Paying It Forward

Ace Your Next Brainstorming Meeting

Summer 2017 Leadership empowerment for women who Get the mean business Pay You Deserve Navigate the Gig Holly Robinson Peete Economy Paying it Meet Cisco’s Forward KC Wu Actress, author, advocate Saving Money Is Hard We’re here to help part lives. cisco.com/careers With are At Go change Think Connect us Cisco, all. making of our How? our inclusive with we DNA. the Through empower us, for unimaginable We and global diversity, live find you people workforce, and out it. a work how inclusion to reality. the make by you we’re them can a and can difference creating help every collaboration. world? build day, technology in the and the future. These way they’re that the values how world connects we are

Katrina Adams Vol. 8, Issue 2 31 Features Driven by Compassion Actress, author, and activist Holly Robinson Peete has 31become a tireless advocate for her son, her father, and her community. Upfront 5 Minutes with … Erika Irish Brown, global head of diversity and inclusion for business news giant Bloomberg, on the importance of women advocating for themselves. 9 The Office Top tips for staying in the loop while working at home. 10 DW Hot List Feeling overworked? Revive yourself by indulging in some of the hot new spa trends. 10 Versus How health advice has evolved in the last two decades. 11 Shortcuts Struggling with sleepiness? Expert advice for getting a quality snooze. 11 Stars Who Mean Business Kate Hudson rolls out a line of stylish, well-priced activewear. 13 Etc. Why are there still so few female unicorns? 13 Next Being a good listener led Jewel Burks to launch Partpic, which helps manufacturers find much- needed replacement parts. 15 Anatomy of a … brainstorming meeting. 16 ON THE COVER Holly Robinson Peete

diversitywoman.com Summer 2017 DIVERSITY WOMAN 1

Contents >

Take the Lead Accelerate We Mean Business Power Suit Cisco’s KC Wu on encouraging young women (and men) toward STEM careers. 19 CEO Woman When Lynn Perkins took a break from her tech job and became part of the mom community, the experience sparked a winning business idea. 21 Accelerate Ace your next performance review and boost your paycheck. 25 Take the Lead The gig economy has arrived! We share expert advice on managing contract workers. 27 27 25 DW Life To Your Health Seven exercise myths you should ignore. 37 Money Matters Money Matters Use these 10 smart savings strategies. 41 Power Trip For a life-changing travel experience, break out of your comfort zone. 43 Stepping Out Enjoy tasty brews and water views in lakeside Milwaukee. 45 41 Point of View Fresh Insight The importance of “owning” your successes. 17 Power Suit CEO Woman 5 Minutes with Celebrate The women of Target. 46 Conversations with Catalyst Take a cue from Hollywood and champion the “hidden figures” in your organization. 48 19 21 9

diversitywoman.com Summer 2017 DIVERSITY WOMAN 3 Contributors > Nicole McCabe Nicole McCabe is a global head of gender equality at SAP, responsible for PUBLISHER | Sheila Robinson the transformational strategy that supports SAP’s overall target of 25 percent EDITORIAL women in leadership by 2017. Nicole EDITOR IN CHIEF | Jackie Krentzman has experience in technical implementa- tions, acquisition integration, account DESIGN DIRECTOR | Cathy Krizik management, and marketing. In 2012, she joined the SAP Global Diversity & MANAGING EDITOR | Kimberly Olson Inclusion team and was tasked with COPY EDITOR | Judith Dunham increasing the representation of women in management. During her years in PROOFREADER | Sharon Silva that role, SAP has increased its representation of women in management from approximately 19 percent to nearly 25 percent. Nicole’s programs, inside and outside of SAP, ASSISTANT EDITOR | Eddie Lee include an ongoing Women’s Professional Growth (WPG) webinar series, supporting WRITERS | Dr. Katherine Giscombe career development for women, and the award-winning Leadership Excellence Accelera- Katherine Griffin tion Program (LEAP). The WPG series has had over 11,500 participants in three years, Janell Hazelwood at a cost of less than 5 euros per participant. Nicole is the founder of Women@SAP, Katrina Brown Hunt which has approximately 10,000 members. Jackie Krentzman Janell Hazelwood Erika Mailman Nicole McCabe Janell Hazelwood is an award-winning editor, Kyana Moghadam AMAZING consultant, and journalist, with more than 10 years Katie Morell of media experience at the New York Times, Scripps Sheryl Nance-Nash Howard News, and Black Enterprise. Her work and Antonia Rodriguez insights have appeared in The Huffington Post, E!Online, and CBS News, and she has been an instructor or speaker on career development, social media, and purpose monetization at the City Uni- WORKS HERE versity of New York, St. John’s University, Hampton University, Face2FaceAfrica, and other institutions. Janell has written features and managed a network of content producers and con- SALES TO DEFINE THE FUTURE, tributors on a variety of topics, such as career development, technology, small business, NORTHEAST global issues, and lifestyle. As a journalist, she has interviewed such top industry leaders John McNamara as Russell Simmons, Magic Johnson, Star Jones, Venus Williams, and former Nigerian (732) 525-2618 WE MUST REPRESENT IT President Goodluck Jonathan. She has also interviewed Fortune 500 CEOs and other [email protected] executives for both digital and print magazines. SOUTHEAST No one else sees the world like you do. Grace Valencia (202) 809-7775 That’s why innovation happens when Subscribe Craft the Perfect Elevator Pitch Build a Talent Pipeline [email protected] diverse perspectives have a seat at the Leadership Leadership empowerment empowerment Winter 2017 for women who er 201 for women who NATIONWIDE mean business mean business to DW Gender Equity: Boomers & Sheila Robinson, Publisher table. Learn more about diversity at Intel. 2017 and Millennials Beyond Can they work magazine Help! My [email protected] together? Co-worker Isn’t Pulling Lisa Lutoff-Perlo Her Weight BUDDY SYSTEM Find the right Intel.com/diversity diversitywoman.com How to exercise class WIND Transform DIVERSITY WOMAN BUSINESS OFFICE Your Is Your AT HER Dead-end Retirement Job on Track? BACK Cruise industry 1183 University Drive, Suite 105131 trailblazer Dr. Johnnetta B. Cole Leader Burlington, North Carolina 27215 © Copyright 2016 Intel Corporation. All rights reserved. Intel, the Intel logo, are trademarks of Intel Corporation in the U.S. Nonpareil (202) 809-7775 and/or other countries. *Other names and brands may be claimed as the property of others.

4 DIVERSITY WOMAN Summer 2017 diversitywoman.com AMAZING WORKS HERE TO DEFINE THE FUTURE, WE MUST REPRESENT IT No one else sees the world like you do. That’s why innovation happens when diverse perspectives have a seat at the table. Learn more about diversity at Intel. Intel.com/diversity

© Copyright 2016 Intel Corporation. All rights reserved. Intel, the Intel logo, are trademarks of Intel Corporation in the U.S. and/or other countries. *Other names and brands may be claimed as the property of others. We’re a big fan of different. At Target, we believe that the most important part of our business is our people. The diverse backgrounds, ethnicities and experiences are what make work fun, interesting and new. We attribute our success to our Team Members and the ideas they bring to work TM every day. To learn more about the diverse team at Target, visit Target.com/diversity.

The Ask n 2016, Fox reprised the TV hit X-Files, fronted by David Duchovny (Agent Mulder) and Gillian Anderson (Agent Scully). Debuting in 1993, it took three Iyears for Anderson to receive the same pay per episode as her costar Duchovny. This time around? Fox offered Ander- we have learned the hard way that others son half the rate it did Duchovny. might not give us what we know we de- So much for closing the pay equity gap. serve. So it is incumbent upon us to stop Last year, before filming began, Ander- merely being grateful for whatever is of- son successfully negotiated for equal pay. fered us and instead join Anderson and Happy ending. Sort of. This story illus- other women leaders in asking for what trates the bind women in the workplace we are worth—and refusing to give up still find themselves in today. We are fre- until we get pay equity. quently offered lower pay than a man in We have some tools to help you in this an equivalent role, and in many cases we challenge. On page 25, our Accelerate de- accept it as the cost of doing business. partment provides a road map. In “Ask I know how hard it is to demand our and Ye Shall Receive,” we offer concrete worth. I am among the multitudes of tips on how to make that ask and get the women who have not negotiated for pay you deserve. equal pay over the course of my career. I I know it’s hard. But selling yourself— It is incumbent worried that I would appear too demand- while staying authentic—is a skill that upon us to stop ing or “shrill,” or not regarded as a team can be learned. It is an executive skill set player. I expected my work to speak for we must possess if we are going to be suc- merely being itself and didn’t feel comfortable touting cessful in ensuring that all women, in all grateful for my accomplishments. professions, achieve pay equity—and well whatever is As a result, according to the Institute before 2059. for Women’s Policy Research, in 2016 offered us and women earned only 82 cents for every instead ask for dollar a man earned in the same posi- what we are tion. At this rate, we will reach pay equity in 2059—and not until 2124 for African worth. American women and 2248 for Hispanic women. I am here to tell you we have a say in Dr. Sheila Robinson the matter. Just like Gillian Anderson, Publisher, Diversity Woman

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Upfront >

Upfront written by Katherine Griffin Bloomberg’s Agent of Change

wo years ago, Erika Irish Brown became the first chief diversity Tofficer for the business and financial information and news company Bloomberg. With a background primarily in investment banking and capital markets, she brings a longtime passion for diversity and inclusion to the position, which carries responsibility for the company’s 192 locations.

Diversity Woman: What have been some challenges of being the first person in this role at Bloomberg? Erika Irish Brown: When you’re an agent of change, there is always a healthy amount of resistance to that which people are most accustomed to. Educat- ing our people at all levels of the company and making sure they understand 5 Minutes with Erika Irish Brown

why diversity and inclusion is a business an inclusive work environment, and DW: What is a wellness room and imperative has been a big opportunity attracting and retaining top global and how is it related to inclusion? in terms of ground to cover. And having diverse talent. Part of that is having each EIB: Bloomberg has an open work people think of diversity and inclusion business leader have a business-specific environment. There is no private space, in everything they do in their day-to-day diversity and inclusion business plan. no office door to close. So, depending on business is something we’re working on. office location and size, we have provided DW: You’ve said that one of the biggest is- rooms for employees who need access to a DW: Almost half of Bloomberg’s sues for women in the workplace is a lack space that is safe, quiet, and comfortable, employees work outside the United of opportunity. How do you address this? whether for religious needs, mental health, States. How do you set priorities in so EIB: Very often, women and people of or for the needs of a nursing mother. many different cultural environments? color expect to be recognized for their good EIB: We have a global strategy that gets work without raising it to others’ attention. DW: What keeps you going when this executed locally. The first thing I focused But until all leaders are inclusive leaders, work is difficult? on was building a top-notch global team. diverse professionals need to be prepared to EIB: To have the opportunity to make an They have applied a more local lens to raise their hands to ask for more and take impact at a global company like this is our global diversity and inclusion strat- advantage of opportunities that might not truly inspiring. At Bloomberg, we have a egy. We also have formed regional diver- materialize for them otherwise. great opportunity to engage clients and sity and inclusion councils to ensure that work collectively as an industry around we are being culturally sensitive in the DW: What are some strategies for diversity and inclusion. respective regions. women who want to build confidence? You have to have perspective and be EIB: One strategy for building con- resilient. I got my first job on Wall Street DW: What are the most important fidence is to take on stretch assign- through what now we would call a diver- elements of that strategy? ments—and ask if they’re not being sity and inclusion program. At the time it EIB: From our team’s standpoint, our offered. Confidence also comes from was a minority internship program. So I strategy focuses on education, creating having depth of knowledge in your area take it very personally. You have to be will- organizational accountability, ensuring of subject matter expertise. ing to be in the game for the long haul.

