. Yahoo! Inc. provides targeted Internet resources and communications services for a broad range of audiences, based on demographic, key-subject and geographic interests. Yahoo! is headquartered in Santa Clara, Calif. About Soap Opera Digest Soap Opera Digest, launched in November, 1975, is the highest-circulated soap opera fan publication, and is owned by PRIMEDIA Inc. PRIMEDIA Inc. (previously K-III Communications), with 1997 sales of $1.4 billion, is the authoritative source of specialized information in targeted media (specialty magazines, trade magazines, consumer and business information) and education (classroom and workplace learning). Some key brands include Seventeen, New York, Chicago, Modern Bride, Soap Opera Weekly, Channel One, Weekly Reader, Horticulture, World Almanac and American Baby. # # #.
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