diversitywoman.com Summer 2017 DIVERSITY WOMAN 9 Upfront >

The Work-from-Home Files DW Hot List Up-and-Coming Spa Trends

he spa industry is booming—and pamper- ing experts have invented fresh ways to Thelp you recharge. The trend is toward treatments that connect spa-goers with nature and provide a respite from the digital world. Expect to see these popular new offerings. Low tech, high touch. A digital detox option, this therapy—featured at the Omni Bedford Springs Resort in Bedford, Pennsylvania—com- bines a salt exfoliation with a hand-and-wrist but- ter massage, to ease the toll of texting and typing. The Spa at Mohonk Mountain House in New Paltz, New York, has a tension-taming massage, with extra attention to hands and forearms. Forest healing. This Japanese treatment, now offered at spas like Blackberry Farm in Walland, Dear DW, friend or at the least for an errand Tennessee, is basically a walk (or yoga or medita- I’ve switched from a full-time on-site that puts you in contact with others. tion) in a beautiful natural setting. The emphasis schedule to three days a week at home, To stay connected, recognize that is on absorbing the tranquility of the environment two in the office. How do I stay produc- you’ll probably have to work harder to reduce stress and elevate mood. tive, stay connected—and make sure at communicating with both your Mindful massage. At L’Apothecary spa at my colleagues don’t resent me? coworkers and your boss. You’ll L’Auberge de Sedona, you can get a Quiet Mind Signed, want to keep your supervisor and massage, in which the therapist teaches you Free but Uneasy key team members updated on the simple guided breathing techniques to help you status of your projects, so that ev- let go of distracting thoughts. Dear Free but Uneasy, eryone stays aware of your involve- Garden revitalization. More spas are offering Those are all important goals, and ment and progress, says Maren therapies outdoors. At the Dorado Beach Spa at can be tricky to accomplish when you Kate Donovan, CEO of Zirtual, a the Ritz-Carlton in Dorado, Puerto Rico, guests work at home. company staffed entirely by remote can experience a coffee-and-cloves revitalizing To stay productive, it helps to employees. And if given the choice, scrub in the resort’s lush private garden. build some structure into your days. go for video rather than phone Silent treatments. Nearly any spa treatment Establish defined start and end times meetings. This way, you can better can be more soothing in silence. Mandarin Ori- for your workday, and stick to them. feel part of the loop and provide op- ental spas have Silent Nights, with massages, (Use a timer to remind yourself, if portunities for the informal contact facials, wraps, and other therapies provided in a need be.) That will help that’s so important for chat-free, music-free environment. you stay focused during The Office good working relation- the hours you’re work- ships. ing. Getting dressed in a reasonably To avoid generating resent- professional outfit—a sweater, not ment from your colleagues, you a sweatshirt, jeans rather than yoga might volunteer to pick up part of pants—will cue you toward work, too. a project from a coworker who’s Beyond that, be aware of what trig- overloaded. And it’s a good idea not gers you to go off track and have strat- to talk too much about how great egies to counteract those triggers. If your new schedule is. Find another it’s hard to stay focused when you’re work-from-home buddy to enthuse alone all day, for instance, get out of with about your morning walk or your home office—for lunch with a midday swim. THINKSTOCKPHOTOS

10 DIVERSITY WOMAN Summer 2017 diversitywoman.com Upfront >

Versus Health Guidelines ome health recommendations don’t change much: “Eat your vegetables,” for instance, and “Don’t smoke.” But other advice— Sparticularly on healthy eating patterns—has shifted considerably over the past two decades. 1997 2017 Why the change? Fats Choose a diet low in fat and Limit saturated fat to less than 10% of Not all fats are harmful, and some are saturated fat* total calories** beneficial Cholesterol Choose a diet low in choles- No recommendation to limit choles- Dietary cholesterol doesn’t play a terol* terol** major role in raising blood cholesterol to harmful levels Sugar Choose a diet moderate in Limit intake of added sugars to less than Added sugars crowd out other nutri- sugars* 10% of total calories per day** ents and are a major culprit in obesity Salt Choose a diet moderate in salt Limit sodium intake to less than 2,300 The optimal intake differs depending and sodium* mg/day. If you have prehypertension on your blood pressure level or hypertension, a 1,500 mg/day limit may be beneficial.** Coffee No recommendation* Three to five 8-oz. cups/day can be incor- Java has been linked with reduced risk porated into healthy eating patterns** of type 2 diabetes and heart disease, among other possible benefits Mammograms Annually for women over 40*** Annually for women over 45; every other For some women, risks of false (for women of average year for women over 55*** positives may outweigh benefits breast cancer risk) Pap smears Annually for women 18 and Every three years for women 21–65*** For some women, risks of false posi- older*** tives may outweigh benefits

* 1995 Dietary Guidelines for Americans (US Dept. of Health and Human Services and US Dept. of Agriculture) ** 2015–2020 Dietary Guidelines for Americans (US Dept. of Health and Human Services and U.S. Dept. of Agriculture) *** American Cancer Society

Shortcuts Sleep your way ... to the top of the class

n a world of endless to-do lists, it’s you’ve gotten sufficient sleep. much too easy to skimp on sleep. But • Get your work done faster and better. Iif you want to perform at your best at When you’re low on sleep, it takes you work, getting sufficient slumber is essential, longer to handle cognitive tasks and according to the National Sleep Foundation. you’re more likely to make mistakes. Sleep can help you: To put the power of sleep in your corner, • Concentrate more easily after an interrup- try these tips: tion. It takes your brain less time to switch • Set a bedtime alarm to remind yourself to back to a task postdistraction if you’re well turn in. rested. • Turn off your screens one hour before • Keep your memory sharp. Sleep helps your bedtime. brain consolidate what you’ve learned dur- • Get physically tired during the day by ing the day into your long-term memory. fitting in a workout or a walk—outdoors, • Regulate your emotions. You’re better able if possible, which helps regulate your to cope with frustration—less likely to circadian rhythm. snap at a coworker, for instance—when • Avoid caffeine in the afternoon. THINKSTOCKPHOTOS

diversitywoman.com Summer 2017 DIVERSITY WOMAN 11 NICE WORK

Walgreens is the nation’s largest pharmacy chain. That means more opportunities to lead in strategic roles at all levels of our organization. Diversity and inclusion are key aspects of our strong value system and culture, which have carried us through more than a century of service to our communities.

Learn more at www.Walgreens.com/diversity.

7913_Walgreens Professional Woman Full Page 4.13.15.indd 1 4/13/15 10:06 AM Upfront >

Stars Who Mean Business Kate Hudson: Almost Famous, Always Fabletics ctress Kate Hudson’s cloth- tinued to act in both movies and television, offer items tailored to their style prefer- ing brand, Fabletics, was born and become a mom to two boys. ences and activity choices. Afrom her love of movement. Physical activity has been second Hudson has been inspired to see Begun in 2013, it’s a line of accessibly nature to Hudson for many years. She women in Fabletics online forums en- priced activewear, including leggings, started Fabletics because she wanted to couraging one another to meet their goals sports bras, and swimwear. support other women seeking to live ac- for exercise. Hudson, 37, catapulted to fame in 2000, tive lives. Many pieces are priced below “People think you need two hours a day when she was featured in the film Almost $50. The company has a subscriber- to do it,” Hudson told Allure magazine. Famous and won a Golden Globe and an based business model: members fill out “If you work out 20 minutes a day in Oscar nomination. Since then, she’s con- detailed questionnaires so the brand can some way, you’re going to see changes.”

Where Are the Female Unicorns? 16 percent of the top 1 percent of earners but just 11 percent of the top 0.01 or all the gains women have overwhelmingly outnumbered percent. made in business, they are still female, by about 20 to 1. And For women to be as likely as men Ffar less likely than men to found while the majority of female to attain these high-wealth positions, the highest-value start-ups. founders had earned a our educational system needs to do a That’s the message from a research graduate degree, the majority better job of educating them in science report by Goodcall.com examining the of male founders had only an and technology, observers say. “The girl factors behind the success undergraduate degree. who can dominate a field of robots is Etc. of male and female founders Similar findings come from a National a woman who can dominate a field of of unicorns (start-ups valued Bureau of Economics Research study look- men,” Martine Rothblatt, founder of both at $1 billion or more). The report found ing at the proportion of women and men Sirius Satellite Radio and United Thera- that male founders of these companies among top earners. Women account for peutics, told the New York Times.

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It’s more than a job. It’s a mission.

Are you looking for a career with countless opportunities to soar? The Federal Reserve supports a diverse workforce because it enables participation from all individuals, fostering a culture of professional enrichment and collaboration. Each of the 13 Federal Reserve entities provides a challenging work environment in a variety of fields with opportunities for you to grow and reach your fullest potential.

Create a meaningful career path in Information Technology: There are many career paths and opportunities available at the Federal Reserve in Information Technology. High priority initiatives such as Cyber Security, new Application Development and Information Security all help support our public service mission and critical work for the nation’s economy.

Make a difference: We offer jobs where Information Technology employees and potential candidates have an opportunity to contribute to our public service mission; providing the nation with a safe, flexible and stable monetary and financial system.

It’s more than a job. It’s a mission: To join the important mission of the Federal Reserve, visit www.FederalReserveJobs.org. Upfront >

Young Entrepreneur: Jewel Burks Finding a Market Niche

or Jewel Burks, the road to industrial and commercial parts supplier companies looking for innovative ways entrepreneurship started with McMaster-Carr. There, she discovered to stay ahead.” Flistening closely. that customers often didn’t know the Her advice for others working in big Burks, 27, is the founder of Partpic, name or number of the replacement part companies who dream of becoming which uses image searching to help they needed, and were frustrated that entrepreneurs? Be sure to save enough manufacturers find and order replace- they couldn’t just send a picture of a part to cover your start-up costs before you ment parts. The company won the 2015 for the company to identify. quit your job—even if it means you have Best Enterprise and Smart “Listening to customers led me to to build your company at night and on Next Data Technologies award understand the depths of the problem,” weekends. Don’t burn any bridges at the at the South by Southwest Burks says. With her tech-company company where you work. Identify the Accelerator Showcase; that same year, background, she quickly realized that an people who will be there for you when Burks also presented the company’s image-based parts identification system things get tough. technology at the White House. would be hugely useful. In 2013, she And always remember to listen. Burks began her career in Silicon founded Partpic. “Listening to my team helped me learn Valley, where she worked in enterprise Burks is enthusiastic about Atlanta about building a highly technical prod- sales for Google. But after a couple of as a hot spot for tech companies. “With uct,” Burks says. “Listening to feedback, years, she got homesick for the South— so many great universities, Atlanta is not with a defensive stance, but rather she was born in Mobile and grew up in an excellent place to recruit talent,” she with a strong desire to improve, has Nashville—and took a job in Atlanta at says. “It is home to 18 Fortune 500 helped me become a better leader.”

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Generate Ideas—Not Stress Anatomy of a … Brainstorming Meeting

hen you need fresh ideas, it’s time for a brainstorming session. And while some people love them, others Wdread them, in part because they can be unfocused, sometimes seeming like a free-for-all college dorm rap session. So, as a leader, how do you facilitate a lively, energetic—yet controlled and focused—meeting that actually produces the new perspectives you’re seeking? Here are some ideas. SCHEDULE FOR MORNING. Everybody is likely to be fresher.

INVITE 3 TO 10 DIVERSE PEOPLE. Fewer than three doesn’t build much energy; more than ten gets unwieldy. You’ll get a broader range of ideas if you include men and women with differing experience DEFER levels, backgrounds, and ethnicities. JUDGMENT. If someone starts critiquing STATE THE GOAL CLEARLY. an idea, remind participants “Identify strategies for increasing that evaluation comes later. our Latin American market share,” for instance, or “Enlarge the audi- BE INCLUSIVE. ence for our thought leader con- Start the meeting by saying that you tent.” want to hear from everyone. If some participants are keeping mum, go around EMPHASIZE QUANTITY. the room to ensure that everyone speaks. At the outset, identify how many ideas you want to come up with. CAPTURE EVERYTHING. A big number—50 to 100, say— You might try easel-size Post-it notes encourages people to keep rather than butcher paper or a white board, generating ideas. for ease of transferring afterward.

16 DIVERSITY WOMAN Summer 2017 diversitywoman.com Point of View >

Fresh Insight Be Bold—Early, Often, and Every Day arch 8 is recognized around the world as International Women’s Day, a day to celebrate the social, economic, cultural, and political achievements of Mwomen, while calling for the acceleration of gender parity. This year’s theme, “Be Bold For Change,” may seem you or may make you seem conceited. Simply say, “Thank you.” simple, yet it still is a challenge for Nicole many women, of all ages and at McCabe every phase of their lives. Be a mentor Learning to be bold starts early. While it’s important to be your own ad- My daughter’s classroom recently vocate, it’s equally important to promote had a contest in which they created a book others. Very few of us are solely responsible and together decided which child’s drawing for our own success; we have mentors, team- would become the cover art. My daughter’s mates, and friends supporting us along the drawing was chosen as a finalist, along with a way. Be appreciative of these people by becom- male classmate’s artwork, and the children in ing that person for someone else. the class voted to break the tie. My daughter voted for the boy’s picture instead of her own, Take care of yourself and ultimately lost by one vote. The boy voted Many women, myself included, feel the Many women, for himself. While I was proud that my daugh- pressure to be perfect—as mothers, wives, myself included, ter showed such empathy and kindness, I was caregivers, employees, managers, and role disheartened that she gave up an opportunity models. We feel stressed and guilty if we feel the pressure that she equally wanted. So what did I do? I don’t succeed. Studies show that women ex- to be perfect. framed the losing artwork and wrote on the perience more workplace stress than men— glass, “Don’t give away what you earned.” and while it may seem that working longer This mind-set certainly isn’t exclusive to girls hours and taking on more projects are ways in the classroom. Women pass up—or don’t to get ahead, the recognition should never even pursue—opportunities and defer to male come at the expense of our health. counterparts every day. In the spirit of Interna- Through my personal experience with tional Women’s Day, I challenge all women pro- stress, I have learned that perfection is not a fessionals to take a bold step forward toward goal that can be achieved in life, and making greater empowerment and confidence. mistakes is part of being human. It’s impor- Here are three ways to embrace your suc- tant to recognize your limits and set realistic cesses and be a better advocate for yourself. expectations of yourself, and to replace stress- inducing thoughts with encouraging ones. Own it I urge all women to remember that being Whether it’s taking on a new project or com- bold doesn’t just mean standing up for oth- municating the progress of your work, you ers—it also means standing up for yourself. need to take what’s yours and own it. This in- Taking steps to ensure that you are sup- cludes both accepting responsibility for your porting your best interests can give you the mistakes and credit for your accomplish- confidence to be a better employee, coworker, ments. Sharing failure can be uncomfortable, and manager. DW but sometimes it’s even harder to accept your successes. Don’t downplay praise because Nicole McCabe is the senior director of global you feel that it attracts too much attention to diversity and inclusion at SAP.

diversitywoman.com Summer 2017 DIVERSITY WOMAN 17 Congratulations Diversity Woman on 10 years of Congratulations Diversitypointing Woman the way. on 10 years of pointing the way to Inclusion & Diversity. We Mean Business >

changes are complex and wide reaching, touching each function at the company as well as our partners. To get there, we need a solid foundation and a process map that helps guide us as we build the future. My organization, Opera- tions Architecture, guides the process and approach that look at our business strategy to design and deliver an opera- tion engine to transform and run the business of the future. All the while, we must design data and analytics into our processes so we can use intelligent information to be proactive and adap- tive to business environment changes, KC Wu make good decisions, and improve the customer experience. The STEM DW: Cisco is heavily committed to STEM initiatives and bringing young girls and women into the fields of science and Evangelist technology. Why are you personally passionate about this? KW: I am passionate about ensuring that not just girls, but all of our youth, grow The Hong Kong native held program management positions in up feeling confident in their worth and and Cisco SVP never was external factory setup, acquisition inte- abilities—ready to pursue their dreams gration, order fulfillment systems, and and aspirations. I was lucky enough to told when growing up production process optimization. enjoy the same support from my par- “girls don’t do math” Before joining Cisco, Wu spent seven ents. The confidence that my parents had years at Quantic Industries, an aerospace in me led to the knowledge that I could By Jackie Krentzman and defense company, where do anything I put my mind C Wu, Cisco’s senior vice presi- she held leadership posi- Power Suit to. Gender stereotypes put dent, Operations Architecture, is tions in manufacturing engi- boundaries around us and Kresponsible for keeping the com- neering and production control. can limit our dreams. We cannot let our pany’s operating platform—in effect, its Wu earned a bachelor of science in gender define what we can or cannot do. complex machinery—finely tuned and mathematics and chemistry from Indiana I attended an all-girls school in Hong operating at full potential. Operations University in Bloomington, Indiana, and a Kong where no one told me that math Architecture utilizes data and Cisco’s tal- master of science in industrial engineering and science were “not cool” for girls. I ented team to maintain the company’s from the University of California, Berkeley. explored everything. Today there are too operating model. many social constraints telling girls what’s Wu, who joined Cisco in 1994, has held Diversity Woman: Can you describe cool and what’s not. It’s important to in- multiple leadership positions at the com- what you do at Cisco? spire girls to dream big because the world pany. She has led teams within supply KC Wu: Cisco is undergoing exciting is changing, quickly! chain management, business architecture, changes as we transition our business to I believe that math is a language describ- and process transformation. She has also a more recurring revenue model. These ing how the universe works, that science

diversitywoman.com Summer 2017 DIVERSITY WOMAN 19 We Mean Business >

I strive to lead by example and inspire the Diversity of background, thought, and new generation to move to the front and ideas leads to amazing innovation! be visible leaders. describes how we progress as humans, very successful in their respective fields DW: You’re also an executive sponsor and that technology is changing how we and immigrated to the United States af- of Men for Inclusion at Cisco. Why is it live. As human beings, regardless of gen- ter their retirement. They always pushed important to engage men around this der, we need to be part of this evolution me to try new and diverse activities, but issue? and innovation. At the core of human mostly guided me to experience things KW: The group’s mission is to shape our progress and innovation is an inclusive en- I was interested in. This molded my per- diversity culture and drive inclusiveness vironment. We can’t move forward alone. spective as I got older. I would describe for all underrepresented groups in Cisco We all benefit from diversity of thought. my career path as both an exploration to fuel innovation and growth. Our goal is and an adventure. Natural curiosity is my to shine a light on unconscious bias by ed- DW: Did you ever have an experience guide. I am constantly asking questions ucating ourselves and our peers. The work while growing up where it was assumed and researching topics of interest to me. we do together includes mentorship and you couldn’t handle math, science, or I love to find the answers to things I don’t sponsorship, as well as best practice shar- technology because you were a girl? know. Having leaders who believe in me ing among male leaders to develop and Or do you feel you’ve experienced bias and push me out of my comfort zone has foster an inclusive culture. When I think toward women in the tech industry? been key. about the many resource groups at Cisco, KW: I’m fortunate that I never experi- despite the different focus areas, each one enced anyone telling me I could not handle DW: You are a member of the Cisco is working to demonstrate the value and any of what are traditionally viewed as the Asian Affinity Network (CAAN). Can you importance of diversity. Diversity of back- “male” subjects, like science or math. My tell us a bit about what CAAN does and ground, thought, and ideas leads to amaz- father was a doctor and my mother was a what your role is? ing innovation! nurse, and so at a young age I was exposed KW: I’m really proud to be part of the ex- to biology and medical information. Also, ecutive support team that provides spon- DW: Tell us about how your mentors my father was a world-renowned amateur sorship and guidance to CAAN. CAAN’s have influenced you. Have you men- photographer and taught me how to mix vision is to make Cisco a place where tored or sponsored someone, or are you chemicals to develop the photographs. I Asians are at their best for Cisco and the doing so currently? was excited to learn this, and so chemistry world by attracting and developing the KW: Simply put, I would not be where was just fun for me. As a result of these best talent, creating networking oppor- I am without the many mentors and spon- really positive experiences, I grew up with tunities both inside and outside the com- sors I’ve collaborated with over the years. no fear about STEM subjects. pany for our employees, and giving back These relationships have challenged me to But in grad school, I was one of only to the community. do more, dream more, and become more. two female students in industrial engi- I believe mentorship is critical today for neering. While it was awkward at times, DW: A study last year by Ascend young women interested in STEM. With- I really didn’t experience major obstacles. revealed that in the tech industry out it, it’s often hard for these women to The important lesson for me was that you Asian Americans are well represented see the art of the possible. should always follow your passion and not in lower-level positions, but not in the Because I’ve gained so much from let social norms define you. Venture into higher management and executive lev- these types of relationships at work, anything you love and open up new paths els. In your opinion, why is that? What I take time to both mentor and sponsor on your journey. can be done to improve these numbers? many people at Cisco. Some are more KW: Traditional Asian values, such as formal engagements, where we work on DW: Tell us about your parents. Did “respect authority,” “modesty is a virtue,” a business problem or challenge they’re they experience any challenges in the and “hard work always pays off” can in- facing. However, I often find that more workplace? If so, how did those chal- fluence our behavior and leadership ap- frequent ad hoc mentoring conversations lenges inform your thinking and how proach. We tend to lead from behind, can help people quickly get back on track you developed your career path? but to progress to the executive level and and moving in the right direction. I’m al- KW: My parents were born in China and find success there, one must lead from ways open to offer guidance and mentor- then moved to Hong Kong. They were the front. As an Asian American leader, ship wherever I can. DW

20 DIVERSITY WOMAN Summer 2017 diversitywoman.com We Mean Business >

the United States, with a field of 150,000 sitters and nannies. The company has benefited not only from Perkins’s connection to mom groups, but also from her background in start-ups, like the fashion site she founded, Xuny, as well as her stint as director of real estate development for Joie de Vivre. Diversity Woman spoke with her about the wisdom she’s gained from both big and small companies—from how to CEO Woman shop for real estate to the upside of being fired.

Diversity Woman: What made you think UrbanSitter would work? Lynn Perkins: I’ve always loved to match- make—spouses, jobs—so I had become LYNN PERKINS this nanny-babysitter matchmaker for my mom friends. I knew my next thing would be in tech, where we were seeing The Mommy more peer-to peer transactions, like Air- bnb, and tech companies using customers’ social media profiles. If there was Entrepreneur ever a marketplace ripe for using this kind of innovation, this was it. I ran the The start-up veteran made Area–based CEO of UrbanSitter. “These idea by a few programmers, and one dad mom groups had these online lists, look- said, “Sure, I can do this.” life easier for moms when ing for sitters or nannies. I found it fas- she launched a company cinating that people would take advice DW: What were the challenges in while taking time off to be from the people in this group—that they launching the business? felt less guilty leaving their kids if they LP: I was starting the company at a dif- with her children had some connection to that sitter.” ferent point in my life, when I had two Not long after that, UrbanSitter.com young kids, so it was both crazy and ex- By Katrina Brown Hunt was born, a website where members ac- hilarating at the same time. And in the n 2011, Lynn Perkins took a break cess child-care referrals through common beginning, pitching UrbanSitter was from the tech world to spend qual- connections and groups—schools, play- tough because the investors were typi- Iity time with her small kids. In doing groups, swimming programs, and more. cally men, and they were more removed so, she came up with her next start-up (Sitters, meanwhile, are vetted with mul- from their child-care solutions—making idea—and got a unique insight into her tiple levels of background checks, includ- those decisions often falls to women. future customer base. “I had connected ing social media use.) Today UrbanSitter. It’s tougher to pitch to an audience that with the mom community,” says the Bay com is available in more than 60 cities in doesn’t use your product.

diversitywoman.com Summer 2017 DIVERSITY WOMAN 21 We Mean Business >

DW: What did you learn in the process? outside my budget. I started looking at LP: I look for grit and scrappiness, and LP: One thing I had always assumed the tech publication TechCrunch, in the I like people who are curious. At a start- was that if you booked a sitter—say, mergers and acquisitions section, to see up, you’re constantly testing whether you wanted Stacy from UCSD but she’s which companies were acquiring other something is working or not. I have a busy—you would want to go back to your companies. I’d call the bigger company’s quote on the wall, from an interview I did connection with a friend and see whom leasing department and say, “You’re with an investor, and I always get asked she would recommend. But if you have had a good experience with Stacy, you want to book her friend, like her soccer I look for grit and scrappiness, buddy. That’s been really interesting, the way we can surface the connections—the and I like people who are curious. same way parents are connected through organizations, so are the sitters. about to get this space on your books, about it. It says, “As You Develop Trust, DW: Growing up, were you a natural and if you’re going to sublease it, I want You Develop Brand Equity.” People al- leader? to hear about it, and then you won’t ways ask about it. For people who are in- LP: I grew up in San Diego, and I think have to use a broker.” I saw that a com- terviewing, what we’re doing is building I always knew I wanted to start a busi- pany was being acquired by Oracle, and trust on both sides. I want people who ness. As a kid, if our house was getting we got that company’s space at about work here to trust the company as much shingles, I would create a firewood busi- 60 percent of the rate at the time. Then, as child care is based on trust. ness. In high school, I was even a babysit- when the Oracle team came to look at ter broker—parents would call me—and the office, they sold me all the furniture DW: What piece of business lingo I also babysat. I liked organizing things. for $1. The money I saved bought us an- annoys you? other engineer. LP: One that drives me crazy is pivot— DW: You’ve spent some time working it’s used all the time. In one way, it can for large companies. What did you learn DW: What was your very first job? mean something wasn’t working and you from them? LP: I worked at Baskin-Robbins when I had to change directions. That can be LP: At a big company, you’re always ac- was a sophomore in high school, and it great, and it’s important to course cor- quiring skills, whether you stay in that was such a humbling experience: I got rect, but pivot sometimes just sounds field or go into something else. I get told fired. A group of kids had come in with better than saying that you’re failing. by investors a lot that our presentations gift certificates for sundaes, with their always look professional, and you can’t parents, and I accepted 10 fake gift certif- DW: What book have you read recently underestimate that. Having that thor- icates. I was fired in front of the cowork- that inspired you? ough training, on basic business funda- ers at a meeting—it was humiliating. LP: I read Turn the Ship Around! by L. Da- mentals, instills confidence. At big com- vid Marquet, who while in the navy was panies, I liked working for really smart DW: Were you bitter? What did you take put in charge of a sub. He becomes an ex- people—a boss who inspires. But what I away from it? pert in this one submarine and then gets didn’t like was feeling like a cog in a big LP: I was pretty upset, but it was a learn- assigned to a totally different one. He wheel. ing experience. Later on, I had a boss has to learn how both to manage a giant who was kind of intimidating. But then group and also to get them to teach him DW: What strengths have you gained I thought, the worst thing that could things that he needs to know. from being involved with start-ups? happen is he’ll fire me. And I’ll go on. So I I am not a programmer, so it’s good to LP: You have to be gritty and scrappy in guess it taught me resilience. The funniest think about how I have to manage peo- a start-up. For instance, at UrbanSitter, part was, at the time, I didn’t even eat ice ple who have expertise that I don’t have. four years ago we were looking to get a cream, so I saved them so much more than How do you get people to follow you, and new office, and the real estate climate had what they lost on those gift certificates. also have them rise to the occasion? DW gotten crazy. I knew I needed engineers, and they like to work in nice offices—and DW: What do you look for when you Katrina Brown Hunt is a regular I was seeing either dingy spaces or ones interview? contributor to Diversity Woman.

22 DIVERSITY WOMAN Summer 2017 diversitywoman.com Lead theWay

Crown Princess Elena of Avalor–— the newest Disney Leader to choose her own destiny Choose your own destiny. To learn more about careers at Disney, visit jobs.disneycareers.com

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feel ‘right’ about negotiating salary and/or Accelerate benefits. As a former recruiter, I can’t tell you how many times I was ready to boost someone’s salary and give a sign-on bonus—if only he or she had asked.” When it comes to those who do negotiate, men have found more success at it than women. In the same Glassdoor.com study, 15 percent of men indicated that their salary negotiations for their current or most recent job resulted in more money, compared to just 4 percent of women. “Negotiating is literally opening the door to a conversation,” Salemi adds. “The reality is, yes, even when it’s your first opportunity, you must negotiate.” Let’s say you’ve accepted the job offer, gotten through the initial negotiation phase, and excelled in the first few months—or years—and are hoping to take things to the next level. A pay raise is directly connected to performance, and when it comes to reviews, the stats for men and women in some industries are just about as unequal as those related to salary negotiation. Findings in a 2016 study by Stanford University researchers show that employers viewed male and female employees differently in evaluations. Women received more vague praise than Ask and Ye Shall Receive men (57 percent of the time, versus 43 Eight tips for acing a performance review—and percent of the time), and men were more likely to receive developmental feedback getting the pay you deserve than women (60 percent of the time, versus 40 percent of the time). By Janell Hazelwood even bother to explore their compensa- Even with all the strides female pro- here’s a common adage that tion package options. Recent research fessionals have made and the historical many career experts, human re- from Glassdoor.com, a leading online job milestones accomplished, women are still Tsource executives, and profession- search and recruitment resource, found earning 20 percent less than men—a real- als agree upon: when it comes to a salary that 59 percent of U.S. professionals ac- ity that has not changed much in the past boost or any type of professional advance- cepted the salary they were offered and few decades—and they are often still over- ment, you don’t get what you deserve— did not negotiate, with women (68 per- looked when it’s time for appointments to you get what you ask for. Whether you’re a cent) outnumbering men (52 percent) in C-suite roles at major corporations, espe- recent college grad up for your first gig or settling for the first offer. cially in lucrative industries such as tech an executive contemplating your next ca- “The biggest mistake I’ve seen among and finance. reer move, negotiation is a key component candidates is simply that they don’t ne- What does all of this mean? How can you of the process. gotiate,” says Vicki Salemi, career expert best approach getting what you deserve Oftentimes, candidates and employees at Monster.com. “Typically, they’re so even while facing the issue of gender ineq- just take what they are given and don’t happy to even have a job offer, they don’t uity? In today’s business environment, it’s THINKSTOCKPHOTOS

diversitywoman.com Summer 2017 DIVERSITY WOMAN 25 We Mean Business >

more than important for professionals to substantial title, day-care services, better be strategic and smart in asking for and get- Negotiation is not health insurance options, freedom to work ting adequate compensation, and women an option. Even if from home, education resources, or a more literally can’t afford to leave money on the flexible work schedule. Sometimes it’s not table. Neglecting to be deliberate in efforts it makes you just about money in your pocket, but more to get your just due can cause a negative about money-saving options or future ca- snowball effect and can lead to burnout, nervous, work reer-advancement tools that the company underemployment, and even financial dif- through it. might feasibly be able to give you. ficulties. Know when to walk away—whether Here are eight tips for swaying your 8 for now or for good. If you’re a new performance review in your favor and helpful in shaking off those negotiation job candidate who was just given an offer, acing raise negotiations. jitters as well. be aware of indicators that the company Prioritize what’s important. “Always or job is—or isn’t—the right fit for you. Do your research. It isn’t just about 4 go for salary first, then sign-on bo- “This is your future employer,” Salemi 1how you feel or what you believe you nus, then all the perks,” Salemi says. “The says. “Are they treating you respectfully deserve. It’s about having solid informa- most successful negotiations I’ve seen and acknowledging your right to ask for tion on the market value of your skills don’t occur when someone asks for the more, or are they making this a stressful and job title. “Find out the going rate for sun, moon, and stars. It’s important to situation, almost as if they’re reprimand- your job position in your area on sites like prioritize.” ing you like, ‘She should be happy enough Glassdoor.com and take into consider- Be realistic in your expectations. to work for us!’ Pay attention to red flags, ation any perks the company offers you, 5 “Before you go into the meeting, even and remember, it’s OK to walk away.” says Hallie Crawford, a certified career if you have a dream number in mind, de- coach and founder of HallieCrawford. cide how much you can realistically live If you think it’s worthwhile to stick with com, a digital platform for career ad- with, and be happy [even] if the nego- your current job but you’re not getting vancement and coaching services. tiations don’t go exactly how you want,” what you want during negotiations, revisit Determine the best time to make Crawford says. Also, be prepared with a later. Thank them for their time and end 2the request. If the position is a new counter-request if your initial ask was not the meeting. Perhaps it was a bad day, or opportunity, Crawford suggests initiat- adequate. Use data to negotiate. Ask if maybe your request is not in the budget. ing salary negotiations close to or at the the company can revisit the numbers be- Let them know that you would like to try time of the job offer. If you’ve been at the cause, based on your research, the going to renegotiate at a later time. job for a while and want to get a raise or rate for someone with your level of skills Whatever approach you choose, speak- promotion, try to time your meeting to and experience is X dollars. ing up is a step in the right direction. Think coincide with key transitions. “If some- Share your accomplishments and about it: would you accept the first offer on thing has happened to change things in 6 include tangible metrics. If you’re a house you’re selling, an insurance quote, your current position—a change in job already on the job, draft a log that il- or that great buy at a flea market? Much of title, the addition of new responsibilities, lustrates your value and skills as an em- our lives involves negotiations, and apply- a company merger—that is an acceptable ployee. “All professionals should have ing targeted skills to get top dollar for your time to negotiate your salary or job re- one,” says Crawford. Get the feedback you talent and time can mean the difference sponsibilities,” Crawford says. need by asking specific questions about between a sustainable career and financial Practice your approach before spark- your performance and how you might wins or a total meltdown. 3ing the negotiation conversation. improve, and include things in your log “Not negotiating is not an option,” says “Have a pregame plan in mind,” says Sa- like successful projects you’ve worked on; Salemi. “Even if it makes you uncomfort- lemi. “Figure out ahead of time what you specifics on how you’ve helped increase able, even if it makes you nervous, work will ask for and how much you want.” efficiencies, improve workflows, or boost through it. Trust me, it will get easier Think about the ideal compensation for profits; and notes on other accomplish- each time.” DW your lifestyle and your financial goals, ments that show your value and make a and write down these details. Then get case for that raise or promotion. Janell Hazelwood is an award-winning edi- advice. “Go through your pitch with a If you can’t get a raise, negotiate oth- tor, media consultant and journalist whose trusted friend or mentor, and ask her 7er perks. “The easiest one to get green- work has appeared in The Huffington Post, what she thinks,” Crawford advises. “Be lit is additional time off,” Salemi says. “Fig- E!Online, and CBS News. She has taught open when suggestions are offered.” Get- ure out in advance how much you’re asking and given speeches on career advancement, ting the support of someone who has for, such as one workweek or seven days. media trends, and purpose monetization for been successful in her career climb is “You can also negotiate getting a more various organizations.

26 DIVERSITY WOMAN Summer 2017 diversitywoman.com We Mean Business >

Navigating the Freelance Economy How to be a pro at managing contract workers

By Katie Morell in freelance capacities than in 2005, ac- small businesses, is often preferred to n spring of 2016, two professors— counting for 15.8 percent of the work- avoid paying payroll taxes, unemploy- one from Harvard University, another force, up from 10.1 percent in 2005. The ment taxes, and other benefits. Ifrom Princeton University—published a spike is a decidedly new trend; according According to many estimates, 50 per- study titled “The Rise and Nature of Alter- to the study, just 9.3 percent of workers cent of the US workforce will be working native Work Arrangements in the United were freelance in 1995. in a freelance capacity by 2020. This isn’t States, 1995–2015.” The wide-reaching These numbers translate just Uber drivers, Task- study, among the first of its kind, looked at directly to how business Take the Lead Rabbiters, and people the increasing popularity of the freelance— owners are running their who rent their homes on or gig—economy over the 20-year span. companies. Hiring someone in a free- Airbnb. Today, freelance workers operate The results were shocking: in 2015, 9.4 lance or contract capacity is now more from entry-level roles all the way up to million more people reported working common than ever and, in the case of the C-suite (there are agencies that place THINKSTOCKPHOTOS

diversitywoman.com Summer 2017 DIVERSITY WOMAN 27 We Mean Business >

For Julie T. Ewald, it all comes down to setting expectations and 3 Questions for Sara Sutton focusing on transparent communication. Based in Las Vegas, Ewald Fell, founder and CEO of is the CEO and creative director of FlexJobs.com and Remote.com Impressa Solutions, an inbound marketing agency and content 1. What should every freelance manager know development firm. According to and do? her, the best clients are those who know what they want be- • Be respectful of a freelancer’s time—most are juggling fore even reaching out. multiple projects. “The number one issue • Establish a communication plan—a weekly check-in call or just most freelancers deal with regular emails. You both should understand what is expected. when they get contacted • Check in as you go. This not only helps make sure they are by a new client is a lack staying on track, but it also lets you identify trouble spots of set expectations,” she before the final project is done. says. “It is essential to • Treat your freelancers like whole people. Strike up casual know what you want and conversations to get to know them better. You may find do a fair amount of plan- they’d be a great fit for a permanent role within your ning and strategy around company, or just for more freelance projects. the engagement beforehand. 2. What is a common manager mistake? Figure out your ROI [return on Micromanaging is a mistake. Freelancers are generally respon- investment] and your appropri- sible for when and how their work gets done, so focus on their ate budget, or you will be throw- progress and results. If you have specific things they need to know, ing money away.” establish that ahead of time. Give feedback on their progress and Worried you don’t know where deliverables, not methods or process. to start? Do some online research into the type of independent contrac- 3. How can freelancers stand out among the crowd? tor you are looking to hire and to find Position yourself as a person who can help clients solve problems or ideas for how to structure a specific proj- reduce workloads in a particular way. What expertise sets you apart? ect. If you are still unsure, consider hir- Having some sort of online portfolio, website, or even just a detailed ing a local expert or virtual consultant to LinkedIn profile will help make your value clear to potential clients. help point you in the proper direction. It’s a good idea to interview several can- — By Katie Morell didates before taking the plunge, or to offer a trial period so you can get to know each other’s work styles. Once you’ve found the right person for the job, agree freelance CEOs and CFOs). It is conceiv- of a marketing team at a large company on deadlines and make sure there is ac- able that so-called traditional working that requires assistance around social countability on both sides. arrangements—inside an office, strict media or blog content. Your tech firm is “There’s a lot to be said for logical, struc- nine-to-five regimen—may become a in desperate need of a pinch-hitting pro- tured feedback and accountability,” says rarity in the next 20 years. grammer for a one-off project. The beauty Ewald. “Often when freelancers are given Here is what business owners need of hiring a freelancer is that the relation- an assignment with a deadline, they will to know to navigate this giant wave of ship can go on for years or days, depend- have to wait for the client to hold up his or change in the workforce. ing on your needs and how seamlessly the her end of the bargain in terms of getting person fits into your organization. back drafts or other sections of the proj- Establish expectations and cultural fit Independent contractors are available ect. But if you establish boundaries and There are nearly limitless reasons to hire in person and virtually. You can find the parameters ahead of time, it can alleviate freelancers for your business. Maybe you latter on dozens of sites like Upwork.com, a lot of headaches.” own a bakery and want help designing and Guru.com, and FlexJobs.com. What are Regular, set communication is also es- launching your website. You are the head the best ways to manage them? sential to the freelance-client relationship.

28 DIVERSITY WOMAN Summer 2017 diversitywoman.com We Mean Business >

calendar year must receive a 1099 for a The number one issue most freelancers deal business owner to take a deduction, but with when they get contacted by a new client a 1099 isn’t necessary if the freelancer is is a lack of set expectations. from another country. The best advice: ask before you assign any work. The more open both parties can be about government—it still pays to know the “You need to establish if they are a questions, concerns, and criticism, the law. A lack of knowledge can result in citizen or resident right off the bat,” says more successful the arrangement. hefty penalties, both tax and legal. If Abby Eisenkraft, CEO of New York– The best freelancers are able to seam- you use an independent contractor in- based Choice Tax Solutions and author lessly integrate into an organization, stead of an employee, unless you follow of 101 Ways to Stay Off the IRS Radar. “If where employees are as comfortable with the well-defined rules, it can look as if they are a nonresident alien, you don’t their project-based colleagues as they are you are trying to find ways to avoid pay- have a requirement to file a 1099 because with other full-timers. Cultural fit is at roll and unemployment taxes. they don’t have a Social Security number, times trial and error; you may want an A great place to start is the IRS definition: etcetera, but be careful. You might hire independent contractor to drop into the “The general rule is that an individual someone who is a dual citizen. You can’t office or an event on a trial basis before is an independent contractor if the payer assume anything just because you are hiring the individual for a larger project. has the right to control or direct only the contracting with a foreign worker.” You can also establish cultural fit in the in- result of the work and not what will be The best thing to do when hiring terview phase by asking pointed questions done and how it will be done. The earn- your first freelancer is to get profes- that may play to the freelancer’s values ings of a person who is working as an in- sional help from an experienced and and opinions about how certain situations dependent contractor are subject to Self- credentialed tax accountant and tax at- should be handled. Employment Tax.” torney. Also, “before you pay anyone a For the best cultural fit, it often pays to The definition continues: dollar, get that W-9 form back to you,” ask for referrals from like-minded entre- “You are not an independent contrac- says Eisenkraft, referring to the IRS preneurs, as Carol Galle does. As president tor if you perform services that can be form verifying independent contrac- and CEO of Special D Events, a meeting controlled by an employer (what will be tor status, which a freelancer must give and special events planning company done and how it will be done). This ap- each new client. “Some business own- based in Ferndale, Michigan, Galle hires plies even if you are given freedom of ac- ers forget to ask for that information in freelance help on a regular basis. tion. What matters is that the employer advance and then ask for it later, only “I rely heavily on referrals and will also has the legal right to control the details of to realize the freelancer doesn’t want find freelancers on LinkedIn,” she says. how the services are performed.” to give their Social because they are “Most of the time it works out beauti- Scott A. Mirsky, head of Mirsky Law committing tax evasion themselves. fully—so well, in fact, that I have hired Group in Rockville, Maryland, explains Be careful and do your due diligence up some of my freelancers to transition into the importance of making the distinc- front to avoid pitfalls later on.” full-time staff.” tion between employees and freelancers. Possibly the most important tax and le- “You shouldn’t provide them any training gal factor in hiring freelancers is to make Legal and tax considerations or tools like a computer,” he says. “They sure they are, in fact, freelancers, just as Ride-sharing giant Uber has been at the should invoice you for their time and Mirsky says. The IRS is wise to business center of some of the most controversial have their own EIN [employer identifica- owners doing the opposite and treating news in the freelance, or gig, space as of tion number]. Also, be careful that you people as employees, but distributing late. The beef: whether or not the com- don’t have freelancers do the exact same 1099s at the end of the year often pro- pany should or does treat its drivers as work as employees because they could duces red flags with government officials. employees or contractors. Drivers and claim that they are actually an employee. “If something looks like a duck and corporate are fundamentally against each “Remember that an employer controls quacks like a duck,” says Eisenkraft, “you other on the issue. Drivers have even filed the work environment for an employ- can’t call it an orange.” DW a number of class action suits demanding ee—the hours they work and where they reimbursement of expenses, withholding work—but an independent contractor Based in San Francisco, Katie Morell joined of taxes, and payment for overtime. is free from control and only concerned the freelance economy eight years ago as an While small businesses may not be with turning in the finished product.” independent journalist after working for hiring freelancers at the scale of ride- But what if your freelancer is located years on staff at newspapers and maga- sharing companies—and therefore may abroad? What are the tax implications? zines. Read more of her work at not be grabbing the attention of the A US citizen paid $600 or more in a katiemorell.com.

diversitywoman.com Summer 2017 DIVERSITY WOMAN 29 Diversity Is Our Greatest Strength

DoD is Growing the Leaders of Tomorrow

You don’t need to wear a uniform to serve your country. Throughout the U.S. Department of Defense (DoD), we are always seeking future talent to join our military and civilian workforce. Opportunities for women to serve and lead in a wide range of defense careers are greater today than ever before.

Women have always been an integral part of our military and civilian workforce; today they serve as nuclear engineers and pilots as well as project managers and computer scientists. At DoD, we believe diverse backgrounds give us a strategic advantage in developing innovative technologies that enable mission success. At the center is our most important resource – not our tanks, planes, or ships – our people.

Help us grow our diverse workforce and support national defense. Learn more about civilian and military career opportunities in the Department of Defense by visiting http://diversity.defense.gov.

30 DIVERSITY WOMAN Summer 2017 diversitywoman.com Holly Robinson Peete’s entire life and career have been defined by her ability to keep an open mind— and shine a light on what is truly important OPEN>SESAME By Jackie Krentzman

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IG BIRD. KERMIT THE FROG. The made me realize at a very young age how important diversity is Cookie Monster. Bert and Ernie. and how important it is to learn and appreciate other people’s Roosevelt Franklin. cultures. Diversity and tolerance, in my mind, are the answers These are some of the beloved to everything.” Sesame Street characters who These were the principles that drove Sesame Street as well. The guided pretty much every Ameri- program was consciously developed to present racial and gen- can under the age of 50 through der diversity to American children. In fact, her father was hired childhood. But for actress, author, specifically to oversee the segments focusing on the diversity of and activist Holly Robinson Peete, the different characters. these weren’t simply fictional “On the very first episode of Sesame Street [November 10, characters—they were family. 1969], my father took a young girl on a tour of Sesame Street,” In 1969, the Children’s Televi- says Peete. “He introduced the show to the world. When you sion Workshop hired Peete’s father, think about it, that was very profound for its time. You have all Matt Robinson, to join an innova- these people and characters living on this block in New York. tive project—creating an educa- Everyone was different, and their differences were celebrated. tional and, just as important, entertaining show for children that This was very deliberate, and it changed the face of TV forever didn’t talk down to them. Robinson was one of the show’s first and helped Americans to understand that even if they didn’t writers and producers. He was also one of the first stars, as the live in a diverse neighborhood like that, others did, and it was a voice of Muppet Roosevelt Franklin, a scat-talking, poetry-citing positive thing.” Bbrainiac. In addition, he portrayed Sesame Street’s first human When Peete was nine, her world was turned upside-down— character, Gordon Robinson, an empathetic schoolteacher. and her education around inclusiveness was put to a test. Her As Holly was growing up in Philadelphia, her father would parents were divorcing, and she moved with her mother (Do- sometimes put her friends on the show. This drove Holly, who lores, a former teacher-turned-talent manager) to Los Ange- loved to act and entertain, nuts. “Why, can’t I be on the show, les, and her father came later, where he launched a successful Daddy?” she would ask him over and over. career as a writer and producer on a number of TV shows, in- “I found it unbearable that I was the daughter of Gordon and cluding The Cosby Show, The Waltons, and Sanford and Son. yet I couldn’t get on the show, but all my friends on my block They lived in predominantly white Santa Monica, and Peete were on it!” she laughs nearly 50 years later. was the only African American girl in the school. Finally, he relented. “That was where I first encountered racism,” she says. “It was “And I blew it,” says Peete. “I was given one line. I was to say my first time feeling like I was different—and that different to my father, ‘Hi Gordon.’ Instead I said, ‘Hi Daddy.’ It was so wasn’t always good.” embarrassing! It was my first television humiliation, and I still She adjusted by following her brother Matthew’s lead. He remember it to this day.” was a couple of years older, and he embraced how different everyone else was. “He took the lessons we learned in Mount n some respects, Holly Robinson Peete (she is married to for- Airy and applied them to Santa Monica. I eventually adapted. Imer NFL quarterback Rodney Peete) grew up in a diversity That experience taught me how to adapt to pretty much any- petri dish, unusual for its time. Her parents raised Holly and body and anything in life.” her brother in Mount Airy, a section of Philadelphia marked Some of her classmates—including Robert Downey Jr., by its racial and religious diversity. It has been frequently ac- Sean Penn, and Rob Lowe—were already launching careers in knowledged as one of the first integrated neighborhoods in Hollywood. She longed to join them, but her father would not the United States. let her. He wanted her to put education first and didn’t want “I grew up in this inclusive neighborhood where pretty much her to catch the acting bug and become one-dimensional. every block had people of different cultures and races,” she says. “My father was a very educated man,” she says. “His father “It was just a beautiful melting pot. Across the street were the was a writer, a columnist for the Negro newspaper in Philadel- Goldberg twins. We were the same age, and we celebrated Ha- phia, but he wasn’t hired to write for the regular newspapers nukkah with them, and they celebrated Christmas with us. It because he was black. I think my dad carried a lot of that in his

32 DIVERSITY WOMAN Summer 2017 diversitywoman.com OPEN>SESAME

> Peete has never shied away from expressing her views, even if considered by some as controversial.

adult life, so education meant everything to him.” Instead of matriculating on a film set, Peete went to Sarah Lawrence College. She also studied French at the Sorbonne for a year. But the acting bug did not go away.

ot many people can say that NHoward the Duck represents a turning point in their life. Holly Peete can. When she was a senior in college she got a part on the George “I don’t buy the notion that because you’re an actor you can’t Lucas flop (now a cult hit), acting and singing. She knew she have a political point of view,” she says. “The irony of that is that had found her place in the world. there has been an actor in the White House, Ronald Reagan, and Her father eventually came around and supported her career now we have a celebrity businessman there as our president. choice. “Though he would have preferred I got my master’s de- Somehow, that’s okay, but if an actor speaks out, we are told to gree instead,” says Peete. ‘stick to acting.’ Her career ascended rapidly. Peete landed on 21 Jump Street for “If Martin Luther King was scared to take a side or Rosa five seasons (1987–1991) and then Hangin’ with Mr. Cooper for Parks felt like she couldn’t take a side, where would I be right five seasons (1992–1997). Her career was clearly established— now? The only time I do not get political is when I visit my but in terms of her life’s work, she was just getting started. in-laws or when I go to a family dinner. I’ve made a rule not to talk about politics or religion at the holidays. Otherwise I am eete has never shied away from expressing her views, even going to speak my mind.” Pif considered by some as controversial. For example, she has Peete primarily uses her platform to speak out on issues that been a vocal advocate of issues affecting African Americans. In affect children. Top on her list are children with special needs, 2011, her contract as a cohost of The Talk was not renewed, and in particular African American kids. Her HollyRod Foundation there was speculation that the firing was due to her outspoken- focuses on families affected by autism and Parkinson’s (the dis- ness, an assessment Peete confirms. ease that afflicted her father, who died from it at 65).

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Her interest in autism is personal. Peete and her husband, Peete’s commitment to improving the lives of children and Rodney, have four children. Their oldest son, Rodney Junior, families affected by autism has intersected with her racial born in 1997, was diagnosed with autism when he was three. identity and commitment to social justice. Police profiling of “That diagnosis changed everything in our lives,” she says. “For young African American males upsets her. And African Ameri- anyone who gets an autism diagnosis, it’s a punch in the gut, can males on the autism spectrum are profiled at an even high- especially if you get the diagnosis when we did. It wasn’t until er rate, she says. about the year 2000 that autism awareness began rising. Today “In my life experience, I’ve learned it’s very important for there are many more groups and resources that support parents the police to understand a given community,” she says. “And and families.” families with autism form a community. There recently was a Peete describes parents with autistic children as a special case in North Miami where a young man was shot. He was a breed. “We are very cut to the chase. We have to fight for our behavioral therapist who had been trying to help his patient children. It has definitely been an interesting journey, what I call with autism, who was in distress. Now if those cops had more the autism express.” autism training and understood that community, instead of

Autism: Overcoming barriers in the workplace

nly in the last genera- Hubbard-Wiley has worked with Therapy Center launched a pro- tion have substantial Holly Robinson Peete’s son Rodney gram to ready those with ASD resources and fund- Jr. since he was a young child. for the workforce. The program ing been devoted to These young people require teaches the students social interac- Oservices for people with autism specialized training to be prepared tion skills and works to develop spectrum disorders (ASD). Much of for the workforce. Employers need to relationships with corporations. that attention has been focused on be educated as well, so they can offer Other nonprofits are beginning to children and basic education. this population jobs that at the same address this issue. For example, Much less attention has been paid time support the company’s needs. Holly Robinson Peete’s HollyRod on helping people with ASD enter “When it comes to autism and Foundation focuses on workplace the workforce and succeed. Unem- the workplace, there is still not a lot development for those with ASD by ployment rate estimates range from being done,” says Hubbard-Wiley. supporting organizations that offer 35 percent to 55 percent for young “The workforce is not ready for prevocational training. people on the spectrum. As thou- them, and they are not ready for “The cool, exciting thing is that sands with ASD graduate from high the workforce either.” so many corporations are finally school and college each year and Those on the autism spectrum starting to hire young people on start looking for a job, most are generally don’t have the social the spectrum now,” says Peete. not ready for the workplace, says skills to function effectively in the “They’re recognizing they have Dr. Pamela Hubbard-Wiley, workplace, says Hubbard-Wiley. really unique skills, and they can president of the Los Angeles Speech Therefore, a few years ago, the Los often be your best and most dedi- and Language Therapy Center. Angeles Speech and Language cated worker.”

34 DIVERSITY WOMAN Summer 2017 diversitywoman.com OPEN>SESAME

> My bucket list is really more along the lines of my autism advocacy.

on For Peete’s Sake than they have anywhere else in life,” she says. “Before RJ, my son, there really has never been any other character on TV [with autism]. You can see that he is a real guy! The only other show that did that and did it very well was Parenthood on NBC. It had a young boy with Asperger’s. Before that, the only person or character we had to point to was [Dustin Hoffman in] Rain Man, and that’s pretty pathetic considering how prevalent autism is.”

hile some actresses in their early 50s are pushing against Wthe glass ceiling of age and dealing with that frustration, Holly Peete seems content. Her life is not defined by her acting roles. She still acts—she has a recurring role on Chicago Fire, and she recently signed a deal to star in a mystery series on the Hallmark Channel. Peete has a clothing line with the online retailer Evine and writes children’s books. With her daughter, Ryan (RJ’s twin), Peete wrote My Brother, Charlie, aimed at educators and families of young school-age kids with autism. Last year, mother and daughter released a second book, this one for a young teen audience, called Same But Different. this man being shot in the arm, he and the police might have When asked to reveal her bucket list, Holly doesn’t rhapso- escorted the young man back to his group home.” dize about juicy acting roles or skydiving or traveling around To that end, Peete is working on getting legislation passed in the world. Instead, she wants to further the understanding California for mandatory officer training in autism. She is also of the challenges—and the individuality—of children with working to get the California legislature to pass a bill requiring autism. that driver licenses and ID cards display when people have an “I feel pretty content careerwise,” she says. “I feel like I never autism spectrum diagnosis. really set out to be a successful television actress. I’ve done She is using another platform to further her cause. Since that, so I feel pretty good about it. I think my bucket list is 2016, the Peete family has been the stars of a reality show really more along the lines of my autism advocacy. Being able on OWN, For Peete’s Sake. Season two began in February. The to get some of this legislation put through, to spread more show follows Peete’s family members as they navigate every- autism awareness, to have families impacted by autism not be day life. One focuses on Rodney counseling his teenage son, discriminated against and have more awareness in their com- Robinson, about marijuana use, another on Holly’s 80-year- munities. Just to have more tolerance of people with special old mother, Dolores, deciding to begin dating. One of the on- needs. I still see a lot of ignorance and stigma about what au- going focal points of the show is Rodney Junior’s struggles tism is. It really bothers me. with autism—as well as his successes. “Therefore, I want to make sure that everybody understands “One of the reasons why I’m so proud of For Peete’s Sake is what autism is and learns how not to be so judgmental, so the because I think some people have learned more about autism stigma of autism will finally go away.”DW

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To Your Health

Some of the rules of exercising need a serious update Let Go of These Seven Exercise Myths

By Antonia Rodriguez A good place to start is to clear away the When it comes to no pain, no gain— he goal is simple: Exercise debris of some exercise myths. Along with just don’t do it. regularly to stay healthy. The the multitude of new forms of exercise has Though a solid, sweaty workout that US government’s Physical come a rash of claims, not all of them true. leaves you short of breath is generally Activity Guidelines state, “When adults Below are seven common exercise myths. a good thing, pushing yourself to the Tdo the equivalent of 150 minutes of As a physical activity program should limits of your endurance and past the moderate-intensity aerobic activity each be individualized based on a person’s age, pain threshold is not. Muscle soreness week, the benefits are substantial. These weight, family health history, and a host after a workout is fine. It means you are benefits include lower risk of premature of other factors, make sure to talk to your increasing strength in that area, espe- death, coronary heart disease, stroke, doctor before launching into a new exer- cially if you are new to exercising. But hypertension, type 2 diabetes, and de- cise regimen. muscle pain during or after a workout pression.” generally means you are injured or on The guidelines note that more health Myth #1 the way. benefits accrue with additional minutes “No pain, no gain” Instead, the goal is to make sure your per week of exercise. We have Jane Fonda to thank for this workouts are challenging and that you But those guidelines give rise to a lot of exercise myth that, thankfully, has begun slowly increase the intensity—but al- unanswered questions. As personal train- to run its course. Back in the day (in this ways stop before you reach the point of ers have proliferated and the business of case 1982), Fonda would use this catch- pain and discomfort. exercise has ballooned over the last 20 phrase in her aerobic workout videos. Not only can pushing beyond your lim- years (yoga or CrossFit? jogging or sprint Soon, shoe companies, personal trainers, its be painful, but it can also be discour- cycles?), finding the best exercise for you and others in the field joined the pushing- aging. What fun is pain? It could lead you can be confusing. past-your-pain-threshold bandwagon. to stop exercising. Talk about no gain. THINKSTOCKPHOTOS

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Myth #2 Community College in San Diego. “How- “Static stretching after a workout relax- You need to exercise for at least 45 to ever, it causes a high stress load on the es the muscles,” says McCall, who is also 60 minutes for a productive workout body, so it should only be done twice a a personal trainer and teaches for both Forget that New Year’s resolution. It’s week. The other days, do other, less in- the American Council on Exercise and the cold and dark outside, and you don’t have tense workouts.” National Academy of Sports Medicine. “So time to go to the gym for an hour before Be sure to start slowly and talk to your it will help your nervous system calm down heading to work. doctor before launching into a high-inten- and turn those contracting muscles off.” But what if you need only 20 minutes at sity exercise regimen. the gym? And to seal the deal, only exert Myth #4 yourself for half that time? Myth #3 You don’t need to exercise because Now, if your goal is to lose weight (or Stretching before exercise will prevent diet is the best way to lose weight train for a marathon), exercising for as injury A number of recent studies have shown long as you can at a high intensity may be Do you keep your legs straight, touch that the most effective way to lose weight the right path for you. But many of us just your toes, and hold for 30 seconds before is by dieting. After all, for most of us, it want to get in better shape and make sure working out? is easier to cut 300 calories out of a daily we are heart healthy. It may not matter. For years, this sort 2,500 calorie diet than to burn off 300 Recent research has shown that short, of static stretching was de rigueur prior to calories at the gym—the equivalent of 30 high-intensity workouts could achieve this exercise. Studies now dispute its value. For minutes of intense effort on a treadmill. goal as well or even better than longer ses- example, a 2011 study by the American That said, combining diet and exercise sions. Instead of exercising moderately for Academy of Orthopaedic Surgeons, found will help you shed those pounds more 60 minutes, you can push yourself harder that static stretching neither prevents— quickly. Plus, to rely solely on diet to lose for 20 minutes and achieve the same nor causes—injury before exercising. weight can tempt some people to reduce benefits. A 2012 Arizona State Univer- The momentum has shifted to dynam- their exercise regimen—even though exer- sity study indicated that frequent bursts ic stretching, which mimics, gently, the cise has many benefits beyond weight loss. of energy output may even be better for movements you will make in your activ- Aerobic exercise decreases your risk for lowering blood pressure than one longer ity. For example, a basketball player may heart attack or stroke by lowering blood session. swing her arms and do walking lunges and pressure and cholesterol levels. It keeps A variation of this is interval training. It high knee jogs. your muscles toned. It maintains bone looks like this: you push yourself as hard Static stretching does have its place— strength. It relieves stress and can help as you can for a short period, such as one after your workout. Dynamic stretching combat anxiety and depression. or two minutes, and then rest for a few activates the muscles you will use in a For overall cardiovascular health, the minutes before doing it again, for a few workout and increases your range of mo- American Heart Association (AHA) recom- more rounds. tion. During a workout you contract your mends at least 30 minutes of moderate- “A short, high-intensity workout can muscles, so elongating them by stretch- intensity aerobic activity at least five days be very effective,” says Pete McCall, ad- ing afterward resets them in their natural per week, totaling a minimum of 150 min- junct faculty in exercise science at Mesa position. utes; or at least 25 minutes of vigorous THINKSTOCKPHOTOS

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aerobic activity at least three days per week all these questions, even if you never had Myth #7 for a total 75 minutes; or a combination to wipe sweat off your forehead. You don’t have time to work out of moderate and vigorous-intensity aero- Well, this one is not actually a myth—it bic activity. In addition, the AHA recom- Myth #6 is generally a fact for most of us! mends moderate to high-intensity muscle- You can focus on losing fat from cer- But given the importance of exercise, strengthening activity at least two days per tain body parts here are a few hints on how to debunk week, for additional health benefits. Did Suzanne Somers ever talk you into this myth or, shall we say, offset this ex- If your goal is both to lose weight and buying a ThighMaster? In the 1990s, the cuse. to maintain overall health, working out ThighMaster infomercial, featuring the pop- What if you were told that walking combined with dieting is your best bet. ular actress, convinced many women that across the office to talk to someone in- the device could help firm up flabby thighs. stead of calling them counts as exercise? Myth #5 Unfortunately, the research has shown Recent studies have shown that any ex- If you’re not working up a sweat, that spot reduction—the attempt to re- ercise helps. So if you can’t make it to the you’re not working hard enough move subcutaneous body fat stored in gym three times a week or take a 20-mile You’ve just spent 30 minutes pounding specific areas of the body by performing bike ride on weekends, rest assured that away on the exercise bike, but you’re bare- exercises that target those areas—doesn’t there are other ways to burn calories. The ly sweating. You think, “Did I just waste work. These exercises may strengthen the key? Keep moving. half an hour of my life?” muscles in those areas, but they will not The worst thing you can do is sit for Absolutely not. Sweating is the body’s impact the amount of stored fat. Only ac- long periods of time. Several studies, way of cooling itself. As your core body tivities that attack overall body fat, com- including a 2016 study conducted by temperature increases, you’ll start sweat- bined with diet, can lead over time to fat the American Journal of Physiology—En- ing. But a number of factors, other than reduction in specific areas, or overall. docrinology and Metabolism, found that how hard you’re working, go into how Crunches in particular seem to be fall- vigorous exercise, even several times much you sweat. First, some people are ing out of favor. Not only do they fail to a week, may not be enough to com- more prone to sweat than others. Then burn enough calories to help your lose bat the effects of prolonged sitting on there’s the physical environment. For ex- weight, but they can be bad for you, as heart health. ample, you’ll sweat less in 40°F weather they strain the back by bending the spine. “If you can’t take 10,000 steps a day, than in 80°F weather, even if you’re doing Instead, fitness experts recommend then take 5,000,” says McCall. “Climb the the exact same thing. You’ll sweat more planks, in which your spine remains stairs instead of riding the elevator. Park the higher the humidity as well. Enter lengthened and you engage your shoul- far away from your destination so you hot yoga. ders and butt as well as your abs. have to walk more. You can burn as much To best gauge the intensity of a work- “Most of us already have problems as 300 calories per day with these small out, listen to your body. Are you breath- with flexion in the spine because we sit changes. They add up.” DW ing hard? Do your muscles feel as if you so much at work, so it is better to do ex- have exerted them? Does your body feel ercises that extend the spine rather than Antonia Rodriguez is a freelance writer tired? The answer very well may be yes to round the spine,” says McCall. based in Dallas. THINKSTOCKPHOTOS

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Money Matters

The Savings Challenge Saving money is hard. Here are 10 strategies for building your savings.

By Sheryl Nance-Nash Woroch, a consumer saving expert. “Track certain amount for a particular reason by ew would argue about the your spending for one to three months a certain date. For example, you want to need to save, be it for emergen- [use an app like Mint for help] to deter- build an emergency fund of at least three cies, retirement, a house, your mine how much money goes toward es- to six months of living expenses within child’s college education, or a sentials like mortgage or rent, insurance, two years, or whatever goal you set. bucket list vacation. But know- food, transportation, and utilities.” Fing and doing are two different things. You’ll also be able to see where money Start small The choice is yours to make every day— is being spent on nonessentials, such as Saving doesn’t have to be daunting. save or spend? dinners out, concerts, and elsewhere. 3 “Take baby steps—a little can go a Mostly people say yes to spending. A You can cut out, or reduce, spending in long way over time,” says Thuong Thien, recent Bankrate.com survey found that those areas and save that money instead. a senior financial advisor with Hewins 66 million Americans have no emergen- Look for ways to slash even everyday Financial. “If you can set aside even 5 to cy savings. The stats are just as gloomy expenses. “Carpool or take public trans- 10 percent of each paycheck, you are not when it comes to long-term savings. portation to cut down on fuel costs,” likely to notice a difference in your take- According to a survey from GOBanking Woroch suggests. “Prep meals on week- home pay, but you will have that cushion Rates.com, one in three Americans has ends and freeze them so you don’t order when an unexpected cost comes along.” nothing saved for retirement, and 56 per- takeout during the week. Budget hack— Increase the amount when you can. cent have less than $10,000 saved. reduce your fixed expenses by calling What’s important is to get in the habit of The $64 million question: How do you providers and requesting discounts or saving. boost your savings? The answer: You reduced payments on things like car in- need a strategy. surance, mobile plans, and cable TV.” Treat your emergency fund as a bill Track expenses and free up cash Set goals 4 When you’re saving for an emer- “If you don’t know how much you It will be easier to stay motivated gency fund, the goal may be hard to stick 1spend each month on the necessities, 2 if you are clear about what you’re to without looming due dates, interest you can’t plan accordingly,” says Andrea saving for. Be specific. You want to save a rates, or late fees forcing you to pay up. THINKSTOCKPHOTOS

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Since there’s no immediate or obvious re- Chip away at debt Redeem credit card rewards. Check percussion for missing your savings goal For sure, many people are saddled your credit card statement to see how each month, it’s important to treat it like 7 with debt, and for them saving many reward points you have. Then visit a bill, says Woroch. seems impossible. Come up with a plan the rewards website to find out if you to get that debt under control. Tackle the can convert the rewards into cash or gift Fight temptation card with the highest interest rate first. cards. “Some credit cards even double Automate your saving. Check with Pay as much as you can, but not at the the value of rewards at specific retail- 5 HR about splitting your direct expense of other bills. Next, concentrate ers,” says Kevin Gallegos, vice president deposit to divert a portion directly into on the card with the second-highest rate of Phoenix operations for Freedom Fi- your savings account. Alternatively, set and so on, until your debt disappears. nancial Network. up a recurring transaction to move a set Be fastidious about paying your bills on Don’t stop to applaud yourself for be- amount from your checking ac- time. Late fees are a huge ing a pro at coupon clipping. Go one step count to your savings ac- waste of money and really further: take the savings and add them to count at the same time add up over time, not to your stash. By all means, don’t spend the you get paid. Because it’s mention the negative savings on something frivolous. happening automatical- impact on your credit ly, you never really “see” score. Spend with cash to save cash the money—it’s like For many people, the Cash is still king. Use it. Research saving money you didn’t inability to systematically 9 shows that people who do not know you had, compared pay down debt is more a use debit or credit cards are less likely to looking at your ac- psychological issue than to throw that extra item into the shop- count balance and making a financial one. Those who ping cart or make an extra purchase and a conscious decision to move tend to max out their credit typically spend 15 to 20 percent less than money into savings, points cards are at high risk to do the when using a credit or debit card. out Kerri Moriarty, head of company de- same once debts are repaid. It takes a shift velopment for Cinch Financial. in how you view debt to break the cycle of Qualify for your company It won’t hurt either to set up a sav- poor spending habits. “You’ll hear many 401(k) match ings account at a different bank than success stories from individuals paying 10 If your company offers a your checking account. “Since there are off large amounts of debt, often using 401(k) with a match, do your best to two banks, you won’t see your savings different strategies,” says Thomas Walsh, contribute the maximum amount the account balance when you check your certified financial planner, client service company will match. Consider it free checking account balance, making it less and portfolio manager, Palisades Hud- money and an easy way to increase the tempting to pull from savings into check- son Financial Group. “It is important you amount you put away for retirement ing—which is harder to avoid when both look within and face your debt fears so each year. “If your company matches up accounts are conveniently in the same you can begin to understand what caused to 5 percent, try to contribute 5 percent place,” she says. you to fall behind and what will get you from each paycheck,” advises Moriarty. back on track. What may seem like the “If it matches up to $3,000, try to con- Avoid lifestyle creep most effective strategy on paper may be tribute the full $3,000. Anything less If you get a bonus or raise, ignore unsuccessful in practice if psychological leaves that money on the table—and 6 the impulse to reward yourself limitations keep you from sticking with you lose the time that lump sum amount with a buying spree or upgrade to a more a plan. Find the strategy that you can live has to grow!” expensive apartment or car. If you do with both financially and psychologically, that, you lose out on an opportunity to then stick to it.” Remember, sacrifices today will yield save money that you won’t even miss. rewards tomorrow. Says Gallegos, “The Similarly, try not to view loans or debt Look for creative ways to save whole idea of budgeting, saving, and as temporary expenses. “If you’re used to Set up a side gig and direct all earn- managing your money is to be able to living without the money that you put to- 8 ings to savings. Tutor or do yard achieve your life goals. Saving allows you ward debt, and don’t view it as a tempo- work. “Uber isn’t the only side hustle out to have the option to pursue more of rary expense, it will be easy to transition there,” says Moriarty. “If you earn money what you want, when you want.” DW over to saving that money once you’ve for anything, like consigning clothes on paid off your debt,” says Rianka Dorsain- Poshmark or Tradesy or running an Etsy Sheryl Nance-Nash is a freelance writer vil, president of Your Greatest Contribu- shop, direct all the money you earn di- specializing in personal finance, small tion, a financial planning firm. rectly into your savings account.” business, and general business.

42 DIVERSITY WOMAN Summer 2017 diversitywoman.com DW Life >

Power Trip Here are 10 tips to smooth your path and make your journey more meaningful.

Sit Get a cup of coffee and sit in a pub- 1lic cafe. Travel isn’t always about how much ground you can cover; it’s about witnessing life in another country. Take a tip from the French and people watch. Focus on your breath and soak in the colors and flavors of a world you wouldn’t be seeing otherwise. Strike up a conversation with the stranger at the table next to you. You may think, “I didn’t spend all this money to just sit here in a coffeehouse,” but actually you did. You Ditch wanted to relax and be stimulated. Walk Your Instead of hunting down the local 2 gym, get your exercise by experienc- ing the city firsthand. You can check with Comfort the front desk or your host to ensure you don’t wander into unsafe areas. Even better, Zone join a walking tour. It’s a great way to meet other tourists as you chat during the walk between sites. In Paris, for instance, you can choose from an incredible array of daily Traveling to a destination with a new mind-set can walking tours led by a knowledgeable Eng- lish speaker, covering history and architec- lead to the most rewarding vacation of your life ture. Paris Walks tours last two hours and cost 15 euros. Similar tours in more than a By Erika Mailman Lucas urges people to ignore travel dozen other cities are linked on the website e never regret travel. warnings based on politics rather than paris-walks.com, including some in North Clothing and expensive dinners facts. “People allow headlines to dissuade America. Wcome and go, but the memories them from traveling at times when they and insights gained on a trip remain with should be, because personal contact is a Meet Locals a traveler forever. This can be especially way to help with understanding. I don’t It is no longer enough to know a true when you go outside your comfort recommend going into a war zone, but 3few phrases in another language: zone and gather new experiences. there’s an attitude of fear that isn’t based hello, please, thank you, and good-bye. Staying at a resort for seven days in reality.” She points to her company’s These polite expressions open many straight may sound good, but stretching upcoming trip to Iran, where American doors and show your willingness to learn a little can yield huge rewards. “We try visas were in question as a countermove a bit of the language, but for a more im- to go off the beaten path and find places against President Trump’s immigration mersive experience, spend a few months that allow people to talk with local people ban. Luckily, she says, the visas were ap- (or at least hours) learning more. and see things they wouldn’t usually see,” proved because the Iranian government Mary Dell Lucas says you can commu- says Mary Dell Lucas, president of Far Ho- recognizes that it’s only through meeting nicate in other ways: “When you come rizons travel in San Anselmo, California. each other that we form connections. “The across a woman with a baby, talk to the For 35 years, her company has led histori- older I get,” says Lucas, “the more I real- baby. If you are a photographer, you can cal and archaeological tours throughout ize the similarities between us are much, connect with other photographers. Or if the world, headed by prominent scholars. much greater than the differences.” you are in a restaurant when something THINKSTOCKPHOTOS

diversitywoman.com Summer 2017 DIVERSITY WOMAN 43 DW Life >

happens and everyone starts Strike up a BringFido: A handy app that helps you laughing, and you join in, it feels locate dog-friendly restaurants, hotels, good because humor exists no mat- conversation and the ever-necessary park. ter what culture you’re in.” with the strang- Tip: Download apps before leaving She points out that local people are er at the table home to avoid a potentially nasty fee. curious about us, too. “They think, ‘Who are these Americans who just next to you. Truly See walked in the door?’ Then you find Sometimes travelers are so bent on that conversation may arise.” Remember to photocopy your passport 8 freezing a moment with a camera There are many apps for learning some and credit cards so you can easily call to that they never see what’s happening. Or basics in another language. Google Trans- report them stolen if need be. Keep these they capture so many photos that they late is useful in countries that have a dif- photocopies separate from the originals are overwhelmed going through several ferent alphabet, as it translates words in at all times. hundred (or thousand?) when they get that alphabet to show to the person you home. Here’s a radical retro suggestion: are trying to converse with. Use the Mem- Act Like Your Live There pretend you’re back in the days of 35mm rise app to memorize foreign words and Hotels are wonderful, but stepping film and you only get 24 exposures on a phrases with the help of mnemonic tricks. 6 outside their protectiveness can roll. Decide in advance how many “rolls” If you can afford to treat yourself, con- lead to wonderful situations. Booking you’ll take on your trip and stick to it. You sider using a site like EatWith.com that a space through Airbnb lets you dictate will then be forced to evaluate the best lets you choose a dining experience in the how you stay: Do you want a room in a way to document something, rather than home of a local chef with several other vis- household with your host (and the pos- taking a dozen shots. You also may find itors. For instance, in Tel Aviv you can join sible friendly interactions that can arise)? yourself choosing not to take a picture up to 20 others for a buffet-style Shabbat Or do you want your own apartment, or and instead observing with greater focus. dinner for $42. Cooks in cities all over the an entire house? The Airbnb rating sys- Another out-there suggestion: make a world participate. tem lets you select a vetted site. You may pledge not to take selfies. adore the neighborhood where you find Try Journalling yourself, and the rental relieves you of Choose a Wild Destination A travel journal may end up being eating every meal in a restaurant. Consider broadening your destina- 4 your favorite souvenir. Writing 9 tion list this year. Find the quirky, helps you sort through what you experi- Use Travel Apps outside-your-comfort-zone places that ence and will remind you of details years There are as many travel apps as will expand your understanding. For in- later. A beautiful, lightweight journal that 7 there are destinations. Here are a stance, try Vietnam for its culture, food, fits in your day bag makes writing a plea- few good ones. and beaches. Or, closer to home, off-the- sure. One example is JournalandCo’s $8 Hopper: This app lets you see the beaten-track Dominica, instead of one handmade “Adventure Awaits” with acid- cheapest airfare within a month-view of the many Caribbean islands that are free paper. Find many other beautiful calendar and will notify you when to buy. cruise ship destinations. You don’t have journals on Etsy. Hotel Tonight: If your housing falls to go overseas to have an amazing expe- through at the last minute, this app col- rience; many places in the United States Cover Yourself lates last-minute deals on unsold hotel will push your limits. Keep cash stowed in several dif- rooms; book in under 10 seconds. 5 ferent places in case your wallet or Citymapper: This public transporta- Travel Safe purse is stolen. A few sneaky hiding spots: tion app assists with subways, bus and The vast majority of foreign rolled up in a clean but fastened diaper or train lines, even ride sharing. If you can 10 countries are safe for Ameri- in an empty shampoo bottle—or even, if barely hear transit announcements (es- can travelers—but some are not. This list tightly rolled, in the casing of a pen. pecially in another language), the app can change at any time, so before plan- Experts warn that you should never put tells you when to deboard. ning a trip, check the State Department cash in your checked luggage. Keep your XE Currency Converter: This app pro- Alerts and Warnings for up-to-date infor- money and passport on your body at all vides live exchange rates for every cur- mation. DW times. A money belt or leg wallet are good rency, and you can also store them offline. options. Once you get to your destination, Flashlight: If your phone doesn’t have Erika Mailman has written for Art & leave a “dummy wallet” with expired cards this function, this app turns it into a Antiques, Arts & Crafts Homes, Via, visible in your baggage so a rushed thief flashlight for use in hotel rooms when and other publications, and is a published might grab that and run. you can’t find the light switch. historical novelist (erikamailman.com). THINKSTOCKPHOTOS

44 DIVERSITY WOMAN Summer 2017 diversitywoman.com DW Life >

Stepping Out

Milwaukee

By Kyana Moghadam shops, or simply get lost in the Milwau- Picasso, Andy Warhol, and Wisconsin na- ocated on the edge of Lake kee Public Market, a mecca for local pro- tive Georgia O’Keeffe. Perhaps the most Michigan and surrounded by rivers, duce and comestibles. popular work of art is the Quadracci LMilwaukee was shaped by its nearby Head to Marcus Center for Performing Pavilion, opened in 2001. Designed by bodies of water—one reason it became Arts for the symphony, opera, ballet, or Spansh architect Santiago Calatrava, the the beer capital of the United States. a Broadway show. The center houses a dramatic, soaring, postmodern building To get to the heart of the city, look number of musical, dance, and theatrical is considered a feat of engineering, archi- no farther than the Milwaukee River. A companies, including the Hansberry-Sands tecture, and sculpture. walk along its bank will take you through Theatre—the oldest African American Ready to dine? For a local experience, three historic neighborhoods: the Beer- theater company in Wisconsin. If you vis- head to Braise, a farm-to-table restaurant line B, Old World Third, and Third Ward. it in the summer, you’ll understand why and cooking school. The menu changes The Beerline Trail—a route once used to Milwaukee is dubbed the “City of Festi- daily, and you can count on homemade transport beer into the city—winds down vals.” A typical season includes a celebra- bread and locally sourced ingredients. Go the east side of the river and past historic tion of African American, Mexican, Pol- to Café Hollander, on the city’s upper east Brewers Hill. Today it is a running and bik- ish, Italian, Irish, and Indian heritages, side, for regional American food—and ing trail. Naturally, there’s no shortage of to name several—plus the world’s largest order the Sconnie Burger for a true Wis- terrific breweries in this area. For a unique music festival, Summerfest. consin experience: Cheddar, fried pick- twist on the city’s brew culture, sign up for The Milwaukee Art Museum is a must- les, and bacon on a pretzel bun, topped a bicycle pub crawl with Pedal Tavern. see. The permanent collection is recog- with cheese curds. Other great options Many of Milwaukee’s early settlers were nized for its abundance of German Ex- are Palomino Bar and Honeypie in the German. Venture south through the Old pressionist, Haitian, folk, and post-1960 Bay View neighborhood. The sibling res- World Third neighborhood for all things American art. Among the museum’s taurants are known for their baked goods German. Here you’ll find the culture alive 30,000 pieces, you’ll spot work by Pablo and belly-warming brunch menus. and well in the form of cheese, beer (try Milwaukee, though famous for its beer, the Old German Beer Hall), and sausage has kept up with the fancy cocktail trend. brats. End your walk in the Third Ward. Check out Bryant’s Cocktail Lounge, The industrial neighborhood-turned-art- where you order by flavor, color, strength, and-cultural-center is the place to check and texture, working with a skilled bar- out a gallery, shop your way through tender. For old-school traditional, try the charming boutiques and name-brand signature Bloody Mary at Sobelman’s Pub & Grill. In the mood to dance? Set aside Milwaukee RiverWalk (above); Marcus a night to party at Hot Water & Where- Center for Performing Arts (right). house in Harbor View. DW diversitywoman.com Summer 2017 DIVERSITY WOMAN 45 Celebrate >

Target target.com

“What leadership attributes do you value most in others and in yourself?”

(from left to right)

AMANDA VELA Group VP, Stores I value leaders who are authentic, build teams of diverse thought, have a fearless drive for success, and do it all while having fun. Authenticity and diversity bring different strategies; drive leads to great results and builds a team people want to stay on.

IRENE QUARSHIE VP, Quality & Compliance, Target Sourcing Services YU-PING KAO I value integrity, ingenuity, and risktaking. Integrity is a SVP, Pay & Benefits nonnegotiable and is the foundation for earning trust. The leadership attributes I value most are curiosity and heart. Curiosity My proudest achievements have come from tackling is what fuels understanding and connection. Great leaders seek to dis- uncharted waters, so I get a lot of energy from those cover the possibilities and help others do the same. And great leaders who seek out and embrace change. lead with heart, making the hard choices and celebrating the wins.

46 DIVERSITY WOMAN Sprin/Summerg 2013 www.diveritywoman.com ALEXIS KANTOR DAWN BLOCK VP, Product Design & Development SVP, Merchandising, Beauty & Essentials It starts by showing up human and real. I value vulnerable, honest, and I value curiosity in myself and those leading around courageous leaders who embrace their own humanity and the beautiful me. I strive to be a student and learn every day. humanity of others. Leaders who bring their whole selves to work help When we ask questions and seek to understand teams thrive and build trust. I am awed by leaders who inspire us to show different points of view, our own world grows. up, think bigger, and create opportunities and possibilities for everyone.

www.diveritywoman.com April 2008 DIVERSITY WOMAN 47 Point of View >

Conversations with Catalyst Can We Learn from Hollywood? Who are the “hidden figures” in your organization? n spite of the growing diversity of and Dorothy Vaughan—who played the United States, people of color key roles in NASA’s success in the Katherine Ioftentimes have been portrayed Giscombe, global race into space. In spite of being negatively by the media and the en- PhD relegated to a segregated area of the tertainment industry. These negative Langley Research Center, the women stereotypes have an impact on how made contributions that enabled the people of color are perceived in other are- successful launch of the Friendship 7 in nas—not least of all, work settings. 1962—allowing John Glenn Jr. to become the For many years, Hollywood has presented first American to orbit Earth. especially negative stereotypes of women of Hidden Figures mainly focuses on Johnson’s color. According to a study by Essence maga- struggles to have her talents recognized. Key zine, black women who were surveyed felt to her success were the attention and support that their imagery in media was consistently of a white male senior manager. He invited negative, with stereotypic categories such her to attend and participate in key meetings, Women of as “Baby Mamas,” “Uneducated Sisters,” and and she was thus able to achieve visibility and color still “Angry Black Women” often depicted. In fact, build confidence in her work. As depicted in negative imagery of black women appeared the film—and in real life—astronaut Glenn tend to have twice as often as positive portrayals. asked that Johnson hand-check the intricate, their talents And it’s not just black women. According computer-produced trajectory calculations overlooked by to a recent study by the Media, Diversity and before launching the Friendship 7. Social Change Initiative at the USC Annen- Hidden Figures serves as a cautionary tale managers berg School for Communication and Journal- to those in power in workplaces. Although and leaders. ism, Latina characters are the most sexual- the overtly biased, segregationist era of the ized minority group on camera. Latinas were early 1960s is over, bias still exists, albeit in more likely than women from all other races/ a subtler form. Women of color still tend to ethnicities to be shown partially or fully have their talents overlooked by managers unclothed on screen. Further, fewer than and leaders. They often do not get the breaks 38 percent of actresses portraying Latina they deserve and the high-profile assign- characters are themselves Latina. ments that would give them a chance to However, progress is being made. An shatter their “concrete ceiling.” And far too increasing number of substantive roles have often women of color have had to bear an ABOUT CATALYST Founded in 1962, Catalyst been created for women of color characters. “emotional tax” due to the toll of exclusion- is the leading nonprofit Recent examples of Latinas include major ary work climates, which ultimately have organization accelerat- roles on the hit TV series Orange Is the New detrimental effects on their overall health ing progress for women Black, Brooklyn Nine-Nine, and Suits. Black and well-being and their ability to thrive at through workplace inclu- women are also getting an opportunity to play work. sion. With operations in the United States, leading roles on other popular series, such as A couple of questions to ask yourself: Who Canada, Europe, India, Scandal and How to Get Away with Murder. are the hidden figures in your organization? Australia, and Japan, and The big screen has been a more challeng- And what are you going to do to help them more than 800 sup- ing medium for women of color characters, gain the respect, visibility, and success that porting organizations, but a recent film stands as an inspiration: they deserve? DW Catalyst is the trusted resource for research, Hidden Figures. It is all the more powerful information, and advice for being based on the true story of three Katherine Giscombe, PhD, is Catalyst’s Vice about women at work. extremely talented black women mathemati- President and Women of Color Practitioner, catalyst.org. cians—Katherine Johnson, Mary Jackson, Global Member Services.

48 DIVERSITY WOMAN Summer 2017 diversitywoman.com THE POWER OF DIVERSITY IN LEADERSHIP.

At Lockheed Martin, we are committed to creating an inclusive workplace based on fairness and equality. We know that to develop the world’s most advanced systems, we need the contributions and talents of all employees. This is particularly important when it comes to diversity of leaders, and for that reason, we are proud to sponsor the Diversity Women’s Business Leadership Conference.

Learn more at www.lockheedmartin.com/diversity

© 2016 LOCKHEED MARTIN CORPORATION VC16-10131 EMPOWERING EACH OF US, POWERS ALL OF US. At Dell, everyone is listened to, respected and empowered to help shape the future they want for themselves. To some, that’s called diversity and inclusion. To us, it’s what it means to be an innovator.

Learn more at Dell.com/diversity